WO2015174596A1 - Advertisement providing system, and apparatus and method for providing advertisement in same system - Google Patents

Abstract

The present invention relates to an advertisement providing system, and an apparatus and a method for providing an advertisement in the system. Particularly, in the present invention, when a number of people having a personal connection such as a friend, a family, and an acquaintance express likabilities for an advertisement, users associated with the personal connection receive a corresponding likability level. Accordingly, the present invention can provide an advertisement so as to improve the reliability of the advertisement and increase a click-through rate, and can improve the effect of the advertisement by displaying, together with the advertisement, information of an acquaintance who purchases or desires to purchase an advertised product. In addition, the present invention can collect details of purchases, shopping carts, and wish lists of acquaintances by interworking with an open-market platform.

Description

Advertisement providing system, apparatus and method for providing advertisement in the system

The present invention relates to an advertisement providing system, an apparatus and method for providing advertisement in the system, and more specifically, to a network such as friends, family, acquaintances When multiple people express their interests in advertisements, users who are connected to the social network receive such affinity to increase the reliability of the advertisements and increase the clickthrough rate, and to purchase or purchase the products targeted for the advertisements. The present invention relates to an apparatus and method for providing an advertisement that can increase advertisement effect by displaying information of an acquaintance.

The present invention claims the benefits of the Korean Patent Application No. 10-2014-0059001 filed May 16, 2014 and the Korean Patent Application No. 10-2014-0056693 filed May 12, 2014, the contents of all Is included herein.

Recently, due to the performance improvement of the mobile user terminal and the rapid development of wireless network technology, the mobile user terminal is being used for a variety of purposes beyond the conventional simple phone, through the mobile user terminal such as games, music, movies, securities services, etc. The services that can be provided are also increasing.

In accordance with the change of this trend, manufacturers and communication providers of portable user terminals as well as general users have developed and distributed various applications that can be executed in the portable user terminal.

In addition, various attempts have been made to provide advertisement through a mobile user terminal in the existing online advertisement field. In particular, recently, a technique for outputting an advertisement suitable for a user through an application program executed in a user terminal including a portable user terminal has been attracting attention.

In order to output an advertisement through the application program, the user terminal first transmits the advertisement request information to the advertisement service device that provides the advertisement data when the application program is executed. The advertisement service device receiving the same analyzes the advertisement request information, extracts advertisement data suitable for the user terminal, and provides the same to the user terminal. The user terminal may output an advertisement by outputting advertisement data received from the advertisement service apparatus through one region of an application program.

On the other hand, the current advertising technology is a trend to perform targeting advertising through the analysis of individuals or specific groups. However, there is a lack of technology for increasing the reliability of advertisement by using interactive feedback of advertisement and social network concept.

Accordingly, there is a demand for a technology development that can increase the reliability of advertisement by using interactive feedback of advertisement and social network concepts.

Related prior arts include Korean Registered Patent No. 10-1110617, registered on January 20, 2012 (name: social network based online shopping mall promotion service providing method).

As described above, the present invention can increase the reliability of the advertisement and increase the clickthrough rate by receiving the user's likeness when the people related to the advertisement when using the network such as friends, family, acquaintances, etc. It is an object of the present invention to provide an advertisement providing system, and an apparatus and method for providing advertisement in the system.

In addition, an object of the present invention is an advertisement providing system that can extract like acquaintances when providing the advertisement by extracting acquaintances who clicked the crush button on the brand page posted on the social network service (SNS), the advertisement in the system It is to provide an apparatus and method for providing.

In addition, an object of the present invention is to create a high-impact advertising posts through the like button on the social network service (SNS) in the form of advertising content so that the social network service (SNS) to advertise on other media, such as applications, the web The present invention provides an advertisement providing system for interworking, an apparatus and a method for providing advertisement in the system.

It is also an object of the present invention to display the purchase history of acquaintances of the user who will watch the Internet advertisement together with the Internet advertisement.

In addition, an object of the present invention is to collect the information of acquaintances in conjunction with the SNS platform.

In addition, an object of the present invention is to collect the purchases, shopping carts and wish list details of acquaintances in conjunction with the open market platform.

In addition, it is an object of the present invention to increase the likelihood and reliability for advertising products by providing a purchase history of acquaintances.

It is also an object of the present invention to increase trust in acquaintances to increase the clickthrough rate and purchase rate of Internet advertising.

A user device according to an embodiment of the present invention for achieving the above object is a communication unit for communicating with the advertisement service device and the log collection device; An output unit for outputting advertisement content; An input unit for generating an input signal according to a user operation; And requesting an advertisement to the advertisement service device through the communication unit when an advertisement output is required when executing a social network service (SNS) application, and when the advertisement content is received from the advertisement service device, in case of being logged in according to whether the SNS is logged in. Favorability for receiving a list of friends who clicked the likelihood button for the advertisement received through the log collection device to display on the advertisement content display screen through the output unit, and to inform the user's likelihood of the corresponding advertisement content in the advertisement content display screen And a control unit for controlling to display the buttons together.

At this time, the controller checks whether the user has previously clicked on the likelihood button for the advertisement through the log collection device by using the SNS post ID information included in the advertisement content when the user is logged in according to the SNS login. In addition, when the likeness button is clicked, another advertisement may be requested to the advertisement service apparatus through the communication unit without displaying the received advertisement content.

In this case, when the SNS login is not performed after the advertisement content is received, the learn button for inducing a click and a phrase for inducing the click may be displayed on the advertisement content display screen.

An advertisement service apparatus according to an embodiment of the present invention includes a service communication unit for communication with a user device and an advertisement registration device; And storing advertisement content uploaded from the advertisement registration device, reading and storing advertisement metadata to be periodically executed through an advertisement database (DB), and receiving an SNS-associated advertisement request from the user device through the service communication unit. And a service controller for providing the advertisement content to be executed at the corresponding time to the user device through the service communication unit, wherein the metadata includes an SNS post ID, and the advertisement content provided to the user device includes the SNS post ID. It may include.

An advertisement providing system according to an embodiment of the present invention includes an advertisement registration device that registers metadata including SNS post ID information in an advertisement database and uploads advertisement content to an advertisement service device when an advertisement is registered; An advertisement database (DB) for storing metadata including SNS post ID information transmitted from the advertisement registration device; Stores the advertisement content uploaded from the advertisement registration device, reads and stores advertisement metadata to be periodically executed through the advertisement DB, and receives the SNS-associated advertisement request from the user device, and the advertisement content to be executed at that time. Advertisement service device provided to the device; When an advertisement output is required when the social network service (SNS) application is executed, an advertisement is requested to the advertisement service device. When advertisement content is received from the advertisement service device, the user is logged in according to whether or not to log in to the SNS. Receives a list of friends who have clicked the likelihood button for the received advertisement displayed on the advertising content display screen, and displays a good feeling button for informing the user's likeness to the corresponding advertising content on the advertising content display screen, the SNS login A user device for displaying a learn button for inducing a click and a phrase for inducing a click in the advertisement content display screen, and transmitting exposure log information including a likability button click information to a log collection device in a non-state state; And a log collecting device for transmitting the exposure log information to the advertisement registration device when the exposure log information transmitted from the user device is received.

Internet advertisement service apparatus according to an embodiment of the present invention is a network collecting unit for collecting the network information of the user to view the advertisement from the SNS platform server; A shopping collector configured to collect shopping information of users included in the network information from an open market platform server; And an advertisement generator for generating an advertisement for a product based on the shopping information.

In this case, the Internet advertisement service apparatus may further include a storage unit for storing an identifier of a product sold in the open market platform, and the advertisement generator may extract a user having the shopping information based on the identifier.

In this case, the member information of the open market platform may include member information of the SNS platform.

In this case, the shopping information may include any one or more of information of purchasing a product, information of a product in a shopping cart, and information of a product in a wish list.

In this case, the shopping information may include only information of purchasing a product within a predetermined period, information of a product in a shopping cart, and information of a product in a wish list.

According to an embodiment of the present invention, a method for providing an advertisement may include: checking an SNS login state when an advertisement content is received after requesting an advertisement from an advertisement service apparatus according to a social network service (SNS) application execution; If the user is logged in as a result of the test, checking whether the user has previously clicked on the likelihood button in the screen displaying the received advertisement content; And the inspection result, if the user has not clicked the crush button before, requesting a list of friends who clicked the crush button on the corresponding advertisement from the log collecting device, and receiving and displaying the likelihood of the advertisement in the corresponding advertisement content display screen. And a process of displaying a friend list displaying a crush button for the advertisement and the like.

In this case, the method for providing an advertisement may include checking whether a user likes button is clicked from the user; Transmitting an impression log to the log collection device including information indicating that the likelihood button for the corresponding advertisement is clicked by the user when the likelihood button is clicked by the user; And when the user clicks on an area other than an area where a user likes button and a friend list are displayed on the advertisement content display screen, landing on an advertisement page of the SNS.

In this case, the method for providing an advertisement performs a process of checking whether the user has previously clicked the goodwill button for the corresponding advertisement, and if the user has previously clicked the goodwill button, the advertisement content is not displayed. The method may further include requesting another advertisement from the advertisement service device.

In this case, a method for providing an advertisement includes a learn button for inducing a click in a screen displaying the received advertisement content if the advertisement content is received, after performing a process of checking an SNS login state and not logging in to the SNS. Displaying a phrase inducing a click; When the learn button is clicked by a user, moving to an SNS login page; And when the login operation is performed by the user, request a friend list that has clicked the crush button for the corresponding advertisement from the log collection device, and receives the likelihood button for displaying the crush for the corresponding advertisement in the corresponding content display screen and the corresponding The method may further include displaying a friend list displaying a crush on the advertisement.

Internet advertising service method according to an embodiment of the present invention comprises the steps of collecting the network information of the user to view the advertisement from the SNS platform server; Collecting shopping information of a user included in the network information from an open market platform server; And generating an advertisement for the product based on the shopping information.

In this case, the Internet advertisement service method may further include storing an identifier of a product sold on the open market platform, and generating the advertisement may extract a user who has the shopping information based on the identifier. have.

In this case, the member information of the open market platform may include member information of the SNS platform.

In this case, the shopping information may include any one or more of information of purchasing a product, information of a product in a shopping cart, and information of a product in a wish list.

In this case, the shopping information may include only information of purchasing a product within a predetermined period, information of a product in a shopping cart, and information of a product in a wish list.

As another means for solving the problem of the present invention, there is provided a computer-readable recording medium recording a program for executing a data management method based on cloud computing.

According to the present invention, it is possible to maximize the advertising effect for a more reliable advertisement by advertising to other media targeting the advertisement that confirmed the advertising effect through a network based on the network, and click on "Like" When advertising in the media, it is possible to increase the credibility based on the network and insert the interesting click elements such as "Learn" and "Like" into the mobile advertisement to increase the advertising effect and induce the click. In addition, an ad recipient who has clicked "Like" once will not be effective the next time the ad is shown, so for more effective advertising effectiveness and inventory management of the ad platform, the ad recipient will click "Like". You can prevent strange transmissions.

By doing so, it is possible to increase the effectiveness of advertisements by sending advertisements with popular interests to other media, increase the reliability of advertisements through advertisements clicked by friends, and induce click-through rates of the advertisements. In addition, there is an effect of retargeting to the SNS medium through the click on the advertising content.

In addition, the present invention may display the purchase history of acquaintances of the user who will watch the Internet advertisement together with the Internet advertisement.

In addition, the present invention can collect the information of acquaintances in conjunction with the SNS platform.

In addition, the present invention can collect the purchases, shopping carts and wish list details of acquaintances in conjunction with the open market platform.

In addition, the present invention can increase the likelihood and reliability of the advertisement product by providing a purchase history of acquaintances.

In addition, the present invention can increase the click-through rate and the purchase rate of the Internet advertising by trust in acquaintances.

1 is a block diagram showing the configuration of an advertisement providing system according to an embodiment of the present invention.

2 is a block diagram showing an Internet advertising service system according to an embodiment of the present invention.

3 is a block diagram illustrating an example of the user device illustrated in FIG. 1.

4 is a block diagram illustrating an example of an advertisement service device shown in FIG. 1.

FIG. 5 is a block diagram illustrating an example of the Internet advertisement service apparatus shown in FIG. 2.

6A and 6B are diagrams illustrating an advertisement content screen according to an embodiment of the present invention.

7 is a diagram illustrating an example of an Internet advertisement according to an embodiment of the present invention.

8 is a diagram illustrating an example of shopping information according to an embodiment of the present invention.

9 is a diagram illustrating a signal flow between components in an advertisement providing system according to an embodiment of the present invention.

10A and 10B are flowcharts illustrating an advertisement providing process associated with a social network service in a user device according to an embodiment of the present invention.

11 is a flowchart illustrating an Internet advertisement service method according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in the following description and the accompanying drawings, detailed descriptions of well-known functions or configurations that may obscure the subject matter of the present invention will be omitted. In addition, it should be noted that like elements are denoted by the same reference numerals as much as possible throughout the drawings.

The terms or words used in the specification and claims described below should not be construed as being limited to ordinary or dictionary meanings, and the inventors are appropriate as concepts of terms for explaining their own invention in the best way. It should be interpreted as meanings and concepts in accordance with the technical spirit of the present invention based on the principle that it can be defined. Therefore, the embodiments described in the present specification and the configuration shown in the drawings are only the most preferred embodiments of the present invention, and do not represent all of the technical ideas of the present invention, and various alternatives may be substituted at the time of the present application. It should be understood that there may be equivalents and variations. In addition, terms such as “first” and “second” are used to describe various components, and are only used to distinguish one component from another component and are not used to limit the components.

Hereinafter, a terminal according to an embodiment of the present invention will be described as a representative example of a mobile communication terminal that can be connected to a communication network to upload or download content based on a cloud computing system, but the terminal is not limited to the mobile communication terminal, and all information communication It can be applied to various terminals such as devices, multimedia terminals, wired terminals, fixed terminals, and IP (Internet Protocol) terminals. In addition, the terminal may be a mobile phone, a portable multimedia player (PMP), a mobile internet device (MID), a smart phone, a desktop, a tablet computer, a notebook, a net book. And a mobile terminal having various mobile communication specifications, such as an information communication device.

Hereinafter, a cloud computing based data management system according to an exemplary embodiment of the present invention will be described. Hereinafter, content sharing may be a concept including content transmission. In addition, data management may be a concept including data transmission.

1 is a block diagram showing the configuration of an advertisement providing system according to an embodiment of the present invention.

Referring to Figure 1, the advertisement providing system according to an embodiment of the present invention is a user terminal 100, advertisement registration device 120, advertising service device 130, advertising database (DB) 150, log collection device 160 and the communication network 110 may be configured. Here, the advertisement service apparatus 130 may be separately configured into an advertisement content server for providing the advertisement content and an advertisement delivery server for providing the advertisement metadata. In the embodiment of the present invention, the advertisement service apparatus 130 will be described to perform both the operation of the advertisement content server and the advertisement transmission server. In addition, in the embodiment of the present invention, the advertisement DB 150 is set separately, but may be configured to be included in the advertisement service device 130.

First, the user device 100 refers to a terminal capable of transmitting and receiving various data via the communication network 110 in accordance with a user's key operation, tablet PC (Tablet PC), laptop (Laptop), personal computer (PC: It may be one of a personal computer, a smart phone, a personal digital assistant (PDA), a smart TV, and a mobile communication terminal.

In addition, the user device 100 is a terminal that performs voice or data communication using the communication network 110, and stores a browser, a program, and a protocol for communicating with the advertisement service device 130 via the communication network 110. Means a terminal having a memory, a microprocessor for operating and controlling various programs. In other words, the user device 100 is capable of server-client communication with the advertisement service device 130 and includes a communication computing device such as a notebook computer, a mobile communication terminal, and a PDA. On the other hand, the user device 100 is preferably manufactured in the form having a touch screen, but is not necessarily limited thereto.

In particular, the user device 100 according to an embodiment of the present invention executes one or more various application programs in response to a user's request, and is a device available to a user that can output various advertisement data through an application program being executed. it means.

Here, the one or more various application programs are programs that can be driven in the user device 100, and may be various types of applications such as game-related applications, multimedia playback applications, and schedule management applications. In particular, in an embodiment of the present invention, the social network service program should be downloaded and installed in advance as an application program and stored in the storage unit 240.

Such an application may be downloaded from a specific service device (not shown) and installed on the user device 100. Even if the user device 100 does not have the application installed, the application may be executed in a cloud service manner. have.

When the application program is executed, the user device 100 generates advertisement request information and transmits the advertisement request information to the advertisement service device 130. In this case, the generated advertisement request information may include at least one of user device information, application program information, and user information.

Subsequently, when the corresponding advertisement data is received from the advertisement service apparatus 130, the advertisement data is inserted into the user interface of the application program and output. This allows the user to check various advertising data while the application is running.

In addition, the user device 100 according to an embodiment of the present invention preferably includes a software development kit (SDK) provided from the advertisement service device 130 on the user device 100 in advance. This SDK allows you to embed web ads in mobile ads.

In particular, the user device 100 according to the present invention requests an advertisement to the advertisement service device 130 when an advertisement output is required when the social network service (SNS) application is executed. Subsequently, when the advertisement content is received from the advertisement service device 130, when the user is logged in according to whether or not the SNS is logged in, the advertisement content display screen is provided by receiving a friend list that has been clicked on the likelihood button for the advertisement received through the log collecting device 160. To display. In addition, the likelihood button for notifying the user's likeness with respect to the corresponding advertisement content is displayed on the advertisement content display screen together. Further, if the SNS is not logged in, the learn button for inducing a click and a phrase for inducing a click are displayed in the advertisement content display screen, and the log collecting device 160 includes exposure log information including affinity button click information. To send).

Specific internal configuration and operation of the user device 100 will be described in detail with reference to FIG. 2.

When the advertisement is registered according to the advertisement registration request from the advertisers, the advertisement registration device 120 uploads the advertisement content to the advertisement service device 130 and registers the advertisement meta and the material metadata in the advertisement database 150. In this case, the metadata includes at least one of an image and a social network (SNS) post ID.

The advertisement service device 130 is an advertisement platform and provides advertisement data according to an advertisement request from the user device 100. In particular, when an advertisement request is received from the user device 100, the advertisement service device 130 according to the present invention transmits the advertisement metadata to be executed at the corresponding time to the user device 100 to the user device 100. Send advertising content if necessary. In particular, the advertisement service apparatus 130 according to the present invention stores advertisement contents uploaded from the advertisement registration apparatus 120, reads and stores advertisement metadata to be periodically executed through the advertisement DB 150, and user equipment. Upon receiving the SNS-associated advertisement request from the 100, the advertisement content to be executed at the corresponding time is provided to the user device 100.

As described above, the present invention can maximize the advertising effect for a more reliable advertisement by advertising to other media targeting the advertisement that confirmed the advertising effect through the medium based on the network, and click on "Ok" By advertising them in other media, you can increase your credibility based on your network and insert interesting elements such as "Learn" and "Like" into your mobile ads to increase your advertising effectiveness and induce clicks. In addition, the advertisement effect is increased by transmitting the advertisement having a favorable publicity to other media. Ads that your friends click on can increase the credibility of your ads and drive clickthrough rates on those ads. There is an effect of retargeting to the SNS medium through the click on the advertising content.

Specific internal configuration and operation of the advertisement service device 130 will be described in detail with reference to FIG. 3.

The log collecting device 160 is a device belonging to a social network service (SNS) platform and manages an exposure log of advertisement exposure. That is, the user device 100 stores the friend information of the acquaintances on the social network service for the advertisement, and if the friend device requests the friend information of the acquaintance with respect to the specific advertisement from the user device 100, the user device 100 displays the friend list in which the user has clicked the affinity button on the advertisement. To provide. In addition, when the log collecting device 160 receives the exposure log for the exposed advertisement from the user device 100, the log collecting device 160 transmits the log to the advertisement registration device 120 and stores the exposure log in the exposure log DB.

The user device 100, the advertisement service device 130, the advertisement DB 150, and the log collecting device 160 are interworked through the communication network 110, and the communication network 110 is an internet network, an intranet network, or a mobile device. It refers to a network that can transmit and receive data using Internet protocols using various wired and wireless communication technologies such as communication networks and satellite communication networks. Such a communication network 110 is a closed network such as a local area network (LAN), a wide area network (WAN), an open network such as the Internet, as well as a code division multiple access (CDMA) and a wideband code division (WCDMA). It is a concept that collectively refers to networks such as Multiple Access (GSM), Global System for Mobile Communications (GSM), Long Term Evolution (LTE), and Evolved Packet Core (EPC), as well as next-generation networks and computing networks to be implemented.

2 is a block diagram showing an Internet advertising service system according to an embodiment of the present invention.

2, the Internet advertising service system according to an embodiment of the present invention is the Internet advertising service device 210, the terminal device 220, SNS platform server 230, open market platform server 240 and network ( 250).

The Internet advertisement service device 210 collects social networking information of a user who will watch an advertisement from the SNS platform server 230, collects shopping information of users included in the social networking information from the open market platform server 240, and the shopping. Generate advertisements for products based on the information.

In this case, the Internet advertisement service apparatus 210 may extract a user in which shopping information for the advertisement target product exists among users included in the network information, and generate an advertisement based on the extracted user.

At this time, the advertisement for the product may include any one or more of the extracted user list and shopping information.

In this case, the Internet advertisement service device 210 may store an identifier of a product sold in the open market platform, and extract a user having the shopping information based on the identifier.

At this time, the advertisement for the product may be a personalized advertisement for the product determined based on the information of the user who will watch the advertisement.

The terminal device 220 receives an advertisement generated by the internet advertisement service device 210 and displays the advertisement to the user.

At this time, the terminal device 220 may be a mobile communication terminal that can be connected to the network 250 to upload or download data, the terminal device 220 is not limited to the mobile communication terminal, all information communication devices, multimedia It can be applied to various terminals such as a terminal, a wired terminal, a fixed terminal, and an Internet Protocol (IP) terminal. In addition, the terminal device 120 may be a mobile phone, a portable multimedia player (PMP), a mobile internet device (MID), a smart phone, a desktop, a tablet computer, a notebook, a netbook. It can be advantageously used when a mobile terminal having various mobile communication specifications such as a net book, a personal digital assistant (PDA), a smart TV, and an information communication device.

The terminal device 220 may include a display unit, and the display unit displays information about a series of operation states and operation results generated while the function of the terminal device 220 is performed. In addition, the display unit may display a menu of the terminal device 220 and user data input by the user. The display unit may include a liquid crystal display (LCD), an ultra-thin liquid crystal display (TFT-LCD), a thin film transistor (LED), a light emitting diode (LED), an organic light emitting diode (OLED, Organic LED), Active organic light emitting diodes (AMOLED, Active Matrix OLED), Retina Display (Retina Display), Flexible display (Flexible display) and three-dimensional (three-dimensional) display and the like can be configured. In this case, when the display unit is configured as a touch screen, the display unit may perform some or all of the functions of the input unit. In particular, the display unit according to the present invention receives the Internet advertisement generated by the Internet advertisement service device 210 and displays it on the screen.

The SNS platform server 230 stores social networking information between a plurality of users.

In this case, the SNS platform server 230 may include a storage unit, and the storage unit is a device for storing data, and includes a main storage device and an auxiliary storage device, and is required for a functional operation of the SNS platform server 230. Save the application. Such a storage unit may largely include a program area and a data area. In this case, the storage unit may include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical disks such as compact disk read only memory (CD-ROM), digital video disks (DVD), and flops. Magnetic-optical media, such as a floppy disk, and Read Only Memory (ROM), Random Access Memory (RAM), and Flash Memory.

In this case, the SNS platform may be a social network service such as Facebook, Twitter, and Google Plus, and Instagram and Pinterest. It may be a social network service specialized in a specific field.

In FIG. 2, one SNS platform server 230 is illustrated, but a plurality of SNS platform servers may exist. In addition, there may be a plurality of SNS platform, in which case the Internet advertisement service device 210 may collect the network information from the plurality of SNS platform and use it to generate Internet advertisements.

In this case, the network information may be information of a user who has a relationship in the corresponding SNS platform. At this time, the type of relationship is not limited. In other words, it could be a two-way relationship like a friend on Facebook, or a one-way relationship like a follower on Twitter.

The open market platform server 240 stores the shopping information of the user.

In this case, the open market platform server 240 may include a storage unit, and the storage unit is a device for storing data, and includes a main memory device and an auxiliary memory device, and functions of the open market platform server 240. Save the application you need. Such a storage unit may largely include a program area and a data area. In this case, the storage unit may include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical disks such as compact disk read only memory (CD-ROM), digital video disks (DVD), and flops. Magnetic-optical media, such as a floppy disk, and Read Only Memory (ROM), Random Access Memory (RAM), and Flash Memory.

In this case, the open market platform may be advantageously used when the online shopping mall where the seller and the buyer can freely buy and sell the product, but may also be applied to the general online shopping mall where the seller is limited to the operator of the shopping mall.

In FIG. 2, one open market platform server 240 is illustrated, but a plurality of open market platform servers may exist. In addition, a plurality of open market platforms may exist, and in this case, the Internet advertisement service device 210 may collect shopping information from a plurality of open market platforms and use the same to generate internet advertisements.

In this case, the member information of the open market platform may include member information of the SNS platform. Accordingly, the internet advertisement service device 210 may match the members of the open market platform with the members of the SNS platform to collect shopping information of users included in the network information.

In this case, the shopping information may include any one or more of information of purchasing a product, information of a product in a shopping cart, and information of a product in a wish list.

In this case, the shopping information may include only information of purchasing a product within a predetermined period, information of a product in a shopping cart, and information of a product in a wish list.

The network 250 provides a passage for transferring data between the Internet advertisement service device 210, the terminal device 220, the SNS platform server 230, and the open market platform server 240, and is a network that is used in the past. The concept encompasses both future and future networks. For example, the network 250 is a wired / wireless local area network for providing communication of various information devices in a limited area, a mobile communication network for providing communication with each other, and a mobile device and the outside of the mobile device, and communication between earth stations and earth stations using satellites. It may be made of a satellite communication network or a wired or wireless communication network providing a combination of two or more. Meanwhile, the transmission standard of the network 250 is not limited to the existing transmission method standard, and may include all transmission method standards to be developed in the future. In addition, in FIG. 2, the network used between the Internet advertisement service device 210 and the terminal device 220 is used between the Internet advertisement service device 210 and the SNS platform server 230 or the open market platform server 240. It may be different from the network or may be the same. In addition, in FIG. 2, the network used between the Internet advertisement service device 210 and the SNS platform server 230 may be different from the network used between the Internet advertisement service device 210 and the open market platform server 240. May be the same.

3 is a block diagram illustrating an example of the user device illustrated in FIG. 1.

Referring to FIG. 3, the user device 110 illustrated in FIG. 1 may include a control unit 300, a communication unit 310, an input unit 320, an output unit 330, and a storage unit 340. .

The control unit 300 according to an embodiment of the present invention performs overall control of the user device 100, and in particular, the operation control according to the execution of the social network service application and the advertisement log of the advertisement reception, display, and exposure log for the exposed advertisement. The operation for providing the device 130 may be controlled. To this end, the controller 300 includes an SNS API 301 and an advertisement control module 302.

The SNS API 301 according to the embodiment of the present invention controls the operation according to the execution of the social network service application. The SNS API 301 transmits and receives data including an authentication with an SNS API server (not shown in the drawing of the present invention).

The advertisement control module 302 has the authority to access the corresponding advertisement content when calling the SNS API 301, and when the advertisement data is needed on the social network service application, the advertisement control module 302 uses the advertisement service device. The advertisement request is received from the 130 and the advertisement content is displayed on the screen. The advertisement control module 302 may be implemented by a JavaScript SDK.

That is, the received advertisement content may be displayed on a web page displayed on the screen according to the execution of a social network service, and the web page includes a JavaScript SDK to call a function. The advertisement content may be displayed on the screen.

In addition, the ID of the advertisement posted on the social network service must be included when the corresponding advertisement content is produced, so that access to the corresponding advertisement content is made when the social network service API is called from the JavaScript SDK. . Such advertising content can be produced in html5.

The advertisement control module 302 requests an advertisement to the advertisement service device 130 according to a request of a social network service application, and when advertisement data is received from the advertisement service device 130, the advertisement control module 302 receives the received advertisement data from the social network service. The process of inserting and outputting the application can be controlled. The advertisement control module 302 transmits the click information to the advertisement service device 130 through the communication unit 310 when there is an input for viewing an advertisement, such as a click on the corresponding advertisement, from the user. To control. In particular, the advertisement content received from the advertisement service apparatus 130 according to the present invention is displayed differently depending on whether the social network service application is logged in or not.

First, when the social network service application is not logged in, a button 610 for inducing a click and a phrase 620 for inducing a click are displayed as shown in FIG. If the user clicks the "Learn" button, the user can go to the social network application login page, and when the user logs in from the corresponding area, a screen as shown in FIG. 6B will be displayed.

Next, when the social network service application login, as shown in (b) of FIG. 6, the friend who displayed a crush on the likelihood button 630 and the corresponding advertisement, such as a "like" button for displaying a crush on the corresponding advertisement List 640 is displayed.

In addition, when an area other than the areas 620 and 640 displaying the buttons 610 and 630 and the phrase or friend list on the advertisement content displayed by the user is clicked, landing is performed on the advertisement page of the SNS. By doing so, it is possible to bring about a retargeting effect of the advertisement.

The communicator 310 may communicate with the advertisement service device 130 through the communication network 110 to transmit and receive messages for providing an advertisement.

The communication unit 310 may transmit and receive data through various communication methods as well as wired and wireless methods. In addition, the communication unit 310 may transmit and receive data using one or more communication methods, and for this purpose, the communication unit 310 may include a plurality of communication modules which transmit and receive data according to different communication methods. In particular, the communication unit 310 according to an embodiment of the present invention transmits the advertisement request information to the advertisement service apparatus 130 and serves to receive advertisement data from the advertisement service apparatus 130. In addition, the communication unit 310 according to an embodiment of the present invention may transmit the advertisement click information from the advertisement service device 130 under the control of the controller 300. Here, the advertisement click information refers to areas 620 and 640 in which the learn button 610 is clicked, the crush button 630 is clicked, the buttons 610 and 630 are displayed, and the phrase or friend list is displayed while the advertisement content is displayed on the screen. Refers to the clicked information, such as clicking on an area except for.

The input unit 320 may generate a user input signal corresponding to a user's request or information according to a user's operation, and may be implemented by various input means that are currently commercialized or may be commercialized in the future. For example, a keyboard and a mouse In addition to a general input device such as a joystick, a touch screen, a touch pad, and the like, gesture input means for detecting a user's motion and generating a specific input signal, and voice recognition means for recognizing a user's voice may be included. The input unit 320 may transmit the voice signal input from the user, that is, the sender, to the controller 300.

The output unit 330 is a means for providing a user to recognize the operation result or state of the user device 100, and includes, for example, a display unit for visually outputting through a screen or a speaker for outputting an audible sound. can do.

The storage unit 340 stores information necessary for the operation of the user device 100. In particular, the storage unit 340 of the present invention may store one or more application programs 342, such as a social network service application. In addition, the advertisement data received from the advertisement service device 130 may be stored permanently or temporarily.

 The storage unit 340 may include an optical media such as a magnetic media such as a hard disk, a floppy disk, and a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (DVD). And magneto-optical media such as floppy disks and ROM, random access memory (RAM), and flash memory.

In addition, the storage unit 340 may store the screen image to be output to the display unit, as well as the application program for the function operation according to the embodiments of the present invention. The storage unit 340 may store a key map or a menu map for operating the touch screen when the display unit includes the touch screen. Here, the key map and the menu map may be in various forms. That is, the key map may be a keyboard map, a 3 * 4 key map, a qwerty key map, or the like, or may be a control key map for operation control of an currently activated application program. In addition, the menu map may be a menu map for controlling the currently running application program. Such a memory unit may be used for booting the user device 100 and operating an operating system (OS) for operating the above-described configuration, various user functions, for example, a user function for supporting a call function of the user device 100, and other sound sources. MP3 user function for playing a video, an image output function for playing an image such as a photo, an application program for supporting a video playing function, and the like.

As such, the main configuration and operation method of the user device 100 have been described with reference to FIG. 3. However, not all components illustrated in FIG. 3 are required components, and the user device 100 may be implemented by more components than the illustrated components, and the user device 100 may be implemented by fewer components. ) May be implemented. In addition, the position of the main components of the user device 100 shown through FIG. 3 may of course be changed for convenience or other reasons.

The main configuration and operation method of the user device 100 according to the embodiment of the present invention have been described above. The user device 100 of the present invention may be implemented in various forms. For example, the user device 100 described herein may be a smart phone, a tablet PC, a personal digital assistant (PDA), a mobile internet device (MID), a portable multimedia player (PMP), In addition to a mobile terminal such as an MP3 player, a fixed terminal such as a smart TV or a desktop computer may be used.

The user device 100 of the present invention can not enumerate all the variations of the portable device according to the convergence (convergence) trend of the digital device, but the unit of the same level as the above-mentioned units according to the present invention If the terminal can be used as the user device 100, and transmits and receives information with the advertisement service device 130 through the communication network 110, and outputs the advertisement data provided by the advertisement service device 130, any terminal Also applicable to the user device 100 of the present invention.

4 is a block diagram illustrating an example of an advertisement service device shown in FIG. 1.

Referring to FIG. 4, the advertisement service device 130 illustrated in FIG. 1 may include a service communication unit 410, a service control unit 420, and a service storage unit 430.

First, the service communication unit 410 may transmit and receive various information with the one or more user device 100 and the advertisement registration device 120 through the communication network 110, in particular, the advertisement request from any one user device 100 And transmits advertisement data to the user device 100. In addition, the service communication unit 410 serves to receive the advertisement content requested to upload from the advertisement registration device 120. In addition, the service communication unit 410 according to an embodiment of the present invention may receive the exposure log information on the advertisement from the user device 100.

The service controller 420 is responsible for the overall control of the advertisement service device 130. The service controller 420 stores the advertisement content uploaded from the advertisement registration device 120 in the service storage unit 34, reads the advertisement metadata to be periodically executed through the advertisement DB 150, and stores the advertisement content in the service storage unit ( 430).

The service controller 420 receives an advertisement request from the user device 100 through the service communication unit 410. Here, the advertisement request information may include at least one of user device information, application program information, and user information. In particular, according to an embodiment of the present invention, the service controller 420 determines that the SNS-linked advertisement is requested when the application information of the advertisement request information included in the advertisement request is the SNS application, and the advertisement content to be executed at the corresponding time. Provided to the user device 100 through the communication unit 410.

The service storage unit 430 stores advertisement metadata periodically read from the advertisement DB, and stores advertisement contents uploaded from the advertisement registration device 120. The service storage unit 430 may include all types of storage media such as RAM, ROM, hard disk, flash memory, CD-ROM, DVD, as well as network access storage.

In addition, the service storage unit 430 according to an embodiment of the present invention may be a storage in the advertisement service apparatus 130 or may be located outside the advertisement service apparatus 130 to transmit and receive data with the advertisement service apparatus 130. It may be a storage server.

The advertisement service apparatus 130 as described above has the same configuration as a conventional web server or a network server in hardware. However, software includes program modules implemented through languages such as C, C ++, Java, Visual Basic, Visual C, and the like. The advertisement service device 130 may be implemented in the form of a web server or a network server, which is generally connected to an unspecified number of clients and / or other servers through an open computer network such as the Internet, and may be a client or other web. It refers to a computer system that receives a server's task execution request and derives and provides a work result thereof, and a computer software (web server program) installed therefor. However, in addition to the above-described web server program, it should be understood as a broad concept including a series of application programs (Application Program) operating on a web server and in some cases various databases built therein. The advertisement service device 130 is a web server program that is provided in various ways depending on the operating system, such as DOS (DOS), Windows (Windows), Linux (UNIX), Macintosh (Macintosh) in general server hardware It can be implemented by using, and representative examples may be a website (Website) used in the Windows environment, Internet Information Server (IIS) and CERN, NCSA, APPACH used in the Unix environment. In addition, the advertisement service device 130 may classify the service subscription information, store and manage the service subscription information in a member database, and the database may be implemented inside or outside the advertisement service device 130. In this case, the database implemented in the advertisement service device 130 may be the service storage unit 430. Such a database refers to a general data structure implemented in a storage system (hard disk or memory) of a computer system using a database management program (DBMS), and can freely search (extract) data, delete data, edit data, and add data. It is a data storage type that can be used, such as relational database management systems (RDBMS) such as Oracle, Infomix, Sybase, DB2, Gemston, Orion, Object-oriented database management system (OODBMS) such as O2 and XML Native Database such as Excelon, Tamino, Sekaiju, etc. can be implemented for the purpose of this embodiment. And may have appropriate fields or elements to achieve its function.

In addition, the advertisement service device 130 of the present invention may be implemented as one or more servers operating in a cloud manner. In particular, the information transmitted and received through the system according to the present invention may be provided through a cloud computing function that can be stored permanently in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technologies in digital terminals such as desktops, tablet computers, laptops, netbooks, and smartphones to virtualize information technology (IT) resources such as hardware (servers, storage, networks, etc.) and software. It refers to a technology that provides services on demand (database, security, web server, etc.), services, and data. In the present invention, all information transmitted and received between the user device 100 and the advertisement service device 130 is stored in a cloud computing device on the Internet, and can be transmitted anytime, anywhere.

FIG. 5 is a block diagram illustrating an example of the Internet advertisement service apparatus shown in FIG. 2.

Referring to FIG. 5, the Internet advertisement service device 210 illustrated in FIG. 2 includes a network collector 510, a shopping collector 520, an advertisement generator 530, and a storage 540.

Network collector 510 collects the network information of the user who will watch the advertisement from the SNS platform server.

In this case, the SNS platform may be a social network service such as Facebook, Twitter, and Google Plus, and Instagram and Pinterest. It may be a social network service specialized in a specific field.

At this time, a plurality of SNS platform may exist, in this case, the network collector 510 may collect the network information from the plurality of SNS platform.

In this case, the network information may be information of a user who has a relationship in the corresponding SNS platform. At this time, the type of relationship is not limited. In other words, it could be a two-way relationship like a friend on Facebook, or a one-way relationship like a follower on Twitter.

The shopping collector 520 collects shopping information of users included in the network information from the open market platform server.

In this case, the open market platform may be advantageously used when the online shopping mall where the seller and the buyer can freely buy and sell the product, but may also be applied to the general online shopping mall where the seller is limited to the operator of the shopping mall.

In this case, a plurality of open market platforms may exist, and in this case, the shopping collector 520 may collect shopping information from the plurality of open market platforms.

According to an embodiment, the member information of the open market platform may include member information of the SNS platform. Therefore, the shopping collector 520 may match the members of the open market platform and the members of the SNS platform to collect shopping information of users included in the network information.

According to an embodiment, the shopping information may include any one or more of information of purchasing a product, information of a product in a shopping cart, and information of a product in a wish list.

In this case, when the product is put in a shopping cart or a wish list, it can be collected because it can be interpreted as considering a purchase or a desired purchase.

According to an embodiment, the shopping information may include only information on purchasing a product within a preset period, information on a product in a shopping cart, and information on a wish list of the product.

In other words, it is possible to further enhance the advertisement effect by collecting and providing only the information of the recent purchase of the product, the shopping cart, or the wish list.

For example, it may be collected as shopping information only if the product is purchased within one month, put in a shopping cart, or added to a wish list.

The advertisement generator 530 generates an advertisement for a product based on the shopping information.

According to an embodiment, the advertisement for the product may be a personalized advertisement for the product determined based on information of a user who will watch the advertisement.

In this case, various algorithms that are used in the past may be used to determine a product.

According to an embodiment, the advertisement generating unit 530 may extract a user in which shopping information for the advertisement target product exists among users included in the network information, and generate an advertisement based on the extracted user.

According to an embodiment, the advertisement for the product may include one or more of the extracted user's list and shopping information.

For example, the advertisement may include a list of users who purchased an advertisement target product, added to a shopping cart, or added to a wish list.

At this time, when there are a large number of users, only a part of the user may be displayed, or a user who purchases a product may be preferentially displayed rather than a user added to a shopping cart or a wish list.

The storage unit 540 is a device for storing data. The storage unit 540 includes a main memory device and an auxiliary memory device, and stores an application program required for a functional operation of the Internet advertisement service device. The storage unit 540 may largely include a program area and a data area. In particular, the storage unit 540 according to the present invention stores the identifier of the goods sold on the open market platform.

In this case, the storage unit 540 may be an optical recording medium such as a magnetic media such as a hard disk, a floppy disk, and a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (DVD). Media, magneto-optical media such as floppy disks, and read only memory (ROM), random access memory (RAM), and flash memory. .

According to an embodiment, the advertisement generator 530 may extract a user who has the shopping information based on the identifier.

That is, the internet advertisement service apparatus may search for an identifier on an open market platform of a product determined as an advertisement target product, and extract a user having shopping information corresponding to the inquired identifier.

6A and 6B are diagrams illustrating an advertisement content screen according to an embodiment of the present invention.

Details of FIGS. 6A and 6B will be described later with reference to FIGS. 10A and 10B.

7 is a diagram illustrating an example of an Internet advertisement according to an embodiment of the present invention.

Referring to FIG. 7, an internet advertisement according to an embodiment of the present invention includes an advertisement content 710 and acquaintance shopping information 720.

The advertisement content 710 is the main content of the advertisement, similar to the existing advertisement.

The acquaintance shopping information 720 displays the details of the acquaintances shopping on the advertisement target product by the acquaintances on the SNS of the user viewing the advertisement.

In FIG. 7, the acquaintance shopping information 720 is displayed overlapping with the advertisement content 710, but the acquaintance shopping information 720 and the advertisement content 710 may not overlap each other. Alternatively, acquaintance shopping information 720 may not be displayed, but acquaintance shopping information 720 may be displayed when the mouse is over, that is, when the mouse cursor is positioned on an Internet advertisement.

At this time, the acquaintance shopping information 720 may be displayed with transparency and translucent.

At this time, the acquaintance on the SNS may be information obtained by collecting the network information of the user watching the advertisement from the SNS platform.

In this case, the network information may be information of a user who has a relationship in the corresponding SNS platform. At this time, the type of relationship is not limited. In other words, it could be a two-way relationship like a friend on Facebook, or a one-way relationship like a follower on Twitter.

In this case, the details of shopping the advertisement target product may be information obtained by the Internet advertisement service apparatus collecting shopping information of users included in network information from an open market platform.

According to an embodiment, the shopping information may include any one or more of information of purchasing a product, information of a product in a shopping cart, and information of a product in a wish list.

In this case, when the product is put in a shopping cart or a wish list, it can be collected because it can be interpreted as considering a purchase or a desired purchase.

According to an embodiment, the shopping information may include only information on purchasing a product within a preset period, information on a product in a shopping cart, and information on a wish list of the product.

In other words, it is possible to further enhance the advertisement effect by collecting and providing only the information of the recent purchase of the product, the shopping cart, or the wish list.

For example, it may be collected as shopping information only if the product is purchased within one month, put in a shopping cart, or added to a wish list.

In FIG. 7, the list of users who have shopping information about the advertisement target product is not displayed, but the entire list may be displayed. In this case, when there are many users with shopping information and the list is too long, the shopping information may be scrolled and displayed.

In addition, although only the user who purchased the advertisement target product is shown in FIG. 7, the user who added the advertisement target product to the shopping cart or wish list may also be displayed.

8 is a diagram illustrating an example of shopping information according to an embodiment of the present invention.

Referring to FIG. 8, shopping information according to an embodiment of the present invention may include an SNS platform ID 810, a product ID 820, a wish list added 830, a wish list added date 840, a shopping cart added ( 850, the shopping cart add date 860, whether to purchase 870, and the purchase date 880.

The SNS platform ID 810 is an ID of the user's SNS platform where shopping information about an advertisement target product exists.

At this time, when collecting the network information from the plurality of SNS platform, it may further include information corresponding to the SNS platform.

The product ID 820 is an ID on the open market platform of the product to be advertised.

In this case, when shopping information is collected from a plurality of open market platforms, information corresponding to the open market platform may be further included.

Whether to add a wish list 830 is information indicating whether a user corresponding to the SNS platform ID 810 has added a product corresponding to the product ID 820 to the wish list.

In this case, the wish list may be a list that is not immediately purchased on the open market platform, but may be added at a time to consider future purchases and collected at a time.

The wish list adding date 840 is information indicating a date added when a user corresponding to the SNS platform ID 810 adds a product corresponding to the product ID 820 to the wish list.

In this case, when not added to the wish list, although the wish list addition date 840 is shown as a blank in FIG. 4, it may be input as null or a default value.

Whether to add the shopping cart 850 is information indicating whether a user corresponding to the SNS platform ID 810 has added a product corresponding to the product ID 820 to the shopping cart.

The shopping cart addition date 860 is information indicating a date added when a user corresponding to the SNS platform ID 810 adds a product corresponding to the product ID 820 to the shopping cart.

In this case, when the shopping cart addition date 860 is shown as a blank in FIG. 8, if it is not added to the shopping cart, it may be input as a null or a default value.

The purchase 870 is information indicating whether a user corresponding to the SNS platform ID 810 has purchased a product corresponding to the product ID 820.

The purchase date 880 is information indicating a purchase date when a user corresponding to the SNS platform ID 810 purchases a product corresponding to the product ID 820.

In this case, when the purchase is not made, although the purchase date 880 is shown as a blank in FIG. 8, it may be input as null or a default value.

9 is a diagram illustrating a signal flow between components in an advertisement providing system according to an embodiment of the present invention.

Referring to FIG. 9, a signal flow between components in an advertisement providing system according to an embodiment of the present invention may be described in detail. First, when an advertisement is registered from advertisers, the advertisement registration device 120 may advertise the advertisement content, that is, the advertisement data. Upload to the service device 130, and register the advertising meta and creative metadata with the advertising DB (150) (S900 to S904). In this case, the advertisement meta and creative metadata may include at least one of an image and a post ID.

The advertisement service device 130 reads advertisement metadata to be periodically executed from the advertisement DB 150 (S906).

Thereafter, if the advertisement service device 130 receives an advertisement request from the user device 100, the advertisement service device 130 transmits an advertisement to be executed at a corresponding time point, and the user device 100 receiving the advertisement device exposes the received advertisement content (S906 ˜ S912). ).

Thereafter, the user device 100 transmits the user's crush button click information on the advertisement as the exposure log to the log collecting device 160, and the log collecting device 160 receiving the received log is sent to the advertisement registration device 120. Pass it to be stored in the DB (S914 ~ S916).

10A and 10B are flowcharts illustrating an advertisement providing process associated with a social network service in a user device according to an embodiment of the present invention.

Next, a process for providing an advertisement in association with a social network service application in the user device 100 will now be described with reference to FIGS. 10A, 10B, 6A, and 6B.

First, referring to FIG. 10A, the user device 100 checks whether a user logs in after executing a social network service application (S1000).

If the user is not logged in, the user device 100 displays the advertisement content on the screen in the first manner (S1002). In this case, the first method is a method of displaying a button 610 for inducing a click and a phrase 620 for inducing a click, such as a "learn" button, as shown in FIG.

Subsequently, if the user device 100 has a "click" button input from the user, the user device 100 moves to the social network application login page so that the user can perform a login operation (S1004 to S1008).

A description with reference to FIG. 10 (b) is as follows.

On the other hand, if the user is logged in after executing the social network service application in step (S1000) or the user login operation is completed after the step (S1008) proceeds to the user device 100 previously "like" button, that is, Check whether the user has clicked the favorability button (S1010).

If the user has previously clicked the affinity button, the advertisement service device 130 may be notified of the advertisement content and may receive another advertisement (S1020).

However, if the user has not clicked the crush button before, the log collecting device 160 requests a friend list that has clicked the crush button for the corresponding advertisement, and displays the corresponding advertisement content on the screen in a second manner. In this case, as shown in FIG. 6 (b), the second method displays a crush button 630 and a friend list 640 displaying a crush on the advertisement, such as a "like" button for displaying a crush on the corresponding advertisement. (S1014).

Thereafter, the user device 100 checks whether a like button is clicked from the user (S1016).

If the user clicks the "Like" button, the log collecting device 160 notifies that the likelihood button for the corresponding advertisement is clicked. That is, the user device 100 transmits the advertisement exposure log to the log collection device 160 (S1018).

Also, although not shown in the drawing, when the user clicks an area except the buttons 610 and 630 and the areas 620 and 640 displaying the phrase or friend list on the advertisement content displayed by the user, the landing is performed on the advertisement page of the SNS. Will be.

As described above, the present invention allows advertisements promoting a favorable advertisement or a product on a social network service to be advertised in another medium so as to provide more efficient advertisement for a more reliable advertisement and feedback on interactive advertisement on a social network service. Improve your credibility by inserting nearby contacts who click on “Feedback” when advertising on other media, and inserting interesting click elements such as “likes” into your mobile ads to increase your effectiveness and Can be induced.

In addition, an ad recipient who has clicked "Like" once will receive less effect the next time the ad is shown. Therefore, for more effective advertising effectiveness and inventory management of the ad platform, ads will be shown to those who click "Like". You can prevent strange transmissions.

11 is a flowchart illustrating an Internet advertisement service method according to an embodiment of the present invention.

Referring to FIG. 11, the Internet advertisement service method according to an embodiment of the present invention collects social networking information of a user who will watch an advertisement from an SNS platform server (S1110).

In this case, the SNS platform may be a social network service such as Facebook, Twitter, and Google Plus, and Instagram and Pinterest. It may be a social network service specialized in a specific field.

At this time, there may be a plurality of SNS platform, in this case, collecting the network information may collect the network information from the plurality of SNS platform.

In this case, the network information may be information of a user who has a relationship in the corresponding SNS platform. At this time, the type of relationship is not limited. In other words, it could be a two-way relationship like a friend on Facebook, or a one-way relationship like a follower on Twitter.

In addition, the Internet advertising service method according to an embodiment of the present invention collects the shopping information of the user included in the network information from the open market platform server (S1120).

In this case, the open market platform may be advantageously used when the online shopping mall where the seller and the buyer can freely buy and sell the product, but may also be applied to the general online shopping mall where the seller is limited to the operator of the shopping mall.

In this case, a plurality of open market platforms may exist, and in this case, collecting shopping information may collect shopping information from the plurality of open market platforms.

According to an embodiment, the member information of the open market platform may include member information of the SNS platform. Therefore, the collecting of the shopping information may match the members of the open market platform and the members of the SNS platform to collect shopping information of users included in the network information.

According to an embodiment, the shopping information may include any one or more of information of purchasing a product, information of a product in a shopping cart, and information of a product in a wish list.

In this case, when the product is put in a shopping cart or a wish list, it can be collected because it can be interpreted as considering a purchase or a desired purchase.

According to an embodiment, the shopping information may include only information on purchasing a product within a preset period, information on a product in a shopping cart, and information on a wish list of the product.

In other words, it is possible to further enhance the advertisement effect by collecting and providing only the information of the recent purchase of the product, the shopping cart, or the wish list.

For example, it may be collected as shopping information only if the product is purchased within one month, put in a shopping cart, or added to a wish list.

In addition, the Internet advertising service method according to an embodiment of the present invention generates an advertisement for a product based on the shopping information (S1130).

According to an embodiment, the advertisement for the product may be a personalized advertisement for the product determined based on information of a user who will watch the advertisement.

In this case, various algorithms that are used in the past may be used to determine a product.

According to an embodiment of the present disclosure, the generating of the advertisement may extract a user including shopping information about the advertisement target product among the users included in the network information, and generate an advertisement based on the extracted user.

According to an embodiment, the advertisement for the product may include one or more of the extracted user's list and shopping information.

For example, the advertisement may include a list of users who purchased an advertisement target product, added to a shopping cart, or added to a wish list.

At this time, when there are a large number of users, only a part of the user may be displayed, or a user who purchases a product may be preferentially displayed rather than a user added to a shopping cart or a wish list.

Although not shown in FIG. 11, the internet advertisement service method may further include storing an identifier of a product sold on the open market platform.

According to an embodiment, the generating of the advertisement may extract a user who has the shopping information based on the identifier.

That is, the internet advertisement service apparatus may search for an identifier on an open market platform of a product determined as an advertisement target product, and extract a user having shopping information corresponding to the inquired identifier.

Each step shown in FIG. 11 may be performed in the order shown in FIG. 11, in the reverse order, or simultaneously.

Computer-readable media suitable for storing computer program instructions and data include, for example, magnetic media such as hard disks, floppy disks, and magnetic tape, such as magnetic disks, compact disk read only memory (CD-ROM), and DVDs. Optical Media such as Digital Video Disk, Magnetic-Optical Media such as Floppy Disk, and Read Only Memory, RAM, Random Semiconductor memories such as access memory (EPM), flash memory, erasable programmable ROM (EPROM), and electrically erasable programmable ROM (EEPROM). The processor and memory can be supplemented by or integrated with special purpose logic circuitry. Examples of program instructions may include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler. Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Although the specification includes numerous specific implementation details, these should not be construed as limiting to any invention or the scope of the claims, but rather as a description of features that may be specific to a particular embodiment of a particular invention. It must be understood. Certain features that are described in this specification in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable subcombination. Furthermore, while the features may operate in a particular combination and may be initially depicted as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, the claimed combination being a subcombination Or a combination of subcombinations.

Likewise, although the operations are depicted in the drawings in a specific order, it should not be understood that such operations must be performed in the specific order or sequential order shown in order to obtain desirable results or that all illustrated operations must be performed. In certain cases, multitasking and parallel processing may be advantageous. Moreover, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products. It should be understood that it can.

On the other hand, the embodiments of the present invention disclosed in the specification and drawings are merely presented specific examples for clarity and are not intended to limit the scope of the present invention. It is apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

The present invention performs communication with a user device and an advertisement registration device, stores advertisement content uploaded from the advertisement registration device, reads and stores advertisement metadata to be periodically executed through the advertisement database, and stores the service communication unit from the user device. When the SNS-related advertisement request is received through the SNS, the advertisement content to be executed at the corresponding time can be provided to the user device through the service communication unit, the metadata includes the SNS post ID, and the advertisement content provided to the user device is the SNS post ID. It may include. Furthermore, it may be helpful to increase the purchase rate for the advertisement product by increasing the reliability of the advertisement provided and increasing the click rate.

Claims (20)

1. A communication unit for communicating with an advertisement service device and a log collecting device;

   An output unit for outputting advertisement content;

   An input unit for generating an input signal according to a user operation; And

   When an advertisement output is required when an SNS application is executed, an advertisement is requested to the advertisement service device through the communication unit, and when the advertisement content is received from the advertisement service device, the log is displayed according to whether the SNS is logged in. Receiving a friend list that has clicked the likelihood button for the advertisement received through the collection device is displayed on the advertisement content display screen through the output unit, and the user preference button for informing the user's likeness to the corresponding advertisement content in the advertisement content display screen Control to control the display together

   A user device comprising a.
2. The method according to claim 1,

   The control unit

   If the user is logged in according to whether or not the SNS is logged in, using the SNS post ID information included in the advertisement content, the user confirms whether the user has previously clicked on the likelihood button for the corresponding advertisement through the log collection device, and presses the likelihood button. If clicked, the user device does not display the received advertisement content, and requests another advertisement to the advertisement service apparatus through the communication unit.
3. The method according to claim 1,

   And receiving the learn button for inducing a click and a phrase for inducing a click in the advertisement content display screen when the SNS login is not performed after the advertisement content is received.
4. A service communication unit for communicating with a user device and an advertisement registration device; And

   Stores advertisement content uploaded from the advertisement registration device, reads and stores advertisement metadata to be periodically executed through an advertisement database DB, and receives an SNS-associated advertisement request from the user device through the service communication unit. A service control unit for providing advertisement content to be executed at the time to the user device through the service communication unit

   Including,

   The metadata is

   And an SNS post ID, and the advertisement content provided to the user device includes the SNS post ID.
5. An advertisement registration device that registers meta data including SNS post ID information in an advertisement database when the advertisement is registered, and uploads the advertisement content to the advertisement service device;

   An advertisement database (DB) for storing metadata including SNS post ID information transmitted from the advertisement registration device;

   Stores the advertisement content uploaded from the advertisement registration device, reads and stores advertisement metadata to be periodically executed through the advertisement DB, and receives the SNS-associated advertisement request from the user device, and the advertisement content to be executed at that time. Advertisement service device provided to the device;

   When an advertisement output is required when the social network service (SNS) application is executed, an advertisement is requested to the advertisement service device. When advertisement content is received from the advertisement service device, the user is logged in according to whether or not to log in to the SNS. Receives a list of friends who have clicked the likelihood button for the received advertisement displayed on the advertising content display screen, and displays a good feeling button for informing the user's likeness to the corresponding advertising content on the advertising content display screen, the SNS login A user device for displaying a learn button for inducing a click and a phrase for inducing a click in the advertisement content display screen, and transmitting exposure log information including a likability button click information to a log collection device in a non-state state; And

   A log collecting device which transmits the impression log information to the advertisement registration device when the impression log information transmitted from the user device is received;

   Advertisement providing system comprising a.
6. Network collecting unit for collecting the network information of the user to view the advertisement from the SNS platform server;

   A shopping collector configured to collect shopping information of users included in the network information from an open market platform server; And

   Ad generating unit for generating an advertisement for a product based on the shopping information

   Internet advertising service device comprising a.
7. The method according to claim 6,

   The Internet advertising service device

   A storage unit for storing an identifier of a product sold in the open market platform

   More,

   The advertisement generating unit

   And extracting the user in which the shopping information exists based on the identifier.
8. The method according to claim 6,

   Membership information of the open market platform

   Internet advertising service device comprising the member information of the SNS platform.
9. The method according to claim 6,

   The shopping information

   Internet advertisement service device comprising any one or more of information on the purchase of the product, information containing the product in the shopping cart and information in the wish list.
10. The method according to claim 9,

    The shopping information

    Internet advertising service device comprising only information on the purchase of goods within a predetermined period, the information contained in the shopping cart and the information contained in the wish list.
11. Checking, by the user device, an SNS login state when an advertisement content is received after requesting an advertisement from an advertisement service device according to a social network service (SNS) application execution;

    If the user is logged in as a result of the test, checking whether the user has previously clicked on the likelihood button in the screen displaying the received advertisement content; And

    As a result of the inspection, if the user has not clicked the crush button before, requesting a friend list that has clicked the crush button on the advertisement from the log collecting device, and receiving and displaying the likelihood of the advertisement in the corresponding advertisement content display screen. The process of displaying a Favorite button for and a list of friends who have liked your ad.

    Method for providing an advertisement comprising a.
12. The method according to claim 11,

    The method for providing the advertisement

    Checking whether a user likes button is clicked from the user;

    Transmitting an impression log to the log collection device including information indicating that the likelihood button for the corresponding advertisement is clicked by the user when the likelihood button is clicked by the user; And

    When the user clicks on the advertisement content display screen except for the region where the crush button and the friend list are displayed, the landing is performed to the advertisement page of the SNS.

    Method for providing an advertisement further comprises.
13. The method according to claim 11,

    The method for providing the advertisement

    After performing the process of checking whether the user has previously clicked on the likelihood button,

    If the user has previously clicked on the likelihood button, a process of requesting another advertisement from the advertisement service apparatus without displaying the received advertisement content

    Method for providing an advertisement further comprises.
14. The method according to claim 11,

    The method for providing the advertisement

    When the advertisement content is received, after performing the process of checking the SNS login state,

    Displaying a learn button for inducing a click and a phrase for inducing a click in a screen displaying the received advertisement content if the SNS is not logged in;

    When the learn button is clicked by a user, moving to an SNS login page; And

    When a user performs a login operation, a friend list for which a user has clicked a crush button on the corresponding advertisement is requested from the log collecting device, and the likeness button and the corresponding advertisement are displayed to display the crush on the corresponding advertisement in the advertisement content display screen. Process of displaying a list of friends who have a crush on

    Method for providing an advertisement further comprises.
15. Collecting contact information of a user who will watch an advertisement from an SNS platform server;

    Collecting shopping information of a user included in the network information from an open market platform server; And

    Generating an advertisement for a product based on the shopping information;

    Internet advertising service method comprising a.
16. The method according to claim 15,

    The Internet advertising service method

    Storing an identifier of a product sold on the open market platform

    More,

    The generating of the advertisement may include extracting a user having the shopping information based on the identifier.
17. The method according to claim 15,

    Membership information of the open market platform

    Internet advertising service method comprising the member information of the SNS platform.
18. The method according to claim 15,

    The shopping information

    Internet advertisement service method comprising any one or more of information on the purchase of the product, information in the shopping cart containing the product and information in the wish list.
19. The method according to claim 18,

    The shopping information

    Internet advertising service method characterized in that it comprises only information that purchased the product within a predetermined period, the information contained in the shopping cart and the product in the wish list.
20. A computer-readable recording medium having recorded thereon a program for executing the method according to any one of claims 11 to 19.

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