KR102512888B1 - Shopping mall operation system based on community service - Google Patents

Abstract

The present invention relates to a shopping mall operating system based on community services capable of selling products to members. According to the present invention, people with common interests can use community services, and only members of the community services Community activities and product purchase activities can be actively performed by allowing the target to purchase affiliated products suitable for the characteristics of the community service.

Description

Shopping mall operation system based on community service based on community service that can sell products to members

The present invention relates to a shopping mall management system based on a community service, and more particularly, to a technology for providing a community service and enabling members using the community service to purchase affiliated products.

BACKGROUND OF THE INVENTION [0002] Due to the rapid spread of the Internet and the development of electronic technology, product purchase through online, that is, e-commerce, is being activated. That is, when a user connects to a shopping mall site through a wired/wireless Internet network, selects a product, and pays online, the product is delivered to the user in the form of courier delivery or mobile gift certificate.

The most representative form of online shopping mall is the open market. An open market is a format in which a platform provider connects sellers and buyers and receives a small brokerage fee. In order to sell a product through an open market, a seller registers information related to a product for sale on a shopping mall site, and buyers search for the product, check product information, and then make a purchase. However, existing open market sites have a problem in that a user who intends to purchase a product must access the site. In other words, it is difficult to induce people who do not intend to purchase products to access the site.

To this end, banner advertisements are displayed on portal sites or various websites to induce users. However, since existing banner advertisements randomly expose advertisements, it is common for most users to feel uncomfortable considering them as spam advertisements.

Meanwhile, large portal sites also provide keyword advertising services. That is, when a user searches with a specific keyword, information related to the keyword is displayed and an advertisement matched with the keyword is exposed together to induce purchase. Since these keyword advertisements reflect the user's level of interest, users are unlikely to regard them as spam information, and they often lead to product purchases. However, there is a disadvantage that the seller has to pay a fairly high cost to the advertising company to expose it to the keyword advertisement.

On the other hand, prior art related to online shopping malls includes Korean Patent Publication No. 10-2019-0055963 (2019.05.24. 'Product exposure system of online shopping mall through keyword search analysis and method of operating the same').

The present invention was made to solve the problems of the prior art as described above, and basically provides a community service that allows people with a specific purpose to share information, but affiliates only with members who use the community service. Its purpose is to provide technology that enables the purchase of goods.

To achieve the above object, a shopping mall management system based on a community service according to the present invention includes an information receiver for receiving post information from a user terminal; a community management unit that stores the received bulletin information in a database, loads a list of bulletins stored in the database or details of bulletins according to a request of the user terminal, and provides them to the user terminal; And a shopping mall management unit for extracting specific product information from product information pre-stored in the database and processing a purchase procedure for the product information according to a request of the user terminal; including, but the community management unit stores posting information in the database. When storing , the product information extracted from the shopping mall management unit is matched and stored, and when the user terminal requests details of a post, the information on the post stored in the database and the matched product information are provided together and displayed on the screen of the user terminal. can be dealt with as much as possible.

Here, when the community management unit provides a list of postings to the user terminal, posts with a high number of product purchases may be exposed first.

In addition, when the number of product purchases in the post information stored in the database is greater than or equal to the standard, the community management unit additionally matches the product information extracted from the shopping mall management unit to the corresponding post, so that the number of product purchases in the user terminal is greater than or equal to the standard. When the information is provided, additionally matched product information may be displayed on the screen together.

In addition, the community management unit matches and stores buyer information of a product matched with posting information stored in the database, and when the posting information is provided to the user terminal, the buyer information of a product matched to the posting is displayed on the screen together. can be dealt with

The community service-based shopping mall management system according to the present invention can provide community services and sell products to members who use the corresponding services. In other words, the higher the activity of the community, the higher the product sales rate, and the higher the product sales rate, the higher the community activity.

At this time, since the product information matched with the specific post is a product of a field in which members using the corresponding community service are of common interest, the product information is not regarded as spam, but is regarded as practical information, and the purchase rate can be increased.

In addition, the seller does not have to spend a separate advertisement fee to expose related product information like conventional keyword advertisements. In other words, since the purpose (interest) of the corresponding community service has already been determined, and the sellers to register the product are also pre-determined accordingly, there is no need to spend money on brokerage companies for keyword advertisements.

In addition, it is possible to continuously induce product purchases by preferentially exposing posts with high product purchase effects in the list according to the total number of members, views, and number of purchases of products matched to the posts.

In addition, by adding matching products to posts with a high number of product purchases, the purchase rate of other products can also be increased.

In addition, when product information is exposed on a post, information on the purchaser who purchased the product is automatically exposed, thereby increasing the purchase desire of other users by confirming the purchase information of influential buyers.

In addition, if the user does not check the posts first, but uses the shopping mall first, posts in the department related to the purchased product can be provided, and even if the user does not take the trouble to find posts of interest one by one, You can easily check the news. In addition, since the events of the department can be checked through the calendar form and voice, the user can naturally check what events are scheduled in relation to the department or school, so alumni who have not been contacted in advance can check the event plan and increase the participation rate. can elevate

In addition, if you attach a discount tag to a specific post, you can increase the number of views of important event posts and increase the attendance rate at the same time. In addition, when the set number of views is reached, the discount tag is attached to the next event post with a low number of views, rather than being maintained only on a specific post, so that eventually the number of views of all event posts can be increased and many alumni can attend.

1 is a block diagram for explaining a shopping mall operating system based on a community service according to an embodiment of the present invention;
FIG. 2 is a diagram for explaining an example of a community service provided by the shopping mall management system shown in FIG. 1;
FIG. 3 is a view for explaining an example in which affiliated products are matched and output together with a specific post among community services provided by the shopping mall management system shown in FIG. 1;
4 is a diagram for explaining an example of preferentially exposing a corresponding post according to a product purchase history among community services provided by the shopping mall management system shown in FIG. 1;
FIG. 5 is a view for explaining an example in which a product for sale is added according to a product purchase history among community services provided by the shopping mall management system shown in FIG. 1;
6 is a diagram for explaining an example of providing buyer information of a specific product among community services provided by the shopping mall management system shown in FIG. 1;
7 is a diagram for explaining an example of using a shopping mall among community services provided by the shopping mall management system shown in FIG. 1;
8 is a diagram for explaining an example of providing event information in the form of a calendar to a user among community services provided by the shopping mall management system shown in FIG. 1;
FIG. 9 is a view for explaining an example of a post to which a discount tag is attached among community services provided by the shopping mall management system shown in FIG. 1;

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings. However, some configurations irrelevant to the gist of the present invention will be omitted or compressed, but the omitted configurations are not necessarily unnecessary in the present invention, and can be combined and used by those skilled in the art to which the present invention belongs. can

In addition, each component, server, and system to be described below do not necessarily consist of independent components or servers that perform each function, and are implemented as one or more programs, one or more servers, or a set of one or more systems, or are part of It is revealed that it can be shared.

1 is a block diagram illustrating a shopping mall operation system based on community service according to an embodiment of the present invention. As shown in FIG. 1, the shopping mall management system 10 according to an embodiment of the present invention includes a communication unit 11, an information receiving unit 12, an information providing unit 13, a community management unit 14, a shopping mall management unit ( 15) and database 16

The communication unit 11 is provided to connect a communication channel for transmitting and receiving information with the user terminal 20 through a wired or wireless communication network. Here, the user terminal 20 for accessing the shopping mall operating system 10 and using the community service and shopping mall service (product purchase service) may be a smart phone, a tablet PC, a desktop computer, or a laptop computer. That is, the user can use community services and shopping mall services by accessing a website operated by the shopping mall management system 10 by driving a web browser installed in the user terminal 20 . Alternatively, after the dedicated application provided by the shopping mall management system 10 is pre-installed in the user terminal 20, the service may be used through the dedicated application.

The information receiving unit 12 is provided to receive information transmitted from the user terminal 20 in association with the communication unit 11 . For example, the information receiving unit 12 may receive member information input from the user terminal 20, post registration information, payment information for product purchase, and the like.

The information providing unit 13 is provided to provide various information necessary for using community services and shopping mall services to the user terminal 20 in association with the communication unit 11 . For example, the information providing unit 13 may extract post information or product information stored in the database 16 at the request of the user terminal 20 and provide the extracted information to the user terminal 20 . In addition, the information providing unit 13 may provide various user interfaces required for service use to the user terminal 20 .

The community management unit 14 is provided to provide community services to the user terminal 20 . For example, when member information is entered in the user terminal 20 and membership registration is requested through the shopping mall management system 10, the community management unit 14 stores the member information received through the information receiving unit 12 in the database 16. and process membership registration through a predetermined authentication procedure. In addition, when the community management unit 14 inputs and transmits post registration information in the user terminal 20, the post information is stored in the database 16 and registered in the database 16 at the request of the user terminal 20. A list of postings, posting details, etc. may be extracted and provided to the user terminal 20 through the information providing unit 13 . In addition, the community management unit 14 may process tasks such as processing user log-in and arranging exposure ranking according to post statistics (number of views on posts or number of purchases of affiliated products, etc.).

The shopping mall management unit 15 is provided to perform a series of procedures necessary for a shopping mall service, that is, a product purchase service. That is, the shopping mall management unit 15 matches an affiliated product to a specific post according to input from the manager terminal (not shown) or according to a preset criterion, and when the contents of the specific post are provided to the user terminal 20, the corresponding Information on affiliated products is provided in the post and processed to be displayed on the screen. In addition, the shopping mall management unit 15 performs a series of processes, such as payment processing necessary for purchasing a product, when a user requests a purchase of a product through affiliated product information exposed along with the contents of a specific posting.

The shopping mall management system according to the embodiment of the present invention described above with reference to FIG. 1 will become clearer through examples of service screen output described with reference to FIGS. 2 to 6 below.

FIG. 2 is a diagram for explaining an example of a community service provided by the shopping mall management system shown in FIG. 1 . That is, it is an example of a screen output of a community service output to the user terminal 20 .

The shopping mall management system 10 shown in FIG. 1 basically provides Internet community services. An Internet community service refers to a service that supports the creation of various meetings or groups on the Internet. In other words, it is a service that allows people with common interests to gather, share information, and promote friendship. Internet cafes provided by portal sites, websites (homepages) operated by various organizations, or meeting applications are all Internet communities. It can be regarded as belonging to the category of service. In this embodiment, it is assumed that the community management unit 14 provides community services in the form of a website (homepage).

That is, as shown in (a) of FIG. 2, the community management unit 14 provides a community service to the user terminal 20 in the form of a web page so that alumni of a specific university can share information with each other. On the initial screen as shown in (a) of FIG. 2, the user can check notices, main menu, etc., and can log in by entering an ID and password.

Of course, if membership registration has not yet been made, the membership registration process can be performed through the screen in (a) of FIG. One member information can be stored in the database 16 to perform a membership sign-up process.

Figure 2 (b) shows an example of screen output on the user terminal 20 when the community item is selected on the initial screen as in Figure 2 (a) and the architecture department bulletin board is selected as a submenu of the community item. will be. That is, when a specific menu is selected in the user terminal 20, the community management unit 14 receives the user's menu selection information through the information receiving unit 12, and the architecture department posts corresponding to the menu selection information through the database 16. After loading the list of them, it is transmitted to the user terminal 20 through the information providing unit 13 and processed to be displayed on the screen.

At this time, the community management unit 14 sorts the post list according to a specific rule. For example, a list of postings may be output in the reverse order (descending order) of posting dates, and postings selected as notices by an administrator may be exposed first. In addition, the community management unit 14 may provide a post search function, and when a user searches for a post including an author or a specific keyword, only the searched posts may be selected and a list may be provided.

Through this, the user can check the post through the post list as shown in (b) of FIG. 2, and if a command to select the post is entered in the user terminal 20 to view the details of a specific post, the community management department ( 14) Loads the detailed content of the selected post through the database 16 and provides it to the user terminal 20 through the information providing unit 13 so that it is displayed on the screen.

FIG. 3 shows an example in which a specific posting is selected in FIG. 2 (b) and detailed contents of the corresponding posting are displayed on the screen of the user terminal. At this time, when the detailed content of the posting is output, as shown in FIG. 3 , affiliate product information matched with the posting is also displayed on the screen.

That is, when the user terminal 20 inputs the posting registration information to request posting registration and the community management unit 14 stores the posting registration information in the database 16 to register the posting, the shopping mall management unit 15 in advance Affiliate product information pre-stored in the database 16 is extracted according to set standards, and the community management unit 14 matches the affiliate product information extracted from the shopping mall management unit 15 to a bulletin board and registers them together.

The criterion for the shopping mall management unit 15 to extract affiliated products to be matched with posts is as follows. First, when a manager registers a product in the database 16, a keyword may be designated in advance for each product. For example, keywords such as architecture, civil engineering, and materials are matched for architecture-related products. Alternatively, when the shopping mall management unit 15 registers a product in the database 16, keywords may be automatically set by analyzing product characteristics. For example, if the product name or product classification is tool, design, material, etc., the shopping mall management unit 15 may match and register architecture with the keyword of the product.

Thereafter, when the user terminal 20 inputs post registration information to request post registration, the community management unit 14 analyzes (parses) the post content and extracts a representative keyword. The community management unit 14 may extract frequently repeated words from the content of posts as representative keywords, or may extract words entered into a specific item among content of posts as representative keywords. For example, in the case of a post announcing an alumni reunion in which all departments participate, the department hosting the alumni reunion can be extracted as a representative keyword. That is, the community management unit 14 finds the 'host' item in the content of the post, and extracts 'architecture' or 'architecture' entered in the sponsor item as a representative keyword of the post.

Afterwards, the community management unit 14 provides the representative keywords extracted through post analysis to the shopping mall management unit 15, and the shopping mall management unit 15 provides the representative keywords provided by the community management unit 14 through the database 16. Extract products matching with That is, the shopping mall management unit 15 extracts products for which the keyword 'architectural' is set from the database 16, and the community management unit 14 registers a post in the database 16, the shopping mall management unit 15 Match and register products with the keyword 'architecture' extracted from Here, when the shopping mall management unit 15 extracts a product, if there are a plurality of products for which the corresponding keyword is set, the product is extracted according to a preset priority.

In this way, in a state in which products are matched to posts by the community management unit 14 and the shopping mall management unit 15, when a user requests detailed information of a specific post, the community management unit 14 as shown in FIG. The post details are transmitted to the user terminal 20, but the product information matched through the previous process is provided together so that it is displayed on the screen.

On the screen shown in FIG. 3, when the user touches (clicks) the affiliated product information displayed at the bottom of the screen, the shopping mall management unit 15 loads the product details page and provides it to the user terminal 20, and performs a predetermined procedure Supports payment processing through When the product purchase process is completed, the shopping mall management unit 15 delivers purchase completion information to the seller, and the seller can deliver the product after confirming the purchase completion information.

Meanwhile, the shopping mall management unit 15 provides purchase completion information to the community management unit 14 when the product purchase procedure is completed. Accordingly, the community management unit 14 counts the number of purchases of the product matched to the corresponding posting and stores buyer information matched with product information. The reason why the community management unit 14 counts the number of purchases and matches and stores buyer information is to provide additional services. This will be described with reference to FIGS. 4 to 6 .

FIG. 4 is a diagram for explaining an example of preferentially exposing a corresponding post according to a product purchase history among community services provided by the shopping mall management system shown in FIG. 1 . That is, when product information matched to a specific post is checked through the process described above and product purchase is completed, the community management unit 14 accumulates and stores the number of times the product matched to the post was purchased and buyer information. Therefore, product matching information, the number of times the product has been purchased, buyer information, etc. are accumulated and stored in all registered posts registered in the database 16, and the community management unit 14 can check the cumulative statistics of all posts. .

Therefore, when the community management unit 14 requests a list of posts from other user terminals 20 in the future, it may process specific posts to be exposed first according to preset criteria. That is, as shown in FIG. 4 , posts for which products have been purchased above a certain standard are classified as 'recommended' posts, and may be processed to be preferentially placed at the top of the post list regardless of the posting date. That is, posts with a large number of product sales are highly effective in inducing product purchases, so by prioritizing them as recommended posts, they are first exposed to other users to induce additional product purchases.

Of course, posts should not always be exposed first because of the large amount of product purchases. That is, if a product purchase of a certain amount or more has already been made, there is a high possibility that additional purchases will not be made any more due to the nature of a closed mall where the number of members is limited. Therefore, if more than a certain amount of sales have been made, it may be better to expose posts with less product purchases first.

An example of a specific algorithm for which posts are to be exposed first is as follows. First, the community management unit 14 comprehensively analyzes the total number of members of the community service, the number of views of each post, and the number of purchases of products matched to each post, and then processes specific posts to be exposed first according to preset criteria.

For example, the community management unit 14 processes the post to be exposed first if the number of views of the post is high compared to the amount of product purchases. That is, if there is a post with 200 views and 40 product purchases, the product purchase amount is higher than 20% compared to the number of views, so the post is placed first.

However, if the number of views of the post rises to a certain level or higher compared to the total number of members, the post is excluded from priority exposure even if the product purchase rate is high. For example, suppose there is a post with 1000 total members, 600 post views, and 120 product purchases. Although this post shows a fairly high product purchase amount at 20% of the number of views, it is unlikely that additional views will be made because the number of views has already reached 60% of the total number of members.

On the other hand, if there is a post with 60 views and 10 product purchases, the number of views versus product purchases is relatively low at 16.6%, but the number of views compared to the total number of members is low, so the possibility of additional views is high. Therefore, it may be more effective to induce purchase by exposing this post first than the previous one.

Of course, the criteria mentioned in the above description are just examples, and the optimal criteria for inducing purchase are up to the community management unit 14 to set in advance.

On the other hand, in the case of a post with a large amount of product purchases, since the post itself has a high purchase inducement effect, it is possible to induce additional purchase of the product by matching other products in addition to the initially matched product.

That is, the community management unit 14 comprehensively analyzes the number of views and purchases of a specific post, and the shopping mall management unit 15 can additionally match products to posts with a high number of purchases compared to the number of views or a rapid increase in the number of purchases. ) to request product additions. The shopping mall management unit 15 extracts additional product information from the database 16 according to the request of the community management unit 14 to add products and provides it to the community management unit 14 . At this time, the shopping mall management unit 15 extracts additional products according to the criteria described above. That is, a product for which a keyword matching the representative keyword of the corresponding post is set is extracted as an additional product.

Afterwards, the community management unit 14 matches the additional product information to the corresponding post and stores it in the database 16 . Therefore, when another user later requests detailed information on the post and the community management unit 14 transmits the post information to the user terminal 20, as shown in (a) of FIG. 5, popular posts (with high purchasing power) post) displays additional product information in addition to the initial matched product information. Accordingly, the user may purchase an initial matching product or an additional product through the screen (a) of FIG. 5 .

Meanwhile, the community management unit 14 comprehensively analyzes the number of views and purchases of popular posts, and additionally matches products for posts with a high number of purchases compared to the number of views or a rapid increase in the number of purchases. Matching products may be gradually increased as a certain standard is exceeded. That is, if the number of views or purchases exceeds the initial set standard, one product is added as shown in Figure 5 (a), and if the number of views or purchases increases further, more products are added in stages as shown in Figure 5 (b) to make it exposed. At this time, when the number of matched products increases, it is preferable to reduce the size of each product information in proportion to the number of products. That is, the size of information that can be displayed on one screen is limited, but if only added in the same size as the initial product information, other product information may be checked only by scrolling the screen. Therefore, it is preferable that the community management unit 14 process so that all product information is exposed on one screen at once by reducing the size of images or text in proportion to the number of products added, as shown in FIG. 5(b).

FIG. 6 is a diagram for explaining an example of providing buyer information of a specific product among community services provided by the shopping mall management system shown in FIG. 1 . That is, when the community management unit 14 provides affiliate product information along with posting detailed information to the user terminal 20, it may organize buyer information that has already purchased the affiliate product and display the same on the screen.

Accordingly, as shown in the screen shown in FIG. 6 , if the user refers to information about a buyer who has purchased a product matched with a corresponding post, along with detailed information on a post, the user can receive help in deciding to purchase the corresponding product. That is, the shopping mall management system 10 according to the present invention is operated based on community services. That is, the members who use the community service are not people who have nothing to do with themselves, but may be people who are related to them in terms of friendship or business, and who share interests. Therefore, since those who purchase a product matched to the corresponding post are not unrelated people at all, their purchase history has a great influence on the product purchase decision.

For example, if a senior alumni with high recognition in the architecture industry purchased the product, and the corresponding purchase information was matched with affiliated product information and exposed together, juniors who have that buyer as a role model are also motivated to purchase the product. it can rise

Matching purchaser information with product information and displaying them together can be effective only in a closed mall like the present invention. In other words, even in the open market, if a user leaves a purchase review, the review information may be exposed together with the product information, but there is a problem that the buyer has to leave a review himself, and since the user reading the review is not related to the buyer at all, the review information can be exposed together with the product information. importance is not greatly appreciated.

However, if buyer information is automatically matched and exposed to affiliated product information in a closed mall as in the present invention, the hassle of having to leave a review separately for the buyer can be eliminated, and even if there is no separate comment, the buyer's name alone can affect other users Because it gives, it can arouse the desire to buy.

Meanwhile, the same keyword may be set even for different products. For example, this is the case when the keywords set for products A, B, C, and D are all 'architecture'. In this case, if the representative keyword extracted by analyzing the posts in the community management unit 14 is 'architecture', the shopping mall management unit 15 prioritizes products A, B, C, and D according to the registered order or set by the manager. Products to be matched to the corresponding post are extracted according to the ranking.

However, even if the criteria are initially set, product purchase history analysis is possible after product purchase activities are continuously accumulated, and the shopping mall management unit 15 changes priorities through the product purchase history analysis to improve product sales efficiency. can elevate For example, for the representative keyword 'architecture', the priority was initially set in the order of A, B, C, and D products, and then, for posts with the representative keyword 'architecture', the products were matched in the order of A, B, C, and D products. , or assume that additional product matching has been made.

However, continuous product sales activities have been performed, and as a result of the analysis of the product sales history by the shopping mall management unit 15, the actual number of product sales may appear in the order of C, A, D, and B. In this case, even for the same 'architecture' keyword, product C has a higher sales rate than product A, so when the representative keyword 'architecture' is extracted as a result of post analysis by the Community Management Department (14), C, A , D, and B, it is desirable to prioritize product matching (or additional matching). That is, the shopping mall management unit 15 may constantly update the database 16 so that product matching priorities are changed by analyzing product sales records whenever products are sold or at regular intervals.

FIG. 7 is a diagram for explaining an example of using a shopping mall among community services provided by the shopping mall management system shown in FIG. 1 . That is, as in the examples described with reference to FIGS. 2 to 6 , when a user selects a specific post while using the community service, a specific product is matched with the details of the post and then the product can be purchased through this, but the community management department (14) provides a separate shopping mall menu on the initial screen as shown in (a) of FIG. ) After providing a list of registered products, product purchases can be made. Of course, the screen shown in (a) of FIG. 7 is just one example, and the shopping mall management unit 15 can display product information using information such as text, image, and video, and move to a lower page by one or more steps. It is also possible to provide more detailed product information through

At this time, when the user first purchases a product through a shopping mall page as shown in FIG. 7 (a), rather than using a post first and then purchasing a product, as in the examples shown in FIGS. 2 to 6, the product It is desirable to support reading posts in line with purchasing activities.

For example, if a user terminal 20 purchases a specific product while using a shopping mall page as shown in FIG. to complete Thereafter, the shopping mall management unit 15 extracts keywords set for purchased products and provides them to the community management unit 14 .

The community management unit 14 analyzes keywords set in sold products provided by the shopping mall management unit 15 and extracts posts most related to the keywords. For example, if the sold product is a jigsaw machine and the keyword set for the jigsaw product is 'architecture' or 'tool', the community management unit 14 may select the architecture department as a department highly related to the sold product. Thereafter, the community management unit 14 may select a list of posts belonging to the Department of Architecture category from among posts stored in the database 16 and provide the list of posts in a pop-up window as shown in FIG. 7(b). Of course, the community management unit 14 may also extract related posts, such as those hosted by the Department of Architecture, among posts targeting all departments, not posts belonging to the Department of Architecture category, and include them in the list of postings.

Therefore, even if there is a user who first purchases a product without accessing the community service and checking the post first, even if the user does not try to find the post of interest on their own by providing the post most relevant to the sold product to that user, You can increase the accessibility of posts by automatically exposing related posts.

In addition, the community management unit 14 may perform schedule guidance to the user by analyzing the level of interest of the user through the post exposed as a pop-up, as shown in the screen (b) of FIG. 7 . For example, as shown in FIG. 7 (b), if the user confirms the details of the post by clicking (touching) a predetermined number of posts, for example, three posts in a state in which posts related to products for sale are exposed in a pop-up window, the community management unit 14 may assume that the user is from a department related to the provided post, and provide an event schedule related to the department in the form of a calendar as shown in FIG. 8 .

To summarize again, the Community Management Department (14) provides a list of posts from departments related to products sold, and if the user checks the set number (3) or more posts in detail in the post list, then the Community Management Department (14) analyzes all posts in the database 16 to analyze the event hosted by the department or the event the department is attending, and generates calendar information according to the event schedule, and then displays a pop-up window as shown in FIG. can be provided to the user.

At this time, when providing a calendar-type event schedule, the community management unit 14 may provide calendar information by filling only a schedule for future events based on the current point in time. In addition, the community management unit 14 may also provide an event schedule as voice information. For example, the schedules of two or three events that arrive first at the present time are output by voice, and a total number of events are scheduled within one month.

In this way, if the user does not check the post first, but uses the shopping mall first, if the post of the department related to the purchased product is provided, the news of the related department can be easily accessed without the user having to go through the trouble of searching for the post of interest one by one. you can check In addition, since the events of the department can be checked through the calendar form and voice, the user can naturally check what events are scheduled in relation to the department or school, so alumni who have not been contacted in advance can check the event plan and increase the participation rate. can elevate

FIG. 9 is a diagram for explaining an example of a post to which a discount tag is attached among community services provided by the shopping mall management system shown in FIG. 1 . That is, the community management unit 14 may increase the number of views of the event-related posts by attaching a discount tag to the posts related to the event in the posting list.

In order to attach the discount tag, the community management unit 14 finds posts with the date and time among the posts stored in the database 16, and assumes that the posts with the date and time are event-related posts. Thereafter, the community management unit 14 attaches a discount tag to a post on which the date and time of the event arrives first among event-related postings and exposes the post as shown in FIG. 9 (a). If the discount tag is attached, the frequency of viewing the post will increase because the user can receive an additional discount when purchasing a product through the post.

Afterwards, when the user terminal 20 selects a post to which a discount tag is attached and checks the detailed information of the post, the shopping mall management unit 15 also selects a list of discounted products in conjunction with the community management unit 14. As shown in (b) of 9, discount product information is provided through a pop-up window.

Since users are likely to search for postings to which the discount tags are attached, it is desirable to attach them to important postings such as event information postings. However, if there are multiple event-related postings, the algorithm to which discount tags are attached must be changed.

As an example of the priority to which the discount tag is attached, the time when event-related posts are registered may be used as a standard. That is, a discount tag is attached to a post related to an event registered first, and the discount tag is extinguished when the corresponding event ends.

As another example, discount tags may be attached in order of event date and time, and when the event ends, discount tags may be attached to post events of the next schedule.

In addition, a discount tag may be attached based on the number of views. That is, the community management unit 14 basically attaches a discount tag to an event post that arrives first based on the event schedule. Afterwards, the number of views of the post is checked, and if the number of views reaches the set number of views, a discount tag is attached to the post scheduled for the next event. Of course, if the post of the next event schedule also exceeds the set number of views, it is desirable to attach a discount tag to the post of the next event.

If you attach a discount tag to a specific post, you can increase the number of views on important event posts and increase the attendance rate at the same time. In addition, when the set number of views is reached, the discount tag is attached to the next event post with a low number of views, rather than being maintained only on a specific post, so that eventually the number of views of all event posts can be increased and many alumni can attend.

Meanwhile, the community management unit 14 may analyze statistics on the number of views of past event postings to determine a set number of views, which is a criterion for attaching a discount tag.

As described above in detail, the community service-based shopping mall management system 10 according to the present invention can provide community services and sell products to members who use the corresponding services. In other words, the higher the activity of the community, the higher the product sales rate, and the higher the product sales rate, the higher the community activity.

At this time, since the product information matched with the specific post is a product of a field in which members using the corresponding community service are of common interest, the product information is not regarded as spam, but is regarded as practical information, and the purchase rate can be increased.

In addition, the seller does not have to spend a separate advertisement fee to expose related product information like conventional keyword advertisements. In other words, since the purpose (interest) of the corresponding community service has already been determined, and the sellers to register the product are also pre-determined accordingly, there is no need to spend money on brokerage companies for keyword advertisements.

In addition, it is possible to continuously induce product purchases by preferentially exposing posts with high product purchase effects in the list according to the total number of members, views, and number of purchases of products matched to the posts.

In addition, by adding matching products to posts with a high number of product purchases, the purchase rate of other products can also be increased.

In addition, when product information is exposed on a post, information on the purchaser who purchased the product is automatically exposed, thereby increasing the purchase desire of other users by confirming the purchase information of influential buyers.

In addition, if the user does not check the posts first, but uses the shopping mall first, posts in the department related to the purchased product can be provided, and even if the user does not take the trouble to find posts of interest one by one, You can easily check the news. In addition, since the events of the department can be checked through the calendar form and voice, the user can naturally check what events are scheduled in relation to the department or school, so alumni who have not been contacted in advance can check the event plan and increase the participation rate. can elevate

In addition, if you attach a discount tag to a specific post, you can increase the number of views of important event posts and increase the attendance rate at the same time. In addition, when the set number of views is reached, the discount tag is attached to the next event post with a low number of views, rather than being maintained only on a specific post, so that eventually the number of views of all event posts can be increased and many alumni can attend.

The preferred embodiment of the present invention described above has been disclosed for illustrative purposes, and various modifications, changes and additions will be possible to those skilled in the art with ordinary knowledge of the present invention within the spirit and scope of the present invention, and such modifications and changes and additions should be considered to fall within the scope of the claims of the present invention.

10: Shopping mall management system
11: Communication Department
12: information receiving unit
13: information provision department
14: Community Management Department
15: Shopping mall management department
16: database
20: user terminal

Claims (1)

Information receiving unit for receiving post information from the user terminal;
a community management unit that stores the received bulletin information in a database, loads a list of bulletins stored in the database or details of bulletins according to a request of the user terminal, and provides them to the user terminal; and
A shopping mall management unit for extracting specific product information from product information pre-stored in the database and processing a purchase procedure for the product information at the request of the user terminal;
When the community management unit stores post information in the database, the product information extracted from the shopping mall management unit is matched and stored, and when the user terminal requests details of a post, product information matched with the post information stored in the database is stored. To be provided together and processed to be output on the screen from the user terminal,
Matching of the post information and the product information is performed by inputting post registration information in the user terminal to request post registration, and the community management unit analyzes the contents of the post, extracts the department name as a representative keyword, and provides it to the shopping mall management unit. The shopping mall management unit extracts a product that matches the department name of the representative keyword provided by the community management unit and registers matching with the corresponding post;
If the user purchases a product from the shopping mall without checking the post, a list of posts related to the purchased product is provided based on the set algorithm.
If the user checks three or more posts in the list of posts of departments related to the purchased product provided to the user, the community management department considers the user to be from the department corresponding to the list of posts, and the department corresponding to the list of posts Users who have not been contacted in advance can check what events are scheduled for the corresponding department without having to go through the trouble of searching for posts they are interested in one by one by providing the user with the event schedule related to in the form of a pop-up window in the form of a calendar. You can also check the event plan to increase the participation rate,
A discount tag that can be used when purchasing a product is attached to a specific post, such as an important event post, so that the number of views of the post increases and the event attendance rate increases as well. Shopping mall management system.

Images