KR102185679B1 - Ad networks linked cross marketing service system and method - Google Patents

Abstract

An ad network-linked cross-marketing service system according to an embodiment of the present invention includes: a plurality of advertisement providing terminals for providing a first content advertisement; An ad network including a plurality of advertisement media providing a second content advertisement; And matching and storing points corresponding to each of the first content advertisement and the second content advertisement, and when receiving an advertisement transmission request from a user terminal, the first content advertisement or the second content advertisement is displayed based on the point. And an advertisement server that is provided to the user terminal and increases or decreases the point when an event occurs by manipulation of the user terminal in relation to the content corresponding to the first content advertisement or the second content advertisement.

Description

AD NETWORKS LINKED CROSS MARKETING SERVICE SYSTEM AND METHOD}

Embodiments of the present invention relate to a system and method for providing a cross marketing service in connection with an ad network.

As the number and types of contents serviced online are rapidly increasing, competition for securing users among contents is intensifying. Accordingly, in recent years, the importance of promoting online content has emerged in order to differentiate it from other contents and to secure substantial users.

Among various contents, especially game contents, since competition among game users plays an important role in inspiring interest in the game, it is very important to secure game players who actually play the game, not simple users. However, most small and medium-sized content providers without large publishers have limitations in that they do not have enough means or costs to advertise their content. To overcome this, cross marketing services have emerged.

The cross marketing service is an advertisement service that provides advertisements for other contents within a specific content, and has the advantage of easy inflow of actual content users and low cost burden. However, the existing cross-marketing system has a problem that the frequency of advertisement exposure is different depending on the users of each content. For example, the frequency of advertisement exposure in content having 100 users and the frequency of advertisement exposure in content having 1000 users are inevitably different from each other.

Due to the above-described imbalance in advertising effect, in the past, when the number of visitors differs from each other, one side becomes more advantageous, so that mutual advertising itself is not established or mutual advertising is often provided between contents developed by the same company. If mutual advertisements for contents of different companies are provided, mutual advertisements are carried out in the form of paying as much as the difference occurs in consideration of the number of users or advertisement exposure time. In particular, a one-to-one mutual advertisement between two commonly used contents is difficult to resolve the above-described disparity in advertisement effect, which is an obstacle to activation of mutual advertisement. Accordingly, in the case of providing mutual advertisements for contents of different companies, the cost is paid in consideration of the difference in the number of users.

In other words, it is difficult for most small and medium-sized developers without large publishers to find a cross-marketing platform other than one-to-one cross-marketing between developers. Because it is decided, it is not easy to achieve, and there is a problem that most of them incur cost.

Related prior art documents include Republic of Korea Patent Publication No. 10-1301129 (name of the invention: a real-time event advertisement method and system thereof using a mobile device, registration date: 2013.08.22).

An embodiment of the present invention can exchange all types of advertisements such as banner, click, install, execution, video, reward type, non-compensation type, etc. in connection with the ad network, and also cross various platforms such as web, app, and PC content at the same time. It provides a cross-marketing service system and method linked to an ad network that enables marketing and exhausts the advertising surplus pool.

The problem to be solved by the present invention is not limited to the problem(s) mentioned above, and another problem(s) not mentioned will be clearly understood by those skilled in the art from the following description.

An ad network-linked cross-marketing service system according to an embodiment of the present invention includes: a plurality of advertisement providing terminals for providing a first content advertisement; An ad network including a plurality of advertisement media providing a second content advertisement; And matching and storing points corresponding to each of the first content advertisement and the second content advertisement, and when receiving an advertisement transmission request from a user terminal, the first content advertisement or the second content advertisement is displayed based on the point. And an advertisement server that is provided to the user terminal and increases or decreases the point when an event occurs by manipulation of the user terminal in relation to the content corresponding to the first content advertisement or the second content advertisement.

The ad network-linked cross-marketing service system according to an embodiment of the present invention provides the content to the user terminal, and when an event by manipulation of the user terminal occurs in relation to the content, the advertisement is displayed on the user terminal. By transmitting the access route information of the server, the user terminal accesses the advertisement server through the access route information, receives the first content advertisement or the second content advertisement from the advertisement server, and displays them on the contents. It may further include a content server.

The advertisement server is more than the total amount of advertisements that can be digested by the entire cross-marketing platform serving as a platform for the operation of the ad network-linked cross-marketing service system. When the amount of advertisements that the related content server can digest for a certain period of time is larger, the advertisement surplus corresponding to the difference may be exhausted in connection with the ad network.

The advertisement server transmits an advertisement reception request to the ad network to exhaust the advertisement surplus, and receives a second content advertisement of an amount less than or equal to the advertisement surplus from the ad network in response to the advertisement reception request. It can be provided to the user terminal based on the point.

When a content server associated with a specific content among the plurality of content servers secures more than a preset point, the advertisement server is configured to execute a first content advertisement corresponding to the specific content by the ad network. Content advertisements may be provided to the ad network.

The content is an advertisement output content defined as a content displaying the first content advertisement or the second content advertisement on the user terminal, and the content in which the event is generated by the first content advertisement or the second content advertisement. Includes defined event content, and the advertisement server responds to the advertisement output content when an event occurs by manipulation of the user terminal in relation to the content corresponding to the first content advertisement or the second content advertisement. The points matched with the first content advertisement or the second content advertisement may be increased by a preset unit point, and the points matched with the first content advertisement or the second content advertisement corresponding to the event content may be decreased by a preset unit point. have.

The advertisement server calculates a point cumulative increase value according to the increase of the points, performs a remainder operation with a preset reference point for the point accumulation increase value, and when the result of the remaining operation is 0, the point is subtracted by a preset value. It is possible to subtract by a point and initialize the accumulated point increase value.

The event may include at least one of a click, installation, execution, and action of the user terminal in relation to the content.

The ad network-linked cross marketing service method according to an embodiment of the present invention includes a first content advertisement provided through a plurality of advertisement providing terminals by an advertisement server and a second content advertisement provided through a plurality of advertisement media included in the ad network. Matching and storing points corresponding to each; Providing the first content advertisement or the second content advertisement to the user terminal based on the point when the advertisement server receives an advertisement transmission request from a user terminal; And increasing or decreasing, by the advertisement server, the point when an event by manipulation of the user terminal occurs in relation to the content corresponding to the first content advertisement or the second content advertisement.

The ad network-linked cross-marketing service method according to an embodiment of the present invention includes a platform advertisement amount indicating the total amount of advertisements that the entire cross-marketing platform can digest for a certain period of time by the advertisement server, and a specific amount of the plurality of content servers. Comparing a content advertisement amount indicating an amount of advertisements that can be digested by a content server associated with the content for a predetermined period; And when the content advertisement amount is greater than the platform advertisement amount, the advertisement server exhausting an advertisement surplus corresponding to a difference between the platform advertisement amount and the content advertisement amount in connection with the ad network.

Exhausting in connection with the ad network may include transmitting an advertisement reception request to the ad network; And receiving a second content advertisement of an amount less than or equal to the advertisement surplus from the ad network in response to the advertisement reception request and providing the second content advertisement to the user terminal based on the point.

In the ad network-linked cross-marketing service method according to an embodiment of the present invention, when a content server associated with a specific content among the plurality of content servers secures more than a preset point, the advertisement server responds to the specific content. The method may further include providing a corresponding first content advertisement to the ad network so that the first content advertisement is executed by the ad network.

Details of other embodiments are included in the detailed description and accompanying drawings.

According to an embodiment of the present invention, it is possible to exchange all types of advertisements such as banner, click, installation, execution, video, reward type, non-compensation type, etc. in connection with the ad network, and various platforms such as web, app, PC content, etc. At the same time, cross-marketing can be done, which can exhaust the ad surplus pool.

1 is a block diagram illustrating an ad network-linked cross marketing service system according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating the concept of an operation of an ad network-linked cross marketing service system according to an embodiment of the present invention.
3 is a block diagram illustrating a detailed configuration of the advertisement server of FIG. 1.
4 is an overall flowchart illustrating an ad network-linked cross-marketing service method according to an embodiment of the present invention.
5 and 6 are flowcharts illustrating step A of FIG. 4.
7 is a flowchart illustrating step B of FIG. 4.
8 is a flowchart illustrating step 450 of FIG. 4 in detail.

Advantages and/or features of the present invention, and a method of achieving them will become apparent with reference to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in a variety of different forms, only these embodiments make the disclosure of the present invention complete, and common knowledge in the technical field to which the present invention pertains. It is provided to completely inform the scope of the invention to those who have, and the invention is only defined by the scope of the claims. The same reference numerals refer to the same elements throughout the specification.

In addition, a preferred embodiment of the present invention to be implemented below is already provided in each system functional configuration in order to efficiently describe the technical components constituting the present invention, or system functions commonly provided in the technical field to which the present invention belongs. The configuration will be omitted as much as possible, and a functional configuration that should be additionally provided for the present invention will be mainly described. If a person of ordinary skill in the art to which the present invention belongs will be able to easily understand the functions of components previously used among functional configurations that are not shown below and are omitted, the configuration omitted as described above. The relationship between the elements and the components added for the present invention will also be clearly understood.

In addition, in the following description, "transmission", "communication", "transmission", "receive" of a signal or information, and other terms with similar meanings refer to direct transmission of signals or information from one component to another. Not only that, but it includes things that are passed through other components. In particular, "transmitting" or "transmitting" a signal or information to a component indicates the final destination of the signal or information and does not imply a direct destination. The same is true for "reception" of signals or information.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating an ad network-linked cross marketing service system according to an embodiment of the present invention.

Referring to FIG. 1, an ad network-linked cross-marketing service system 100 according to an embodiment of the present invention includes a plurality of advertisement providing terminals 110, AD Networks 120, an advertisement server 130, A plurality of content servers 140 and a plurality of user terminals 150 may be included.

The plurality of advertisement providing terminals 110 are user terminals used by content providers, and may provide content advertisements (first content advertisements) for each company's content to the advertisement server 130.

The plurality of advertisement providing terminals 110 may access the advertisement server 130 and perform a content advertisement editing operation such as deleting a previously stored content advertisement or replacing with a new content advertisement.

When the plurality of advertisement providing terminals 110 access the advertisement server 130, after receiving approval as a terminal of a content provider registered through a preset authentication method in the advertisement server 130, the first content advertisement May be transmitted to the advertisement server 130.

The AD Networks 120 may include a plurality of advertisement media providing a second content advertisement. The ad network 120 may exist in order to exhaust a user pool remaining after an advertisement is exchanged with a cross when there are relatively many users of one content.

Conventional cross-marketing refers to exchanging users through advertisements with each other, and was a method of equivalently exchanging the same advertisement model with each other. This allows marketing support between the two companies at low or no cost. Despite the good intention of cross-marketing, the reason for not being activated in the market was the greatest imbalance in the number of users. As a solution to this part, if you provide one advertisement, it is balanced in the form of receiving one advertisement.

In other words, no matter how many users on one side are, the imbalance according to the number of users is solved in the form of advertising only as much as the other party advertised. In addition, with a 1:N structure, multiple contents are bundled and provided in one cross-marketing platform, and it is made in the form of more active advertising equivalent exchange.

In spite of such a structure that fits the fairness, there is still a disadvantage in that it is not possible to exhaust the remaining user pool after cross-route advertisement exchange when there are relatively many users of one content. In addition, there is a limitation in having a method of exchanging only the same advertisement products with each other through equivalent exchange.

Accordingly, in an exemplary embodiment of the present invention, when the advertisement server 130 connects with the ad network 120 and there are relatively many users of one content, the user pool remaining after the advertisement is exchanged with a cross may be exhausted. To this end, the advertisement server 130 may exchange all types of advertisements such as banner, click, installation, execution, video, reward type, non-reward type, etc. through linkage with the ad network 120.

In addition, in an embodiment of the present invention, the advertisement server 130 may simultaneously cross-market various platforms such as web, app, and PC content by linking with the ad network 120, and the ad network 120 By simultaneously processing the advertisement execution and advertisement exposure for the provided content advertisement (second content advertisement), the difference between advertisements can be lowered to induce the activation of the advertisement market.

The advertisement server 130 matches and stores points corresponding to each of the first content advertisement and the second content advertisement, and when receiving an advertisement transmission request from the user terminal 150, the second content advertisement The 1 content advertisement or the second content advertisement may be provided to the user terminal 150.

Here, the point represents the number of times an advertisement service can be provided for the first content advertisement or the second content advertisement, and specifically, the first content advertisement or the second content advertisement corresponding to the user terminal 150 It can indicate the number of times the content can be installed, executed, etc. The points may be allocated for a fee or for free by the advertisement server 130. The point allocation condition may be variously set, such as that the service may be allocated free of charge at the beginning of the service, and may be allocated for a fee after that.

The advertisement server 130 may increase or decrease the point when an event by manipulation of the user terminal 150 occurs in relation to the content corresponding to the first content advertisement or the second content advertisement. Here, the event may include at least one of a click, installation, execution, and action of the user terminal 150 in relation to the content (eg, login, membership subscription, insurance product subscription, consultation registration, etc.).

Specifically, the content is an advertisement output content defined as a content displaying the first content advertisement or the second content advertisement on the user terminal 150, and the first content advertisement or the second content advertisement Event content defined as content in which an event occurs may be included. When an event occurs due to manipulation of the user terminal in relation to the content corresponding to the first content advertisement or the second content advertisement, the advertisement server 130 comprises a first content advertisement corresponding to the advertisement output content, or Points matched with the second content advertisement may be increased by a preset unit point, and points matched with the first content advertisement or the second content advertisement corresponding to the event content may be decreased by a preset unit point.

In this case, the advertisement server 130 may calculate a point cumulative increase value according to the increase of the points, and perform the remaining calculation using the point cumulative increase value as a preset reference point. When the result value of performing the remaining operation is 0, the advertisement server 130 may deduct the point by a predetermined subtraction point and initialize the accumulated point increase value.

The advertisement server 130 is the plurality of contents than the total amount of advertisements that can be digested by the entire cross-marketing platform serving as a platform for the operation of the ad network-linked cross-marketing service system 100 If the amount of advertisements that the content server 140 associated with a specific content among the servers 140 can digest for a certain period of time is larger, the advertisement surplus corresponding to the difference may be exhausted in connection with the ad network 120 I can.

To this end, the advertisement server 130 transmits an advertisement reception request to the ad network 120 in order to exhaust the advertisement surplus, and in response to the advertisement reception request, the advertisement surplus from the ad network 120 A small or equal amount of the second content advertisement may be received and provided to the user terminal 150 based on the point.

For example, the total amount of advertisements that the entire cross-marketing platform can digest during a day is 1,000, and the content server 140 associated with a specific content among the plurality of content servers 140 can digest for a certain period of time. Assume that the number of ads that can be made is 10,000. In this case, since 9,000 ad surpluses remain, it is necessary to exhaust them. To this end, the advertisement server 130 connects the ad network 120 (eg, Google Admob, UnityAD, Apple IAD, CJ E&M MezzoMedia, IGA Works, etc.) to the cross-marketing platform through a server-to-server connection to 9,000 advertisements. You can generate revenue by bringing advertisements that can exhaust your surplus pool. On the other hand, even when there is no cross advertisement that can be provided to users who use the specific content in the cross-marketing platform, the advertisement server 130 continuously expands mutually through advertisements of the ad network 120. Can provide advertising services.

When the content server 140 associated with a specific content among the plurality of content servers 140 secures more than a preset point, the advertisement server 130 receives the first content advertisement corresponding to the specific content. The first content advertisement may be provided to the ad network 120 to be executed by the ad network 120.

Meanwhile, the advertisement server 130 adopts an equivalent exchange method, which is a method of exchanging the same number of advertisements, and according to this equivalent exchange method, it is necessary to achieve fairness by exchanging the same advertisement, and due to the limitation of such equivalent exchange, the ad network There was a problem that it was difficult to participate in (120). In order to overcome the limitation of such an equivalent exchange, in this embodiment, advertising costs of all media being crossed can be converted into a value other than the number of advertisements.

For example, in the case of the CPC (Cost Per Click) advertisement charging method, 300 points of advertisement cost may be deducted for one click, and in the case of the CPI (Cost Per Install) advertisement charging method, 1,500 points of advertisement cost may be deducted for one installation. have. In this case, 5 CPC occurrences can be exchanged for points equal to one CPI by converting the value of the advertisement as described above. In this case, the provider of the cross-marketing platform may generate revenue by receiving 10% of the points provided as a fee to the advertising company from the side that executes the advertisement.

If Company A says that it has 1,000 points to advertise its own content, and Company B does one CPC for Company A's content, 300 points will be deducted from Company A's points, and Company B, who advertised, can earn 300 points. In addition, points consumed through advertisements, such as CPI, can be flexibly determined by each company so that the value of advertisements can be exchanged for points only.

The plurality of content servers 140 may provide the content to the user terminal 150. The plurality of content servers 140 may transmit access route information of the advertisement server 130 to the user terminal 150 when an event occurs due to manipulation of the user terminal 150 in relation to the content. have.

Accordingly, the user terminal 150 may access the advertisement server 130 through the access path information to receive the first content advertisement or the second content advertisement from the advertisement server 130, and the received The first content advertisement or the second content advertisement may be displayed on the content.

When the previously installed content is executed in response to a user command, the plurality of user terminals 150 access the content server 140 corresponding to the executed content, and the advertisement server 130 from the content server 140 It is possible to access the advertisement server 130 by receiving access route information.

The user terminal 150 connected to the advertisement server 130 may transmit an advertisement transmission request to the advertisement server 130. In this case, the user terminal 150 may transmit, including information on content executed when an advertisement transmission request is made. The user terminal 150 may receive and display the first content advertisement or the second content advertisement from the advertisement server 130 according to the advertisement transmission request.

FIG. 2 is a diagram illustrating the concept of an operation of an ad network-linked cross marketing service system according to an embodiment of the present invention.

1 and 2, it is assumed that three content advertisements (content advertisements A, B, and C) are previously stored in the advertisement server 130. In each of the user terminals 150, content A corresponding to content advertisement A, content B corresponding to content advertisement B, and content C corresponding to content advertisement C may be installed and executed.

It is assumed that points allocated to content advertisements A to C are 22, 18, 20, and 16, respectively. At this time, if content A is executed on two user terminals 150-1 and 150-2, and the two user terminals 150-1 and 150-2 download and install content B and content C, respectively, advertisement The points allocated to the content advertisement A having an effect increase by 2 points in response to two downloads, and the points allocated to the content advertisements B and C decrease by 1 point.

Meanwhile, as the user terminal 150-3 on which the content B is executed installs the content A, the points allocated to the content advertisement B increase by 1 point, and the points allocated to the content advertisement A decrease by 1 point. As a result, the points allocated to content advertisement A increased by 2 points, while the points allocated to content advertisement B increased by 1 point to 23 points, while the points allocated to content advertisement B increased by 1 point and decreased by 1 point to 18 points. In addition, the points allocated to the content advertisement C decrease by 1 point to become 19 points.

When adding a new content advertisement N (first content advertisement), the advertisement providing terminal 110 accesses the advertisement server 130 to purchase points, thereby storing the content advertisement N in the advertisement server 130. And receive mutual advertising services. In addition, when a new content advertisement M (second content advertisement) is to be added, the advertisement server 130 connects with the ad network 120 to advertise the content from a plurality of advertisement media included in the ad network 120. By receiving and storing M, the range of mutual advertising services can be extended.

3 is a block diagram illustrating a detailed configuration of the advertisement server 130 of FIG. 1.

1 and 3, the advertisement server 130 includes a content company management unit 310, a content advertisement storage unit 320, a content server management unit 330, a content advertisement providing unit 340, and a point management unit 350. ), an ad network linking unit 360, and a control unit 370.

The content provider management unit 310 stores information on at least one content provider, and when the advertisement providing terminal 110 accesses, authentication is performed using information on the stored content provider, and the advertisement providing terminal ( 110) allows the advertisement server 130 to upload an advertisement or perform an editing operation such as replacement.

When the points allocated to the content advertisement (the first content advertisement and the second content advertisement) by the point management unit 350 are equal to or less than a reference point, the content company management unit 310 returns to the advertisement providing terminal 110. Point information is provided so that the content provider can recognize the points currently allocated to the content advertisement.

The content advertisement storage unit 320 may store a first content advertisement provided from the advertisement providing terminal 110 authenticated by the content company management unit 310. In addition, the content advertisement storage unit 320 may store a second content advertisement provided from the ad network 120.

The content advertisement storage unit 320 matches each of the first content advertisement and the second content advertisement with a corresponding point among points stored in the point management unit 350, and the content selected by the point management unit 350 The advertisement may be transmitted to the user terminal 150 that has authorized the advertisement transmission request.

In this case, if there are a plurality of content advertisements selected by the point management unit 350, the content advertisement storage unit 320 may configure a plurality of content advertisements in a list form and transmit the contents advertisements to the user terminal 150. In addition, the content advertisement storage unit 320 may match the content advertisement with content server information stored in the content server management unit 330. Accordingly, when a content selection signal is applied from the user terminal 150, the content advertisement storage unit 120 may notify the selected content advertisement to the content server management unit 330.

When the corresponding content is executed in the user terminal 150, the content server management unit 330 accesses the content server 140 associated with the executed content, and information on the content server 140 to be accessed at this time. May match and store the content advertisement stored in the content advertisement storage unit 320.

The content server management unit 330 may transmit the corresponding content server information to the user terminal 150 when information on the content advertisement selected in the content advertisement storage unit 320 is applied. In other words, the content server management unit 330 may cause the user terminal 150 to access the content server 140 to download content.

When receiving an advertisement transmission request from the user terminal 150, the content advertisement providing unit 340 sends a content advertisement (a first content advertisement or a second content advertisement) to the user terminal 150 based on the point. Can provide. The content advertisement providing unit 340 may link with the advertisement providing terminal 110 when providing the first content advertisement, and link with the ad network 120 when providing the second content advertisement. have.

The content advertisement providing unit 340 determines that the content server 140 associated with a specific content among the plurality of content servers 140 is more than the total amount of advertisements that the entire cross-marketing platform can digest for a predetermined period. When the amount of advertisements that can be digested is larger, the advertisement surplus corresponding to the difference may be exhausted in connection with the ad network 120.

To this end, the content advertisement providing unit 340 transmits an advertisement reception request to the ad network 120, and in response to the advertisement reception request, an amount less than or equal to the advertisement surplus from the ad network 120 The second content advertisement may be received and provided to the user terminal 150 based on the point.

The content advertisement providing unit 340 is a first content advertisement corresponding to the specific content when the content server 140 associated with a specific content among the plurality of content servers 140 secures more than a preset point. The first content advertisement may be provided to the ad network 120 to be executed by the ad network 120.

The point management unit 350 may increase or decrease the point when an event by manipulation of the user terminal 150 occurs in relation to the content corresponding to the first content advertisement or the second content advertisement.

Specifically, when an event by manipulation of the user terminal 150 occurs in relation to the content corresponding to the first content advertisement or the second content advertisement, the point management unit 350 responds to the advertisement output content. The points matched with the first content advertisement or the second content advertisement are increased by a preset unit point, and the points matched with the first content advertisement or the second content advertisement corresponding to the event content are decreased by a preset unit point. I can.

In this case, the point management unit 350 may calculate a point cumulative increase value according to an increase in the points, and perform the remaining calculation using the cumulative increase value as a preset reference point. When the result of performing the remainder operation is 0, the point management unit 350 may subtract the point by a predetermined subtraction point and initialize the accumulated point increase value.

The ad network linking unit 360 may provide a communication interface for linking the advertisement server 120 and the ad network 120. The ad network linking unit 360 may transmit an advertisement reception request to the ad network 120 through the communication interface and receive a second content advertisement from the ad network 120.

The control unit 370 is the advertisement server 130, that is, the content company management unit 310, the content advertisement storage unit 320, the content server management unit 330, the content advertisement providing unit 340, the point Operations of the management unit 350 and the ad network linking unit 360 may be generally controlled.

The apparatus described above may be implemented as a hardware component, a software component, and/or a combination of a hardware component and a software component. For example, the devices and components described in the embodiments include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA), It can be implemented using one or more general purpose computers or special purpose computers, such as a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications executed on the operating system. In addition, the processing device may access, store, manipulate, process, and generate data in response to the execution of software. For the convenience of understanding, although it is sometimes described that one processing device is used, one of ordinary skill in the art, the processing device is a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that it may include. For example, the processing device may include a plurality of processors or one processor and one controller. In addition, other processing configurations are possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of these, configuring the processing unit to behave as desired or processed independently or collectively. You can command the device. Software and/or data may be interpreted by a processing device or to provide instructions or data to a processing device, of any type of machine, component, physical device, virtual equipment, computer storage medium or device. , Or may be permanently or temporarily embodyed in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

4 is an overall flowchart illustrating an ad network-linked cross marketing service method according to an embodiment of the present invention.

The ad network-linked cross-marketing service method described here is only one embodiment of the present invention. In addition, various steps may be added as needed, and the following steps may also be implemented by changing the order. The invention is not limited to each step and its sequence described below. This can be applied equally to the following method embodiments.

1 and 4, in step 410, the advertisement server 130 stores a first content advertisement provided through a plurality of advertisement providing terminals 110 and a plurality of advertisement media included in the ad network 120. Points corresponding to each of the second content advertisements provided through the advertisement may be matched and stored.

Next, in step 420, the advertisement server 130 may receive an advertisement transmission request from the user terminal 150.

Next, in step 430, the advertisement server 130 may provide the first content advertisement or the second content advertisement to the user terminal 150 based on the point.

Next, when an event occurs due to manipulation of the user terminal 150 in relation to the content corresponding to the first content advertisement or the second content advertisement (in the “Yes” direction of 440), in step 450 The advertisement server 130 may increase or decrease the points.

5 and 6 are flowcharts illustrating step A of FIG. 4.

1 and 5, in step 510, the advertisement server 130 provides a platform advertisement amount (representing the total amount of advertisements that the entire cross-marketing platform can digest for a certain period) and content advertisement amount (multiple contents A content server associated with a specific content among the servers indicates the amount of advertisements that can be digested for a certain period of time).

As a result of the comparison, when the content advertisement amount is greater than the platform advertisement amount (in the direction of "Yes" of 520), in step 530, the advertisement server 130 displays an advertisement surplus corresponding to the difference between the platform advertisement amount and the content advertisement amount. May be exhausted in connection with the ad network 120.

Specifically, referring to FIG. 6, in step 610, the advertisement server 130 may transmit an advertisement reception request to the ad network 120.

Thereafter, in step 620, the advertisement server 130 may receive a second content advertisement of an amount less than or equal to the advertisement surplus from the ad network 120 in response to the advertisement reception request.

Thereafter, in step 630, the advertisement server 130 may provide the received second content advertisement to the user terminal 150 based on the point.

7 is a flowchart illustrating step B of FIG. 4.

Referring to FIGS. 1 and 7, in step 710, the advertisement server 130 may search for a content server 140 that has secured more than a preset point among the plurality of content servers 140.

Next, in step 720, the advertisement server 130 may provide the ad network 120 with a first content advertisement corresponding to a specific content associated with the searched content server.

Next, in step 730, the advertisement server 130 may cause the first content advertisement to be executed by the ad network 120.

8 is a flowchart illustrating step 450 of FIG. 4 in detail.

1 and 8, in step 810, when an event occurs due to manipulation of the user terminal 150, the advertisement server 130 provides a content advertisement corresponding to the advertisement output content (a first content advertisement or The points matched with the second content advertisement) may be increased by a predetermined unit point.

Next, in step 820, the advertisement server 130 may decrease the points matched with the content advertisement corresponding to the event content by a predetermined unit point.

Next, in step 830, the advertisement server 130 may calculate a point accumulation increase value according to the increase of the points.

Next, if the result value of performing the remainder operation with the preset reference point is 0 (in the "Yes" direction of 840), in step 850, the advertisement server 130 sets the point in advance. You can deduct by deducting points.

Next, in step 860, the advertisement server 130 may initialize the accumulated point increase value.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CDROMs and DVDs, and magnetic-optical media such as floptical disks. And hardware devices specially configured to store and execute program instructions such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of the program instructions include not only machine language codes such as those produced by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operation of the embodiment, and vice versa.

As described above, although the embodiments have been described by the limited embodiments and drawings, various modifications and variations are possible from the above description by those of ordinary skill in the art. For example, the described techniques are performed in a different order from the described method, and/or components such as a system, structure, device, circuit, etc. described are combined or combined in a form different from the described method, or other components Alternatively, even if substituted or substituted by an equivalent, an appropriate result can be achieved.

Therefore, other implementations, other embodiments, and equivalents to the claims also fall within the scope of the following claims.

110: advertisement providing terminal
120: ad network
130: ad server
140: content server
150: user terminal
310: Content company management department
320: content advertisement storage unit
330: content server management unit
340: content advertisement provider
350: point management unit
360: ad network linkage
370: control unit

Claims (12)

A plurality of advertisement providing terminals for providing a first content advertisement;
An ad network including a plurality of advertisement media providing a second content advertisement;
When a point corresponding to each of the first content advertisement and the second content advertisement is matched and stored, and when an advertisement transmission request is received from a user terminal, the first content advertisement or the second content advertisement is displayed on the basis of the point. An advertisement server that is provided to a user terminal and increases or decreases the points when an event occurs by manipulation of the user terminal in relation to the content corresponding to the first content advertisement or the second content advertisement; And
When the content is provided to the user terminal and an event occurs due to manipulation of the user terminal in relation to the content, the user terminal transmits the access path information of the advertisement server to the user terminal so that the access path information A plurality of content servers configured to access the advertisement server through the advertisement server to receive the first content advertisement or the second content advertisement from the advertisement server and display them on the content.
Including,
The ad server
As a platform that forms the basis for the operation of the ad network-linked cross marketing service system, it converts the advertising costs of all media being cross into value, not the number of advertisements, so that advertisements with different billing methods are exchanged for the same point. When the amount of advertisements that a content server associated with a specific content among the plurality of content servers can digest for a predetermined period is greater than the total amount of advertisements that can be digested for a predetermined period of time, the difference The advertisement surplus corresponding to is exhausted in connection with the ad network, and the ad network is connected to the cross-marketing platform as a server to server to exhaust the advertisement surplus and transmits an advertisement reception request to the ad network, and the advertisement In response to a reception request, a second content advertisement in an amount less than or equal to the advertisement surplus is received from the ad network and provided to the user terminal based on the points, while the specific content is used in the cross-marketing platform. Even when there are no more cross advertisements that can be provided to users, we continuously expand and provide mutual advertisement services through advertisements of the ad network,
When a new content advertisement N (first content advertisement) is to be added, the advertisement providing terminal stores the new content advertisement N in the advertisement server by accessing the advertisement server and purchasing points, and receives a mutual advertisement service, When adding a new content advertisement M (second content advertisement), the advertisement server receives and stores the content advertisement M from a plurality of advertisement media included in the advertisement network in connection with the advertisement network. Ad network linkage cross marketing service system, characterized in that the range is expanded.
delete delete delete The method of claim 1,
The ad server
When a content server associated with a specific content among the plurality of content servers secures more than a preset point, the first content advertisement is displayed so that the first content advertisement corresponding to the specific content is executed by the ad network. Ad network linkage cross marketing service system, characterized in that provided to the ad network.
The method of claim 1,
The above content is
An event defined as an advertisement output content defined as a content displaying the first content advertisement or the second content advertisement on the user terminal, and a content in which the event is generated by the first content advertisement or the second content advertisement Contains content,
The ad server
When an event by manipulation of the user terminal occurs in relation to the content corresponding to the first content advertisement or the second content advertisement, the advertisement matches the first content advertisement or the second content advertisement corresponding to the advertisement output content. An ad network-linked cross-marketing service system, characterized in that the points are increased by a preset unit point, and points matched to the first content advertisement or the second content advertisement corresponding to the event content are decreased by a preset unit point.
The method of claim 6,
The ad server
Calculate a point cumulative increase value according to the increase of the point, perform a remainder operation with a preset reference point for the point cumulative increase value, and if the result value of performing the remainder operation is 0, the point is subtracted by a preset subtraction point, and Ad network linkage cross marketing service system, characterized in that initializing the accumulated point increase value.
The method of claim 1,
The above event is
An ad network-linked cross marketing service system comprising at least one of a click, installation, execution, and action of the user terminal in relation to the content.
Matching, by the advertisement server, points corresponding to each of a first content advertisement provided through a plurality of advertisement providing terminals and a second content advertisement provided through a plurality of advertisement media included in the ad network, and storing them;
Providing the first content advertisement or the second content advertisement to the user terminal based on the point when the advertisement server receives an advertisement transmission request from a user terminal;
Increasing or decreasing the points when an event by manipulation of the user terminal occurs in relation to the content corresponding to the first content advertisement or the second content advertisement, by the advertisement server;
When a plurality of content servers provide the content to the user terminal and an event by manipulation of the user terminal occurs in relation to the content, the user terminal transmits access path information of the advertisement server to the user terminal. Accessing the advertisement server through the access path information to receive the first content advertisement or the second content advertisement from the advertisement server and display them on the content;
A platform advertisement amount indicating the total amount of advertisements that the advertisement server can digest for a certain period of time by the entire cross-marketing platform, and the amount of advertisements that a content server related to a specific content among the plurality of content servers can digest for a predetermined period of time. Comparing the amount of advertising content representing the; And
When the content advertisement amount is greater than the platform advertisement amount, the advertisement server exhausting the advertisement surplus corresponding to the difference between the platform advertisement amount and the content advertisement amount in connection with the ad network
Including,
The step of exhausting in connection with the ad network
Transmitting an advertisement reception request to the ad network by connecting the ad network to the cross marketing platform server-to-server to exhaust the ad surplus; And
In response to the advertisement reception request, receiving a second content advertisement of an amount less than or equal to the advertisement surplus from the ad network and providing the second content advertisement to the user terminal based on the point
Including,
The ad server
By converting the advertising costs of all the media being cross into value rather than the number of advertisements, the same point is exchanged between advertisements with different billing methods, and is no longer provided to users who use the specific content in the cross marketing platform. Even when there is no cross advertisement that can be done, mutual advertisement services are continuously extended through advertisements of the above ad networks
When a new content advertisement N (first content advertisement) is to be added, the advertisement providing terminal stores the new content advertisement N in the advertisement server by accessing the advertisement server and purchasing points, and receives a mutual advertisement service, When adding a new content advertisement M (second content advertisement), the advertisement server receives and stores the content advertisement M from a plurality of advertisement media included in the advertisement network in connection with the advertisement network. Ad network linkage cross marketing service method, characterized in that to expand the range.
delete delete The method of claim 9,
When a content server associated with a specific content among the plurality of content servers secures more than a preset point, the advertisement server performs a first content advertisement corresponding to the specific content to be executed by the ad network. Providing a content advertisement to the ad network
Ad network linkage cross-marketing service method further comprising a.

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