KR102052993B1 - System and method for provding contents search result page - Google Patents

Abstract

Disclosed are a system and method for providing content via a search results page. The computer-implemented method may include: extracting keywords for each industry type to determine a keyword set including a plurality of keywords, setting an initial unit price of the keyword set, the keyword set via a network to a first user device, and Transmitting information about an initial unit price and a period of execution, receiving via the network bid information about an exposure product associated with the keyword set and based on the initial unit price and to be exposed exclusively during the period of execution from the first user device; Selecting a successful bidder by bidding on an exposure product associated with the keyword set based on the received bid information; and receiving a keyword from the second user device provided with a search service during the execution period. In the case of keywords included in the set, the content of the successful bidder is Wherein the step and the generated search result page to generate a search result page at the specified area claim may comprise transmitting to the second user device.

Description

SYSTEM AND METHOD FOR PROVIDING CONTENT WITH SEARCH RESULTS PAGE {SYSTEM AND METHOD FOR PROVDING CONTENTS SEARCH RESULT PAGE}

Embodiments of the present invention relate to a system and method for providing content through a search result page, and to a method for providing content to bids for exposing content and users.

An internet portal site is a site that is passed through to obtain information desired by an internet user. By providing a service that can be regularly used by a user such as an information search service or a community, a fixed visitor can be secured and connected to an internet business. In addition, with the recent spread of smart phones and the development of mobile communication networks, users can be freely provided with various information and services without restriction of time and space.

There is a desire of content providers to expose their content through the act of searching using such wired and wireless media, and the media exposes the contents of the selected content providers to users of the media through various methods. . For example, Korean Patent Publication No. 10-2008-0003820 discloses a direct advertisement bidding method and system using media content.

The present invention provides a system and method for exclusively exposing a successful bidder's contents through a specific area of a search result page during a bidding execution period.

A computer-implemented method comprising: extracting keywords for each industry to determine a keyword set including a plurality of keywords; Setting an initial unit price of the keyword set; Transmitting information on the keyword set, the initial unit price, and the execution period to a first user device via a network; Receiving bid information from the first user device over the network for exposure products associated with the keyword set and based on the initial unit price and to be exposed exclusively during the execution period; Selecting a successful bidder by bidding on an exposure product associated with the keyword set based on the received bid information; Generating a search result page in which a content of the successful bidder is arranged in a predetermined area when a keyword received during the execution period from a second user device provided with a search service is a keyword included in the keyword set; And transmitting the generated search result page to the second user device.

A computing system including one or more processors, the one or more processors comprising: a keyword set determining unit configured to determine a keyword set including a plurality of keywords by extracting keywords for each industry type; An initial unit price setting unit for setting an initial unit price of the keyword set; An information transmitter for transmitting information on the keyword set, the initial unit price, and the execution period to a first user device through a network; A bid information receiver configured to receive, via the network, bid information for an exposure product associated with the keyword set from the first user device and based on the initial unit price and to be exposed exclusively during the execution period; A successful bidder selecting unit configured to select a successful bidder by bidding on the exposure products associated with the keyword set based on the received bid information; A search result page generator for generating a search result page in which the content of the successful bidder is arranged in a predetermined area when the keyword received from the second user device provided with the search service during the execution period is a keyword included in the keyword set; ; And a search result page transmission unit which transmits the generated search result page to the second user device.

The bidder's content may be exposed exclusively through a specific area of the search result page during the execution period that is won through bidding.

1 is a diagram illustrating an example of an operating environment of a computing system according to an embodiment of the present invention.
2 is a diagram showing an example of the entire process for bidding, according to one embodiment of the present invention.
3 is a diagram showing an example of a penalty charge standard in an embodiment of the present invention.
4 is a diagram illustrating an example of opening a new inventory according to one embodiment of the present invention.
5 is a diagram illustrating an example of a time point inventory opening criteria according to an embodiment of the present invention.
6 is a diagram illustrating an example of a bid registration screen according to one embodiment of the present invention.
7 is a diagram illustrating an example of a bid status screen according to an embodiment of the present invention.
8 is a diagram illustrating an example of a keyword detail screen according to an embodiment of the present invention.
FIG. 9 is a diagram illustrating an example of a registration screen for an individual bid case according to one embodiment of the present invention.
FIG. 10 is a diagram illustrating an example of a bid request inquiry screen according to one embodiment of the present invention. FIG.
11 is a diagram illustrating an example of a keyword category management screen according to one embodiment of the present invention.
12 is a diagram illustrating an example of a category addition screen according to an embodiment of the present invention.
FIG. 13 is a block diagram illustrating components of a processor included in a computing system according to an exemplary embodiment. Referring to FIG.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Embodiments of the present invention relate to a system and a method for providing content in a new bidding method. According to the computing system and method according to the embodiment, the content of a successful bidder during a successful bidding period through a bid is displayed on a search result page. Exposed through a specific area of.

1 is a diagram illustrating an example of an operating environment of a computing system according to an embodiment of the present invention. In this operating environment, the user device 110 and the computing system 120 are connected to each other through the network 130.

The user device 110 may represent one of a plurality of devices that may be connected with the computing system 120 and the network 130, for example, a desktop computer, a laptop computer, a mobile device (eg, a smartphone). , Tablet computer, or PDA), set top box (eg, for a television), video game console, or any other device having a suitable processor, memory, input / output device, and communication function.

The computing system 120 may be any device that provides a service to the user device 110 through a control of an application or a plurality of devices connected to each other. For example, the computing system 120 may provide a bidding service for bidding on a keyword set according to embodiments of the present invention or an exposure service for exposing content of a content provider that has been bid on through the bidding service. It can perform various functions. As a more specific example, the computing system 120 may transmit a code for constructing a search result page including the content to the user device 110 to the user device 110. In this case, the user device 110 may be implemented to configure and display the search result page using the received code.

The network 130 may include, for example, a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), and a broadband network (BBN). And one or more of networks such as the Internet. The network 130 may also include any one or more of network topologies, including bus networks, star networks, ring networks, mesh networks, star-bus networks, trees, or hierarchical networks, but It is not limited.

The user device 110 and the computing system 120 may be connected via the network 130 via respective communication modules 113 and 123. The communication modules 113, 123 may be implemented to interact with the network 130 to transmit and receive information such as data, requests, responses, commands, and the like to other devices on the network 130.

The user device 110 and the computing system 120 may include a processor 112, 122, a communication module 113, 123, and a memory 111, 121. The memories 111 and 121 may be computer-readable recording media and may include permanent mass storage devices such as random access memory (RAM), read only memory (ROM), and disk drives. In addition, the memory 111 and 121 may store an operating system and at least one program code. These software components may be loaded from a computer readable recording medium separate from the memories 111 and 121 using a drive mechanism. Such a separate computer-readable recording medium may include a computer-readable recording medium such as a floppy drive, a disk, a tape, a DVD / CD-ROM drive, a memory card, and the like. In other embodiments, the software components may be loaded into the memory 111, 121 via the communication module 113, 123 rather than the computer readable recording medium. For example, at least one program may be loaded into the memories 111 and 121 based on a program installed by files provided by developers through the network 130.

Processors 112 and 122 may be configured to process instructions of computer programs by performing basic arithmetic, logic, and input / output operations. Instructions may be provided to the processors 112 and 122 by the memory 111 and 121 or the communication modules 113 and 123. Processors 112 and 122 may be configured to execute program code stored in recording devices such as memories 111 and 121.

2 is a diagram showing an example of the entire process for bidding, according to one embodiment of the present invention.

In the keyword set determination step 212, the computing system 120 may extract keywords for each industry to determine a keyword set including a plurality of keywords. The industry may be preset, and at least one keyword set may be determined for each preset industry, and the number of keyword sets determined for each industry may be the same or different.

In an initial unit price setting step 214, the computing system 120 may set an initial unit price of the determined keyword set. The initial unit price set for one keyword set may be set to a bid start price at the time of bidding on the corresponding keyword set.

In the step of receiving bid information 216, the computing system 120 may receive, via the network, bid information about the exposure product associated with the keyword set from the first user device, based on the initial unit price, and to be exposed exclusively during the execution period. . For example, bidding for an exposure product may be in progress for content providers who wish to expose content exclusively for a certain period of time. For example, the computing system 120 may transmit information about the keyword set, the initial unit price, and the period of execution through the network to the first user device, wherein the first user device includes bid information that includes a bid based on the provided information. May be sent to the computing system 120.

In the bidding step 218, the computing system 120 may proceed with the bidding based on the bid information received from the content providers. In this case, the bidding may be performed for each execution period unit such as a week unit. Bidding may be performed for an n + m (where m is a natural number of 2 or more) th execution period in the nth execution period for the keyword set. For example, when n is 1 and m is 4, a bid for the fifth execution period may proceed in the first execution period. The bidding may proceed at the beginning of the execution period, even during the nth execution period. For example, if the execution period is one week, the start date of the execution period may be set to Monday.

In a successful bid step 220, the computing system 120 may select a successful bidder. As described above, the successful bidder may obtain the right to exclusively expose the successful bidder's contents to the keywords of the corresponding keyword set received during the execution period. For example, content of a successful bidder may be exclusively disposed and exposed in a predetermined area of a search result page for a keyword of the received keyword set. The preset area may be an area of a fixed location on the search result page.

In a successful abandonment step 222, the computing system 120 may receive a request for a successful abandonment of a successful bidder and proceed with a procedure for abandoning a successful auction.

In the penalty generation step 224, the computing system 120 may determine a penalty determined according to the time of abandonment of a successful bid. For example, the computing system 120 may determine, as a penalty, a certain percentage of the execution amount, which is a charging fee when the exposure of the content is executed based on execution? (Where k is a natural number). If k is 5, 10% of the execution amount may be decided as a penalty if the abandonment of a successful bid is made before 5 business days of execution, and 30% of the execution amount may be determined as a penalty from -5 business days of execution.

In the campaign registration step 226, the computing system 120 may register a campaign by connecting a bidder and a successful bidder's campaign. The successful bidder who does not give up the successful bidding may associate the pre-registered campaign with the exposure product in association with the content. For example, the computing system 120 may provide bidders with a bid page for bidding, and may provide a successful bidder with an interface for registering a campaign through the bidding page. In this case, the campaign may be associated with the exposure product only if the campaign period registered in the campaign includes an execution period for exposing the content.

In the line registration step 228, the computing system 120 may register a line indicating a contract for exposure products for each execution period separately from the campaign. For example, one campaign of a successful bidder may be linked to a plurality of execution periods. At this time, each execution period may be managed by each contract (ie, each line).

In the material registration step 230, the computing system 120 may register the content material to be exposed. For example, the computing system 120 may register a pre-registered content material or a separately received content material in association with the campaign.

In the execution step 232, when the keyword received from the second user device during the execution period is a keyword included in the keyword set, the computing system 120 generates a search result page in which the content of the successful bidder is disposed in a predetermined area. The transmission of the content may be performed by transmitting to the second user device.

Table 1 below shows an example of a bidding method of an exposure product according to an embodiment of the present invention.

division SPEC Target advertiser Premium advertiser
Top 300 Revenue Advertisers Sale keywords Manage sales keywords as white list
General noun enforcement, brand search keyword exclusion, celebrity name enforcement Pricing method Based on keyword query count (QC)
(Price for the impression) Sales method bidding Sales unit Keyword set unit
(Bidding on pre-specified keyword sets by industry) Impression Ads by Keyword Exclusive impressions by keyword set Bidding First price auction Purchase unit Purchased on a weekly basis Bidding Enforcement-4 weeks ago (if n = 1, m = 4) Price decision point Determining total execution amount before execution
Execution Price = Keyword Three Sale Price Budget cap operation none Lowest Price Determination Method Lowest price required Quality index applied Unapplied

Table 2 below shows examples of phrases presented to advertisers participating in the auction.

July 1st Refrigerator Keyword Set There are 20 keywords, with a weekly query count (QC) of 5000.
Participate in bids for the lowest price starting at $ 300 and the offer price is $ 100.
The best is the winning method, and the bid is private.
If the bid is successful, the keyword will be exposed exclusively on the right side of the integrated search for one week.

The keywords may be managed in the steps of "industry> keyword category> keyword". Here, the keyword category may correspond to the keyword set described above in units of individual keywords. The keyword set may be a set of bidding unit information including a keyword category, keywords belonging to the keyword category, an execution date, a minimum bid (minimum unit price described above), and a quotation.

The keyword category may be added / deleted, and the keywords in the keyword category may also be added / deleted.

Specific embodiments serving as the basis of the bidding process are as follows.

1. The bidding period may take place between 10:00 and 14:00 on each Monday (or the next business day if Monday is a holiday).

2. The announcement may be made at 15:00.

3. Execution units (execution periods described above) can be set for one week (Month-Day, calendar date).

4. Open new inventory will open inventory from 1st to 4th week (or 5th week) next month on the first Monday of every month. However, since the criteria for next month are not clear, the management manually sets the initial bidding date of each parking inventory. To the bidders as an Excel file). Opening the inventory may mean that bidders can participate in bidding during the execution period.

5. Re-Bid Inventory Open Criteria

1) Inventory can be opened for inventory that was registered vacancy (due to abandonment of auction, bidding, etc.) before 10:00.

2) The vacancy registration action may not be possible during the bidding process (10: 00 ~ 15: 00).

3) Execution-Re-bidding may be possible up to 1 week.

6. Actions available for vacancy registration

1) Bidding: If no one is bidding before the bidding process.

2) Abandonment of Successful Bidder (User): When the registrant of the successful bidder voluntarily waives the bid before the execution period

3) Abandonment of successful bid (system): If the successful bid has not been registered in the line within the fixed period. Handle abandonment in the system.

4) Abandonment of auction (campaign manager): The campaign manager forcibly abandons the bid for some reason.

7. Registrant Abandonment Process

1) In the bid management screen, the registrant can handle the abandonment of the successful bid.

2) If the campaign is connected to a line, it may not be possible to give up the bid. As described above, the line refers to a contract connecting the campaign with the execution period, and separate lines may be managed in the campaign. As such, after deleting the line associated with the campaign, it may be possible to give up the auction.

3) When the campaign manager deletes the line, the line of the service site (eg, the bid management site) may be deleted together.

8. Successful bidding standard

1) The highest possible price (first price auction) of the bid registrations.

2) If the same price occurs, the bid will be awarded to the registered bid.

In addition, as described above, if the successful bidder gives up a successful bid, a penalty may be generated. Table 3 below shows examples of penalty criteria.

division Detail Reason for Penalty 1) When the registrant gives up after a successful bid
2) If the campaign is not registered until after the successful bid registration period
3) When the campaign manager handles forced abandonment of bid for a specific reason Penalty Charges Bid Registry Penalty Standard 1) Execution -30% of the execution amount will be added when the abandonment of auction
2) Execution -10% of the execution amount will be added when the abandonment of a successful bid exceeds 5 business days Reason for penalty charge Abandonment of Auction for Exposed Goods Penalty Due Date Last day of the next day of enforcement (e.g., due on 5/26 is 6/30) Penalty Detail Unit Applicable impressions Penalty waiver method Penalties waived for campaign managers giving up on abandonment

3 is a diagram showing an example of a penalty charge standard in an embodiment of the present invention. 3 is a penalty amounting to 10% of the execution amount (successful amount) on the 7th Monday on the -5 business day (Monday 7th day) from the execution start date (Monday 14th), and on the 7th Monday Shows that a penalty of 30% of the execution amount is incurred.

4 is a diagram illustrating an example of opening a new inventory according to one embodiment of the present invention. 4 shows the bid date for the execution period. The first dotted line box 510 represents the execution period of July (from June 30 to August 3). In this case, the first bid for the inventory of the July execution period is shown on June 2, which is the first Monday of June. Similarly, the second dotted line box 520 runs in August (from August 4 to August 31) and the third dotted box 530 runs in September (from September 1). Four weeks), respectively. Again, the first bid for inventory in the August flight period is on July 7, the first Monday in July, and the first bid for inventory in the September flight period, on August 4, the first Monday in August. It indicates progress on the job.

In the inventory opened on the first Monday of the month (first bidding date), the first lowest price and the keyword included in the keyword set may have the same composition. If the nature of the keyword is suddenly changed to a negative so that the sale is impossible, it may be changed before the next bid. In addition, when the first bid day of the month is designated as a holiday during the year, the next business day may be changed to the first bid date. Five years of baseline data for execution start date, execution end date, and initial bid date may be generated and provided to bidders.

In other words, the bidding proceeds every Monday (or the next business day if it is a holiday), and the new inventory of the next month may be opened (monthly selection and the first Monday selection in a separate Excel may be reflected in advance). In this case, when a bidding occurs in the bidding, re-bidding may proceed repeatedly until the week before execution.

5 is a diagram illustrating an example of a time point inventory opening criteria according to an embodiment of the present invention. 5 shows that the new inventory is opened and the bidding proceeds for the execution period from June 30 to August 3 on June 2. In this case, it can be seen that the inventory of the bidding on June 2 is repeatedly re-bided every Monday until June 30, the Monday before the execution, and until the successful bidder appears.

On July 7, when a new month's new inventory is being bid, bids for bidding inventory for the remainder of the new inventory on June 2 may be held, and the new inventory on July 7 is opened and opened. Bidding for the new inventory may proceed together.

6 is a diagram illustrating an example of a bid registration screen according to one embodiment of the present invention.

The first dotted line box 610 is an interface for searching / selecting a category, and keyword sets having an inquiry point in a bidable period may be inquired. 6 shows an example in which the keyword set "refrigerator" of the "home appliance" industry is inquired. If the inquiry point is not the bid date, it is impossible to select a keyword set and the registration button 620 may be deactivated. In addition, when the inquiry point is a bid date, it is possible to select a keyword set and the registration button 620 may be activated. Open inventory may include inventory that is vacant from the start of bid registration until the time the system prevents opening.

The recent impressions of the second dotted line box 630 may mean an average of impressions during the recent a week execution period of the keyword. The question mark icon may be a user interface for providing a description of recent impressions. For example, if the user clicks on the question mark icon of recent impressions, an explanatory phrase may be provided, such as "Average of impressions taken over the last three weeks in the keyword category-keywords may vary."

The recent successful bid price of the third dotted line box 640 may mean the highest price among the most recently successful bids with the corresponding keyword set. There may be a plurality of successful bidders on the basis of the successful bidder due to abandonment of the successful bidder. The question mark icon may be a user interface for providing a description of the recent successful bidder. For example, when the user clicks on the question mark icon of the recent successful bidder, an explanation phrase such as "This is the price recently bid by keyword category" may be provided.

In the table 650, the "bidding status" item may count bids for the same period, the same registrant, and the same keyword set. For example, a value of 2 in the "bidding status" item may mean that two bids exist for the same period, the same registrant, and the same keyword set. The value of the "Bid Status" item may be updated when the screen is reloaded.

7 is a diagram illustrating an example of a bid status screen according to an embodiment of the present invention. FIG. 7 illustrates a bid status screen 700 provided in the form of a popup when a link having a value of '2' of a 'bidding status' item is selected in the table 650 of FIG. 6. As described above, the bidding status screen 700 indicates that two bids (bid numbers '11111' and '11112') are registered for the execution period 2014-07-21 to 2014-07-27.

Referring back to FIG. 6, in the table 650, the "selection" item may be serviced so that it is impossible to check when it is not the bidding date, and may be serviced so as to check the vacancy in addition to the bidding date.

In addition, in the table 650, the category "category" may indicate the representative name of the keyword set and the number of keywords included in the keyword set.

8 is a diagram illustrating an example of a keyword detail screen according to an embodiment of the present invention. FIG. 8 illustrates a keyword detail screen 800 provided in the form of a popup when a link included in the “category” item is clicked in the table 650 of FIG. 6. The keyword detail screen 800 may list and display a category, an execution period, and keywords included in a category (keyword set).

FIG. 9 is a diagram illustrating an example of a registration screen for an individual bid case according to one embodiment of the present invention. For example, in the screen 600 of FIG. 6, when the user selects an execution period through the “selection” item of the table 650 and clicks the registration button 620, the registration screen 900 is displayed in a popup form. It may be provided to. The user may register an individual bid for the selected execution period by inputting an advertiser and a bid through the registration screen 900.

"Bid-related mailing address" is a user interface for entering a notification mailing address, which can be implemented so that a text box can be entered when a check box is clicked, and an email address registered in the user's user information is displayed by default in the text box. Can be.

When the bid price is input, the system may display an error information by checking an error of a bid below a minimum bid or an error of a bid unit. An error pop-up may be provided even if a bid event that the user has registered for the execution period exists.

FIG. 10 is a diagram illustrating an example of a bid request inquiry screen according to one embodiment of the present invention. FIG. The bid inquiry screen 1000 displays a user interface that allows a user to inquire and manage bid bids.

The execution period 1010 represents a user interface for inputting a desired execution period for the user and inquiring information on the bidding of the user within the input execution period. The default value can be set to [Today ~ no due date].

The definition of each bidding state of the exposure product may appear as shown in Table 4 below. The status description describes execution pending, in progress, and the inquiry option can show execution (execution pending, in progress).

Button activation by state can be expressed as shown in Table 5 below.

The link button of the campaign can be processed to delete the line and link the campaign again, and the link button of the campaign can be deleted when linking the campaign.

When the category link 1030 is clicked, the category detail screen 800 may be provided in the form of a popup as shown in FIG. 8.

In addition, in FIG. 10, the item “Campaign”, “Line”, “Material” and “Report” may indicate the output contents for each state as follows.

l Bidding: All items from "Campaign" to "Report" can be processed and output as no value.

l Auction: The "Campaign" item may display a connection button, and the user may be provided with an interface for connecting a campaign through the connection button. In the line item, an identifier of a set line (contract of a corresponding bid) may be output. Line connections may appear as output when lines are registered with the campaign management system. In addition, the "material" item and the "report" item may be treated as having no value.

l Before line registration: The campaign identifier may be output in the "campaign" item, and the "line" item, the "material" item, and the "report" item may be treated as no value.

l Preparation (waiting for execution): The campaign identifier may be output in the "Campaign" item, the line identifier may be output in the "Line" item, and the material identifier may be output in the "Material" item.

l Running: The campaign identifier may be displayed in the "Campaign" item, the line identifier may be output in the "Line" item, and the material identifier may be output in the "Material" item. In addition, a "view" link of a report that includes statistical information about exposure of content being executed may be generated and output.

The campaign identifier 1040 may include a campaign link and may be moved to the campaign detail screen when the campaign link is clicked. For example, the campaign details screen may be displayed through an update of the screen.

The location identifier 1050 may include a location inquiry link and may be moved to the location details screen when the campaign link is clicked.

At the time of registering the material, a button for registering the material may be output in the "material" item. For example, a button for registering a material may be output after the line connection is completed, and a material identifier may be output when the registration is completed.

In addition, at the time of connecting the line, a button for connecting the line may be output to the “line” item. The button for line connection may be output after registration of the campaign.

The "View" link in the "Reports" column includes (1) daily impressions, (2) clicks graphs, (3) clicks metrics, (4) Excel downloads of links-by-link reports, and (5) keywords and links-by-links reports. Excel download, (6) impressions per line, clicks, click rate indicators, (7) keyword impressions, clicks can be used to provide statistical information, such as click rate indicators.

If you select a bidding item in the "status" column on the bidding search screen 1000, the corresponding row is highlighted and the bidding status is selected from the action buttons (Bid Amount Modification Button, Bid Abandon Button, and Bid Abandon Button) Only buttons that can be operated in (auction amount modification button and abandonment bid button) can be activated and shown.

When the user clicks the bid amount correction button, a bid amount modification popup that can modify the bid amount may be displayed on the screen. In the bid modification popup, an interface for outputting grid information up to the bid amount and modifying the amount may be provided, and the bid amount may be modified by the unit of bid as in the bid registration. At this time, the service may be provided so that the amount is not entered below the minimum bid amount.

When the modification of the bid amount is completed, the bid amount and the final bid modification date and time of the corresponding case may be updated and displayed on the bid inquiry screen 1000.

When the user clicks the Abandon Bid button, the row is highlighted, similar to when the Edit Bid Amount button is clicked, and is bidding among the action buttons at the bottom (Bid Amount Button, Abandon Bid Button, and Abandon Auction Button) Only buttons that can be operated in the state (bid abandon button) can be activated and shown. When the abandonment of bidding is completed, the value of the "status" item is changed to [auction auction] state, and the final bid modification date and part may be updated and output.

The conditions of the campaign to be loaded when the campaign is linked must be that the campaign's status is not complete, and the campaign's flight duration must include the flight period of the winning keyword set, the ad type is the impression product described above, and the advertiser is the winner. The campaign must be a campaign belonging to the registrant's company (agency or rep) to be displayed on the list. When the campaign link is completed, a line link request may be sent to the campaign management system by mail.

In the case of abandoning a successful bid for a case where the line is not connected, the penalty and warning text generated may be output in a pop-up form. If a line is connected, a message may be displayed to give up a successful bid after deleting the line.

In addition, at the time of registering the material, a button for registering the material may be output in the "material" item. When the connection of the line is completed, the state may be changed to the "ready" state, and in the ready state, a button for registering a material may be output to the "material" item.

11 is a diagram illustrating an example of a keyword category management screen according to one embodiment of the present invention. In the keyword category management screen 1100, the view interface 1110 for each state may be configured to search for one category of being used, suspended, and all. By default, the busy state can be output. The disabled state does not appear in the in-use inquiry, but can be outputted only in the entire and suspended inquiries, and the text color may be displayed in gray.

Various categories may be displayed in the category area 1120, and a category selected by the user may be highlighted in bold when clicked. As shown in the category area 1120, the category may include a first-level category and a second-level category, and both the first-level category and the second-level category may be inquired by clicking. In addition, in the category area 1120, the categories may be displayed by being sorted in alphabetical order of the first-stage category name.

In the table 1130, the "category name" item may include an interface for searching a category, and detailed items may be displayed on the right side when the category is searched, and the first level category item of the first level is displayed by default. Can be. When a category is inquired by clicking an interface for inquiring a category, it is displayed as a read only screen, and when the edit button is pressed, the button is changed to [save] [cancel] and the modification can be made.

In the table 1130, the item "upper category move" may move from the second-level category to the upper category, and the corresponding region may not be displayed when the first-level category is inquired.

12 is a diagram illustrating an example of a category addition screen according to an embodiment of the present invention. The category adding screen 1200 may select an upper or lower category, and the selection box 1210 may be displayed when the lower category is selected. Up to five categories can be added at a time, and when a category is created, the default state can be set to "in use".

FIG. 13 is a block diagram illustrating components of a processor included in a computing system according to an exemplary embodiment. The computing system according to the present exemplary embodiment may correspond to the computing system 120 described with reference to FIG. 1, and includes a keyword set determining unit 1310, an initial unit price setting unit 1320, an information transmitting unit 1330, and a bidding information receiving unit ( 1340, a successful bidder selecting unit 1350, a search result page generating unit 1360, and a search result page transmitting unit 1370 may include a processor 122.

The keyword set determiner 1310 may extract keywords for each industry to determine a keyword set including a plurality of keywords. The industry may be preset, and at least one keyword set may be determined for each preset industry, and the number of keyword sets determined for each industry may be the same or different.

The initial unit price setting unit 1320 may set an initial unit price of the keyword set. The initial unit price may be used as the minimum bid when bidding on a keyword set.

The information transmitter 1330 may transmit information on the keyword set, the initial unit price, and the execution period to the first user device through the network. For example, a bid page for bidding may be configured and provided to a first user device connecting through a network. In this case, information about the keyword set, the initial unit price, and the execution period may be provided to the first user device through the bidding page. In the first user device, a bid for a keyword set selected from various keyword sets may be requested.

The bidding information receiving unit 1340 may receive, via the network, bidding information about the exposure product associated with the keyword set from the first user device, based on the initial unit price, and to be exposed exclusively during the execution period. The bid information may be sent with the request for bid at the first user device.

The successful bidder selecting unit 1350 may select a successful bidder by performing bidding on exposure products associated with the keyword set based on the received bid information. A bid for an exposure product may be made to content providers who want to exclusively expose content for a certain period of time.

In addition, the successful bidder selecting unit 1350 may select a successful bidder by executing a bid for an n + m (where m is a natural number of 2 or more) times during the nth execution period for the keyword set (where n is a natural number). have. Also, the successful bidder selecting unit 1350 executes the n + mth execution every execution period until the n + m-1th execution period when a bidder is not selected due to abandonment of a successful bid for bidding or the absence of a bidder. The bidder may be selected by re-running the bid for the period. At this time, the bidding may proceed at the beginning of each execution period.

The search result page generator 1360 generates a search result page in which a content of a successful bidder is placed in a predetermined area when a keyword received from a second user device receiving a search service during the execution period is a keyword included in a keyword set. can do. For example, if a keyword included in a keyword set is received during the execution period, the search result page generator 1360 may generate a search result page such that content of a successful bidder is exclusively placed in a predetermined area of the search result page. have.

The search result page transmitter 1370 may transmit the generated search result page to the second user device.

The content of the successful bidder may be managed by connecting a campaign registered in advance with the exposure product to the exposure product, and the campaign may be connected with the exposure product when the campaign period registered for the campaign includes the execution period.

As described above, according to embodiments of the present invention, the content of the successful bidder may be exclusively exposed through a specific area of the search result page during the successful bidding period.

The apparatus constituting the system of subjects described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the devices and components described in the embodiments are, for example, processors, controllers, arithmetic logic units (ALUs), digital signal processors, microcomputers, field programmable gate arrays (FPGAs). Can be implemented using one or more general purpose or special purpose computers, such as a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to the execution of the software. For convenience of explanation, one processing device may be described as being used, but one of ordinary skill in the art will appreciate that the processing device includes a plurality of processing elements and / or a plurality of types of processing elements. It can be seen that it may include. For example, the processing device may include a plurality of processors or one processor and one controller. In addition, other processing configurations are possible, such as parallel processors.

The software may include a computer program, code, instructions, or a combination of one or more of the above, and configure the processing device to operate as desired, or process it independently or collectively. You can command the device. Software and / or data may be any type of machine, component, physical device, virtual equipment, computer storage medium or device in order to be interpreted by or to provide instructions or data to the processing device. It can be embodied in. The software may be distributed over networked computer systems so that they may be stored or executed in a distributed manner. Software and data may be stored on one or more computer readable recording media.

The method according to the embodiment may be embodied in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The medium may be to continuously store a computer executable program, or to temporarily store for execution or download. In addition, the medium may be a variety of recording means or storage means in the form of a single or several hardware combined, not limited to a medium directly connected to any computer system, it may be distributed on the network. Examples of the medium include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, And ROM, RAM, flash memory, and the like, configured to store program instructions. In addition, examples of another medium may include a recording medium or a storage medium managed by an app store that distributes an application, a site that supplies or distributes various software, a server, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Although the embodiments have been described by the limited embodiments and the drawings as described above, various modifications and variations are possible to those skilled in the art from the above description. For example, the described techniques may be performed in a different order than the described method, and / or components of the described systems, structures, devices, circuits, etc. may be combined or combined in a different manner than the described method, or other components. Or even if replaced or replaced by equivalents, an appropriate result can be achieved.

Therefore, other implementations, other embodiments, and equivalents to the claims are within the scope of the claims that follow.

Claims (12)

In a computer implemented method,
Extracting keywords for each category to determine a keyword set including a plurality of keywords for each category;
Setting an initial unit price for each of the category-specific keyword sets;
Transmitting information about the category set, the initial unit price, and the execution period to a first user device through a network;
Bid information for the keyword set of the category selected in the first user device in association with the keyword set from the first user device based on the initial unit price and to be exposed exclusively during the execution period is provided via a network. Receiving;
Selecting a successful bidder for the keyword set of the selected category by bidding on the keyword set of the selected category with respect to the exposure product associated with the keyword set of the selected category based on the received bid information;
If the keyword received during the execution period from the second user device receiving the search service is a keyword included in the keyword set of the selected category, the content of the successful bidder of the keyword set of the selected category is displayed in a predetermined area of the search result page. Generating the search results page to be arranged exclusively; And
Transmitting the generated search result page to the second user device.
Including,
The content of the successful bidder selected through the bidding on the keyword set of the selected category is exposed exclusively through the predetermined area of the search result pages provided by the keywords included in the keyword set of the selected category during the execution period. Computer-implemented method characterized in that. delete The method of claim 1,
Selecting a successful bidder by proceeding the bidding,
And performing a bid for an n + m (the m is a natural number of two or more) th execution period in an nth execution period for the keyword set. The method of claim 3,
Selecting a successful bidder by proceeding the bidding,
If a bidder is not selected due to abandonment of a successful bid or the absence of a bidder, the bidder for the n + mth execution period is rerun for every execution period until the n + m-1th execution period. Computer implemented method characterized in that. The method of claim 3,
And wherein the bidding proceeds at the beginning of each execution period. The method of claim 1,
The content of the successful bidder is managed by linking a campaign registered in advance with the content with the exposure product,
And wherein the campaign is associated with the exposure product when the campaign period registered for the campaign includes the execution period for the keyword set of the selected category. A computer-readable recording medium in which a program for executing the method of any one of claims 1 or 3 is recorded. A computing system comprising one or more processors,
The one or more processors,
A keyword set determining unit which extracts keywords for each category and determines a keyword set including a plurality of keywords for each category;
An initial unit price setting unit for setting an initial unit price for each of the category-specific keyword sets;
An information transmitter to transmit information about the keyword set, the initial unit price, and the execution period of each category to a first user device through a network;
Bid information for the keyword set of the category selected in the first user device in relation to the exposure product associated with the keyword set from the first user device and based on the initial unit price and to be exposed exclusively during the execution period; Bidding information receiving unit received through;
A successful bidder selecting unit configured to select a successful bidder for the keyword set of the selected category by bidding on the keyword set of the selected category with respect to the exposure product associated with the keyword set of the selected category based on the received bid information;
If the keyword received during the execution period from the second user device receiving the search service is a keyword included in the keyword set of the selected category, the content of the successful bidder of the keyword set of the selected category is displayed in a predetermined area of the search result page. A search result page generator for generating the search result page to be arranged exclusively; And
A search result page transmitter for transmitting the generated search result page to the second user device
Including,
The content of the successful bidder selected through the bidding on the keyword set of the selected category is exposed exclusively through the predetermined area of the search result pages provided by the keywords included in the keyword set of the selected category during the execution period. Computing system, characterized in that. delete The method of claim 8,
The successful bidder selection unit,
And a bid for an n + m (m is a natural number of two or more) th execution period in an nth execution period for the keyword set. The method of claim 10,
The successful bidder selection unit,
If a bidder is not selected due to abandonment of a successful bid or the absence of a bidder, the bidder for the n + mth execution period is rerun for every execution period until the n + m-1th execution period. Computing system, characterized in that. The method of claim 10,
The content of the successful bidder is managed by linking a campaign registered in advance with the content with the exposure product,
And the campaign is associated with the exposure product when the campaign period registered for the campaign includes the execution period for the keyword set of the selected category.

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