KR20190128375A - Advertisement solution system for objects with expiration time specified and the method thereof - Google Patents

Abstract

The present invention relates to an advertisement solution system for providing an exposure ratio according to a bid amount to which a ratio of a bidding method is applied according to a remaining time and remaining quantity of an expiration target with a specified expiration date and a method thereof. As long as an expiration date of use is within the range of the maximum profit of the specified expiration target, the advertisement solution system and the method thereof may more efficiently expose the expiration target, thereby increasing the sales rate of the expiration target.

Description

AD SOLUTION SYSTEM FOR OBJECTS WITH EXPIRATION TIME SPECIFIED AND THE METHOD THEREOF}

The present invention relates to an advertisement solution system and a method for an expiration target for which the expiration date is specified, and more particularly, to a bid amount to which a billing method is applied according to the remaining time and the remaining quantity of the expiration target for which the expiration date is specified. It relates to a technique for providing an exposure ratio.

Today, with the rapid development of communication networks such as the Internet, information retrieval and advertisement exposure through communication networks are becoming very common.

In particular, the online advertising market and product market, among other things, aim to induce advertisements or product information to a large number of customers (or users), leading to the sale of goods or services (hereinafter referred to as "target"). In order to achieve this purpose, various advertising techniques or product activation techniques are being introduced.

For example, the existing advertisement providing system may expose a target to be advertised on a specific date or a specific time, or use a scheduling method that exposes a predetermined discount rate at a specific date or a specific time, or at the request of the advertiser. The method of raising the bid amount was used.

However, the existing advertisement providing system has a limit in greatly increasing the sales of the targets for which the expiration date is specified.

An object of the present invention is to provide an advertising solution system and method that can more effectively expose the expiration targets specified when the expiration of use.

The advertisement solution system according to an embodiment of the present invention is based on the expiration target specified by the expiration date specified by the advertiser system, the registration unit for registering the target information for the expiration target, the bidding range by the target information, In the advertising media system using a control unit for setting the ratio of the charging method related to the expiration target and the bid amount to which the ratio of the charging method set by the controller is applied according to the time from the specific reference date of the expiration target to the expiration time of use. And a provision management unit that provides an exposure rate.

The registration unit may include the target information including at least one of the expiration target specified by the advertiser system, a quantity of sale of the expiration target, a designated validity period from the start of use to the end of use, an advertisement amount, and a fee. The target of expiration may be an airline, lodging or ticket including a period in which the expiration point of use is designated.

The controller may set the specific reference date based on a period in which the use expiration time point is designated, and set the ratio of the charging method according to time within the period from the specific reference date to the use expiration time point.

The controller may sequentially increase the rate of the charging method based on the remaining quantity of the maturity target for each hour from the specific reference date to the end of use time within the bidding range.

The controller may gradually increase the rate of the billing method within a predetermined period of time when the expiration of the use time is predetermined and the bidding range, and within the cost guarantee of the maturity target.

The controller may add a weight according to a specific keyword included in the object of expiration, and increase a ratio of the charging method corresponding to the added weight within the bidding range.

The charging method may be one or more of Cost Per Click (CPC), Cost Per Mile (CPM), Cost Per Period (CPP), Cost Per Action (CPA), Cost Per Sale (CPS), Cost Per Reach (CPR). .

In the operation method of the advertisement solution system according to an embodiment of the present invention, registering the expiration target is specified, the target expiration time specified by the advertiser system, the target information for the expiration target, the bid range by the target information Based on, based on the time from the specific reference date of the maturity target to the expiration time of use, setting the ratio of the billing method related to the maturity target and in the advertising media system using a bid amount to which the ratio of the set billing method is applied Providing an exposure ratio of.

The registering of the expiration target and the target information may include at least one of the expiration target specified by the advertiser system, a sale quantity of the expiration target, a designated validity period from the start of use to the end of use, an advertisement amount, and a fee. Registering the target information including the above, the expiration target may be a flight, accommodation or ticket including a period in which the expiration point of use is designated.

The setting of the ratio of the billing method related to the expiration target may include setting the specific reference date based on a period in which the expiration point of use is specified, and setting the specific reference date according to time within the period from the specific reference date to the expiration point of use. You can set the ratio.

The setting of the ratio of the billing method related to the maturity target is sequentially based on the remaining amount of the maturity target for each hour from the specific reference date to the end of use time within the bidding range. Can be raised.

The setting of the ratio of the billing method related to the maturity target may gradually increase the ratio of the billing scheme within the predetermined period of time and the bidding range and within the cost guarantee of the maturity target.

The setting of the ratio of the charging method related to the maturity target may include adding a weight according to a specific keyword included in the maturity target, and increasing the ratio of the charging method corresponding to the added weight within the bidding range. have.

According to an embodiment of the present invention, within the range in which the maximum profit of the expiration target for which the expiration date is specified occurs, more efficient exposure may be performed to improve the sales rate for the expiration target.

1 is a block diagram showing the detailed configuration of the advertising solution system according to an embodiment of the present invention.
2 to 4 are diagrams for explaining an example of fluidly setting the bid amount according to an embodiment of the present invention.
5 is a flowchart illustrating an advertisement solution method according to an embodiment of the present invention.
6 is a flowchart illustrating an advertisement solution method according to another embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the present invention is not limited or limited by the embodiments. Also, like reference numerals in the drawings denote like elements.

Also, the terminology used herein is a term used to properly express a preferred embodiment of the present invention, which may vary depending on a viewer, an operator's intention, or customs in the field to which the present invention belongs. Therefore, the definitions of the terms should be made based on the contents throughout the specification.

1 is a block diagram showing the detailed configuration of the advertising solution system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement solution system 100 according to an embodiment of the present invention may provide one or more advertiser systems 10 to execute advertisements on the Internet, and one or more advertisement regions to which advertisements may be executed. Communicate with the advertising media system 20.

The advertiser system 10 may be a system operated by advertisers who want to promote and sell their products or promote their services. For example, the advertiser system 10 may be a system operated by various operators such as a hotel accommodation operator, an airline seat operator, a performance ticket operator, a home shopping operator, a social commerce operator, and an online product operator. In addition, the advertiser system 10 may be a server including a function for allowing communication with the advertisement solution system 100 so as to communicate therewith, and includes a smartphone, a mobile phone, a computer, a laptop, and a wearable that the advertiser possesses. This can be performed due to devices such as appliances and tablet PCs.

The advertiser may expose the object by registering the object to be promoted and advertised through the advertiser system 10, the appropriate amount (or the amount of the advertisement) and the target information as the advertisement cost in the advertisement solution system 100.

The advertisement media system 20 inserts the advertisement of the advertiser system 10 described above into its web page to serve as an advertisement medium. In general, such an advertisement media system 20 may be a major portal site, a price comparison site, etc., which have a large amount of visits by general Internet users, and thus have a large promotional effect.

Referring to FIG. 1, the advertisement solution system 100 according to an exemplary embodiment of the present invention provides an exposure ratio according to a bid amount to which a charging method is applied according to a remaining time and a remaining quantity of an expiration target of which a use expiration time is specified.

To this end, the advertisement solution system 100 according to an embodiment of the present invention includes a register 110, a controller 120 and the provision management unit 130.

The registration unit 110 registers the expiration object for which the expiration time specified by the advertiser system is designated and the object information for the expiration object.

For example, the register 110 may select at least one of an expiration target specified by the advertiser system 10, a sale quantity of the expiration target, a designated validity period from the start of use to the end of use, an advertisement amount, and a fee. Target information to be included can be registered. At this time, the expiration target may be a flight, lodging or ticket (for example, a performance, an art gallery, a musical, a movie, an amusement park, a culture, etc.), which is a product including a specified period of expiration of use.

However, the maturity target may be clothing, miscellaneous goods, goods or foods with an expiration date, and the like is not limited to the above.

The controller 120 sets the rate of the charging method according to the time from the specific reference date of the expiration target to the expiration of the use, based on the bidding range due to the target information. For example, the advertisement solution system 100 according to an embodiment of the present invention flexibly applies the bid amount for the maturity target based on the remaining time from the specific reference date of the maturity target to the expiration date of use and the maximum sellable quantity. I would like to.

Hereinafter, an example of fluidly setting a bid amount will be described in detail with reference to FIGS. 2 to 5.

2 to 5 are diagrams for explaining an example of setting the bid amount in a fluid according to an embodiment of the present invention.

Referring to FIG. 2, the controller 120 may set a specific reference date based on a period in which an expiration time of use of the expiration target is designated. For example, suppose the expiry date is a flight to Jeju Island on May 5 at 10 am, and the expiry date is May 5 at 10 am, and the specific date is 10 am on May 2, or 72 hours before. Can be. Accordingly, the remaining time is about three days, and the remaining time gradually decreases with the passage of time after the specific reference date. In this case, the specific reference date may vary depending on the type of expiration target, the category, and the expiration date of use, and may be set by an advertiser, and thus is not limited.

Referring to FIG. 3, the advertiser system 10 designates an advertisement amount for an expiration target for which a use expiration time is specified, and the controller 120 of the advertisement solution system 100 according to an embodiment of the present invention costs the advertisement price. You can specify a bid range between and list price. In this case, the bidding range refers to a range of amounts between the cost and the list price, and may be applied according to the price of the target product, and may be set by the advertiser, and thus is not limited.

That is, the advertisement solution system 100 according to the embodiment of the present invention designates the expiration time specified products, such as tickets for flight, accommodation, performances, art galleries, musicals, movies, amusement parks, cultures, etc. The controller 120 flexibly sets the ratio of the billing method from the remaining time from the specific reference date to the end of use and the remaining sellable quantity (number) according to the bidding range of the expiration target, and raises the bid amount resulting therefrom to view the expiration target. I want to expose it efficiently.

The control unit 120 may provide the bid amount evenly according to the ratio of the charging method specified for the maturity target before the specific reference date, and increase the ratio of the charging method according to the hour after the specific reference date until the expiration of the use.

For example, referring to FIG. 4, the control unit 120 sets a bid amount to a sale amount specified for a maturity target, for example, 72 hours before a specific reference date. You can set a rate of 10% or $ 200 per click. Furthermore, the control unit 120 sets the rate of 20% of the sales amount or 500 won per click if the remaining time is within 24 hours until the expiration of use, and 40% of the sales amount or 1,000 per click if it is within 8 hours. The bid amount may be sequentially increased by setting a ratio of the won charging method.

In addition, the controller 120 may gradually increase the rate of the charging method within the cost guarantee of the maturity target according to the remaining time and the remaining quantity within the bidding range. More specifically, the control unit 120 may generate a maximum profit of the maturity target while minimizing damage to the cost. For example, the control unit 120 may perform an AB test on the conditions of the maturity target and the remaining quantity. It may be possible to adjust the flow to the ratio of the charging method.

In this case, the charging method is one of Cost Per Click (CPC), Cost Per Mile (CPM), Cost Per Period (CPP), Cost Per Action (CPA), Cost Per Sale (CPS), and Cost Per Reach (CPR). It may be in the above manner.

That is, the advertisement solution system 100 according to an embodiment of the present invention may calculate the maximum degree of profit generation of the maturity target based on the advertisement amount, the cost and the list price, the quantity, and the time of the maturity target. It can be set by increasing the ratio of the charging method within the range that can occur.

The controller 120 may add a weight according to a specific keyword included in the expiration target, and increase a ratio of a charging method corresponding to the added weight within a bidding range. For example, if the expiration target includes specific keywords such as 'Pool Villa Resort', 'Spring Concert Ticket', and 'Winter Japan Hot Spring Flight', the controller 120 may use the spring season, summer season, autumn season and winter. The bidding may be further increased by adding a weight to the limited time period according to the season, and additionally reflecting the percentage corresponding to the added weight in the ratio of the remaining time until the end of use and the charging method according to the remaining quantity.

More specifically, when the expiry targets such as 'Sakura Festival Special Airline' are described as an example, the expiration date of the expiration target is from April 1 to April 20, and the cherry blossom festival period is from April 7 to April. If it is assumed to be up to 15 days, since the sale of the maturity target is important during the cherry blossom festival period, the controller 120 may further increase the bid amount by adding an additional weight (additional ratio) to the rate of the billing method during the cherry blossom festival period. .

In this case, the specific keyword may be stored and maintained in the database 140, and may be updated from at least one of the advertiser system 10, the advertisement media system 20, and an advertisement-related external server.

Referring back to FIG. 1, the provision management unit 130 of the advertisement solution system 100 according to an exemplary embodiment of the present invention calculates a bid amount by applying a billing method to an advertisement amount of a maturity, and uses the bid amount to advertise. The exposure rate in the media system 20 can be provided.

In detail, the provision manager 130 may determine the number of exposures (rates) of the advertisements according to the bid amount ranking, so that the advertisement having a high bid amount may be relatively exposed. In addition, the provision management unit 130 of the advertisement solution system 100 according to an embodiment of the present invention, according to the advertisement amount set for the advertisement, stops the advertisement of the advertisement amount is exhausted or the period expires, You can also start advertising.

The communication unit 150 provides a communication interface for providing a transmission / reception signal between the advertisement solution system 100, the advertiser system 10, and the advertisement media system 20 in the form of packet data in association with a communication network.

5 is a flowchart illustrating an advertisement solution method according to an embodiment of the present invention.

The method of Figure 5 is performed by the advertising solution system according to the embodiment of the present invention shown in FIG.

Referring to FIG. 5, in step 510, an expiration object for which an expiration time specified by the advertiser system is designated, and object information for the expiration object are registered.

For example, step 510 may include target information including at least one of an expiration target specified by the advertiser system, a quantity sold of the target, a designated validity period from the start of use to the end of use, an advertisement amount, and a fee. It may be a step of registering. In this case, the expiration target may be a flight, lodging or a ticket (eg, a performance, an art gallery, a musical, a movie, an amusement park, a culture, etc.), which is a product including a specified period of expiration of use.

However, the maturity target may be clothing, miscellaneous goods, goods or foods with an expiration date, and the like is not limited to the above.

In step 520, based on the bidding range by the target information, the ratio of the charging method related to the maturity target is set according to the time from the specific reference date of the maturity target to the expiration time of use. In this case, the charging method is one of Cost Per Click (CPC), Cost Per Mile (CPM), Cost Per Period (CPP), Cost Per Action (CPA), Cost Per Sale (CPS), and Cost Per Reach (CPR). It may be in the above manner.

Step 520 may be a step of setting a specific reference date based on a period in which the expiration point of use is designated, and setting a ratio of the billing method according to time within a period from the specific reference date to the end point of use. In this case, the specific reference date may vary depending on the type of expiration target, the category, and the expiration date of use, and may be set by an advertiser, and thus is not limited.

Step 520 may be a step of sequentially increasing the rate of the billing method, based on the remaining quantity of the expiration target over time from the specific date to the end of use within the bid range.

Step 520 may be a step of gradually increasing the rate of the billing method for the maximum profit generation of the maturity target within the predetermined period and the bidding range.

In operation 520, a weight may be added according to a specific keyword included in the expiration target, and the ratio of a charging method corresponding to the added weight may be increased within a bidding range.

In step 530, the exposure rate in the advertisement media system is provided by using the bid amount to which the set rate is set.

6 is a flowchart illustrating an advertisement solution method according to another embodiment of the present invention.

The method of FIG. 6 is performed by the advertising solution system according to the embodiment of the present invention shown in FIG.

Referring to FIG. 6, in step 610, the advertisement solution system according to an embodiment of the present invention receives and registers a designated expiration object and object information from the advertiser system. At this time, the target information may be information including at least one or more of the sale quantity of the expiration target, the specified validity period from the start of use to the end of use, the amount of advertising and the fee, the expiration target is the end of use It may be a flight, lodging or ticket (eg, a performance, an art gallery, a musical, a movie, an amusement park, a culture, etc.) that is a product that includes this designated period.

In step 620, the advertisement solution system according to an embodiment of the present invention sets the ratio of the charging method to the maturity target, according to the bidding range.

For example, the advertisement solution system according to an embodiment of the present invention may set a specific reference date based on a period in which the expiration time of the expiration target is specified, and before the specific reference date, the ratio of the sales amount or the billing method of the initially designated expiration target may be set. It can be applied to keep the bid amount evenly.

In step 630, if the specific reference date set in the expiration target exceeds, the advertising solution system according to an embodiment of the present invention resets the rate of the charging method according to the remaining quantity and the remaining time (step 640).

Then, in step 650, when the expiration time for the expiration target is imminent, the advertisement solution system according to the embodiment of the present invention gradually increases the rate of the billing method until the maximum profit generation of the expiration target (step 660).

For example, the advertisement solution system according to the embodiment of the present invention gradually raises the ratio of the billing method within the bid range of the maturity target and within the range in which the maximum profit of the maturity target occurs according to the remaining time and the remaining quantity, thereby increasing the bid amount. Can increase.

Subsequently, the advertisement solution system according to the embodiment of the present invention may provide an exposure ratio in the advertisement media system by using a bid amount to which the ratio of the charging method is set to be fluid.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the devices and components described in the embodiments may be, for example, processors, controllers, arithmetic logic units (ALUs), digital signal processors, microcomputers, field programmable arrays (FPAs), It may be implemented using one or more general purpose or special purpose computers, such as a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to the execution of the software. For convenience of explanation, one processing device may be described as being used, but one of ordinary skill in the art will appreciate that the processing device includes a plurality of processing elements and / or a plurality of types of processing elements. It can be seen that it may include. For example, the processing device may include a plurality of processors or one processor and one controller. In addition, other processing configurations are possible, such as parallel processors.

The software may include a computer program, code, instructions, or a combination of one or more of the above, and configure the processing device to operate as desired, or process it independently or collectively. You can command the device. Software and / or data may be any type of machine, component, physical device, virtual equipment, computer storage medium or device in order to be interpreted by or to provide instructions or data to the processing device. Or may be permanently or temporarily embodied in a signal wave to be transmitted. The software may be distributed over networked computer systems so that they may be stored or executed in a distributed manner. Software and data may be stored on one or more computer readable recording media.

The method according to the embodiment may be embodied in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the media may be those specially designed and constructed for the purposes of the embodiments, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Although the embodiments have been described by the limited embodiments and the drawings as described above, various modifications and variations are possible to those skilled in the art from the above description. For example, the described techniques may be performed in a different order than the described method, and / or components of the described systems, structures, devices, circuits, etc. may be combined or combined in a different form than the described method, or other components. Or even if replaced or substituted by equivalents, an appropriate result can be achieved.

Therefore, other implementations, other embodiments, and equivalents to the claims are within the scope of the claims that follow.

Claims (14)

A registration unit that registers an expiration object for which an expiration time specified by the advertiser system is designated and object information about the expiration object;
A controller configured to set a rate of a charging method related to the maturity target according to a time from a specific reference date of the maturity target to the expiration time of use based on the bidding range by the target information; And
Providing management unit that provides the exposure ratio in the advertising media system by using the bid amount to which the ratio of the charging method set by the control unit applied
Advertising solution system comprising a. The method of claim 1,
The register
Register the target information including at least one of the maturity target designated from the advertiser system, a quantity of sale of the maturity target, a designated validity period from the start of use to the end of use, an advertisement amount, and a fee;
The expiration target is
Advertising solution system, characterized in that the use expiration time is a flight, accommodation or ticket including a specified period. The method of claim 2,
The control unit
And setting the specific reference date based on a specified period of time when the use expiration time is specified, and setting the rate of the charging method according to time within the period from the specific reference date to the use expiration time. The method of claim 3,
The control unit
Within the bidding range, an advertisement solution system that sequentially increases the rate of the billing method based on the remaining quantity of the object of maturity according to the hour after the specific reference date until the end of use. The method of claim 4, wherein
The control unit
Advertising solution system, characterized in that to gradually increase the rate of the billing method within the predetermined period of the use expiration time point and the bidding range, the cost guarantee of the maturity target. The method of claim 1,
The control unit
And adding weights according to specific keywords included in the maturity target, and increasing a ratio of the charging method corresponding to the added weights within the bidding range. The method of claim 1,
The charging method is
Ad solution characterized in that at least one of Cost Per Click (CPC), Cost Per Mile (CPM), Cost Per Period (CPP), Cost Per Action (CPA), Cost Per Sale (CPS), Cost Per Reach (CPR) system. In the operation method of the advertising solution system,
Registering an expiration object for which an expiration time specified by the advertiser system is designated and object information for the expiration object;
Setting a ratio of the charging method related to the maturity target according to the time from the specific reference date of the maturity target to the expiration time of use based on the bidding range by the target information; And
Providing an impression ratio in the advertisement media system using the bid amount to which the ratio of the charging method is set.
Advertising solution method comprising a. The method of claim 8,
Registering the expiration target and target information
Register the target information including at least one of the maturity target designated from the advertiser system, a quantity of sale of the maturity target, a designated validity period from the start of use to the end of use, an advertisement amount, and a fee;
The expiration target is
Advertising solution method, characterized in that the expiration time is the flight, accommodation or ticket including a specified period. The method of claim 9,
Setting a ratio of the charging method related to the maturity target
And setting the specific reference date based on a specified period of time when the use expiration time is specified, and setting a ratio of the billing method according to time within a period from the specific reference date to the use expiration time. The method of claim 10,
The setting of the ratio of the charging method related to the maturity target is sequentially based on the remaining quantity of the maturity target according to the time from the specific reference date to the time of expiration of use within the bidding range. How to increase the advertising solution. The method of claim 11,
Setting a ratio of the charging method related to the maturity target
The method of claim 1, wherein the rate of the billing method is gradually increased within a predetermined period of time and the bidding range, within the cost guarantee of the maturity target. The method of claim 8,
Setting a ratio of the charging method related to the maturity target
And a weighting value corresponding to a specific keyword included in the maturity target, and increasing a ratio of the charging method corresponding to the added weighting value within the bidding range. A computer-readable recording medium for recording a program for executing the method of any one of claims 8 to 13 on a computer.

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