KR101743237B1 - Online Advertising System using a Contention-Type Forward Contract Database and Online Advertising Method using the Same - Google Patents

Abstract

The present invention relates to an on-line advertising system using a contending leading transaction subscription payment database and an on-line advertising method using the same. In order to improve a conventional on-line advertisement system, And DB to provide the entertainment function of the traditional online transaction to attract the participant participation rate by adding the entertainment function, the online leading transaction to activate the wired and wireless communication network, In this case, we will set up a subscription payment database for each participant in each online leading transaction with real-time increase or decrease in the amount of subscription payment. Advertising Be sure to also of course would have to provide a database for the region, age, gender, preferences for participating quarterly Product of the leading trading of each member to the correct position to target ads from the advertiser.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an online advertising system and an online advertising method using a contention-based leading transaction subscription payment database,

The present invention relates to an online advertising system and an online advertising method using a contention-based leading transaction subscription payment database.

In particular, we provide a DB for a specific member who wants to be an advertiser, and also provide an entertainment function such as a prize winning prize in an online leading transaction, thereby inducing a participation rate of a participant, And the actual purchase power of each customer is confirmed by the size of the subscription price of the customers of the leading transaction subscription by establishing the subscription payment database of the participating subscriber of each online leading transaction And a database on the participant's preference for the leading transaction of each product by region, age, sex, and quarter is provided so that an accurate target advertisement can be performed from the standpoint of the advertiser, Online advertising system using It relates to the line advertising methods.

In general, an advertisement method using an on-line advertisement method has been proposed as a multimedia device such as a personal computer including a notebook computer, a netbook, etc. has increased in popularity as well as a mobile device such as a smart phone.

That is, service providers such as various portal sites, UCC, online and smartphone games that provide services such as search services and video contents to various sites are required to have a large number of concurrent users And the number of ads to their advertisers due to the frequency of ad exposure.

However, since the conventional advertisement method randomly displays the advertisement contents without considering the age, sex, and the field of interest of the users, the user recognizes the displayed advertisement contents as unnecessary contents, There is a problem that the efficiency of the advertisement is lowered.

In other words, the conventional online advertising methods include a large number of unspecified persons, so that it is difficult to advertise their own products targeting only specific persons.

The present inventor has proposed a method of providing a specific member DB desired by an advertiser to a site such as a conventional online leading transaction of the following patent document and inducing participation rate of the participant by adding an entertainment function such as winning of a subscription to an online leading transaction, It is possible to do advertising method.

KR Patent Publication No. 10-2006-0122755

The present invention has been developed in order to overcome the problems of the prior art and to provide various additional advantages. The present invention enhances the participation rate of the subscription participants by adding a function of entertainment as a prize winning in a leading transaction In addition, we are promoting a leading online transaction by conducting a competitive transaction offering method that determines the order of the offer price in terms of the amount of each offer item for each item of the leading transaction. In addition, It provides advertisers with a database on the preference of participating in the leading transaction of each product by region, age, sex, and quarter as well as confirming the actual purchasing power of each individual to the advertiser, This is a good example of this. And to provide an online advertising system and an online advertising method.

The above object is achieved by an online advertising system and an online advertising method using a contention-based leading transaction subscription payment database provided according to the present invention.

An online advertisement system using a contention-based leading transaction subscription payment database provided in accordance with an aspect of the present invention is a system in which a signal is exchanged with a wired / wireless communication network and is communicably connected to transmit / receive a signal to / from a leading transaction participant by region, And a competitive bidding participant server that allows a subscription to be made in a competitive bidding manner for a leading transaction; And is connected to the leading transaction subscription participant server and the advertiser through the wired / wireless communication network so as to be able to transmit signals to the leading merchandise participant server and the advertiser, A contention type leading transaction operator server for establishing all contention type leading transactions including information on a leading transaction and a leading transaction subscription fee in a competition manner between leading transaction subscription participants so as to be performed in the wired / wireless communication network; And is connected to the contention-type leading transaction operator server through a wired / wireless communication network so as to be able to transmit and receive signals, and is provided in numerical value and tabular form by using the ranking of the goods and time subscription fees provided from the contention type leading transaction operator server And an advertiser server capable of confirming the display window and transmitting the advertisements to the contended leading transaction operator server when it is desired to insert an advertisement targeted at a specific person in the corresponding display window to be confirmed.

In one embodiment, the contention-type leading transaction operator server provides a subscription unit, a transaction start date, a deadline, and a settlement procedure and a method of a leading transaction for each product of a leading transaction contest participant to a contention-type leading transaction subscription server And is able to receive a subscription from a competitive bidding participant server through a competitive bidding method for a leading transaction.

 In another embodiment, the contention-type leading transaction operator server exposes data on a predetermined contention-based leading transaction subscription reflected in real time to a display window of the contention-based leading transaction subscription server, It is characterized by the fact that participants can increase the participation rate of the leading transaction subscription participants by displaying the competition rate of the subscription before the subscription participation or displaying the output so as to refer to it.

In another embodiment, the contention-type leading transaction operator server is a server for providing content for a real-time contention-based leading transaction of a contention-based leading transaction participant created by classifying categories of industry and industry for several leading transaction products of leading transaction applicants It is possible to provide the advertiser server with the payment status data so that the advertiser can select which industries and industries are preferred by a plurality of leading transaction subscribers by region, sex, age, and quarter and predict future trends of each industry of the market participants .

In another embodiment, the contention-type leading transaction operator server may subdivide the leading transaction subscription price, which can classify the individual of the content-type leading transaction subscription participants and the amount standard, and output and tabulate the subscription payment amount The size of the database, and the size of the database.

In another embodiment, the contention-based forwarding operator server may be configured to provide the contention-based front-end transaction agent with information about the economic map change of the global economy, seasonal, yearly, In order to provide Megatrends, several advance transaction products are classified into categories according to industry and industry categories, and the improvement of the leading transaction products, direction of the market, marketing, design, product branding, This dialog box is also used to communicate the process of making a real-time communication. In addition, through this dialogue, the economic terms and pronouns, which consist of nouns and pronouns frequently used by leading participants in the market, excluding adjectives, verbs, observers, investigations, adverbs, Participants for a certain period of time for a specific word of a word, brand, or company name In the case of Hangul with the suffix of the frequency value of the most commonly used words, the database is made into the N-gram classification, and then the specific words are extracted and sorted by the descending order to rank the most used words, And a period value is calculated and transmitted to the advertiser server so as to be output to the contention-type leading transaction participant server or to the contention-type leading transaction participant server for providing the market research function to the contention- The questionnaire is provided to conduct questionnaires such as age, gender, residence area, motivation for entry, amount of offer for subscription, and recommended items and marketing direction that each member has usually thought about.

According to another aspect of the present invention, there is provided an online advertising method using a contending leading transaction subscription payment database, wherein a product provider participating in a leading transaction contest receives, via a leading transaction server, Registering the grain size pre-sale product with the contention-type leading transaction operator server; A subscription unit, a transaction start date, a deadline, a settlement procedure and a method of a leading transaction are started through the contention-type leading transaction operator server according to the products of the leading transaction content participant, and a plurality of subscription participant members Accepting an offer of a competitive bidding method for a leading transaction; Constructing a database in the contention-type leading transaction operator server by reflecting real-time transaction subscription data of the subscription participants received by the contention-type leading transaction subscription server by region, sex, age, and quarter; The data provided from the database of the conflicting leading transaction operator server is displayed on the display window connected to the PC, the mobile and the smart device in a chart so that the subscriber can directly check the competition rate before the subscription participation, Inducing the participation rate of the subscription participants to be increased; A plurality of contending leading transaction products are classified into categories according to industry and industry to construct a database of the real-time contention-based leading transaction subscription fees of the leading transaction subscription participants in the contention-type leading transaction operator server, To provide advertisers with the ability to allow advertisers to predict which industries and sectors are preferred by the region, gender, age, and quarter of a large number of leading transaction subscribers, or to predict future trends for each industry of the participating subscribers, And the actual purchasing power of the competition contending participants in the size of the subscription price is constructed as a database in the leading transaction operator server Advertise this data Sending to the server; The display window provided in numerical value and tabular form can be confirmed at all times from the advertiser by using the rank in which the subscription fee for each product and the time period provided from the contention type leading transaction operator server is aggregated and the advertiser who confirms the display window When the user desires to display one or more advertisements, the advertisement server can transmit the advertisements to the contention-type leading transaction operator server through the advertiser server.

In one embodiment, the leading trading operator server is used to provide economic trends of the global economy and provide mega trends of seasonal, yearly, and regional industries to advertisers, leading traders, government, business, In the process of subscribing to a number of leading transaction products by industry and industry categories, the process of making improvements in the leading transaction products and the direction of the market, marketing, design, product branding, This dialog is a dialog window that allows you to select specific terms for economic terms, economic terms, brand names, and company names, which consist of nouns and pronouns frequently used by leading traders except adjectives, verbs, customs, investigations, adverbs, The frequency of the words most frequently used by participants during a certain period is suffixed The Korean version of the Hangul is classified into the N-gram classification, and the specific words are extracted and sorted by the descending order. The ranking and the period value of the most used words and the most used words in this month are calculated, To be displayed on the display window.

In another embodiment, the advertisement method includes providing a questionnaire for a market research function to an advertiser and a contending leading transaction subscriber with an advertiser so as to determine whether the member is a member in addition to the age, sex, residence area, participation motive, And may include a step of conducting surveys such as leading product recommendation products or marketing directions that each individual has usually thought of.

According to the present invention, it is possible to increase the participation rate of the subscription participants in the leading transaction by adding the entertainment function of the subscription to the existing leading transaction, and also to increase the subscription rate of the subscription fee for each item of the leading transaction It is also effective to encourage the online leading transaction by the competition method of the competition method which determines the ranking by a large amount, and to allow the advertiser to confirm the actual purchasing power of each customer by the size of the subscription fee of the transaction subscriber The database provides advertisers with a database on the preference of each member for the leading transaction by region, age, sex, and quarter, thereby giving the advertiser the ability to precisely target the target advertisement for the specific member.

1 is an overall network configuration diagram of an online advertisement system using a contention-based leading transaction subscription payment database according to the present invention,
FIG. 2 is a flowchart illustrating an operation method of an online advertisement system using a contention type leading transaction subscription payment database according to the present invention,
3A and 3B are views each showing an example of display windows for advertisements displayed on the devices of the users of the advertisement system according to the present invention. FIG. 3A is a view showing an example of a display window for advertisements, FIG. 3B is a view showing an example of a display window for advertisement displaying a total amount of forward trade subscription.
FIG. 4 is a diagram illustrating data of leading transaction participants provided to an advertiser in a contention-based forward transaction according to the present invention.
FIG. 5 is a diagram showing an example of a table for constructing DB data on a leading transaction subscription for a leading transaction participant provided to an advertiser in a contention-type leading transaction according to the present invention.

Best Mode for Carrying Out the Invention Hereinafter, preferred embodiments of an online advertisement system and an online advertisement method using a contention-based leading transaction subscription payment database according to the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is an overall network configuration diagram of an online advertisement system using a contention-based leading transaction subscription payment database according to the present invention, and FIG. 2 illustrates an operation method of an online advertisement system using a contention-based leading transaction subscription payment database according to the present invention FIG.

As shown in the drawing, the advertisement system 100 according to the present invention includes a leading transaction subscription server 103 and an advertiser server 104, and a contention- And includes a form leading transaction operator server 102. Also, the content provider server 105 participating in the leading transaction contention is connected to the contention-type leading transaction operator server 102.

The contention-type leading transaction operator server 102 establishes a web site, a DB connection, a Web application, and DB (Storage, Back-up) In the present embodiment, a description of a leading transaction to a commodity is disclosed in Japanese Patent No. 10-0788339, which is assigned to the Company by the present applicant, and a detailed description thereof will be omitted.

First, a merchant participating in a leading transaction contest may register the grain size pre-sale commodity in the category-classified business category server 102 in the content-type leading transaction operator server 102 through the leading transaction server 105 Step 200 of FIG. 2: 200).

Through the contention-based leading transaction operator server 102, the subscription unit of the leading transaction, the commencement date, the due date, and the settlement procedure and method of the leading transaction by the commodity of the preliminarily registered leading contention contestant are started through the wired network, (Step 201 in FIG. 2) to receive a subscription for a leading transaction from a plurality of subscription participant members through a form-leading transaction subscription server (103) (see FIG. 2 Step 202).

In addition, it is possible to reflect in real time the region, sex, age, quarterly leading transaction subscription data of the subscription participants received through the contention type leading transaction subscription server server 103 through the contention type leading transaction operator server 102, The database (DB) is constructed in the contention-type leading transaction operator server 102 (step 203 in FIG. 2). The contention-based leading transaction subscriber server 103 may be a well-known PC, mobile, smart device, or the like.

4 and 5) from the database of the server 102 from the contention-type leading transaction operator server 102 on the display window of the contention-type leading transaction subscriber server 103, , Which may allow subscribers to identify and reference subscription competition rates directly prior to subscription participation. These exposure indicators encourage an atmosphere that can increase the participation rate of leading transaction subscription participants.

In addition, it is also possible to classify categories of industry and industry by several contending leading transaction products registered in the contention-type leading transaction operator server 102 (refer to the chart indicated by reference numeral 220 in FIG. 4) The content of the real-time contention-type leading transaction subscription price of the real-time type transaction can be made into a chart 221, 222 as shown in FIG. 5, and a database can be constructed in the contention-type leading transaction operator server 102. The data provided from the DB is provided to the advertiser server 104 from the contention-type leading transaction operator server 102, and the advertiser who receives the information provides a plurality of leading transaction subscribers, It is possible to predict the future trend of the industry for each subscribing participant.

In addition, the contention-based leading transaction operator server 102 subdivides the leading transaction subscription amount that can classify the individual content items of the contention-based leading transaction subscription participants, (See step 203 of FIG. 2). In this case, the actual purchasing power database of the leading transaction applicants can be constructed at the size of the subscription price. In addition, the information of the database may be transmitted to the advertiser server 104.

In addition, the contention-type leading transaction operator server 102 may be provided with a dialog window through which the wired / wireless communication network 101 can exchange information. Through this opened dialogue, it is aimed to provide global economic map change and mega trend of seasonal, yearly and regional industries to each economic entity such as government, enterprise, We will communicate in real time about the improvement process of the leading transaction products and the process of making the marketing, design, product branding, etc. to collaborate with collective intelligence at the subscription stage classified by industry and industry category for the leading transaction products (Step 205 in FIG. 2).

In this dialogue, the participants of a certain term of economic term, economic word, brand name, company name made up of nouns and pronouns frequently used by leading transaction applicants excluding adjectives, verbs, observers, investigations, adverbs, In the case of Hangul, which has the suffix of the frequency value of the most used word, the database is converted into N-gram classification and then the extracted words are classified into the descending order. The ranking and the period Value to be quickly transmitted to the advertiser and the leading transaction subscriber to be displayed on the display window (step 205 in FIG. 2).

In addition, the contention-type leading transaction operator server 102 of the present invention provides a questionnaire for providing a market research function to an advertiser and a contention-based leading transaction subscriber, (Step: 204 in FIG. 2) in addition to the available amount and the corresponding items.

The above-mentioned contention-type leading transaction processes can be accepted by advertisers so that advertisers can check advertisements through the advertiser server 104 using the wired / wireless communication network 101 from time to time to advertise a specific person (refer to step : 207).

As shown in FIG. 3A and FIG. 3B, an advertisement targeting a specific person received from the advertiser is inserted into the advertisement display windows 210a and 210b to be inserted into the advertisement received by the operator of the contention-type leading transaction operator server 102 (Step 206 in FIG. 2). At this time, as shown in FIG. 3A and FIG. 3B, the display window on which the advertisement is inserted is displayed in the form of a numerical value or a graphical representation of the ranking in which the subscription fees for each product and time are aggregated. The advertisement includes at least one It can be strange. The advertiser server 104 may also be a well known PC, mobile and smart device, and the like.

The contention-type leading transaction operator server 102 transmits detailed information such as settlement, quantity allocation, and refund action according to the result of the leading transaction contention to each contention-type leading transaction subscription (step 208 in FIG. 2) And ends with informing the participant's server 103 (step 209 in FIG. 2).

100: Advertising system
102: Contending Leading Transaction Operator Server
103: Competitive Leading Transaction Applicant Server
104: Advertiser server
105: Competition goods provider server

Claims (9)

delete delete delete delete It is possible to input the leading transaction by region, gender, age, and quarter of the leading transaction participant by connecting signal communication with wired / wireless communication network and to be able to subscribe to the leading transaction with competitive bidding method. Leading transaction subscriber server;
It is connected to the leading transaction subscription participant so that they can exchange signals with each other through the wired / wireless communication network. In addition, in the leading transaction for the grain size pre-sale commodity in the category classified by each industry and industry registered by the commodity provider participating in the leading transaction contest And the leading transaction subscription payment made by the contestant of the leading transaction subscription participant can be performed in the above-mentioned wired / wireless communication network,
Leading Transaction Contest Providing subscription unit, transaction start date, deadline, and clearing procedure and method for the leading transaction by each participant's product, and receiving a subscription from competitive contending participant server for competitive bidding method for leading transaction And data of a predetermined contending type forwarding subscription reflected in real time is displayed on the display part of the content type server of the contending forwarding subscription server so that the contending type forwarding subscription participant can directly In order to increase the participation rate of leading transaction subscription participants by displaying the subscription competitiveness or to be able to refer to the competition rate of the subscription, the real-time competition type transaction of the contention-type leading transaction participants made by classifying the industry- Data of the current subscription payment data To provide advertisers with information on which industry and industry they prefer by region, gender, age, and quarter, and to predict future trends for each industry of each market participant In addition, the leading transaction subscription price, which can classify each individual of the content type and the amount standard, is segmented, and then the table is plotted, and the actual purchasing power of the contending type leading transaction subscription participant A contention-type leading transaction operator server that enables information provided from a database for the advertiser to be transmitted to an advertiser; And
A ranking server which is connected to the contention-type leading transaction operator server and the leading transaction subscription server through a wired / wireless communication network so as to receive a signal, The advertisement display window can be displayed in the form of a numerical value or a chart. When it is desired to insert an advertisement targeted at a specific person into the corresponding advertisement display window to be confirmed, the advertiser server ; An online advertising system using a contention-based leading transaction subscription payment database. The method of claim 5,
The contention-type leading transaction operator server is provided with a server for providing the megatrend of the global economic map change and seasonal, yearly, and regional industries to the above-mentioned advertiser, contention-type leading transaction participant or government, enterprise, We will communicate in real time the process of making the leading transaction products, the direction for the relevant market, marketing, design, and product branding as collaborations of collective intelligence in the subscribing stage classified by industry and industry category for several leading transaction products This dialog box is used to open a dialogue window where you can select the specific words of economic terms, economic terms, brand names, and company names, which consist of nouns and pronouns frequently used by leading traders except for adjectives, verbs, observers, investigations, adverbs, Frequency of words most frequently used by participants over a period of time In the case of Hangul with suffixes, it is converted into a database in N-gram classification. Then, a specific word is extracted and sorted by the descending order, and the ranking and period value of the words written most in this month, The content server transmits the content to a server of the contending leading transaction subscription server or provides a questionnaire to the contention-type leading transaction participant server to provide the market research function to the advertiser server and the contention-type leading transaction participant server, , The motive for participating in the event, the amount of the offerable subscription, and the related items, as well as the referral products and marketing directions that the individual members have usually thought about. Registering a prize preliminary product in a category classified by each industry and industry category in a contention-type leading transaction operator server through a contention-based merchandise provider server through a content provider server participating in a leading transaction contest;
The subscription unit, the commencement date, the commencement date, the settlement procedure and the method of the leading transaction are initiated through the contention-type leading transaction operator server according to the commodity of the participant in the leading transaction contention, and a plurality of subscription participant members Accepting an offer of a competitive bidding method for a leading transaction;
Constructing a database in the contention-type leading transaction operator server by reflecting real-time transaction subscription data of the subscription participants received by the contention-type leading transaction subscription participant server by region, sex, age, and quarter;
The data provided from the database of the conflicting leading transaction operator server is displayed on the display window connected to the PC, mobile and smart device so that the participant can directly check the competition rate before the participation, Inducing the participant to increase participation rate;
A real-time competitive contest leading transaction offer price of the leading transaction applicants is classified into categories according to industry and industry categories for several contending leading merchandise items, the contents of the corresponding information provided from the database To an advertiser through an advertiser server, thereby allowing an advertiser to predict which industries and industries are preferred by a plurality of leading transaction subscribers by region, sex, age, and quarter, In the case of the contending leading transaction subscription, it is possible to classify the leading transaction subscription price that can classify according to the individual price and the amount standard, and then to tabulate the actual subscription price of the contending leading transaction subscriber in the size of the subscription price, Database on the server And transmitting the information provided from the database to the advertiser server; And
The display window provided in numerical value and tabular form can be confirmed at all times from the advertiser by using the rank in which the subscription fee for each product and the time period provided from the contention type leading transaction operator server is aggregated and the advertiser who confirms the display window And if the at least one advertisement is desired to be displayed, the advertisement server can transmit the advertisement to the contention-type leading transaction operator server through the advertiser server. The method of claim 7,
In order to provide global economic map changes and mega-trends of seasonal, yearly, and regional industries to advertisers, leading traders, government, business, households, etc., the contention- In order to communicate the realization of the improvement process of the corresponding leading product and the process of making the marketing, design, and branding of the product into collaboration of the collective intelligence in the subscription phase classified by the industry and industry categories, And for a certain period of time for specific words of economic terms, economic terms, brand names, and company names, which consist of nouns and pronouns frequently used by leading traders, except for adjectives, verbs, observers, investigations, adverbs, The frequency of the most commonly used words is suffixed with In the case of Hangul, the database is classified into N-gram classification, and then a specific word is extracted and classified in a descending order. The ranking of the words most used this month, And displaying it on the display window. The online advertisement method using the contention-based leading transaction subscription payment database, The method of claim 8,
The contention-type leading transaction operator server is provided with a questionnaire to provide market research function to the advertisers and the contending leading transaction applicants, A step of conducting a questionnaire such as a leading transaction recommendation product or a marketing direction that the individual has usually thought of.

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