KR101814680B1 - Online Shopping Information Providing System, Apparatus, Cloud Computing Apparatus, and Method for Providing Shopping Information thereof - Google Patents

Abstract

An online shopping information providing system, an online shopping information providing device, a shopping information providing device using a cloud computing environment, and a shopping information providing method thereof are disclosed. An online shopping information providing system according to an embodiment of the present invention is an online shopping information providing system for providing information on a product through online, the system comprising: a subscriber terminal; An SNS provision device for providing a social network service (SNS) to a subscriber terminal; An online shopping mall management device for managing product sales through online; A shopping propensity analyzer for receiving a list of acquaintances connected to the subscriber and the social network from the SNS provision device and receiving information on the purchased items from the online shopping mall management device for a predetermined period of time by the subscriber and the acquaintances and analyzing the shopping propensity; And acquirers having shopping orientation tendencies whose differences in shopping tendency and differences between the acquaintances are within a certain range are extracted, and when the extracted acquaintances purchase products, product information about the purchased products is transmitted to the subscriber's terminal And an information providing device.

Description

Technical Field [0001] The present invention relates to an online shopping information providing system, an online shopping information providing apparatus, a shopping information providing apparatus using a cloud computing environment, and a shopping information providing method therefor,

An embodiment of the present invention relates to an online shopping information providing system, an online shopping information providing apparatus, a shopping information providing apparatus using a cloud computing environment, and a shopping information providing method. More specifically, the reliability of the evaluation opinion can be improved by providing opinions of buyers' acquaintances about the goods to be purchased, and it is possible to provide shopping information suitable for the buyer by transmitting shopping information adaptively according to shopping tendency The present invention relates to an online shopping information providing system, an online shopping information providing apparatus, a shopping information providing apparatus using the cloud computing environment, and a shopping information providing method for providing shopping information that can be utilized actively in deciding whether or not to purchase.

The contents described in this section merely provide background information on the embodiment of the present invention and do not constitute the prior art.

Generally, when purchasing a product online, the purchaser determines whether or not to purchase the commodity after reviewing a product review or evaluation opinion on the product through a web content search engine in a portal site or an online shopping mall.

However, since such product reviews and evaluation opinions are generally produced by a seller or an unspecified user who sells the product, it is impossible to guarantee the reliability of the opinion itself, and to comprehensively judge whether the product is suitable for the current buyer's tendency and situation There is a problem in that the process is troublesome because the user is required to confirm whether or not to purchase after receiving a list of product reviews or evaluation opinions about products desired to purchase through a search engine.

The embodiments of the present invention have been developed to solve the above-described problems. The embodiments of the present invention can improve the reliability of rating opinions by providing opinions of buyers' acquaintances about the products to be purchased, An on-line shopping information providing system, a shopping information providing apparatus using a cloud computing environment, and an on-line shopping information providing system, which can provide shopping information suitable for the purchaser by transmitting the shopping information, And a shopping information providing method therefor.

According to another aspect of the present invention, there is provided an online shopping information providing system including: a subscriber terminal; An SNS provision device for providing a social network service (SNS) to a subscriber terminal; An online shopping mall management device for managing product sales through online; A shopping propensity analyzer for receiving a list of acquaintances connected to the subscriber and the social network from the SNS provision device and receiving information on the purchased items from the online shopping mall management device for a predetermined period of time by the subscriber and the acquaintances and analyzing the shopping propensity; And acquirers having shopping orientation tendencies whose differences in shopping tendency and differences between the acquaintances are within a certain range are extracted, and when the extracted acquaintances purchase products, product information about the purchased products is transmitted to the subscriber's terminal And an information providing device.

According to an aspect of the present invention, there is provided an apparatus for providing online shopping information, comprising: an acquaintance list storage unit for storing a list of acquaintances based on a subscriber's social network; A merchandise information receiver coupled to the set online shopping mall management device and receiving merchandise information of the merchandise purchased by the subscriber and the acquaintances from the online shopping mall management device during a predetermined period; A shopping propensity analyzer for classifying shopping product categories for purchased products and analyzing shopping propensity of subscribers and acquaintances based on the classified shopping product category; An acquaintance extractor for extracting acquaintances having shopping tendencies similar to the subscriber among acquaintances based on the analyzed shopping propensity; And a shopping information transmitting unit for transmitting the product information of the purchased product to the subscriber's terminal when the extracted acquaintances purchase the product.

Herein, the shopping propensity analyzer classifies the shopping product category into a tree structure including at least two steps, and the acquaintance extractor classifies at least the top level of the shopping product category of the classified tree structure as the shopping product category of the subscriber Can be extracted.

Further, the shopping tendency analysis unit may assign different weights to at least one of the shopping amount, the shopping period, and the shopping number of the purchased product, and calculate the shopping propensity based on the weighted value. In this case, the acquaintance extracting unit can extract acquaintances having shopping propensity within a certain range based on the shopping product category corresponding to the highest shopping propensity of the subscriber.

The product information transmission unit may transmit the product information including at least one of a product name, a product price, a product manufacturer, and a product evaluation opinion of the extracted acquaintances to the acquired acquaintances.

According to another aspect of the present invention, there is provided an online shopping information providing apparatus including: an acquaintance list storage unit for storing a list of acquaintances based on a subscriber's social network; A request signal receiver for receiving an item information request signal including a product category from a subscriber's terminal; A merchandise information receiver coupled to the set online shopping mall management device and receiving merchandise information about the merchandise purchased by the acquaintances from the online shopping mall management device; And a shopping information transmitting unit for extracting the acquaintances who purchased the commodities of the same commodity category as those of the acquaintances and transmitting the acquaintance information of the acquaintances and the corresponding commodity information to the subscriber's terminal do.

Here, it is preferable that the goods information transmitting unit transmits goods information including at least one of a product name, a product price, a goods manufacturer, and a product evaluation opinion of the extracted acquaintances to the purchased acquaintances.

According to an aspect of the present invention, there is provided an apparatus for providing shopping information using a cloud computing environment, the apparatus comprising: an acquaintance list storage unit for storing a list of acquaintances of a user; A merchandise information receiver coupled to the set online shopping mall management device and receiving merchandise information of the merchandise purchased by the user and acquaintances from the online shopping mall management device during a predetermined period; A shopping propensity analyzer for classifying shopping commodity categories for purchased commodities and analyzing shopping propensity of users and acquaintances based on the classified shopping commodity categories; An acquaintance extractor for extracting acquaintances having a shopping tendency similar to a user among acquaintances based on the analyzed shopping propensity; And a shopping information transmitting unit transmitting merchandise information of the purchased merchandise to the user terminal when the acquaintances extracted through the online shopping mall managing apparatus purchase the merchandise.

According to another aspect of the present invention, there is provided an apparatus for providing shopping information using a cloud computing environment, comprising: an acquaintance list storage unit for storing a list of acquaintances of a user; A request signal receiving unit for receiving a product information request signal including a product category from a user terminal; A merchandise information receiver coupled to the set online shopping mall management device and receiving merchandise information about the merchandise purchased by the acquaintances from the online shopping mall management device; And a shopping information transmitting unit for extracting the acquaintances who have purchased the commodities of the same commodity category among the acquaintances and transmitting the acquaintance information of the acquaintances and the corresponding commodity information to the user terminal .

According to another aspect of the present invention, there is provided a method for providing online shopping information, comprising: storing a list of acquaintances based on a subscriber's social network; Receiving merchandise information of a merchandise purchased by a subscriber and an acquaintance from an online shopping mall management apparatus in a predetermined period, the merchandise being linked with the set online shopping mall management apparatus; Classifying the shopping product category of the purchased product and analyzing the shopping tendency of the subscriber and the acquaintances based on the classified shopping product category; Extracting acquaintances having familiar shopping tendencies from among acquaintances based on the analyzed shopping propensity; Receiving merchandise information about the merchandise purchased from the online shopping mall management apparatus when the extracted acquaintances purchase the merchandise through the online shopping mall management apparatus; And transmitting the product information of the purchased product to the subscriber's terminal.

According to another aspect of the present invention, there is provided a method for providing online shopping information, comprising: storing a list of acquaintances based on a subscriber's social network; Receiving an item information request signal including a product category from a subscriber's terminal; Receiving merchandise information on merchandise purchased by the acquaintances from an online shopping mall management apparatus in association with the set online shopping mall management apparatus; Extracting an acquaintance of an acquaintance who purchases a commodity of the same commodity category as an acquaintance; And transmitting the acquaintance information on the extracted acquaintances and the corresponding commodity information to the subscriber's terminal.

According to another aspect of the present invention, there is provided a method of providing shopping information using a cloud computing environment, the method comprising: storing a list of acquaintances of a user; Receiving merchandise information of a merchandise purchased by a user and an acquaintance from an online shopping mall management apparatus in association with the set online shopping mall management apparatus; Classifying the shopping product category for the purchased product, analyzing the shopping tendency of the user and the acquaintances based on the classified shopping product category; Extracting acquaintances having familiar shopping tendencies from among acquaintances based on the analyzed shopping propensity; And receiving merchandise information on the merchandise purchased from the online shopping mall management apparatus when the acquaintances extracted through the online shopping mall management apparatus purchase the merchandise; And transmitting the product information of the purchased product to the user terminal.

According to another aspect of the present invention, there is provided a method of providing shopping information using a cloud computing environment, the method comprising: storing a list of users' acquaintances; Receiving a product information request signal including a product category from a user terminal; Receiving merchandise information on merchandise purchased by the acquaintances from an online shopping mall management apparatus in association with the set online shopping mall management apparatus; Extracting an acquaintance of an acquaintance who purchases a commodity of the same commodity category as an acquaintance; And transmitting the acquaintance information on the extracted acquaintances and the corresponding commodity information to the user terminal.

According to the embodiment of the present invention, it is possible to improve the reliability of the evaluation opinion by providing the opinion of the purchaser's acquaintances about the product to be purchased.

In addition, according to the embodiment of the present invention, it is possible to provide shopping information suitable for a user by transmitting shopping information adaptively according to the shopping propensity of the user.

In addition, according to the embodiment of the present invention, it is possible to provide shopping information which can actively utilize shopping information of a purchased commodity by the acquaintances according to the shopping propensity of the user, rather than providing indiscreet shopping information .

1 is a view schematically showing an online shopping information providing system according to an embodiment of the present invention.
2 is a view schematically showing an online shopping information providing apparatus according to an embodiment of the present invention.
FIG. 3 is a diagram showing an example of a shopping information category tree structure used in the online shopping information providing apparatus of FIG. 2. FIG.
4 is a view schematically showing an online shopping information providing apparatus according to another embodiment of the present invention.
5 is a view for explaining a shopping information providing apparatus using a cloud computing environment according to an embodiment of the present invention.
6 is a view for explaining a shopping information providing apparatus using a cloud computing environment according to another embodiment of the present invention.
7 is a flowchart illustrating an online shopping information providing method according to an embodiment of the present invention.
8 is a flowchart illustrating an online shopping information providing method according to another embodiment of the present invention.
9 is a flowchart illustrating a method of providing shopping information using a cloud computing environment according to an embodiment of the present invention.
10 is a flowchart illustrating a shopping information providing method using a cloud computing environment according to another embodiment of the present invention.

Hereinafter, an online shopping information providing system, an online shopping information providing apparatus, a shopping information providing apparatus using the cloud computing environment, and a shopping information providing method according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view schematically showing an online shopping information providing system according to an embodiment of the present invention. Referring to the drawings, an online shopping information providing system according to an embodiment of the present invention includes a subscriber terminal 110, a social network service (SNS) providing apparatus 130, an online shopping mall managing apparatus 140, 150 and a shopping information providing device 160. [

The subscriber terminal 110 is a subscriber terminal that subscribes to the online shopping information providing service according to the embodiment of the present invention. The subscriber terminal 110 includes a PDA (Personal Digital Assistant) classified into types of terminals, a cellular phone, a smart phone, A GSM (Global System for Mobile) phone, a W-CDMA (Wideband Code Division Multiple Access) phone, a CDMA-2000 phone, a MBS (Mobile Broadband System) . Here, the MBS phone refers to a terminal to be used in the next generation system currently being discussed. The subscriber terminal 110 may be connected to the SNS providing device 130, the online shopping mall managing device 140, the shopping propensity analyzing device 150, and the shopping information providing device 160 through the network 120. [

The network 120 may include not only an Internet network but also a CDMA (Code Division Multiple Access), a WCDMA (Wideband Code Division Multiple Access), a GSM (Global System for Mobile Communications), an LTE (Long Term Evolution) The access network of the next generation mobile communication system to be realized in the future, and the cloud computing access network between the cloud computing service providing device and the terminal. Cloud computing means a computer environment in which information is permanently stored on a server on the Internet and temporarily stored on a client terminal such as a desktop, a tablet computer, a notebook, a netbook, a smart phone, etc., and a cloud computing access network And a computer environment access network that allows the information to be used anytime and anywhere through various IT devices.

The SNS providing apparatus 130 provides a social network service to the subscriber terminal 110 through the network 120. [ Social networks are a type of social organization in which individuals or groups are made up of one node so that people can interact effectively on the Internet. In the early days, the social network service shifted from offline network connections to the virtual environment of the Internet, focusing on close relationships such as making friends and messenger, and expanding relationships among people. However, in recent social networks, people with the same interest domain are gathered together to exchange various information and contents with reliability, and the relation formation is also made open. In addition, as the number of social networks with various fields of interest grows, it becomes increasingly global, and it is also possible to exchange information in real time by activating mobile wireless network.

The online shopping mall management device 140 is a device that manages product sales through an online network and includes a shopping mall server provided in an online shopping mall site and stores information such as name, address, ID, password, Information on the commodity, commodity price, commodity number, commodity manufacturer, commodity purchase time, commodity purchase cycle, and the like for the commodity purchased by the purchaser. At this time, the online shopping mall managing device 140 may be implemented to operate in conjunction with the shopping tendency analyzing device 150 and the shopping information providing device 160. [

The shopping propensity analyzer 150 receives the list of the acquaintances connected to the subscriber and the social network from the SNS providing device 130 and receives the list of the purchases from the predetermined online shopping mall managing device 140 And analyze the shopping tendency. At this time, the shopping propensity analyzing apparatus 150 may be configured to receive information on subscribers and acquaintances from a plurality of online shopping mall managing apparatuses 140. A method of analyzing the shopping tendency will be described in detail with reference to the online shopping information providing apparatus 200 described below with reference to FIG.

The shopping information providing device 160 is an acquaintance having a shopping tendency degree in which a shopping tendency and a difference of a subscriber among the acquaintances are within a certain range based on the shopping propensity of the subscriber and the acquaintances analyzed by the shopping propensity analyzer 150 And transmits the product information about the purchased product to the subscriber's terminal 110 when the extracted acquaintances purchase the product through the online shopping mall management device 140. [ That is, the shopping information providing device 160 extracts the acquaintances having similar shopping tendencies to the subscribers of the subscriber, and transmits the product information of the purchased commodities to the subscriber terminal 110 by the extracted acquaintances.

2 is a view schematically showing an online shopping information providing apparatus according to an embodiment of the present invention.

2, an online shopping information providing apparatus 200 according to an embodiment of the present invention includes an online list storing unit 210, a goods information receiving unit 220, a shopping propensity analyzing unit 230, 240 and a shopping information transmitting unit 250. [

The acquaintance list storage unit 210 stores a list of acquaintances based on the social network of the online shopping information providing service subscribers. At this time, the list of acquaintances may be received from the subscriber terminal, receive the subscriber identification information from the subscriber terminal, and receive a list of the identifiers corresponding to the subscriber identification information from the social network service provider.

The merchandise information receiving unit 220 interlocks with the set on-line shopping mall management apparatus and receives merchandise information about the merchandise purchased by the subscriber and the acquaintances from the online shopping mall management apparatus. Here, the online shopping mall management device is a device for managing product sales through an online (network), and includes a shopping mall server provided in an online shopping mall site, and stores buyer information such as a name, an address, an ID, a password, And product information about a product name, a product price, a product number, a product manufacturer, a product purchase time, a product purchase cycle, and the like for a product purchased by the buyer. At this time, the product information receiving unit 220 may be implemented to operate in conjunction with a plurality of online shopping mall management devices, and may receive information on products purchased by the subscribers and acquaintances from the respective online shopping mall management devices during a predetermined period. The merchandise information receiving unit 220 transmits the information on the subscribers and acquaintances to the online shopping mall managing device 140 for interlocking with the online shopping mall managing device 140, And merchandise information for acquaintances.

The shopping propensity analyzing unit 230 classifies the shopping product category for the purchased commodity and analyzes the shopping propensity of the subscriber and the acquaintances based on the classified shopping commodity category. Here, as shown in FIG. 3, the shopping product category may be a tree structure including two or more stages such as a major category, a middle category, a small category, etc., and one major category may be subdivided into a plurality of sub categories One subdivision can be subdivided into a plurality of subdivisions. At this time, the major category can be classified according to the kind of goods such as clothes, shoes, bag, food, cosmetics and the like, and the sub category can be subdivided according to the general category of the corresponding goods such as the top and bottom, The manufacturer of the product, and the like. However, the subdivision step and subdivision method of the shopping product category are not limited to the description, and can be classified by various methods.

In addition, the shopping propensity analyzer 230 assigns different weights to at least one of the shopping amount, the shopping period, and the shopping number of the goods purchased by the subscribers and the acquaintances, and calculates the shopping propensity based on the given weight It is possible. That is, different weights may be assigned to different kinds of the same commodities according to the price of the commodities, the number of purchases, the purchasing cycle, and the like, and the weights given to the commodities for a predetermined period may be added up to calculate the degree of shopping propensity for the commodities . For example, in the case of shoes, you can give 1 point for a product that is less than 100,000 won, 2 points for a product that is 100,000 won to 500,000 won or less, 3 points for a product that is 500,000 won or more, Weighting can be given according to the number. In this case, assuming that the purchaser purchased four pairs of products with a weight of 100,000 won or less, two pairs of products with a weight of 100,000 to 500,000 won and a pair of products with a weight of 500,000 won or less during a year, + 2x2 + 3x1 = 11 points.

The acquaintance extracting unit 240 extracts acquaintances having a shopping tendency similar to the subscriber among acquaintances based on the shopping tendency analyzed by the shopping tendency analysis unit 230. [ In this case, when the shopping tendency analysis unit 230 classifies the shopping product category into the tree structure described above, the acquaintance extracting unit 240 extracts at least the highest level among the shopping product categories of the classified tree structure, that is, It is possible to extract the same persons as the category. In addition, when the shopping propensity analyzing unit 230 calculates the degree of shopping propensity according to the weight value given to the shopping amount, the shopping period, the shopping number, etc. of the purchased product, the acquirement extracting unit 240 extracts, It is possible to select the goods corresponding to the highest shopping propensity and extract the acquaintances having the degree of shopping tendency within the predetermined range and the shopping propensity of the subscriber among the acquaintances who purchased the commodity having the same category as the selected product. For example, if the shopping propensity toward the user's shoes is 11, it is possible to extract the acquaintances having the shopping propensity of 10 to 12 among the acquaintances who purchased the shoes of the same category.

The shopping information transmission unit 250 transmits product information on the purchased product to the subscriber terminal when the extracted acquaintances purchase the product. At this time, the shopping information transmission unit 250 may transmit the information about the name, ID, e-mail address, and the like of the acquaintances extracted by the acquaintance extracting unit 240, The product price, the manufacturer of the product, the product evaluation opinion created by the acquaintances, and the like.

4 is a view schematically showing an online shopping information providing apparatus according to another embodiment of the present invention.

4, an online shopping information providing apparatus 400 according to another embodiment of the present invention includes an online list storing unit 410, a request signal receiving unit 420, a product information receiving unit 430, 440).

The acquaintance list storage unit 410 stores a list of acquaintances based on the social network of the online shopping information providing service subscribers. At this time, the list of acquaintances may be received from the subscriber terminal, receive the subscriber identification information from the subscriber terminal, and receive a list of the identifiers corresponding to the subscriber identification information from the social network service provider.

The request signal receiving unit 420 receives the goods information request signal including the goods category from the subscriber terminal. That is, the subscriber of the online shopping information providing service can execute the application installed in the subscriber terminal to select the product category, and the request signal receiving unit 420 receives the product information request signal including the corresponding product category from the subscriber terminal .

The merchandise information receiving unit 430 interlocks with the set online shopping mall management apparatus, and receives merchandise information on merchandise purchased by the acquaintances from the online shopping mall management apparatus. Here, the online shopping mall management device is a device for managing the sale of goods through an online (network) as described above, and includes a shopping mall server provided in the online shopping mall site. The online mall management device includes a name, address, Product information on the product purchased by the buyer, product price, number of products, product manufacturer, product purchase time, product purchase cycle, and the like. At this time, the product information receiving unit 430 may be implemented to be linked with a plurality of online shopping mall management devices, and may receive information about products purchased by the acquaintances from respective online shopping mall management devices for a predetermined period. The merchandise information receiving unit 430 is also configured to transmit information on acquaintances to the online shopping mall managing apparatus for interlocking with the online shopping mall managing apparatus and to receive merchandise information on the acquaintances matched from the online shopping mall managing apparatus .

The shopping information transmitting unit 440 extracts the acquirers who have purchased the commodity of the same commodity category as the commodity category included in the commodity information request signal among the acquaintances of the subscriber and acquires the acquaintance information of the acquired acquaintances and the corresponding commodity information To the subscriber terminal. At this time, the shopping information transmitting unit 440 may transmit the product information about the product purchased by the extracted acquaintances to the subscriber terminal, the product price, the product manufacturer, and the product evaluation opinion created by the acquaintances.

5 is a view for explaining a shopping information providing apparatus using a cloud computing environment according to an embodiment of the present invention.

5, the shopping information providing apparatus 540 using the cloud computing environment may be connected to the user terminal 510 through the network 520. [ In addition, the shopping information providing apparatus 540 using the cloud computing environment can be implemented to be interlocked with the online shopping mall managing apparatus 530 that manages the sale of products through on-line (network). Here, the online shopping mall managing device 530 is a device that manages product sales through an online (network), and includes a shopping mall server provided in an online shopping mall site, and stores a name, an address, an ID, a password, Product information on the product purchased by the buyer, product price, number of products, product manufacturer, product purchase time, product purchase cycle, and the like. 5, the online shopping mall management unit 530 may be configured to include devices provided in various online shopping malls.

The shopping information providing apparatus 540 using the cloud computing environment includes an acquaintance list storage unit 542, a goods information receiving unit 544, a shopping propensity analyzing unit 546, an acquaintance extracting unit 548, and a shopping information transmitting unit 549, . ≪ / RTI >

The acquaintance list storage unit 542 stores a list of acquaintances for the user. At this time, the list of acquaintances of the user is a list of acquaintances of the user in the case of providing the social network service to the user terminal 510 through the cloud computing environment, (Not shown).

The merchandise information receiving unit 544 interlocks with the set online shopping mall management unit 530 and receives merchandise information about the merchandise purchased by the user and acquaintances from the online shopping mall management unit 530. [ The merchandise information receiving unit 544 transmits information on the user and acquaintances to the online shopping mall managing apparatus 530 for interlocking with the online shopping mall managing apparatus 530, And merchandise information for acquaintances.

The shopping propensity analyzer 546 classifies the shopping commodity categories for the purchased commodities and analyzes the shopping propensity of the subscribers and the acquaintances based on the classified shopping commodity categories. Here, the shopping product category may be a tree structure including two or more stages such as a major category, a middle category, a small category, etc., and one major category may be subdivided into a plurality of sub categories, Can be further subdivided into a plurality of sub-categories. In addition, the shopping tendency analysis unit 546 assigns different weights to at least one of the shopping amount, the shopping period, and the shopping number of the products purchased by the user and the acquaintances, and calculates the shopping propensity degree based on the given weight It is possible. That is, as described above, different weights are given to different kinds of the same commodities according to the price of the commodities, the number of purchases, the purchasing cycle, etc., and the weights given for the commodities for a certain period are added up to calculate the shopping propensity Can be calculated.

The acquaintance extracting unit 548 extracts acquaintances having familiar shopping tendencies from among acquaintances based on the shopping tendency analyzed by the shopping tendency analysis unit 546. [ In this case, when the shopping tendency analysis unit 546 classifies the shopping product category into the tree structure described above, the acquaintance extracting unit 240 extracts at least the highest level among the shopping product categories of the classified tree structure, that is, It is possible to extract the same persons as the category. When the shopping propensity analyzing unit 546 calculates the degree of shopping propensity according to the weight value given to the shopping amount of the purchased product, the shopping period, the number of shopping, etc., the acquiring unit 548 extracts It is possible to select the goods corresponding to the highest degree of shopping tendency and to extract the acquaintances having the degree of shopping tendency within the predetermined range and the propensity of the user to purchase among the acquaintances who purchased the commodity having the same category as the selected commodity.

The shopping information transmission unit 549 transmits the product information of the purchased product to the user terminal 510 when the extracted acquaintances purchase the product. At this time, the shopping information transmitting unit 549 may transmit information on the name, ID, e-mail address, and the like of the acquaintances extracted by the acquaintance extracting unit 548, The product price, the manufacturer of the product, the product evaluation opinion created by the acquaintances, and the like.

6 is a view for explaining a shopping information providing apparatus using a cloud computing environment according to another embodiment of the present invention.

Referring to FIG. 6, the shopping information providing apparatus 640 using the cloud computing environment may be connected to the user terminal 610 through the network 620, like the shopping information providing apparatus 540 of FIG. In addition, the shopping information providing device 640 using the cloud computing environment can be implemented to be interlocked with the online shopping mall managing device 630 that manages the sale of goods through on-line (network). Here, the online shopping mall managing device 630 is a device that manages product sales through an online (network), and includes a shopping mall server provided in an online shopping mall site, and stores a name, address, Product information on the product purchased by the buyer, product price, number of products, product manufacturer, product purchase time, product purchase cycle, and the like. 6, the online shopping mall management device 630 may be configured to include devices provided in various online shopping malls.

The shopping information providing apparatus 640 using the cloud computing environment may include an acquaintance list storage unit 642, a request signal receiving unit 644, a goods information receiving unit 646, and a shopping information transmitting unit 648.

The acquaintance list storage unit 642 stores a list of acquaintances for the user. In this case, the list of acquaintances of the user is a list of acquaintances of the user in the case of providing the social network service to the user terminal 610 through the cloud computing environment, (Not shown).

The request signal receiving unit 644 receives the product information request signal including the product category from the user terminal 610. That is, the subscriber of the online shopping information providing service can execute the application installed in the user terminal 610 to select the product category, and the request signal receiving unit 644 receives the product category from the user terminal 610 And receives the included product information request signal.

The merchandise information receiving unit 646 interlocks with the set online shopping mall management unit 630 and receives merchandise information about the merchandise purchased by the acquaintances from the online shopping mall management unit 630. [ At this time, the merchandise information receiving unit 646 transmits the information about the acquaintances to the online shopping mall managing apparatus 630 for interlocking with the online shopping mall managing apparatus 630, and transmits the matching information to the acquaintances matched from the online shopping mall managing apparatus 630 And to receive product information for the product.

The shopping information transmitting unit 648 extracts the acquirers who have purchased the commodities of the same commodity category as the commodity category included in the commodity information request signal among the acquaintances of the user and acquires the acquaintance information of the acquired acquaintances and the corresponding commodity information To the user terminal (610). At this time, the shopping information transmission unit 648 can transmit the product information on the product purchased by the extracted acquaintances to the subscriber terminal, such as the product name, the product price, the product manufacturer, and the product evaluation opinion created by the acquaintances.

7 is a flowchart illustrating an online shopping information providing method according to an embodiment of the present invention.

2 and 7, the friend list storage unit 210 stores a list of acquaintances based on the social network of the online shopping information providing service subscribers (S702). At this time, the list of acquaintances may be received from the subscriber terminal, receive the subscriber identification information from the subscriber terminal, and receive a list of the identifiers corresponding to the subscriber identification information from the social network service provider.

The merchandise information receiving unit 220 interlocks with the set online shopping mall management apparatus, and receives merchandise information on the merchandise purchased by the subscriber and the acquaintances from the online shopping mall management apparatus (S704). At this time, the product information receiving unit 220 may be implemented to operate in conjunction with a plurality of online shopping mall management devices, and may receive information on products purchased by the subscribers and acquaintances from the respective online shopping mall management devices during a predetermined period. The merchandise information receiving unit 220 transmits the information on the subscribers and acquaintances to the online shopping mall managing device 140 for interlocking with the online shopping mall managing device 140, And merchandise information for acquaintances.

The shopping propensity analyzer 230 classifies the shopping product category for the purchased commodity and analyzes the shopping propensity of the subscriber and the acquaintances based on the classified shopping commodity category (S706). Here, as shown in FIG. 3, the shopping product category may be a tree structure including two or more stages such as a major category, a middle category, a small category, etc., and one major category may be subdivided into a plurality of sub categories One subdivision can be subdivided into a plurality of subdivisions. At this time, the major category can be classified according to the kind of goods such as clothes, shoes, bag, food, cosmetics and the like, and the sub category can be subdivided according to the general category of the corresponding goods such as the top and bottom, The manufacturer of the product, and the like. However, the subdivision step and subdivision method of the shopping product category are not limited to the description, and can be classified by various methods.

In addition, the shopping propensity analyzer 230 assigns different weights to at least one of the shopping amount, the shopping period, and the shopping number of the goods purchased by the subscribers and the acquaintances, and calculates the shopping propensity based on the given weight It is possible. That is, different weights may be assigned to different kinds of the same commodities according to the price of the commodities, the number of purchases, the purchasing cycle, and the like, and the weights given to the commodities for a predetermined period may be added up to calculate the degree of shopping propensity for the commodities . For example, in the case of shoes, you can give 1 point for a product that is less than 100,000 won, 2 points for a product that is 100,000 won to 500,000 won or less, 3 points for a product that is 500,000 won or more, Weighting can be given according to the number. In this case, assuming that the purchaser purchased four pairs of products with a weight of 100,000 won or less, two pairs of products with a weight of 100,000 to 500,000 won and a pair of products with a weight of 500,000 won or less during a year, + 2x2 + 3x1 = 11 points.

The acquaintance extracting unit 240 extracts acquaintances having a shopping tendency similar to the subscriber among the acquaintances based on the shopping tendency analyzed by the shopping tendency analysis unit 230 (S708). In this case, when the shopping tendency analysis unit 230 classifies the shopping product category into the tree structure described above, the acquaintance extracting unit 240 extracts at least the highest level among the shopping product categories of the classified tree structure, that is, It is possible to extract the same persons as the category. In addition, when the shopping propensity analyzing unit 230 calculates the degree of shopping propensity according to the weight value given to the shopping amount, the shopping period, the shopping number, etc. of the purchased product, the acquirement extracting unit 240 extracts, It is possible to select the goods corresponding to the highest shopping propensity and extract the acquaintances having the degree of shopping tendency within the predetermined range and the shopping propensity of the subscriber among the acquaintances who purchased the commodity having the same category as the selected product. For example, if the shopping propensity toward the user's shoes is 11, it is possible to extract the acquaintances having the shopping propensity of 10 to 12 among the acquaintances who purchased the shoes of the same category.

When the extracted acquaintances purchase the goods (S710), the shopping information transmission unit 250 receives the goods information about the goods purchased by the acquaintances from the online shopping mall management device 140 (S712), and stores the received goods information To the subscriber terminal (S714). At this time, the shopping information transmission unit 250 may transmit the information about the name, ID, e-mail address, and the like of the acquaintances extracted by the acquaintance extracting unit 240, The product price, the manufacturer of the product, the product evaluation opinion created by the acquaintances, and the like.

8 is a flowchart illustrating an online shopping information providing method according to another embodiment of the present invention.

4 and 8, the friend list storage unit 410 stores a list of friends based on the social network of the online shopping information providing service subscriber (S802). At this time, the list of acquaintances may be received from the subscriber terminal, receive the subscriber identification information from the subscriber terminal, and receive a list of the identifiers corresponding to the subscriber identification information from the social network service provider.

The request signal receiving unit 420 receives the goods information request signal including the goods category from the subscriber terminal (S804). That is, the subscriber of the online shopping information providing service can execute the application installed in the subscriber terminal to select the product category, and the request signal receiving unit 420 receives the product information request signal including the corresponding product category from the subscriber terminal .

The merchandise information receiving unit 430 interlocks with the set online shopping mall management apparatus, and receives merchandise information about the merchandise purchased by the acquaintances from the online shopping mall management apparatus (S806). The merchandise information receiving unit 430 may be implemented to operate in conjunction with a plurality of online shopping mall management apparatuses and may receive information on merchandise purchased by the acquaintances from respective online shopping mall management apparatuses within a predetermined period. The merchandise information receiving unit 430 is also configured to transmit information on acquaintances to the online shopping mall managing apparatus for interlocking with the online shopping mall managing apparatus and to receive merchandise information on the acquaintances matched from the online shopping mall managing apparatus .

The shopping information transmission unit 440 extracts the acquaintances of purchased goods of the same commodity category as the commodity category included in the commodity information request signal of the subscriber (S808), acquires the acquaintance information of the acquired acquaintances and the corresponding information To the subscriber terminal (S810). At this time, the shopping information transmitting unit 440 may transmit the product information about the product purchased by the extracted acquaintances to the subscriber terminal, the product price, the product manufacturer, and the product evaluation opinion created by the acquaintances.

9 is a flowchart illustrating a method of providing shopping information using a cloud computing environment according to an embodiment of the present invention.

Referring to FIGS. 5 and 9, the acquaintance list storage unit 542 stores a list of acquaintances of the user (S902). At this time, the list of acquaintances of the user is a list of acquaintances of the user in the case of providing the social network service to the user terminal 510 through the cloud computing environment, (Not shown).

The merchandise information receiving unit 544 interlocks with the set online shopping mall management unit 530 and receives merchandise information about the merchandise purchased by the user and acquaintances from the online shopping mall managing unit 530 (S904). The merchandise information receiving unit 544 transmits information on the user and acquaintances to the online shopping mall managing apparatus 530 for interlocking with the online shopping mall managing apparatus 530, And merchandise information for acquaintances.

The shopping propensity analyzing unit 546 classifies the shopping commodity categories for the purchased commodities and analyzes the shopping propensity of the subscribers and the acquaintances based on the classified shopping commodity categories (S906). Here, the shopping product category may be a tree structure including two or more stages such as a major category, a middle category, a small category, etc., and one major category may be subdivided into a plurality of sub categories, Can be further subdivided into a plurality of sub-categories. In addition, the shopping tendency analysis unit 546 assigns different weights to at least one of the shopping amount, the shopping period, and the shopping number of the products purchased by the user and the acquaintances, and calculates the shopping propensity degree based on the given weight It is possible. That is, as described above, different weights are given to different kinds of the same commodities according to the price of the commodities, the number of purchases, the purchasing cycle, etc., and the weights given for the commodities for a certain period are added up to calculate the shopping propensity Can be calculated.

The acquaintance extracting unit 548 extracts acquaintances having a shopping tendency similar to the user among the acquaintances based on the shopping tendency analyzed by the shopping tendency analysis unit 546 (S908). In this case, when the shopping tendency analysis unit 546 classifies the shopping product category into the tree structure described above, the acquaintance extracting unit 240 extracts at least the highest level among the shopping product categories of the classified tree structure, that is, It is possible to extract the same persons as the category. When the shopping propensity analyzing unit 546 calculates the degree of shopping propensity according to the weight value given to the shopping amount of the purchased product, the shopping period, the number of shopping, etc., the acquiring unit 548 extracts It is possible to select the goods corresponding to the highest degree of shopping tendency and to extract the acquaintances having the degree of shopping tendency within the predetermined range and the propensity of the user to purchase among the acquaintances who purchased the commodity having the same category as the selected commodity.

The shopping information transmitting unit 549 receives the goods information about the goods purchased by the acquaintances from the online shopping mall managing apparatus 140 (S910) And transmits the product information to the user terminal 510 (S914). At this time, the shopping information transmitting unit 549 may transmit information on the name, ID, e-mail address, and the like of the acquaintances extracted by the acquaintance extracting unit 548, The product price, the manufacturer of the product, the product evaluation opinion created by the acquaintances, and the like.

10 is a flowchart illustrating a shopping information providing method using a cloud computing environment according to another embodiment of the present invention.

6 and 10, the acquaintance list storage unit 642 stores a list of acquaintances of the user (S1002). In this case, the list of acquaintances of the user is a list of acquaintances of the user in the case of providing the social network service to the user terminal 610 through the cloud computing environment, (Not shown).

The request signal receiving unit 644 receives the goods information request signal including the goods category from the user terminal 610 (S1004). That is, the subscriber of the online shopping information providing service can execute the application installed in the user terminal 610 to select the product category, and the request signal receiving unit 644 receives the product category from the user terminal 610 And receives the included product information request signal.

The merchandise information receiving unit 646 interlocks with the set online shopping mall management unit 630 and receives merchandise information on the merchandise purchased by the acquaintances from the online shopping mall management unit 630 (S1006). At this time, the merchandise information receiving unit 646 transmits the information about the acquaintances to the online shopping mall managing apparatus 630 for interlocking with the online shopping mall managing apparatus 630, and transmits the matching information to the acquaintances matched from the online shopping mall managing apparatus 630 And to receive product information for the product.

The shopping information transmitting unit 648 extracts the acquaintances of the goods of the same commodity category that are included in the goods information request signal among the acquaintances of the user (S1008), acquires the acquaintance information on the extracted acquaintances, To the user terminal 610 (S1010). At this time, the shopping information transmission unit 648 can transmit the product information on the product purchased by the extracted acquaintances to the subscriber terminal, such as the product name, the product price, the product manufacturer, and the product evaluation opinion created by the acquaintances.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention. It should be noted that the embodiments disclosed in the present invention are not intended to limit the scope of the present invention and are not intended to limit the scope of the present invention. Therefore, the scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of the same shall be construed as being included in the scope of the present invention.

As described above, according to the embodiment of the present invention, it is possible to improve the reliability of the evaluation opinion by providing the opinions of the acquaintances of the purchaser about the commodity to be purchased, and to transmit the shopping information adaptively according to the shopping propensity, It is an extremely useful invention that can provide appropriate shopping information and provide the effect of providing shopping information that can be utilized actively in determining whether or not to purchase.

Claims (14)

delete An online shopping information providing apparatus for providing information on a product through online, the apparatus comprising:
An acquaintance list storage unit for receiving the acquaintance list from the subscriber station, receiving the subscriber identification information from the subscriber station, receiving and storing a list of acquaintances corresponding to the subscriber identification information from the social network service provider;
A merchandise information receiver coupled to the set online shopping mall management device and receiving merchandise information of the merchandise purchased by the acquaintances and the acquaintances stored in the merchandise list from the online shopping mall management device during a predetermined period;
A shopping propensity analyzing unit for classifying the shopping commodity category of the purchased commodity and analyzing the shopping propensity of the acquaintances stored in the subscriber and the acquaintance list based on the classified shopping commodity category;
An acquaintance extractor for extracting acquaintances having shopping tendencies similar to the subscriber among the acquaintance list based on the analyzed shopping tendency; And
A shopping information transmission unit for transmitting the product information including the degree of shopping propensity of the acquaintances of the purchased product to the subscriber terminal when the extracted acquaintances purchase the product,
Lt; / RTI >
Wherein the shopping-
The method of claim 1, further comprising the steps of: calculating a shopping tendency degree of a product by summing the weight values assigned to the product for a predetermined period of time,
The above-
Among the acquaintances who have purchased the commodity having the same category as the selected commodity, the acquirers having the shopping propensity of the subscriber and the degree of shopping propensity within a certain range are extracted And the online shopping information providing device.
delete delete delete [Claim 6 is abandoned due to the registration fee.] 3. The method of claim 2,
The shopping information transferring unit,
And transmits the product evaluation opinion on the purchased goods by the extracted acquaintances.
delete delete delete delete An online shopping information providing method for providing information on a product through online,
Receiving a list of acquaintances from a subscriber terminal, receiving subscriber identification information from the subscriber terminal, receiving and storing a list of an acquaintances corresponding to subscriber identification information from a social network service provider;
Receiving commodity information of a commodity purchased by the acquaintances stored in the subscriber and the storage list from the on-line shopping mall managing apparatus in association with the set online shopping mall management apparatus;
Classifying the shopping product category for the purchased product, analyzing shopping tendencies of the subscribers and the acquaintances stored in the storage list based on the classified shopping product category;
Extracting acquaintances having similar shopping tendencies as the subscriber among acquaintances stored in the storage list based on the shopping tendency analyzed;
Receiving merchandise information on the purchased merchandise from the online shopping mall management apparatus when the extracted acquaintances purchase the merchandise through the online shopping mall management apparatus; And
Transmitting product information on the purchased product to the subscriber station
Lt; / RTI >
The step of analyzing the shopping tendencies of the acquaintances
Wherein the weighting factors are weighted corresponding to a shopping amount of the purchased product, a shopping cycle, and a shopping number, and the weighted values added for a predetermined period are added to the product to calculate a degree of shopping propensity for the product,
The step of extracting the acquaintances
Among the acquaintances who have purchased the commodity having the same category as the selected commodity, the acquirers having the shopping propensity of the subscriber and the degree of shopping propensity within a certain range are extracted To provide online shopping information.
delete delete delete

Images