KR101922563B1 - Method, analysis server and computer program for providing discount store in game - Google Patents

Abstract

The present invention relates to a method, an analysis server and a computer program for providing a discount store in a mobile game. In the analysis server for providing a discount store to a game user in a mobile game according to an embodiment of the present invention, when receiving a discount coupon use request from the user terminal of a game user having a discount coupon, each commodity included in a commodity group in a store in a game corresponds to one of commodity price groups including n commodity prices. A discount store providing part may provide a commodity at a discounted price by matching each commodity included in the commodity group to a commodity price that is lower than a corresponding one of the commodity price groups. It is possible to provide a personalized discount store to a game user.

Description

METHOD, ANALYSIS SERVER AND COMPUTER PROGRAM FOR PROVIDING DISCOUNT STORE IN GAME BACKGROUND OF THE INVENTION 1. Field of the Invention < RTI ID = 0.0 >

The present invention relates to a method of providing a discount store in a mobile game, an analysis server and a computer program for performing the same, and more specifically, by providing a personalized discount coupon that can be used within a predetermined period in a mobile game, An analysis server, and a computer program that enable a discount store to be used at discounted coupons on time.

Smart devices such as smart TVs and smartphones are becoming popular, and the number of users who enjoy playing games using these smart devices is gradually increasing. In particular, users who use a smartphone capable of Internet communication can enjoy a game or a mobile game through the Internet anytime and anywhere through the mobility and portability of the smartphone.

In order to increase the interest of the game user and increase the sustainability of the game, the mobile game provider periodically or intermittently provides various events to the game user. Among these events, the product discount sale event means an event in which a game user discounts a necessary product when proceeding with a game.

On the other hand, there are quite complicated procedures to provide such an event. Specifically, currently, the mobile game market is largely divided into Google and Apple. In order to register a new product or change the price of an existing product, a mobile game company needs to update the application information of the application store and update the game information. Due to this game information update and validation process, it is very difficult to provide customized discount stores for each game user. Therefore, the above-mentioned event is limited to an event such as provision of goods as much as purchase amount, provision of package goods, and the like. For example, if you purchase 500 goods, you may be provided with an additional payment of 250 goods, or an event that sells a packaged product with multiple items at a discounted amount. It is difficult to satisfy the game user simply by providing the above-mentioned events for all the game users because the situations and tendencies are different and the point of time when the discounted goods are to be purchased may be different for each game user. There has not yet been a way for game users to discount game products that have already been sold in the game, and all discount products have always been available to all game users.

Therefore, there is a need for a new method that can provide discounts for game products that are already sold in the game when the game user desires.

Korean Patent Publication No. 2017-0031310

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a discount store in a game in which a game user can provide a personalized discount store to receive a discount of a desired item, And a computer program.

According to an aspect of the present invention, there is provided an analysis server for providing a discount store to a game user in a mobile game, the mobile terminal including a server for receiving a discount coupon use request from a user terminal of a game user having a discount coupon, Each merchandise included in the merchandise group in the store in the game corresponds to one merchandise amount in the merchandise value group including n merchandise amounts, and the discount store offering unit stores each merchandise included in the merchandise group as a corresponding By matching a commodity amount that is lower than one commodity amount, the commodity can be provided at a discounted amount.

In addition, the analysis server according to an embodiment of the present invention includes a game log analyzer for analyzing a game log of a game user; A coupon issue determination unit for determining whether the discount coupon issue condition is satisfied based on the analysis result of the game log; And a coupon issuing unit for issuing a discount coupon for a commodity included in the commodity group to the game user when it is determined that the discount coupon issuing condition is satisfied.

Further, the coupon issuing unit may set the valid period of the discount coupon as the first period, and issue the discount coupon with the valid period as the first period to the game user.

Further, the coupon issuing unit can issue the discount coupon to the mailbox of the game user.

In addition, the coupon issue determination unit may determine that the discount coupon issue condition is satisfied when the first condition for checking whether the game user is in an unstable state occurs within a preset period exceeding the threshold decision count.

In addition, the first condition may include at least one of adventure failure, battle defeat, battle defeat, failure to acquire a stochastic prize, and failure to reinforce within the game.

Also, the coupon issue determination unit may determine that the discount coupon issue condition is satisfied when the second condition for confirming whether the game user is in a positive state occurs within a preset period exceeding the threshold decision count.

In addition, the discount store created in the discount store offer can be provided to the game user during the second period.

In addition, the coupon issuing unit may issue a discount coupon when receiving a discount coupon issue request from a game user's user terminal.

Further, the analysis server according to an embodiment of the present invention may further include a screen generating unit for generating a first web view when the game user satisfies the discount coupon issuing condition, and the coupon issuing unit may receive a first web view from the user terminal of the game user In response to the WebView, a discount coupon can be issued when receiving a discount coupon issue request.

In addition, when the amount of commodity of the commodity corresponds to the lowest commodity amount among the commodity amount group, the discount store providing unit can maintain the commodity amount of the commodity without changing.

In addition, when the amount of commodity of the commodity corresponds to the lowest commodity amount in the commodity amount group, the discount store providing section may set the commodity amount of the commodity to zero.

According to another aspect of the present invention, there is provided a method of providing a discount store to a game user in a mobile game, the method comprising: providing a discount coupon from a user terminal of a game user having a discount coupon; When receiving a request, generating a discount store for a group of merchandise that includes at least one merchandise sold in a store in a game, wherein each merchandise included in the merchandise group in the game stores n merchandise amounts And the step of generating a discount store is a step of matching each commodity included in the commodity group to a commodity amount lower than a corresponding one commodity amount in the commodity amount group so that the commodity is discounted Of the amount of money.

According to another aspect of the present invention, there is provided a discount store providing method comprising: analyzing a game log of a game user by a game log analyzing unit; Determining whether the coupon issuing condition determining unit satisfies the discount coupon issuing condition based on the analysis result of the game log; And issuing a discount coupon for the product included in the product group to the game user by the coupon issuing unit when it is determined that the discount coupon issue condition is satisfied.

The discount store providing method according to an embodiment of the present invention may further include setting a valid period of the discount coupon as a first period by the coupon issuing unit prior to issuing the discount coupon, May be accomplished by issuing a discount coupon to the game user with an expiration date set in the first period.

Further, the step of issuing the discount coupon may be performed by issuing the discount coupon to the mailbox of the game user.

The step of determining whether or not the discount coupon issuing condition is satisfied may include determining that the discount coupon issuing condition is satisfied when a first condition for checking whether the game user is in an abnormal state occurs within a preset period exceeding a threshold judgment count . ≪ / RTI >

In addition, the first condition may include at least one of adventure failure, battle defeat, battle defeat, failure to acquire a stochastic prize, and failure to reinforce within the game.

The step of determining whether the discount coupon issuing condition is satisfied may include determining that the discount coupon issuing condition is satisfied when a second condition for confirming whether or not the game user is in a positive state occurs within a preset period of time, . ≪ / RTI >

Also, the discount store created in the step of creating the discount store may be provided to the game user during the second period.

Further, the step of issuing the discount coupon may be performed when receiving a discount coupon issue request from the game terminal of the game user.

In addition, the discount store providing method according to an embodiment of the present invention may further include generating a first web view when the game user satisfies the discount coupon issuing condition by the screen generating unit, The step may be performed when receiving a discount coupon issue request from the game user's terminal in response to the first web view.

In addition, a computer program stored on a computer-readable recording medium for executing the above-described method on a computer is provided.

Further, a computer-readable recording medium on which a computer program for performing the above-described method is recorded is provided.

According to the discount store providing method, the analysis server, and the computer program according to an embodiment of the present invention, in a game shop environment in which the amount of commodity is determined as one of a plurality of predetermined commodity amounts, Because it is a way to match the amount, it is possible to sell the products sold at stores in the actual game at a discount.

In other words, as described above, the present invention provides a discounted amount of a commodity itself, unlike providing a commodity or a reward when purchasing the commodity or providing a packaged commodity including a plurality of commodities.

In addition, according to the discount store providing method, the analysis server, and the computer program according to the embodiment of the present invention, unlike a method that can be considered as a purchase push, a discount store is positively regarded as a game user with a discount coupon There is an effect that can be saved. Further, since the discount coupon can be used during the first period, the present invention can provide a sufficient time for the game user to worry. Since the discount coupon has an expiration date set in the first period, it can contribute to an increase in the re-visit rate of the game user to the game.

In addition, according to the discount store providing method, the analysis server, and the computer program according to the embodiment of the present invention, since the issuance of the discount coupon utilizes the mailbox or the inventory built in the game, Quick application without additional work is possible.

Also, according to the discount store providing method, the analysis server, and the computer program according to the embodiment of the present invention, since the object providing the discount coupon is limited to specific game users, it is possible to recognize that the game user has a special benefit And thus it is possible to further induce participation in the game.

1 is a conceptual diagram of a discount shop providing system according to an embodiment of the present invention.
2 is a block diagram of an analysis server according to an embodiment of the present invention.
3 is a diagram illustrating an example of a first web view displayed on a user terminal of a game user when a game user meets a discount coupon issue condition according to an embodiment of the present invention.
4 is a diagram illustrating an example of a second web view displayed on a user terminal of a game user when a game user requests issuance of a discount coupon by touching the first Web view according to an embodiment of the present invention.
5 is a diagram illustrating an example of a mail box of a game user after a discount coupon is paid to a game user according to an embodiment of the present invention.
6 is a diagram illustrating an example of a third web view displayed on a user terminal of a game user when a game user uses a discount coupon according to an embodiment of the present invention.
7A is an illustration of an example of a store in a game that sells at least one group of goods.
7B is a diagram showing an exemplary correspondence relationship between commodities included in one commodity group and commodity amounts included in the commodity amount group.
7C and 7D are conceptual diagrams for explaining a method of matching products included in a product group and product amounts included in a product value group in a discount store through an analysis server according to an embodiment of the present invention.
8A is a diagram illustrating an example of a discount store created through the analysis server of the present invention and provided to a user terminal.
8B is a diagram illustrating another example of a discount store created through the analysis server of the present invention and provided to a user terminal.
9 is a flowchart illustrating a process of providing a discount coupon among the discount store providing methods according to an embodiment of the present invention.
FIG. 10 is a flowchart illustrating a process of generating a discount store among discount store providing methods according to an embodiment of the present invention.
11 is a conceptual diagram of a general payment system.

The present invention will now be described in detail with reference to the accompanying drawings. Hereinafter, a repeated description, a known function that may obscure the gist of the present invention, and a detailed description of the configuration will be omitted. Embodiments of the present invention are provided to more fully describe the present invention to those skilled in the art. Accordingly, the shapes and sizes of the elements in the drawings and the like can be exaggerated for clarity.

Before describing the present invention, a general payment system in a game will be described in order to facilitate understanding of the present invention. Fig. 11 shows a conceptual diagram of a general payment system. The game user 31 can drive a game (or a mobile game) through his or her own user terminal 30 and can access the game server 10 through the game (or mobile game). When the game user 31 desires to purchase the goods in the game, the game user 31 enters the shop in the game, watches the products to be sold in the shop, and can purchase the desired goods.

When the game user 31 makes a purchase request for a specific commodity, the user terminal 30 transmits a settlement request including a commodity code including price information on the commodity and the commodity to the game server 10. Here, the commodity code is a code including commodity information and commodity price information, and may be registered in the external platform server 40 in advance through inspection by an external platform vendor. Here, the external platform means an application store in which a mobile can purchase an application, and the external platform company means a company providing an application store. Specifically, the external platform may include a Google Play Store or Apple's App Store. On the other hand, when the game server 10 transmits information and a product code for identifying a game user who has made a payment request to the external platform server 40, the external platform server 40 transmits a payment window for payment of goods To the terminal (30). The external platform server 40 informs the game server 10 that the settlement has been normally performed and the game server 10 has notified the game server 31 that the game user 31 And transfers the purchased product to the account of the game user (31).

On the other hand, the products that are sold in stores in the game have the following characteristics.

First, the price of a product that can be sold in a game store is fixed for each tier. For example, each commodity sold in a store corresponds to one commodity amount in the commodity amount group, and one commodity amount group includes a plurality of commodity amounts. Here, the commodity amounts may include, for example, $ 1.09, $ 3.29, $ 5.49, $ 9.99, $ 19.99, $ 49.99 and $ 99.99. However, since the price of goods for each product is fixed for each tier in a general game in a game company, the price of the product can not be changed to a price other than the above-described amount of the product. Accordingly, it is difficult for game companies to introduce the concept of discount for each product.

In addition, even if there is no restriction on the amount of commodity described above, in order to register each commodity desired to be sold through the in-game store in the game company, it is required to request the external platform maker to inspect and register the commodity after the commodity inspection. This inspection process requires the same process when changing each commodity to another commodity amount. In other words, when the game company wants to discount the products included in the store, since the goods have already been checked but the price is not verified, it is necessary to additionally receive the discount according to the amount to be discounted for each product.

Thus, for example, if there are 10 products and you want to sell them at a price of 10, all items that can be sold to game users * It must be verified. This inspection process is not performed immediately but requires a specific time, and price adjustment is possible only if inspection is performed in all the external platform servers 41 and 42. As a result, it has been difficult to provide discounts at a desired point of time for game players or game users.

Due to this point, the game company does not discount the amount of commodity of each commodity when planning and performing an event of the commodity, but rather plans a package commodity including a plurality of commodities, or when a commodity is purchased, We have adopted a scheme that provides more quantities (for example, when purchasing a primary good in the game, it provides additional secondary good that can be purchased as the primary good or primary good). This is not a discount on the price of goods sold in a store, but a concept that provides additional goods. In other words, it is difficult to intuitively judge the degree of value of a product by the position of the game user and how much the product is discounted.

Secondly, the conventional method is not only a method of giving a package product or a purchase item when purchasing, but a method of offering a specific product to a game user through a pop-up (or a web view) , And inducing the game user to purchase the game immediately. This method is a method of providing a commodity that can be purchased only at that point in time. Therefore, there is a problem that a game user is forced to purchase and a game user feels negative.

Third, the discount purchase proposal through the pop-up (or web-view) described above is not exposed many times due to the nature of the pop-up. This is because, if the game user does not purchase the product at the time when the pop-up is exposed, the user can not purchase the discounted product later, which may lead to a decline in the purchase rate.

1 is a conceptual diagram of a discount shop providing system 1000 according to an embodiment of the present invention. The discount shop providing system 1000 according to the embodiment of the present invention can provide a discount shop by providing a discount coupon that a game user can use at any time, rather than a discount shop available only to a specific one point of time . Here, the discount coupon is a coupon that, when used, provides a discount store including discounted products to the game user. That is, the discount shop providing system 1000 according to the embodiment of the present invention is not a conventional method of giving a feeling of purchase inducement, but rather a discount coupon that the game user can use at any time within the first period, May allow a game user to create a discount store at a desired point of time through the use of a discount coupon before the discount coupon disappears. Accordingly, the game user can purchase the goods in the shop at a desired price at a desired time, thereby providing a positive experience to the game user.

The discount store providing system 1000 according to an embodiment of the present invention may include a game server 10, a coupon server 20, a user terminal 30, and an analysis server 100. Although the number of user terminals 30 is shown in Fig. 1 as one, it should be understood that these are shown in abbreviated form to facilitate understanding of the present invention.

The user terminal 30 represents a terminal that the game user 31 has and in which the game application is installed. For example, the user terminal 30 can be any mobile device that can install and execute a game application such as a smart phone or a tablet PC. When the execution input of the game application is received from the game user 31, the user terminal 30 executes the corresponding game application and connects to the game server 10 through the network.

Also, the user terminal 30 can update the state of the game user by transmitting the game log generated when the game user 31 proceeds to the game, to the game server 10. Here, the game log means all the raw data generated in the process of installing, executing, and removing the game application from the user terminal 30 (client) of the game user 31. Also, the user terminal 30 may transmit the game log to the analysis server 100.

The analysis server 100 checks whether there is a discount coupon that can be paid to the game user 31 of the user terminal 30. If the discount coupon exists and the game user 31 satisfies the discount coupon issue condition , And issues a discount coupon to the corresponding game user (31). When the analysis server 100 receives a request for use of the discount coupon from the game user 31, the analysis server 100 provides the game user 31 with a discount store created through the discount coupon.

In order to perform the above function, the analysis server 100 collects a game log of the game user 31. Here, the game log may be transmitted from the user terminal 30 to the analysis server 100, and may be transmitted from the game server 10 to the analysis server 100 as described above.

Thereafter, the analysis server 100 determines whether the game user satisfies the discount coupon issue condition by analyzing the game log. As a result of the determination, when the discount coupon issuing condition is satisfied, the analysis server 100 inquires of the game user 31 via the communication with the coupon server 20 whether there is a discount coupon that can be paid. As a result of the inquiry, when there is a discount coupon that can be paid to the game user 31, the analysis server 100 receives the discount coupon from the coupon server 20 and transmits the received discount coupon to the account of the game user 31 . When the issuance of the discount coupon is completed in the account of the game user 31, the analysis server 100 can inform the game server 20 of the issuance of the discount coupon.

In the case of the conventional discount store described above, it is opened to all users in a specific period or is opened once to meet certain conditions. In this case, the game user can feel that he / she is forced to purchase the product, and can not give the game user time to worry about the purchase, so that the purchase rate drops.

The analysis server 100 according to the embodiment of the present invention adopts the method using the discount coupon described above and can open the discount store to the game user 31 when the game user 31 uses the discount coupon have. That is, the game user 31 can use the discount shop at a desired point of time by using the discount coupon. In addition, the analysis server 100 according to an embodiment of the present invention can set a first period in which a discount coupon can be used so that the discount coupon does not disappear immediately.

A typical mobile game has a mailbox or inventory that can hold gifts from an operator or compensation within a game. Accordingly, in one embodiment of the present invention, the existing mailbox or inventory can be utilized instead of building a new system for storing discount coupons available during the first period. That is, the analysis server 100 according to the embodiment of the present invention can issue a discount coupon to the mailbox or inventory of the game user 31 so that the discount coupon does not disappear immediately. Here, the discount coupon may be preferably paid to the mailbox rather than the inventory. This is because the game user 31 may feel inconvenience that the discount coupon occupies a limited inventory space. Accordingly, the discount coupon can be paid to both the mailbox and the inventory, but it is preferable that the discount coupon is paid to the mailbox for convenience of the game user.

The discount coupon has been described by the analysis server 100 as being issued directly to the account of the game user 31. [ However, it is also possible to transmit the generated discount coupon to the game server 10 for ease of management, and to allow the game server 10 to perform the above-described issuance process. However, the load on the game server 10 due to the progress of the game for a plurality of game users, and the load on the game server 10 may affect the performance of the game provided to the game user. Accordingly, according to an embodiment of the present invention, the above-described coupon issuing process can be performed through the analysis server 100.

Meanwhile, the discount store offering system 1000 according to an embodiment of the present invention is a scheme in which the game user 31 presents the discount coupon available for the first period to the game user 31 as a gift. In other words, while the prior art was a method of providing a one-time shop for purchasing inducement, the present invention is a gift coupon that is not a purchase inducement in game but a discount coupon, It is possible not only to lower the negative experience of the user but also to expect the loyalty of the game and the increase in the billing amount.

This method allows the game user 31 to enter the discount shop at any time before the discount coupon disappears from his or her mailbox or inventory (i.e., within the first period set for the validity period of the discount coupon) It is a method that can be used. Accordingly, the game user 31 can purchase a commodity at a discounted price at a point in time when he wants the commodity he / she wants to purchase. Therefore, it is possible not only to provide a positive experience to the game user, but also to increase the purchase rate. In addition, since the discount coupon is valid only for the first period, it is expected that it will also help increase the re-connection rate of the game user.

2 is a block diagram of an analysis server 100 according to an embodiment of the present invention. As described above, the analysis server 100 can largely provide two functions: a function of providing a discount coupon, and a function of providing a discount store upon request from a game user. The analysis server 100 according to an exemplary embodiment of the present invention includes a game log collecting unit 110, a game log analyzing unit 120, a coupon issuing determination unit 130, a screen generating unit 140, A determination unit 150, a coupon issuing unit 160, and a discount shop providing unit 170. In order to facilitate understanding of the present invention, each of the above-described components is divided into functional components, and in practice, the components may be implemented through a single processing unit such as a CPU, MPU, or GPU. Hereinafter, a method of providing discount coupons among the two functions performed through the analysis server 100 will be described first.

The game log collecting unit 110 collects game logs of the game user from the user terminal 30 and the game log analyzing unit 120 analyzes the game logs of the corresponding game user. As described with reference to FIG. 1, the game log collecting unit 110 can collect game logs through communication with the game server 10 as well as the user terminal 30.

The coupon issue determination unit 130 determines whether the discount coupon issue condition is satisfied based on the log analysis result through the game log analysis unit 120. [ For example, the discount coupon issuance condition may be determined to be satisfied when the game user enters a specific position in the game, when the game user is in a positive situation, and when the game user is in a negative situation have. For example, when the discount coupon issue condition is set to be satisfied when the game user enters a specific position in the game, the coupon issue determination unit 130 determines whether the game user enters the lobby, It can be determined that the discount coupon issuing condition such as when the user confirms the mailbox is satisfied.

However, if the discount coupon issuance condition is set to a visit or entry of a specific position in the above-mentioned game, a discount coupon is issued to all game users who have executed the game, and the determination as to whether or not to issue the coupon is not meaningless can do. If a discount coupon is provided to most game users, game users will not be interested in general merchandise sold to the store, and the purchase rate may be rather reduced. Accordingly, it is preferable that the discount coupon issuing condition is set so that only a part of game users can be satisfied, not a majority of game users. Accordingly, the coupon issuance determination unit 130 preferably sets a discount coupon issuance condition so that game users who are in a negative situation in the game or game users who are in a positive situation are in the game.

On the other hand, paying discount coupons to some game users of all game users through personalization may cause problems in equity. However, as a result of actual experiments, it was confirmed that most game users accept the game even if it provides a special benefit to the game users who are in an extremely negative situation, and the same result can be obtained even if it is applied to a game user who is a positive situation.

The coupon issue determination unit 130 may set a discount coupon issue condition within a range acceptable to game users, and may determine whether to issue a coupon. For example, the coupon issuance determination unit 130 may determine that the discount coupon issuance condition is satisfied when the first condition for checking whether the game user is indefinite exceeds the threshold determination count within a predetermined period . Similarly, the coupon issue determination unit 130 may determine that the discount coupon issue condition is satisfied when the second condition for confirming whether the game user is in the affirmative state exceeds the threshold decision number within a predetermined period .

Here, the first condition may include at least one of conditions such as adventure failure, battle defeat, battle defeat, failure to acquire a stochastic prize, failure to be strengthened, etc. in a game, and a discount voucher (For example, a discount rate of 50% or more) to encourage users to loyalty to the game again.

The second condition may include at least one of conditions such as winning in a game, obtaining a very low probability, raising the grade of a duel, strengthening success, and the game user of the situation may have a lower discount rate than a game user in a negative situation Proposing coupons (for example, a 10-30% discount rate) can strengthen positive experiences and drive more sales with more payments.

Through the above-described determination process performed through the coupon issue determination unit 130, the analysis server 100 can determine a negative situation or a positive situation of the game user, and can provide the game user with a gift can do. In this way, the analysis server 100 can prevent the game from being separated by allowing the game users who are concerned about the game's departure due to the repetitive negative situation to easily grow at a low cost through the discount coupon paid as a gift. In addition, the analysis server 100 can provide a discount coupon to the game user as a gift so that the game server can be immersed in the game by strengthening the positive situation for the game user, which is a positive situation. Here, according to an embodiment of the present invention, the discount rate of the discount coupon paid to the game user, which is a positive situation, may be lower than the discount rate of the discount coupon paid to the game user, which is a negative situation. In addition, the discount rate applied when each game user is in two situations can be applied in various ways. The discount rates of the discount coupons applied to the game users of the positive situation and the game users of the negative situation may be equal to each other depending on the situation (for example, an event in a game) The discount rate of the discount coupon may be higher than the discount rate of the discount coupon applied to the game user in a negative situation.

According to an embodiment of the present invention, when the discount coupon issuance condition is satisfied, a confirmation process through the coupon issuing unit 160 for payment of the discount coupon can be further performed. Specifically, the coupon issuing unit 160 can perform the checking process by inquiring the coupon server 20 whether there is a discount coupon that can be paid to the game user. As a result, if there is a discount coupon, the following process can be performed.

The screen generating unit 140 generates a first web view and transmits the generated first web view to the user terminal 30 when the game user determines that the discount coupon satisfies the discount coupon issuing condition through the coupon issue determination unit 130. [ The screen generating unit 140 may generate a different first web view according to the determined state of the game user through the coupon issue determination unit 130. [ For example, the first web view may include a message to congratulate or encourage a game user depending on the status of the game user, or may include a message to comfort the game user. An example of a first web view wv ₁ displayed through the user terminal 30 is shown in Fig.

In the example shown in Figure 3, the game is assumed to be assumed to be a mobile game, and the first webview (wv ₁₎ is created when the user of the game user terminal 30 is determined in a negative situation. The first web view wv ₁ may be exposed on at least a part of the game screen (hereinafter, the first webview area). In the case of this example, since the game user is assumed to be in a negative situation, a message " GO TO GET THE COVERAGE OF THE DEPOSIT "can be output, which is a message that can comfort the game user. Of course, if the game user is in a positive situation, a message different from FIG. 3 may be output.

Gamers can decide whether to receive a discount coupon, depending on the proposals presented to the first check WebLink (wv _1), and the first WebLink (wv _1). 3, the game user may touch the first web-view area or touch the proposed reject area indicated by x in Fig. When the game user touches the first web view area, the user terminal 30 can transmit a discount coupon issue request to the analysis server 100. [ Further, when the user touches a game suggestion refused zone other than the first webview area, the user terminal 30 may remove the first webview (wv ₁₎ displayed on the display unit.

The response determination unit 150 determines whether a discount coupon issue request has been received from the user terminal 30. [ As a result of the determination, if the request for issuing the discount coupon is not received, the above-described process for the game log collecting unit 110 is performed again.

On the other hand, when a discount coupon issue request is received from the user terminal 30, the coupon issuing unit 160 operates and issues a discount coupon to the game user of the user terminal 30. [ Specifically, the coupon issuing unit 160 transfers the discount coupon paid from the coupon server 20 to the account of the game user.

In addition, the analysis server 100 according to an embodiment of the present invention is characterized in that the game server provides a discount shop that allows a game user to receive a discount at a desired time. Accordingly, the coupon issuing unit 160 sets the valid period of the discount coupon as the first period, and issues the discount coupon with the valid period to the game user's account.

In addition, the analysis server 100 may transmit the discount coupon to the mailbox or inventory of the game user so that the discount coupon does not disappear even when not used at the same time as the issuance. At this time, the screen generating unit 140 generates a second web view for notifying that the discount coupon has been issued to the game user, and notifies the user terminal 30 that the discount coupon has been issued. Here, an example for the second web view is shown in Fig. As shown in Figure 4, the second webview (wv ₂₎ may be displayed in at least a partial area of the game screen (hereinafter, a second webview area), may include a message for informing that the payment coupons.

Meanwhile, the discount coupon issued through the coupon issuing unit 160 may be stored in the mailbox of the game user as shown in FIG. After the discount coupon issuing process performed by the coupon issuing unit 160, the game user enters the mailbox of the game user through the user terminal 30, thereby confirming that the discount coupon is stored in the mailbox. As described above, the validity period of the discount coupon is set to the first period, and the remaining period in which the discount coupon can be used may decrease over time. Accordingly, a setting is required to inform the game user of the remaining period. However, since the function for notifying the remaining period of the contents stored in the mailbox already exists, it is possible to inform the game user of the remaining period as in the area (rt) of Fig. 5 without modifying the existing game. On the other hand, the coupon issuing unit 160 can transmit the discount coupon to the inventory rather than the mailbox of the game user.

The analysis server 100 according to an embodiment of the present invention can issue a discount coupon to some game users who satisfy the discount coupon issue condition among all the game users. That is, the analysis server 100 according to an embodiment of the present invention can identify game users who are in a negative or positive situation in the game, and can issue a discount coupon to a game user, have.

Referring now to FIG. 2 again, a method for providing a second function, i.e., a discount store, among functions performed in the analysis server 100 according to an embodiment of the present invention will be described. As described above with reference to Figs. 3 to 5, when the game user meets the discount coupon issuance condition, the discount coupon can be issued and the issued coupon can be used within the first period.

The response determining unit 150 determines whether the game user has used the discount coupon within the first period after issuing the coupon. Here, if the game user uses the discount coupon within the first period, the operation through the discount shop offering unit 170 can be performed. On the contrary, if the game user does not use the discount coupon for the first period, the coupon issuing unit 160 performs a process of discarding the discount coupon issued to the game user.

As mentioned above, the validity period of the discount coupon can be set to the first period. Of course, it is also possible to permanently provide the game user with the discount coupon without specifying the expiration date. However, even if a statistical analysis results in a permanent discount coupon issued to the game user, this gives a great positive effect to the game user I can not. On the other hand, if the validity period of the discount coupon is set, it is confirmed that the game user tends to check the remaining period of the discount coupon or to increase the re-connection rate for the game to purchase the product, . Accordingly, the coupon issuing unit 160 may issue a discount coupon by setting the valid period of the discount coupon as the first period, and discard the discount coupon when the first period has elapsed. Here, the first period is preferably 3 days to 7 days, but it may be changed to various periods (for example, 1 day, 2 days, 10 days, 2 weeks, 3 weeks, 1 month, etc.).

The discount shop offering unit 170 functions to create a discount shop corresponding to the discount coupon when receiving a discount coupon use request from the user terminal 30 of the game user having the discount coupon. At this time, the discount store providing unit 170 may generate a third web view through the screen generating unit 140, and may transmit the generated third web view to the user terminal 30. As shown in Figure 6, the third webview (wv ₃₎ may be exposed to the user terminal 30 is at least a partial area of the display unit can be displayed on, the game screen (hereinafter, a third webview area) . As shown in FIG. 6, the third web view (wv ₃ ) is a function for informing that a discount shop has been created, and may include a message for explaining the function. For example, the third WebView (wv ₃ ) may include a message such as " 30 minutes of purchase is available "

The third web view (wv ₃ ) may include a shortcut area to the discount store (an area indicated as an OK in FIG. 6). When the game user touches the area, the user terminal 30 displays the discount store to the game user can do.

To this end, the discount store offering unit 170 may generate the third web view (wv ₃ ), and then visualize the generated discount store through the screen generating unit 130 in advance. Upon receiving the request via the third web view (wv ₃ ) from the user terminal 30, the visualized discount store can be provided to the user terminal 30.

The discount store created through the discount store offerer 170 may include a merchandise group that includes at least one merchandise sold in stores within the game. In general, a store may include a plurality of items, and at least some of the plurality of items may belong to one item group. For example, referring to FIG. 7A, it can be seen that there are four product groups in the game, namely, a package product group, a costume product group, a crystal product group, and a stone product group. In the crystal product group, there are a plurality of products (three in this example), and each product is associated with one commodity amount.

As described above, the amount of goods in the game can be selected only within one commodity amount group, and the commodity amount group can include, for example, $ 1.09, $ 3.29, $ 5.49, $ 9.99, $ 19.99, $ 49.99 and $ 99.99. Here, the amount of commodity may vary depending on the currency in each country. In the following description, it is assumed that the commodity value group includes seven commodity amounts, and each of them includes commodity amount ₁ , commodity amount ₂ , commodity amount ₃ , commodity amount ₄ , commodity amount ₅ , commodity amount ₆ , The amount of the item is referred to as ₇ .

In general, commodities belonging to one commodity group (mg ₁ ) may correspond to one commodity amount among commodity amounts belonging to the commodity amount group pg ₁ , as shown in FIG. 7B. Here, it is assumed that the first commodity amount group pg ₁ is a crystal commodity group, and the crystal is a primary commodity in a game which can be paid in money.

In the example shown in FIG. 7B, it is assumed that product ₁ is 300 crystals, product ₂ is 500 crystals, product ₃ is 1000 crystals, and product ₄ is 2000 crystals. The commodity amount ₁ is $ 1.09, the commodity amount ₂ is $ 3.29, the commodity amount ₃ is $ 5.49, the commodity amount ₄ is $ 9.99, the commodity amount ₅ is $ 19.99, the commodity amount ₆ is $ 49.99 and the commodity amount ₇ is $ 99.99 . It is also assumed that the commodity ₁ matches the commodity amount ₂ , the commodity ₂ matches the commodity amount ₃ , the commodity ₃ matches the commodity amount ₄ , and the commodity ₄ matches the commodity amount ₅ . Of course, this is merely an example, and it is also possible that a plurality of commodities are matched to one commodity amount.

As described above, each commodity included in one commodity group corresponds to one commodity amount, and the discount commodity offering unit 170 stores the commodity amount of each commodity as the commodity amount of the commodity amount group For example, the corresponding commodity amount.

For example, as shown in FIG. 7C, the discount shop offering unit 170 may match each commodity amount to a commodity amount one level lower than the original commodity amount. Accordingly, the amount of the commodity matched to the commodity ₁ is the commodity amount ₂ to the commodity amount ₁ , the commodity amount matched to the commodity ₂ is the commodity amount ₃ to the commodity amount ₂ , the commodity amount matched to the commodity ₃ is the commodity amount _{4 3.} the amount and the amount of products matching the _four products may be subject to change in amount amount ₅ to _4. Of course, it is also possible for the discount store offering unit 170 to lower the price of one commodity by two steps and match the commodity amount as shown in FIG. 7D. That is, the matching method through the discount shop offering unit 170 may be variously changed if the merchandise amount for each merchandise is matched lower than the original merchandise amount.

In addition, when creating the discount store, the discount store offering unit 170 can maintain the amount of the commodity of the commodity amount without changing, when the original commodity amount of the commodity corresponds to the lowest commodity amount in the commodity amount group. Of course, if the original merchandise amount of the merchandise corresponds to the lowest merchandise amount in the merchandise value group, the discount store offeror 170 may generate a discount store by setting the merchandise amount of the merchandise to zero.

As described above, the analysis server 100 according to the embodiment of the present invention can implement a discount shop that sells products sold in a store at a discount. In other words, the discount store offering unit 170 stores the merchandise amount of each merchandise in one or more stages in a group of predefined merchandise amounts in an external platform (for example, a platform provided by Google or Apple Inc.) It matches the amount. Accordingly, the discount store provided according to an embodiment of the present invention can provide a discount for a product that is actually sold, unlike the prior art.

Examples of discount stores that can be generated through the discount store offerer 170 and exposed to the game user are shown in FIGS. 8A and 8B. As shown in FIG. 8A, the discount store may be exposed on the shop in the game, in the form of a web view (wv ₄ ). Of course, the discount store may be provided to the game user in a form that displays both the amount of goods before change and the amount of goods after change in an existing store as shown in FIG. 8B. In addition, in the form of the web view (wv ₄ ) shown in FIG. 8A, it is also possible to display both the unchanged commodity amount and the changed commodity amount. 8A and 8B, it is possible to display the difference in the amount of commodity and the discount rate for each commodity according to the use of the discount coupon.

The game user can purchase the products at discount stores created through the discount store offerer 170 at a discounted price. For example, when a game user makes a purchase request for a product in a discount store, the user terminal of the game user delivers the product code for the product to the game server 10, You can purchase goods.

However, if a user purchases a product through the flow described with reference to FIG. 11, it is inconvenient for the game company to receive all the products from the external platform vendor for discount. Accordingly, in one embodiment of the present invention, the product code generated by the game user is received by the analysis server 100 instead of the game server 10, and after the predetermined processing, the analysis server 100 transmits the payment request to the external platform server (40).

As described above, the commodity code may include commodity information and commodity price information for the commodity. If the commodity code is used to inspect the external platform company, discounted commodities and all the amounts thereof The game company has to carry out the troublesome and complicated process because it has to carry out inspection for. Accordingly, in one embodiment of the present invention, only the commodity amounts are paid in advance for the commodity amounts not for the whole commodity code, and when a payment request for a discounted commodity is requested from the game user, It is possible to carry out the process of separating the information into the commodity amount information. Thereafter, the discount shop offering unit 170 transmits the goods amount information to the external platform server 40 to check the validity of the purchase, and transmits the goods information to the game server 10 to pay for the goods can do. If the product code is divided into the product information and the commodity amount information, and the matching is performed in the discount shop offering unit 170, the commodity amount of the commodity is matched according to the convenience of the seller at any time without commodity inspection, can do.

In addition, when the payment system is implemented through the analysis server 100 according to an embodiment of the present invention rather than the game server, it is inconvenient to attach the payment module for the external platform to the game server at the game server, The amount of processing for settlement in the game server can be reduced considerably, thereby reducing the overall load of the game server.

The discount store offerer 170 may set a second period when creating a discount store, and may provide a discount store only during the second period. Here, it is preferable that the second period is performed in units of minutes as shown in FIG. 6 or in units of time. That is, the second period is shorter than the first period.

The discount store provided through the discount store providing system 1000 according to the embodiment of the present invention is different from the general discounting method.

Specifically, a general discount method is a method of providing a package item according to a specific amount or providing additional compensation. For example, a general discount method is a method in which one package product including a plurality of products is sold to match a specific commodity amount, and a method in which one commodity is purchased to provide additional compensation (for example, 300 crystals A method of paying an additional crystal to a game user when purchasing the provided product).

However, since these two methods are not a method of discounting the amount of the product itself, it is difficult for the game user to confirm how much he / she gains when purchasing the product. On the other hand, according to the present invention, since the method of matching the amount of the commodity lower than the original commodity amount for each commodity is different, the concept of the discount method itself is different, and the discount rate of the commodity amount for each commodity can also be intuitively confirmed. In addition, some game users may want to purchase the lowest grade merchandise (for example, merchandise ₁ ) at a low price from one merchandise group, but the existing discount store offering method can not satisfy the desire of the game user .

In addition, existing discount stores offer a product to a game user at a specific point in time, and then induce a purchase at that point. As a result, conventional discount stores may give a negative impression to game users by forcing them to purchase. In addition, the existing method can not give the game user the troublesome time for purchasing because the game user can not make purchases without purchasing at that point, which leads to a decline in the purchase rate.

On the other hand, one embodiment of the present invention is to provide a discount coupon that is available for a first time, rather than providing a discount store available immediately at a specific point in time. Of course, discount coupons also have an expiration date, but they have the advantage of providing enough time for the game user to worry about the general discount store.

In addition, if a discount store is provided immediately, the game user can feel the purchase inducement. On the other hand, the present invention is not a discount store, but a coupon that can be accepted as a gift to a game user. Accordingly, there is an advantage that the negative perception of discount stores can be reduced and received positively. By setting the validity period of the discount coupon, it is possible to contribute to an increase in the re-visit rate of the game by the game user and contribute to an increase in the purchase rate of the in-game product.

In addition, issuance of discount coupons can be quickly applied to game developers without additional work because they utilize pre-built mailboxes or inventory.

In addition, existing discount stores were offered to all game users for the same period. On the other hand, since the discount store provided according to the present invention uses a discount coupon issued according to a specific condition (positive or negative situation check), it is possible to recognize that the corresponding game user is receiving a special benefit, This is an advantage in that more participation can be made.

9 and 10, a method of providing a discount store through an analysis server according to an embodiment of the present invention will be described. Here, the discount store providing method can be largely divided into a process of providing a discount coupon and a process of creating a discount store. Here, the process of providing discount coupons will be described with reference to FIG. 9, and the process of creating discount stores will be described with reference to FIG.

9 is a flowchart illustrating a process of providing a discount coupon according to an embodiment of the present invention. In the following, the duplication of the above-mentioned parts is omitted and the description is made.

Step S110 is a step of collecting a game log of the game user by the game log collecting unit, and step S120 is a step of analyzing the game log of the game user by the game log analyzing unit. Here, the step S110 may be performed through communication with the user terminal or through communication with the game server.

In step S130, the coupon issue determination unit determines whether the discount coupon issue condition is satisfied based on the analysis result of the game log. As described above, in the discount store providing method according to the embodiment of the present invention, the discount coupon payment target is a game user who is in a positive or negative situation rather than most of the game users. Among these, if a game user neglects the game without taking any action in the game company, the re-connection rate for the game may be lowered, thereby increasing the possibility of leaving the game. Accordingly, step S130 is performed to identify a specific game user (particularly, a game user in a negative situation or a game user in a positive situation) among a plurality of game users.

For this, the step S130 may include a step of determining that the discount coupon issuing condition is satisfied when the first condition for checking whether the game user is in a negative state occurs within a preset period exceeding the threshold judgment count. As described above, the first condition may include at least one of adventure failure, battle defeat, battle defeat, failure to acquire a stochastic prize, and failure to perform reinforcement, and various conditions may be included in the game. In addition, the step of S130 may further include a step of determining that the discount coupon issuing condition is satisfied when a second condition for confirming whether the game user is in an affirmative state exceeds a threshold determination count within a predetermined period.

As a result of the determination in step S130, when it is determined that the game user satisfies the discount coupon issue condition, step S140 is performed. Otherwise, the step S110 is performed again to re-execute the above-described procedure.

Step S140 is performed when it is determined that the discount coupon issuing condition is satisfied in step S130, and when the game user meets the discount coupon issuing condition, the screen generating unit generates the first web view. The first web view serves to confirm whether a game user desires a discount coupon provided according to an embodiment of the present invention, to celebrate or encourage a message, or to convey a message. The first web view may be included in a first web view area exposed on at least a portion of the game screen, and the first web view may include the above-mentioned message.

If a touch is made within the first web-view area, the game user can determine that he / she is interested in the discount coupon. On the contrary, if the user touches the proposal reject area, the game user judges that the discount coupon is not interested . Here, when the game user touches within the first Web view area, the game terminal generates a discount coupon issue request at the user terminal and transmits it to the analysis server.

In step S150, it is determined whether a discount coupon issue request is received from the user terminal by the response determination unit. If it is determined in step S150 that a discount coupon issue request is received from the user terminal, step S160 is performed. Otherwise, step S110 is performed and the above-described process can be performed again.

The step S160 is performed when a discount coupon issue request is received from the game user's user terminal in response to the first web view. The coupon issuing unit sets a first period of validity period, A coupon is generated. As described above, the discount store provided according to the discount store providing method according to the embodiment of the present invention is provided not at a specific point in time but at a desired time of the game user. Accordingly, the step S160 is characterized by setting a first period in which a game user is given time to worry about. Preferably, the first period is a day rather than an hour or minute. For example, the first period may be set from 3 days to 7 days, but this is merely an example and can be variously changed.

In step S170, the discount coupon generated by the coupon issuing unit and generated in step S160 is issued to the mailbox of the game user. As described above, the discount store providing method according to an embodiment of the present invention is characterized in that a discount coupon is issued to a mailbox already built in the game. Accordingly, no additional algorithm is required to store discount coupons. Also, the step S170 may be performed by storing the discount coupon in another item such as an inventory in addition to the mailbox.

FIG. 10 is a flowchart illustrating a process of generating a discount store among discount store providing methods according to an embodiment of the present invention. In the following, the duplication of the above-mentioned parts is omitted and the description is made.

In operation S210, a game log of the game user is collected by the game log collecting unit. In operation S220, a game log of the game user is analyzed by the game log analyzing unit.

Step S230 is a step of determining whether the discount coupon is valid by the response determination unit. As described above, the discount coupon has a valid period set in the first period. Accordingly, a process of checking whether the discount coupon's validity period has expired is required, and the corresponding process is performed in step S230. If it is determined in step S230 that the discount coupon is valid, step S240 is performed. Otherwise, step S260 is performed to delete the discount coupon.

In step S240, the response determining unit determines whether a discount coupon use request is received. As described with reference to FIG. 5, the game user can confirm the discount coupon stored in the mailbox or the inventory, and when the use of the discount coupon is input in the mailbox or the inventory, the discount coupon use request is generated And transmitted to the analysis server. In step S240, it is determined whether the discount coupon use request is received. If it is determined in step S240 that the discount coupon use request is received from the game terminal of the game user, step S250 is performed. Otherwise, step S210 is performed to re-execute the above-described procedure.

Step S250 is a step of creating a discount shop available for the second period by the discount shop offering. A step of generating the third web view may be further performed by the discount shop offering before the step S250. Here, the description of the third web view has been described in detail above, and redundant explanations are omitted.

As described above, the discount store is characterized not by providing additional compensation when purchasing one commodity, but by offering commodities that have discounted the commodity amount itself. For this, the step S250 may be performed by matching a commodity included in the commodity group to a commodity amount lower than the one commodity amount in the commodity amount group. Here, the method of matching the amount of commodity has been described in detail with reference to FIGS. 7A to 7D, and thus a duplicated description will be omitted.

Also, the discount store created in step S250 may be provided to the game user during the second period. Here, the second period is shorter than the first period. It is preferable that the second period is performed in units of minutes or hours rather than days.

Thereafter, when a payment request for a specific commodity is generated by the game user, the commodity code included in the settlement request is separated into commodity information and commodity amount information, the commodity amount information is transmitted to the external platform server, and the commodity information is transmitted to the game server Can be performed. In addition to this method, the general payment method described with reference to FIG. 11 is also applicable.

The above exemplary methods according to the present invention may be implemented in a computer program product, a computer program product recorded on a recording medium readable by a computer (including all devices having an information processing function) May be implemented in a variety of ways including, but not limited to, applications, logic circuits, custom semiconductors, or firmware. Examples of the computer-readable recording medium include, but are not limited to, ROM, RAM, CD, DVD, magnetic tape, hard disk, floppy disk, hard disk and optical data storage. In addition, the computer-readable recording medium may be distributed over network-connected computer systems so that computer readable codes can be stored and executed in a distributed manner.

The foregoing description is merely illustrative of the present invention, and various modifications may be made by those skilled in the art without departing from the spirit of the present invention.

100: Analysis server 110: Game log collection unit
120: Game log analysis unit 130: Coupon issuance decision unit
140: Screen Generation Unit 150:
160: coupon issuing unit 170: discount store offering

Claims (24)

As an analysis server that provides discount stores to game users in a mobile game,
A discount shop for creating a discount shop for a product group including at least one product sold in a shop in the game when receiving a discount coupon use request from a user terminal of a game user having a discount coupon available in the game, Comprising:
The discounted commodity amount of all the commodities included in the commodity group is determined as one of the n commodity amounts included in the commodity amount group,
The discount shop providing unit,
By matching a discounted commodity amount of the at least one commodity included in the commodity group to a commodity amount lower than an amount determined as a commodity amount before the at least one commodity among commodity amounts included in the commodity amount group, Analysis server provided at discounted amount. The method according to claim 1,
A game log analyzer for analyzing a game log of the game user;
A coupon issue determination unit for determining whether a discount coupon issue condition is satisfied based on the analysis result of the game log; And
Further comprising a coupon issuing unit for issuing a discount coupon for a product included in the commodity group to the game user when it is determined that the discount coupon issuing condition is satisfied. 3. The method of claim 2,
The coupon issuing unit sets the valid period of the discount coupon as a first period and issues a discount coupon in which the valid period is set as the first period to the game user. 3. The analysis server according to claim 2, wherein the coupon issuing unit issues the discount coupon to the mailbox of the game user. 3. The method of claim 2,
Wherein the coupon issuance determination unit determines that the discount coupon issuance condition is satisfied when a first condition for checking whether the game user is in a negative state occurs within a preset period exceeding a threshold determination count. 6. The method of claim 5,
Wherein the first condition includes at least one of adventure failure, battle defeat, battle defeat, failure to acquire a stochastic prize, and reinforcement failure in the game. 3. The method of claim 2,
Wherein the coupon issuance determining unit determines that the discount coupon issuing condition is satisfied when a second condition for confirming whether or not the game user is in an affirmative state occurs within a preset period exceeding a threshold determination count. The method according to claim 1,
Wherein the discount store created in the discount store offering is provided to the game user during a second period. 3. The method of claim 2,
Wherein the coupon issuing unit issues the discount coupon when receiving a discount coupon issue request from the user terminal of the game user. 10. The method of claim 9,
Further comprising a screen generating unit for generating a first web view when the game user satisfies the discount coupon issuing condition,
Wherein the coupon issuing unit issues the discount coupon when receiving the discount coupon issue request from the user terminal of the game user in response to the first web view. The method according to claim 1,
Wherein the discount store providing unit maintains the product amount of the product without changing, when the product amount of the product corresponds to the lowest product amount among the product value group. The method according to claim 1,
Wherein the discount shop providing unit sets the commodity amount of the commodity to 0 when the commodity amount of the commodity corresponds to the lowest commodity amount among the commodity amount group. A method of providing a discount store to a game user in a mobile game,
When receiving a discount coupon use request from a user terminal of a game user having a discount coupon available in the game by the discount shop provision service, Creating a discount store,
The discounted commodity amount of all the commodities included in the commodity group is determined as one of the n commodity amounts included in the commodity amount group,
Wherein the step of creating the discount store comprises:
By matching a discounted commodity amount of the at least one commodity included in the commodity group to a commodity amount lower than an amount determined as a commodity amount before the at least one commodity among commodity amounts included in the commodity amount group, How to provide a discount store offering discounted amount. 14. The method of claim 13,
Analyzing a game log of the game user by a game log analyzing unit;
Determining whether a discount coupon issue condition is satisfied based on an analysis result of the game log by a coupon issue determination unit; And
And issuing a discount coupon for a product included in the product group to the game user by the coupon issuing unit when it is determined that the discount coupon issuing condition is satisfied. 15. The method of claim 14,
Further comprising setting the valid period of the discount coupon as the first period by the coupon issuing unit, prior to the step of issuing the discount coupon,
Wherein the issuing of the discount coupon is performed by issuing a discount coupon with an expiration date set in the first period to the game user. 15. The method of claim 14,
Wherein the issuing of the discount coupon is performed by issuing the discount coupon to the mailbox of the game user. 15. The method of claim 14,
The step of determining whether the discount coupon issuing condition is satisfied may include determining that the discount coupon issuing condition is satisfied when a first condition for confirming whether the game user is in an abnormal state occurs within a predetermined period of time, A method of providing a discount store comprising steps. 18. The method of claim 17,
Wherein the first condition includes at least one of adventure failure, battle defeat, battle defeat, failure to acquire a stochastic prize, and reinforcement failure in the game. 15. The method of claim 14,
The step of determining whether the discount coupon issuing condition is satisfied may include determining that the discount coupon issuing condition is satisfied when a second condition for confirming whether or not the game user is in an affirmative state occurs within a preset period of time, A method of providing a discount store comprising steps. 14. The method of claim 13,
Wherein the discount store generated in the step of generating the discount store is provided to the game user during a second period. 15. The method of claim 14,
Wherein the issuing of the discount coupon is performed when receiving a discount coupon issue request from the user terminal of the game user. 22. The method of claim 21,
Further comprising generating a first web view when the game user satisfies the discount coupon issuing condition by the screen generating unit,
Wherein the issuing of the discount coupon is performed when receiving the discount coupon issue request from the user terminal of the game user in response to the first web view. 22. A computer program stored in a computer-readable medium for causing a computer to execute the method of any one of claims 13 to 22. 22. A computer-readable recording medium on which a computer program for performing the method of any one of claims 13 to 22 is recorded.

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