KR101902328B1 - Method, apparatus and computer-readable medium for information of adjacent area strore based on local wireless communication - Google Patents

Abstract

The present invention provides a method for providing near-store information. According to an embodiment of the present invention, the method for providing near-store information based on a near field wireless communication device comprises: a signal reception determination step of determining whether a user terminal has received a signal periodically transmitted by a near field wireless communication device installed in a store; a user interest information analysis step of analyzing user interest information according to a preset standard from the user terminal when the user terminal effectively receives the signal transmitted from the near field wireless communication device, as a result of the signal reception determination step; and a near-store information output step of outputting near-store information related to interest information received from the user terminal onto a display previously installed in the store and outputting store information of the store, as a result of the interest information analysis step. Accordingly, a user can be provided with near-store information according to interest information, and thus information needed by the user can be provided.

Description

[0001] METHOD, APPARATUS AND COMPUTER-READABLE MEDIUM FOR INFORMATION ADJACENT AREA BASED ON LOCAL WIRELESS COMMUNICATION [0002]

More particularly, the present invention relates to a technique for providing neighboring store information corresponding to interest information received from a user terminal on a display installed in an offline store.

With the development of the mobile communication network and the development of the terminal specification, the mobile communication terminal has become a necessity of the modern person, out of the category of the conventional simple communication apparatus or information providing apparatus.

In addition, technologies for performing short-range wireless communication between devices located near by using the mobile communication terminal are rapidly developing. One of the short-range wireless communication is Bluetooth communication. In particular, recently, a service scheme for providing various information to a mobile communication terminal possessed by a user using a beacon using Bluetooth communication is actively being developed.

For example, in Korean Patent Laid-Open No. 10-2015-0105795, a terminal device scans a beacon signal transmitted from one or more beacon devices through a Bluetooth communication method to recognize a beacon device, Related information to a user located within a radius capable of receiving a beacon signal by providing customized information according to the distance between the terminal and the terminal device and providing the generated customized information to the terminal device.

However, in the above-mentioned prior art, the customized information provides detailed information of the store where the guidance information or the beacon is installed according to the entry of the store by the distance information with the beacon device, and only the function of providing the information is performed. There is no difference, and there is a problem that unnecessary information can be provided in an excessive amount for a user.

Accordingly, the present invention provides a method for providing neighboring store information based on a short-range wireless communication device, the method comprising: storing, in an offline store installed with a local wireless communication device, In order to provide the above-mentioned advantages.

According to another aspect of the present invention, there is provided a proximity wireless communication device based proximity store information providing method, comprising: determining whether a user terminal has received a signal periodically transmitted from a short- A signal reception determining step of determining whether or not a signal is received; Analyzing interest information of a user according to a predetermined criterion from a user terminal when the user terminal effectively receives a signal transmitted from the near field communication device as a result of the signal reception determination step; And a neighboring store information output step of outputting neighboring store information related to the interest information received from the user terminal as a result of the analysis of the interest information to a display that is installed in the store and outputs store information of the store .

Meanwhile, the apparatus for providing nearby store information based on the near field wireless communication apparatus according to an embodiment of the present invention includes a signal reception determining unit for determining whether the user terminal has received a signal periodically transmitted from the short- ; A user interest information analyzer for analyzing interest information of a user according to a predetermined criterion from a user terminal when the user terminal effectively receives a signal transmitted from the short range wireless communication apparatus as a result of the signal reception determination unit; And a neighboring store information output unit that is installed in the store and outputs neighboring store information related to the interest information received from the user terminal as a result of the interest information analyzing unit and outputs the store information on the store .

The present invention maximizes the marketing effect by providing the user with the information of the adjacent store according to the location of the current user based on the user's interest information. As the accessibility to the adjacent store is improved, the sales of the store and the adjacent store are increased The same synergy effect can be expected.

In addition, as the neighboring store information can be provided according to the user interest information and the location of the user terminal, the information providing cost due to the conventional indiscriminate marketing can be remarkably reduced, and the marketing content can be supplied at a reasonable cost.

In addition, in order to provide user-oriented marketing information, the present invention can reduce the inconvenience of marketing, time, search for agents, cost estimation, etc., and can promote the inefficient marketing method There is an effect of being able to peel off.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a flow chart of a method of providing proximity store information based on a short range wireless communication device. FIG.
FIGS. 2 and 3 are block diagrams of an apparatus for providing nearby store information based on a short-range wireless communication apparatus;
4 is a conceptual diagram of a method of providing neighboring store information based on a short range wireless communication apparatus according to the present invention.
5 is an exemplary view of a screen displayed on a user terminal according to a connection state of a short range wireless communication apparatus and a user terminal.
FIG. 6 illustrates an embodiment of a screen for extracting interest information of a user extracted from a user terminal according to the present invention. FIG.
Figures 7 and 8 illustrate an embodiment of store information output to a display in accordance with the present invention.
Figure 9 is an embodiment of billing information as it outputs adjacent store information to the display according to the present invention.
10 is a diagram illustrating an example of the internal configuration of a computing device according to an embodiment of the present invention;

In the following, various embodiments and / or aspects are now described with reference to the drawings. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of one or more aspects. However, it will also be appreciated by those of ordinary skill in the art that such aspect (s) may be practiced without these specific details. The following description and the annexed drawings set forth in detail certain illustrative aspects of one or more aspects. It is to be understood, however, that such aspects are illustrative and that some of the various ways of practicing various aspects of the principles of various aspects may be utilized, and that the description set forth is intended to include all such aspects and their equivalents.

As used herein, the terms "an embodiment," "an embodiment," " an embodiment, "" an embodiment ", etc. are intended to indicate that any aspect or design described is better or worse than other aspects or designs. .

It is also to be understood that the term " comprises "and / or" comprising " means that the feature and / or component is present, but does not exclude the presence or addition of one or more other features, components and / It should be understood that it does not.

Also, terms including ordinal numbers such as first, second, etc. may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

Furthermore, in the embodiments of the present invention, all terms used herein, including technical or scientific terms, unless otherwise defined, are to be understood as being generically understood by one of ordinary skill in the art to which this invention belongs It has the same meaning. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and, unless explicitly defined in the embodiments of the present invention, are intended to mean ideal or overly formal .

1 is a flowchart of a method of providing a neighboring store information based on a short range wireless communication apparatus.

According to the present invention, there is provided a method for providing neighboring store information corresponding to interest information received from a user terminal on a display installed in an offline store, can do.

Accordingly, in order to implement the present invention, a signal reception determination step (S10) may be performed to determine whether a user terminal has received a signal periodically transmitted from a short-range wireless communication apparatus installed in a store.

Meanwhile, the short-range wireless communication apparatus described above is a signal technology for periodically synchronizing frame signals in a radio communication technology using radio waves, transmitting transmission / reception-related system information, and transmitting received data information. Means a short-range wireless communication technology in which identification information is periodically transmitted within a predetermined radius of a surrounding area.

The short-range wireless communication apparatus used in the present invention may be a known short-range communication system such as beacon, ziegbee, infrared, ultra wideband (UWB), near field communication (NFC) Any one of Rubies can be used.

In addition, the short-range wireless communication apparatus used in the present invention is preferably configured to receive a signal transmitted from a corresponding communication apparatus by a user terminal. For this purpose, for example, a beacon system short- It is most preferred to be a device, but other short-range communication schemes may be used in accordance with various embodiments of the present invention.

A user terminal can be installed and output, for example, a smart phone, a PC, and the like capable of performing the functions of the present invention, a web page, an application, and the like, It is desirable that the same type of short-range wireless communication apparatus be provided.

On the other hand, in the above-described step S10, it is judged whether or not the user terminal has received the signal transmitted by the short-range wireless communication apparatus described above. The user terminal enters the communication radius in which the signal transmitted from the short- When receiving the signal transmitted from the short range wireless communication device, it can be understood that the user terminal enters the store when the received signal strength has a signal strength of a predetermined threshold value or more.

In other words, referring to FIG. 4 as an example of the effective communication radius affecting the performance of the function of judging the connection between the local communication apparatus and the user terminal, the local communication apparatus 110 periodically transmits a signal In order for the user terminal to receive the user terminal, the user terminal must be located in the A region 120 and the B region 130 of FIG. 4. In the C region 140, the connection between the local area communication device 110 and the user terminal is not smooth Can be understood.

In other words, it is understood that only when the user terminal is located in the A area 120 and the B area 130 of FIG. 4, the neighboring store information related to the interest information extracted from the user terminal in the store display 100 can be received .

Returning back to FIG. 1, if the user terminal successfully receives the signal transmitted from the short-range wireless communication device as a result of step S10, the user interest information analyzing step of analyzing the user and interest information according to a predetermined reference from the user terminal (S20) is performed.

Meanwhile, it can be understood that the predetermined reference in step S20 provides the neighboring store information of the store where the local wireless communication apparatus is installed based on the user's travel route, personal information, and payment information input to the user terminal.

On the other hand, the adjacent store may be, for example, a store located within a radius of 1 Km based on the location of the store where the short-range wireless communication device is installed. However, the distance reference of the adjacent store may vary depending on the setting environment.

The movement information includes information on the movement path of the user obtained through the GPS module of the user terminal and information on the movement of the user through some means (for example, public transportation, self-vehicle, ship, train, etc.) Information.

That is, the information on the travel route is related to the travel route of the user obtained through the GPS module, and includes information on which area the user frequently visits through the GPS module, And information on the mobile means frequently used by the user, and extracts and analyzes interest information of the user.

The personal information is information about the personal information of the user, that is, information including at least one of name, sex, age, occupation, hobby, hometown and religion, and extracts interest information of the user by using the above- And the like.

The payment information is information on the consumption expenditure history of the user, and includes payment history received by e-mail (SMS, EMS, MMS, etc.), connection record of the shopping web site, And may be used as information for confirming the consumption pattern of the user through the above-mentioned payment information, storing it as interest information of the user, and outputting it to the display of step S30 to be described later.

After the execution of step S20, an adjacent store information output step (S30) may be performed in which neighbor store information related to the interest information received from the user terminal is output to the display installed in the store according to the result of performing the step S20.

The pre-installed display of step S30 may output the store information on which the above-described display is installed, and may output the adjacent store information related to the interest information received from the user terminal only when the short range wireless communication device is effectively connected to the user terminal.

That is, when the user terminal is not connected using the local wireless communication device, the above-described display may include store information of the store where the display is installed, for example, business hours, product information, store telephone numbers, store names, As shown in Fig.

On the other hand, the neighboring store information is pre-stored information corresponding to the identification information of the short-range wireless communication device, and stores at least the store name, the store telephone number, product information sold in the store, location information indicating the location where the store is located Map, and / or QR code including location information), and store event information.

Also, in the present invention, there may be various embodiments when the short range wireless communication apparatus and the plurality of user terminals are connected to each other in step S30.

(Embodiment 1)

When a plurality of user terminals are connected to the short-range wireless communication apparatus, the plurality of user terminals can output the extracted neighboring store information, which matches common interest information with higher priority, on the display.

For example, supposing that there are user terminals A and B, when 'cosmetics' exist in the uppermost region of the information of interest common to the users A and B as a result of extracting the interest information of the users A and B, adjacent cosmetics store information is outputted to the display, You can.

 (Second Embodiment)

When a plurality of user terminals are connected to the short-range wireless communication apparatus, the short-range wireless communication apparatus can output to the display neighboring store information matched with the interest information of the user terminal having a larger signal reception intensity as a priority.

At this time, it is most preferable that the above-described short-range wireless communication apparatus is installed adjacent to a display for outputting adjacent store information. That is, the short range wireless communication apparatus outputs interest information of a neighboring display and a user terminal having a greatest signal reception intensity, that is, a user terminal close to the above-described short range wireless communication apparatus, It will be understood that the present invention provides preferential information-based neighborhood store information to a user.

(Third Embodiment)

When a plurality of user terminals are connected to a short range wireless communication device, the display can be divided into unit areas, and adjacent store information matching with interest information corresponding to a plurality of user terminals can be divided and output on a display.

For example, referring to 210 in FIG. 8, when two user terminals are effectively connected to the above-described short range wireless communication apparatus, as shown in 210, the display is divided into unit areas, It is possible to provide marketing information targeting a plurality of users by performing only one function by outputting the related neighbor store information.

(Fourth Embodiment)

When a plurality of user terminals are connected to the short-range wireless communication apparatus, the at least one neighbor store information matched with the interest information corresponding to the plurality of user terminals may be displayed on the display every predetermined period.

For example, assuming that ten user terminals are connected to a short-range wireless communication device, the display installed in a store randomly outputs neighbor store information matched with interest information corresponding to ten user terminals in a cycle of one minute, To provide nearby store information of interest information based on interest.

On the other hand, the above-described store information output cycle and the order of switching may be determined but may vary, and the present invention is not limited thereto.

(Not shown) for counting at least one of the number of times of outputting the output of the adjacent store information and the output period, generating the billing information, and transmitting the billing information to the adjacent store after performing the step S30.

At this time, in the billing step, the billing information generated for the store may charge a part of the billing information generated for the above-mentioned store in the adjacent store at the time of outputting the adjacent store information outputted at the step S30.

For example, when the charge for outputting the store information in real time or periodically is made, a method of charging a portion of the amount set in proportion to the counting number of the adjacent store information to the adjacent store may be applied instead.

That is, the above-described billing step generates billing information according to a set criterion for providing store information to a display installed in the store, and transmits the billing information to the above-mentioned store. When the information of the adjacent store is output, It is possible to derive a reasonable marketing cost based on the user interest information in the marketing of the store and the neighboring store.

According to various embodiments of the present invention, in order to provide user-centered marketing information, it is possible to reduce the inconvenience such as the place, time, It is possible to avoid the conventional ineffective marketing method.

In addition, since the neighboring store information can be provided according to the user interest information and the location of the user terminal, it is possible to remarkably reduce the information providing cost due to the existing indiscreet marketing, and to supply the marketing content at a reasonable cost, As well as synergy effects such as increased sales at stores and adjacent stores can be expected.

Meanwhile, the first and second embodiments may be performed independently of each other, but may be performed in combination with one or more embodiments sequentially or simultaneously.

2 and 3 are block diagrams of a nearby store information providing apparatus based on a short-range wireless communication apparatus.

In the following description, the description of the unnecessary embodiments that overlap with the description of FIG. 1 will be omitted.

2, the proximity store information providing apparatus based on the short range wireless communication apparatus of the present invention includes a store terminal 10, a nearby store terminal 20, a user terminal 30, a short range wireless communication apparatus 40, 50, a server 60, and a database 70.

It is preferable that the store terminal 10, the adjacent store terminal 20 and the user terminal 30 are provided with a communication device capable of communicating with the above-described short range wireless communication device in order to perform the functions of the present invention. An application or the like can be installed and output, and all the terminals capable of inputting all data for performing the functions of the present invention can be input through the input means.

For example, the store terminal 10, the adjacent store terminal 20, and the user terminal 30 may be at least a tablet PC, a laptop, a personal computer, a smart phone, ), A personal digital assistant (Personal Digital Assistant), and a mobile communication terminal.

The short-range wireless communication device 40 is a signal technology for periodically synchronizing a frame signal in a wireless communication technology using radio waves, transmitting system information related to transmission / reception, and transmitting received data information. In order to perform the functions of the present invention, Means a short-range wireless communication technology in which identification information is periodically transmitted within a predetermined radius of a surrounding area.

Meanwhile, the short-range wireless communication method used in the present invention may be a beacon, a ziegbee, an infrared, an ultra wideband (UWB), a near field communication (NFC), a bluetooth, It is most preferable to use a beacon scheme configured to receive a signal transmitted from the communication device without any additional operation at the user terminal.

However, the present invention is not limited to this, and it is natural that other short-range wireless communication methods may be used according to various embodiments.

The network 50 is for transmitting and receiving data between the store terminal 10, the adjacent store terminal 20, the user terminal 30, and the server 60, and may be a mobile communication network, a public wireless network (PWN) And can be understood as communication means for enabling data transmission / reception between terminals.

3, the server 60 includes a signal reception determination unit 61, a user interest information analysis unit 62, a neighboring store information 62, An output unit 63 and a charging unit (not shown).

According to the present invention, the signal reception determination unit 61 of the server 60 determines whether or not the user terminal 30 receives a signal periodically transmitted by the short- range wireless communication apparatus 110 installed in the store 100, The controller 100 determines whether or not the store 100 has entered the store 100.

That is, the above-described signal reception determination unit 61 enters a communication radius in which the user terminal can receive the signal transmitted by the short-range wireless communication apparatus 110, and receives the signal transmitted from the short- , It is determined whether or not the user terminal 30 has entered the store when the received signal strength has a signal strength of a predetermined threshold value or more. Functions of the present invention.

The user interest information analyzing unit 62 extracts interest information of the user according to a preset reference from the user terminal 30 and analyzes the interest information.

That is, the user's interest information can be extracted based on the user's travel path, personal information, and payment information input to the user terminal 30. Then, by performing the function of the adjacent store information output unit 63, And outputs marketing information related to the user's interest information by outputting the adjacent store information related to the interested information to the display 80. [

That is, the user interest information analyzing unit 62 and the neighboring store information outputting unit 63 may be understood to perform all the functions performed in steps S20 and S30 of FIG.

The billing unit may generate billing information according to a predetermined criterion for providing the store information to the display installed in the store, and transmit the billing information to the above-mentioned store.

At this time, when store information of the adjacent store is provided on the display installed in the store, at least one of the output frequency and the output period is counted, and when the adjacent store information is output, A part of the billing information may be charged instead. That is, when the information of the neighboring store is output, a certain amount of charge is given to the user, so that a reasonable marketing cost based on the user interest information can be derived for the marketing of the store and the nearby store.

2, the database 70 stores marketing information of stores and adjacent stores. For example, the database 70 stores at least one of a store name, a store telephone number, product information, a store location, and store event information May be stored as data for outputting the store and adjacent store information to the display.

FIG. 4 is a conceptual diagram of a method of providing a neighboring store information based on a local area wireless communication apparatus according to the present invention. More specifically, the local area wireless communication apparatus 110 is installed in a store 100, To the effective radius of communication affecting the performance of the function of determining the connection of the local area communication device 110 to the user terminal.

In order to allow the user terminal to receive a signal periodically transmitted by the short range communication device 110, the area of the area 120 and the area 130 of the user terminal And it can be understood that the connection between the local area communication device 110 and the user terminal is not smooth in the C area 140. [

That is, it is understood that only when the user terminal is located in the A area 120 and the B area 130 of FIG. 4, the neighboring store information related to the interest information extracted from the user terminal in the store display 100 .

5 is a view illustrating a screen displayed on a user terminal according to a connection status of a short range wireless communication apparatus and a user terminal.

5 illustrates an example of a screen displayed on the user terminal according to the user terminal receiving the signal periodically transmitted by the short range wireless communication apparatus of FIG.

Referring to FIG. 5, reference numeral 141 denotes a screen for a case where signal reception states of the short-range wireless communication terminal and the user terminal are not smooth. That is, referring to FIG. 4, the user terminal 141 can be understood as a screen output from the user terminal when the user terminal is located in the C region 140.

Returning to FIG. 5, reference numerals 131 and 121 denote screens when the signals of the local wireless communication terminal and the user terminal are effectively connected. In other words, reference numerals 131 and 121 indicate that the user terminals are located in the B area 130 and the A area 120, respectively, in FIG.

Meanwhile, the user terminal outputting the above-described embodiments may be provided with a strength of the current received signal, a guidance message on the reception state, and a solution guide.

FIG. 6 is a view illustrating an example of a screen for extracting interest information of a user extracted from a user terminal according to the present invention.

According to the present invention, the screen 1000 of FIG. 6 is described as an example, and the user's interest information can be extracted from the user terminal. That is, as shown in the screen 1000, personal information including user name, sex, workplace, marital status and age as a user's interest information, a travel route including the most visited places, and web page record information , Payment history information received by a character or the like can be extracted from the user terminal.

The above information can be used to identify the consumption pattern of the user and to extract it as interest information of the user. Accordingly, after the user terminal is connected to the short-range wireless communication device when visiting the offline store, It is possible to output the related neighborhood store information to the display installed in the store.

Figures 7 and 8 are one embodiment of the store information output to the display 190 in accordance with the present invention.

FIG. 7 shows an embodiment of the store information of the store 100 in which the display 190 is installed when the short range wireless communication apparatus is in a disabled state with the user terminal.

That is, according to the present invention, when the connection between the short range wireless communication device and the user terminal is in the inactive state, the display 190 displays the store information of the store 100 in which the display 190 is installed, for example, When present, the information on the bakery, for example, the store information such as the menu of the present day, the time of the baking, etc., is displayed on the display 190 to provide the marketing information of the store 100 in which the display 190 is installed .

8 shows an example of a screen 200 showing neighboring store information from a display installed in a store and a display unit when a plurality of terminals are connected to a local area wireless communication apparatus installed in a store, FIG. 4 is a view showing an example 210 of a screen in which neighboring store information matched with interest information corresponding to the corresponding store information is divided and output.

As described above, the adjacent store information output to the display may include at least one of the store name, the store telephone number, the product information, the store location, and the store event information, and may be provided to the user.

Accordingly, the user can receive the necessary information according to the information of the neighboring store according to the user's interest information, and the cost due to the unnecessary marketing content can be significantly reduced in the vicinity of the store. Therefore, Synergy effects such as sales growth can be expected.

In addition, in order to provide user-oriented marketing information, the present invention can reduce the inconvenience of marketing, time, search for agents, cost estimation, etc., and can promote the inefficient marketing method There is an effect of being able to peel off.

9 is a cross- And is an embodiment of billing information according to the present invention for outputting the adjacent store information to the display.

Meanwhile, in the present invention, after the execution of the adjacent store information output step on the display, at least one of the output times and output periods of the adjacent store information is counted to generate billing information, and the billing information for transmitting the billing information to the adjacent store Step < / RTI >

In other words, as shown in the screen 2000 of FIG. 9, when it is assumed that there are an adjacent A store, an adjacent B store, and an adjacent C store, the server counts the number of output times and the output period of the adjacent store information output to the in- You can. For example, the number of times of outputting the marketing content of the adjacent A-shop matching with the user's interest information in the in-store display is 100, the number of times of outputting the marketing content of the adjacent B-shop is 35, Assuming that the number of times of outputting the marketing content is 10, the server charges 100,000 won for the adjacent A store, 35,000 won for the adjacent B store, and 10,000 won for the adjacent C store according to the service charging policy of the predetermined company You can.

That is, the server generating the information related to the billing generates the billing information for the store every time the store information is output to the display installed in the store. When the adjacent store information is outputted on the display, the server counts the billing information, It will be understood that after generating, the charging information is transmitted so as to charge a part of the charge generated for the above-mentioned store to the adjacent store instead.

For example, when charging for outputting the store information in real time or periodically is performed, a method of charging a portion of the amount set to be proportional to the counting number of the adjacent store information to the adjacent store may be applied instead.

At this time, it is natural that the billing method and the billing calculation standard of the marketing contents may be changed according to the service utilization billing policy of the company.

10 is a block diagram for explaining an example of an internal configuration of a computing device in an embodiment of the present invention.

10, computing device 11000 includes at least one processor 11100, a memory 11200, a peripheral interface 11300, an input / output subsystem An I / O subsystem) 11400, a power circuit 11500, and a communication circuit 11600. At this time, the computing device 11000 may correspond to the user terminal A connected to the tactile interface device or the computing device B described above.

Memory 11200 can include, for example, a high-speed random access memory, a magnetic disk, SRAM, DRAM, ROM, flash memory or non-volatile memory. have. The memory 11200 may include software modules, a set of instructions, or various other data required for operation of the computing device 11000.

At this point, accessing memory 11200 from other components, such as processor 11100 or peripheral device interface 11300, may be controlled by processor 11100.

Peripheral device interface 11300 may couple the input and / or output peripheral devices of computing device 11000 to processor 11100 and memory 11200. The processor 11100 may execute a variety of functions and process data for the computing device 11000 by executing a software module or set of instructions stored in the memory 11200.

The input / output subsystem 11400 may couple various input / output peripherals to the peripheral interface 11300. For example, input / output subsystem 11400 may include a controller for coupling a peripheral, such as a monitor, keyboard, mouse, printer, or a touch screen or sensor, as needed, to peripheral interface 11300. According to another aspect, the input / output peripheral devices may be coupled to the peripheral device interface 11300 without going through the input / output subsystem 11400.

Power circuitry 11500 may provide power to all or a portion of the components of the terminal. For example, the power circuit 11500 may include one or more power supplies, such as a power management system, a battery or alternating current (AC), a charging system, a power failure detection circuit, a power converter or inverter, And may include any other components for creation, management, distribution.

Communication circuitry 11600 may enable communication with other computing devices using at least one external port.

Or as described above, communication circuitry 11600 may, if necessary, enable communications with other computing devices by sending and receiving RF signals, also known as electromagnetic signals, including RF circuitry.

10 is merely an example of the computing device 11000, and the computing device 11000 may have the additional components omitted in FIG. 10, or further components not shown in FIG. 10, Lt; RTI ID = 0.0 > components. ≪ / RTI > For example, in addition to the components illustrated in FIG. 10, a computing device for a mobile communication terminal may further include a touch screen, a sensor, and the like. The communication device 1160 may be connected to various communication methods (WiFi, 3G, LTE , Bluetooth, NFC, Zigbee, etc.). The components that may be included in computing device 11000 may be implemented in hardware, software, or a combination of both hardware and software, including one or more signal processing or application specific integrated circuits.

The methods according to embodiments of the present invention may be implemented in the form of a program instruction that can be executed through various computing devices and recorded in a computer-readable medium. In particular, the program according to the present embodiment can be configured as a PC-based program or an application dedicated to a mobile terminal. An application to which the present invention is applied can be installed in a user terminal through a file provided by a file distribution system. For example, the file distribution system may include a file transfer unit (not shown) for transferring the file according to a request from the user terminal.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented within a computer system, such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA) A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computing device and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced. Therefore, other implementations, other embodiments and equivalents to the claims are within the scope of the following claims.

Claims (13)

A proximity wireless communication device based proximity store information providing method implemented by a computing device including at least one processor and a main memory storing instructions executable by the processor,
A signal reception determining step of determining whether or not a user terminal has received a signal periodically transmitted from a short-range wireless communication apparatus installed in a store;
A user interest information analyzing step of analyzing interest information of a user according to a predetermined criterion from the user terminal when the user terminal effectively receives a signal transmitted from the near field communication device as a result of the signal reception determination step, ; And
A neighboring store information output step of outputting neighboring store information related to the interest information received from the user terminal as a result of the analysis of the interest information to a display outputting the store information of the store installed in the store; Lt; / RTI >
Wherein the neighboring store information output step includes:
When the plurality of user terminals are connected to the short-range wireless communication apparatus, the neighboring store information matching with the interest information of the user terminal having a larger signal reception intensity of the short-range wireless communication apparatus as a priority, Information,
After the execution of the neighboring store information output step,
Further comprising: a charging step of counting at least one of an output frequency and an output period of at least the adjacent store information to generate charging information, and transmitting the charging information to the adjacent store,
The charging step may include:
In the charging information generated for the store, a part of the charging information generated for the store in the adjacent store is charged at the time of outputting the adjacent store information outputted by the adjacent store information output step The method comprising the steps of: The method according to claim 1,
The predetermined criterion of the interest information analysis step is,
And providing the neighboring store information of the store where the local area wireless communication apparatus is installed on the basis of the travel route, personal information, and payment information of the user inputted to the user terminal . The method according to claim 1,
The neighboring store information includes:
And at least one of at least one of a store name, a store telephone number, product information, a store location, and a store event information as pre-stored information corresponding to the identification information of the short-range wireless communication device How to provide store information. The method according to claim 1,
Wherein the neighboring store information output step includes:
Wherein when the plurality of user terminals are connected to the short-range wireless communication apparatus, the plurality of user terminals extracts the neighboring store information matching common interest information with high priority and outputs the extracted information to the display. Device-based proximity store information providing method. delete The method according to claim 1,
Wherein the neighboring store information output step includes:
When the plurality of user terminals are connected to the short-range wireless communication device, dividing the display into unit areas and dividing the neighboring store information matched with the interest information corresponding to the plurality of user terminals into a display, A method for providing adjacent store information based on a wireless communication device. The method according to claim 1,
Wherein the neighboring store information output step includes:
When the plurality of user terminals are connected to the short-range wireless communication apparatus, at least one neighboring store information matched with the interest information corresponding to the plurality of user terminals is displayed on the display every predetermined period. A method for providing adjacent store information based on a short range wireless communication device. The method according to claim 1,
The signal reception determination step may include:
When the user terminal enters a communication radius capable of receiving a signal transmitted by the short-range wireless communication apparatus and receives a signal transmitted from the short-range wireless communication apparatus, the received signal strength has a signal strength of a predetermined threshold value or more And determining that the user terminal has entered the store if it is determined that the user terminal has entered the store. delete delete The method according to claim 1,
Wherein the display comprises:
And displaying the store information in which the display is installed,
Wherein the short range wireless communication device is configured to output information on a neighboring store related to interest information received from the user terminal only when the short range wireless communication device is effectively connected to the user terminal. 1. A proximity wireless communication device based proximity store information providing apparatus, comprising: a computing device including at least one processor and a main memory for storing instructions executable by the processor,
A signal reception judging unit for judging whether or not a user terminal has received a signal periodically transmitted by a short range wireless communication apparatus installed in a store;
A user interest information analyzer for analyzing interest information of a user according to a predetermined criterion from the user terminal when the user terminal effectively receives a signal transmitted by the short range wireless communication apparatus as a result of the signal reception determination unit; And
And a neighboring store information output unit installed in the store and outputting the neighboring store information related to the interest information received from the user terminal as a result of the interest information analyzing unit to a display for outputting the store information of the store Including,
Wherein the neighboring store information output unit comprises:
When the plurality of user terminals are connected to the short-range wireless communication apparatus, the neighboring store information matching with the interest information of the user terminal having a larger signal reception intensity of the short-range wireless communication apparatus as a priority, Information,
After performing the function of the adjacent store information output unit,
Further comprising a billing unit for counting at least one of an output count and an output period of the adjacent store information to generate billing information and transmit the billing information to the adjacent store,
The billing unit,
In the charging information generated for the store, a part of the charging information generated for the store in the adjacent store is charged at the time of outputting the adjacent store information outputted by the adjacent store information output step Wherein the short distance wireless communication device is a wireless communication device. A computer-readable recording medium,
The computer-readable medium having stored thereon instructions for causing a computing device to perform the following steps:
A signal reception determining step of determining whether or not a user terminal has received a signal periodically transmitted from a short-range wireless communication apparatus installed in a store;
A user interest information analyzing step of analyzing interest information of a user according to a predetermined criterion from the user terminal when the user terminal effectively receives a signal transmitted from the near field communication device as a result of the signal reception determination step, ; And
A neighboring store information output step of outputting neighboring store information related to the interest information received from the user terminal as a result of the analysis of the interest information to a display outputting the store information of the store installed in the store; Lt; / RTI >
Wherein the neighboring store information output step includes:
When the plurality of user terminals are connected to the short-range wireless communication apparatus, the neighboring store information matching with the interest information of the user terminal having a larger signal reception intensity of the short-range wireless communication apparatus as a priority, Information,
After the execution of the neighboring store information output step,
Further comprising: a charging step of counting at least one of an output frequency and an output period of at least the adjacent store information to generate charging information, and transmitting the charging information to the adjacent store,
The charging step may include:
In the charging information generated for the store, a part of the charging information generated for the store in the adjacent store is charged at the time of outputting the adjacent store information outputted by the adjacent store information output step ≪ / RTI >

Images