KR20040018576A - Method for cash compensation of internet shoppingmall by purchasing point - Google Patents

Abstract

PURPOSE: A thank-you money method using a thank-you point of an Internet shopping mall is provided to make the members of the high thank-you points actively use the Internet shopping mall by differentially giving the thank-you point of a sufficient price to the member of the high thank-you points everyday according to the ranking. CONSTITUTION: A businessman constructs an Internet shopping mall web site for making the member select/buy/pay for goods, and a web server for managing the goods information, the member information, the thank-you point information, and the settlement information. A thank-you point is given to the member if the member selects/buys/pays for the goods on the Internet shopping mall web site through the network, or makes other member buy the goods(S190). The ranking is decided by comparing each accumulated thank-you point of the members(S220). The thank-you money changeable to the cash and used like the cash is differentially given to the member everyday according to the ranking(S240).

Description

Cash reward method using purchase score of internet shopping mall {METHOD FOR CASH COMPENSATION OF INTERNET SHOPPINGMALL BY PURCHASING POINT}

The present invention relates to a cash compensation method using a purchase score of an internet shopping mall, and in particular, an amount of a certain ratio of the daily sales in an internet shopping mall in the order of the high rank scores given by the purchase of the product. Accordingly, the present invention relates to a cash reward method using a purchase score of an internet shopping mall, which is converted into cash reward points differentially and is given daily.

With the development and expansion of high-speed communication network technology, Internet shopping malls are being actively used to enable consumers to conveniently purchase desired goods or services through the Internet without visiting stores. Such an internet shopping mall has the advantage of allowing the buyer to save time and money by getting out of the direct purchase form, as well as reducing the logistics cost on the seller side, thereby lowering the selling price.

The internet shopping mall website shows detailed information and price of the product when the user who clicks it clicks the product to purchase. Upon seeing the product information and price, the user decides whether to purchase the product, and if the user wants to purchase, the user purchases the product by registering his payment information. In addition, if the product is delivered through offline and the product is not of the desired quality or there is a defect in the product, it may request a return or refund of the product within a certain period.

These Internet shopping malls are usually operated as a subscription system in relation to payment information, and can be registered as a regular member, a regular member purchases a specific product, or an existing regular member recommends a new member to an internet shopping mall where he is a member. Bonus points are given to regular members, such as those who sign up, which can be used as cash substitutes when purchasing products or exchanged for cash upon request.

However, in the conventional Internet shopping malls that grant bonus points as described above, the bonus points that can be used for cashing or merchandise when purchasing a product are often limited to a certain limit or more, and the amount of points accumulated after the purchase of the product is very high. In many cases, the majority of members are left unattended. Therefore, the granting of bonus points loses its meaning as a reward service for the members who have purchased the product, and it often falls into a service that is not well known to both the member and the Internet shopping mall because it does not affect the additional purchase or repurchase of the product.

The present invention has been made in consideration of the above-described conventional problems, and the cash rewards are differentially rewarded according to the order of the high ranks with a high cumulative score given to the purchase of the product by a certain ratio of the daily sales in the Internet shopping mall. By converting the points into points every day, the members with high purchase scores are rewarded with enough reward points that can be used for cashing or purchasing products, thereby actively using the internet shopping mall.

1 is a schematic diagram illustrating a system for performing a cash compensation method using a purchase score of an internet shopping mall according to the present invention.

2 is a flowchart illustrating a cash reward method using a purchase score of an internet shopping mall according to the present invention.

3 is a diagram illustrating an example of a purchase window displayed when purchasing a product in a cash compensation method using a purchase score of an internet shopping mall according to the present invention.

4 is a view showing an example of the cash reward point confirmation window in the cash reward method using the purchase score of the Internet shopping mall according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100: network, 200: web server,

300: member terminal, 400: purchase window,

500: My Thank you money confirmation window

Definition of term

Terms used in the present invention are defined as follows.

ThanksMoney refers to cash reward points that can be cashed and used to purchase goods as cash substitutes.

Thank you score refers to the reward score for each product that will be added to the member's cumulative thank you score when you make a purchase.

The estimated thank you score indicates a pre-managed score that is converted to the thank you score when a member purchases a product and receives the product via offline.

The cumulative thank you score is the sum of the thank you scores added to members each time you purchase a product. The cumulative thank-you score is the target of ranking on the basis of daily time at midnight in the internet shopping mall, and the amount corresponding to a certain percentage of the day-to-day sales of the internet shopping mall is practically applied only to members belonging to the higher group of the fixed percentage of the cumulative thank-you score. Differentiating rewards will be provided for the small amount of money that can be cashed and used as a cash substitute.

In order to achieve the above object, in the cash reward method using the purchase score of the Internet shopping mall according to the present invention, a member accesses his terminal through a network to select a product, and can purchase and pay for the selected product. Operating an internet shopping mall website, and establishing a web server for managing product information, member information, cash reward point information, and payment information; To a member who is recommended when a member purchases a product by accessing an Internet shopping mall website through his network through a network, selecting and purchasing a specific product, or by recommending that another member purchase a specific product. A step of giving a thank-you score; In addition, the web server compares the cumulative scores of each member to determine a ranking, and a predetermined percentage of cash can be converted into a predetermined amount based on the sales of the Internet shopping mall on the day until midnight for the top ranking members having a predetermined ratio. And the cash reward point that can be utilized as a cash substitute is characterized in that it comprises a step of differentially paying the reward by converting to the Thank You Money.

According to the present invention, the final payment of the thank-you score is preferably made when there is no defect report or purchase cancellation notification for the product acquired by the member from the date of purchase and payment for a predetermined period. If there is a recommender who recommends the purchase of the product, the recommender is likewise applied.

In addition, according to the present invention, after the reward payment of the thank you money in the step of paying the thank you money for the top ranking members of the predetermined ratio is reduced by the amount of the thank you money paid in each cumulative tank score of the members who received the compensation payment It is preferable.

In addition, according to the present invention, by comparing the next purchase time from the last time the member purchased the product, if there is no record of purchasing the product for a predetermined period of time can be reduced by a certain percentage of the thank you score.

In addition, according to the present invention, if there is a tie of the cumulative thank-you score in the step of comparing the cumulative scores of each member of the ranking, the tie that the member who secured the most recent thank-you score (purchased goods) is the leader A processing step may be further included.

The features and advantages of the present invention will become more apparent from the following detailed description based on the accompanying drawings. Prior to this, the terms or words used in the present specification and claims are defined in the technical spirit of the present invention on the basis of the principle that the inventor can appropriately define the concept of the term in order to explain his invention in the best way. It must be interpreted to mean meanings and concepts.

1 is a diagram illustrating a system for performing a cash compensation method using a purchase score of an internet shopping mall according to the present invention. The system includes a plurality of member terminals 300 for accessing a web server 200 and an internet shopping mall website operated by an operator by the web server 200 through a network (including wired and wireless Internet) 100. It is made, including.

Web server 200, the central processing unit 210; A memory device 220; Peripheral devices such as input devices and output devices; And communication means 230 including a web browser, an OS, and a communication module. The central processing unit 210 is a device that performs overall control over the cash reward method using the purchase score of the Internet shopping mall according to the present invention, and extracts and decodes and executes the commands of the application programs stored in the storage device line by line. To perform the control. The storage device 220 stores the application program as well as various information for performing a cash compensation method using the purchase score of the Internet shopping mall according to the present invention, such as product information, member information, cash reward point information, payment information, and the like. Various DBs 240 are constructed for data storage.

Member terminal 300 is a member for connecting to the Internet shopping mall web server 200 via the network 100 to select a product and to purchase and pay for the selected product is provided with a communication means (310). The communication means 310 preferably includes a web browser, an OS, and a communication module such as TCP / IP for communicating through the network 100.

Next, the cash compensation method using the purchase score of the Internet shopping mall according to the present invention performed through the system as described above will be described in detail with reference to FIG.

First, an operator operates an Internet shopping mall website through which a member can access a network through the network 100 to purchase a product and perform a series of trading activities such as granting a small amount of money under certain conditions to a member who purchased the product. Build and manage a web server 200 for. It is preferable that stores are provided in the Internet shopping mall website by category. For example, as shown in the upper menus of FIG. 4, stores such as luxury houses, jewelry stores, brand malls, fashion stores, home appliances luxury stores, and event stores will be provided. Can be.

Next, the member connects to his own terminal 300 through the network 100 to the Internet shopping mall website operated by the web server 200 built by the operator (S100), and the desired one of the stores. The store is selected (S110) and the product being sold in the selected store is selected through the product list provided in the store (S120). The product list may be provided not only in the form of a table, but also in the form of arrangement of real pictures of the product. In either case, it is preferable to include a brief description such as a brand name, a manufacturer, a selling price, a function, and the like. It is also desirable to provide a product search function.

When the member selects a product to purchase from the product list, for example, a purchase window 400 as shown in FIG. 3 is displayed. The purchase window 400 shows a case in which a product is displayed when a bag is selected as a product from a product list, for example, a product physical picture is disposed at the left side of the purchase window, and a previous product can be seen at the bottom of the product physical picture. An icon, an icon for viewing the next product, and an icon for magnifying and viewing the actual product picture may be arranged. The purchase history is displayed on the right side of the purchase window 400, which displays information such as product code information, manufacturer information, selling price, and the number of thank-you points to be given to the member when the purchase of the product is confirmed. And make a purchase. As a means for confirming whether or not a member is purchased in the purchase history column, an item for describing an order quantity and an item for describing a recommender ID for the purpose of granting a thank-you score to a member recommendation member may be provided.

The member writes the order quantity in the order quantity item in the purchase history column of the purchase window 400, and if there is a recommender, writes the recommender ID and executes the purchase (S130). At the bottom, an icon for purchasing directly 410 and a shopping cart icon 420 that can be put in a shopping cart and executed later can be provided. If the user wants to execute the purchase later by clicking the add shopping cart icon 420, the purchase can be performed by clicking the shopping cart icon displayed at the top of the menu column of the website shown in FIG. In addition, the purchase window 400 may be further provided with a product inquiry mail sending icon 430 to send a question about the product to the operator before executing the purchase.

When the purchase is executed as described above (S130), although the payment is not shown here, a payment window is displayed. In this payment window, the member inputs information on the acquirer such as the region to which the product should be delivered and who will receive the product (other than the member). This may be the case of the purchaser) or selected (if the member is the takeover, etc.) and the desired payment method may be used to pay for the goods.

When the product cost is settled (S140), when the product is purchased, the number of thank-you points appearing in the purchase window 400 is given to the member as a scheduled thank-you score (S150) .If there is a member who recommends the buyer, the same thank-you score is also given to the recommender. Is given (S150). The operator delivers the product purchased by the member to the member or undertaker by using a predetermined delivery method offline.

The member or the recipient who received the product may return the product within a predetermined period when the product is defective and exchange it for another product (S160) or cancel the purchase (S170) to receive a refund (S180). This period can be, for example, a period of 20 days from the settlement date.

If the defect report or cancellation of purchase does not reach the business operator within the above period, the purchase of the product is confirmed. At this time, the thank you score is determined and earned by the member who purchased the product, and the predetermined thank score is also determined by the recommender. Has been earned ( S190). That is, when the purchase is executed, the thank-you score according to the product is managed as a preliminary scheduled thank-you score. Therefore, when canceling a product purchase, the estimated thank you score is reduced from the total estimated thank you score of the product purchase member and is not earned as the thank you score. Of course, the same applies to the recommender.

In the product purchase process as described above, the present invention compares the accumulated cumulative scores of the members accumulated by the number of thank-you points given to the product purchase member according to the product purchase of the member (S220) to determine the ranking, At this time, if there is a tie of cumulative thank you score, the member who secured the last thank you score (purchase of goods) becomes the senior leader. For the top-ranking members of a certain percentage (for example, the top 60%), a certain percentage (for example, 3 to 7%) can be cashed and used as cash substitutes based on the sales of the online shopping mall until midnight. By converting to the thank you money is rewarded differentially (S240), and after the compensation payment is also reduced by the amount of thank you money paid in each cumulative tank score of the members receiving the compensation (S250). Thank you money is not paid to members who do not enter the top ranking (S230). In addition, compared to the cumulative tank scores in the process of paying the Thank you money compared to the next purchase point from the last purchase point (S200), for example, the cumulative thank you score for members who have not purchased the product for a predetermined period of about one month In a certain ratio (for example, 50%) can reduce the score of the thank you (S210).

Thank you score history and Thank you money history by pressing the My Money icon shown in the upper right of the menu of the website shown in Figure 4 My Money Money confirmation window 500 is displayed through the My Money Money confirmation window 500 You can check it. The My Thank You Money window (500) shows the estimated ranking, the expected cumulative thank you score, the official ranking of the thank you score, and the confirmed cumulative thank you score for all members who have been granted a thank you score. On that day, the amount of money paid will appear. This cumulative amount of money can be cashed if the member wants and deposited into the member's bank account, and can be settled at the cost of purchasing the product.

For the convenience of the member, the operator may notify the member of the score and the details of the thank you money by e-mail, and in particular, the top 20 people may notify the details by mobile phone.

Table 1 below shows an example of calculating and paying differential money.In this example, the total amount of cash to be paid to members (3 to 7% of the day's sales) is 500,000 won, and the total number of members who have accumulated cumulative scores is 500,000 won. It is assumed that 10 people have a differential compensation rate of 0.5 and pay the money up to 60% of the top score. In other words,

ranking Cumulative Thank You Score Thank you money Remarks One 300,000 points KRW 250,000 500,000 won x 0.5 2 280,000 points 125,000 won $ 25 x 0.5 3 230,000 points 62,000 won 125,000 won x 0.5 4 200,000 points 31,250 won 62,000 won x 0.5 5 160,000 points 15,625 won KRW 31,250 x 0.5 6 150,000 points 7,812won 15,625 won x 0.5 7 140,000 points 0 won 8 130,000 points 0 won 9 100,000 points 0 won 10 90,000 points 0 won

As described above, in the cash reward method using the purchase score of the Internet shopping mall according to the present invention, a certain percentage of the sales amount of the day is given to the top rankers with a high cumulative value of the thank-you points given to the members according to the product purchase. According to the order, it is possible to revitalize the Internet shopping mall by granting daily money money that can be cashed and used as a substitute for cash. That is, even if there is no purchase activity, members who secure a high cumulative score for a predetermined period of time continue to be paid differently every day, so that the money can be cashed or the product can be used to purchase products with only the money. Members who have recommended the purchase of can also be given a thank-you score for the product, which can induce marketing activities through members. Therefore, members who frequently use the internet shopping malls can actively attract members to use the internet shopping malls as they are economical.

Claims (5)

Operates an internet shopping mall website where members can access their terminal through the network to select products and make purchases and payments for selected products, as well as product information, member information, cash reward point information, and payment. Establishing a web server capable of managing information; To a member who is recommended when a member purchases a product by accessing an Internet shopping mall website through his network through a network, selecting and purchasing a specific product, or by recommending that another member purchase a specific product. A step of giving a thank-you score; And, The web server compares the accumulated cumulative scores of the members to determine the ranking, and a predetermined percentage of the top ranking members of the predetermined ratio is cashable and cash based on the sales of the online shopping mall on the day until midnight. The cash reward method using the purchase score of the Internet shopping mall, characterized in that the step comprises the step of differentially paying by converting into a thank you money that can be used as a substitute. The method of claim 1, The final payment of the thank-you points is made when there is no defect report or cancellation of the purchase of the product acquired by the member from the date of purchase and payment. Cash reward method used. The method of claim 1, In the step of paying Thank you money for the top ranking members of the predetermined ratio, after the compensation payment of Thank You Money, the amount of Thank You Money paid by each accumulated Tank Score of the members who received the compensation is reduced. Cash reward method using purchase score. The method of claim 1, If there is a tie of the cumulative thank-you score in the step of comparing the cumulative scores of each member by the ranking, further comprising a tie-processing step in which the member who secured the most recent thank-you score (purchased goods) becomes the leader. Cash reward method using the purchase score of the Internet shopping mall characterized in that. The method according to claim 1 or 2, By comparing the next purchase time from the last time the member purchased the product, if the product has not been purchased for a predetermined period of time, the cumulative thank you score is reduced by a certain percentage of the thank you score. Cash reward method.