KR102298797B1 - Marketing method using recommendation behavior - Google Patents

Abstract

The present invention comprises the steps of reading a list of personal identification codes to the storage of the recommender's terminal; receiving any one of the list of personal identification codes as an identification code of a recommendee through an input unit of a terminal of a recommender; and when the recommender's terminal accesses the e-commerce server through the server access code, the recommender's identification code and the recommendee's identification code are matched and stored in the recommender information DB of the server, and reward points corresponding to the recommender's identification code It relates to a recommendation marketing method comprising a; generating and storing, and transmitting a server access code to the terminal of the recommendee through the identification code of the recommendee to the transmitter of the terminal of the recommendee so as to add the visit reward points to the reward points .

Description

Recommendation Marketing Method {MARKETING METHOD USING RECOMMENDATION BEHAVIOR}

The present invention relates to a recommendation marketing method.

With the development of e-commerce, sales of goods or services on networks including the Internet are rapidly increasing. However, as competition among sites providing e-commerce intensifies, it is becoming increasingly difficult to secure users of e-commerce sites. In particular, securing high-loyalty users of e-commerce sites is an important goal of sales methods.

However, in the existing marketing method, artificial procedures are excessively involved in the process of contacting potential consumers on the side of the e-commerce site or existing users. In the case of consolidation, the compensation factor is insufficient, so an improved marketing method is required.

Korean Patent Laid-Open Publication No. 10-2002-003530 (2009.08.28)

The present invention provides compensation to potential consumers according to the purchase performance of the e-commerce service of the potential consumers for the information communication terminal owned by the consumers or the social network service connected to the information communication terminal, thereby providing a separate and complicated process. It is intended to provide a recommended marketing method that can secure high-loyalty users of e-commerce sites without subscription solicitation and registration procedures.

The present invention includes the steps of reading a list of personal identification codes to the storage unit 21 of the recommender's terminal 20;

receiving any one of the list of personal identification codes as an identification code of the recommendee through the input unit 23 of the terminal 20 of the recommender; and

When the recommender's terminal 30 accesses the e-commerce server 10 through the server access code 91, the recommender's identification code and the recommendee's identification code are matched and stored in the recommender information DB 15 of the server. and generating and storing reward points corresponding to the identification code of the recommender, and adding the visit reward points to the reward points;

transmitting the server access code to the terminal of the recommender by using the identification code of the recommender by the transmitter 22 of the terminal 20 of the recommender;

It provides a recommended marketing method including.

The recommendation marketing method according to the present invention can exclude an artificial procedure of contacting potential consumers by targeting potential consumers possessed by the information communication terminal owned by consumers or the social network service connected to the information communication terminal,

It can induce users of e-commerce sites without a separate complicated subscription solicitation process and registration process,

By providing rewards to existing consumers who have connected potential consumers to the e-commerce service according to the potential consumers' purchasing performance of the e-commerce service, the existing consumers are provided with a motivation to connect the potential consumers to the e-commerce service.

In addition, the recommended marketing method according to the present invention displays a discount coupon for a product or service sold in the e-commerce server 10 together with a server access code, or a server access code for security reasons such as SMS phising (Smishing). The e-commerce server provides an authentication page of the server identification code so that the nominees who have a reluctance to directly access the . and increase the matching probability with the recommender.

In addition, the recommendation marketing method according to the present invention records the socially connected relationship between the recommender and the recommendee in the e-commerce server, and exposes the purchase activity of the recommender to the recommender, so that it can be utilized as a marketing method.

In addition, the recommendation marketing method according to the present invention can match the decrease in target resources of the recommender due to the increase in the relationship between the recommender and the recommender to the recommender-recommended relationship between the recommenders, thereby facilitating the connection of the recommendation marketing network, and the recommender Also, it is possible to reduce marketing costs by eliminating some of the reward points during matching due to the relationship between the recommender and the recommender.

1 illustrates a connection relationship between an e-commerce server, a recommender's terminal, and a recommender's terminal.
FIG. 2 shows each component of an electronic commerce server, a recommender's terminal, and a recommendee's terminal.
FIG. 3 specifically exemplifies an embodiment of selecting a method for transmitting a server access code to a terminal of a recommendee through steps S010 to S040, and through steps S121 to S123, the recommender provides the recommendee with the server access code and An embodiment in which a coupon that can be sent together and the remaining number of transmissions of the coupon is displayed on the display unit of the recommender's terminal is specifically exemplified.
4 specifically exemplifies an embodiment of executing a hyperlink of the server included in the server access code by clicking, touching, etc. in the step (S820) of receiving the server access code access signal.
FIG. 5 specifically exemplifies an embodiment of executing a hyperlink of a server included in the server access code by clicking, touching, etc. in the step (S820) of receiving the server access code access signal.
6 specifically exemplifies an embodiment in which the server access code is authenticated through the authentication page of the server access code of the e-commerce server 10 in the terminal 30 of the recommendee in steps S821 to S823.
7 specifically exemplifies an embodiment of authenticating the server access code through the authentication page of the server access code of the e-commerce server 10 in the terminal 30 of the recommendee in steps S824 to S826.
8 is a detailed example of an embodiment in which the consent button displayed on the display unit 34 of the terminal 30 of the recommendee is executed by clicking, touching, etc. in the step S850 of receiving a matching approval signal of the recommendee .
9 is a step (S852) of receiving an additional personal identification code from the input unit of the terminal of the recommendee in the step (S851) of agreeing to the person's personal information provision agreement and/or the membership agreement of the e-commerce server 10 (S852) Examples are specifically exemplified.
FIG. 10 specifically exemplifies an embodiment in which a recommender searches for and selects a recommender to provide a reward point through steps S430 to S434.
11 is an embodiment in which the recommendee and the recommender are matched through the server access code in the terminal 30 of the recommendee through the steps of S800 to S820 and S830 to S850. Through the steps of S821 to S823 and S830 to S850, the After authenticating the server access code through the authentication page of the server access code of the e-commerce server 10 in the terminal 30, the nominee and the recommender are matched, and through the steps of S824 to S826 and S830 to S850, the nominee An embodiment in which the recommendee and the recommender match after authenticating the server access code through the authentication page of the server access code of the e-commerce server 10 is specifically illustrated in the terminal 30 of
12 shows an embodiment of the present invention implemented in a recommender's terminal.
13 shows the embodiments illustrated in FIG. 11 as embodiments of each aspect in which the recommendee and the recommender are matched, which are carried out in the terminal of the recommendee.
14 shows an embodiment of the present invention implemented in a recommender's terminal.
15 shows an embodiment of the present invention implemented in the terminal of the first recommender.
16 is a diagram illustrating a process in which the first recommender and the second recommender are matched in the relationship between the recommender and the recommender.

In the present invention, "terminal" means an information communication terminal, desktop PC (desktop personal computer), laptop (laptop personal computer), tablet PC (tablet personal computer), cellular phone (cellular phone), smart phone ( smart phone), etc., if it can connect to a server or other information communication terminal through a network, this is not limited.

In the present invention, the terminal may have a computer structure of a von-Neumann structure, and the terminal includes a memory unit that performs a function of temporarily or permanently storing data, and the data It may include an input device performing a function of storing in the storage unit and an output device performing a function of transmitting data from the storage unit to an external device.

In the present invention, the input unit of the terminal may include devices such as a keyboard, a mouse, and an input button, and the output unit of the terminal is a display device, a printer, etc. The device may include a device, and the input unit and output unit of the terminal may include a touch panel for simultaneously inputting and outputting data, and the output unit of the terminal has a function of transmitting data to an external device through a network. It may include a sending unit (send device) that performs.

In the present invention, a "server" performs a task requested from an external device including a terminal, performs a function of receiving data from an external device, and stores the received data and data calculated thereon. It means a device or program that outputs or transmits stored data to an external device, and may be a computer structure of a von-Neumann structure or a program executed in a computer.

In the present invention, a "module" is a device or program provided in a server that performs a specific function.

In the present invention, the "e-commerce server" 10 is an input module 11 that performs a function of receiving information from another terminal through a network, information processed by the e-commerce server 10, or stored in the e-commerce server. DB module that performs a function of storing information received from the sending module 12, the input module 11, or information processed by the e-commerce server 10, which performs a function of transmitting information to another terminal or another server and a payment module 14 that receives purchase subscription information including payment acceptance information of goods or services from a terminal connected through a network, and performs a function of completing payment for purchase of goods or services.

The DB module 13 stores information received from the input module 11 or information processed by the e-commerce server 10 in a database (DB). The DB module 13 may be a database management system (DBMS) that performs a function of specifying a storage format, data structure, and constraint conditions for the information.

In the present invention, a “recommended person” is a user whose personal identification code is stored in the recommender information DB 15 of the e-commerce server 10, and the personal identification code is stored in the recommender information DB 15 of the e-commerce server 10. It means a user who has not been or another user whose personal identification code is registered in the recommender information DB 15 of the e-commerce server.

In the present invention, the "recommendee" receives the server access code of the e-commerce server 10 from the recommender, connects to the e-commerce server 10 through the server access code, and then the recommender of the e-commerce server 10 It means a user who has registered a personal identification code in the information DB 15 in correspondence with the identification code of the recommender.

The recommender may be another recommender whose personal identification code is registered in the recommender information DB 15 of the e-commerce server.

In the present invention, "identification code" means a letter, number, or a unique value of letters and numbers that can identify a natural or legal person, and unless there is a special definition in this specification, "personal identification code" means the identification means code. The identification code may be a resident registration number, a corporation number, a fax number, a media access control address (MAC address), and the like, preferably an identification code of a terminal, more specifically, a mobile phone number.

In the present invention, "reward point" means an integer value corresponding to a personal identification code registered in the recommender information DB 15 of the e-commerce server 10 . The reward points may be stored in the recommender information DB 15 of the e-commerce server 10 or in a separate DB to be connected to the DB module 13 of the e-commerce server 10 .

In the present invention, the "visit reward point" is added to the reward points corresponding to the personal identification code of the recommendee when the recommended person first registers the personal identification code in the recommender information DB 15 of the e-commerce server 10. ) means an integer value.

In the present invention, the "purchase reward point" refers to a purchase in which the recommender accesses the e-commerce server 10 through a network, and includes payment acceptance information for goods or services in the input module 11 of the e-commerce server 10 After inputting the subscription information, the payment of the purchase of goods or services is completed through the payment module 14, and it means an integer value added to the reward points corresponding to the personal identification code of the recommended person.

In the present invention, "coupon" means a discount rate value of the selling price of the product or service when the recommendee pays for a specific product or service traded in the e-commerce server 10 . The coupon may include an identification code of a recommender, a code of a discount product or a code of a discount service, a residual number of coupons issued by the recommender, and an identification code of the recommender. It may be stored in the recommender information DB 15 of the e-commerce server 10 or may be stored in a separate DB to be connected to the DB module 13 of the e-commerce server 10 .

In the present invention, the server transmission method for the recommendee is the transmitting unit 22 of the recommender's terminal 20 or the sending module 12 of the e-commerce server 10 to the terminal 30 of the recommender corresponding to the identification number of the recommendee. It is not limited as long as it is a method of transmitting data through . Specifically, the server transmission method for the nominee includes a method of calling a mobile phone Short Message Service (SMS) transmission function provided by a server of a cellphone service provider, and a social network service (SNS). ) may be a method of calling the message sending function provided in the server's open API (Open Application Programmer Interface) format.

In the present invention, the recommender's terminal 10 and the recommender's terminal 30 can each perform the steps according to the present invention through a program installed in the terminal, or view a web page provided by the e-commerce server 10 The steps according to the present invention can be performed through a web access program installed in the terminal.

In the present invention, all steps performed in the recommender's terminal 20 or the recommender's terminal 30 are data with the e-commerce server 10 performed in a web browser application executed in each terminal It may be performed through exchange or data exchange between a dedicated application of the e-commerce server 10 and the e-commerce server 10 may be performed.

In the present invention, the web browser application is not limited as long as it is a means for transmitting and receiving data in the form of a mark-up language such as HTML (Hyper Text Markup Language) and processing such data.

In the present invention, the dedicated application of the e-commerce server 10 includes means for transmitting/receiving data in HTML format or data other than HTML and performing a function of processing such data. The dedicated application of the e-commerce server is installed in each terminal in a web page provided by the e-commerce server 10, a web page provided by an Internet portal site, or an application store according to the operating system (OS) of the smartphone. Executable executable code may be provided. Hereinafter, in the dedicated application of the e-commerce server 10, an instance is being executed in the recommender's terminal 20 or the recommender's terminal 30 through the execution code.

According to an exemplary embodiment of the present invention, the recommendation marketing method is

accessing the e-commerce server 10 from the recommender's terminal 20 (S010);

reading a list of transmission methods of the server access code from the e-commerce server 10 to the storage unit 21 of the recommender's terminal 20;

Displaying a list of transmission methods of the server access code to the display unit 24 of the recommender's terminal 20 (S030); and

and receiving (S040) any one of the list of transmission methods of the server access code as the transmission method of the server access code for the recommender to the input unit 23 of the terminal 20 of the recommender. 3 illustrates this in detail.

Hereinafter, the server transmission method for the nominee is a method input through the steps S010 to S040 or a method set in a dedicated application of the e-commerce server 10 .

According to an exemplary embodiment of the present invention, the recommendation marketing method includes the steps of reading a list of personal identification codes in the storage unit 21 of the recommender's terminal 20 (S100); receiving any one of the list of personal identification codes as an identification code of the recommendee through the input unit 23 of the terminal 20 of the recommender (S110); and transmitting the server access code to the terminal 30 of the recommender by the transmitter 22 of the terminal 20 of the recommender using the identification code of the recommendee (S120).

According to an exemplary embodiment of the present invention, the server access code is a callback-URL (Callback-URL). That is, the terminal receiving the server access code can access the e-commerce server 10 through a Uniform Resource Locator (URL) of the e-commerce server 10 included in the server access code.

According to an embodiment of the present invention, the server access code further includes an identification code of the recommender. The recommender's identification code may be an encrypted plain-text of the corresponding code. The encryption is a symmetric key encryption algorithm such as SEED, ARIA-128/192/256, AES-128/192/256, Blowfish, Camelia-128/192/256, MISTY1, KASUMI, RSA, KCDSA (for digital signature), RSAES -A public key encryption algorithm such as OAEP and RSAES-PKCS1, SHA-224/256/384/512, and one-way encryption algorithms such as Whirlpool may be implemented with any one or a combination thereof.

When the server access code is accessed from the recommendee's terminal 31 through the server access code to the e-commerce server 10, the recommender's identification code and the recommender's identification code are stored in the recommender information DB 15 of the server 10. It may be such that a reward point corresponding to the storage by matching the code and the identification code of the recommender is generated and stored, and a visit reward point is added to the reward point.

According to an embodiment of the present invention, the step of reading the list of personal identification codes (S100) is a list of personal identification codes stored in the auxiliary memory unit (25) of the recommender's terminal 20 or social and reading a list of personal identification codes stored in a social network service (SNS) server (S101).

More specifically, the step of reading the list of personal identification codes ( S100 ) is a method of calling the mobile phone short message transmission function provided by the server of a cellphone service provider in the above-described server transmission method for the recommendee. In the case of a method of calling the message transmission function provided in the open API format of the social networking service server, the method may include a step of requesting the execution of the transmission function of the server of the mobile communication company. It may include a step of requesting execution.

The step of reading the list of personal identification codes (S100) is different from the existing marketing method in which an artificial procedure is excessively involved in the process of contacting the e-commerce site side or existing users with potential consumers, the recommender's terminal ( 20) a list of personal identification codes stored in the auxiliary memory unit (25) or a list of personal identification codes stored in a social network service (SNS) server may be selected from the nominee, The target is easy to access, and the nominee selection process is simpler.

The list of personal identification codes stored in the storage unit 21 of the recommender's terminal 20 may be in an electronic business card format, for example, an electronic document file stored in CSV (comma-separated values) format, vCard format. can

The social network service includes means for performing a first function of transmitting a list of personal codes of acquaintances of the recommender through a network; and means for performing a second function capable of transmitting a message from the terminal 20 of the recommender to the terminal 21 of the recommender corresponding to any one of the personal codes of the acquaintances of the recommender.

In the social network service, if the step of agreeing to perform the first function and the second function in the terminal 20 of the recommender is performed once, the first function and the second function can be performed in the terminal 20 of the recommender It supports the open API (Open Application Programmer Interface) format, and for example, the social network service is Kakao Talk of Kakao, Line of NAVER JAPAN, My People of Daum Communications, Twitter of Twitter, Facebook of Facebook, and Facebook of SK Planet. Cyworld, etc.

According to an exemplary embodiment of the present invention, the step (S120) of transmitting the server access code to the terminal 30 of the recommendee,

Reading from the e-commerce server 10 the name of the discount product of the coupon corresponding to the recommender, the discount rate of the discount product of the coupon, and the remaining number of issuance of the coupon into the storage unit 21 of the terminal 20 of the recommender ( S121);

displaying the name of the discount product of the coupon, the discount rate of the discount product of the coupon, and the remaining number of issuance of the coupon on the display unit 24 of the terminal 20 of the recommender (S122); and

The name of the discount product of the coupon, the discount rate of the discount product of the coupon, and the server access code are transmitted to the terminal 30 of the recommender by the transmitter 22 of the recommender's terminal 20 by using the identification code of the recommended person step (S123);

includes 3 illustrates this in detail.

According to an exemplary embodiment of the present invention, the step (S120) of transmitting the server access code to the terminal 30 of the recommendee is performed through data communication between the terminal 20 of the recommender and the e-commerce server 10 .

Looking at this in terms of the e-commerce server, the recommended marketing method is,

Receiving, by the e-commerce server 10, the identification code of the recommendee, the method of transmitting the server access code and the server access code transmission signal from the recommender's terminal 20 (S700);

matching, by the e-commerce server 10, the transmission method of the server access code with the transmission module 12 of the e-commerce server 10 (S710); and

and the step (S720) of the e-commerce server 10 transmitting the server access code to the terminal 30 of the recommendee through the sending module 12 of the e-commerce server 10.

According to an exemplary embodiment of the present invention, in the step (S710) of matching the transmission method of the server access code with the transmission module 12 of the e-commerce server 10, the above-described server transmission method for the recommendee is a mobile communication company (cellphone). In the case of a method of calling a mobile phone short message transmission function provided by a server of a service provider, transmitting a request signal of the transmission function of the server of the mobile communication company to the transmission module 12 of the e-commerce server 10 It includes the steps of setting up.

According to an exemplary embodiment of the present invention, in the step (S710) of matching the transmission method of the server access code with the transmission module 12 of the e-commerce server 10, the above-described server transmission method for the recommendee is a social networking service server In the case of a method of calling the message sending function provided in the open API format of includes steps.

According to an exemplary embodiment of the present invention, the step of transmitting to the terminal 30 of the recommendee (S720) is a step of matching the transmission method of the server access code with the transmission module 12 of the e-commerce server 10 (S710) ) including the step of performing the steps set in the.

According to an exemplary embodiment of the present invention, the step of accessing the e-commerce server 10 from the terminal 20 of the referee (S400);

transmitting the personal identification code of the recommendee from the terminal 20 of the recommendee to the e-commerce server 10 (S410);

transmitting a specific code of the recommender from the terminal 20 of the recommendee to the e-commerce server 10 (S420); and

Matching and storing the identification code of the recommender and the identification code of the recommender in the recommender information DB 15 of the server 10, generating and storing reward points corresponding to the identification code of the recommender, and rewarding the visit reward points to be added to the points,

receiving a matching approval signal of the recommendee with the recommender through the input unit 33 of the terminal 30 of the recommendee (S430); includes

The step (S400) of accessing the recommendee's terminal 20 to the e-commerce server 10 is the e-commerce server 10 through the URL of the e-commerce server 10 provided from the Internet search site in the recommendee's terminal 20 ( 10), or by inputting the URL of the e-commerce server 10 into a web browser program or a program providing a web browsing function in the input unit 23 of the terminal 20 of the recommendee to the e-commerce server 10 ) may be connected to

Due to the above steps (S400 to S430), it is possible to provide a means for matching the recommendee with the recommender without going through the above-described server access code, and receiving a matching approval signal of the recommendee with the recommender (S430) ) is performed, the recommendee may provide a visit reward point to the recommender without going through the above-described server access code.

According to an exemplary embodiment of the present invention, the recommendation marketing method,

receiving the server access code transmitted by the recommender's terminal 20 through the network to the input unit 33 of the recommendee's terminal 30 (S800); and

displaying the server access code on the display unit 34 of the recommendee's terminal 30 (S810); further includes

According to an exemplary embodiment of the present invention, the recommendation marketing method,

receiving a server access code access signal to the input unit 33 of the recommendee's terminal 30 (S820); and

The method further includes a step (S830) of accessing the e-commerce server 10 through the server access code to the transmitting unit 32 of the recommendee's terminal 30.

According to an exemplary embodiment of the present invention, the step (S820) of receiving the server access code access signal is a step of executing a hyperlink (hyperlink) of the server included in the server access code by clicking or touching. 4 illustrates this in detail.

According to an exemplary embodiment of the present invention, the step of displaying the server access code (S810) displays the name of the discount product of the coupon corresponding to the recommender and the discount rate of the discount product of the coupon on the display unit of the terminal 3 of the recommender and a step (S811). By displaying a discount coupon for a product or service sold by the e-commerce server 10 together with a server access code on the terminal of the recommendee, the probability that the recommendee matches the recommender is increased. 5 illustrates this in detail.

According to an exemplary embodiment of the present invention, the recommendation marketing method,

accessing the authentication page of the e-commerce server from the recommendee's terminal 30 (S821);

receiving a server access code input to the input unit 33 of the recommendee's terminal 30 (S822); and

transmitting the server access code to the e-commerce server (S823);

further includes By including these steps, the present invention provides an alternative that allows nominees who are reluctant to directly access the server access code for security reasons such as smishing (SMS phising, smishing) to access in a secure way in terms of security. Increases the matching probability of and recommendee. 6 illustrates this in detail.

According to an exemplary embodiment of the present invention, the recommendation marketing method,

accessing the coupon use page of the e-commerce server from the terminal 30 of the referee (S824);

receiving a server access code from the input unit 33 of the recommendee's terminal 30 (S825); and

transmitting the server access code to the e-commerce server 10 (S826);

further includes By including these steps, the present invention increases the matching probability between the recommender of the recommender and the recommender by enticing them with discount coupons for goods or services sold by the e-commerce server 10 . 7 illustrates this in detail.

According to an exemplary embodiment of the present invention, the recommendation marketing method is

displaying on the display unit 34 of the terminal 30 of the recommendee whether or not to approve the matching of the recommendee with the recommender (S840); and

The method may further include a step (S850) of receiving a matching approval signal of the recommendee with the recommender through the input unit 33 of the terminal 30 of the recommendee.

The step (S850) of receiving the matching approval signal of the recommendee with the recommender may be a step of executing the consent button displayed on the display unit 34 of the terminal 30 of the recommendee by clicking, touching, or the like.

In addition, the step (S850) of receiving the matching approval signal of the recommendee with the recommender may further include a step (S851) of agreeing to the person's personal information provision agreement and/or the membership agreement of the e-commerce server 10 (S851). can

The consent to provide personal information is to provide the personal identification code of the recommendee to the e-commerce server 10 and to provide the recommendee's consent for the e-commerce server 10 to use it in the recommender information DB 15 or separately from the server 10 to store it in the database.

8 illustrates this in detail.

According to an exemplary embodiment of the present invention, the step (S430) of receiving the matching approval signal of the recommendee with the recommender includes the aforementioned consent of the recommendee to provide personal information and/or consent to the membership agreement of the e-commerce server 10 It may further include a step (S851) of.

The step (S851) of agreeing to the nominee's personal information provision agreement and/or the membership agreement of the e-commerce server 10 may further include a step (S852) of receiving an additional personal identification code from the input unit of the recommendee's terminal. can

The additional personal identification code may be a name, an e-mail address, and a personal password for accessing the e-commerce server 10 of the nominee. 9 illustrates this in detail.

In addition, the step (S430) of receiving a matching approval signal of the recommendee with the recommender

receiving a value for selecting one of the recommender's search methods from the input unit 23 of the terminal 20 of the recommender (S431);

receiving a keyword searched by the recommender from the input unit 23 of the terminal 20 of the recommender (S432);

displaying an information value corresponding to the recommender corresponding to the keyword in the DB module 13 of the e-commerce server 10 on the display unit 24 of the terminal 20 of the recommendee (S433); and

The method may further include receiving a signal for selecting one of information values corresponding to the recommender corresponding to the keyword from the input unit 23 of the terminal 20 of the recommendee (S434).

Through the above steps ( S431 to S434 ), the recommender may search for and select a recommender who will provide reward points. 10 illustrates this in detail.

According to an exemplary embodiment of the present invention, in the recommendation marketing method, after the terminal 20 of the recommendee accesses the server 10 through the server access code, the recommendee's terminal 30 in the e-commerce server 10 ), when purchase subscription information including payment acceptance information is input, purchase reward points are added to the reward points corresponding to the identification code of the recommender.

According to an exemplary embodiment of the present invention, in the marketing method, when a reward point corresponding to the identification code of the recommendee is generated and stored in the server 10, a portion of the reward points corresponding to the generated and stored identification code of the recommendee It is added to the reward points corresponding to the recommender's identification code.

accessing the e-commerce server 10 from the recommender's terminal 20 (S200);

Reading the list of products for which the purchase of the recommendee has been completed in the storage unit 21 of the terminal 20 of the recommender (S210); and

Displaying a list of products for which the recommender's purchase has been completed on the display unit 22 of the recommender's terminal (S220); further includes

The step (S220) of displaying the list of products for which the purchase of the recommendee has been completed on the display unit 22 of the terminal of the recommender (S220) may be carried out at any point in time when the recommender uses the terminal. By exposing it, it is possible to stimulate the purchase intention of the recommender who will form a social relationship with the recommender, thereby promoting the marketing effect on the recommender according to the purchase activity of the recommender.

According to an exemplary embodiment of the present invention, the step of connecting to the e-commerce server 10 from the recommender's terminal 20 (S300);

Reading a list of personal identification codes excluding the identification code of the recommender from the recommender information DB 15 of the server into the storage unit 21 of the recommender's terminal 20 (S310); and

Step (S320) of receiving any one of the list of personal identification codes as an identification code of the recommender through the input unit 23 of the recommender's terminal 20; and

When the recommender's terminal 30 accesses the server 10 through the server access code, a portion of the reward points corresponding to the recommender's identification number stored in the recommender information DB 15 of the e-commerce server is deducted,

matching and storing the identification code of the recommender and the identification code of the recommendee in the recommender information DB 15 of the server, and adding the visit reward points to the reward points corresponding to the identification code of the recommendee;

transmitting a server access code to the terminal 30 of the recommender by the transmitter 22 of the terminal 20 of the recommender using the identification code of the recommendee (S330); includes

In the step of transmitting the server access code (S330), when the recommender accesses the server 10 through the server access code, the recommender (hereinafter, referred to as the first recommender) and another recommender (hereinafter referred to as the second recommender). ) to be the first recommender's nominee, deducting a portion of their reward points to the first recommender, and securing a recommendee who will provide purchase reward points according to future purchase activities, and to the second recommender, the first recommender If you become a recommender of , you can acquire the provided visit reward points, and as shown in FIG. 16 , when the number of nominees decreases according to the increase in the number of recommenders, the second recommender can be used as the target of the recommender, so that the recommender-nominee It can promote relationship building.

According to an exemplary embodiment of the present invention, in the marketing method, a point value from which a part of the reward points corresponding to the identification number of the recommender stored in the recommender information DB of the server is deducted is added to the reward point corresponding to the identification code of the recommender. It is greater than the value of the added visit reward point.

If the point value from which a portion of the reward points corresponding to the identification number of the recommender stored in the recommender information DB of the server is deducted is greater than the value of the visit reward points added to the reward points corresponding to the identification code of the recommender, the reward stored in the server You can reduce the total of points. That is, in the recommendation marketing method of the present invention, a part of the purchase reward points due to the purchase activity of the recommender provided to the first recommender can be destroyed in the process of matching the second recommender with the recommender of the first recommender, so e-commerce It is possible to reduce the marketing cost of the server 10 .

Claims (21)

Reading a list of personal identification codes to the storage of the recommender's terminal;
receiving any one of the list of personal identification codes as an identification code of a recommendee through an input unit of a terminal of a recommender; and
When the recommender's terminal accesses the e-commerce server through the server access code, the recommender's identification code and the recommendee's identification code are matched and stored in the recommender information DB of the server, and reward points corresponding to the recommender's identification code are stored to create and store, and to add visit reward points to reward points;
transmitting the server access code to the terminal of the recommendee by using the identification code of the recommendee by the transmitter of the recommender's terminal so that the recommender is displayed as the sender who transmitted the server access code on the display unit of the recommendee's terminal;
Referral marketing methods that include. According to claim 1,
The step of reading the list of personal identification codes is a recommendation marketing method that includes reading a list of personal identification codes stored in an auxiliary storage unit of the recommender's terminal or a list of personal identification codes stored in a social network service server . According to claim 1,
In the recommended marketing method, after the terminal of the recommendee accesses the server through the server access code, when purchase subscription information including payment acceptance information is input from the terminal of the recommendee to the e-commerce server, the recommender's identification code is A recommendation marketing method, characterized in that the purchase reward points are added to the corresponding reward points. According to claim 1,
The step of transmitting the server access code to the terminal of the recommendee,
reading from the e-commerce server the name of the discount product of the coupon corresponding to the recommender, the discount rate of the discount product of the coupon, and the remaining number of issuance of the coupon into a storage unit of the recommender's terminal;
displaying the name of the discount product of the coupon, the discount rate of the discount product of the coupon, and the remaining number of issuance of the coupon on a display unit of a recommender's terminal; and
transmitting the name of the discount product of the coupon, the discount rate of the discount product of the coupon, and the server access code to the terminal of the recommender by using the identification code of the recommender by the transmitting unit of the recommender's terminal;
Referral marketing methods that include. According to claim 1,
The recommendation marketing method includes the steps of: receiving a server access code transmitted by the recommender's terminal through a network to an input unit of the recommender's terminal; and
displaying the server access code on the display unit of the recommendee's terminal; Referral marketing method comprising further.
6. The method of claim 5,
The step of displaying the server access code includes displaying the name of the discount product of the coupon corresponding to the recommender and the discount rate of the discount product of the coupon on a display unit of the recommender's terminal. 6. The method of claim 5,
The recommendation marketing method includes: receiving a server access code access signal through an input unit of a terminal of a recommendee; and
Recommendation marketing method further comprising the step of accessing the e-commerce server through the server access code to the sender of the terminal of the recommendee. 6. The method of claim 5,
The recommendation marketing method may include: accessing an authentication page of an e-commerce server from a terminal of a recommendee;
receiving a server access code through an input unit of a terminal of a referee; and
transmitting the server access code to an e-commerce server;
Referral marketing method comprising further. 6. The method of claim 5,
The recommendation marketing method may include: accessing a coupon use page of an e-commerce server from a terminal of a recommendee;
receiving a server access code through an input unit of a terminal of a referee; and
transmitting the server access code to an e-commerce server;
Referral marketing method comprising further. accessing the e-commerce server from the recommendee's terminal;
transmitting the personal identification code of the recommendee from the terminal of the recommendee to the e-commerce server;
transmitting a specific code of the recommender from the terminal of the recommendee to the e-commerce server; and
To match and store the identification code of the recommender and the identification code of the recommender in the recommender information DB of the server, generate and store reward points corresponding to the identification code of the recommender, and add the visit reward points to the reward points;
receiving a matching approval signal of the recommendee with the recommender through the input unit of the terminal of the recommendee;
Referral marketing methods that include. 11. The method of claim 3 or 10,
In the marketing method, when a visit reward point and a purchase reward point corresponding to the identification code of the recommender are generated and stored in the server, the visit reward point and purchase reward point corresponding to the generated and stored identification code of the recommendee are assigned to the recommender's identification code Recommendation marketing method, characterized in that added to the visit reward points and purchase reward points corresponding to the. 11. The method of claim 3 or 10,
accessing an e-commerce server from the recommender's terminal;
Reading a list of products for which the recommender's purchase has been completed in the memory of the recommender's terminal; and
displaying a list of products purchased by the recommender on the display unit of the recommender's terminal;
Referral marketing method comprising further. 4. The method of claim 3,
displaying, on a display unit of a terminal of the recommendee, whether or not the match between the recommendee and the recommender is accepted; and
receiving a matching approval signal of the recommendee with the recommender through the input unit of the terminal of the recommendee;
Referral marketing method comprising further. 14. The method of claim 13,
The step of receiving the matching approval signal of the recommender with the recommender further comprises the step of agreeing to the person's personal information provision agreement and/or the membership agreement of the e-commerce server. 11. The method of claim 10,
The step of receiving the matching approval signal of the recommender with the recommender further comprises the step of agreeing to the person's personal information provision agreement and/or the membership agreement of the e-commerce server. 16. The method of claim 15,
The step of agreeing to the nominee's personal information provision agreement and/or the membership agreement of the e-commerce server further includes receiving an additional personal identification code from an input unit of the target person's terminal. 16. The method of claim 15,
The step of receiving the matching approval signal of the recommendee with the recommender is
receiving a value for selecting one of the recommender search methods from a terminal input unit of the recommender;
receiving a keyword searched by the recommender from an input unit of a terminal of the recommender;
displaying an information value corresponding to a recommender corresponding to the keyword in a DB module of the e-commerce server on a display unit of the recommendee; and
receiving a signal for selecting one of information values corresponding to the recommender corresponding to the keyword from an input unit of a terminal of the recommendee;
Referral marketing method comprising further. 4. The method of claim 3,
accessing an e-commerce server from the recommender's terminal;
reading a list of personal identification codes excluding the identification code of the recommender from the recommender information DB of the server into a storage unit of the recommender's terminal;
receiving any one of the list of personal identification codes as an identification code of a recommendee through an input unit of a terminal of a recommender; and
When the recommendee's terminal accesses the server through the server access code,
A part of the reward points corresponding to the identification number of the recommender stored in the recommender information DB of the e-commerce server is subtracted,
Matching and storing the identification code of the recommender and the identification code of the recommendee in the recommender information DB of the server,
to add the visit reward points to the reward points corresponding to the identification code of the recommendee;
transmitting a server access code to the terminal of the recommender by using the identification code of the recommender by the transmitter of the terminal of the recommender;
Referral marketing methods that include. 19. The method of claim 18,
A point value from which a part of the reward points corresponding to the identification number of the recommender stored in the recommender information DB of the server is deducted is greater than the value of the visit reward points added to the reward points corresponding to the identification code of the recommender. Marketing method. 12. The method of claim 11,
accessing an e-commerce server from the recommender's terminal;
reading a list of personal identification codes excluding the identification code of the recommender from the recommender information DB of the server into a storage unit of the recommender's terminal;
receiving any one of the list of personal identification codes as an identification code of a recommendee through an input unit of a terminal of a recommender; and
When the recommendee's terminal accesses the server through the server access code,
A part of the reward points corresponding to the identification number of the recommender stored in the recommender information DB of the e-commerce server is subtracted,
Matching and storing the identification code of the recommender and the identification code of the recommendee in the recommender information DB of the server,
to add the visit reward points to the reward points corresponding to the identification code of the recommendee;
transmitting a server access code to the terminal of the recommender by using the identification code of the recommender by the transmitter of the terminal of the recommender;
Referral marketing methods that include. 21. The method of claim 20,
A point value from which a part of the reward points corresponding to the identification number of the recommender stored in the recommender information DB of the server is deducted is greater than the value of the visit reward points added to the reward points corresponding to the identification code of the recommender. Marketing method.

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