KR102415469B1 - Method and appratus for providing product information - Google Patents

Abstract

Disclosed are a computing device for providing product information in a shopping platform and a method performed by the computing device. Receiving inquiry information about the target product generated by the interrogator from the first user terminal corresponding to the interrogator, determining at least one previous purchaser to whom the inquiry information is to be transmitted, among previous purchasers of the target product; transmitting the inquiry information to a second user terminal corresponding to the determined at least one previous purchaser, and when receiving answer information corresponding to the inquiry information from the second user terminal, sending the answer information to the first user terminal It may include the step of transmitting to

Description

Method and device for providing product information

A method and apparatus for providing product information are disclosed.

The open market platform provides a review board where buyers voluntarily post purchase reviews. Since the reviews posted on the review bulletin board are the buyers' opinions on the purchased product voluntarily, it may not be possible to provide suitable information to prospective buyers who want to purchase the product.

In the conventional open market platform, since there is no means for actively acquiring suitable information desired by the prospective buyer from the previous buyers, the prospective buyer may be limited in the process of rational consumption.

According to one aspect, a method for providing product information in a shopping platform, performed by a computing device, includes: receiving inquiry information about a target product generated by the questioner from a first user terminal corresponding to the questioner; determining, among previous purchasers of the target product, at least one previous purchaser to whom the inquiry information is to be transmitted; transmitting the inquiry information to a second user terminal corresponding to the determined at least one previous purchaser; and when receiving answer information corresponding to the inquiry information from the second user terminal, transmitting the inquiry information to the first user terminal.

The determining of the at least one previous purchaser to which the inquiry information is to be transmitted may include determining the at least one previous purchaser based on a degree of similarity between the detailed information of each of the previous purchasers and the detailed information of the questioner.

According to an embodiment, when the sale of the target product is progressed based on the reading of the answer information, determining a sales contributor for the sale of the target product; calculating a contribution level of the sales contributor; and providing a reward based on the calculated contribution.

According to an embodiment, the determining of the sales contributor may include: determining the purchaser who generated the answer information as a first sales contributor; and determining the questioner as the second sales contributor when a user other than the questioner purchases the target product based on the reading of the answer information.

Calculating the degree of contribution may include: based on at least one of the content of the content included in the answer information, evaluation information on the answer information, information on when the answer information is generated, and history information of the first sales contributor. 1 You can calculate the contribution of sales contributors.

In addition, the calculating of the contribution may include calculating the contribution of the second sales contributor based on at least one of information on the number of times of reading the answer information, information on the reading time of the answer information, and evaluation information on the answer information. .

A computer device according to an embodiment includes a communication interface unit for communicating with a terminal; processor; and a memory storing at least one command executed through the processor, wherein the processor receives inquiry information about the target product generated by the interrogator from the first user terminal corresponding to the interrogator through the communication interface and determine at least one previous purchaser to whom the inquiry information is to be transmitted among previous purchasers of the target product, and transmit the inquiry information to a second user terminal corresponding to the determined at least one previous purchaser through the communication interface and, when receiving answer information corresponding to the inquiry information from the second user terminal through the communication interface, the inquiry information may be transmitted to the first user terminal.

1 is a conceptual diagram illustrating a product information providing system according to an exemplary embodiment.
2 is a block diagram exemplarily illustrating a computing device.
3 is a flowchart illustrating a method of providing product information performed by a computing device according to an exemplary embodiment.
4 is a flowchart illustrating an operation of the computing device in which the computing device provides a reward to a sales contributor when the sale of a target product is completed.
5 is a flowchart illustrating a method of providing product information provided by a computing device according to an exemplary embodiment.
6 is a flowchart illustrating a method of providing product information provided by a computing device according to another exemplary embodiment.
7A and 7B are diagrams illustrating an example in which the product information providing method of the present application is provided.

Advantages and features of the present invention, and a method for achieving them will become apparent with reference to the detailed description in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments presented below, it can be implemented in a variety of different forms, and should be understood to include all transformations, equivalents, and substitutes included in the spirit and scope of the present invention. . The embodiments presented below are provided so that the disclosure of the present invention is complete, and to completely inform those of ordinary skill in the art to which the present invention pertains to the scope of the invention. In describing the present invention, if it is determined that a detailed description of a related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted.

The terms used in the present application are only used to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It should be understood that this does not preclude the existence or addition of numbers, steps, operations, components, parts, or combinations thereof. Terms such as first, second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another.

1 is a conceptual diagram illustrating a product information providing system according to an exemplary embodiment.

Referring to FIG. 1 , the product information providing system may include a computing device 100 , user terminals 300 - 1 , ?? and 300 -n , and a product seller device 400 .

The computing device 100 may communicate with at least one of the user terminals 300-1, ??, and 300-n, and the product seller device 400 through the network 200 . The computing device 100 may be operated by an operator that provides a shopping platform or an entity supervised by the operator. For example, the computing device 100 may be operated by an open market service provider, but the embodiment is not limited thereto. The computing device 100 may be a computing device capable of performing a predetermined calculation process and a communication process. Illustratively, computing device 100 may include typical computer hardware (eg, a device that may include a computer processor, memory, storage, input and output devices, and other components of a conventional computing device; electronic devices such as routers, switches, etc.) communication devices; electronic information storage systems such as network-attached storage (NAS) and storage area networks (SANs)) and computer software (ie, instructions that cause the computing device to function in a particular way) ) to achieve the desired system performance.

The computing device 100 may perform at least some of the services provided within the shopping platform. For example, the service provided by the shopping platform includes a service relaying a transaction between a seller corresponding to the product seller device 400 and a user using the user terminals 300-1, ??, and 300-n, a purchase review and It may include any service that is normally provided in the shopping platform, such as a service that provides information on the same sale product to the user terminals 300-1, ??, and 300-n.

The computing device 100 may provide information about a product for sale to a user who uses the user terminals 300-1, ??, and 300-n. Information on products for sale may include any information that may be provided in relation to products within the shopping platform, such as information on details of products registered in advance by the seller, review information voluntarily uploaded by previous purchasers of the product, etc. can

In addition, the computing device 100 transmits inquiry information about the target product generated by the interrogator who is interested in the specific target product using the first user terminal 300 - 1 to the second user corresponding to the previous purchaser of the target product. It is provided to at least one of the terminals 300-2, ??, 300-(n-1), and the response information generated in response is provided to the first user terminal 300-1, or the inquiry information and Based on the answer information, product information on the target product posted on the shopping platform may be updated. Through the method described above, the computing device 100 may provide a means for the prospective purchaser to inquire about the target product to previous purchasers of the target product. Based on the above-described method, since the prospective buyer can hear answers to inquiries from the previous buyer, he or she can make reasonable consumption through more reliable product information.

Also, the computing device 100 may register accumulated product information (inquiry information and corresponding answer information) in the shopping platform interface based on the aforementioned method. Information on accumulated products can be disclosed to the public through bulletin boards. In addition, this information may be provided in the form of a list of inquiry information that is differentially sorted for each user and answer information corresponding thereto. Users other than the interrogator may be provided with a list of inquiry information provided by the shopping platform through the third user terminal 300-n, and by checking the answer information of inquiry information related to their own curiosity, more confidence in the target product Higher information can be obtained. If a user other than the questioner does not include the information he or she wants in the provided inquiry information list, he or she can create inquiry information in the same way as the questioner previously did, and in response to this, obtain an answer from the previous purchaser of the target product. have.

The network 200 is a network connecting the computing device 100 and the user terminals 300-1, ??, and 300-n, and includes a wired network, a wireless network, and the like. The network 200 may be a closed network such as a local area network (LAN), a wide area network (WAN), or an open network such as the Internet. The Internet is a TCP/IP protocol and several services existing in its upper layers, namely HTTP (HyperText Transfer Protocol), Telnet, FTP (File Transfer Protocol), DNS (Domain Name System), SMTP (Simple Mail Transfer Protocol), SNMP ( It refers to a worldwide open computer network structure that provides Simple Network Management Protocol), NFS (Network File Service), and NIS (Network Information Service).

The user terminals 300-1, ??, and 300-n may be a user's device capable of accessing a network. The user terminals 300-1, ??, and 300-n may include, but are not limited to, a smart phone, a tablet PC, a laptop, a desktop, and the like. The user terminal 300 may display a user interface. The user terminals 300 - 1 , ?? and 300 - n may transmit user interaction information with respect to the user interface to the computing device 100 . The user terminals 300-1, ??, and 300-n may display information received from the computing device 100 through a user interface.

2 is a block diagram illustrating the computing device 100 by way of example.

Referring to FIG. 2 , a computing device 100 according to an exemplary embodiment may include a communication interface unit 110 , a processor 120 , a memory 130 , and/or storage devices 130 and 140 .

The communication interface unit 110 may operate under the control of the processor 120 . The communication interface unit 110 may transmit a signal through a wireless communication method or a wired communication method according to a command of the processor 120 . The user terminal 300 may receive a signal transmitted by the communication interface unit 110 in a wireless communication or wired communication method. In addition, in a broad sense, the communication interface 110 may include a keyboard, a mouse, other external input devices, printers, displays, and other external output devices for receiving commands or instructions.

The processor 120 may execute a program command stored in the memory 130 and/or the storage devices 130 and 140 . The processor 120 may mean a central processing unit (CPU), a graphics processing unit (GPU), or a dedicated processor on which methods according to the present invention are performed. The memory 130 and the storage device 140 may be configured of a volatile storage medium and/or a non-volatile storage medium. For example, the memory 130 may be configured as a read only memory (ROM) and/or a random access memory (RAM).

The configuration of the computing device 100 described with reference to FIG. 2 is merely exemplary, and the embodiment is not limited thereto. For example, the memory 130 and the storage device 140 of the computing device 100 may not be physically separated. In addition, the computing device 100 may further include other configurations in addition to the configuration shown in FIG. 2 . For example, the computing device 100 may further include an input interface unit, an output interface unit, and the like. The input interface unit may include a button, a touch screen, a general PC input device, and the like. The output interface unit may include a display device, a touch screen, a speaker, and the like.

3 is a flowchart illustrating a product information providing method performed by the computing device 100 according to an exemplary embodiment.

Referring to FIG. 3 , in step 310 , the computing device may provide a list of inquiry information stored in advance in the first user terminal corresponding to the questioner. For example, the inquiry information may include arbitrary information related to the target product, such as fit and durability of leggings that are the target product. The inquiry information list may be a list of inquiry information generated at a previous time through a process to be described later. That is, the inquiry information list may include inquiry information generated by previous inquirers in relation to the target product on the shopping platform. The user may view answer information generated in response to the inquiry information by selecting each inquiry information included in the inquiry information list.

Inquiry information included in the inquiry information list may include inquiry information generated in response to other products belonging to the same category as the target product as well as inquiry information generated in relation to the target product. For example, the inquiry information list provided for the brand A chair may include not only inquiry information generated in response to the brand A chair, but also inquiry information generated in response to the same type of brand B chair.

According to an embodiment, the computing device may determine the exposure order of the inquiry information provided through the inquiry information list, based on the detailed information of the questioner. The detailed information may include arbitrary information that can characterize each user, such as body information such as height, weight, age, and the like, and life information such as childbirth status, residence area, and residence type. For example, in a process in which the computing device provides a list of inquiry information about furniture, which is a target product, to a questioner raising a young child, based on the detailed information of the questioner, a question related to a small child (eg, "of this household Is the structure safe for small children?", "Isn't the material bad for delicate skin?", etc.) can be exposed first. According to another embodiment, the computing device may determine the exposure order of the inquiry information presented in the inquiry information list based on the previous purchase history information of the inquirer. For example, to a questioner who has a lot of purchase histories for sportswear, inquiry information of previous inquirers who have a large number of sportswear and purchase histories may be preferentially exposed.

Also, the computing device may group and provide inquiry information corresponding to similar content in the inquiry information list. This grouping may be performed based on the similarity of keywords included in the content.

Also, the computing device may determine a different method of exposing the inquiry information in the inquiry information list according to the type of the target product. For example, if the target product is clothing, the previous inquiry information of other questioners with similar body information to the questioner is preferentially exposed. etc.), the previous inquiry information of other questioners can be exposed preferentially.

A specific method for the computing device to adjust the query information exposure order is not limited to the presented example, and may include any method for adjusting the exposure order based on the similarity between the questioner and the query information content.

When receiving from the first user terminal a request to view information on answer to inquiry information included in the inquiry information list in step 320 , the computing device sends answer information to the inquiry information selected in step 330 to the first user terminal can be provided to

When the inquiry information generated by the interrogator is not received from the first user terminal in step 320 and the inquiry information generated by the interrogator is received from the first user terminal in step 340, the computing device through step 350 At least one buyer to whom inquiry information is to be transmitted may be determined among previous buyers of the target product. The questioner may generate inquiry information about the target product through the inquiry information generation interface provided within the shopping platform provided in the form of a website or application. The computing device may recommend inquiry information with a high degree of similarity to the questioner based on a similarity between a keyword input by the questioner while writing the inquiry information and a keyword included in the pre-stored inquiry information.

The computing device may determine a previous purchaser of the target product based on each user's shopping history information stored in the database, and may determine at least one purchaser among the determined previous purchasers as a target to transmit the inquiry information.

According to an embodiment, the computing device may determine a previous purchaser to which the inquiry information is to be transmitted, based on a similarity between detailed information of each of the previous purchasers and the detailed information of the questioner. For example, when the questioner generates inquiry information related to the fit of leggings, which is the target product, the computing device determines a previous purchaser of the target product with high similarity to the inquirer's height and weight as a target to transmit the inquiry information, or By giving a higher weight to the buyer, it is possible to determine the target for which inquiry information is to be transmitted.

According to another embodiment, the computing device may determine a target to transmit the inquiry information to, based on the number of times each of the previous purchasers previously provided answer information. For example, if the first previous buyer has a history of providing answer information to 5 inquiries in the previous history, and the second previous buyer has a history of providing answer information to 20 inquiries, the computing device may determine the second previous purchaser as a target for preferentially providing inquiry information.

Also, the computing device may determine a method of determining a target to which the inquiry information is to be provided according to the type of target product. For example, when the target product is clothing, the computing device determines a target to provide inquiry information based on the similarity of body information, or when the target product is children's furniture, living information (eg, recently gave birth, etc.) ), it is possible to determine a target to provide inquiry information based on the degree of similarity.

In addition, in performing the operation of step 350 , the computing device may determine not only a previous purchaser of the target product but also a previous purchaser of another product belonging to the same category as the target product as a transmission target.

In addition, in the process of proceeding to step 350 , the questioner may determine in advance a category to which the questioner wants to be matched, and the computing device may determine a previous purchaser of the target product corresponding to the determined category as the previous purchaser to which the inquiry information is to be transmitted. . For example, when a questioner sensitive to fashion generates inquiry information related to leggings and the questioner selects a category of a similar age group, the computing device may provide the generated inquiry information to a previous purchaser corresponding to the age group of the questioner.

According to another embodiment, the computing device may provide the inquiry information to the user terminal of a predetermined answerer rather than the previous purchaser of the target product, and transmit the answer information received from the user terminal of the predetermined answerer to the first user terminal . For example, the predetermined answer may be a user whose purchase history for a product of the target product category is equal to or greater than a preset threshold, and may be predetermined by the shopping platform service provider. The method of determining the predetermined answer is not limited to the presented example, and may be any method of determining a user with abundant experience in purchasing a target product.

In step 360, the computing device may transmit inquiry information to the second user terminal corresponding to the determined at least one previous purchaser, and when receiving answer information corresponding to the inquiry information from the second user terminal in step 370 , the received answer information may be transmitted to the first user terminal. The answer information may be provided to the first user terminal in the form of an e-mail or a push message, and the method of providing inquiry information may include any method in which information is provided through the user terminal.

The computing device may update product information related to the target product posted in the shopping platform based on the inquiry information and the answer information. More specifically, the computing device may update the inquiry information list provided on the shopping platform and answer information corresponding thereto through the received inquiry information and answer information.

The computing device may recommend another product to the questioner based on the inquiry information generated by the questioner. For example, in a situation where the target product is sneakers, when the questioner generates inquiry information about the fit of the sneakers, the computing device additionally adds other brands of sneakers including a lot of positive answer information to the inquiry information related to the fit can recommend

If the answer information is not received for a predetermined time, the computing device may determine a ranking based on a previous purchaser of the target product corresponding to the next ranking (eg, a weight given according to the above-described determination methods). ) to send inquiry information.

Also, if the answer information is not received for a predetermined time, the computing device may recommend a product in the same category as the target product or a product similar to the target product to the inquirer. For example, if the computing device does not receive answer information for a predetermined period of time, it may recommend to the questioner a headset of brand B or an earphone of any brand, which is the same category as a headset of brand A, which is a target product.

The computing device may provide a predetermined reward to the previous purchaser who provided answer information. For example, the predetermined reward may be provided as at least one of points and discount coupons that can be used in the shopping platform.

4 is a flowchart illustrating an operation of the computing device in which the computing device provides a reward to a sales contributor when the sale of a target product is completed.

When the sale of the target product is made based on the answer information, the computing device may provide an additional reward to a contributor who has contributed to the sale of the target product.

Referring to FIG. 4 , when the sale of the target product proceeds based on the reading of the answer information, the computing device may determine a sales contributor for the sale of the target product through step 410 . The meaning of the purchase made based on the answer information may mean a situation in which the user who reads the answer information purchases the target product. The above situation may be divided into a situation in which a target product is purchased based on the answer information received by the questioner, and a case in which a user other than the questioner purchases the target product based on response information on the inquiry information list registered in advance in the shopping platform.

First, when the target product is sold based on the answer information, the computing device may determine the previous purchaser who generated the answer information as the first sales contributor. That is, when the user who reads the answer information generated by the previous buyer purchases the target product, the computing device may determine the previous buyer who generated the answer information as the sales contributor.

When a user other than the questioner involved in the answer information generation process purchases the target product based on answer information (answer information posted publicly through the bulletin board in response to the inquiry information list registered on the shopping platform), the computing device may determine the interrogator as the second sales contributor.

The computing device may calculate the contribution of the sales contributor through step 420 .

The computing device may determine the degree of contribution of the buyer based on the content of the content included in the answer information. For example, the computing device includes photo information in the answer information, provides answer information about the target product, the furniture by melting the experience of one's residence, or the experience of purchasing a lot of childcare products in the last 3 months In the case of providing an answer to childcare products based on the information, a certain degree of contribution may be given to the buyer who provided the corresponding answer information.

The computing device may determine the purchaser's contribution based on the evaluation information for the answer information. For example, the computing device may give a predetermined contribution to the previous purchaser who provided the answer information when the questioner expresses his or her preference for the answer information (eg, clicks a 'like' button). . In addition, when the questioner expresses a negative intention (eg, clicks a dislike button) with respect to the answer information, the computing device may not give a contribution to the previous purchaser who provided the answer information.

Also, the computing device may determine the degree of contribution of the buyer based on information on when the answer information is generated and the history information of the buyer. For example, the computing device grants a predetermined contribution to a buyer corresponding to answer information created immediately before purchasing a target product or response information initially generated for inquiry information, or provides a plurality of responses to similar products related to the target product. A predetermined degree of contribution may be given to a buyer who has provided answer information to the query information.

The computing device may calculate the contribution of the second sales contributor based on at least one of information on the number of times to read the answer information, information on the reading time of the answer information, and evaluation information on the answer information.

More specifically, the computing device may give a predetermined contribution to the questioner who generates the inquiry information corresponding to the answer information that the target product purchaser reads immediately before purchase.

In addition, the computing device sends the questioner who generates inquiry information corresponding to the answer information that the target product purchaser has read the most frequently, or the questioner who generates inquiry information that corresponds to the answer information that the target product purchaser has read for the longest time. A predetermined contribution may be given.

Then, the computing device grants a predetermined degree of contribution to the questioner corresponding to the answer information provided by the target product purchaser with positive evaluation information, or gives weight to a predetermined number of response information that the target product purchaser reads before purchase (e.g. For example, a higher weight is given to answer information read near the time of purchase), and a predetermined contribution can be given to the questioner corresponding to each answer information.

The computing device may provide a reward to the sales contributor based on the contribution calculated in step 430 . The computing device may provide at least one of points, discount coupons, and contribution points that can be used in the shopping platform as a reward. The contribution point may be an index for calculating the contribution to sales. Contribution points not only indicate the degree of influence on product sales as described above, but also reflect the evaluation information of users who have read the answer information in the contribution points. can indicate reliability.

In the process of providing the inquiry information list of step 310 of FIG. 3 , the computing device may preferentially expose the question of the questioner having a high contribution point. Also, in the process of determining a previous purchaser to which the inquiry information is to be transmitted in step 350 , the computing device may determine a questioner having a high contribution point as a target to transmit the inquiry information preferentially.

The computing device may provide a means for awarding the questioner an additional metric score for evaluating the reliability of the question in addition to the contribution points. When a target product is sold, unlike the contribution points awarded for positive contributions to the purchase, the additional index score reflects the buyer's negative evaluation information (eg, dislike selection) and post-purchase evaluation information, etc. can do. After using the target product, the buyer of the target product can reevaluate the reliability of the answer information through additional index scores. For example, even if user A is given contribution points in the process of purchasing a target product through positive comments, a user who directly used the target product may give a negative additional index score to user A based on poor quality, so A An ex post evaluation of the user's answer may be performed. In addition, user B, who wrote negative answer information for the target product, can be given positive additional index points through post-evaluation. The computing device may build a more reliable product information providing system through the additional index score.

The aforementioned contribution points and additional index scores may be calculated for each product category. The user may be given contribution points and additional index points for each product category (eg, fashion, home appliances, food, etc.), and the user's knowledge and characteristics may be reflected in the granting of contribution points and additional index points. This may improve the reliability of the product information providing system.

According to the above description, the computing device may provide a motivation for writing and answering a question by providing a reward to the questioner who contributed to the sale of the target product and the previous purchaser who provided answer information.

5 is a flowchart illustrating a method of providing product information provided by a computing device according to an exemplary embodiment.

Referring to FIG. 5 , when the interrogator accesses the part for which the inquiry is made to the previous purchaser within the shopping platform, the computing device 100 returns the pre-stored inquiry information list to the first user terminal corresponding to the interrogator in step 511 . (300-1) may be provided. The questioner reads answer information for the inquiry information included in the inquiry information list, or when the desired inquiry information is not in the inquiry information list, the inquiry information can be generated through step 521 .

The first user terminal 300 - 1 may provide inquiry information to the computing device 100 through step 522 . The computing device 100 may determine a previous purchaser of the target product to which the inquiry information is to be provided through step 512 . A method of determining a target to transmit inquiry information is the same as the method described with reference to FIG. 3 .

When the user terminal 300-2 corresponding to the previous purchaser of the target product determined by the computing device 100 to transmit the inquiry information, receives the inquiry information (513), answer information based on the user input of the previous purchaser can be created (531).

When the computing device 100 receives the answer information from the second user terminal 300-2 (514), it matches the inquiry information and the answer information, stores and updates it in the database (515), and registers it in the shopping platform. can The computing device 100 may provide the answer information to the first user terminal 300 - 1 ( 516 ), and grant a reward ( 517 ) to the previous purchaser who generated the answer information. When the user who reads the answer information purchases ( 523 ) the target product through the first user terminal 300 - 1 , the computing device 100 receives the purchase information ( 524 ), and sells the target product Contributors and contributions may be calculated 518 . The computing device 100 may give a reward to the user corresponding to the second user terminal 300 - 2 based on the calculated contribution ( 519 ).

6 is a flowchart illustrating a method of providing product information provided by a computing device according to another exemplary embodiment.

Unlike FIG. 5, the situation shown in FIG. 6 is a case in which the questioner purchases the target product based on an existing inquiry list without generating separate inquiry information.

When the interrogator accesses a part in which an inquiry is made to a previous purchaser within the shopping platform, the computing device 100 may provide a pre-stored inquiry information list to the third user terminal 300 - n corresponding to the interrogator. When the interrogator selects specific inquiry information through the third user terminal 300 - n , the third user terminal 300 - n may transmit a request to read answer information to the computing device 100 ( 621 ). The interrogator may read (622) the answer information received from the computing device 100 through the third user terminal 300-n, and may purchase (623) the target product based on the reading.

When the target product purchase information is received ( 624 ), the computing device 100 may calculate ( 613 ) a sales contributor and a degree of contribution to sales of the target product. A specific method of determining the sales contributor and calculating the contribution is the same as the method described in FIG. 4 .

The computing device 100 includes a previous purchaser (corresponding to the second user terminal 300-2) who generated the answer information read by the interrogator, and the previous questioner (corresponding to the second user terminal 300-2) who generated inquiry information corresponding to the answer information 300-1)), a reward may be given to each (614, 615).

7A and 7B are diagrams illustrating an example in which the product information providing method of the present application is provided.

Referring to FIG. 7A , through the screen 710 , the user may inquire about product information to the purchaser before the shopping platform. Specifically, the user may move to a page requesting product information from a previous purchaser by selecting the interface element 711 other than a part providing a general purchase review.

When the interface element 711 is selected, a screen 720 in which the above-described inquiry information list is provided may be displayed preferentially. The prospective purchaser may check desired answer information through the interface element 721 in the inquiry information list generated by previous interrogators. When there is no desired inquiry information in the inquiry information list, inquiry information may be newly created through the interface element 722 .

When the user selects the interface element 722 , a screen corresponding to the screen 730 of FIG. 7B may be displayed. As shown on the screen 730 , the user may write desired inquiry information and request answer information from previous purchasers of the target product.

The screen 740 shows an example in which answer information to inquiry information is provided by previous purchasers. As shown in the screen 740 , answer information of a plurality of previous purchasers may be generated with respect to the inquiry information. In addition, each answer information may further include information about the evaluation score given to the target product of the responder. When the evaluation score included in the answer information is lower than a predetermined threshold, the computing device may recommend another product or similar product included in the same category as the target product to the questioner.

In the presented example, the inquiry information list is presented in advance and a method of separately generating inquiry information is presented, but the present invention is not limited to the example, and the inquiry information list is not provided, but a method of directly supporting the questioner to generate inquiry information may include

A method and apparatus for providing product information according to exemplary embodiments have been described above with reference to FIGS. 1 to 7 . According to at least one embodiment, the method of providing product information may help a more rational consumption of consumers by providing a means for prospective purchasers to inquire about their target products to previous purchasers who have directly experienced them. have. In addition, in this process, the computing device may motivate to actively publish inquiry information and answer information by giving various rewards. In addition, it is possible to provide a means for improving the reliability of the answer information through the contribution points and additional index scores.

The methods according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the computer-readable medium may be specially designed and configured for the present invention, or may be known and available to those skilled in the art of computer software.

Examples of computer-readable media include hardware devices specially configured to store and carry out program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler 1 but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as at least one software module to perform the operations of the present invention, and vice versa.

Although it has been described with reference to the above embodiments, it will be understood by those skilled in the art that various modifications and changes can be made to the present invention without departing from the spirit and scope of the present invention as set forth in the claims below. will be able

Claims (15)

A method for providing product information in a shopping platform, performed by a computing device, the method comprising:
receiving, from a first user terminal corresponding to the questioner, inquiry information about the target product created by the questioner;
determining at least one previous purchaser to whom the inquiry information is to be transmitted among previous purchasers of the target product;
transmitting the inquiry information to a second user terminal corresponding to the determined at least one previous purchaser; and
When receiving answer information corresponding to the inquiry information from a second user terminal, transmitting the answer information to the first user terminal
including,
The step of determining at least one previous purchaser to whom the inquiry information is to be transmitted,
The more the number of times each of the previous purchasers previously provided answer information, the more preferentially it is determined as the previous purchaser to whom the inquiry information is to be transmitted;
receiving, from the first user terminal, additional index score information determined based on the questioner's evaluation of the answer information when the sale of the target product is completed;
reflecting the additional index score information in information about a previous purchaser corresponding to the second user terminal;
further comprising,
The additional index score information is
Independently reflected by category of the target product,
exposing the answer information to the public
further comprising,
The answer information is
The order of provision is arranged in different ways according to the type of the target product,
When the target product is clothing, the response information of the previous purchaser having a high degree of similarity to the body information of the user to be viewed is given a higher priority and sorted,
When the target product is children's furniture, the response information of the previous buyer having high similarity to the living information including the birth information of the user to be viewed is given a higher priority and sorted, the product information providing method.
According to claim 1,
The step of determining at least one previous purchaser to whom the inquiry information is to be transmitted,
The method for providing product information, wherein the at least one previous purchaser is determined based on a similarity between the detailed information of each of the previous purchasers and the detailed information of the questioner.
According to claim 1,
after transmitting the answer information to the first user terminal, recommending another product in which the positive answer information received in response to the inquiry information satisfies a predetermined condition
Further comprising, a method of providing product information.
According to claim 1,
determining a sales contributor for the target product sales when the target product is sold based on the reading of the answer information;
calculating a contribution level of the sales contributor; and
providing a reward based on the calculated contribution
Product information providing method further comprising.
5. The method of claim 4,
The step of determining the sales contributor comprises:
determining the buyer who has generated the answer information as a first sales contributor; and
determining the questioner as a second sales contributor when a user other than the questioner purchases the target product based on the reading of the answer information;
Including, a method of providing product information.
6. The method of claim 5,
The step of calculating the contribution is,
The contribution of the first sales contributor is calculated based on at least one of the content of the content included in the answer information, evaluation information on the answer information, information on when the answer information is generated, and history information of the first sales contributor How to provide product information.
6. The method of claim 5,
The step of calculating the contribution is,
A method of providing product information for calculating the contribution of the second sales contributor based on at least one of information on the number of times of reading the answer information, information on reading time of the answer information, and evaluation information on the answer information.

5. The method of claim 4,
The step of providing the reward includes:
A method for providing product information, which is provided based on at least one of points available in the shopping platform, discount coupons, and contribution points.
9. The method of claim 8,
The answer information is
A method of providing product information in which the order of provision is arranged and exposed to the public based on at least one of the contribution point and the similarity between the detailed information of the previous buyer who provided the answer information and the detailed information of the user who wants to read the answer information.
, how to provide product information.
A machine-readable, non-transitory recording medium comprising a program including instructions implemented to cause a computing device to perform the method of any one of claims 1 to 9.
Communication interface unit for performing communication with the terminal;
processor; and
and a memory in which at least one instruction executed by the processor is stored,
The processor is
Receive inquiry information about the target product created by the questioner from the first user terminal corresponding to the questioner through the communication interface,
determining at least one previous purchaser to whom the inquiry information is to be transmitted among previous purchasers of the target product;
Transmitting the inquiry information to a second user terminal corresponding to the determined at least one previous purchaser through the communication interface,
When receiving answer information corresponding to the inquiry information from the second user terminal through the communication interface, transmit the answer information to the first user terminal,
The processor is
The more information on the number of times each of the previous purchasers previously provided answer information, the more preferentially it is determined as a previous purchaser to transmit the inquiry information,
The processor is
When the sale of the target product is completed, additional index score information determined based on the questioner's evaluation of the answer information is received from the first user terminal,
Reflecting the additional index score information in the information about the previous purchaser corresponding to the second user terminal,
The additional index score information is
It is reflected differently for each category of the target product,
The processor is
exposing the answer information to the public;
The answer information is
The order of provision is arranged in different ways according to the type of the target product,
When the target product is clothing, the response information of the previous purchaser having a high degree of similarity to the body information of the user to be viewed is given a higher priority and sorted,
When the target product is children's furniture, the answer information of the previous purchaser having high similarity to the living information including the birth information of the user to be viewed is given a higher priority and sorted, the computing device.
12. The method of claim 11,
The processor is
and determining the at least one previous purchaser to which the inquiry information is to be transmitted, based on a similarity between the detailed information of each of the previous purchasers and the detailed information of the interrogator.
12. The method of claim 11,
The processor is
The computing device, wherein the positive answer information received in response to the inquiry information recommends another product that satisfies a predetermined condition.
12. The method of claim 11,
The processor is
When the target product is sold based on the reading of the answer information, a sales contributor for the target product sale is determined,
calculating the contribution of the sales contributor;
A computing device that provides a reward based on the calculated contribution.
15. The method of claim 14,
The processor is
determining the previous purchaser who generated the answer information as the first sales contributor;
and determining the questioner as a second sales contributor when a user other than the questioner purchases the target product based on the reading of the answer information.

Images