KR102257832B1 - Location-based service method for marketing and system therefor - Google Patents

Abstract

It provides a location-based service method and system for marketing. A location-based service method according to an embodiment of the present invention includes the steps of: providing event information capable of receiving a discount rate at an affiliate store in a preset promotion area; And changing a discount rate for the provided event information according to time, wherein the providing step provides the event information to a user device located in the promotion area, and the changing step includes a discount rate for the event information May be decreased by a preset first discount rate at a predetermined time interval.

Description

Location-based service method for marketing and system therefor}

The present invention relates to a location-based marketing service technology, and more particularly, a location-based service method and system for providing promotion event information for affiliate stores located in a promotion area and changing a discount rate for promotion event information over time. It is about.

Recently, as smart phones with excellent performance have appeared, various applications used in smart phones are being developed, and these applications provide user convenience. In addition, operators are systematizing these applications to suit their business purposes.

On the other hand, location-based services provide a variety of information on the area where the mobile terminal is located, and most of them provide simple geographic information, major store information based on geographic information, and traffic information. It is being used as a means.

As described above, a service based on the location of a mobile terminal has appeared, and this service can provide useful information such as discount information to potential buyers and increase sales to sellers.

In providing a promotion based on a location, the present invention provides a method of changing and applying a discount rate for event information of a corresponding promotion according to various parameters.

Embodiments of the present invention provide a location-based service method and system for providing promotion event information for affiliate stores located in a promotion area and changing a discount rate for promotion event information over time.

A location-based service method according to an embodiment of the present invention includes the steps of: providing event information capable of receiving a discount rate at an affiliate store in a preset promotion area; And changing a discount rate for the provided event information over time.

In the providing step, the event information is provided to a user device located in the promotion area, and in the changing step, a discount rate for the event information may be decreased by a preset first discount rate at a predetermined time interval.

In the changing step, a discount rate for the event information may be decreased by the first discount rate at a predetermined time interval based on a time when the event information is checked by the user device.

In the changing step, a discount rate for the event information may be reduced by a preset second discount rate at a predetermined time interval based on a time when the event information is provided.

In the changing step, a change of a discount rate according to time may be applied differently based on the promotion area and the provision time of the event information.

In the changing step, a change in a discount rate over time may be applied differently based on at least one of a service subscriber's performance and grade.

A location-based service system according to an embodiment of the present invention includes: a providing unit that provides event information for receiving discount rates from affiliate stores in a preset promotion area; And a control unit for changing a discount rate for the provided event information according to time.

The providing unit may provide the event information to a user device located in the promotion area, and the control unit may decrease a discount rate for the event information by a preset first discount rate at predetermined time intervals.

The control unit may decrease a discount rate for the event information by the first discount rate at a predetermined time interval based on a time when the event information is checked by the user device.

The control unit may decrease a discount rate for the event information by a preset second discount rate at a predetermined time interval based on a time when the event information is provided.

The control unit may differently apply a change in discount rate according to time based on the promotion area and the provision time of the event information.

The control unit may differently apply a change in discount rate over time based on at least one of a service subscriber's performance and grade.

According to embodiments of the present invention, promotion event information for affiliate stores located in a promotion area may be provided, and a discount rate for promotion event information may be changed according to time.

According to embodiments of the present invention, by reducing the discount rate by a predetermined time unit based on the time when the promotion event information is checked, it is possible to promote the purchase of a promotion event, and through this, it is possible to provide a promotion service based on a location. have.

According to embodiments of the present invention, by conducting a discount at a Money Tree offline payment store (merchant store) at a specific time within a certain promotion area, it is possible to increase the awareness of the Money Tree brand, and use purchase information about a promotion event. By analyzing the money tree usage rate for each member store through big data analysis, it is also possible to provide intensive promotions according to specific promotion regions.

1 shows a conceptual configuration of a system for explaining the present invention.
2 is a flowchart illustrating an operation of a location-based service method according to an embodiment of the present invention.
3 shows an exemplary diagram for explaining a method according to the present invention.
4 shows the configuration of a location-based service system according to an embodiment of the present invention.

Advantages and features of the present invention, and a method of achieving them will become apparent with reference to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in a variety of different forms, only the present embodiments make the disclosure of the present invention complete, and common knowledge in the technical field to which the present invention pertains. It is provided to completely inform the scope of the invention to those who have, and the invention is only defined by the scope of the claims.

The terms used in the present specification are for describing exemplary embodiments, and are not intended to limit the present invention. In this specification, the singular form also includes the plural form unless specifically stated in the phrase. As used herein, "comprises" and/or "comprising" refers to the recited component, step, operation, and/or element. It does not exclude presence or addition.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used with meanings that can be commonly understood by those of ordinary skill in the art to which the present invention belongs. In addition, terms defined in advance that are generally used are not interpreted ideally or excessively unless explicitly defined specifically.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the accompanying drawings. The same reference numerals are used for the same elements in the drawings, and duplicate descriptions for the same elements are omitted.

Embodiments of the present invention can promote the purchase of promotional events by providing promotion event information for affiliate stores located in the promotion area and changing the discount rate for the promotional event information over time, through which Its gist is to provide promotional services.

In this case, the present invention provides a location-based promotion service at a specific time within a specific promotion area, so that a member within a corresponding area, for example, a Money Tree offline payment store, can sell a product at a discount rate that is changed according to the time.

Further, the present invention can provide a push message for accessing promotion event information, for example, a promotion event page, to a user device of a member who has subscribed to the service of the present invention. It is also possible to provide promotional messages related to the invention. Of course, a user device of a non-member may access the promotion event page through a promotional message, and in the case of a non-member, the discount rate may be different from the discount rate of the member.

In this case, in the present invention, the time point at which the discount rate is changed may be based on the time point at which the promotion event information is provided, or the time point at which the user clicks (or confirms) the corresponding promotion event information. In addition, such a promotion event may be automatically terminated after a predetermined time, and the end time may be determined by a service provider providing the service of the present invention.

1 shows a conceptual configuration of a system for explaining the present invention.

The affiliated store 300 includes an offline payment store where members or non-members using the service of the present invention can purchase products related to promotion event information by applying a discount rate that changes over time.

Here, the affiliate store 300 may include a Money Tree offline payment store, and may be determined through a prior agreement with a business provider providing the service of the present invention, and from the affiliate store or the affiliate store company managing the affiliate store to the service providing server. Information about promotional events can be provided. Of course, the affiliated store may provide such promotional event information to a service providing server in advance, and provide a service for the promotional event information in accordance with a predetermined promotion area and a specific time.

A network is a communication network that connects a service providing server, a user device, and an affiliated store, and not only a communication method that utilizes a communication network (for example, a mobile communication network, wired Internet, wireless Internet, broadcasting network), but also short-range wireless communication between devices. It can also be included. For example, the Internet is a personal area network (PAN), local area network (LAN), campus area network (CAN), metropolitan area network (MAN), wide area network (WAN), broadband network (BBN), and the Internet. It may include any one or more of the networks. In addition, the network may include any one or more of a network topology including a bus network, a star network, a ring network, a mesh network, a star-bus network, a tree, or a hierarchical network, but is not limited thereto. .

The service providing server 100 is a user device of a service subscriber (member) of the present invention located in a specific promotion area, and provides promotion event information in the form of a push message at an affiliate store located in a specific promotion area, and a discount rate for the promotion event information Change and apply over time.

In this case, the service providing server 100 may differently apply a change in discount rate over time based on at least one of a promotion area, affiliate store information related to promotion event information, and member performance and grade.

As an example, when the first promotion area is a promotion area to which the maximum discount rate is applied, the service providing server 100 may decrease the variable discount rate by 1% from the standard discount rate by 1%, and the second promotional area has a minimum discount rate. In the case of an applied promotion area, the variable discount rate over a certain period of time may be reduced by 5% from the standard discount rate. As another example, when the member's performance and grade is VIP, the service providing server may decrease the fluctuation discount rate by 1% from the standard discount rate by 1%, and if the member's performance and grade is a regular grade, It is also possible to reduce the variable discount rate by 3%. Of course, the service providing server may adjust the variable discount rate over time by applying a combination of the promotion area, affiliate store information related to the promotion event information, and the member's performance and grade.

The service providing server 100 includes user information (telephone number, rating, etc.) of members, information on a promotion area, information on affiliated stores within the promotion area, purchase information (purchase performance) for each promotion event of members, and each promotion area or affiliated store. It may include a database that stores star money tree usage rates and the like.

Furthermore, the service providing server 100 provides analysis data related to the service of the present invention for each promotion area or for each affiliate store through big data analysis based on the promotion area or affiliate store's money tree usage rate or promotion event purchase history. You can also provide.

Furthermore, the service providing server 100 may provide information on promotions frequently used by members to affiliates based on each member's money tree usage history, and promotion area information on areas where members frequently use money tree. And the like may be provided, and such service provision information may be determined by a service provider providing the service of the present invention. Of course, it is obvious to those skilled in the art in the industry related to the present invention that the service providing server can provide various information related to the service of the present invention.

The service providing server 100 provides promotion event information and provides the promotion event only for a predetermined time, and when the corresponding time elapses, the promotion event may be automatically terminated.

The user device 200 is a device that receives promotion event information from the service providing server 100, and includes a laptop, a portable terminal, a smart phone, etc. that can be connected to the service providing server via a network through a network. All user equipment capable of performing the technology of the present invention may be included.

Here, the user device 200 selects promotion event information provided from the service providing server through a user input, and provides that the promotion event information has been selected to the service providing server, through which promotion event information for the user The discount rate can be changed over time. Of course, the service providing server may change the discount rate over time based on the time when the promotion event is provided.

When the user device 200 purchases a product related to the promotion event at an affiliated store in the promotion area, the user device 200 may purchase the product by applying a discount rate changed over time. That is, a user can purchase a promotional product at a discount rate reduced by a certain discount rate over time based on the time when the promotion event information is received or the time when the promotion event information is clicked. It can be provided to the affiliated store from the providing server.

The user device may receive promotion event information, affiliate store information, and the like for other promotion areas from the service providing server.

The technology according to the present invention will be described in detail with reference to FIGS. 2 to 4 as follows.

2 is a flowchart illustrating an operation of a location-based service method according to an embodiment of the present invention.

2, the location-based service method according to an embodiment of the present invention provides promotion event information and affiliate store information as a push message from a service providing server to a user device in a promotion area based on a location-based service (S210).

Here, in step S210, by providing a push message including promotion event information to a user device located in a specific promotion area at a preset time for the promotion service, a discount rate for the promotion event information may also be provided.

When the promotion event information is provided in step S210, the discount rate of the promotion event information is changed according to the elapsed time (S220).

Here, in step S220, a preset discount rate, eg, 1%, may be decreased from the reference discount rate in units of a predetermined time, eg, 10 seconds, based on a time point at which the service providing server provides the promotion event information.

Further, in step S220, the discount rate according to the promotion event information may be reduced by a certain discount rate in a certain time unit based on the time when the promotional event information is selected through user input, and the information on the changed discount rate is installed in the user device. It may be stored in an application related to the present invention, or by providing the information to the service providing server, the service providing server may calculate the discount rate of the corresponding user with respect to the promotion event information.

That is, in the service method according to an embodiment of the present invention, an application installed on a user device or a service providing server may calculate a changed discount rate for the corresponding promotion event information, and the calculated discount rate can be used by the user to select a product for the promotion event information. It can be applied at the affiliated store when purchasing.

Furthermore, the discount rate changed in step S220 is appropriate for the discount rate changed for the promotion event information based on at least one of the promotion area, the affiliate store information within the promotion area, the rating and performance of each member, and the discount rate that changes over time. It can be changed according to the situation.

In step S220, the discount rate is changed over time, and when the user purchases the product based on the promotion event information at the affiliated store, the changed discount rate is applied at the time of purchase, so that the product to which the changed discount rate is applied may be purchased (S230).

Here, in step S230, the applied discount rate may be changed again by additionally reflecting the discount rate changed in step S220 and the user's performance and grade, and the product may be purchased by applying the changed discount rate.

That is, in the method according to the embodiment of the present invention, a discount rate that changes over time can be applied differently by reflecting various parameters related to the present invention, and in the present invention, a parameter that can be reflected in the discount rate that changes over time is a promotion area. , Affiliated store grades and performances within the promotion area, member performances and grades, discount rates that change at a certain time unit, etc. may be included. Of course, these parameters may be determined by the service provider of the present invention.

3 shows an exemplary diagram for explaining the method according to the present invention. As shown in FIG. 3, the method according to the embodiment of the present invention provides a corresponding promotion service from the money tree 100, which is a service providing server. Promotion event information and affiliate store information in the promotion area are provided as push messages to the member's user device (Money Tree member) located in the promotion area (promotion radius) 310 to be provided.

At this time, the money tree 100 provides a promotional material in the form of a message to a non-member user device (non-money tree member) located in the promotion area (promotion radius) 310.

Money Tree members visit merchants, e.g. GS25 City, Ministop to purchase products for promotion event information, and when they purchase the product, they apply the variable discount rate calculated at the time of purchase of the product. Accordingly, the product can be purchased at the changed discount rate. Of course, information on Money Tree information, product purchase information, and performance used by Money Tree members can be provided to the service providing server, and various information related to the product purchase, such as purchase time and event information, are provided. As a standard, information on the time difference between product purchase points can also be provided.

Non-Money Tree members can check the information on the affiliate store within the promotion area and the discount rate applied to the non-member through a message containing the service promotion material related to the present invention. The product can be purchased at a discount rate applied to non-members. Of course, in the case of a non-member, the applied discount rate may be less than that of the member, and the discount rate that decreases over time may also be larger than that of the member.

As described above, the method according to an embodiment of the present invention may provide promotion event information for affiliate stores located in a promotion area, and change a discount rate for promotion event information over time.

In addition, the method according to an embodiment of the present invention can promote the purchase of a promotion event by reducing the discount rate by a predetermined time unit based on the time when the promotion event information is checked, and thereby provide a promotion service based on location. can do.

In addition, the method according to an embodiment of the present invention can increase the awareness of the Money Tree brand by proceeding with a discount at the Money Tree offline payment store (merchant store) at a specific time within a certain promotion area, and purchase information for promotional events, etc. It is also possible to provide intensive promotions according to specific promotion regions by analyzing the money tree usage rate for each affiliated store through big data analysis using.

FIG. 4 shows the configuration of a location-based service system according to an embodiment of the present invention, and shows a configuration of a system performing the method of FIGS. 1 to 3, and a configuration of a service providing server.

Referring to FIG. 4, a location-based service system 400 according to an embodiment of the present invention includes a providing unit 410, a control unit 420, and a database (DB) 430.

The database (DB) 430 is a means for storing various data related to the present invention, and includes member information, promotion area information, affiliate store information in the promotion area, member performance-related information including each member's performance and rating, etc. Includes.

Here, the database 430 may include various parameter information related to the present invention and discount rate information applied according to each parameter, as well as a money tree usage history for each member, each affiliate store, and each promotion area. It may include a variety of information that can be provided through big data analysis.

The providing unit 410 provides promotional event information that can receive discount rates from affiliated stores in a preset promotion area.

In this case, the providing unit 410 may provide promotion event information to a user device located in a promotion area.

Furthermore, the providing unit 410 may provide various information such as money tree usage history for each member, promotion event information for each promotion region, money tree usage rate for each member store, etc. to the affiliated store or the user through big data analysis.

The control unit 420 changes and applies the discount rate for the promotion event information according to time.

At this time, the control unit 420 may decrease the discount rate for the promotion event information by a preset first discount rate at regular time intervals, and the time when the first discount rate decreases is a time when promotion event information is provided or a promotion event. It may be a time point when information is selected by user input.

In this case, the controller 420 may decrease a discount rate for the event information by a preset second discount rate at a predetermined time interval based on a time when the promotion event information is provided. Here, the first discount rate and the second discount rate may be the same or different discount rates.

Further, the control unit 420 may differently apply the change of the discount rate over time based on the promotion area and the provision time of the promotion event information, and the discount rate over time may be applied based on at least one of the performance and grade of the service subscriber. Changes may be applied differently.

The system of the present invention may provide a marketing method using location-based services, and discounts can be performed at the Money Tree offline payment store at a specific region and at a specific time every day, and a schedule based on the time of confirmation of promotion event information. It is possible to provide a method of decreasing a certain discount rate at intervals of time.

Although the description of the system of FIG. 4 is omitted, it is obvious to those skilled in the art that the system according to the present invention may include all the contents described in FIGS. 1 to 3.

The system or device described above may be implemented as a hardware component, a software component, and/or a combination of a hardware component and a software component. For example, the systems, devices, and components described in the embodiments are, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA). ), a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications executed on the operating system. Further, the processing device may access, store, manipulate, process, and generate data in response to the execution of software. For the convenience of understanding, although it is sometimes described that one processing device is used, one of ordinary skill in the art, the processing device is a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that it may include. For example, the processing device may include a plurality of processors or one processor and one controller. In addition, other processing configurations are possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of these, configuring the processing unit to operate as desired or processed independently or collectively. You can command the device. Software and/or data may be interpreted by a processing device or, to provide instructions or data to a processing device, of any type of machine, component, physical device, virtual equipment, computer storage medium or device. , Or may be permanently or temporarily embodyed in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

The method according to the embodiments may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -A hardware device specially configured to store and execute program instructions such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those produced by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operation of the embodiment, and vice versa.

As described above, although the embodiments have been described by the limited embodiments and drawings, various modifications and variations are possible from the above description to those of ordinary skill in the art. For example, the described techniques are performed in a different order from the described method, and/or components such as systems, structures, devices, circuits, etc. described are combined or combined in a form different from the described method, or other components Alternatively, even if substituted or substituted by an equivalent, an appropriate result can be achieved.

Therefore, other implementations, other embodiments, and those equivalent to the claims also fall within the scope of the claims to be described later.

Claims (12)

Providing event information for applying a discount rate to a member store in a promotion area set in advance by a provider; And
Changing the discount rate for the provided event information by the control unit over time
Including,
The providing step is
Providing the event information to a user device located in the promotion area according to a specific time set for the promotion area,
The changing step
The discount rate for the event information is decreased by a preset first discount rate at regular time intervals,
The changing step
The user device decreases a discount rate for the event information by the first discount rate at a predetermined time interval based on a time when the event information is checked,
The changing step
By reflecting the second variable discount rate set differently according to the performance and grade of the service subscriber to the first variable discount rate set differently according to the promotion area, the first discount rate according to each promotion area and service subscriber is calculated, and the corresponding promotion Decreases by the first discount rate calculated for the region and the service subscriber,
The providing step is
Provides information about promotions and promotion regions used by each service subscriber to affiliates based on the usage details for each of the service subscribers,
The providing step is
Providing service promotional materials in the form of messages to non-members' user devices located in the promotion area
The above service promotional material
It includes information on affiliated store information in the promotion area and non-member discount rate applied to the non-members,
The changing step
A location-based service method in which a second discount rate that is changed over time for the non-members is set and applied larger than the first discount rate.
delete delete delete delete delete A providing unit that provides event information for receiving discount rates at affiliated stores in a preset promotion area; And
A control unit that changes the discount rate for the provided event information over time
Including,
The providing unit
Providing the event information to a user device located in the promotion area according to a specific time set for the promotion area,
The control unit
The discount rate for the event information is decreased by a preset first discount rate at regular time intervals,
The control unit
The user device decreases a discount rate for the event information by the first discount rate at a predetermined time interval based on a time when the event information is checked,
The control unit
By reflecting the second variable discount rate set differently according to the performance and grade of the service subscriber to the first variable discount rate set differently according to the promotion area, the first discount rate according to each promotion area and service subscriber is calculated, and the corresponding promotion Decreases by the first discount rate calculated for the region and the service subscriber,
The providing unit
Provides information about promotions and promotion regions used by each service subscriber to affiliates based on the usage details for each of the service subscribers,
The providing unit
Providing service promotional materials in the form of messages to non-members' user devices located in the promotion area
The above service promotional material
It includes information on affiliated store information in the promotion area and non-member discount rate applied to the non-members,
The control unit
A location-based service system in which a second discount rate that is changed over time for the non-members is set and applied larger than the first discount rate. delete delete delete delete delete

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