KR101812324B1 - Manufacturer centric selling platform and method thereof - Google Patents

Abstract

According to an embodiment of the present invention, the present invention relates to a method for supporting sales by manufacturer by a sales support server for a manufacturer. The method comprises the steps of: (a) providing a consumer terminal with manufacturer information including at least one piece of information on a product produced by a manufacturer and marketing information; (b) transmitting product purchase processing information to a distribution channel terminal associated with a product purchase request when product purchase request information or payment information for the manufacturer is acquired, and transporting a product, which is requested to be purchased in the distribution channel to a consumer; and (c) providing product sales information corresponding to the product purchase processing information to a terminal of the manufacturer.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a sales-

The present invention relates to a manufacturer-centered sales platform and a method thereof, and more particularly, to a consumer-only application that not only receives marketing information directly from a manufacturer through a manufacturer-specific application, but also allows a manufacturer to directly purchase a product, And a method for designating a distribution channel to be linked to a commodity transaction between consumers so that a designated distribution channel performs only purchase processing, logistics processing, and payment of a commodity, will be.

It is common that manufacturers and products that produce goods in the process of producing and distributing goods are separated from distribution channels through which the products are distributed to consumers. As a result, the manufacturer's merchandise sales channel has to have its own distribution channel or depend on existing distribution channels.

Furthermore, in the case of a manufacturer whose own distribution channel is not provided, there was a difficulty in the sales and marketing progress of the manufacturer itself other than online sales.

Recently, a platform supporting sales through linkage between a manufacturer and a distributor has been used as in Korean Patent Laid-Open No. 2001-0094382 (prior art document 1). However, even in this case, an e-commerce system allows a consumer, a distributor, And financial institutions, so that the process of delivering goods from the manufacturer to the consumer through the distribution company and the process of payment of the commodity price can be linked to one process. It was not possible to implement the platform.

Therefore, in order to collect information for marketing and marketing of the product itself, the sales information of each distribution channel scattered sporadically was collected and the result of the sales history of the manufacturer had to be separately calculated.

In addition, the marketing information or the benefit information of the goods to be directly provided by the manufacturer can be distributed to all the distribution channels, so that the customers can be effectively distributed through the distribution channels.

In order to eliminate constraints on manufacturers' product production, sales, and marketing process that are caused by high reliance on such distribution channels, it is necessary to provide sales channels and marketing support that can be performed by manufacturers.

Prior Art 1: Korean Patent Publication No. 2001-0094382 (November 1, 2001)

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems of the prior art, and it is intended to allow a consumer to purchase a product produced by the manufacturer directly for each manufacturer, thereby securing a product sales channel centered on the manufacturer.

Another object of the present invention is to designate a distribution channel to be linked to a purchase of goods between a manufacturer and a consumer so that only a purchase process, a logistics process and a payment settlement of goods are performed in a designated distribution channel, So that existing distribution channels can be utilized.

Another object of the present invention is to collect and analyze product sales details for each manufacturer and to provide analysis results to each manufacturer so that the convenience of the manufacturer in terms of its own sales management and marketing management can be improved.

Another object of the present invention is to make it possible to use a manufacturer-centered sales platform through a variety of cards regardless of whether a card company is affiliated with each manufacturer or an affiliate shop by utilizing a simple settlement through a virtual account opening and charging system , So that the convenience of the consumer can be improved.

According to an aspect of the present invention, there is provided a method of supporting a manufacturer-centered sales by a manufacturer-centered sales support server, the method comprising: (a) Providing marketing information including at least one of marketing information to a consumer terminal; (b) when the goods purchase request information or the payment information for the manufacturer is obtained, the goods purchase processing information is transmitted to the distribution channel terminal associated with the goods purchase request, thereby transferring the goods requested for purchase from the distribution channel to the consumer ; And (c) providing merchandise sales information corresponding to the merchandise purchase processing information to the terminal of the manufacturer.

And a step of designating a distribution channel to be linked to the product purchase request after obtaining the product purchase request and the payment information in the step (b).

And receiving and storing a list of affiliated merchants affiliated with the manufacturer from the manufacturer terminal prior to the step (a), wherein the distribution channel stores, among the affiliated stores existing in the pre-stored merchant store list, Wherein the merchandise-centered sales is specified based on at least one of information on a distance from each merchant to the merchant's location, inventory information on each merchant's merchandise of the merchandise with the purchase request, A support method is provided.

Wherein the distribution channel is designated according to the distribution channel designation information received from the manufacturer terminal or the consumer terminal.

Receiving, from the distribution channel terminal, distribution information of the goods or distribution processing status information of the goods receipt information of the consumer after the step (c); And requesting the bank server to settle the commodity price for the account of the distribution channel.

Analyzing the sales history of each product produced by the manufacturer or the total sales performance of the manufacturer after the step (c), and transmitting the analysis result to the manufacturer terminal, .

And registering the virtual account opening information of the consumer before the step (a), and after the step (b), managing the virtual account balance of the consumer by reflecting the payment information after the step (b) A manufacturer-centric sales support method is provided.

And reflecting the charging information to the virtual account balance of the consumer when the virtual account charging information is received from the consumer terminal.

According to another embodiment of the present invention, in a manufacturer-centered sales support server for supporting a sales centered on a manufacturer, manufacturer information including one or more pieces of product information or marketing information produced by the manufacturer is classified and stored for each manufacturer A manufacturer information registration unit for providing the manufacturer information to the consumer terminal; A payment history processing unit for specifying a distribution channel to be linked to a purchase request of the goods when the goods purchase request information or payment information for the manufacturer is obtained from the consumer terminal; A product purchase processing unit for transferring product purchase processing information to the terminal of the designated distribution channel; And a marketing support unit for providing product sale information corresponding to the goods purchase processing information to the terminal of the manufacturer.

Wherein the marketing support unit analyzes the sales breakdown by product or the total sales performance of the manufacturer and provides the analysis result to the manufacturer terminal.

And a merchant database for receiving a list of affiliated merchants affiliated with the manufacturer from the manufacturer terminal and storing the list of affiliated merchants affiliated with the manufacturer from the manufacturer's terminal Designating a distribution channel to be linked to the product purchase request on the basis of one or more pieces of information among the information on the distance to each of the merchant shops, the inventory information of each merchant of the merchandise with the purchase request, or the customer evaluation information on each of the merchant shops A manufacturer-centered sales support server is provided.

A distribution processing unit for receiving, from the distribution channel terminal, distribution information of the goods or distribution processing status information of the goods receipt information of the consumer; And a commodity price settlement unit for requesting the bank server to settle the commodity price to the account of the distribution channel.

A consumer information registration unit for registering consumer information including virtual account opening information of the consumer; And a virtual account management unit for managing the virtual account balance of the consumer by reflecting the payment information or the charging information of the virtual account received from the consumer terminal.

Wherein the settlement detail processing unit reflects the benefit information to the payment information when the application purchase request information includes a request for applying the benefit information provided by the manufacturer, and the goods purchase processing unit determines whether the benefit information is applicable To the distribution channel terminal. The manufacturer-centered sales support server is provided with a manufacturer-centered sales support server.

According to another embodiment of the present invention, there is provided a consumer terminal for providing a manufacturer-oriented sales service to a consumer, comprising: a manufacturer information providing unit for providing information on the manufacturer; And a purchase request page or a payment page for the product produced by the manufacturer, and transmits the purchase request information or the payment information of the consumer to the manufacturer-centered sales support server, And a payment information providing unit for providing the distribution channel information associated with the purchase request so that the customer can receive the goods through the designated distribution channel.

Wherein the payment information providing unit provides the delivery information of the goods or the logistics processing status information of the goods receipt information of the consumer.

The manufacturer information provided in the manufacturer information providing unit may include at least one of information on events currently in progress in the manufacturer, benefit information provided by the manufacturer, marketing information, sales performance of the manufacturer, or consumer evaluation information on the manufacturer A consumer terminal is provided.

There is provided a consumer terminal including a member registering unit for providing a page for performing a virtual account opening or a membership registration procedure for the manufacturer of the consumer.

Wherein the payment information providing unit provides at least one of the virtual account charging information, the payment information, or the virtual account balance information of the consumer.

And a merchant information providing unit for providing information on affiliated merchants with the manufacturer, wherein the payment information providing unit provides the merchant information to the merchant, So as to designate a distribution channel.

Wherein the payment information providing unit collects and analyzes purchase history data for the manufacturer of the consumer to provide the customer with a result of the purchase propensity analysis for the manufacturer.

According to another embodiment of the present invention, there is provided a method of providing a manufacturer-oriented sales service to a consumer, the method comprising the steps of: (a) providing information of the manufacturer; (b) providing a purchase request page for a product produced by the manufacturer; (c) providing a payment page for the purchase request of the goods; (d) transmitting purchase request information or payment information obtained from the consumer to a manufacturer-centered sales support server; And (e) providing distribution channel information associated with the product purchase request designated by the manufacturer-centered sales support server so that the consumer can receive the product through the designated distribution channel. A service providing method is provided.

According to an embodiment of the present invention, a consumer can purchase a product manufactured by the manufacturer directly for each manufacturer so that a manufacturer-oriented product sales channel can be secured.

According to an embodiment of the present invention, a distribution channel to be linked to a purchase of goods between a manufacturer and a consumer is specified, and only a purchase process, a logistics process, and a payment settlement of goods are performed in a designated distribution channel. In addition, existing distribution channels can be utilized.

According to the embodiment of the present invention, the sales records of each manufacturer are collected and analyzed, and the analysis result is provided to each manufacturer, thereby improving the convenience of the manufacturer in terms of sales management and marketing management.

In addition, according to an embodiment of the present invention, by using a simple settlement through a virtual account opening and charging method, it is possible to use a manufacturer-centered sales platform through various cards regardless of whether a card company of each manufacturer or an affiliate shop is affiliated Therefore, convenience of the consumer can be improved.

It should be understood that the effects of the present invention are not limited to the above effects and include all effects that can be deduced from the detailed description of the present invention or the configuration of the invention described in the claims.

1 is a schematic block diagram of a manufacturer-oriented sales system according to an embodiment of the present invention.
2 is a configuration diagram of a manufacturer-centered sales support server according to an embodiment of the present invention.
3 is a configuration diagram of a consumer terminal in which a manufacturer-specific application provided by each manufacturer is executed according to an embodiment of the present invention.
FIG. 4 is a flowchart illustrating a manufacturer-oriented sales and marketing method according to an embodiment of the present invention with time.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "indirectly connected" . Also, when an element is referred to as "comprising ", it means that it can include other elements, not excluding other elements unless specifically stated otherwise.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic block diagram of a manufacturer-oriented sales system according to an embodiment of the present invention.

1, a manufacturer-oriented sales system includes one or more manufacturer terminals 100, a manufacturer-centered sales support server 200, a consumer terminal 300, and one or more distribution channel terminals 400 that can communicate with each other through a communication network .

First, the communication network can be configured without regard to its communication mode such as wired and wireless. A local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), and the like. Preferably, the communication network according to one embodiment may be implemented as a WWW (World Wide Web).

The manufacturer terminal 100 not only performs sales history management and marketing of a product manufactured by a manufacturer but also manufactures and distributes a manufacturer-specific application or a web page to collect consumer purchase and payment details on the manufacturer-specific application have.

The manufacturer terminal 100 according to an exemplary embodiment of the present invention includes a manufacturer-centered sales support server 200, a consumer terminal 300 (e.g., a mobile phone, a smart phone, a PDA (Personal Digital Assistant), a PMP And a distribution channel terminal 400. In addition, the portable terminal 400 may include a desktop PC, a tablet PC, a laptop PC, a set-top box, Such as IPTV including IPTV, IPTV, IPTV, IPTV, IPTV, IPTV, and the like, as well as communication devices that can be connected to external servers or external devices such as manufacturer-centric sales support server 200, consumer terminal 300 and distribution channel terminal 400 .

A manufacturer-specific application is a program module that can communicate with an external device, and may be included in the manufacturer terminal 100, the consumer terminal 300, or other devices capable of communicating with the manufacturer terminal 100 in the form of an operating system, an application program module, And can be physically stored on various known storage devices. Such program modules, on the other hand, encompass but are not limited to routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types as described below in accordance with the present invention.

The manufacturer-centered sales support server 200 according to the embodiment of the present invention allows the purchase, distribution and settlement of goods to be performed in the corresponding distribution channel in association with the distribution channel when marketing, Thereby enabling direct marketing and trading between the manufacturer and the consumer.

Hereinafter, in the present specification, the term "merchant" is used to refer to distributors such as large marts and the like that are able to distribute merchandise produced by the manufacturer in the manufacturer. "Card merchant merchant" Means a store or a company that is a member of a credit card company that provides credit card services.

The manufacturer-centered sales support server 200 receives manufacturer information, product information for each manufacturer, marketing information, and merchant store list information from one or more manufacturer terminals 100, stores and databases them for each manufacturer, A distribution channel to perform the logistics processing according to the purchase of the product is designated so that the distribution channel can be linked to the transaction between the manufacturer and the consumer.

At this time, the manufacturer-centered sales support server 200 can designate a distribution channel to be linked to the corresponding merchandise transaction among the merchant stores on the merchant store list collected from each manufacturer.

When the distribution channel is designated, the manufacturer-centered sales support server 200 transmits the purchase information of the consumer for the manufacturer to the designated distribution channel so that the actual purchase processing of the goods is performed in the distribution channel, So that settlement of the actual commodity price is performed for the distribution channel.

In addition, the manufacturer-centered sales support server 200 according to an embodiment of the present invention analyzes the data of the consumer's product purchase history, the total merchandise sales amount, the customer satisfaction, the customer satisfaction by the merchant store, 100), it can support the manufacturer's own product sales and production management and future marketing management.

In summary, the manufacturer-centered sales support server 200 performs product marketing for the consumer, purchase request and settlement of the consumer directly by the manufacturer, and performs processing such as actual product purchase processing, logistics processing such as product delivery or receipt, In order to make settlement only in the distribution channel, the broker intervenes in the direct transaction process between the manufacturer and the consumer so as to mediate the distribution channel connection so that the existing distribution channel can be utilized in the product selling process centered on the manufacturer.

In the manufacturer-centered sales method according to an embodiment of the present invention, a simple payment by charging method through a virtual account can be performed. The manufacturer-centered sales support server 200 can register and manage a virtual account of a consumer.

When the consumer registers the member through a manufacturer-specific application, the manufacturer-centered sales support server 200 requests the customer to open a virtual account with a bank server (not shown) and registers the opened virtual account information.

Accordingly, the consumer can use various types of cards regardless of whether he or she is a member of a card company of each manufacturer or a distribution channel by using the simple payment of the charging method through the registered virtual account.

Specific functions of each component of the manufacturer-centered sales support server 200 will be described in detail with reference to FIG.

The consumer terminal 300 and the distribution channel terminal 400 according to the embodiment of the present invention may be connected to a manufacturer terminal 100 through a network such as a mobile phone, a smart phone, a PDA (personal digital assistant), a portable multimedia player (PMP) And a manufacturer-centric sales assisting server 200, or any other type of handheld-based wireless communication device that can be connected to an external device such as a desktop PC, a tablet PC, a laptop PC And a communication device that can be connected to an external server or an external device such as the manufacturer terminal 100 and the manufacturer-centered sales support server 200 through a network, such as IPTV including a set-top box.

The consumer terminal 300 may be provided with a manufacturer-specific application distributed by each manufacturer. The marketing terminal 300 can receive the marketing information and request the purchase of the product by executing a manufacturer-specific application of the manufacturer that produces the product to be purchased .

In addition, the consumer can register a virtual account through the consumer terminal 300, and can deposit a certain amount of money in the virtual account by the charging method. If the deposit is charged to the virtual account by the customer's prepayment method, the consumer can easily settle the payment by simple authentication procedure such as ID and password input.

If there is insufficient deposit for payment of goods in the product purchase process, the consumer may recharge the virtual account through the consumer terminal 300. [ According to another embodiment, in addition to the simple settlement method using the virtual account settlement method, the commodity price can be paid through various payment methods such as credit card simple settlement, general card settlement, account transfer, and bank transfer.

In addition, the consumer terminal 300 according to an exemplary embodiment of the present invention may be configured such that even after the purchase request for goods is completed, the distribution channel information and the distribution channel information, which are specified until the consumer receives the goods from the distribution channel through communication with the manufacturer- The present status of the logistics processing of the customer, and the like.

The distribution channel terminal 400 is a terminal of a retailer including an on-line store such as a department store, a large mart, a convenience store, and an online store such as a home shopping, an internet shopping mall, and a social commerce.

The distribution channel terminal 400 according to an exemplary embodiment may include an offline distribution channel such as a department store, a large mart, a convenience store, etc., and an online distribution channel such as a home shopping, an Internet shopping mall, and a social commerce, Of-the-art terminals.

According to an exemplary embodiment of the present invention, the distribution channel associated with the manufacturer-oriented sales platform may be one of the merchants of each manufacturer specified from the manufacturer terminal 100. According to another embodiment, it may be a distribution channel registered in the manufacturer-centered sales support server 200 by being subscribed to a manufacturer-oriented sales platform.

The manufacturer-centered sales support server 200 designates a distribution channel to be linked to a transaction between a manufacturer and a consumer among one or more distribution channels included in a manufacturer-oriented sales platform according to an embodiment of the present invention, ), And can perform merchandise settlement.

2 is a configuration diagram of a manufacturer-centered sales support server 200 according to an embodiment of the present invention.

2, the manufacturer-centered sales support server 200 includes a manufacturer management unit 210, a distribution channel management unit 220, a consumer management unit 230, a server control unit 240, and a server communication unit 250, . ≪ / RTI >

According to one embodiment, the manufacturer management unit 210 includes a manufacturer information registration unit 211, a merchant DB 212, a payment history processing unit 213, and a marketing support unit 214.

The manufacturer information registration unit 211 can receive information on manufacturers who want to use a manufacturer-oriented sales platform according to an embodiment of the present invention from each manufacturer terminal 100 and register the information.

Specifically, detailed information on the products being produced, including manufacturer's basic information such as the company name, location, and sales items of each manufacturer, information on events or benefits currently underway in each manufacturer, information on manufacturer-specific applications of each manufacturer, Member information and marketing information registered in the dedicated application can be received and stored.

The merchant DB 212 can receive a list of merchants that are affiliated with each manufacturer and distribute the products produced by the respective manufacturers from the manufacturer terminal 100, and can classify and store the list of merchants according to each manufacturer.

According to one embodiment, the merchant DB 212 may store a merchant store list designated by each manufacturer terminal 100, and according to another embodiment, receive information on all merchant stores affiliated with each maker, It is possible to classify only the franchisees who want to use the manufacturer-oriented sales platform according to the embodiment of the present invention and store them in a list.

In addition, the merchant DB 212 registers basic information of merchant points, i.e., distribution channels existing in the merchant list received from the manufacturer terminal 100, and information of the corresponding channel terminal 400, Can communicate with the distribution channel terminal (400).

The payment history processing unit 213 according to an embodiment of the present invention is a system in which when a product purchase request for each manufacturer is made through a manufacturer exclusive application in the consumer terminal 300, And can receive purchase request information and payment information including information.

The settlement detail processing unit 213 may transmit the purchase request information and the payment information to the manufacturer terminal 100 and may transmit the information on the manufacturer and the affiliated shop list information associated with the manufacturer to the consumer terminal 300. [

After the purchase and settlement of goods between the manufacturer and the consumer is performed according to the embodiment of the present invention, the settlement history processing unit 213 designates a distribution channel to process the product distribution.

The payment history processing unit 213 according to an embodiment can automatically specify a distribution channel to be linked to the merchandise transaction among the merchant stores on the merchant store list of the manufacturer stored in the merchant store DB 212 automatically. May be designated in the order of distance based on the consumer location requesting the purchase of the product, may be designated based on the inventory information of the product requested to purchase, or may be designated based on the consumer evaluation of each of the franchisees.

According to another embodiment, the settlement detail processing unit 213 not only receives the merchant information of the manufacturer specified by the consumer from the consumer terminal 300 and designates the merchant as the distribution channel of the transaction, Quot; can be designated as a distribution channel.

After designating the distribution channel for the merchandise transaction between each consumer and the manufacturer, the payment history processing unit 213 delivers the product purchase request information and the payment information to the designated distribution channel terminal 400 and transmits the product purchase request information and the payment information to the manufacturer terminal 100 and the consumer terminal 300) to the distribution channel.

According to an embodiment of the present invention, the payment history processing unit 213 may receive agreement on the commodity transaction linkage from the distribution channel terminal 400. [

In addition, when the consumer is provided with benefits such as a product discount or an event provided by a manufacturer at the time of purchasing a product in a manufacturer-specific application, the payment history processor 213 reflects whether the benefit is applied or not, You can notify the benefit application information. At this time, according to one embodiment, when there is an affiliate shop to which the benefit of each manufacturer is not applied, the affiliate shop may be excluded from the distribution channel designation list described above.

The marketing support unit 214 according to an embodiment of the present invention can collect and analyze data on product sales details for each manufacturer.

That is, by collecting the sales details of the products made through the manufacturer-specific application of each manufacturer, analyzing the sales quantity, sales amount, and sales revenue by each product, and analyzing the total sales results of each manufacturer, can do.

In addition, the marketing support unit 214 according to an exemplary embodiment may periodically analyze merchandise price, merchandise inventory quantity, customer satisfaction, and the like and provide the information to the manufacturer terminal 100 as information on each merchant's merchant.

By analyzing and providing sales performance of each manufacturer by the marketing support unit 214, each manufacturer can perform sales management of the manufacturer itself without having to collect product sales information from a plurality of distribution channels at all, You can also perform marketing management in the future.

The distribution channel management unit 220 according to an embodiment of the present invention may include a goods purchase processing unit 221, a goods processing unit 222, and a goods payment calculation unit 223.

The goods purchase processing unit 221 can process the purchase of the goods to the distribution channel terminal 400 specified by the payment history processing unit 213. [

In other words, it is instructed to transmit the goods purchase processing information to the designated distribution channel terminal 400 based on the manufacturer information, the product information and the purchase quantity information on which the goods are purchased, to give the goods to the consumer, To change the quantity of goods remaining in the distribution channel terminal (400).

The logistics processing unit 222 according to one embodiment can receive and manage a product provision status for a consumer of a designated distribution channel.

The customer can receive the goods from the distribution channel specified by the manufacturer-centered sales support server 200 or can directly visit the goods to receive the goods. At this time, the logistics processing unit 222 receives the logistics processing method such as delivery or visit, the status of the logistics processing, the completion of the commodity receipt, and the like, and provides it to the relevant manufacturer terminal 100 and the consumer terminal 300.

In addition, the logistics processing unit 222 may receive the change request information of the goods receipt method, that is, the logistics processing method, from the consumer terminal 300, and may transmit the change request information to the distribution channel terminal 400.

The commodity price settlement unit 223 receives the settlement information of the consumer from the settlement history processing unit 213 and settles the commodity price for the designated distribution channel.

The vendor-based sales platform according to an embodiment of the present invention can be realized by a simple settlement through a virtual account opening and charging method of a consumer. When the consumer performs the simple settlement according to the purchase of the product on the exclusive application for the manufacturer, the settlement amount is deducted from the virtual account of the customer opened through the sales platform centered on the manufacturer, The commodity payment is settled from the platform management account of the vendor operating the sales platform to the account of the distribution channel where the actual purchase has been made.

The commodity price settlement unit 223 may request the bank server (not shown) to pay the commodity price to the account of the specified distribution channel in the sales platform management account centered on the manufacturer.

According to one embodiment, when the payment information provided by the manufacturer is included in the payment information of the consumer, the commodity price settlement unit 223 may set the commodity price reflecting the discount according to the benefit to be settled, And may transmit the application information to the distribution channel terminal 400.

The consumer management unit 230 according to an embodiment may include a consumer information registration unit 231 and a virtual account management unit 232.

The consumer information registration unit 231 can register the consumer information including whether or not to join the manufacturer specific application for each manufacturer of the consumer.

The consumer information registration unit 231 can receive the membership of the consumer from the manufacturer terminal 100 and can receive and register the consumer basic information such as address and contact information and the virtual account establishment information from the consumer terminal 300 .

In addition, the consumer information registration unit 231 according to the embodiment may receive and store the card information when the customer registers the card information to be paid when charging the virtual account.

The virtual account manager 232 manages virtual accounts opened for each consumer.

When the consumer fills a certain amount of money in the virtual account, the virtual account charge information is received from the consumer terminal 300, the virtual account balance is changed by reflecting the charged amount, and the consumer purchases the product through the manufacturer- When payment is made, the payment information can be received from the consumer terminal 300, and the payment amount can be subtracted from the virtual account balance.

The virtual account management unit 232 according to one embodiment can transmit the virtual account balance change information to the consumer terminal 300 when there is a change in the virtual account balance.

The server control unit 240 according to an embodiment includes a manufacturer information registration unit 211, a merchant DB 212, a settlement history processing unit 213, a marketing support unit 214, a product purchase processing unit 221, a logistics processing unit 222, A function of controlling the flow of data between the commodity price settlement unit 223, the consumer information registration unit 231, the virtual account management unit 232, and the server communication unit 250 can be performed. That is, the server control unit 240 according to the present invention includes a manufacturer information registration unit 211, a merchant DB 212, a settlement history processing unit 213, a marketing support unit 214, a goods burden processing unit 221, a logistics processing unit 222, The merchandise price settlement unit 223, the consumer information registration unit 231, the virtual account management unit 232, and the server communication unit 250, respectively.

The server communication unit 250 according to one embodiment enables communication between the manufacturer-centered sales support server 200 and an external device. Specifically, the manufacturer-centered sales support server 200 enables communication with the manufacturer terminal 100, the consumer terminal 300, the distribution channel terminal 400, and the bank server (not shown).

3 is a configuration diagram of a consumer terminal 300 in which a manufacturer-specific application provided by each manufacturer is executed according to an embodiment of the present invention.

3, the consumer terminal 300 includes a manufacturer information providing unit 310, a member registering unit 320, an affiliate shop information providing unit 330, a marketing providing unit 340, Lt; RTI ID = 0.0 > 350 < / RTI >

The manufacturer information providing unit 310 according to an embodiment may receive information on a manufacturer who has distributed a manufacturer-specific application being executed and provide the information to a consumer.

The manufacturer information provided to the consumer may include detailed information about the products being produced, including manufacturer's basic information such as company name, location, and sales item of the manufacturer.

The member registration unit 320 according to an exemplary embodiment of the present invention can provide membership information to the manufacturer, and can receive the benefit information provided to the member from the manufacturer and provide the information to the consumer.

In addition, according to an embodiment of the present invention, the member registering unit 320 may provide a virtual account opening page for opening a virtual account of a consumer for use of a sales platform centered on a manufacturer.

The merchant information providing unit 330 can provide merchant information of the affiliated merchant with the manufacturer.

The merchant information providing unit 330 according to an exemplary embodiment may separately classify and provide information on merchants that can be supported by a vendor-oriented sales platform.

The merchant information providing unit 330 can provide specific information on merchants including one or more of the location, size, sales merchandise information, merchandise stock quantity, benefits provided by the merchant, and customer satisfaction with the merchant have.

The marketing provider 340 may provide the current event or benefit information in the manufacturer and may provide the marketing information of the manufacturer received from the manufacturer terminal 100 or the manufacturer-based sales support server 200 to the consumer .

The marketing provider 340 according to one embodiment may provide sales performance statistics or consumer evaluation information of a manufacturer.

The settlement information providing unit 350 can provide a product purchase and settlement page of a consumer and can provide a virtual account charging information, payment information, virtual account balance information, or logistics processing status of a distribution channel have.

According to one embodiment, a consumer may select a distribution channel for performing a distribution process of a purchased product on the basis of merchant information of a manufacturer provided by the merchant information providing unit 330, 350).

In addition, the payment information providing unit 350 collects and analyzes purchase history data for each manufacturer of the respective consumers, provides the customer with the result of the purchase propensity analysis for the manufacturer, It is possible to receive the satisfaction evaluation information.

Hereinafter, referring to FIG. 4, a manufacturer-centered sales and marketing method according to an embodiment of the present invention will be described with the passage of time.

4 is a flowchart of a method of selling and marketing a manufacturer based on an embodiment of the present invention.

First, the manufacturer-centered sales support server 200 can receive the manufacturer information including the product information produced by each manufacturer, the benefit information, and the merchant shop list designated by each manufacturer from each manufacturer terminal 100 (S410).

The manufacturer-centered sales support server 200 stores the received maker information and benefit information (S420). The merchant-centered sales support server 200 classifies and stores the merchant shop list according to each maker, so that it can be linked to a manufacturer- (S430).

When the consumer is registered with each manufacturer through the manufacturer-specific application of the consumer terminal 300, the manufacturer-centered sales support server 200 according to an embodiment receives the consumer information and the virtual account creation information (S440) (S450). The consumer may charge a certain amount of money in the virtual account when creating the virtual account, and then charge the virtual account through a separate process.

The manufacturer-centered sales support server 200 may provide marketing information or benefit information for the manufacturer to the consumer terminal 300 through a manufacturer-centric application (S460). In this case, according to one embodiment, the marketing information and benefit information of the manufacturer provided by the manufacturer-centered sales support server 200 may be information that the manufacturer-centric sales support server 200 receives from the manufacturer terminal 100 have.

When the consumer purchases the product directly from the manufacturer through the manufacturer-specific application of the consumer terminal 300 and performs settlement of the product, the product purchase request information and the payment information are transmitted to the manufacturer-centered sales support server 200 and the manufacturer terminal 100 (S470).

At this time, the consumer can receive benefits such as discounts on products or events provided by the manufacturer through a manufacturer-specific application, and the manufacturer-centered sales support server 200 can reflect the applied benefit information to payment information or the like.

The manufacturer-centered sales support server 200 according to an exemplary embodiment may designate a distribution channel to be linked to a commodity transaction between the consumer and the manufacturer (S480). At this time, the manufacturer-centered sales support server 200 can automatically designate a distribution channel according to a certain criterion. According to another embodiment of the present invention, the manufacturer-centered sales support server 200 may associate the distribution channel designated by the manufacturer or the consumer with the goods transaction by receiving the distribution channel designation information from the manufacturer or the consumer.

The distribution channel may be designated from among a list of merchants of the manufacturer registered in S430.

When the distribution channel to be linked to the commodity transaction between the manufacturer and the consumer is designated, the manufacturer-centered sales support server 200 transmits the manufacturer information, the consumer information, the purchased commodity information, the purchased commodity quantity information, And transmits the goods purchase information including the information (S490).

Thereafter, when the logistics process is performed in the distribution channel, the distribution channel terminal 400 can transmit the goods logistics processing information to the manufacturer-centered sales support server 200 (S500).

According to one embodiment, the consumer terminal 300 may receive the logistics processing information directly from the distribution channel terminal 400, and in accordance with another embodiment, And may receive processing information.

When the merchandise distribution processing is completed, the manufacturer-centered sales support server 200 can request the bank server (not shown) to settle the merchandise price to the account of the designated distribution channel from the sales platform management account centered on the manufacturer, Upon completion, the goods settlement information may be transmitted to the distribution channel terminal 400 (S510).

The manufacturer-centered sales support server 200 according to the embodiment may settle the balance of the virtual account of the consumer by reflecting the payment information for the merchandise transaction of the completed manufacturer and the consumer (S520). According to another embodiment, the virtual account balance settlement may be performed immediately after receipt of the consumer settlement information in S470.

The manufacturer-centered sales support server 200 may transmit the virtual account settlement information to the consumer terminal 300 after the settlement of the virtual account balance.

The manufacturer-centered sales support server 200 collects product sales details for each manufacturer and analyzes the sales information for each manufacturer such as the product sales quantity, the product sales amount, the profit from the product sale, the total sales amount, or the total sales revenue (S530).

In addition, the manufacturer-centered sales support server 200 may also analyze the sales information or the customer evaluation information for each of the vendors and provide the information to the manufacturer terminal 100.

The manufacturer-centered sales support server 200 provides various information for marketing support such as sales information or merchant store management information analyzed for each manufacturer to the manufacturer terminal 100 (S540).

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included within the scope of the present invention.

100: manufacturer terminal
200: manufacturer-oriented sales support server
210:
211: manufacturer information register
212: Merchant DB
213: Payment history processor
214: Marketing support department
220: Distribution channel manager
221: Commodity purchase processing unit
222: Logistics processing section
223: Commodity payment section
230: Consumer Administration
231: Consumer Information Register
232: virtual account management unit
240:
250: server communication section
300: Consumer terminal
310: Manufacturer Information Offering
320: Member Registration
330: Merchant Information Service
340: Marketing Offering
350: Payment information providing service
400: Distribution channel terminal

Claims (22)

A manufacturer-centric sales support server is a method of supporting a sales centered on a manufacturer by intervening in a direct transaction process between a manufacturer and a consumer,
(a) directly providing manufacturer information including at least one of product information or marketing information produced by the manufacturer to a consumer terminal without going through a distribution channel;
(b) If the goods purchase request information or the payment information is obtained through the exclusive application of the manufacturer, the payment amount is subtracted from the virtual account of the consumer based on the obtained payment information, And then transmits the goods purchase processing information to the distribution channel terminal by specifying a distribution channel linked to the product purchase request so that the goods requested for purchase can be delivered to the consumer on the distribution channel, Making sales and settlement through the manufacturer;
(c) providing merchandise sales information corresponding to the merchandise purchase processing information to the terminal of the manufacturer, so that only the purchase, distribution and settlement of goods are performed in the distribution channel; And
(d) analyzing sales history of each product produced by the manufacturer or total sales performance of the manufacturer, and transmitting the analysis result to the manufacturer terminal,
Before the step (a)
Further comprising receiving and storing a list of affiliated merchants affiliated with the manufacturer from the manufacturer terminal,
The distribution channel includes:
Wherein the merchant information is specified based on the customer evaluation information among the merchant points existing in the pre-stored merchant store list,
After the step (c)
Receiving from the distribution channel terminal the delivery information of the goods or the logistics processing status information of the goods receipt information of the consumer; And
Further comprising the step of requesting the bank server to settle the commodity price for the account of the distribution channel.
delete delete The method according to claim 1,
The distribution channel includes:
Based on the distribution channel designation information received from the manufacturer terminal or the consumer terminal.
delete delete The method according to claim 1,
Before the step (a)
And registering the virtual account opening information of the consumer,
After the step (b)
And managing the virtual account balance of the consumer by reflecting the payment information.
8. The method of claim 7,
And reflecting the charging information to the virtual account balance of the consumer when the virtual account charging information is received from the consumer terminal.
A manufacturer-centered sales support server that supports a sales centered on a manufacturer by intervening in a direct transaction process between a manufacturer and a consumer,
A manufacturer information registration unit for classifying and storing manufacturer information including at least one item of product information or marketing information produced by the manufacturer, directly to a consumer terminal without passing through a distribution channel;
When the goods purchase request information or the payment information is acquired from the consumer terminal through the exclusive application of the manufacturer, the payment amount is subtracted from the virtual account of the consumer based on the obtained payment information, A settlement history processing unit for designating a distribution channel to be linked to the purchase request of the goods,
A product purchase processing unit for transferring product purchase processing information to the terminal of the designated distribution channel so that the product requested to be purchased can be delivered to the consumer through the distribution channel so that sales and payment of the product are performed through the manufacturer; And
After providing the product sale information corresponding to the goods purchase processing information to the terminal of the manufacturer, analyzing the sales history of each product produced by the manufacturer or the total sales performance of the manufacturer, and providing the analysis result to the manufacturer terminal And a marketing support unit for performing only purchase, distribution and settlement of goods in the distribution channel,
Wherein the manufacturer information registration unit comprises:
And stores and receives a list of affiliated merchants affiliated with the manufacturer from the manufacturer terminal before classifying and storing the manufacturer information by each manufacturer,
The distribution channel includes:
Wherein the merchant information is specified based on the customer evaluation information among the merchant points existing in the pre-stored merchant store list,
The marketing support unit,
And receives from the distribution channel terminal the distribution information of the goods or the logistics processing status information of the goods receipt information of the customer and requests the bank server to settle the commodity price for the account of the distribution channel, Central sales support server.
delete delete delete 10. The method of claim 9,
A consumer information registration unit for registering consumer information including virtual account opening information of the consumer; And
And a virtual account management unit for managing the virtual account balance of the consumer by reflecting the payment information or the charging information of the virtual account received from the consumer terminal.
10. The method of claim 9,
The payment history processing unit,
When the request for applying the benefit information provided by the manufacturer is included in the goods purchase request information, the benefit information is reflected in the payment information,
The product purchase processing unit,
And notifies the distribution channel terminal whether the benefit information is applicable.
A consumer terminal included in a manufacturer-centered sales service providing system in which a manufacturer-centered sales support server intervenes in a direct transaction process between a manufacturer and a consumer,
A manufacturer information providing unit for providing manufacturer information directly received from a manufacturer-centered sales support server without going through a distribution channel; And
A purchase request page or a payment page for a product produced by the manufacturer is provided through a dedicated application of the manufacturer to the manufacturer-centered sales support server, The payment amount is subtracted from the virtual account of the consumer through the server so that the payment for the commodity is performed so that the purchasing and payment are performed directly by the manufacturer, and among the merchants existing in the list of registered merchants in the manufacturer- Providing the distribution channel information associated with the product purchase request specified on the basis of the evaluation information so that the customer can receive the product through the designated distribution channel so that the sales and payment of the product are performed through the manufacturer The And an information providing unit,
Wherein the manufacturer-centered sales support server comprises:
Receiving from the manufacturer terminal a list of affiliated merchants affiliated with the manufacturer, storing the merchandise distribution information or the logistics processing status information on the merchandise receipt information of the consumer from the distribution channel terminal, The sales of the product by the manufacturer or the total sales performance of the manufacturer is analyzed and the analysis result is transmitted to the manufacturer terminal so that the purchasing, Is performed. ≪ / RTI >
16. The method of claim 15,
The payment information providing unit,
And provides the delivery information of the goods received from the manufacturer-centered sales support server or the logistics processing status information of the goods receipt information of the consumer.
16. The method of claim 15,
The maker information provided in the maker information providing unit may include:
And information on at least one of event information currently in progress at the manufacturer, benefit information provided by the manufacturer, marketing information, sales performance of the manufacturer, or consumer evaluation information about the manufacturer.
16. The method of claim 15,
Providing a page for performing a virtual account opening or a member registration procedure for the manufacturer by the customer,
Gt; a < / RTI > consumer terminal.
16. The method of claim 15,
The payment information providing unit,
The virtual account balance information, the virtual account charge information, the payment information, or the virtual account balance information of the consumer.
16. The method of claim 15,
And an affiliate shop information providing unit for providing information on the affiliated merchant with the manufacturer,
The payment information providing unit,
Wherein the customer is allowed to specify a distribution channel to be associated with the product purchase request among the franchisees provided in the merchant information providing service.
16. The method of claim 15,
The payment information providing unit,
And collecting and analyzing purchase history data for the manufacturer of the consumer to provide a result of the purchase propensity analysis for the manufacturer to the consumer.
A method for a consumer terminal to provide a consumer-centered sales service in which a manufacturer-centered sales support server intervenes in a direct transaction process between a manufacturer and a consumer,
(a) providing information of a manufacturer directly received from a manufacturer-centered sales support server without going through a distribution channel;
(b) providing a purchase request page for a product produced by the manufacturer;
(c) providing a payment page for a purchase request of the product through a dedicated application of the manufacturer;
(d) transferring purchase requisition information or payment information obtained from the consumer to a manufacturer-centered sales support server, and when the payment for the commodity is performed by subtracting the payment amount from the virtual account of the consumer through the manufacturer- Making purchasing and settlement directly performed by a manufacturer; And
(e) providing distribution channel information associated with the product purchase request designated by the manufacturer-centered sales support server, so that the consumer can select the consumer evaluation information from among the affiliated stores existing in the store list previously stored in the manufacturer- And allowing the merchandise to be sold and paid through the manufacturer,
Wherein the manufacturer-centered sales support server comprises:
Receiving from the manufacturer terminal a list of affiliated merchants affiliated with the manufacturer, storing the merchandise distribution information or the logistics processing status information on the merchandise receipt information of the consumer from the distribution channel terminal, The sales of the product by the manufacturer or the total sales performance of the manufacturer is analyzed and the analysis result is transmitted to the manufacturer terminal so that the purchasing, Is performed on the basis of the sales information.

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