KR101745671B1 - Method for generating animated information and displaying animated information in user terminal, application and system for the same - Google Patents

Abstract

The present invention relates to a method, an application, and a system for displaying animation on a user terminal by generating animation information and providing the animated information to a user terminal. More specifically, the present invention relates to an animation advertisement and a guide Applications, and systems that can provide a variety of services. To this end, a method of generating animation information provided to a user terminal includes generating at least one image file in which a plurality of images representing the object are embedded in a single image file to implement an animation for an arbitrary object And generating a markup file including coordinate values of each image and the order in which the plurality of images are exposed in the one picture file.

Description

FIELD OF THE INVENTION [0001] The present invention relates to a method of generating animation information, an animation method, an animation method,

The present invention relates to a method, an application, and a system for displaying animation on a user terminal by generating animation information and providing the animated information to a user terminal. More specifically, the present invention relates to an animation advertisement and a guide Applications, and systems that can provide a variety of services.

Many people are enjoying a variety of mobile services using mobile devices such as smartphones and tablet PCs.

As the size of the mobile service market grows and the competition among the companies becomes more intense, measures are being taken to prevent departure of service users and increase interest and loyalty of services.

In particular, mobile game companies are growing rapidly. In order to increase the interest of game users and increase the sustainability of games, mobile game companies introduce periodical or non-periodic game play secrets to game users, Offering a variety of promotions.

However, since such game related information and promotions are provided to all game users in common, there are many deficiencies in satisfying game users having various tendencies and game patterns.

Conventional game-related information and promotions that are commonly applied to game users have become obsolete due to the fact that many game users are not interested except for some game users, and thus the interest and survival rate of game users are increased. There is a problem that it can not be collected.

Meanwhile, the game-related information or promotion provided to the game user can be exposed in a web-view manner at a specific position on the game screen. The information exposed by the conventional Web-view method hides the game screen, As a result, there is a problem that it interferes with the immersion of the game user in the game and slows down the game entry speed. Specifically, the JPG, MP4 method, or flash method can not perform transparent processing.

In addition, most of the information exposed by the conventional WebView method is composed of a static screen and there is no dynamic interaction with the user, so there is a disadvantage that interest and interest of the game user is inferior to the information exposed.

Korea Patent Publication No. 2012-0091033

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide mobile service related information and promotions that can attract and interest mobile users.

Another object of the present invention is to eliminate the disparity with the mobile service screen and to expose advertisement or promotion information on the mobile service screen without interfering with the user's immersion.

Another object of the present invention is to provide advertisement or promotion information which is dynamic in the mobile service screen and can be interacted with the user.

In order to achieve the above object, there is provided a method of generating animation information for a computer, the method comprising the steps of: And generating a web page creation file including a syntax for sequentially exposing the plurality of images.

A method for displaying an animation in a user terminal according to an exemplary embodiment of the present invention includes displaying at least one image file in which a plurality of images expressing the object are embedded in one image file to implement an animation for an arbitrary object, Storing a web page creation file including a syntax for allowing the plurality of images to be sequentially exposed in a memory of a user terminal; extracting an image from the image file according to the syntax of the web page creation file, On the application screen.

An application stored in a computer-readable recording medium according to an embodiment of the present invention is characterized by executing each step of the above-described animation information display method when executed in a user terminal.

The personalization information providing server according to an embodiment of the present invention includes a real-time event processing unit for receiving game log information from a game application and generating status information of a game user, batch processing the game log information of the game user, And a campaign providing unit for matching real-time customized animation campaign information with respect to the game user and the game user using state information of the game user and a user pattern code, wherein the animation campaign information Includes at least one picture file and a web page creation file generated according to the animation information generation method described above.

A method of providing personalized animation information to a game application by a personalization information providing server differentiated from a game server according to the present invention includes the steps of receiving real time game log information from a game application, Extracting the game log information from the game log information, generating state information of a game user from the game log information, acquiring a natural ID corresponding to the kit value, acquiring a user pattern code corresponding to the natural ID, The method comprising the steps of: inquiring animation campaign information based on the state information and a user pattern code; and displaying, as the animation campaign information, at least one or more picture files and web page creation files generated according to the above- .

A game application stored in a computer-readable recording medium according to an exemplary embodiment of the present invention includes a game module for generating game log information while a game is being played, a server for transmitting game log information of the game module to a personalization information providing server in real time, At least one picture file in which a plurality of images are contained in one file as real-time customized animation campaign information according to a user pattern from an information providing server, and a syntax for causing the plurality of images to be sequentially exposed, And an integrated service module for receiving the integrated service module.

The system for providing personalized animation information to a game user according to an embodiment of the present invention includes a user terminal that accesses a game server and transmits game log information in real time through an integrated service module included in the game application, And a personalization information providing server for receiving the game log information from the integrated service module while the game is progressed, analyzing the user pattern, and providing the customized animation campaign information according to the user pattern in response to the state of the game user , The animation campaign information includes at least one picture file and a web page creation file generated according to the animation information creation method described above.

As described above, in the animation information providing method according to the present invention, not only the picture file itself is exposed using one picture file including a plurality of images, but each picture in the picture file is sequentially exposed, It is possible to provide an animation without screen blur due to the background of the background.

Accordingly, the mobile service user is immersed in the mobile service screen without any sense of disturbance due to the screen clipping, and thus has the effect of confirming the animation advertisement or the promotion information.

According to the present invention, an animation can be called on a desired screen in the middle of a game, and a small data capacity can be realized, unlike the existing web view method, which is available only before a game is entered.

In addition, according to the present invention, advertisement, promotion, and guide information can be displayed by animations rather than a static web view, and interaction with a user can be performed with animation, thereby attracting interest and interest of users. There is an effect that various attempts can be made in the campaign.

According to the present invention, a new animation can be received from the server in real time without program update of the user terminal and displayed on the application, and a plurality of animations can be displayed.

1 is a schematic configuration diagram of a system for providing real-time personalization information to a game user according to the present invention;
FIG. 2 is an internal configuration diagram of a personalization information server according to the present invention; FIG.
3 is a flowchart showing a batch process in the personalization information server according to the present invention;
4 is a flowchart illustrating a natural inference process for identifying an actual game user according to the present invention.
5 is a flowchart illustrating a process of providing real-time personalization information in a personalization information providing server according to the present invention.
6 is an internal configuration diagram of a game application according to the present invention;
FIG. 7 is a diagram illustrating a picture file for providing an animation campaign according to the present invention; FIG.
8 is a diagram illustrating a guide (deep link) type animation campaign according to the present invention.
9 is a diagram illustrating a direct purchase animation campaign according to the present invention.
10 and 11 are diagrams illustrating an animation campaign capable of interacting according to the present invention.
12 is a view comparing the image quality of a PNG 24-bit image and a GIF image according to the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The configuration of the present invention and the operation and effect thereof will be clearly understood through the following detailed description.

Before describing the present invention in detail, the same components are denoted by the same reference symbols as possible even if they are displayed on different drawings. In the case where it is judged that the gist of the present invention may be blurred to a known configuration, do.

The method of generating, providing, and displaying animation information according to the present invention can be applied to various mobile services. In this specification, a game user installs and executes a game application in a user terminal and plays a game, Information about various games, advertisements, promotions, guides, and the like.

FIG. 1 shows a schematic configuration of a system (hereinafter referred to as a personalized information providing system) for providing real time personalization information to a game user according to the present invention.

1, the personalization information providing system according to the present invention includes a user terminal 10, a game server 20, a personalization information providing server 30, and the like.

The user terminal 10 refers to a terminal possessed by a game user. The user terminal 10 installs a game application and accesses the game server 20 to proceed with the game. An integrated service module 12 (see Fig. 2) is incorporated in the game application installed in the user terminal 10. [ The integrated service module 12 integrally performs functions such as campaign, authentication and settlement.

The user terminal 10 accesses the game server 20 and transmits game log information (game play information) to the personalization information providing server 30 in real time through the integrated service module 12 during the game progress.

The user terminal 10 can be any type of device as long as it is a device capable of installing and executing a mobile device or a game application such as a smart phone or a tablet PC.

The game server 20 connects with the user terminal 10 and provides the user terminal 10 with graphics or data necessary for game play. If the game application of the user terminal 10 directly processes graphics or data or there is a large amount of data to be processed, the game server 20 can receive data from the game application and return the processed data.

The game server 20 can be constructed and operated by a game developer, or a company or a publishing company that provides a plurality of games can be directly operated and managed by the game developer.

The personalization information providing server 30 receives the game log information from the game application while the game is proceeding in the user terminal 10, analyzes the game behavior pattern (i.e., the user pattern) of the game user, And provides real-time customized animation campaign information according to the state of the game user and the user pattern.

The campaign refers to a behavior in which the personal information providing server 30 intervenes in the game of the game user according to a scenario in which a game user defines how to make a suggestion in a certain situation. And an animation campaign is an animation, that is, a dynamic image. Hereinafter, the term " campaign " means a campaign implemented by animation.

Customized campaign information includes promotional or marketing information such as guide information, personalized shops, and item purchase invitations that can help game play as game-related personalized game information to game users.

The personalization information providing server 30 is distinguished from the game server 20 and functions to process and return data so that the game server 20 can play the game while the game progresses, 30 collects and processes game log information representing the game play status from the game application in real time.

The personalization information providing server 30 is operated by a publishing company, not by a game company, so that the publishing company can utilize the result generated by the game log information collection and processing of the personalization information providing server 30 to suit the needs of game users By providing customized campaigns, you can maximize game sales and advertising effectiveness.

FIG. 2 shows an internal configuration of the personalization information providing server 30 according to the present invention.

As shown in FIG. 2, the personalization information providing server 30 communicates with the integrated service module 12 included in the game application of the user terminal 10 via the communication interface 120.

A game developer generally develops a game application using a software development kit (SDK) provided by a publishing company. In an embodiment of the present invention, an integrated service module is embedded in a software development kit of a publishing company , The game developer can load an API (Application Programming Interface) related to the integrated service module in the SDK and perform the authentication and payment provided by the integrated service module as well as the campaign function according to the present invention in the game application.

In this way, the integrated service module 12 installed in the game application transmits game log information to the personalization information providing server 30 through the network while the game progresses, and the personalization information providing server 30 transmits the game log information to the communication interface 120, And receives the game log information from the game server and delivers the game log information to the internal components.

If the integrated service module 12 is installed in each game application, the personalization information providing server 30 collects game log information from various kinds of game applications and performs integrated analysis on various games played by the game user, It is possible to grasp the game behavior pattern of the game user.

The user pattern analyzing unit 102 generates a user pattern code using the game log information input through the communication interface 120.

The user pattern analyzing unit 102 batches game log information accumulated for a predetermined period (for example, one day) to generate a user pattern code, and outputs the generated user pattern code to the user pattern database 103 And updates the user pattern code every predetermined period.

The user pattern analyzing unit 102 generates a user code by referring to the user code database 109 according to a certain rule from the game log information, and generates a user pattern code for the natural ID using the user code and the natural ID. The natural ID is an ID given to an actual game user, which will be described later.

The user pattern code is information on game propensity and behavior pattern of the game user. The user pattern code is given to an actual game user as compound information generated by a combination of user codes.

Herein, the user code is defined as various situations or information generated in the game play of the game user. For example, a high-paying code, a heavy-paying code, a low-paying code, a non-charging code, and the like may be defined as a user code associated with a user's payment (billing).

As another example, it is possible to generate user codes for distinguishing between morning, afternoon, and evening based on the game time zone of the user, and generate user codes such as an impulse purchase type, a safety pursuit type, a competition-oriented type, .

The user pattern code is a combination of user codes, and includes complex information such as a user who is high-priced, morning type, and impulsive. As such, it is possible to match a user with a complex information that is a high-charged user, has an impulsive tendency, plays frequently in the morning, and has a tendency to be competitive.

The natural inference unit 104 generates natural data by batch processing the game log information collected for a predetermined time and stores the generated natural data in the natural inference database 105 for updating. Also, the natural reasoning unit 104 determines an actual game user in real time using a value that can identify the game user included in the game log information.

In the mobile game, it is difficult to identify the actual game user since the game user does not receive the unique ID through joining the game service. In the embodiment of the present invention, the natural person means an actual game user, and the natural reasoning unit 104 can deduce a plurality of game users as one natural person using real time game log information and natural data.

When the natural reasoning unit 104 identifies an actual game user in real time, the natural ID corresponding to the actual game user is obtained.

The LTV analyzing unit 106 analyzes the LTV (Life Time Value) of the game user using the game log information of a predetermined period and updates the LTV database 107.

LTV refers to the revenue expected to be generated by a game user during a certain period of time.

Specifically, LTV can estimate sales by using probability of survival and probability of purchase.

If a game user purchases an average of 100,000 won per month in a game in which the user made a purchase, and the probability of one month's survival probability is 0.8 and the probability of a month's purchase probability is 0.9 in the new game, the estimated sales for three months is 100,000 won * 0.8 * 0.9 + 10 0.8 * α * 0.9 * β + 100,000 * 0.8 * α ² * 0.9 * β ² (α: survival probability decay rate / β: purchase probability decay rate).

The real-time event processing unit 108 receives the game log information through the communication interface 120 and processes the game log information in real time to generate status information of the game user. The real-time event processing unit 108 can refer to the user code database 109 from the game log information to grasp the current state of the game user.

The status information of a game user refers to a game progress status which is grasped in real time, such as when a game user has played five consecutive wins on the stage, items have been changed using items, or current stamina (energy) is insufficient.

The campaign providing unit 110 provides the personalized campaign information to the game user based on the game user's status information and the user pattern code.

The campaign providing unit 110 receives the state information of the game user from the real-time event processing unit 108, receives the natural ID from the natural inferring unit 104, checks the user pattern code corresponding to the natural ID, And inquires of the campaign database 113 of the campaign information according to the user pattern code.

The campaign database 113 stores campaign information corresponding to the state information and the user pattern code. The campaign information is generated by a campaign management tool (not shown) existing inside the campaign providing unit 110 or separately. The campaign management tool generates campaign information optimized for various predefined status information and user pattern codes, and then edits or changes the campaign information by reflecting the added state information, user pattern codes, and campaign reaction information, 113).

The campaign providing unit 110 delivers the customized campaign information retrieved from the campaign database 113 to the integrated service module 12 of the game application via the communication interface 120.

In addition, the campaign providing unit 110 can check the campaign response information of the game user included in the game log information, determine whether to provide or continue the campaign, and decide to change or modify the campaign information.

The campaign response information is information about how the game user reacted to the campaigns (game guides, personalized shops, marketing, promotions) provided to the game user, for example, the game user does not check the campaign pop- It is the behavior of the game user who responds to the campaign, such as closing it immediately, purchasing items based on instructions, or using skills.

3 illustrates a batch process performed by the personalization information providing server according to the present invention.

Referring to FIG. 3, the personalization information providing server 30 collects game log information while storing game log information received from the game application in an internal buffer memory (not shown) (S10).

Then, it is checked whether the game log information is a batch processing time (S20). If the batch processing time has not yet arrived, the game log information is continuously collected. That is, the personalization information providing server 30 performs an ETL (Extract, Transform, Load; Extract, Transform, Load) process for every game log information generated in the game in a predetermined period.

When the batch processing time arrives, the game log information stored in the internal buffer memory is transferred to each constituent part and batch processing is performed.

In the embodiment of the present invention, batch processing is performed for user pattern analysis (S30), natural inference (S40), and LTV analysis (S50).

The batch processing time and period can be set in the system. For example, user pattern analysis, natural reasoning, LTV analysis can be set to 1 hour cycle, 3 hour cycle, 24 hour cycle, ) Or at 02:00 in the morning may be performed. Therefore, if batches are processed every 3 hours based on 02:00 in the morning, batch processing can be performed at 8:00 am, 05:00, 08:00 ... 23:00 every day.

The user pattern analysis S30 is performed in the user pattern analysis unit 102 of the personalization providing server 30. [ The personalization providing server 30 proceeds to the user pattern analysis using the game log information stored in the internal buffer memory when the batch processing time arrives.

The personalization providing server 30 generates a user code from the game log information and combines user codes to generate a user pattern code corresponding to the natural ID. The user pattern code generated through the user pattern analysis is stored in the user pattern database 103 and the user pattern database 103 is updated (S32).

In general, the user pattern code has four stages of life cycle.

In the initial stage, the user pattern code is registered. In the ready stage, the user pattern code is calculated so that the user pattern code can be used for the campaign service. In the running stage, The user pattern code is exposed so as to be matched and the stopped pattern is a state in which the user pattern code is inactivated and not utilized in the campaign service.

The natural inference S40 is performed in the inferring unit 104 which is natural of the personalization providing server 30. [ The personalization providing server 30 proceeds with natural inference using the game log information stored in the internal buffer memory when the batch processing time arrives.

The personalization providing server 30 extracts the key values that can serve as the basis of the game user identification from the game log information, and generates the natural data using the key value. In this way, the natural data generated through natural inference is stored in the natural person inquiry database 105, and the natural inquiry database 105 is updated (S42).

The natural inference process will be described with reference to FIG.

In the embodiment of the present invention, a kit value for identifying a game user is used for natural reasoning. These kits are included in the game log information, and the following kits are used in the embodiment of the present invention.

The install key is a value that is generated when the game application is installed after installing the game application. The installation kit value is generated by the integrated service module 12.

The install kit value is maintained until the game user deletes the game application, but when the game application is deleted and a new game is installed, a new installation kit value is issued.

When playing a game, you offer items or skills to a game user through a stochastic drawing product at a specific stage. Many people tend to repeat a specific stage to get the desired product. At this time, since the game application is repeatedly deleted and reinstalled, a lot of imaginary installation kit values may exist in one game user.

The device key is a share kit value generated for each mobile device. The device-kits value is generated at the mobile device.

The device-kits value can be seen by one game user, even if multiple games are played on one device.

The Channel ID is the value of the channel that is created when playing a game through an SNS account. For example, Google Game Center, Apple Game Center, Facebook, Cacao and other offerings.

Even if one game user plays multiple games on multiple devices, the same kits value will be obtained if they are authenticated through the same SNS account in a game with channel link function.

An advertising ID is a value provided by a mobile operating system (OS) for advertisement reception.

The advertising kit value is a value that identifies the terminal user to reward or benefit from when the ad is clicked.

In this manner, the personalization information providing server 30 extracts a plurality of kits from the game log information collected for a predetermined time (S150). In the embodiment of the present invention, it is possible to perform batch processing in various cycles. If 24 hours is spent, the game log information of the previous day can be used for batch processing, and a time period of one day or less such as one hour period, three hours period, The game log information corresponding to the cycle time can be used for batch processing. In the specification of the present invention, the game log information of the day before and the game log information of the batch cycle time are written as D-1 game log information. That is, the game log information most recently ETL (extracted, converted, loaded) is defined as D-1 game log information.

Next, the same kits are grouped in a plurality of kits extracted from the D-1 game log information (S152).

A kit value extracted from the game log information is extracted as a pair of mutually associated kit values, and a pair having at least one identical kit value is grouped into one group in the pair of these kit values.

The natural IDs are generated and assigned to the grouped groups (S154). D-1 natural data is generated when a natural ID is assigned to a pair of grouped kits. D-1 natural data refers to natural data generated from D-1 game log information.

The D-1 natural data is mapped to all the natural data (D-2 natural data) before the current arrangement cycle (S156), and the new D-2 natural data is updated (S158). Here, the D-2 natural data is natural data generated based on all the previous game log information excluding the latest ETL game log information, that is, the D-1 game log information.

The process of generating the D-1 natural data and updating the D-2 natural data as described above will be described as an example.

First, it is assumed that N0001: (P1-D1, P2-D1, P3-D1) is included in the D-2 natural data. Here, N0001 represents a natural ID, P1, P2, and P3 represent an install key value, and D1 represents a device key value.

P1-D1 is a pair of kits generated when a game user installs a game application on a D1 device. P2-D1 indicates that the game user deletes the P1 game from the D1 device, re-installs the game application, And P3-D1 is a pair of kits generated when the game user deletes the P2 game from the D1 device and installs the game application again to play the P3 game. In particular, it is assumed that the game user installs the P3 game on the D1 device, performs channel connection through the SNS account, and proceeds to input additional account information.

If there is such a D-2 natural data, if a game user is playing a P3 game on a D1 device and then installing a game application on another device, that is, a D2 device via an SNS account, P3-D1, and P3-D2 kit values can be extracted.

That is, P3-D1 contained in the D-2 natural data has a channel linking key value, which is additional linking information through the SNS account. When a game application is installed in the D2 device, a new key value P4 is generated. However, The P3-D2 kit value pair is generated by invoking the installation device value P3 to the D1 device to the current device D2. Specifically, when the game application is installed in the D2 device, the P4-D2 is created, and when the user interacts with the P3-D1 through the SNS account, the personalization information providing server 30 transmits the P4- And a P3-D2 kits value is generated in the D2 device.

Therefore, when P3-D1 and P3-D2 are extracted from the D-1 game log information, the same value (pair value) is given to P3-D1 and P3-D2 because the installation kit value P3 is identical. P3-D1 and P3-D2 assigned the same value in the D-1 game log information are grouped into one group.

D-1 natural data including N0002: (P3-D1, P3-D2) can be generated by generating the natural IDs in the grouped P3-D1 and P3-D2. P3 and D1 are common because N0002: (P3-D1, P3-D2) exists in D-1 natural data because N0001: (P1-D1, P2-D1, P3-D1) to be.

P3 and D1 are common when D-1 natural data is mapped to D-2 natural data, so N0001: (P1-D1, P2-D1, P3-D1 and P3-D2) exist in the updated D-2 natural data do. Here, the natural ID can be maintained as the N001 value of the D-2 natural data before the update.

The natural data generated in the natural inference process through the batch process is stored in the natural inference database 105. When the actual game user is identified through the real-time process, the natural infor- mation database 105 is inquired to acquire the natural in- have.

If the natural ID is searched in real time with the above example, the P3-D3 kit value is first extracted from the game log information, and the natural inference database 105 inquires D-2 natural data to confirm that P3 is common, The game user who plays the game with D3 can be determined as the natural ID N001.

The personalization information providing server uses the natural data generated through the natural inference process so that the information played by the game on the plurality of terminals and / or the information played by the plurality of games is actually game play information by one game user Can be identified.

The LTV analysis (S50) is performed in the LTV analysis unit 106 of the personalization providing server 30. [ The personalization providing server 30 performs LTV analysis using game log information and user pattern information stored in the internal buffer memory when the batch processing time arrives. The result of the LTV analysis generated through the LTV analysis is stored in the user pattern database 103 and the LTV database 107 is updated (S52).

The personalization information providing server 30 generates an LTV corresponding to the natural ID using the game log information and the user pattern information. The personalization information providing server 30 can use the campaign reaction information in addition to the game play information of the game log information for LTV analysis. By using campaign response information in LTV analysis, the performance of the campaign can be numerically identified and utilized in marketing strategies.

The personalization information providing server 30 can obtain the LTV reflecting the campaign response result by adding the campaign response information to the parameter of the LTV function for calculating the LTV. For example, a closing event within one second after the exposure of the campaign pop-up window, an event closing one second after the exposure of the campaign pop-up window, an event entering the depth of the campaign, an event entering the second phase of the campaign, The event analysis results can be reflected in the probability of leaving (continuous probability) or the probability of purchase, by analyzing various predefined events such as an event that purchases an item proposed by the campaign or an event that utilizes a skill.

FIG. 5 illustrates a process of providing personalization information performed by the personalization information providing server according to the present invention.

Referring to FIG. 5, the personalization information providing server 30 receives real-time game log information from the integrated service module 12 of the game application via the communication interface 120 (S10).

The game log information received through the communication interface 120 is input to the real-time event processing unit 108 and the natural inferring unit 104. The real-time event processing unit 108 generates status information of the game user from the game log information, and the natural reasoning unit 104 extracts a plurality of the kit values from the game log information (S12).

The natural inference unit 104 inquires the natural person inquiry database 105 to acquire a natural person ID corresponding to the kit value (S14), and transmits the natural person ID acquired in the natural person inquiry database 105 to the campaign providing unit 110 .

The campaign providing unit 110 inquires the user pattern database 103 based on the natural ID input from the natural inferring unit 104 to obtain the user pattern code corresponding to the natural ID (S16).

Next, the campaign providing unit 110 inquires campaign information based on the state information of the game user and the user pattern code with respect to the game user identified by the natural ID (S18), and transmits the customized campaign information to the integrated service module 12 (S20).

The user terminal 10 receives the customized campaign information through the integrated service module 12 of the game application and displays it on a specific part of the game screen in progress.

In the embodiment of the present invention, the customized campaign information is displayed as an animation in a specific part of the game screen, and the animation can be displayed as a background of the animation on the game screen is transparent and no background exists.

6 shows an internal configuration of a game application according to the present invention.

Referring to FIG. 6, the process of transmitting the animation campaign information to the game application 50 by the personalization information providing server 30 and the process of receiving and processing the animation campaign information by the game application 50 will be described in detail.

The animation campaign information according to the present invention includes a web page creation file such as a markup file (a file made up of a markup language such as HTML or XML file), a Javascript file, a CSS (Cascading Style Sheet) Include a picture file. The web page creation file is also called a front end development file or a web UI development file. A single drawing file contains multiple images that represent the objects that implement the animation. The present invention is not a method of storing each image separately in individual picture files so that it is not a problem even if some picture files fail to download in the middle and the load on the system can be reduced, As shown in FIG. The web page creation file contains a syntax that allows animation to be realized by sequentially exposing multiple images. The present invention differs from a method in which a server completes an animation in advance and transmits it to a game application.

A PNG (Portable Network Graphics) format file can be used as a picture file. A PNG file can display a transparent background screen. Since a PNG file can represent a background transparently, it is possible to simultaneously display a plurality of animations by overlapping and displaying a plurality of animation layers. Also, the image itself, not the background, can be adjusted for transparency.

In general, the PNG format is a lossless compression scheme that supports lossless and true color (24 bits), so the original can be stored intact. It also supports transparency from 0% to 100% through an 8-bit alpha channel, rather than a monochromatic transparent layer in GIF format, so you can fine-tune the transparency of an image by adjusting its density. It has a very high compression efficiency for images with simple patterns, so it is more effective in images with relatively simple patterns and transparent effects. In addition, the PNG format does not cause any damage, so it is also useful when using photo images if the quality of the image is important. This PNG format differs from JPG format and GIF format, which are widely used image formats on the web. The JPG format supports true color (24 bit), but it does reduce the image's size by damaging the original and does not support the transparent effect. The GIF format is lossless compression and supports transparency effects and animation, but since the colors that can be stored in one image are limited to 256 colors, loss of images when storing images with 256 or more colors, such as true color (24 bit) There is nothing. In addition, GIF does not support only a single transparency code at the edges of the image, so it can not be rendered in a natural way because of its white border. However, PNG with a full range of transparency allows natural border expressions. 12 compares the image quality of a PNG 24-bit image and a GIF image according to the present invention.

On the other hand, in the case of flash, transparent processing is not performed and processing is not performed in the mobile terminal at present.

The PNG file according to the present invention can be implemented using a general PNG method, but a combination of a Super PNG format and a Tiny PNG format can be used to reduce file capacity. The combined method of Super PNG and Tiny PNG format according to the present invention can maintain the image quality close to the image quality of a normal PNG file while reducing the file capacity by 70-80% compared to the general PNG method.

For example, in the case of a general PNG method, a 2.12 MB file capacity is required. However, when a method of combining a Super PNG format and a Tiny PNG format according to the present invention is applied, The capacity will be reduced to 351KB.

The Tiny PNG format uses a lossy compression method to reduce the size of PNG files.

The Super PNG format has more control than the existing PNG method for quickly rendering PNG files.

When the Tiny PNG method is applied, the picture file can be configured with a smaller file size than the normal PNG method. However, since the image quality is not good due to the loss of the image, the restoration process is required to minimize the loss of the image, By reducing the time required for the restoration process by applying the Super PNG method, it is possible to provide an image having a picture quality close to the picture quality of the normal PNG method with a small file capacity without delay time.

The personalization information providing server 30 generates and stores animation campaign information optimized for various predefined status information and user pattern codes. Then, the personalization information providing server 30 receives the game log information from the game application 50, analyzes the user pattern of the game user, and transmits the customized animation campaign information according to the user pattern to the game application 50 in accordance with the state of the game user. Lt; / RTI >

The personalization information providing server 30 prepares a plurality of images representing an object to be animated and generates at least one picture file formed by inserting a plurality of images into one picture file.

7 shows a plurality of images included in one picture file.

Referring to FIG. 7, (a) shows that a plurality of images (1) of monsters to be animated are included in a single picture file, and (b) (2) correspond to the operation order.

The personalization information providing server 30 generates a web page creation file associated with the picture file. Each image in a single image file can be sequentially exposed from the left side of the top line through the following example of the syntax in the JavaScript file.

ctx.drawImage (

aniImage,

imageWidth * xNum * imgUpRate, imageHeight * yNum * imgUpRate, imageWidth * imgUpRate, imageHeight * imgUpRate, 0, 0, imageWidth, imageHeight)

The HTML file contains the syntax to load the above JavaScript, for example:

<script type = "text / javascript" src = "/ columbusWebView / js / jquery-

2.2.3.min.js "> </ script>

In HTML, for example, an animation can be implemented with the following syntax:

netAnimation.seqAniBySplit ("# aniCanvas2", 26, 6, 295, 179, "img / imgAni_01.png", 100, true)

In this syntax, # aniCanvas2 is the animation ID, 26 is the number of images, 6 is the number of horizontal rows, 295 is the width of one image, 179 is the height of one image, img / imgAni_01.png is the image file storage folder / , 100 means animation speed, and true means infinite repetition (for reference, do not repeat false).

The JavaScript file contains syntax that is common to all animations, such as the syntax described above, that reads images sequentially from a single picture file, and the HTML file contains different information for each animation (eg, the number of images, ). &Lt; / RTI &gt;

In addition, when creating a web page creation file selectively, the HTML file and the JavaScript file may be separately processed, and then the contents of the JavaScript file may be combined with the HTML file and finally configured as one HTML file . In this case, since there is no problem of download failure of any one file or problem of load on the system, the file can be reliably transferred from the server to the game application.

Location information (coordinates) and animation size information indicating in which area of the game application screen the animation is exposed is displayed in a cascading style sheet (CSS), and the CSS is linked in the HTML or placed in the HTML file Information and animation size information may also be included. For example, location information and animation size information in which an animation is exposed in the HTML file can be displayed through the following syntax.

display: block; z-index: 5; visibility: hidden; height: 50.2%

In this example, the position and size are expressed as a percentage (%) in order that the device and the device can be applied to each device because the aspect ratio differs for each device. The width of the animation means a length corresponding to 79.7% of the left and right screen length, and the height means 50.2% of the top and bottom screen length. The position of the animation is 44.35% of the length of the top and bottom screen from below, and 7% of the length of the left and right screen from the right.

As described above, the personalization information providing server 30 generates and stores a web page creation file associated with at least one picture file and a picture file as animation campaign information, identifies the state of the real time game user, And transmits it to the game application 50.

The game application 50 receives and processes the animation campaign information through the integrated service module 12. [

In the integrated service module 12, a transmission / reception unit and a file processing unit are provided.

The transceiver unit receives the game log information from the game module 14, transfers the game log information to the personalization information providing server 30, receives the animation campaign information from the personalization information providing server 30, and transmits the animation campaign information to the file processing unit.

The file processing unit receives the picture file and the web page creation file as the animation campaign information, and extracts a plurality of images according to the syntax in the web page creation file.

Further, the file processing unit extracts location information and animation size information indicating which area of the game screen is exposed from the web page creation file or from the CSS file.

The file processing unit transmits the extracted image, the animation position information and the animation size information in the game screen to the game module 14.

The game module 14 receives the image extracted from the file processing unit, the location information of the animation, and the animation size information so that the plurality of images are sequentially exposed at a specific location on the game screen.

Then, a plurality of images are sequentially exposed in the web view area on the game screen of the user terminal, and the animated image is pop-up displayed in the game screen without back ground.

FIG. 8 shows a guide (deep link) type animation campaign according to the present invention, and FIG. 9 shows a direct purchase type animation campaign according to the present invention.

Referring to FIG. 8, an animation campaign image in which a monster animation 3 and a female figure animation 4 are combined is displayed on a game screen. The monster animation 3 includes a picture file shown in FIG. 7 (a) And the animated character animation 4 is implemented by processing the picture file shown in FIG. 7 (b).

The animation campaign images (3, 4) shown in FIG. 8 are exposed to the game user for the purpose of the game guide. The game user touches the corresponding part according to the guidance and moves to a new stage, You can get the necessary information and skills.

The animation campaign image 5 shown in FIG. 9 is exposed to a game user for marketing such as item purchase, and the game user can touch the corresponding part in accordance with the purchase invitation and move to the shop to purchase the item.

10 and 11 illustrate an interactive animation campaign according to the present invention.

The animation campaign image 6 shown in FIG. 10 shows an action of the woman trying to pull an object, and recommends the user to pull the object to be pulled by the woman in the direction of the arrow.

Accordingly, when the user touches and drags in the direction of the arrow, information 7 related to the game guide can be displayed as a new screen as shown in FIG. The user can touch detailed information on the game guide by touching the corresponding portion according to the contents of the game guide screen.

The animation campaign information shown in FIGS. 8 to 11 is customized information that is personalized according to the current state of the game user and the game behavior pattern, not the information common to all game users.

In addition, the animation campaign information is displayed regardless of the current game screen, so that the game user can check the campaign information without being disturbed by the current game.

The foregoing description is merely illustrative of the present invention, and various modifications may be made by those skilled in the art without departing from the spirit of the present invention.

Accordingly, the embodiments disclosed in the specification of the present invention are not intended to limit the present invention. The scope of the present invention should be construed according to the following claims, and all the techniques within the scope of equivalents should be construed as being included in the scope of the present invention.

10: user terminal 12: integrated service module
14: game module 20: game server
30: personalization information providing server 50: game application
102: user pattern analysis unit 103: user pattern DB
104: natural reasoning part 105: natural person inquiry DB
106: LTV analysis unit 107: LTV DB
108: real-time event processing unit 109: user code DB
110: Campaign Offering 111: Campaign DB
113: Campaign Constraint DB 120: Communication Interface

Claims (28)

A real-time event processing unit for receiving game log information from a game application and generating status information of a game user,
A user pattern analyzing unit for batch processing the game log information of the game user to generate a user pattern code;
And a campaign providing unit for matching real-time customized animation campaign information with respect to the game user and the game user using state information of the game user and a user pattern code,
Wherein the animation campaign information includes at least one picture file and a web page creation file generated according to the animation information generation method,
The animation information generating method
Generating at least one image file in which a plurality of images representing the object are embedded in a single image file to implement an animation for an arbitrary object;
And generating a web page creation file including a syntax for allowing the plurality of images to be sequentially exposed. The method according to claim 1,
Wherein the picture file is a PNG format file that combines a Super PNG format with a Tiny PNG format. 3. The method of claim 2,
Wherein the animation is pop-up-displayed in a transparent form in the background screen of the animation on the application screen. 3. The method of claim 2,
Wherein the animation is responsive to an input event of an application user and is capable of interacting with a user. The method according to claim 1,
Wherein the plurality of images representing the object are a plurality of images representing sequential images of the same object, and the syntax for sequentially exposing the plurality of images includes sequentially displaying the plurality of images at the same position on the screen Wherein the personalization information providing server is a personalized information providing server. The method according to claim 1,
Location information and animation size information indicating which area of the application screen is exposed are included in the web page creation file or separately stored in a CSS (Cascading Style Sheet), and the CSS file is stored in the web page creation file Wherein the personalized information providing server is linked to the personalized information providing server. The method according to claim 1,
Wherein the web page creation file is composed of a markup file or a markup file and a Javascript file. 1. A method of providing personalized animation information to a game application, the personalization information providing server being distinct from a game server,
Receiving real-time game log information from a game application;
Extracting a kit value representing a game user from the game log information,
Generating status information of a game user from the game log information,
Acquiring a natural ID corresponding to the kit value;
Acquiring a user pattern code corresponding to the natural person ID;
Inquiring animation campaign information based on the status information and the user pattern code;
And transmitting, as the animation campaign information, at least one picture file and a web page creation file generated according to the animation information creation method to the game application,
The animation information generating method
Generating at least one image file in which a plurality of images representing the object are embedded in a single image file to implement an animation for an arbitrary object;
And generating a web page creation file including a syntax for causing the plurality of images to be sequentially exposed. 9. The method of claim 8,
Wherein the picture file is a PNG format file that combines a Super PNG format and a Tiny PNG format. 10. The method of claim 9,
Wherein the animation can be pop-up displayed in a transparent form in the application screen. 10. The method of claim 9,
Wherein the animation is responsive to an input event of an application user and is capable of interacting with a user. 9. The method of claim 8,
Wherein the plurality of images representing the object are a plurality of images representing sequential images of the same object, and the syntax for sequentially exposing the plurality of images includes sequentially displaying the plurality of images at the same position on the screen &Lt; / RTI &gt; 9. The method of claim 8,
Location information and animation size information indicating which area of the application screen is exposed are included in the web page creation file or separately stored in a CSS (Cascading Style Sheet), and the CSS file is stored in the web page creation file Wherein the link is linked. 9. The method of claim 8,
Wherein the web page creation file is composed of a markup file or a markup file and a Javascript file. A game application stored in a computer-readable recording medium,
A game module for generating game log information while performing a game,
The game log information of the game module is transmitted to the personalization information providing server in real time, and at least one picture file in which a plurality of images are included in one file as real time customized animation campaign information according to a user pattern from the personalization information providing server And an integrated service module for receiving a web page creation file including a syntax for causing the plurality of images to be sequentially exposed. 16. The method of claim 15,
Wherein the integrated service module is embedded in a software development kit (SDK) of a game publishing company. 17. The method of claim 16,
Wherein the integrated service module extracts an image from the picture file according to a syntax of the web page creation file. 18. The method of claim 17,
And the integrated service module extracts location information and animation size information indicating an area of the application screen of the user terminal from which the animation is exposed, from the web page creation file or the CSS file linked in the web page creation file Game applications. 19. The method of claim 18,
The game module receives the extracted image, the location information of the animation, and the animation size information from the integrated service module, and sequentially displays a plurality of images at specific positions on the game screen, thereby displaying an animation on the game screen The game application comprising: 16. The method of claim 15,
Wherein the plurality of images are a plurality of images representing sequential images of the same object and the syntax for sequentially exposing the plurality of images is a syntax for sequentially exposing the plurality of images to the same position on the screen . A user terminal for accessing a game server to transmit game log information in real time through an integrated service module included in the game application while the game is being played;
And a personalization information providing server for receiving game log information from the integrated service module while the game is being performed, analyzing a user pattern, and providing real-time customized animation campaign information according to a user pattern in response to a state of a game user,
Wherein the animation campaign information includes at least one picture file generated according to the animation information generation method and a web page creation file,
The animation information generating method
Generating at least one image file in which a plurality of images representing the object are embedded in a single image file to implement an animation for an arbitrary object;
And generating a web page creation file including a syntax for causing the plurality of images to be sequentially exposed
A system that provides real-time personalized animation information to game users. 22. The method of claim 21,
Wherein the personalization information providing server is operated by a company that serves a plurality of games, wherein the personalization information providing server provides real-time personalized animation information to a game user. 22. The method of claim 21,
Wherein the integrated service module is embedded in a software development kit (SDK) of a company that serves a plurality of games, and provides the animation user with real-time personalized animation information. 22. The method of claim 21,
Wherein the picture file is a PNG format file that combines a Super PNG format and a Tiny PNG format, and provides a real time personalized animation information to a game user. 22. The method of claim 21,
Wherein the plurality of images representing the object are a plurality of images representing sequential images of the same object, and the syntax for sequentially exposing the plurality of images includes sequentially displaying the plurality of images at the same position on the screen Wherein the animation information is real-time personalized information to a game user. Generating at least one image file in which a plurality of images representing the object are embedded in a single image file to implement an animation for an arbitrary object;
And generating a web page creation file including a syntax for allowing the plurality of images to be sequentially exposed,
The picture file is a PNG format file,
The animation may be pop-up displayed in a transparent form in the background screen of the animation on the application screen,
Characterized in that a plurality of animation layers are simultaneously displayed by overlapping and displaying a plurality of animation layers
A computer-implemented method of providing animation information. There is provided an image processing apparatus comprising: at least one image file in which a plurality of images representing the object are embedded in a single image file to implement an animation for an arbitrary object; and a web Storing a page creation file in a memory of a user terminal;
Extracting an image from the image file according to a syntax of the web page creation file and sequentially displaying the extracted image on the application screen of the user terminal,
The picture file is a PNG format file,
The animation is popped up in a transparent form in the background screen of the animation on the application screen of the user terminal,
A plurality of animation layers can be simultaneously displayed by overlapping and displaying a plurality of animation layers
An animation display method in a user terminal. 28. The method of claim 26 or 27,
Wherein the plurality of images representing the object are a plurality of images representing sequential images of the same object, and the syntax for sequentially exposing the plurality of images includes sequentially displaying the plurality of images at the same position on the screen &Lt; / RTI &gt;

Images