KR102063329B1 - Advertisement solution system based on variable discount rate and the method thereof - Google Patents

Abstract

The present invention relates to an advertising solution system and a method for providing a portion of the rate of the billing method related to the target product set to a discount rate, the advertisement system, advertising solution system, advertising media system and buyers all profits generated The effect can be maximized.

Description

Ad solution system with flexible discount rate and its method {ADVERTISEMENT SOLUTION SYSTEM BASED ON VARIABLE DISCOUNT RATE AND THE METHOD THEREOF}

The present invention relates to an advertising solution system to which a liquid discount rate is applied and a method thereof, and more particularly, to a technology for providing a portion of the rate of the charging method related to the target product by setting the discount rate.

Today, with the rapid development of communication networks such as the Internet, information retrieval and advertisement exposure through communication networks are becoming very common.

In particular, the online advertising market and the product market, among other things, aim to induce the sale of goods or services (hereinafter collectively referred to as "target") by effectively exposing advertisements or product information to many customers (or users). In order to achieve this purpose, various advertising techniques or product activation techniques are being introduced.

For example, the existing advertisement providing system may expose a target to be advertised on a specific date or a specific time, or use a scheduling method for exposing a predetermined discount rate at a specific date or a specific time, or at the request of the advertiser. The bidding method was used.

However, the existing advertisement providing system has a limit in greatly increasing the sale of the target product.

An object of the present invention is to set the rate and the discount rate of the billing method within the bidding range by the target product, and by providing the exposure rate in the advertising media system and the discount sales amount to the buyer according to the setting, advertiser system, advertising solution system, Profit is generated for both the advertising media system and the buyer to provide the technology to maximize the advertising effect.

According to an embodiment of the present invention, the advertisement solution system includes a target product designated by an advertiser system, a register for registering target information on the target product, and a charging method associated with the target product based on a bidding range by the target information. Setting a ratio of a ratio, a portion of the set ratio of the charging scheme to a discount rate, and a bid amount to which the ratio of the charging scheme set by the controller is applied; It includes a provision management unit for providing a buyer with a discount sales amount applied to the discount rate.

The registration unit may register the target product, which is specified from the advertiser system, and the target information including at least one of a sale quantity, an advertisement amount, and a fee of the target product.

The controller may set a ratio of the billing method within a bidding range for the target product, and set the discount rate for providing a part of the set ratio of the billing method to the buyer.

The charging method may be one or more of Cost Per Click (CPC), Cost Per Mile (CPM), Cost Per Period (CPP), Cost Per Action (CPA), Cost Per Sale (CPS), Cost Per Reach (CPR). .

The provision management unit may provide a purchaser with the discount sales amount in which the discount rate is applied to a designated sale amount for selling the target product within a bid range based on the target information.

In the method of operation of the advertising solution system according to an embodiment of the present invention, registering the target product specified by the advertiser system, the target information for the target product, the target based on the bidding range by the target information Setting a ratio of a billing method related to a product, setting a portion of the set billing method as a discount rate, and using the bid amount to which the billing method ratio set by the controller is applied; Providing a percentage, and providing the buyer with the discounted sales amount to which the discount rate is applied.

The registering of the target information on the target product may register the target information including the target product designated from the advertiser system and at least one of a sale quantity, an advertisement amount, and a fee of the target product. .

The setting of the rate and the discount rate of the charging method related to the target product sets the ratio of the charging method within a bidding range for the target product, and provides a part of the set ratio of the charging method to the buyer. It can be set to the discount rate for.

Providing an exposure ratio in the advertisement media system, and providing the buyer with the discount sales amount to which the discount rate is applied may include applying the discount rate to the designated sales amount for which the target product is sold within a bid range based on the target information. The sale can be provided to the buyer.

According to the exemplary embodiment of the present invention, profits may be generated in all of the advertiser system, the advertisement solution system, the advertisement media system, and the buyer, thereby maximizing the advertisement effect.

1 is a block diagram illustrating a detailed configuration of an advertisement solution system according to an embodiment of the present invention.
2 to 4 are diagrams for explaining an example of setting the bid amount in a fluid according to an embodiment of the present invention.
5 is a flowchart illustrating an advertisement solution method according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the present invention is not limited or limited by the embodiments. Also, like reference numerals in the drawings denote like elements.

In addition, terms used in the present specification (terminology) are terms used to properly express preferred embodiments of the present invention, which may vary depending on the intention of the viewer, the operator, or customs in the field to which the present invention belongs. Therefore, the definitions of the terms should be made based on the contents throughout the specification.

1 is a block diagram showing the detailed configuration of the advertising solution system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement solution system 100 according to an embodiment of the present invention may provide one or more advertiser systems 10 that wish to execute advertisements on the Internet, and one or more advertisement regions in which advertisements may be executed. Communicate with the advertising media system 20.

The advertiser system 10 may be a system operated by advertisers who want to promote and sell their products or promote their services. For example, the advertiser system 10 may be a system operated by various operators such as a hotel accommodation operator, an airline seat operator, a performance ticket operator, a home shopping operator, a social commerce operator, and an online product operator. In addition, the advertiser system 10 may be a server including a function for allowing communication with the advertisement solution system 100 so as to communicate therewith, and includes a smartphone, a mobile phone, a computer, a notebook, and a wearable that the advertiser possesses. This may be performed due to devices such as appliances and tablet PCs.

The advertiser may expose the object by registering the object to be promoted and advertised through the advertiser system 10, the appropriate amount (or the amount of the advertisement) and the target information as the advertisement cost in the advertisement solution system 100.

The advertisement media system 20 inserts the advertisement of the advertiser system 10 described above into its own web page to serve as an advertisement medium. In general, such an advertisement media system 20 may be a major portal site, a price comparison site, etc., which have a large amount of visits by general Internet users.

The purchaser may communicate with the advertisement solution system 100 and the advertisement media system 20 according to an embodiment of the present invention through a mobile device possessed by the purchaser. According to an embodiment, the mobile device may be a tablet PC, a laptop, a personal computer, a smart phone, a personal digital assistant, or a mobile communication. The terminal may be one of a mobile communication terminal and a notebook.

In addition, the mobile device may refer to any terminal device capable of accessing a web / mobile site related to the advertisement solution system 100 or installing and executing a service-only application in accordance with an embodiment of the present invention. In addition, the mobile device may perform overall service operations such as service screen configuration, data input, data transmission, and data storage under the control of a web / mobile site or a dedicated application.

Referring to FIG. 1, the advertisement solution system 100 according to an embodiment of the present invention provides a portion of a rate of a charging method related to a target product as a discount rate.

To this end, the advertisement solution system 100 according to an embodiment of the present invention includes a register 110, a controller 120 and the provision management unit 130.

The registration unit 110 registers the target product for which the expiration time specified by the advertiser system is designated and the target information about the target product.

For example, the registration unit 110 may register target information that is specified by the advertiser system 10 and target information including at least one or more of a sale quantity, an advertisement amount, and a fee of the target product. At this time, the target product is a flight, accommodation or ticket (for example, a performance, an art gallery, a musical, a movie, an amusement park, a culture, etc.), which is a product including a designated validity period from the start of use to the end of use. Can be. In addition, the target product may be a product irrespective of the expiration date of clothing, sundries, books, household goods, or the like, and a foodstuff having an expiration date is designated, but is not limited thereto.

The controller 120 sets the ratio of the charging method related to the target product based on the bid range based on the target information, and sets a part of the set ratio of the charging method as the discount rate. For example, the advertisement solution system 100 according to an embodiment of the present invention may flexibly apply a rate and a discount rate of a charging method based on a bidding range for a target product.

Hereinafter, an example of flexibly setting a ratio and a discount rate of a charging method will be described in detail with reference to FIGS. 2 to 4.

2 to 4 are diagrams for explaining an example of dynamically setting the rate and the discount rate of the charging method according to an embodiment of the present invention.

Referring to FIG. 2, the advertiser system 10 specifies an advertisement amount for a target product, and the controller 120 of the advertisement solution system 100 according to an embodiment of the present invention bids between a list price and a list price in an advertisement amount. You can specify a range. In this case, the bidding range refers to a range of amounts between the cost and the list price, and may be applied according to the price of the target product, and may be set by the advertiser, and thus is not limited.

Accordingly, the control unit 120 of the advertising solution system 100 according to an embodiment of the present invention sets the rate of the billing method within the bidding range for the target product, and provides a part of the set rate of the billing method to the buyer. You can set the discount rate to provide.

According to an embodiment, the control unit 120 flexibly sets the ratio of the billing method from the remaining time from the specific reference date to the end of use time and the sellable quantity (number) according to the bidding range of the target product, and sets the resulting bid amount. It can raise the target product more efficiently. For example, the controller 120 may set a specific reference date based on a specified period of time when the expiration date of the target product is used, and the specific reference date may vary depending on the type, category, expiration time of the target product, or the setting of the advertiser. As it may be, it is not limited.

The control unit 120 may provide the bid amount evenly according to the ratio of the charging method specified for the target product before the specific reference date, and increase the ratio of the charging method according to the hour after the specific reference date until the expiration of the use.

For example, referring to FIG. 3, the control unit 120 sets a bid amount to a designated sale price at which a target product is sold, for example, 72 hours before a specific reference date. You can apply a rate of 10% or $ 200 per click to your designated sales. In addition, the control unit 120 applies a rate of 20% or a charging fee of 500 won per click if the remaining time is within 24 hours until the expiration of use, and if it is within 8 hours, 40% or The bid amount may be sequentially increased by applying a charging method of 1,000 won per click.

The controller 120 may gradually increase the rate and the discount rate of the billing method to the extent to which the maximum profit of the target product occurs according to the remaining time and the remaining quantity within the bidding range.

For example, referring to FIG. 4, if the remaining time is within 72 hours and the remaining amount is 20 available for sale after the specific reference date, the control unit 120 displays a ratio of 10% or 200 won per click to the designated sales amount. 5% may be set as a discount rate. Furthermore, if the remaining time is within 24 hours until the expiration of use and there are 10 remaining quantities available for sale, the controller 120 sets a rate of 15% or 300 won per click to the specified sales amount, You can set some of the percentages, that is, 10% as the discount rate. In addition, if the remaining time is within 8 hours until the end of use and there are 10 remaining quantities available for sale, the control unit 120 sets a rate of 50% or 2,000 won per click to the designated sales amount, You can set some of the percentages, that is, 15% as the discount rate.

More specifically, for example, when the designated sales amount of the target product is 100,000 won, and the ratio of the charging method is 25%, the controller 120 according to the embodiment of the present invention is 10% which is a part of 25% of the charging method. Can be set as the discount rate. Accordingly, the advertisement solution system 100 according to the embodiment of the present invention may provide the upper exposure in the advertisement media system 20 by using the bid amount to which the ratio of 25% of the charging method is applied, and a 10% discount rate is applied to the buyer. A discount sale can be provided. Accordingly, the buyer may receive a discount, the advertisement solution system 100 according to an embodiment of the present invention may increase the platform utilization rate due to the purchase satisfaction of the buyer, and the advertiser system 10 may increase the sales volume. Profit can occur.

The controller 120 may gradually increase the ratio of the charging method within the cost guarantee of the target product according to the remaining time and the remaining quantity within the bidding range. For example, the target product may be a product having a specified period of time from the start of use to the end of use, and the control unit 120 may allow the target product to be sold so that maximum profit is generated while minimizing damage to the cost of the target product. An AB test of the time and remaining quantity of conditions can be used to control the flow of the rate of charging. Furthermore, the controller 120 may set a portion of the rate of the charging method that is adjusted as the discount rate.

In this case, the charging method is one of Cost Per Click (CPC), Cost Per Mile (CPM), Cost Per Period (CPP), Cost Per Action (CPA), Cost Per Sale (CPS), and Cost Per Reach (CPR). The above method may be used.

That is, the advertisement solution system 100 according to the embodiment of the present invention may calculate the maximum profit generation degree of the target product based on the advertisement amount, the cost and the list price, the quantity, and the time of the target product, and the maximum profit of the target product is It can be set by increasing the rate and discount rate of the billing method within the possible range.

The controller 120 may add a weight according to a specific keyword included in the target product, and increase a ratio of a charging method corresponding to the added weight within a bidding range. For example, if the target product includes specific keywords such as 'Pool Villa Resort', 'Spring Concert Ticket', and 'Winter Japan Hot Spring Flight', the control unit 120 may use the spring season, summer season, autumn season and winter. The bidding may be further increased by adding a weight to the limited time period according to the season, and additionally reflecting the percentage corresponding to the added weight in the ratio and the discount rate of the billing method according to the remaining time until the end of use and the remaining quantity.

In this case, the specific keyword may be stored and maintained in the database 140, and may be updated from at least one of the advertiser system 10, the advertisement media system 20, and an advertisement-related external server.

Referring back to FIG. 1, the provision management unit 130 of the advertisement solution system 100 according to an embodiment of the present invention provides an exposure ratio in the advertisement media system 20 by using a bid amount to which a charging method is applied. At the same time, the buyer will be offered a discounted sale price.

The provision management unit 130 may provide the buyer with a discount sale price in which the discount rate is applied to the designated sale price for which the target product is sold within a bid range based on the target information.

In detail, the provision management unit 130 may determine the number of exposures (percentages) of the advertisements according to the bid amount ranking, so that the advertisements having a high bid amount may be relatively exposed, and the discount sales amount by applying the discount rate to the designated sales value of the target product Can be provided to buyer. In addition, the provision management unit 130 of the advertisement solution system 100 according to an embodiment of the present invention, according to the advertisement amount set for the advertisement, stops the advertisement of the advertisement amount is exhausted or the period expires, You can also start advertising.

The communication unit 150 provides a transmission / reception signal in the form of packet data between the advertisement solution system 100, the advertiser system 10, the advertisement media system 20, and the mobile device (not shown) possessed by the purchaser in association with a communication network. Provide the necessary communication interface.

5 is a flowchart illustrating an advertisement solution method according to an embodiment of the present invention.

The method of Figure 5 is performed by the advertising solution system according to the embodiment of the present invention shown in FIG.

Referring to FIG. 5, in step 510, a target product for which an expiration time specified by the advertiser system is designated, and target information about the target product are registered.

For example, the step 510 may register target information including at least one of a target product designated from an advertiser system and a sale quantity, an advertisement amount, and a fee of the target product. At this time, the target product is a flight, accommodation or ticket (for example, a performance, an art gallery, a musical, a movie, an amusement park, a culture, etc.), which is a product including a designated validity period from the start of use to the end of use. Can be. In addition, the target product may be a product irrespective of the expiration date of clothing, sundries, books, household goods, or the like, and a foodstuff having an expiration date is designated, but is not limited thereto.

In step 520, the ratio of the charging method related to the target product is set based on the bidding range by the target information, and a part of the set ratio of the charging method is set as the discount rate. In this case, the charging method is one of Cost Per Click (CPC), Cost Per Mile (CPM), Cost Per Period (CPP), Cost Per Action (CPA), Cost Per Sale (CPS), and Cost Per Reach (CPR). The above method may be used.

In operation 520, within a bidding range for the target product, a ratio of a charging method may be set, and a discount rate for providing a part of the set ratio of the charging method to a buyer may be set.

In operation 530, the bidding rate to which the billing method is applied is used to provide the exposure rate in the advertisement media system, and the discount sale price to which the discount rate is applied is provided to the buyer.

Step 530 may be a step of providing a buyer with a discount sale price that applies a discount rate to a designated sale price for selling the target product within a bid range based on target information.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the devices and components described in the embodiments may include, for example, processors, controllers, arithmetic logic units (ALUs), digital signal processors, microcomputers, field programmable arrays (FPAs), It may be implemented using one or more general purpose or special purpose computers, such as a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to the execution of the software. For convenience of explanation, one processing device may be described as being used, but one of ordinary skill in the art will appreciate that the processing device includes a plurality of processing elements and / or a plurality of types of processing elements. It can be seen that it may include. For example, the processing device may include a plurality of processors or one processor and one controller. In addition, other processing configurations are possible, such as parallel processors.

The software may include a computer program, code, instructions, or a combination of one or more of the above, and may configure the processing device to operate as desired, or process independently or collectively. You can command the device. Software and / or data may be any type of machine, component, physical device, virtual equipment, computer storage medium or device in order to be interpreted by or to provide instructions or data to the processing device. Or may be permanently or temporarily embodied in a signal wave to be transmitted. The software may be distributed over networked computer systems so that they may be stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to the embodiment may be embodied in the form of program instructions that can be executed by various computer means and recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the media may be those specially designed and constructed for the purposes of the embodiments, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Although the embodiments have been described by the limited embodiments and the drawings as described above, various modifications and variations are possible to those skilled in the art from the above description. For example, the described techniques may be performed in a different order than the described method, and / or components of the described systems, structures, devices, circuits, etc. may be combined or combined in a different form than the described method, or other components. Or, even if replaced or substituted by equivalents, an appropriate result can be achieved.

Therefore, other implementations, other embodiments, and equivalents to the claims are within the scope of the claims that follow.

Claims (10)

A registration unit that registers target products designated by an advertiser system and target information on the target products;
A controller configured to set a ratio of a charging method related to the target product based on a bidding range based on the target information, and to set a portion of the ratio of the set charging method as a discount rate; And
A provision management unit for providing an exposure ratio in an advertisement media system using a bid amount to which the rate of billing method set by the controller is applied, and providing a buyer with a discount sales amount to which the discount rate is applied;
The control unit
According to the bidding range of the target product, the ratio of the billing method is set flexibly through the remaining time from the specific reference date to the end of use time and the remaining quantity available for sale, while providing a part of the rate of the billing method to the buyer. For the above discount rate,
The provision management unit
Characterized by the number of bids to determine the number of impressions of the advertisement to provide a relatively high number of advertisements are exposed, characterized in that to provide a buyer with the discount sales amount applying the discount to the specified sales amount that the target product is sold, Advertising solution system. The method of claim 1,
The register
And an advertisement solution system configured to register the target information specified by the advertiser system and the target information including at least one of a sale quantity, an advertisement amount, and a fee of the target product. delete The method of claim 1,
The charging method
Ad solution characterized in that at least one of Cost Per Click (CPC), Cost Per Mile (CPM), Cost Per Period (CPP), Cost Per Action (CPA), Cost Per Sale (CPS), Cost Per Reach (CPR) system. delete In the operation method of the advertising solution system,
Registering target products designated by an advertiser system and target information on the target products;
Setting a ratio of a charging method related to the target product based on a bidding range based on the target information, and setting a portion of the ratio of the set charging method as a discount rate; And
Providing an exposure ratio in the advertisement media system using the bid amount to which the rate of the billing method set by the controller is applied, and providing the buyer with the discount sales amount to which the discount rate is applied.
Setting a rate and a discount rate of the charging method related to the target product
According to the bidding range of the target product, the ratio of the billing method is set flexibly through the remaining time from the specific reference date to the end of use time and the remaining quantity available for sale, while providing a part of the rate of the billing method to the buyer. For the above discount rate,
Providing an impression ratio in the advertisement media system, and providing the buyer with the discounted sales amount to which the discount rate is applied
Characterized by the number of bids to determine the number of impressions of the advertisement to provide a relatively high number of advertisements are exposed, characterized in that to provide a buyer with the discount sales amount applying the discount to the specified sales amount that the target product is sold, Advertising solution method. The method of claim 6,
Registering the target information for the target product
And the target information specified from the advertiser system, and the target information including at least one of a sale quantity, an advertisement amount, and a fee of the target product. delete delete delete

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