KR102545814B1 - Unmanned store system and advertisement display method for thereof - Google Patents

Abstract

The present invention relates to an unmanned store system and an advertisement display method thereof. Specifically, the present invention relates to an unmanned store system displaying advertisements using big data related to customer tracking information and an advertisement display method thereof. The unmanned store system of the present invention includes an access control unit for obtaining user information, a display unit for displaying advertisements and positioned to correspond to at least one of a plurality of racks, a plurality of light emitting units for sensing pressure information, and pressure information. and a system management unit for obtaining tracking information based on user information and tracking information, determining an advertisement type based on the user information and tracking information, and controlling a shelf display unit to display an advertisement corresponding to the advertisement type.

Description

Unmanned store system and advertisement display method thereof {UNMANNED STORE SYSTEM AND ADVERTISEMENT DISPLAY METHOD FOR THEREOF}

The present invention relates to an unmanned store system and an advertisement display method thereof. Specifically, the present invention relates to an unmanned store system displaying advertisements using big data related to customer tracking information and an advertisement display method thereof.

In relation to spaces such as marts, supermarkets, shopping centers, convenience stores, etc. where products can be purchased recently, operating an unmanned system in which users can purchase products without staff by selecting a product and paying for the product by directly inserting a payment method Research on unmanned store systems for

On the other hand, in the case of a vending machine operated as an unmanned system, advertisements are displayed on its own display, but advertisements are displayed only by collecting and estimating information on major customers of the vending machine, and there is difficulty in effective advertisements corresponding to customers.

Similarly, even if an unmanned system is applied to marts, supermarkets, shopping centers, convenience stores, etc., there is a limitation that efficient and customized advertisements cannot be displayed.

SUMMARY OF THE INVENTION The present invention is in accordance with the above-described needs, and an object of the present invention is to provide an unmanned store system and an advertising method using customer tracking information.

However, these tasks are illustrative, and the scope of the present invention is not limited thereby.

An unmanned store system according to an embodiment of the present invention includes an access control unit for obtaining user information; A plurality of light emitting units that include, and sense pressure information; and a system management unit that obtains tracking information based on the pressure information, determines an advertisement type based on the user information and the tracking information, and controls the shelf display unit to display an advertisement corresponding to the advertisement type. include

In addition, the tracking information includes movement route information, and the system manager determines a tracking shelf based on the movement route information, and displays an advertisement corresponding to the advertisement type on a shelf display unit corresponding to the tracking shelf. Controls the shelf display.

At this time, the system management unit determines a shelf located around the moving path among the plurality of shelves as the tracking shelf.

Meanwhile, the tracking information includes stay time information, and the system manager determines a store of interest based on the stay time information, and displays an advertisement corresponding to the advertisement type on a store display unit corresponding to the store of interest. Controls the shelf display.

At this time, the system management unit determines a shelf having a dwell time equal to or longer than a preset time value among the plurality of sales stands as the interested sales stand.

At this time, the system management unit controls the shelf display unit to display an advertisement corresponding to the advertisement type on a shelf display unit existing within a predetermined distance from the display unit of interest among the display unit.

Meanwhile, the user information may include at least one of age, gender, and nationality of the user.

In addition, each of the plurality of light emitting units emits light when pressure information equal to or greater than a preset value is sensed.

In this case, the plurality of light emitting units may emit light by forming a predetermined pattern based on pressure information sensed by adjacent light emitting units.

The access control unit obtains registered user information, and the system management unit controls the shelf display unit to display customized advertisements based on the registered user information.

At this time, the system management unit tracks the moving path of the registered user based on the pressure information sensed by the plurality of light emitting units according to the movement of the registered user, and the shelf corresponding to the moving path of the registered user among the shelf display units. It is characterized in that the display unit controls to display the customized advertisement.

In this case, the system manager may control the display unit corresponding to the user's movement path to change and display the customized advertisement for a predetermined period while displaying an advertisement corresponding to the advertisement type.

At this time. The registered user information may include purchase history information.

An advertisement display method of an unmanned store system according to an embodiment of the present invention includes sensing pressure information by a plurality of light emitting units; obtaining, by a system manager, stay time information and tracking information based on the pressure information; determining, by the system management unit, a type of advertisement based on the stay time information and the tracking information; and controlling, by the system management unit, a shelf display unit included in at least one shelf among a plurality of shelves to display an advertisement corresponding to the advertisement type. includes

Meanwhile, the tracking information includes movement route information, and the determining step further includes determining a tracking shelf based on the movement route information, and the controlling step includes a shelf display unit corresponding to the tracking shelf. The shelf display unit is controlled to display an advertisement corresponding to the advertisement type.

At this time, in the step of determining the tracking rack, a rack located around the moving path among the plurality of racks is determined as the tracking rack.

Meanwhile, the tracking information includes stay time information, and the determining step further includes determining a store of interest based on the stay time information, and the controlling step includes a store display unit corresponding to the store of interest. To control the shelf display unit to display an advertisement corresponding to the advertisement type.

At this time, in the step of determining, among the plurality of shelves, a shelf having the staying time equal to or longer than a preset time value is determined as the interested shelf.

In this case, the controlling by the system management unit controls the shelf display unit to display an advertisement corresponding to the advertisement type on a shelf display unit existing within a preset distance from the display unit of interest among the display units of the display unit.

Meanwhile, the user information may include at least one of age, gender, and nationality of the user.

In addition, each of the plurality of light emitting units emits light when pressure information equal to or greater than a preset value is sensed.

In this case, the plurality of light emitting units may emit light by forming a predetermined pattern based on pressure information sensed by adjacent light emitting units.

Meanwhile, the advertisement display method further includes acquiring registered user information by an access control unit, and the controlling step includes controlling the shelf display unit to display customized advertisements based on the registered user information. to be characterized

The advertisement display method further includes tracking, by the system manager, a moving path of the registered user based on pressure information sensed by the plurality of light emitting units according to the movement of the registered user, In the controlling, the display unit corresponding to the movement path of the registered user among the display unit of the display unit is controlled to display the customized advertisement.

In this case, the controlling may include controlling the display unit corresponding to the user's movement path to change and display the customized advertisement for a predetermined period while displaying an advertisement corresponding to the advertisement type.

In this case, the registered user information may include purchase history information.

The recording medium of the present invention includes a computer-readable recording medium on which a program for executing the above-described advertisement display method is recorded.

Other aspects, features, and advantages other than those described above will become clear from the detailed description, claims, and drawings for carrying out the invention below.

According to one embodiment of the present invention made as described above, the unmanned store system has an effect of being able to display advertisements corresponding to the length of stay and customer type.

In addition, there is an effect of efficiently displaying advertisements corresponding to customer types and customized advertisements for registered users.

Of course, the scope of the present invention is not limited by these effects.

1 is a system diagram illustrating an unmanned store system according to an embodiment of the present invention.
2 is a simple block diagram for explaining components constituting an unmanned store system according to an embodiment of the present invention.
3 is a diagram for explaining an unmanned store in which an unmanned store system according to an embodiment of the present invention is implemented.
4A and 4B illustrate an embodiment in which the light emitting unit 120 emits light according to an embodiment of the present invention.
5 is a simple flowchart illustrating an advertising method of an unmanned store system according to an embodiment of the present invention.
6A and 6B are diagrams for explaining how the unmanned store system according to an embodiment of the present invention determines a tracking store and a store of interest for each user information.
7 is a simple flowchart illustrating a method of displaying an advertisement type corresponding to a registered user by an unmanned store system according to an embodiment of the present invention.
8 is a diagram for explaining the display of an advertisement customized for a registered user by an unmanned store system according to an embodiment of the present invention.

Hereinafter, various embodiments of the present disclosure will be described in conjunction with the accompanying drawings. Various embodiments of the present disclosure may make various changes and have various embodiments, and specific embodiments are illustrated in the drawings and related detailed descriptions are described. However, this is not intended to limit the various embodiments of the present disclosure to specific embodiments, and should be understood to include all changes and/or equivalents or substitutes included in the spirit and technical scope of the various embodiments of the present disclosure. In connection with the description of the drawings, like reference numerals have been used for like elements.

In various embodiments of the present disclosure, “comprises.” or "to have." The terms such as are intended to specify that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, but one or more other features or numbers, steps, operations, components, parts, or It should be understood that it does not preclude the possibility of existence or addition of combinations thereof.

In various embodiments of this disclosure, expressions such as “or” include any and all combinations of the words listed together. For example, "A or B" may include A, may include B, or may include both A and B.

Expressions such as "first", "second", "first", or "second" used in various embodiments of the present disclosure may modify various components of various embodiments, but do not limit the components. don't For example, the above expressions do not limit the order and/or importance of corresponding components, and may be used to distinguish one component from another.

When an element is referred to as being "connected" or "connected" to another element, the element may be directly connected or connected to the other element, but with the other element. It should be understood that other new components may exist between the other components.

In the embodiments of the present disclosure, terms such as “module,” “unit,” and “part” are terms used to refer to components that perform at least one function or operation, and these components are hardware or software. It may be implemented or implemented as a combination of hardware and software. In addition, a plurality of "modules", "units", "parts", etc. are integrated into at least one module or chip, except for cases where each of them needs to be implemented with separate specific hardware, so that at least one processor can be implemented as

Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and unless explicitly defined in various embodiments of the present disclosure, ideal or excessively formal. not interpreted as meaning

Hereinafter, various embodiments of the present invention will be described in detail using the accompanying drawings.

1 is a system diagram illustrating an unmanned store system according to an embodiment of the present invention.

Referring to FIG. 1 , the system 1 of the present invention may be implemented as an unmanned store system 100 , a server 200 and a communication network 300 .

The unmanned store system 100 may be a system that operates a store with minimal staff intervention. The unmanned store system 100 of the present invention may be plural (first to nth).

According to an optional embodiment, a user (or customer) may access and/or pay for the unmanned store system 100 using user information. In this case, the user information may include one or more of the user's date of birth, age, gender, and nationality. The unmanned store system 100 may obtain tracking information including information on a user's moving route and information on staying time.

Each of the plurality of unmanned store systems 100 may communicate with the server 200 through the communication network 300 . At this time, the communication network 300 provides an access path so that the unmanned store system 100 can transmit and receive packet data after accessing the server 200 .

The communication network 300 includes, for example, wired networks such as LANs (Local Area Networks), WANs (Wide Area Networks), MANs (Metropolitan Area Networks), ISDNs (Integrated Service Digital Networks), wireless LANs, CDMA, Bluetooth, satellite communication, It may cover wireless networks such as 3G, 4G, 5G, LTE, etc., but the scope of the present invention is not limited thereto.

The server 200 according to an embodiment of the present invention communicates with the unmanned store system 100 to acquire user information of the user, authenticate the user, or approve and process payment when there is a payment request. The server 200 may store user information as registered user information linked to each user account. The server 200 may further store account information linked to the user's account. The account information may be a bank account capable of withdrawal or credit card information capable of withdrawal or payment.

The server 200 according to an embodiment of the present invention may receive tracking information from the unmanned store system 100, and determine the advertisement type for each shelf of the unmanned store system 100 based on each tracking information and user information. can decide This will be described in detail later.

Upon receiving an advertisement type for each shelf from the server 200, the unmanned store system 100 may display an advertisement corresponding to the corresponding advertisement type.

The server 200 is not limited to the example including only one server device as shown in FIG. 1 and may include a plurality of server devices. For example, the server 200 may include a first server for storing and managing user information and tracking information, and a second server for determining an advertisement type through an analysis process based on the user information and tracking information. Not limited.

In the above-described embodiment, the first server may be implemented as a NOSQL database, storage, etc., and the second server may include an artificial intelligence model learned to output a corresponding advertisement type when the user information and tracking information are input. there is. In this case, the artificial intelligence model may be machine-learned based on the user information and tracking information, or may be learned through deep learning such as CNN and RNN.

Although FIG. 1 shows that the above embodiments are performed through the server 200, according to an optional embodiment, the system manager included in each unmanned store system 100 performs the same process performed by the server 200. can be done In this case, the system management unit of the unmanned store system 100 may include an on-device AI device, and the memory may include a big data storage space such as a data warehouse.

Hereinafter, for convenience of explanation, it will be described assuming that each unmanned store system 100 performs the same tasks performed by the server 200 .

2 is a simple block diagram for explaining components constituting an unmanned store system according to an embodiment of the present invention.

Referring to FIG. 2 , the unmanned store system 100 may include a shelf display unit 110, a light emitting unit 120, an access control unit 130, a memory 140, a communication unit 150, and a system management unit 160. there is.

The shelf display unit 110 of the present invention is installed on at least one of a plurality of shelves included in the unmanned store system 100 to display advertisements. The shelf display unit 110 may display an advertisement corresponding to the advertisement type determined by the server 200 under the control of the system manager 160 .

The light emitting unit 120 of the present invention senses pressure information applied to the top and emits light when sensing pressure information equal to or greater than a predetermined value. A plurality of light emitting units 120 may be implemented, such as a first light emitting unit and a second light emitting unit, and the plurality of light emitting units 120 may form a floor tile of the unmanned store system 100 .

According to an optional embodiment, when a user (or customer) steps on the light emitting unit 120, the light emitting unit 120 senses pressure information and emits light for a predetermined period t. In this case, the light emitting unit 120 may emit light in all types of colors such as red, orange, yellow, and green according to settings.

According to an optional embodiment, when the user steps on the first light emitting unit by a first step and steps on the second light emitting unit by a second step, the first light emitting unit and the second light emitting unit may sequentially emit light.

According to an optional embodiment, when the first light emitting unit senses pressure information, at least one of the first light emitting unit and the second light emitting unit is turned on to emit light.

According to an optional embodiment, when the first light emitting unit senses the pressure information, the first light emitting unit and the second light emitting unit may be turned on to emit light to form a predetermined pattern.

The shelf display unit 110 and the light emitting unit 120 of the present invention may be implemented as display panels of various sizes. For example, the panel may have a size of 3 inches, 4 inches, 4.65 inches, 5 inches, 6.5 inches, 8.4 inches, 32 inches, 45 inches, etc., but is not limited thereto. The panel may be composed of a plurality of pixels. In this case, the horizontal number X the vertical number of the plurality of pixels may be expressed as resolution.

The panel may be implemented in various types of display panels. For example, a display panel may include a Liquid Crystal Display (LCD), Organic Light Emitting Diodes (OLED), Active-Matrix Organic Light-Emitting Diode (AM-OLED), Liquid Crystal on Silicon (LcoS), or Digital Light Processing (DLP). It can be implemented with various display technologies.

In addition, the panel may be implemented in the form of a flexible display, and when the light emitting unit 120 is implemented as a flexible display, it may form a tile of an inclined floor within the unmanned store system 100 .

The light emitting unit 120 may be implemented as a screen having a layer structure by combining with a pressure sensor (not shown). The screen may have a function of detecting not only a display function but also a touch input position and a touched area as well as a touch input pressure.

The light emitting unit 120 described above has been described as sensing pressure information, but according to another embodiment of the present invention, it may have a function of detecting not only a real-touch but also a proximity touch.

The access controller 130 of the present invention is installed at the entrance of the unmanned store system 100 to control the access of users. According to an optional embodiment, the access control unit 130 may obtain information of a first user attempting access and information of a second user paying for a product.

For example, the access control unit 130 may include an unmanned computing device (not shown) and obtain user information of a user attempting to pay for a product through the unmanned computing device. As another example, the access control unit 130 may include an unmanned access control device (not shown) and obtain information about a user who wants to enter an unmanned store.

The memory 140 of the present invention may store various data for overall operation of the unmanned store system 100, such as a program for processing or control by the system management unit 160. The memory 140 may store a plurality of application programs (or applications) running in the unmanned store system 100 , data for operation of the unmanned store system 100 , and commands.

At least some of these data and application programs may be downloaded or received from the server 200 through wireless communication. In addition, at least some of these data and application programs may exist in the memory 140 from the time of shipment for basic functions of the unmanned store system 100 .

The memory 140 may be implemented as a non-volatile memory, a volatile memory, a flash-memory, a hard disk drive (HDD), or a solid state drive (SSD). In particular, the memory 140 may be implemented as an internal memory such as, for example, a ROM or RAM, or may be implemented as a memory separate from the processor 140.

The communication unit 150 of the present invention is a component for communicating with an external device including the server 200 . The communication unit 150 may be a component that performs communication with various types of external devices according to various types of communication methods. The communication unit 150 may include at least one of a Wi-Fi chip, a Bluetooth chip, a wireless communication chip, and an NFC chip. The system manager 160 may communicate with the server 200 or various external devices using the communication unit 150 .

The wireless communication chip refers to a chip that performs communication according to various communication standards such as IEEE, Zigbee, 3rd Generation (3G), 3rd Generation Partnership Project (3GPP), Long Term Evolution (LTE), and Fifth Generation (5G).

The system management unit 160 of the present invention is a component for controlling the unmanned store system 100 as a whole. Specifically, the system manager 160 controls overall operations of the unmanned store system 100 using various programs and data stored in the memory 180 . According to an optional embodiment, the system management unit 160 is electrically connected to the shelf display unit 110, the light emitting unit 120, the access control unit 130, and the communication unit 150 to control each of them.

According to an embodiment of the present invention, the system management unit 160 may be implemented as a digital signal processor (DSP), microprocessor, or time controller (TCON) that processes digital signals. However, It is not limited to, a central processing unit (CPU), a micro controller unit (MCU), a micro processing unit (MPU), a controller, an application processor (AP), or a communication processor. (communication processor (CP)) and one or more ARM processors, or may be defined in terms of the corresponding term In addition, the system management unit 160 may include a system on chip (SoC) with a built-in processing algorithm, a large LSI (large scale integration) or may be implemented in the form of a field programmable gate array (FPGA).

3 is a diagram for explaining an unmanned store in which an unmanned store system according to an embodiment of the present invention is implemented.

Referring to the embodiment of FIG. 3 , the system 1 of the present invention includes a plurality of racks 111-1 to 111-9, and display units 110-1 to 110-9 positioned corresponding to the plurality of racks. , a light emitting unit 120 and an access control unit 130 may be included. Although not shown in FIG. 3 , the system 1 may further include a camera for tracking a user's movement.

According to an embodiment of the present invention, users can enter an unmanned store, and at this time, the access control unit 130 can obtain user information for each user. For example, the access controller 130 may obtain first user information about the first user 300 and second user information about the second user 301 . Alternatively, users may proceed with payment for products through the unmanned payment device of the access control unit 130, and at this time, the access control unit 130 may obtain user information for each user.

The light emitting unit 120 of the present invention may sense pressure information corresponding to a user's step and may emit light corresponding to the step. The system manager 160 may obtain tracking information including the user's moving route and stay time. For example, the system manager 160 may obtain first tracking information for the first user 300 and second tracking information for the second user 301 .

The unmanned store system (or server) of the present invention may combine and store the tracking information and user information. For example, the memory 150 may generate and store first combined data by performing pre-processing and post-processing based on the first user information and the first tracking information of the first user 300, and may also generate and store first combined data for the second user 300. Second combined data may be generated and stored by combining the second user information and the second tracking information of 301 .

Thereafter, the system manager 160 may determine tracking information for each user information based on the first combined data and the second combined data, and based on this, determine the advertisement type for each shelf display unit 110-1 to 110-9. can judge The shelf display units 110-1 to 110-9 of the present invention may display advertisements based on the advertisement type under the control of the system management unit 160.

4A and 4B illustrate an embodiment in which the light emitting unit 120 emits light according to an embodiment of the present invention.

Referring to FIG. 4A , among the plurality of light emitting units 120, a light emitting unit corresponding to a user's step may emit light. The light emitting unit 120 may emit light when sensing pressure information applied to the upper portion and sensing pressure information equal to or greater than a preset value.

According to an optional embodiment, when a user (or customer) steps on the light emitting unit 120, the light emitting unit 120 senses pressure information and emits light for a predetermined period t. In this case, the light emitting unit 120 may emit light in all types of colors such as red, orange, yellow, and green according to settings.

According to an embodiment of the present invention, when the user steps on the first light emitting unit of the light emitting units 120 by the first step and steps on the second light emitting unit of the light emitting units 120 by the second step, the first light emitting unit is stepped on. The light emitting unit and the second light emitting unit may sequentially emit light. In this case, the first light emitting unit and the second light emitting unit may emit light in different colors according to settings.

According to the above-described embodiment, as the light emitting unit 120 emits light according to the user's first step and second step, it is possible to visually confirm that the user's movement is being tracked.

Also, according to an embodiment of the present invention, the system manager 160 may set the preset period t to correspond to the time interval between the first step and the second step of the current user. Specifically, the system management unit 160 may obtain step interval information of a current user who has entered the unmanned store through the light emitting unit 120 and may set the preset period t in response thereto.

For example, when the time interval between the first step and the second step is shorter than t, there is a period in which the first light emitting unit and the second light emitting unit simultaneously emit light.

On the other hand, when the time interval between the first step and the second step is longer than t, the second light emitting unit may be turned on after the first light emitting unit is turned off to emit light. At this time, the system manager 160 may adjust the preset period t to be longer than the time interval between the first step and the second step.

Accordingly, the light emitting unit 120 of the present invention has an effect of visually confirming that movements of various users having various step intervals are being tracked.

In the light emitting unit 120 of the present invention, when the first light emitting unit senses pressure information, the first light emitting unit and the second light emitting unit may be turned on to form a predetermined pattern to emit light.

For example, referring to FIG. 4B , the plurality of light emitting units 120 may control light emitting units adjacent to the light emitting unit that senses the pressure information to emit light in a wave-like shape.

According to an optional embodiment, when the first light emitting unit senses pressure information, at least one of the first light emitting unit and the second light emitting unit is turned on to emit light.

For example, even if the first light emitting unit senses pressure information, the first light emitting unit may not emit light and the second light emitting unit may emit light.

According to the above-described embodiment, when the size of the light emitting unit 120 is implemented smaller than the size of a typical user's foot, the portion covered by the user's foot does not emit light, while the area around the user's foot does not emit light. The light emitting unit 120 may emit light.

Accordingly, the present invention has an effect of providing an aesthetic effect while tracking a user through light emission of the light emitting unit 120 and further reducing power consumption.

According to the embodiments of FIGS. 4A and 4B described above, the user can recognize tracking by emitting light according to the steps of the light emitting unit 120, and can prevent criminal acts such as theft due to psychological pressure. It works.

5 is a simple flowchart illustrating an advertising method of an unmanned store system according to an embodiment of the present invention.

Referring to FIG. 5 , the unmanned store system 100 of the present invention may obtain user information from a plurality of users of an unmanned store (S510). User information is information about customers using unmanned stores, and may be learning data for determining the type of advertisement of the present invention. In this case, the user information may include at least one of the user's age, gender, and nationality.

According to an optional embodiment, the unmanned store system 100 may acquire registered user information. The registered user information may be user information about an account registered in the unmanned store system 100 . In this case, the registered user information may include information specific to the registered user, such as step interval information, tracking information, and purchase history information, in addition to the age, gender, and nationality of the registered user.

The unmanned store system 100 of the present invention may sense pressure information from the user (S520). Each of the plurality of light emitting units included in the unmanned store system 100 emits light when pressure information equal to or greater than a predetermined value is sensed, and the plurality of light emitting units form a predetermined pattern based on the pressure information sensed by adjacent light emitting units to emit light. can do. Contents that overlap with those already described are omitted.

The unmanned store system 100 of the present invention may obtain tracking information for a plurality of users based on the sensed pressure information (S530).

At this time, the unmanned store system 100 may obtain tracking information by time-sequentially tracking the plurality of light emitting units 120 that have sensed pressure information equal to or greater than a preset value in the order of sensing.

The unmanned store system 100 of the present invention may determine an advertisement type based on user information and tracking information for a plurality of users (S540).

In this case, the advertisement type may mean an advertisement type targeted for each age, gender, and nationality. For example, the unmanned store system 100 may determine a location corresponding to the tracking information of a Korean woman in her twenties collected from a plurality of users through big data analysis, and select the type of advertisement to be displayed at the location as an advertisement type. It is possible to determine the type of advertisement targeted to Korean women. However, this is only an example, and the unmanned store system 100 may determine various advertisement types through big data analysis of various user information and tracking information.

The unmanned store system 100 of the present invention may display an advertisement corresponding to an advertisement type on a shelf display unit (S550).

According to an embodiment of the present invention, the tracking information may include movement route information, and the unmanned store system 100 may determine a tracking shelf based on the movement route information. The unmanned store system 100 may display an advertisement on a shelf display unit corresponding to the tracking shelf. At this time, the tracking shelf means a shelf located around the moving path among a plurality of shelves.

According to an embodiment of the present invention, the tracking information may include stay time information, and the unmanned store system 100 determines a store of interest based on the stay time information, and advertises on a shelf display unit corresponding to the store of interest. can display.

According to an embodiment of the present invention, the unmanned store system 100 may obtain time information about the time at which the user information was acquired. The unmanned store system 100 may change the advertisement type to be displayed in each sales unit based on the time information.

For example, it is analyzed that the length of stay information value on the moving route of a Korean woman in her twenties is the largest between 2:30 pm and 3:00 pm with respect to the first shelf display unit, and between 3:00 pm and 3:30 pm If it is analyzed that the length of stay information value on the movement route of Korean women in their 50s is the largest, the unmanned store system 100 displays an advertisement type targeted to Korean women in their 20s from 2:30 pm to 3:00 pm on the first shelf display unit. , and from 3:00 pm to 3:30 pm, advertisement types targeted to Korean women in their 50s may be changed and displayed on the first shelf display unit.

According to an embodiment of the present invention, as a result of analysis based on at least one of user information, tracking information, and time information, when advertisement types to be displayed on a specific shelf display unit overlap, the unmanned store system 100 determines the sales information based on to prioritize ad types.

For example, from 2:30 pm to 3:00 pm for the first shelf display unit, the difference between the length of stay information on the moving route of a Korean man in his 30s and the length of stay information on the moving route of a Korean woman in her 50s is a specific value ( For example, within 1 minute), an advertisement type to be displayed on the first shelf display unit is overlapped with an advertisement type targeting Korean men in their 30s and an advertisement type targeting Korean women in their 50s. In this case, of course, the specific value may be changed according to the setting.

In this case, the unmanned store system 100 may display an advertisement type targeted to a group having higher sales volume among Korean men in their 30s and Korean women in their 50s on the first shelf display unit.

According to another embodiment of the present invention, the unmanned store system 100 displays each advertisement type on the first shelf display unit in proportion to the ratio of the sales volume of Korean males in their 30s and Korean females in their 50s in the above embodiment. time can be allocated.

For example, from 2:30 pm to 3:00 pm in the above-described embodiment, when the sales volume of a Korean man in his 30s is 400,000 won and a Korean woman in her 50s is 600,000 won, the unmanned store system 100 may display an advertisement type targeting Korean men in their 30s for 12 minutes and an advertisement type targeting Korean women in their 50s for 18 minutes between 2:30 pm and 3:00 pm.

6A and 6B are diagrams for explaining how the unmanned store system according to an embodiment of the present invention determines a tracking store and a store of interest for each user information.

Referring to FIG. 6A , the unmanned store system 100 may obtain user information and time information about the first user 600 through the access control unit 130 . As described above, the light emitting unit of the present invention is implemented in a tile form on the floor of the unmanned store system 100 to obtain pressure information from the first user 600, and the unmanned store system 100 can obtain the pressure information from the first user 600. Tracking information T1 of the first user 600 may be obtained based on the pressure information. In this case, the tracking information may include the first user 600's movement route information and stay time information.

The unmanned store system 100 according to an embodiment of the present invention identifies the light emitting units 120 that emit light in time sequence among the plurality of light emitting units 120 installed in the form of tiles on the floor, so that the first user 600 Movement route information can be obtained.

For example, when the second light emitting unit 120-2 positioned within a predetermined reference distance from the first light emitting unit 120-1 emits light after the first light emitting unit 120-1 emits light, an unmanned store The system 100 may determine that the first user 600 has moved from the first light emitting unit 120-1 to the second light emitting unit 120-2. When the third light emitting unit 120-3 located within a predetermined reference distance from the second light emitting unit 120-2 emits light after the second light emitting unit 120-2 emits light, the unmanned store system 100 may determine that the first user 600 has moved from the second light emitting unit 120-2 to the third light emitting unit 120-3. The unmanned store system 100 may acquire movement route information by sequentially connecting the movement directions of the first user 600 .

At this time, the preset reference distance may be changed according to settings. For example, the reference distance may be a distance corresponding to n light emitting units adjacent to the first light emitting unit, but is not limited thereto and may be set in any form capable of identifying the distance, such as a distance within 1 m from the first light emitting unit. can

The unmanned store system 100 of the present invention includes tracking shelves 111-1, 111-2, 111-3, 111-4, 111-5, 111-9) can be judged. The tracking shelf may be a shelf located on the moving path of the first user 600 . That is, the unmanned store system 100 may determine a shelf close to the movement route as a tracking shelf.

The unmanned store system 100 according to another embodiment of the present invention may obtain sensing time information about a time at which each light emitting unit senses pressure information. Specifically, the unmanned store system 100 detects a position corresponding to the reference area when the light emitting unit 120 included within a predetermined reference area based on the sensing time information senses pressure information for a predetermined reference time or longer. It can be determined by the staying positions 610 and 620 .

The unmanned store system 100 may calculate a predetermined reference area centered on the last light emitting unit on the movement path of the first user 600 . In this case, the last light emitting unit means a light emitting unit that emits light last when moving path information for the first user 600 is obtained. That is, the reference area may move along with the movement of the user.

Specifically, in the unmanned store system 100, the time for the plurality of light emitting units within the preset reference area to sense pressure information (or stay period information) is equal to or longer than the first reference time (eg, 10 seconds), and the preset reference area When the time for sensing the pressure information by the light emitting unit out of the range is less than or equal to the second reference time (eg, 2 seconds), a position corresponding to the reference area may be determined as the staying position 610 or 620 .

At this time, the preset reference area may be changed according to settings. For example, the reference area may be an area corresponding to a 3 by 3 light emitting unit, but is not limited thereto and may be set in any shape capable of identifying the area. Similarly, the preset reference time may be changed according to settings.

The unmanned store system 100 of the present invention may determine interested store 111 - 2 or 111 - 4 among a plurality of store shelves based on the sojourn location 610 or 620 of the first user 600 . That is, the unmanned store system 100 may determine a shelf closest to the stay location 610 or 620 as a store of interest.

Referring to FIG. 6B , the unmanned store system 100 may obtain user information and time information about the second user 601 through the access control unit 130 . The unmanned store system 100 may obtain tracking information T2 including movement route information and stay time information of the second user 601 in the same manner as in FIG. 6A.

In addition, the unmanned store system 100 may determine the tracking counters 111-1, 111-5, 111-7, and 111-8 in the same manner as in FIG. 6A, and stay for the second user 602. Positions 630 and 640 and interest stalls 111-5, 111-7, and 111-8 may be determined.

On the other hand, the unmanned store system 100 is a source for big data analysis of user information, time information, tracking store information, stay location, and store information related to the first user 600 and the second user 601. information can be gathered.

The unmanned store system 100 displays an advertisement type corresponding to the user information of the first user 600 or the user information of the second user 601 on the shelf display unit corresponding to the tracking shelf based on the big data analysis. can

In addition, the unmanned store system 100 displays an advertisement type corresponding to the user information of the first user 600 or the user information of the second user 601 on the shelf display unit corresponding to the shelf of interest based on the big data analysis. can be displayed.

The method for the unmanned store system 100 to determine the type of advertisement to be displayed on the shelf display unit among the types of advertisements corresponding to the first user 600 or the second user 601 has been described above and will be omitted.

7 is a simple flowchart illustrating a method of displaying an advertisement type corresponding to a registered user by an unmanned store system according to an embodiment of the present invention.

Referring to FIG. 7 , the unmanned store system 100 may display a first advertisement on a first shelf display unit (S710). In this case, the first advertisement may be an advertisement type for user information having the largest sojourn period information at a location corresponding to the first shelf display unit at a specific time.

For example, if it is analyzed that the first shelf corresponding to the first shelf display unit is a shelf of interest to the first user information (eg, a Korean woman in her 30s) at 5:00 PM, the unmanned store system 100 displays the information at 5:00 PM. A first advertisement corresponding to an advertisement type corresponding to the first user information may be displayed on the first shelf display unit.

At this time, the unmanned store system 100 of the present invention may acquire registered user information through the access control unit 130 (S720). The registered user information may be user information about an account registered in the unmanned store system 100 .

The unmanned store system 100 of the present invention can track the movement path of the registered user (S730). The unmanned store system 100 may track the moving path of the registered user based on pressure information sensed by the plurality of light emitting units as the registered user moves.

The unmanned store system 100 of the present invention may change the first advertisement displayed on the first shelf display unit on the movement path of the registered user to a second advertisement and display the second advertisement (S740). In this case, the second advertisement may be a customized advertisement corresponding to an advertisement type corresponding to the registered user information.

Specifically, the unmanned store system 100 may identify the registered user's tracking shelf and the interested shelf based on the registered user's tracking information, and display the registered user on the shelf display corresponding to the tracking shelf and the interested shelf. You can display customized advertisements for

When the unmanned store system 100 of the present invention determines that the registered user has passed the first shelf display unit, the second advertisement can be changed to the first advertisement and displayed (S750).

Specifically, when the unmanned store system 100 passes the shelf display unit displaying the second advertisement while tracking the moving path of the registered user, the advertisement type corresponding to the existing first user information is displayed on the first shelf display unit. A first advertisement corresponding to may be displayed.

As an optional embodiment, the unmanned store system 100 may change and display a customized advertisement for a preset period of time while displaying the first advertisement on a shelf display unit corresponding to a moving route of a registered user.

At this time, the unmanned store system 100 may change the preset period based on the tracking information of the registered user and information on selling stalls of interest. For example, when it is determined that the first shelf and the second shelf are interested in the registered user, the unmanned store system 100 displays an advertisement corresponding to the registered user information on the shelf display unit corresponding to the first and second shelf. A second advertisement corresponding to the type may be displayed for a longer period of time.

8 is a diagram for explaining the display of an advertisement customized for a registered user by an unmanned store system according to an embodiment of the present invention.

Referring to FIG. 8 , the plurality of shelf display units 110-1 to 110-9 may display advertisement types according to big data analysis based on collected user information and tracking information. While displaying the advertisement type, the unmanned store system 100 may acquire registered user information about the registered user 800 through the access control unit 130 .

According to an optional embodiment, the registered user information may include tracking information of the registered user 800 . The unmanned store system 100 may identify tracking counters 111-1 to 111-5 corresponding to the tracking information of the registered user 800.

The unmanned store system 100 may display a customized advertisement for a registered user on a shelf display unit corresponding to the tracking shelf. In this case, the customized advertisement may be a customized advertisement corresponding to registered user information including age, gender, nationality, and the like of the registered user 800 .

That is, the unmanned store system 100 displays advertisements according to big data analysis displayed on the display units 110-1 to 110-5 of each of the tracking racks 111-1 to 111-5, to the registered user 800. You can change and display customized advertisements.

For example, when the registered user 800 is a Korean woman in her 20s, the unmanned store system 100 displays an advertisement targeting Korean men in their 30s according to big data analysis on the display unit corresponding to the tracking stand. It can be displayed by changing it to an advertisement targeting Korean women in their 20s.

According to an optional embodiment, the registered user information may include sales information (or purchase history information) of the registered user 800 . In this case, the unmanned store system 100 may determine the type of advertisement related to the main sales product of the registered user as the customized advertisement.

For example, when the sales information of the registered user 800 is concentrated on beverage products, the unmanned store system 100 displays each of the tracking shelves 111-1 to 111-5, each shelf display unit 110-1 to 110- The advertisement displayed in 5) according to the big data analysis may be changed to an advertisement for a beverage product and displayed.

The unmanned store system 100 may track the moving path of the registered user 800 based on pressure information sensed by the plurality of light emitting units 120 as the registered user 800 moves.

According to an optional embodiment, as the unmanned store system 100 tracks the moving path of the registered user 800, customized advertisements displayed on the shelf display units 110-1 to 110-5 are converted into advertisements based on big data analysis. It can be changed and displayed again.

For example, if it is determined that the registered user 800 passed the first shelf display unit 110-1 while an advertisement tailored to the registered user 800 is being displayed on the shelf display units 110-1 to 110-5, unattended. The store system 100 may display advertisements according to big data analysis again.

Accordingly, the unmanned store system 100 has an effect of efficiently displaying targeting advertisements for general users as well as displaying customized advertisements for registered users 800 .

Meanwhile, the methods according to various embodiments of the present disclosure described above may be implemented in the form of an application that can be installed in an existing electronic device.

In addition, the methods according to various embodiments of the present disclosure described above may be implemented only by upgrading software or hardware of an existing electronic device.

In addition, various embodiments of the present invention described above may be performed through an embedded server included in the electronic device or an external server of the electronic device.

On the other hand, according to one embodiment of the present invention, the various embodiments described above use software, hardware, or a combination thereof to record a medium readable by a computer or similar device ( It may be implemented as software including instructions stored in a computer readable recording medium). In some cases, the embodiments described herein may be implemented in a processor itself. According to software implementation, embodiments such as procedures and functions described in this specification may be implemented as separate software modules. Each of the software modules may perform one or more functions and operations described herein.

Meanwhile, a computer or a device similar thereto is a device capable of calling a stored command from a storage medium and operating according to the called command, and may include a device according to the disclosed embodiments. When the command is executed by a processor, the processor may perform a function corresponding to the command directly or by using other components under the control of the processor. An instruction may include code generated or executed by a compiler or interpreter.

The device-readable recording medium may be provided in the form of a non-transitory computer readable recording medium. Here, 'non-temporary' only means that the storage medium does not contain a signal and is tangible, but does not distinguish whether data is stored semi-permanently or temporarily in the storage medium. In this case, the non-transitory computer-readable medium is not a medium that stores data for a short moment, such as a register, cache, or memory, but a medium that stores data semi-permanently and is readable by a device. Specific examples of the non-transitory computer readable media may include CD, DVD, hard disk, Blu-ray disk, USB, memory card, ROM, and the like.

In this way, the present invention has been described with reference to the embodiments shown in the drawings, but this is only exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. . Therefore, the true technical scope of protection of the present invention should be determined by the technical spirit of the appended claims.

100: unmanned store system
110: shelf display unit
120: light emitting unit
130: access control
140: memory
150: communication department
200: server
300: communication network

Claims (27)

a plurality of shelf display units positioned to correspond to a plurality of shelf racks and displaying advertisements;
a plurality of pressure detectors for sensing pressure information; and
Obtain tracking information including time-of-stay information for a plurality of users based on the pressure information, determine an advertisement type based on the tracking information for a plurality of users, and display an advertisement corresponding to the advertisement type. A system management unit controlling the plurality of shelf display units to display; includes;
The system manager determines a shelf of interest among the plurality of shelves based on the stay time information of a plurality of users, and displays a shelf display existing within a preset distance from the shelf display units of interest among the plurality of shelf display units. An unmanned store system for controlling the shelf display units to display an advertisement corresponding to the advertisement type. According to claim 1,
The tracking information includes movement route information,
The system management unit determines tracking racks based on the movement path information,
The unmanned store system controls the shelf display units to display an advertisement corresponding to the advertisement type on shelf display units corresponding to the tracking racks among the plurality of shelf display units. According to claim 2,
The system management unit determines that shelves located around the moving path among the plurality of shelves are the tracking shelves. delete According to claim 1,
The system management unit determines, among the plurality of counters, counters whose staying time is equal to or greater than a predetermined time value as the store of interest. delete According to claim 1,
Further comprising an access control unit for obtaining user information,
The user information includes at least one of the user's age, gender, and nationality. According to claim 1,
Wherein each of the plurality of input detectors emits light when sensing pressure information equal to or greater than a predetermined value. According to claim 8,
The plurality of pressure sensing units form a predetermined pattern based on pressure information sensed by an adjacent pressure sensing unit to emit light. According to claim 1,
Further comprising an access control unit for obtaining registered user information,
Wherein the system management unit determines a customized advertisement type based on the tracking information and the registered user information. According to claim 10,
The system management department,
Tracking the movement path of the registered user based on pressure information sensed by the plurality of pressure sensing units according to the movement of the registered user;
The unmanned store system, wherein among the plurality of shelf display units, display units corresponding to the movement path of the registered user are controlled to display the customized advertisement. According to claim 11,
The system management unit controls the display units corresponding to the movement path of the registered user to change and display the customized advertisement for a predetermined period while displaying an advertisement corresponding to the advertisement type. According to claim 10
The registered user information includes purchase history information. In the advertisement display method of the unmanned store system,
sensing pressure information for a plurality of users by means of a plurality of pressure detectors;
obtaining, by a system manager, tracking information including stay time information for a plurality of users based on the pressure information;
determining, by the system management unit, an advertisement type based on the tracking information for a plurality of users;
determining, by the system management unit, a store of interest among a plurality of stores based on the stay time information for a plurality of users; and
controlling, by the system management unit, a shelf display unit existing within a predetermined distance from the shelf of interest among a plurality of shelf display units positioned to correspond to the plurality of shelf stands to display an advertisement corresponding to the advertisement type;
A method for displaying an advertisement in an unmanned store system comprising a. According to claim 14,
The tracking information includes movement route information,
determining tracking racks among the plurality of racks based on the movement path information; and
controlling the shelf display units to display an advertisement corresponding to the advertisement type on shelf display units corresponding to the tracking racks among the plurality of shelf display units;
Further comprising, an advertisement display method of the unmanned store system. According to claim 15,
The determining of the tracking racks is the step of determining racks located around the moving path among the plurality of racks as the tracking racks. delete According to claim 14,
Wherein the step of determining the shelf of interest is the step of determining, among the plurality of shelves, where the staying time is equal to or greater than a predetermined time value, as the shelf of interest. delete According to claim 14,
Acquiring user information including at least one of age, gender, and nationality of the user by an access control unit; further comprising, an advertisement display method for an unmanned store system. According to claim 14,
Wherein each of the plurality of input detectors emits light when sensing pressure information equal to or greater than a predetermined value. According to claim 21,
The plurality of input detection units form a predetermined pattern based on pressure information sensed by an adjacent input detection unit and emit light. According to claim 14,
acquiring registered user information by an access control unit; and
determining a customized advertisement type based on the tracking information and the registered user information;
Further comprising, an advertisement display method of the unmanned store system. According to claim 23,
tracking, by the system manager, a movement path of the registered user based on pressure information sensed by the plurality of input detectors according to the movement of the registered user; and
controlling shelf display units corresponding to the movement path of the registered user among the plurality of shelf display units to display the customized advertisement;
Further comprising, an advertisement display method of the unmanned store system. According to claim 24,
The controlling to display the customized advertisement is a step of controlling display units corresponding to the movement path of the registered user to change and display the customized advertisement for a predetermined period while displaying advertisements corresponding to the advertisement type. , Advertising display method of unmanned store system. According to claim 23
The registered user information includes purchase history information, an advertisement display method for an unmanned store system. A computer program stored in a computer-readable recording medium to execute the method of any one of claims 14 to 16, 18 and 20 to 26.

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