KR101937567B1 - Apparatus for presenting informations based on analysis of relationship between transit modal split and internal trip ratio, method thereof and computer recordable medium storing program to perform the method - Google Patents

Abstract

The present invention relates to an apparatus for providing information based on a relationship analysis between a public transportation sharing ratio and an internal traveling distance ratio, a method therefor, and a computer readable recording medium on which a program for carrying out the method is recorded. A communication module for receiving a start location, a destination, a transportation means, and a travel distance of a user from each of the plurality of user equipments, and a communication module The ratio of the number of passengers who traveled in the region using the public transportation means and the ratio of the number of users who traveled in the region using the vehicle Calculates an internal passage distance ratio indicating a ratio of the distance, And a control module for analyzing a relationship between the rate of the internal traffic distances and the rate of the internal traffic distances and generating the local attribute information, the regional change information, the trend comparison information, and the associated local information of each of the plurality of regions, An apparatus for providing information based on a relationship analysis of a travel distance ratio, a method therefor, and a computer readable recording medium having recorded thereon a program for carrying out the method.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an apparatus for providing information based on a relationship between a public transportation sharing ratio and an internal traveling distance ratio, a method therefor, and a computer readable recording medium on which a program for performing the method is recorded between transit modal split and internal trip ratio, method thereof and computer recordable medium storing program to perform the method}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technology for traffic policy management, and more particularly, to a traffic policy management method using a relationship between a transit modal split (TMS) and an internal trip ratio (ITR) Apparatus, a method therefor and a computer-readable recording medium on which the method is recorded.

Since the 19th century, as the automobile age has arrived, cities have grown extensively and the scope of human activities has expanded. The expansion of the range of activities due to automobiles has benefited both economically and socially, but on the other hand it has resulted in negative effects such as environmental, energy consumption and traffic congestion by increasing traffic (Narisra Limtanakool, 2006). In the case of the Seoul metropolitan area, on the other hand, the Seoul metropolitan area continued to grow extensively, and automobile demand and traffic increased greatly.

Korean Patent Publication No. 2014-0142804 Disclosed on December 15, 2014 (Name: Method of assigning an integrated composite transfer route between cities and regions)

An object of the present invention is to provide a device capable of providing various information indicating characteristics of a region through analysis of a relationship between a public transportation sharing ratio (TMS) and an internal traffic distance ratio (ITR), a method therefor, And a computer-readable recording medium on which the program is recorded.

According to an aspect of the present invention, there is provided an apparatus for providing information based on a relationship analysis between a public transport sharing ratio and an internal traffic distance ratio, the apparatus comprising: A communication module for receiving the transportation means and the moving distance, and the number of the users who have traveled through the area using the public transportation means in accordance with the number of users who traveled through the area using all the transportation means by using the departure place, And the ratio of the distance traveled by the user traveling in the area to the distance traveled by the user traveling through the area using the vehicle is calculated, The relationship between the public transport sharing ratio and the internal travel distance ratio is analyzed, And a control module for generating a respective compared region attribute information, the change area information, trend information and the associated information area.

을 통해 대중교통수단분담률을 산출하고, 상기 i는 출발지이며, 상기 j는 도착지이며, 상기

는 열차를 이용하여 출발지 i에서 도착지 j로 이동한 사용자의 수이며, 상기

는 버스를 이용하여 출발지 i에서 도착지 j로 이동한 사용자의 수이며, 상기

는 모든 교통수단을 이용하여 출발지 i에서 도착지 j로 이동한 사용자의 수인 것을 특징으로 한다. Wherein the control module comprises:

, The i is a departure point, the j is a destination,

Is the number of users who traveled from the departure location i to the destination location j using the train,

Is the number of users who traveled from the departure location i to the destination location j using the bus,

Is the number of users who traveled from the departure location i to the destination location j using all means of transportation.

을 통해 내부통행거리비율을 산출하고, 상기 i는 출발지이며, 상기 j는 도착지이며, 상기

는 차량을 이용하여 출발지 i에서 도착지 i인 동일한 지역 내에서 이동한 거리이며, 상기

는 차량을 이용하여 출발지인 지역 i에서 도착지인 지역 j로 이동한 사용자의 수인 것을 특징으로 한다. Wherein the control module comprises:

, Wherein i is a departure point, j is a destination point,

Is a distance traveled in the same area as the destination i from the departure point i using the vehicle,

Is the number of users who have moved from region i, which is a departure location, to region j, which is a destination, using the vehicle.

The control module classifies a plurality of areas into a local group by applying the clustering technique using the public transportation sharing ratio and the internal traveling distance ratio as parameters and defines the attributes of the area belonging to each group according to the clustered area group And provides the area attribute information as the area attribute information.

The control module extracts the public transportation means sharing ratio and the internal traveling distance ratio of the respective regions of the start point and the end point of the analysis period and changes the public transportation means contribution ratio of the end point to the end point of the analysis period, And generates a change in the ratio of the inside passage distance of the end point to the time point as the area change information.

The control module calculates the distance between the public transportation sharing ratio and the internal traveling distance ratio at the time of the analysis period and the trend at the time of the analysis period and calculates the ratio of the public transportation sharing ratio and the internal traveling distance in the region of the end point of the analysis period Calculating the ratio of the distance from the trend at the end point of the analysis period to the trend at the end point of the analysis period and generating the calculated ratio as the trend comparison information .

The control module confirms an increase / decrease in the public transportation means sharing ratio and the inside transportation distance ratio in the adjacent area of any one area, so that the area where both the public transportation means sharing ratio and the internal traveling distance ratio both decrease, .

The control module confirms an increase / decrease in the public transportation means sharing ratio and the inside transportation distance ratio in the adjacent area of any one area, so that the area where both the public transportation means sharing ratio and the internal traveling distance ratio both decrease, .

According to an aspect of the present invention, there is provided an apparatus for providing information based on a relationship analysis between a public transport sharing ratio and an internal traffic distance ratio, the apparatus comprising: A communication module for receiving the transportation means and the moving distance, and calculating the public transportation means sharing ratio and the inside transportation distance ratio using the entire transportation means by using the starting point, the destination, the transportation means and the moving distance, The method comprising: generating local attribute information based on an internal travel distance ratio, deriving a plurality of regions belonging to an outer region group according to the generated local property information, And a control module for selecting an area having the highest travel distance ratio as a candidate site.

Wherein the control module selects, as an alternative candidate site of the candidate site, an area in which both the public transportation means contribution ratio and the internal travel distance ratio both decrease from the adjacent region of the candidate site.

According to another aspect of the present invention, there is provided a method for providing information based on a relationship analysis between a public transportation means contribution ratio and an internal traffic distance ratio, comprising the steps of: The method of claim 1, further comprising the steps of: (a) receiving the transportation means and the moving distance; (b) receiving the number of users who traveled through the area using the public transportation means Calculating a ratio of the public transportation means representing the ratio of the distance traveled by the user traveling in the area to the distance traveled by the user traveling through the area using the vehicle, , Analyzes the relationship between the public transportation sharing ratio and the internal traveling distance ratio, Station and generating a respective compared region attribute information, the change area information, trend information and the associated information area. The method comprising the steps of: (a) providing information related to the relationship between the public transportation sharing ratio and the internal traveling distance ratio.

According to another aspect of the present invention, there is provided a method for providing information based on a relationship analysis between a public transportation means contribution ratio and an internal traffic distance ratio, comprising the steps of: The method comprising the steps of: receiving a transportation means and a moving distance; calculating a public transportation means contribution ratio and an internal travel distance ratio using the entire transportation means using the starting point, the destination, the transportation means and the moving distance; The method comprising the steps of: generating local attribute information based on a ratio of a plurality of sub-regions to a plurality of regions belonging to an outer sub-region group according to the generated local attribute information; And selecting a region having the highest internal travel distance ratio as a candidate for the public transportation means sharing ratio The.

The present invention also provides a computer-readable recording medium on which a method for providing information based on a relationship analysis between a public transportation means contribution ratio and an internal traffic distance ratio according to a preferred embodiment of the present invention is described.

According to the present invention, it is possible to provide various information related to traffic, population flow, and the like through analysis of the relationship between the TMS and the internal traffic distance ratio (ITR).

FIG. 1 is a view for explaining a configuration of a system for providing information based on a relationship analysis between a public transport sharing ratio (TMS) and an internal traffic distance ratio (ITR) according to an embodiment of the present invention.
2 is a block diagram illustrating a configuration of a management server according to an embodiment of the present invention.
3 is a block diagram illustrating a configuration of a user apparatus according to an embodiment of the present invention.
FIG. 4 is a flowchart illustrating a method for providing information based on a relationship analysis between a public transport sharing ratio (TMS) and an internal traffic distance ratio (ITR) according to an embodiment of the present invention.
FIG. 5 is a view for explaining a public transportation means sharing ratio (TMS) and an internal traffic distance ratio (ITR) according to an embodiment of the present invention.
FIG. 6 is a graph showing an example of changes and tendencies of the public transportation sharing ratio (TMS) and the internal traffic distance ratio (ITR) according to the embodiment of the present invention.
FIG. 7 is a flowchart illustrating a method for providing information based on a relationship analysis between a public transportation means contribution ratio (TMS) and an internal traffic distance ratio (ITR) according to an embodiment of the present invention.
FIGS. 8 to 12 are views for explaining a method for providing information based on a relationship analysis between a public transportation means contribution ratio (TMS) and an internal traffic distance ratio (ITR) according to an embodiment of the present invention.
FIG. 13 is a flowchart illustrating a method of providing information based on a relationship analysis between a public transport sharing ratio (TMS) and an internal traffic distance ratio (ITR) for selecting an optimal business location according to an embodiment of the present invention.

Prior to the detailed description of the present invention, the terms or words used in the present specification and claims should not be construed as limited to ordinary or preliminary meaning, and the inventor may designate his own invention in the best way It should be construed in accordance with the technical idea of the present invention based on the principle that it can be appropriately defined as a concept of a term to describe it. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and are not intended to represent all of the technical ideas of the present invention. Therefore, various equivalents It should be understood that water and variations may be present.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Note that, in the drawings, the same components are denoted by the same reference symbols as possible. Further, the detailed description of known functions and configurations that may obscure the gist of the present invention will be omitted. For the same reason, some of the elements in the accompanying drawings are exaggerated, omitted, or schematically shown, and the size of each element does not entirely reflect the actual size.

First, a description will be made of a system for providing information based on a relationship analysis between a public transportation means contribution ratio and an internal traffic distance ratio according to an embodiment of the present invention. FIG. 1 is a diagram for explaining a configuration of a system for providing information based on a relationship analysis between a public transportation means contribution ratio and an internal travel distance ratio according to an embodiment of the present invention. Referring to FIG. 1, a system for providing information based on a relationship analysis between a public transportation means contribution ratio and an internal travel distance ratio according to an embodiment of the present invention includes an information server 100 and a plurality of user equipments 200 .

The user device 200 may be a terminal carried or worn by a user, and may exemplify a smart phone, a tablet, a pellet, a smart watch, a smart band, and the like. The information server 100 may be an entity on a network and representatively representatively represent a workstation capable of server-class computing operations. The user device 200 and the information server 100 are connected to each other via a network.

The user device 200 is a device used by a user who has approved a response to a questionnaire requested by an operator of the information server 100. [ The information server 100 requests the user for information on where the user visits or leaves from the peak time (for example, at the work or the work time) through the questionnaire. More specifically, the information required in the survey includes the place of departure, the destination, the means of transportation, and the distance traveled. Here, the origin is the user's residence, and the destination is the user's job. The means of transportation include vehicles, trains (subways), buses, and the like. Also, the moving distance is the distance traveled from the starting point to the destination by the vehicle.

The information server 100 receives origin, destination, transportation means, and travel distance of each of a plurality of users from a plurality of user apparatuses 200 through a questionnaire and transmits the origin, destination, transportation means, Calculate the share of public transportation and the ratio of internal distance through the distance. Here, the public transportation sharing ratio represents the ratio of the number of users who traveled through the region using the public transportation means in terms of the number of users who traveled through the region using the entire transportation means. In addition, the internal travel distance ratio represents the ratio of the distance traveled by the traveling user in the area using the vehicle compared with the distance traveled by the user who traveled through the area using the vehicle. The information server 100 can generate and provide various information for a plurality of regions by analyzing the relationship between the public transportation sharing ratio and the internal traveling distance ratio. Here, the various information includes local attribute information, regional change information, trend comparison information, and associated local information.

Hereinafter, the configuration of the information server 100 and the user apparatus 200 according to the embodiment of the present invention will be described in detail. First, the configuration of the information server 100 according to the embodiment of the present invention will be described. 2 is a block diagram illustrating a configuration of a management server according to an embodiment of the present invention. Referring to FIG. 2, the information server 100 includes a communication module 110, a storage module 140, and a control module 150.

The communication module 110 is for communication with the user device 200. When the user device 200 is connected to the information server 100 through the network, the communication module 110 can perform communication for exchanging data including the necessary information with the user device 200. [ That is, when the communication module 110 receives data for transmission from the control module 150 to the user device 200, the communication module 110 composes and transmits the received data. The communication module 110 extracts data from the packet received from the user device 200 and transmits the extracted data to the control module 150.

The input module 120 receives a user's key operation for controlling the information server 100, generates an input signal, and transmits the input signal to the control module 150. For example, the input module 120 may be a keyboard, a touch pad, or the like.

The display module 130 visually provides menus of the information server 100, input data, function setting information, and various other information to the user. The display module 130 functions to output various screens such as a boot screen, an idle screen, and a menu screen of the information server 100. The display unit 250 may include a liquid crystal display (LCD), an organic light emitting diode (OLED), and an active matrix organic light emitting diode (AMOLED).

The storage module 140 stores programs and data necessary for the operation of the information server 100, and can be divided into a program area and a data area. The program area may store a program for controlling an overall operation of the information server 100, an operating system (OS) for booting the information server 100, an application, and the like. The data area is an area where data generated according to the operation of the information server 100 and data necessary for operating the information server 100 are stored. Such data may be, for example, a public transportation sharing ratio, an internal travel distance ratio, etc., by local governments. Each kind of data stored in the storage module 140 can be deleted, changed, or added according to a user's operation.

The control module 150 may perform a data processing function of controlling the overall operation of the information server 100 and the signal flow between the internal blocks of the information server 100 and processing the data. The control module 150 is preferably a central processing unit (CPU). The control module 150 receives the departure point, the arrival point, the transportation means, and the movement distance of each of the plurality of users from the plurality of user devices 200 through the communication module 110, It calculates the share of public transportation and the ratio of internal distance of travel through the means of transportation and distance traveled. Here, the public transportation sharing ratio represents the ratio of the number of users who traveled through the region using the public transportation means in terms of the number of users who traveled through the region using the entire transportation means. In addition, the internal travel distance ratio represents the ratio of the distance traveled by the traveling user in the area using the vehicle compared with the distance traveled by the user who traveled through the area using the vehicle. Then, the control module 150 analyzes the relationship between the public transport sharing ratio and the internal travel distance ratio, and generates information such as local attribute information, regional change information, trend comparison information, and associated area information for a plurality of regions. The operation of this control module 150 will be described in more detail below.

Next, a description will be given of a user device 200 according to an embodiment of the present invention. 3 is a block diagram illustrating a configuration of a user apparatus according to an embodiment of the present invention. 3, a user apparatus 200 according to an exemplary embodiment of the present invention includes a communication unit 210, a position information receiving unit 220, a sensor unit 230, a camera unit 240, an input unit 240, 250, a storage unit 260, and a control unit 270.

The communication unit 210 is for communication with the information server 100 and can communicate using a broadband mobile communication or a wireless local area communication method. The communication unit 210 may be implemented as a single module having both broadband mobile communication and wireless local area communication (WLAN) communication functions, and operates by selecting at least one of the two functions described above. However, the communication unit 210 may be implemented by a plurality of modules separately performing communication functions of the broadband mobile communication and the wireless local area communication connection method. Broadband mobile communication may exemplify a communication method of accessing a network through a base station according to standards such as WCDMA, LTE and LTE-A, and the wireless local area communication may be a wireless local area network (WLAN) using a wireless fidelity ) Method, it is possible to exemplify communication for accessing a network through an access point (AP). The communication unit 210 may include an RF transmitter for up-converting and amplifying a frequency of a transmitted signal, and an RF receiver for low-noise amplifying a received signal and down-converting the frequency of the received signal. In addition, the communication unit 210 may receive a radio signal including data through a wireless channel, and may transmit the radio signal to the controller 270. In addition, the data received from the controller 270 may be converted into a radio signal and transmitted through a wireless channel.

The position information receiving unit 220 is for receiving position information. For example, the position information receiving unit 220 continuously receives GPS signals from GPS satellites (not shown) and extracts position information from the received GPS signals. Then, the position information receiving unit 220 can transmit the position information to the controller 270. [ Such location information may be coordinates such as latitude, longitude, and altitude.

The sensor unit 230 senses the displacement, speed, and the like of the movement of the user device 200. The sensor unit 230 senses the displacement of the movement of the user device 200 and provides the detected movement displacement to the controller 270 through the coordinate data. The coordinates provided by the sensor unit 230 may provide displacement from any reference position in a three-dimensional Cartesian coordinate system (x, y, z) or latitude, longitude and altitude. In addition, the coordinates provided by the sensor unit 230 may provide yaw, pitch, and roll displacements. Furthermore, the sensor unit 230 may detect the speed of the movement and provide the speed to the control unit 270. [ The sensor unit 230 may be implemented by one or more sensors, and the sensor may be an accelerometer, a gyroscope, a magnetometer, or the like.

The input unit 240 receives a key operation of the user for controlling the user device 200, generates an input signal, and transmits the input signal to the controller 270. The input unit 240 may include any one of a power key, a numeric key, and a direction key for power on / off. The input unit 240 may be formed of a predetermined function key on one side of the user device 200. When the display unit 250 is a touch screen, the functions of the various keys of the input unit 240 can be performed in the display unit 250. In the case where all the functions can be performed only by the touch screen, the input unit 240 is omitted It is possible.

The display unit 250 visually provides menus of the user device 200, input data, function setting information, and various other information to the user. The display unit 250 functions to output various screens such as a boot screen, a standby screen, and a menu screen of the user device 200. The display unit 250 may include a liquid crystal display (LCD), an organic light emitting diode (OLED), and an active matrix organic light emitting diode (AMOLED). Meanwhile, the display unit 250 may be implemented with a touch screen. In this case, the display unit 250 includes a touch sensor, and the controller 270 can sense the touch input of the user through the touch sensor. The touch sensor may be constituted by a touch sensing sensor such as a capacitive overlay, a pressure type, a resistive overlay, or an infrared beam, or may be constituted by a pressure sensor . In addition to the above sensors, all kinds of sensor devices capable of sensing contact or pressure of an object can be used as the touch sensor of the present invention. The touch sensor senses the touch input of the user, generates a sensing signal, and transmits the sensing signal to the controller 270. The sensing signal may include coordinate data input by the user. When the user inputs the touch position movement operation, the touch sensor may generate a sensing signal including coordinate data of the touch position movement path and transmit the sensing signal to the controller 270. Particularly, when the display unit 250 is a touch screen, some or all of the functions of the input unit 240 may be performed through the display unit 250.

The storage unit 260 stores programs and data necessary for the operation of the user apparatus 200, and can be divided into a program area and a data area. The program area may store a program for controlling the overall operation of the user device 200, an operating system (OS) for booting the user device 200, an application program, and the like. The data area is an area where data generated according to use of the user device 200 is stored. In addition, the storage unit 260 may store profile data including each kind of data generated according to the operation of the user device 200, for example, app information, device information, user profile, interest, and lifestyle.

The control unit 270 may control the overall operation of the user device 200 and the signal flow between the internal blocks of the user device 200 and may perform a data processing function for processing the data. The controller 270 may be a central processing unit (CPU), an application processor, a graphic processing unit (GPU), or the like. The control unit 270 may derive a user's origin, destination, transportation means, and travel distance through the location information receiver 220 and the sensor unit 230 and may transmit the information to the information server 100 through the communication unit 210. The operation of this controller 270 will be described in more detail below.

Although not shown, the user device 200 according to an embodiment of the present invention includes a storage medium inserting unit for inserting an external storage medium such as a memory card to store data, a connection terminal for exchanging data with an external digital device, , A terminal for power supply or charging, and the like. In addition, the user device 200 may further include units (not shown) having additional functions such as an audio process for inputting or outputting an audio signal, a voice signal, or the like through a microphone and a speaker. Further, it may further comprise a clock module for obtaining and displaying the time at the current position based on the standard time. Although there are many variations of the portable device according to the convergence trend of the digital device, the user device 200 according to the present invention further includes the same level of units as the above-mentioned units It will be understood by those skilled in the art that various changes and modifications may be made without departing from the scope of the present invention.

Hereinafter, a method for providing information based on the relationship analysis between the public transportation means contribution ratio (TMS) and the internal traffic distance ratio (ITR) according to the embodiment of the present invention will be described. FIG. 4 is a flowchart illustrating a method for providing information based on a relationship analysis between a public transport sharing ratio (TMS) and an internal traffic distance ratio (ITR) according to an embodiment of the present invention. FIG. 5 is a view for explaining a public transportation means sharing ratio (TMS) and an internal traffic distance ratio (ITR) according to an embodiment of the present invention. FIG. 6 is a graph showing an example of changes and tendencies of the public transportation sharing ratio (TMS) and the internal traffic distance ratio (ITR) according to the embodiment of the present invention.

4, the controller 270 of the user device 200 detects the position, movement, and speed of the user device 200 through the position information receiving unit 220 and the sensor unit 230 in step S100, Estimate the origin, destination, transportation, and travel distance. Here, the origin is the user's residence, and the destination is the user's job. The means of transportation include vehicles, trains (subways), buses, and the like. Also, the moving distance is the distance traveled from the starting point to the destination by the vehicle.

According to one embodiment, the controller 270 measures the movement of the user device 200 through the sensor unit 230 to determine a departure time of the user, for example, (For example, 5 hours or more) for a predetermined period of time (for example, from 9:00 pm to 8:00 am the next day), the position information receiving unit 220 and the sensor unit 230 The position of the apparatus 200 is measured and the measured position is estimated as the user's residence, that is, the place of departure. At this time, since the residence is located indoors, the controller 270 may not receive GPS signals from the GPS satellites through the location information receiver 220. Accordingly, the controller 270 continuously receives the GPS signal through the position information receiver 220, and when the intensity of the GPS signal drops below a predetermined value, before the intensity of the GPS signal falls below a predetermined value, Finally, the position acquired through the received GPS signal can be regarded as the location of the residence. As another example, the control unit 270 continuously receives the GPS signal through the position information receiving unit 220, and when the intensity of the GPS signal falls below a predetermined value, before the intensity of the GPS signal falls below a predetermined value, And the position of the residence can be obtained based on the displacement and speed of the motion of the user device 200 sensed through the sensor unit 230 from the set reference. According to another embodiment, in order to derive a user's residence, the controller 270 controls the sensor unit 230 to determine whether the user device 200 is connected to the connection unit 210 through the communication unit 210, (AP) access point, and is connected to a database server that stores location information of an access point (AP) through the communication unit 210, and acquires the location of the access point (AP) Can be obtained. On the other hand, the above two examples can be combined to obtain position information. That is, the GPS signal and the position information obtained through the displacement detected by the sensor may be corrected to the position information obtained through the access point AP, or the position information may be obtained through the reverse.

The control unit 270 measures the movement of the user device 200 through the sensor unit 230 and calculates the movement time of the user device 200 within a preset activity time (for example, from 8:00 am to 9:00 pm) (For example, 3 hours) for a predetermined period of time (for example, 3 hours) and a time period during which the speed of movement of the user device 200 is less than a predetermined speed (for example, 0 to 6 km / When the variation of the position of the user device 200 measured through the information receiving unit 220 and the sensor unit 230 is within a predetermined radius, The intermediate value of the position is estimated as the destination of the user, that is, the workplace.

As described above, the means of transportation means means of transportation used when the user moves from the place of departure (place of residence) to the place of arrival (place of work). The control unit 270 controls the position of the user device 200 through the position information receiving unit 220 and the sensor unit 230 within a predetermined set time (for example, from 8:00 am to 10:00 am) (Bus, subway, train, etc.) stored in the storage unit 260 and the position of the bus stop, which is stored in the storage unit 260, And the moving path and the moving speed of the derived user apparatus 100 to estimate the transportation means. When the user uses the public transportation means, the movement route of the user device 200 will coincide with the route of the public transportation means, and since the movement speed of the user device 200 is stationary at the stop position, . Accordingly, if the traveling path of the user device 100 coincides with the route of the public transportation means in which the traveling route of the user device 100 is stored, and the traveling speed of the user device 100 is 0 at the stopping position, It is estimated that it is means. In addition, when the user uses the vehicle, the movement route of the user device 200 is different from the route of the public transportation means, and the movement speed of the user device 200 will vary depending on the traffic situation regardless of the stop position . Accordingly, if the moving speed of the user device 100 is not always 0 at the stop position, the control unit 270 determines that the moving route of the user device 100 is different from the route of the public transportation means, It can be assumed that the vehicle is a vehicle. If the vehicle is a vehicle, the controller 270 checks the change in the position and speed of the user device 200 through the position information receiver 220 and the sensor unit 230, and calculates a travel distance from the start point to the destination point can do.

As described above, the control unit 270 detects the position, movement, and speed of the user device 200 through the position information receiving unit 220 and the sensor unit 230 and detects the position of the user, You can estimate the travel distance from the vehicle (vehicle / public transport) and the destination to the destination. In the embodiment of the present invention, the information is provided by analyzing the public transportation share ratio (TMS) and the internal travel distance ratio (ITR) on a plurality of regional basis. For example, an area can be an administrative area. Therefore, the user device 200 can calculate the location (latitude, longitude, and altitude) on the GPS coordinates and estimate the starting point (place of residence) and the destination (work place) on an area basis. In addition, this estimation procedure may be repeatedly performed for a predetermined period of time on a daily basis to use the most estimated value.

The control unit 270 of the user device 200 estimates the user's starting place (place of residence), destination (work place) and transportation means (vehicle / public transportation means) (Vehicle / public transportation means) to the management server 200 through the communication unit 210. [

The control module 150 of the information server 100 receives the plurality of user's 200 from the plurality of user devices 200 through the communication module 110, (Place of residence), destination (workplace), and means of transportation (vehicle / public transportation).

In step S300, the control module 150 of the information server 100 may calculate the public transportation sharing ratio (TMS) and the internal traveling distance ratio (ITR) by using a plurality of users' origin, destination and transportation means . The public transport share (TMS) and the internal distance ratios (ITR) are calculated on a regional basis. D2, D3, D4, D6, and D10, which are regions where the departure place and the destination place are different, when calculating the public transportation sharing ratio (TMS) and the inside traveling distance ratio (ITR) (D5, D7, D8, D9, D11), which are the same area of departure and destination.

(TMS) represents the ratio of the number of users who traveled across the region using public means including trains (subways) and buses versus the number of users who traveled across regions using all modes of transportation. The control module 150 can calculate the public transportation means contribution ratio (TMS) through the following Equation (1).

는 열차를 이용하여 출발지인 지역 i에서 도착지인 지역 j로 이동한 사용자의 수이며,

는 버스를 이용하여 출발지인 지역 i에서 도착지인 지역 j로 이동한 사용자의 수이고,

는 열차, 버스, 차량을 포함하는 모든 교통수단을 이용하여 출발지인 지역 i에서 도착지인 지역 j로 이동한 사용자의 수이다. Here, i denotes a start point and j denotes a destination point. Also,

Is the number of users who traveled from the origin i to the destination j using the train,

Is the number of users who traveled from the origin i to the destination j in the bus using the bus,

Is the number of users who have traveled from the origin i to the destination j using all means of transportation including trains, buses, and vehicles.

In addition, the internal travel distance ratio (ITR) represents the ratio of the distance traveled by a traveling user in the area to the distance traveled by a user who travels through the area using the vehicle. The control module 150 may calculate the internal travel distance ratio (ITR) through the following equation (2).

는 사용자가 차량을 이용하여 출발지와 도착지 모두가 지역 i인 동일한 지역내에서 이동한 거리이다. 그리고

는 차량을 이용하여 출발지인 지역 i에서 도착지인 지역 j로 이동한 사용자의 수이다. Here, i denotes a start point and j denotes a destination point. Also,

Is the distance traveled by the user in the same area where both the departure place and the destination place use the vehicle i. And

Is the number of users who traveled from the origin i to the destination j using the vehicle.

The steps S100 to S300 described above are performed for each unit period (for example, once a year, once every three years, or once every four years). The control module 150 of the information server 100 determines the public transportation means sharing ratio (TMS) and the internal traveling distance ratio (ITR) for the predetermined period at step S400, (ITR) and the trend of changes in the internal travel distance ratio (ITR) relative to the TMS. FIG. 6 is a graph showing a change in the internal travel distance ratio (ITR) versus the trend of the public transportation means contribution ratio (TMS) for a predetermined period, that is, 2006 to 2010.

In FIG. 6, the X-axis of the graph means the internal travel distance ratio (ITR), and the Y-axis means the public transportation sharing ratio (TMS). A plurality of squares represent the 2010 public transport share (TMS) and internal traffic distance ratio (ITR) for each region. The first curve (2010) shows the public transport share ratio (TMS) (TMS) and the internal travel distance ratio (ITR) in 2006. The second curve shows the share of public transportation in 2006 (TMS) and internal It is a trend line indicating the trend of the traveling distance ratio (ITR).

Next, in step S500, the control module 150 analyzes the change in the internal traffic distance ratio (ITR) and the trend data of the public transportation means contribution ratio (TMS) over a predetermined period such as the graph shown in FIG. 6, Regional and cluster areas, and region-specific information.

Hereinafter, a method for analyzing data of trends of changes in the public transportation means sharing ratio (TMS) and the internal traffic distance ratio (ITR) for a predetermined period and providing related information will be described in more detail. FIG. 7 is a flowchart illustrating a method for providing information based on a relationship analysis between a public transportation means contribution ratio (TMS) and an internal traffic distance ratio (ITR) according to an embodiment of the present invention. FIGS. 8 to 12 are views for explaining a method for providing information based on a relationship analysis between a public transportation means contribution ratio (TMS) and an internal traffic distance ratio (ITR) according to an embodiment of the present invention. FIGS. 7 to 12 illustrate the step S500 of FIG. 4 in more detail. The analysis period of this embodiment will be set up from 2006 to 2010. However, this analysis period can be changed according to the setting of the user.

First, in step S510, the control module 150 generates the area attribute information using the constructed data, that is, the public transportation means contribution ratio (TMS) and the internal travel distance ratio (ITR). The local property information is information indicating the property of the corresponding area according to the public transportation sharing ratio (TMS) and the inside traffic distance ratio (ITR). To generate such local attribute information, the control module 150 uses a clustering technique. That is, the control module 150 clusters a plurality of regions into a local group by applying a clustering algorithm to the public transportation means sharing ratio and the internal traveling distance ratio as parameters. The control module 150 then defines the attributes of the region according to the region group. At this time, the clustering technique can use a K-means algorithm. In particular, the plurality of local groups includes the central region group CL1, the middle region group CL2, and the outer region group CL3. The central station group (CL1) includes areas with high public transportation sharing ratio and low internal traveling distance ratio compared to other district groups. Clusters (CL3) include areas with low public transportation sharing ratio and high internal traveling distance ratio compared to other local communities. And the middle area group (CL2) includes both the public transportation share and the internal travel distance ratio both of which are in the middle between the central area (CL1) and the outer area (CL3). Figure 8 shows an example of the result of such clustering. Here, the X-axis represents the internal travel distance ratio (ITR), and the Y-axis represents the public transportation sharing ratio (TMS). In addition, the plurality of points indicate the ratio of the internal travel distance of each area and the share of the public transportation means. As shown in the figure, a plurality of regions can be grouped into a central region group CL1, a middle region group CL2, and an outer region group CL3. Each region has the property of the central region (CL1) closer to the influence of the metropolitan city, and has the property of the peripheral region (CL3) as it moves away from the influence of the metropolitan city.

Next, the control module 150 generates regional change information of each region during the analysis period in step S520. The regional change information means the change in the share of public transportation and the ratio of internal travel distance in each region during the analysis period. The control module 150 extracts the public transportation means sharing ratio and the internal traveling distance ratio of the respective regions of the start point and the end point of the analysis period from the data constructed in advance (S400) The change of the means sharing ratio and the change of the ratio of the internal travel distance of the end point to the viewpoint of the analysis period as the regional change information. For example, in the case of region a, the regional change information shows a change in the share of public transport in region a in 2010, which is the end point of the analysis period in 2006, and a change in the ratio of the internal travel distance of region a in 2010 to 2006 do. FIG. 9 is a view for explaining an example of such area change information, and is an enlarged view of a portion A in FIG. Accordingly, as in FIG. 6, the X-axis in FIG. 9 indicates the internal travel distance ratio (ITR), and the Y-axis indicates the public transportation sharing ratio (TMS). In addition, point a1 represents the ratio of internal distance traveled by region a in 2006 and the share of public transportation means, and point a2 represents the ratio of internal distance traveled by region a in 2010 and public transportation share. Therefore, the control module 150 increases the ratio of the internal distance traveled by region a from 54% in 2006 to 59% in 2010 (x-axis) (Y-axis) that is reduced by 14% to 12% can be generated as the area change information.

In addition, the control module 150 generates trend comparison information for each region during the analysis period in step S530. The trend comparison information shows the changes in the share of public transportation and the ratio of the internal travel distance in the analysis area during the trend analysis period during the analysis period. In order to generate such trend comparison information, the control module 150 calculates the distance between the public transportation means share ratio and the internal travel distance ratio of the region at the analysis period and the trend at the time of the analysis period, Calculate the distance between the local public transport share ratio and the internal travel distance ratio and the end point trend of the analysis period. Then, the control module 150 calculates the ratio of the distance from the trend at the start of the analysis period to the distance from the end point of the analysis period to the trend, and generates the ratio as the trend comparison information. Fig. 10 is for explaining an example of such trend comparison information, and Fig. 10 is an enlarged view of a portion A in Fig. Accordingly, as in FIG. 6, the X-axis means the internal travel distance ratio (ITR), and the Y-axis means the public transportation means contribution ratio (TMS). In addition, point a1 represents the ratio of internal distance traveled by region a in 2006 and the share of public transportation means, and point a2 represents the ratio of internal distance traveled by region a in 2010 and public transportation share. L1 is a trend line showing the trend of 2006 internal traffic and public transportation share, and L2 is a trend line showing the ratio of internal traffic distance and public transportation share in 2010. As shown in FIG. 10, the control module 150 calculates the public transportation means contribution ratio and the internal travel distance ratio a1 and the analysis period time (2006) of the analyzed region (region a) (D2006) of the analysis period end point (2010) and the tendency of the public transportation sharing ratio and the internal travel distance ratio (a2) and the analysis period end point (2010) in the analysis area (area a) And the distance D2010 to the distance L2. Then, the control module 150 calculates the ratio D2010 / D2006 of the distance D2010 to the trend of the end point of the analysis period 2010 (year 2010) to the distance D2006 to the trend of the analysis period (2006) And generates the ratio as trend comparison information. This trend comparison information can be used to infer the extent to which the region actually changes relative to other regions.

Next, the control module 150 generates the associated area information of each area in step S540. The related area information indicates an area having a high traffic amount from the adjacent area to the corresponding area among the adjacent areas in each area. To this end, the control module 150 confirms the increase / decrease of the public transportation means sharing ratio and the internal travel distance ratio in the adjacent area of each area, and generates an area where both the public transportation means sharing ratio and the internal traveling distance ratio are both decreased as the related area information . Figs. 11 and 12 are for explaining an example of such association area information. 11 shows regions b, c and d which are adjacent regions a and a. In FIG. 12, the X-axis represents the internal travel distance ratio (ITR), and the Y-axis represents the public transportation sharing ratio (TMS). Arrows a, b, c, and d indicate the increase and decrease in the ratio of the internal travel distance of the areas a, b, c, and d and the share of the public transport during the analysis period (2006-2010), respectively. As shown in Fig. 11, the adjacent areas of the area a, which is the analysis area, are the areas b, c, and d, the area b increases the ratio of the internal travel distance, the public transportation sharing ratio decreases, And the share of public transport decreased. In addition, region c has increased both the internal distance ratio and the public transportation rate. In this case, the control module 150 generates the area d where both the internal travel distance ratio and the public transportation means sharing ratio are reduced as the related area information. Through this association information, region d can be estimated to be a region with a large number of people commuting to and traveling through the vehicle compared to the population commuting to and from the area (region a) through public transportation.

As described above, the control module 150 generates the local attribute information, the regional change information, the trend comparison information, and the associated local information in the analysis region during the analysis period, The trend comparison information and the associated area information may be output through the display module 130. The local attribute information, the area change information, the trend comparison information, and the related area information generated in the embodiment of the present invention are sequentially generated and output at once, but the present invention is not limited to this, have.

Hereinafter, a method of selecting a location of a business site using the above-described local attribute information, regional change information, trend comparison information, and associated regional information will be described. FIG. 13 is a flowchart illustrating a method of providing information based on a relationship analysis between a public transport sharing ratio (TMS) and an internal traffic distance ratio (ITR) for selecting an optimal business location according to an embodiment of the present invention. In Fig. 13, a large site is required, and information for selecting a location of a business for a business type in which a customer visits the business site using a vehicle is provided. For example, such a business place is preferably a large-sized shopping mall, a shopping mall, or the like, which sells a wide variety of products and a large amount of goods.

In step S610, the control module 150 derives a plurality of regions belonging to the outer region group CL3 according to the area attribute information. The areas belonging to the suburbs (CL3) are less expensive than those of the suburbs (CL1) and the middle suburbs (CL2), but the road infrastructure (CL1) and the middle suburbs (CL2) Is a fully equipped area. Accordingly, first, a plurality of regions belonging to the outer region group CL3 are derived according to the area attribute information.

Next, in step S620, the control module 150 selects an area having the highest internal travel distance ratio (ITR) to the public transportation means sharing ratio (TMS) among a plurality of areas belonging to the outer area group CL3. That is, the control module 150 calculates the internal travel distance ratio (ITR) to the public transportation means contribution ratio (TMS) according to the following equation (3) and selects the region having the highest value as the candidate site.

These areas mean the areas with the highest vehicle dependence. Therefore, it can be assumed that the road infrastructure that can use the vehicle is well equipped in the area. Accordingly, the control module 150 can select the region as a candidate site.

On the other hand, due to various reasons such as difficulty in securing the land, it is not possible to finally select the selected candidate site. Therefore, according to the embodiment of the present invention, the alternative area for the candidate can be selected through the associated area information. That is, the control module 150 selects an alternative candidate site of the selected candidate in advance (S620) according to the related area information in step S630. Alternative candidate sites are the areas adjacent to the candidate sites with high traffic volume through candidate sites and vehicles compared to public transportation. For example, referring to FIGS. 11 and 12, assuming that the candidate is a region a, the alternative candidate region is a region b, c, and d that are adjacent to the region a. Area d is the area where the ratio of internal distance and public transportation share is decreased, and it is an area where traffic is high compared to region a and public transportation, and can be an alternative candidate for region a. In step S640, the control module 150 may output the candidates and alternative candidates through the display module 130. [

Meanwhile, the method according to the embodiment of the present invention described above can be implemented in a form of a program readable by various computer means and recorded in a computer-readable recording medium. Here, the recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. For example, the recording medium may be a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, an optical medium such as a CD-ROM or a DVD, a magneto-optical medium such as a floppy disk magneto-optical media, and hardware devices that are specially configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions may include machine language wires such as those produced by a compiler, as well as high-level language wires that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the present invention has been described with reference to several preferred embodiments, these embodiments are illustrative and not restrictive. It will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit of the invention and the scope of the appended claims.

100: information server 110: communication module
120: input module 130: display module
140: storage module 150: control module
200: user equipment 210: communication unit
220: position information receiving unit 230:
240: input unit 250:
260: storage unit 270:

Claims (13)

1. An apparatus for providing information for selecting a location of a business for a business type in which a customer visits a business site using a vehicle based on a relationship analysis between a public transportation sharing ratio and an internal traveling distance ratio,
A communication module for receiving the user's origin, destination, transportation means and travel distance from each of the plurality of user equipments; And
The public transportation means contribution ratio and the internal travel distance ratio are calculated using the starting point, the arrival point, the transportation means, and the travel distance, and the local property information is generated based on the public transportation means contribution ratio and the internal travel distance ratio Extracts a plurality of regions belonging to the outer region group according to the generated local property information, and determines an area having the highest ratio of the internal travel distance with respect to the public transportation means contribution ratio among the plurality of regions belonging to the outer region group as the location And a control module for selecting as a candidate site for selecting the public transportation means contribution ratio and the internal travel distance ratio. The method according to claim 1,
Wherein the control module comprises:

The public transport sharing ratio is calculated through the above-
I is a starting point,
J is the destination,
remind

Is the number of users who traveled from the departure point i to the destination point j using the train,
remind

Is the number of users who traveled from the origin i to the destination j using the bus,
remind

Is a number of users who have traveled from a departure point (i) to a destination point (j) using all means of transportation. The method according to claim 1,
Wherein the control module comprises:

To calculate an internal travel distance ratio,
I is a starting point,
J is the destination,
remind

Is the distance traveled from the departure point i to the destination i using the vehicle,
remind

Is a number of users who have traveled from a departure location i to a destination location j using the vehicle. The apparatus for providing information based on a relationship analysis of a public transportation sharing ratio and an internal travel distance ratio. The method according to claim 1,
The control module
A plurality of regions are grouped into a local group by applying the clustering technique using the public transportation sharing ratio and the internal traveling distance ratio as parameters and the attributes of the region belonging to each region group are defined according to the clustered region group, Wherein the means for providing information based on the analysis of the relation between the public transportation sharing ratio and the internal traveling distance ratio is provided. delete delete delete delete delete The method according to claim 1,
The control module
And selecting an area where both of the public transportation means sharing ratio and the internal traveling distance ratio decrease from the adjacent areas of the candidate site as an alternative candidate site of the candidate site for selecting the location of the business site. A device for providing information based on relationship analysis of distance ratios. A method for providing information for selecting a location of a business for a business type in which a customer should visit a business site using a vehicle based on a relationship analysis between a public transportation sharing ratio and an internal travel distance ratio,
Receiving a user's origin, destination, transportation means and travel distance from each of the plurality of user equipments;
Calculating, by the management server, the public transportation sharing ratio and the internal traveling distance ratio using the entire transportation means by using the starting point, the destination, the transportation means, and the moving distance;
Generating the area attribute information based on the public transportation sharing ratio and the internal traveling distance ratio;
Deriving a plurality of regions belonging to the outer region group according to the generated local property information; And
And the management server selecting an area having the highest internal travel distance ratio as a candidate for selecting the location of the workplace among a plurality of areas belonging to the suburbs, A method for providing information based on the analysis of relation between public transportation sharing ratio and internal traffic distance ratio. 12. The method of claim 11,
And selecting an area where the public transportation means contribution ratio and the internal travel distance ratio both decrease from the adjacent regions of the candidate site to the management server as an alternative candidate site of the candidate site for selecting the location of the business site A method for providing information based on the analysis of relation between public transportation sharing ratio and internal traffic distance ratio. 12. A computer-readable recording medium having recorded thereon a program for performing a method for providing information based on a relationship analysis of a public transportation sharing ratio and an internal traveling distance ratio according to claim 11 or 12.

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