KR101980430B1 - Method for providing broadcasting notification service in TV home shopping data broadcasting - Google Patents

Abstract

There is provided a method of receiving a broadcast notification service so that viewers can watch a desired broadcast program in a TV home shopping data broadcast. A method of providing a broadcast announcement service in the TV home shopping data broadcast is a method in which a service server providing a TV home shopping data broadcast displays a home shopping broadcast user interface including a home shopping VOD area, a TV app area, and a TV program table area on a digital TV step; Switching the home shopping broadcast user interface to a TV program schedule user interface when the TV schedule table area is selected by the remote controller; When a broadcast notification area is selected by a remote controller, the service server requests the message server for a broadcast notification message at a predetermined time; And the message server includes transmitting a broadcast notification message to the predetermined mobile phone number.

Description

TECHNICAL FIELD [0001] The present invention relates to a method for providing a broadcast announcement service in a TV home shopping data broadcast,

The present invention relates to a TV home shopping data broadcasting, and more particularly, to a service capable of receiving a broadcast notification message on a mobile device before broadcasting starts if a viewer registers a desired broadcast program in advance.

The TV home shopping market is increasing every year. The main reason for using TV home shopping is that you do not have to go directly to the offline store and can order goods while watching TV at home comfortably. The home shopping broadcast is broadcast continuously for 24 hours through one broadcast channel, and it is broadcasted with a different product or content in a time zone as in a normal TV broadcast.

In general, it is rare for a viewer to watch a home shopping broadcast all day. Most of the channel is turned off, and after the home shopping broadcast is exposed, the channel zapping is stopped for a while, and the user decides to purchase the product when he likes it. According to the conventional viewing method, the viewer tends to decide whether to view or not according to how the home shopping broadcast is exposed on the TV screen during channel jumping, rather than dominantly watching the home shopping channel.

A TV home shopping company has proposed various services in order to induce viewers to browse broadcasts by changing the conventional viewing method. For example, such is the broadcast schedule. As in the case of the general TV broadcast, if the viewer is provided with a broadcast schedule table of the home shopping broadcast, the viewer can selectively watch the desired broadcast. However, since the broadcast schedule table provided in the conventional TV home shopping data broadcast is merely a time-series arrangement of the character information related to the broadcast program, the viewer only uses the broadcast schedule as means for confirming the information, so that the utilization of the broadcast schedule table is very limited .

Therefore, the inventor of the present invention has introduced a new conceptual broadcasting schedule table and has been searching for a way to increase the purchase rate of the goods by helping the viewer to selectively watch the desired broadcasting program from among a large number of broadcasting programs provided in the TV home shopping broadcasting Thereby completing the present invention.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a method of receiving a broadcast announcement service so that viewers can watch a desired broadcast program in a TV home shopping data broadcast.

The problems to be solved by the present invention are not limited to the above-mentioned problems, and other problems not mentioned can be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, there is provided a method of providing a broadcast announcement service in a TV home shopping data broadcast, the method comprising: providing a home shopping VOD area, a TV app area, Displaying on a digital TV a home shopping broadcast user interface including; Switching the home shopping broadcasting user interface to a TV programming table user interface when the TV programming table area is selected by a remote controller, the service server having a plurality of broadcasting program areas divided by broadcasting contents; Wherein each of the broadcast program areas is divided into a selection area and a non-selection area according to whether the selection event is enabled by the remote controller, the non-selection area displays broadcast information, the selection area includes an order area for generating an order event of a product, And a broadcast notification area for generating a broadcast notification event informing the start of broadcast of the broadcast program); When selecting the broadcasting announcement area with the remote controller, the service server requests the message server for a broadcasting notification message at a predetermined time; And the message server transmitting the broadcast announcement message to a predetermined mobile phone number.

Here, the broadcast announcement area may be selectively displayed or activated only for the pre-broadcast program among the plurality of broadcast program areas.

The service server may not request the broadcast announcement message if the broadcast time of the broadcast program belongs to a predetermined time zone even if the broadcast announcement region for the predetermined broadcast program is selected.

Wherein the order region includes an order region for calling a detailed screen for a tangible product advertised in the broadcast program, a consultation application region for calling a detailed screen for an intangible product advertised in the broadcast program, And a sales area in the broadcasting where the commodity purchase is possible.

The step of requesting the broadcast announcement message comprises: confirming whether or not to accept the message; And inputting a mobile phone number to receive the broadcast notification message.

The details of other embodiments are included in the detailed description and drawings.

As described above, according to the method of providing the broadcast announcement service in the TV home shopping data broadcasting according to the present invention, the viewer can receive various services from the TV schedule table user interface provided in the home shopping data broadcast. In particular, unlike computers and smart devices, data broadcasting operates only with remote controls that are relatively limited in operation, so a TV programming table user interface optimized for the remote controller is provided. That is, each broadcast program area constituting the TV schedule table user interface is not selected by the remote controller, but is displayed separately in a non-selection area for displaying broadcast information with thumbnails or characters, and a selection area selectable with a remote controller. The selection area includes an order area and a broadcast notification area. The user can directly order goods to be sold in a specific broadcast program on the TV schedule list user interface, have. In this way, when the viewer mainly watches the home shopping data broadcast, the product purchase rate will be higher.

1 schematically shows a configuration of a network system according to an embodiment of the present invention.
FIG. 2 is a schematic view of a home shopping broadcasting user interface according to an embodiment of the present invention.
FIG. 3 is a schematic view of a TV program table user interface according to an embodiment of the present invention.
FIG. 4 illustrates an example of an order area displayed on the TV program schedule user interface of the present invention.
5 is a flowchart sequentially illustrating a method of providing a broadcast announcement service in a TV home shopping data broadcast according to an embodiment of the present invention.
6 illustrates an exemplary broadcast announcement message of the present invention.
FIG. 7 illustrates an exemplary implementation of the TV program table user interface of FIG.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

In the present invention, T-commerce refers to a data broadcasting service capable of conducting a series of commercial transactions including search, purchase and settlement of goods information through digital TV. In the present invention, unless otherwise stated, the home shopping broadcast is specified as a home shopping broadcast provided by T-commerce data broadcast.

The data broadcast of the present invention is distinguished from a television broadcast and transmits information in the form of a code or data instead of a voice / video broadcast. When a digital signal is transmitted to a broadcast radio wave, It is a new field of broadcasting as new media with the characteristic of decrypting, processing and receiving the result directly by the receiver, or controlling other machinery, etc. by the information.

Hereinafter, a method for providing a broadcast announcement service in a TV home shopping data broadcast according to an embodiment of the present invention will be described with reference to the accompanying drawings. 1 schematically shows a configuration of a network system according to an embodiment of the present invention.

The network system 1 according to an embodiment of the present invention includes a service server 40, a message server 50, a set-top box 30, a digital TV 20, and a cellular phone 70. The network system 1 of this embodiment is limited to conceptually explaining how the T-commerce data broadcasting service is systematically provided, and does not represent all networks related to TV broadcasting.

The service server 40 basically transmits the home shopping VOD contents constituting the TV home shopping data broadcasting to the set top box 30. The service server 40 includes a database for managing data broadcast contents and other resources, and may include, for example, a home shopping VOD, product information, user information, or order information. In addition to the above-mentioned configuration, the service server 40 further includes means for managing, processing, transmitting and receiving various data, means for processing communication with an external device or an external system, and means for authentication and security , Which may include various hardware devices, server devices, software, and the like.

The set top box 30 is connected between the digital TV 20 and the service server 40 to mediate data transmission and reception between the digital TV 20 and the service server 40. The set top box 30 is given a unique set top box ID (SAID) and when the digital TV 20 connects to the service server 40 via the set top box 30, Top box ID of the set top box ID, and obtains the user information corresponding to the set top box ID by inquiring the external or internal subscriber information management system. The set-top box 30 is usually connected to the digital TV 20 through a cable. The set-top box 30 is connected to the service server 40 via a network medium and receives TV broadcast, data broadcast, and related data from the service server 40 and displays the received data on the digital TV 20 . The network medium includes a wired and / or wireless network. Preferably, a cable connected to the service server 40 may be connected to the set-top box 30 for data transmission / reception. The remote controller 10 executes a control command to operate the digital TV 20 and / or the set-top box 30. [

The message server 50 receives the mobile phone number information and the broadcast announcement message request from the service server 40 and transmits the broadcast announcement message to the mobile phone 70 matching the mobile phone number. The message server 50 can transmit a message using various known mobile communication networks. The message server 50 may further include means for managing, processing and transmitting / receiving various data, means for processing communication with an external device or an external system, and means for authentication and security, Various hardware devices, server devices, software, and the like.

The cellular phone 70 is an electronic device connected to the message server 50 via wireless communication and capable of receiving a broadcast notification message from the message server 50 at a predetermined time. For example, the cellular phone 70 may be composed of any device capable of receiving a text message.

Generally, when the digital TV 20 is turned on, the television broadcast screen will normally be turned on. It may be a terrestrial television broadcast channel or a cable or satellite broadcast channel. The user or the viewer can transmit a control command to the set-top box 30 and / or the digital TV 20 so as to switch to the data broadcasting screen by operating the remote controller 10. [ A home shopping VOD or a home shopping broadcasting user interface may be reproduced on the data broadcasting screen. In the present invention, when a viewer requests the TV program schedule user interface by operating the remote controller 10, the corresponding user interface is output through the screen of the digital TV 20. [

FIG. 2 is a schematic view of a home shopping broadcasting user interface according to an embodiment of the present invention. The home shopping broadcast user interface 100 includes a content area 120, 130, 132, 134, 140, 150, 160 and a background area 110 surrounding the content area. Each of the content areas 120, 130, 132, 134, 140, 150 and 160 includes a home shopping VOD area 120 displaying home shopping VOD contents, TV application areas 130, 132, and 134 having a plurality of independent functions, An event area 140 for announcing an event, an order area 150 for directly purchasing a commodity being broadcasted, and a TV schedule table area 160 for causing screen switching to a TV schedule table user interface.

The background area 110 refers to an area that is not a content area in the home shopping broadcast user interface 100 and becomes a background skin of the content area. Also, the background area 110 may include a general mark (not shown) that provides information only as text and / or images. The general cover may include an address of a website, an order phone number, a consultation phone number, remote controller trigger information, weather information, a data broadcast home shopping channel, and other guidance text or images.

The TV application areas 130, 132, and 134 may include an application that displays a real-time ranking list of home shopping broadcasts, an application that displays predetermined merchandise planning content, an application that recommends content to viewers, and the like.

In the case of the home shopping user interface 100 of the present embodiment, the home shopping VOD area 120 and the TV application areas 130, 132, 134, and 136 are displayed as being isolated from each other. However, no. That is, when the user operates the remote controller 10 to switch the home shopping VOD area to the full screen or a similar screen, the TV app area may be displayed so as to overlap with the home shopping VOD area in the form of a pop-up window. Further, the present invention is not limited to the number, position, type, and the like of the content area shown in FIG.

The event area 140 may display detailed information, discount information, purchase information, and the like with respect to the home shopping broadcast content to be played through the home shopping VOD area 120.

If the order area 150 is selected, a pop-up window or a screen switching order for ordering a product currently being broadcasted on the current home shopping VOD is performed, and the viewer can conclude the order using the remote controller 10.

The TV schedule table area 160 includes a broadcast schedule table application for providing overall broadcast program information provided by a home shopping data broadcast. When the viewer operates the remote controller 10 to select the TV schedule table area 160, the home shopping broadcasting user interface 100 is switched to the TV schedule table user interface 200 shown in FIG. FIG. 3 is a schematic view of a TV program table user interface according to an embodiment of the present invention. The TV schedule table user interface 200 can be displayed in full screen.

3, the TV program schedule user interface 200 includes a plurality of broadcast program areas PR _{n -2} , PR _{n -1} , PR _n , PR _{n +1} , and PR _{n + 2} classified by broadcast content do. It is preferable that the broadcast program areas PR _n-2 , PR _{n -1} , PR _n , PR _{n +1} , and PR _{n + 2} are exposed only on the same day. If there is a pre- . Each of the broadcast program areas PR _{n -2} , PR _{n -1} , PR _n , PR _{n +1} , and PR _{n + 2} is arranged in a clockwise column direction, And can select a desired broadcast program by moving. The region (PR _n) arranged in the center in the program area (PR _{n -2, n -1} PR, PR _n, PR _{n +1, n +2} PR) is arranged is highlighted as a broadcasting program currently being broadcast, placed on the left region _{(PR n -2, PR n -} 1) is placed after the end of the broadcast program, an area located on the right side (PR _{n +1,} PR _{n + 2)} is not broadcast the broadcast is started All programs can be deployed. Although not shown, a tag "broadcasting" may be exposed to the broadcast program area PR _n currently being broadcasted.

Each of the broadcast program areas PR _{n -2} , PR _{n -1} , PR _n , PR _{n +1} , and PR _{n + 2} can be selected according to whether the selection event is possible with the remote controller 10, And regions 210, 220, and 230, respectively. The non-selected areas 210, 220, and 230 display broadcast information of the corresponding program. For example, the non-selected areas 210, 220, and 230 include a broadcast time area 210 for displaying a broadcast time of the broadcast program, a thumbnail area 220), and a product name / price area 230 for displaying the product name and price information of the product to be sold in a character format. The selection areas 240 and 250 may include an order area 240 for generating an order event of a commodity and a broadcast announcement area 250 for generating a broadcast announcement event informing the start of broadcast of the broadcast program in advance.

FIG. 4 illustrates an example of an order area displayed on the TV program schedule user interface of the present invention. As shown in FIG. 4, the order area 240 can be displayed as one of order, consultation, and on-air sales. Here, the order area is an application that calls a detailed screen for a product if the product being advertised / sold in the corresponding program is a tangible product. The consultation application area is an application that invokes a detailed screen for the product if the product being advertised / sold in the corresponding program is an intangible product. The on-air sales area is an application that calls a message for a product that is available only during a broadcast.

Broadcasting the notification area 250 is not yet broadcast from a plurality of broadcasting program region (PR _{n -2, n -1} PR, PR _{n, n +1} PR, PR _{n + 2)} program broadcast before the broadcast program (PR _{n +1} , PR _{n + 2} ). Therefore, the broadcasting program (PR _n) or the broadcast program (PR _{n -2,} PR _{n - 1),} the broadcast notification area 250 can be displayed is disabled or not displayed for.

Hereinafter, a method of providing a broadcast announcement service in the TV home shopping data broadcast of the present invention will be described in detail with reference to FIG. 5 is a flowchart sequentially illustrating a method of providing a broadcast announcement service in a TV home shopping data broadcast according to an embodiment of the present invention.

First, when the viewer selects the TV home shopping data broadcasting with the remote controller 10, the service server 40 transmits the home shopping broadcasting user interface 100 shown in FIG. 2 on the digital TV 20 through the set-top box 30 Display. Here, when the TV schedule table area 160 is selected, the service server 40 switches the home shopping broadcast user interface 100 to the TV schedule table user interface 200.

Then, the remote control 10 selects a broadcast program area 250 or an activated broadcast program (S10). The broadcast announcement area 250 can be selectively displayed or activated only for the broadcast programs PR _{n +1} and PR _{n + 2} .

When the broadcasting announcement area 250 is selected by the remote controller 10, the service server 40 displays a screen for confirming whether or not to receive the broadcasting announcement message on the digital TV 20 through a pop-up window or a screen switching operation ). The broadcast announcement message includes a message such as an SMS, an LMS, an MMS, or the like that can be received by the mobile phone 70. A detailed guiding text for message reception can be displayed on the screen, and buttons such as " agree ", " cancel ", and the like can be displayed together.

If the user agrees to the message reception, the service server 40 displays on the digital TV 20 a screen for inputting the mobile phone number to receive the broadcasting announcement message through a pop-up window or a screen switching, The mobile phone number is input (S40). The reservation of the broadcast notification service is completed through a pop-up window for confirming the telephone number. Through this process, the service server 40 stores the broadcast program information and the mobile phone number that are the object of the broadcast notification service.

The service server 40 requests the message server 50 to transmit the broadcast announcement message to the stored mobile number at a predetermined time (specifically, before the start of broadcast of the stored broadcast program). On the other hand, the service server 40 may not request a broadcast notification message to the message server 50 when the broadcast time of the selected broadcast program belongs to a predetermined time zone, for example, 8:00 PM to 8:00 AM. This is because it is preferable not to transmit a notification message to the mobile phone in this time zone even if a broadcast notification is set for a broadcast program broadcasted at night or early morning due to a user's mistake.

The message server 50 receiving the request from the service server 40 transmits the broadcast notification message to the mobile phone number (S50). 6 illustrates an exemplary broadcast announcement message of the present invention.

For reference, FIG. 7 exemplifies a case where the TV program table user interface of FIG. 3 is actually implemented.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, You will understand. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

1: Network system
10: Remote control
20: Digital TV
30: Set-top box
40: service server
50: Message Server
70: Mobile phone
100: Home shopping broadcasting user interface
110: background area
120: Home shopping VOD area
130, 132, 134: TV app area
140: Event area
150: immediate order area
160: TV schedule table area
200: TV Schedule User Interface
210: broadcast time zone
220: Thumbnail area
230; Product Name / Price Area
240: Order area
250: Broadcast notification area

Claims (5)

A method of providing a broadcast notification service by displaying a TV program schedule on a digital TV, not a web page, in a T-commerce data broadcast,
Displaying a home shopping broadcast user interface including a home shopping VOD area, a TV app area, and a TV schedule table area on a digital TV, the service server providing a TV home shopping data broadcast;
When the TV programming table area is selected by the remote controller, the service server converts the home shopping broadcasting user interface to a TV program table user interface (the TV program table user interface includes a plurality of broadcasting program areas classified by broadcasting contents; The user selects one of the plurality of broadcast program areas displayed on the digital TV using a direction key of the remote controller without using a separate search window to reserve a broadcast announcement service for the desired broadcast program, The broadcast program area is divided into a selection area and a non-selection area depending on whether the selection event is enabled by the remote controller, the non-selection area displays broadcast information, the selection area includes an order area for generating an order event of a product, A room that tells the program to start broadcasting And a notification area for the broadcast alert trigger an event);
Wherein the service server requests the message server to transmit a broadcast notification message to a predetermined mobile phone number at a predetermined time when the broadcast notification area is selected by the remote controller, Delivery method. The method according to claim 1,
Wherein the broadcast announcement area is selectively displayed or activated only in a pre-broadcast program among the plurality of broadcast program areas. The method according to claim 1,
Wherein the service server does not request the broadcast announcement message if the broadcast time of the broadcast program belongs to a preset time zone even when the broadcast announcement region for the predetermined broadcast program is selected. A method of providing a broadcast notification service. The method according to claim 1,
Wherein the order region includes an order region for calling a detailed screen for a tangible product advertised in the broadcast program, a consultation application region for calling a detailed screen for an intangible product advertised in the broadcast program, And a sales area in which a product can be purchased when the service is available, in a TV home shopping data broadcast. The method according to claim 1,
The step of requesting the broadcast announcement message comprises: confirming whether or not to accept the message; And inputting a mobile phone number to which the broadcast announcement message is to be transmitted, in the method of providing a broadcast announcement service in a TV home shopping data broadcast.

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