KR101958265B1 - Method for providing marketing information, system thereof and service apparatus thereof - Google Patents

Abstract

More particularly, the present invention relates to providing marketing information in an irregular manner in accordance with activity information, integrating and managing activity information on services used on-line or mobile, When a customer uses various online or mobile services, various activity information can be accumulated and managed as an integration point to receive benefits unexpected from the customer, and the merchant can receive activity information related to the use of various external services of the customer as marketing information Can be utilized.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a marketing information providing method,

The present invention relates to providing marketing information, and more particularly, to an integrated platform-based marketing system that integrates and manages activity information on services used online or through mobile and provides marketing information in an irregular manner according to activity information. Information providing method, system and apparatus.

With the development of the mobile communication network and the development of the terminal specification, the mobile communication terminal has become a necessity of modern people and has evolved into a total entertainment device beyond the conventional category of simple communication apparatus or information providing apparatus.

In recent years, as the development of high-speed communication networks and electronic commerce using them have become common, netizens searching for or purchasing goods (real or digital contents) are increasing exponentially. Accordingly, an e-commerce provider provides a variety of services in order to promote its products or to provide various additional services through its online service by opening its homepage or shopping mall online to absorb netizens as members.

In general electronic commerce, the traffic of the site related to the transaction transaction is directly related to the success or failure of the business. As a result, e-commerce operators not only advertise at high cost on online or mobile in order to maximize the frequency of site exposure, but also use various marketing policies in order to increase loyalty and induce additional transactions.

A representative example of such a marketing policy is a point accumulation system in which a predetermined percentage of the transaction amount is accumulated as a point and a accumulated point is used as cash at the time of a subsequent transaction. At this time, online and mobile commercial transactions are performed separately, and points according to usage results are also separately provided.

However, the point accumulation system is provided at a certain rate according to the purchase of goods or services on the mobile or mobile, regardless of the user's additional activities.

Korean Patent Laid-Open No. 10-2002-0018527 A, Mar. 08, 2002 (Name: Integrated on-line / off-line commercial transaction management system and method thereof)

In order to solve such conventional problems, it is an object of the present invention to provide a method and system for managing a variety of activity information in an integrated point when a customer uses various online or mobile services based on an integrated platform, A method for providing marketing information based on the integrated platform, a system therefor, and a service apparatus for the system.

According to another aspect of the present invention, there is provided a marketing information providing system including a user terminal using a service through at least one of on-line and mobile services, a plurality of users used on at least one of on- Collects the activity information of the service, converts the collected activity information into activity points, stores the activity points by user ID, compares the preset reference points with the activity points, sets the user's rating, And a merchant server for receiving marketing information generated based on customer-specific activity information classified by a rating from the service device and utilizing the generated marketing information as a marketing means.

A service device according to an exemplary embodiment of the present invention includes a service communication unit for receiving activity information on a service used on-line or via a mobile from a user terminal or an agent server and transmitting event information provided on the basis of activity information, The activity information is converted into an activity point, the activity point is stored for each user ID, the preset reference point and the activity point are compared with each other, And a service control unit for controlling the marketing information corresponding to the set grade.

In addition, the service apparatus according to the present invention may further include a service storage unit for storing the collected activity information and corresponding activity points for each customer ID.

In addition, in the service apparatus according to the present invention, the service control unit may assign different weights to the collected activity information to convert the collected activity information into activity points, to divide the activity point collection period by hour, day of the week, A point management module for managing and setting activity points to a plurality of classes, and a personalization management module for collecting activity information of service use for a user using at least one of online and mobile, and managing the collected activity information by user ID Further comprising:

Also, in the service apparatus according to the present invention, the service control unit sets the user level by applying the correlation between the accumulated cumulative value of the points collected according to the activity information and the activity points, and provides differentiated benefits according to the set user level .

The method of providing marketing information according to an exemplary embodiment of the present invention includes collecting activity information of a service for a plurality of users, the service device using at least one of online and mobile, A step in which the service device stores an activity point for each user ID; a step in which the service device compares a predetermined reference point with an activity point to set a rating of the user; and a step And a step of providing information.

Further, in the marketing information providing method according to the present invention, the activity information may include at least one of evaluation, opinion, suggestion, questionnaire or comment on the goods or services traded on the online or mobile basis, And is one piece of information.

In the method of providing marketing information according to the present invention, the collecting may include collecting activity information on service utilization through at least one of online or mobile from a plurality of merchant servers on the integrated platform.

In addition, in the marketing information providing method according to the present invention, in the conversion step, the service apparatus may assign different weight values to the collected activity information, and convert the weighted values into activity points.

According to another aspect of the present invention, there is provided a method for providing marketing information, the method comprising the steps of: dividing an activity point collection period by time, day, month, year, and a plurality of activity points To a level of < / RTI >

Also, in the marketing information providing method according to the present invention, the marketing information is information on at least one of a gift, invitation ticket, and gift certificate for at least one of social contribution, publicity, and celebration.

According to another aspect of the present invention, there is provided a method for providing marketing information, the method comprising the steps of: generating marketing information according to activity information for each class of a service device.

According to another aspect of the present invention, there is provided a method for providing marketing information, wherein the service device periodically provides marketing information corresponding to a customer's rating.

According to another aspect of the present invention, there is provided a method for providing marketing information, comprising the steps of: combining at least one or more pieces of information such as a sales amount, a preference level or a number of members, and a service satisfaction level for a plurality of merchants; A step of selecting a superior franchisee that is evaluated as a higher grade, and a step in which the service device provides the generated marketing information based on the activity information per customer to a plurality of excellent franchisees.

As another means for solving the problem of the present invention, there is provided a computer readable recording medium on which a program for executing a marketing providing method is recorded.

According to the present invention, when a customer uses various online / mobile services, the integrated platform accumulates and manages various activity information as integration points to receive benefits that the customer can not expect, and the merchant uses various external services Can be used as marketing information.

In addition, affiliate marketing and advertisement can be provided through a life log generated using a customer activity information database. In other words, target marketing can be performed by analyzing information of the customer's activity collected from the merchant, or the advertisement can be displayed to the target customer.

1 is a diagram illustrating a configuration of a marketing information providing system based on an integrated platform according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of a service apparatus according to an embodiment of the present invention.
3 is a flowchart illustrating a method of providing marketing information according to an embodiment of the present invention.
4 is an exemplary diagram for explaining a marketing information providing method based on an integrated platform according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms and words used in the present specification and claims should not be construed to be limited to ordinary or dictionary meanings and the inventor is not limited to the concept of terminology for describing his or her invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

Hereinafter, a user terminal according to an exemplary embodiment of the present invention will be described as a representative example of a mobile communication terminal connected to a communication network and capable of using various services using the Internet on the mobile or mobile, but the terminal is not limited to the mobile communication terminal, An information communication device, a multimedia terminal, a wired terminal, a fixed terminal, and an IP (Internet Protocol) terminal. Also, the terminal may be a mobile phone, a portable multimedia player (PMP), a mobile Internet device (MID), a smart phone, a desktop, a tablet PC, a notebook, And an information communication device, which can be advantageously used in a mobile terminal having various mobile communication specifications.

FIG. 1 is a diagram illustrating a configuration of a marketing information-based marketing information providing system according to an embodiment of the present invention.

1, the integrated platform-based marketing information providing system 100 according to the present invention includes a plurality of user terminals 10a, 10b, ..., 10n, a service apparatus 20, a merchant server 30, And a communication network 40.

In addition, the service device 20 according to the present invention or a processor mounted on the user terminal 10 can process program instructions for executing the method according to the present invention. In one implementation, the processor may be a single-threaded processor, and in other embodiments, the processor may be a multithreaded processor. Further, the processor is capable of processing instructions stored on a memory or storage device.

The communication network 40 performs a series of data transmission and reception operations for data transmission and information exchange between the user terminal 10, the service device 20, and the focal terminal 30. In particular, the communication network 40 may use various types of communication networks. For example, a WLAN (Wireless LAN), a Wi-Fi, a Wibro, a WiMAX, a High Speed Downlink Packet Access (HSDPA) Or a wired communication method such as Ethernet, xDSL (ADSL, VDSL), HFC (Hybrid Fiber Coax), FTTC (Fiber to the Curb) and FTTH (Fiber To The Home) . In addition, the communication network 40 is not limited to the communication method described above, and may include any other known or later-developed communication methods in addition to the communication methods described above.

The user terminal 10 communicates with the service device 20 or the merchant server 30 through the communication network 40 to transmit and receive data on service use. In particular, the user terminal 10 according to the present invention uses the service through online or mobile.

The service device 20 communicates with the user terminal 10 or the merchant server 30 via the communication network 40 to transmit and receive data on service use. In particular, the service device 20 according to the present invention collects activity information on services used by a plurality of users via online or mobile. Then, the service device 20 converts the collected activity information into activity points, and stores the activity points separately for each user ID. Then, the service device 20 sets the user's rating by comparing the predetermined reference point with the activity point, and provides the marketing information corresponding to the set rating to the user terminal 10 or the merchant server 30. For example, online or mobile services may include e-commerce, community, social network services (SNS), and the like.

Also, the service device 20 according to the present invention sets a user level by applying accumulated values of points collected for each user's activity information. At this time, the service apparatus 20 can reset the event entry availability according to the user level corresponding to the point accumulation value. That is, the service device 20 sets the user level through the correlation between the total accumulated points and the activity points, and provides differentiated benefits according to the set user level. For example, the service device 200 can mathematically analyze the cumulative point and the activity point of the current month to extract the activity rate of the current month, and assign a higher level to the user with a larger increase range of the activity rate.

The merchant server 30 communicates with the user terminal 10 or the service device 20 through the communication network 40 to transmit and receive data for service use. In particular, the merchant server 30 according to the present invention receives the marketing information generated based on the customer-specific activity information classified by the rating from the service device 20, and uses the marketing information as marketing means.

In addition, the integrated platform-based marketing information providing system 100 of the present invention can provide affiliate marketing and advertisement through a life log created using a customer activity information database. In other words, target marketing can be performed by analyzing information of the customer's activity collected from the merchant, or the advertisement can be displayed to the target customer. For example, the service device 20 manages information collected from each merchant server 20 and acquires information such as age, age, preference, and personality of the customer through analysis of activity information for a specific customer have. Then, the service device 20 can promote the new merchandise to the target customers, and provides a point to the merchant server 30 to mediate the connection with the customer. In addition, the service device 20 can divide the merchant server 30 into a plurality of segments by dividing the merchant server 30 into industry groups, categorize customers according to the segments, and then apply the marketing to marketing. For example, businesses can be divided into fashion, automobile, game, and culture.

Accordingly, when the customer uses various online or mobile services, the integrated platform of the present invention accumulates and manages various activity information as integration points to receive benefits that the customer can not expect, Activity information related to use can be utilized as marketing information.

2 is a diagram illustrating a configuration of a service apparatus according to an embodiment of the present invention.

Referring to FIG. 2, a service apparatus 20 according to the present invention includes a service control unit 21, a service storage unit 22, and a service communication unit 23. At this time, the service control unit 21 includes a point management module 21a and a personalization management module 21b, and the service storage unit 22 includes a customer activity information DB 22a.

The service communication unit 23 performs a function of transmitting and receiving data to and from the user terminal 10 and the merchant server 10b through the communication network 40. [ Particularly, the service communication unit 23 according to the present invention receives activity information on a service that a user uses from a user terminal 10 or a merchant server 30, either online or via a mobile, and transmits event information To the user terminal (10) or the merchant server (30).

The service storage unit 22 stores overall data according to the function of the service device 20. [ In particular, the service storage unit 22 according to the present invention stores the activity information corresponding to the collected activity information by the customer ID.

The service control unit 21 may be an operating system and a process unit for driving each configuration. In particular, the service control unit 21 according to the present invention collects activity information on service utilization of a plurality of users used on-line or mobile. For example, online or mobile services may include e-commerce, community, and social network services. Here, the service control unit 21 collects activity information of a customer's service use on-line or mobile from a plurality of merchant servers on the integrated platform. For example, the activity information includes evaluation, opinions, suggestions, questionnaires or comments on the goods or services that are traded on-line or mobile, and purchase confirmation information on the purchased items.

The service control unit 21 converts the collected activity information into activity points. At this time, the service control unit 21 assigns the respective weight values to the collected activity information and converts them into activity points. The service control unit 21 stores the activity points by user ID.

The service control unit 21 compares the preset reference point with the activity point to set the user's rating. Here, the service control unit 21 divides the activity point collection period by time, day of the week, month, and year, and sets the activity points collected during the divided period as a plurality of classes.

The service control unit 21 provides marketing information corresponding to the set grade. Here, the service control unit 21 periodically provides the marketing information corresponding to the customer's rating. In addition, the service control unit 21 combines at least one of sales, preference, number of members, and service satisfaction for a plurality of merchants, compares the combined information, selects a superior merchant that is evaluated as a higher rank, And provides marketing information generated based on information to only a large number of excellent merchants. For example, marketing information is information about events such as gifts, invitations, gift certificates for social contribution, publicity, celebration, and the like.

In order to more effectively perform the function of the service apparatus 20, the service control unit 21 includes a point management module 21a and a personalization management module 21b. In particular, the point management module 21a assigns different weights to the collected activity information and converts them into activity points. The point management module 21a classifies the activity point collection period by time, day of the week, month, and year. Here, the point management module 21a sets and manages the activity points into a plurality of classes.

In addition, the service control unit 21 according to the present invention sets a user level by applying accumulated values of points collected for each user's activity information. At this time, the service control unit 21 can reset the event entry availability according to the user level corresponding to the accumulated point value. That is, the service control unit 21 sets the user level through the correlation between the total accumulated points and the activity points, and provides the differentiated benefits according to the set user level. For example, the service control unit 21 can mathematically analyze the accumulation point and the activity point of the current month to extract the activity rate of the current month, and designate a higher level for the user with a large increase range of the activity ratio.

The personalization management module 21b collects activity information of a user who uses a service through online or mobile, and manages the collected activity information by user ID.

In addition, the service device 20 configured as described above may be implemented as one or more servers operating in a server-based computing-based manner or in a cloud-based manner. In particular, the marketing information generated based on the activity information collected according to the service using the cloud computing device can be provided through a cloud computing function that can be permanently stored in the cloud computing device on the Internet. Here, cloud computing utilizes Internet technology in digital terminals such as desktops, tablet computers, laptops, netbooks and smart phones to provide virtualized IT (Information Technology) resources such as hardware (server, storage, (Database, security, web server, etc.), service, data, etc. on demand.

On the other hand, the memory mounted on the user terminal 10, the service device 20 and the merchant server 30 stores information in the device. In one implementation, the memory is a computer-readable medium. In one implementation, the memory may be a volatile memory unit, and in other embodiments, the memory may be a non-volatile memory unit. In one implementation, the storage device is a computer-readable medium. In various different implementations, the storage device may comprise, for example, a hard disk device, an optical disk device, or any other mass storage device.

Although the present specification and drawings describe exemplary device configurations, the functional operations and subject matter implementations described herein may be embodied in other types of digital electronic circuitry, or alternatively, of the structures disclosed herein and their structural equivalents May be embodied in computer software, firmware, or hardware, including, or in combination with, one or more of the foregoing. Implementations of the subject matter described herein may be embodied in one or more computer program products, i. E. One for computer program instructions encoded on a program storage medium of the type for < RTI ID = 0.0 & And can be implemented as a module as described above. The computer-readable medium can be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of matter that affects the machine readable propagation type signal, or a combination of one or more of the foregoing.

3 is a flowchart illustrating a method of providing marketing information according to an embodiment of the present invention.

Referring to FIG. 3, in the marketing information providing method according to the present invention, the user terminal 10 communicates with the merchant server 30 in step S11 to use an online or mobile service. Then, in step S13, the user terminal 10 transmits the usage history according to the service use to the service device 20. [ In step S15, the merchant server 10 transmits the customer service history to the service device 20. [ For example, online or mobile services may include e-commerce, community, and social network services.

In step S17, the service device 20 collects activity information on a plurality of users, which are used on-line or via a mobile terminal, through the user terminal 10 or the merchant server 30. Here, the activity information includes an evaluation, an opinion, a suggestion, a questionnaire or a comment on the goods or services traded on the on-line or mobile, and a purchase confirmation information on the purchased goods. Then, the service apparatus 20 assigns different weights to the activity information collected in the step S19 and converts them into activity points.

In step S21, the service device 20 compares the preset reference point with the activity point to set the user's rating. Here, the service device 20 divides the activity point collection period by time, day of the week, month, and year, and sets the activity points collected during the divided period as a plurality of classes. Then, in step S23, the service device 20 identifies the activity points by user ID, constructs and stores the activity information DB 22a.

The service device 30 generates marketing information based on the activity point in step S25. Here, the marketing information is information on events such as gifts, invitations, and gift certificates for social contribution, publicity, celebration, and the like. Then, in step S27, the service device 30 transmits the marketing information according to the customer-specific service usage to the merchant server 30. Here, the service apparatus 20 combines at least one of sales, preference or number of members, and service satisfaction for a plurality of merchants, compares the combined information, selects a superior merchant that is evaluated as a higher rank, And provides marketing information generated based on information to only a large number of excellent merchants.

When the marketing information is received, the merchant server 30 uses the marketing information received in step S29 as a customer-specific event. Such marketing information can be provided at irregular intervals according to the customer's grade. In addition, the service device 20 provides marketing information corresponding to the grade set in the user terminal 10 in step S31. That is, the service control unit 21 periodically provides the marketing information corresponding to the customer's rating.

In addition, the service device 20 sets the user level by applying cumulative values of points collected for each user's activity information. At this time, the service apparatus 20 can reset the event entry availability according to the user level corresponding to the point accumulation value. That is, the service device 20 sets the user level through the correlation between the total accumulated points and the activity points, and provides differentiated benefits according to the set user level. For example, the service device 200 can mathematically analyze the cumulative point and the activity point of the current month to extract the activity rate of the current month, and assign a higher level to the user with a larger increase range of the activity rate.

Accordingly, when the customer uses various online or mobile services, the integrated platform of the present invention accumulates and manages various activity information as integration points to receive benefits that the customer can not expect, Activity information related to use can be utilized as marketing information.

4 is an exemplary diagram for explaining a marketing information providing method based on an integrated platform according to an embodiment of the present invention.

Referring to FIG. 4, the integrated marketing platform according to the present invention provides a marketing service through point accumulation, personalization integration, a merchant module, a user module, and a manager module. Here, each platform transmits a point accumulation or usage history (keyword) generated according to the use of the customer's service. Also, it is utilized as individual category mapping information through analysis of keywords provided by the merchant. Also, customer history of the affiliated service and customer activity information provided by the platform are inquired. Also discloses user account management and affiliate services. It also manages merchants, application program interfaces (APIs), statistics, and reports.

In particular, the merchant module is used to manage merchant registration and account management, link with online service and external service / developer open API, use history linkage to earn points of merchant customers, link point function of merchant customers, Platform operation, application for registration of point utilization, and introduction of major services of merchants in integrated marketing platform.

The user module provides functions such as registering and managing the service subscription page, user account (e-mail, ID, password, etc.), introduction of affiliate services, and guidance on point accumulation policy.

The manager module provides functions such as registration of merchant registration and marketing history, registration and deletion of API, management of usage amount, inquiry of statistical data for each merchant and user, generation and distribution of report for each period or affiliated service.

The point management module provides functions such as point accumulation and usage through the merchant link module, that is, deduction of the event and deduction of the due date.

The personalization module collects the usage histories provided by the merchant and transfers them to the personalization server once, interlocks the keyword transmission and category mapping information, and provides the function of managing the analyzed individual category information by user.

In addition, the point management policy does not have an equivalent exchange value as an activity point for activity information, not a cash conversion type. At this time, it is not related to the existing point policy of the affiliate service. In addition, there is no difference according to the number of points, and it can be classified into several grades, and a point annihilation policy for a limited period can be applied for a certain period.

In addition, the marketing information providing method based on the integrated platform according to the present invention has characteristics of a digital brand that is a releasing brand in which an existing customer and a new customer coexist and has a rapid spread rate. In particular, it is possible to expand the customer's awareness and involvement and induce attempts. Therefore, it can be divided into recognition period, market share expansion period, market share and profit maximization period, and investment recovery period through cost reduction in terms of marketing service.

In addition, to promote awareness, we will select promotional items through customer induction and in-house PR channels, provide experience to various customers through systematic marketing activities, and activate easy-to-use items do.

To illustrate these services, we offer online luck promotion in conjunction with offline promotion. At this time, we can expect the effect of spreading word of mouth through writing and dissemination of publicity materials, and experience after participants experience it. In particular, after the movie theaters of the five major cities in the nation are sold out, the event offers discounts for movie advance tickets through marketing information. These events may be further events in the movie theater.

In addition, a 100% winner will be promoted so that multiple users can experience the benefits of the event. After winning, you will be provided additional benefits to enhance your topic. At this time, a 1,000-person first-come, first-served gift certificate will be offered on a first-come, first-served basis, and a winner will be presented with a certain amount at the time of using the gift certificate.

In addition, it will maximize the effect of topic / oral effect / promotion in connection with famous entertainers. At this time, a social contribution program can be included. Particularly, it is possible to participate in fan meetings with entertainers by lottery, and to provide events connected with social contribution during fan meeting.

Computer-readable media suitable for storing computer program instructions and data include, for example, magnetic media such as hard disks, floppy disks, and magnetic tape, compact disk read only memory (CD-ROM) A magneto-optical medium such as a floppy disk and an optical recording medium such as a digital video disk, a magneto-optical medium such as a floppy disk, and a read only memory (ROM) Access Memory), a flash memory, an erasable programmable ROM (EPROM), and a semiconductor memory such as an Electrically Erasable Programmable ROM (EEPROM). The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the specification contains a number of specific implementation details, it should be understood that they are not to be construed as limitations on the scope of any invention or claim, but rather on the description of features that may be specific to a particular embodiment of a particular invention Should be understood. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of specific examples for the purpose of understanding and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

The present invention relates to providing marketing information, which integrates and manages activity information on services used on-line or via mobile, and provides marketing information in an irregular manner according to activity information. Through this, the integrated platform can accumulate and manage various activity information as integration points when customers use various online or mobile services, receive benefits that the customer does not expect, and the merchant can perform various activities Information can be used as marketing information. This is not only a possibility of commercialization or sales, but also a possibility of being industrially applicable since it is practically possible to carry out clearly.

10a, 10b, ... , 10n: user terminal
20: service device 30: merchant server 40: communication network
21: service control unit 22: service storage unit 23: service communication unit
21a: point management module 21b: personalization management module 22a: customer activity information DB
100: Marketing information providing system

Claims (15)

A user terminal using the service through at least one of online or mobile;
Collecting activity information of a service for a plurality of users used on at least one of online and mobile, converting the collected activity information into activity points, storing the activity points for each user ID, A service device for comparing the activity points to set a user's rating and providing marketing information corresponding to the set rating; And
And a merchant server for receiving marketing information generated based on customer-specific activity information classified by the service device and utilizing the received marketing information as a marketing means,
The service device comprises:
Extracting an activity rate of the current month by analyzing a total accumulated point of activity points collected for each activity information and an activity point of the current month and setting a user level using the increased range of the extracted activity ratio, The user level setting unit sets the user level higher than the user level generally set for the user and provides the differentiated benefits according to the set user level when the user has a higher level than the predetermined level. Delivery system. A service communication unit for receiving activity information on a service used on-line or via a mobile terminal from a user terminal or an affiliate shop server, and transmitting event information provided on the basis of the activity information; And
Collecting activity information of service use for a plurality of users using at least one of online and mobile, converting the collected activity information into activity points, storing the activity points for each user ID, And a service controller for comparing the activity points to set a user's rating and providing marketing information corresponding to the set grade,
The service control unit,
Extracting an activity rate of the current month by analyzing a total accumulated point of activity points collected for each activity information and an activity point of the current month and setting a user level using the increased range of the extracted activity ratio, Sets a user level higher than a user level generally set for the user when the user has a higher level than the predetermined level, and provides the differentiated benefits according to the set user level. ◈ Claim 3 is abandoned due to the registration fee. 3. The method of claim 2,
A service storage unit for storing activity points corresponding to the collected activity information for each customer ID;
Further comprising: ◈ Claim 4 is abandoned due to the registration fee. 3. The apparatus of claim 2, wherein the service control unit
Each of the collected activity information is weighted differently and converted into an activity point, and the converted activity points are classified by time, day of the week, month, and year, and the activity points are set to a plurality of ranks Point management module; And
A personalization management module for collecting activity information of a service use for a user using at least one of online and mobile, and managing the collected activity information by user IDs;
Further comprising: means for determining whether the service is available. delete Collecting activity information of a service for a plurality of users that the service device is used on at least one of online or mobile;
Converting the collected activity information into an activity point;
Storing, by the service device, the activity point for each user ID;
Setting the rating of the user by comparing the predetermined reference point with the activity point; And
And providing the marketing information corresponding to the set grade to the service device,
After the converting step,
Extracting an activity rate of the current month by analyzing a total accumulated point of the points collected by the activity information and an activity point of the current month;
Setting a user level using an increase range of the extracted activity ratio; And
And providing differentiated benefits according to the set user level,
Wherein the setting of the user level comprises:
And setting a user level higher than a user level generally set for the user when the increase range is higher than a preset reference. ◈ Claim 7 is abandoned due to registration fee. 7. The method according to claim 6,
Wherein the marketing information is at least one of evaluation, opinions, suggestions, questionnaires or comments on the goods or services traded on the on-line or mobile basis, and purchase confirmation information on the purchased goods. Way. delete ◈ Claim 9 is abandoned upon payment of registration fee. 7. The method of claim 6,
Wherein the service apparatus converts the collected activity information into activity points by assigning different weights to the collected activity information. 7. The method of claim 6, wherein the setting comprises:
Dividing the converted activity points by time, day of the week, month, and year by the service device; And
Setting a plurality of activity points in which the service device is collected during the divided period as a plurality of classes;
Based on the integrated platform information. delete ◈ Claim 12 is abandoned due to registration fee. 7. The method of claim 6, wherein providing
The service device generating marketing information according to the activity information of the user by the class;
The method of claim 1, further comprising: delete delete delete

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