KR101670540B1 - System and Method for providing advertisement to progressbar - Google Patents

Abstract

The present invention provides an advertisement providing system for a progress bar capable of receiving and outputting advertisement contents from a server in real time whenever a progress bar section such as connection, data loading, screen switching, and the like occurs during execution of an application program installed in a user terminal And a method thereof.

Description

[0001] The present invention relates to an advertisement providing system for a progress bar,

The present invention relates to an advertising method using the Internet, and more particularly, to an advertising method using the Internet. More particularly, the present invention relates to an advertising method using an Internet, And more particularly, to a system and method for providing an advertisement for a progress bar in which advertisement contents can be received and output in real time.

In the conventional Internet advertisement, most of the banner advertisement is occupied. In order to service the banner advertisement, it is troublesome to change UI (user interface) and UX (user eXperience design) in the existing application service environment.

Such a banner advertisement system is required not only to transform and modify an advertisement operator's application or an advertisement introduction application but also to an unnecessary interface adjustment and correction work for setting an advertisement position of a banner advertisement. Therefore, it has a disadvantage that it inconveniences the user who wants to use the original service for moving the content page or searching for information.

In addition, the banner advertisement has a disadvantage that it inconveniences the user because the page loading time is prolonged due to the advertisement during the movement of the content page or the information search.

According to an aspect of the present invention, there is provided a method for providing a program bar set by an application developer so as to be exposed to a progress bar section such as an access, data loading, The present invention provides a real-time advertisement providing system and a method thereof, which can output an advertisement and an information content without adding a separate advertisement area and an edit. Thus, the present invention can output the advertisement contents not only at the time of execution of the application program but also at every progress bar section already set by the application developer without any modification.

According to another aspect of the present invention, there is provided a method for providing a first program bar of a specific application program including a first progress bar section and a second progress bar section, A wireless communication unit for receiving second advertisement contents provided from the server at a second loading time of the second progressive bar section; A display unit for outputting the received first and second advertisement contents for each loading time; An advertisement content loader for controlling the display unit to output the first advertisement content in the first progress bar section and controlling the display unit to output the second advertisement content in the second progress bar section; And a control unit for confirming whether or not an advertisement providing service of the specific application program is eligible and for requesting an advertisement content to the server based on a result of the checking.

According to another aspect of the present invention, there is provided a mobile communication terminal, comprising: a wireless communication unit for receiving an advertisement content request from a user terminal and transmitting advertisement contents at a time when a progress bar section of a specific application program occurs; A member management unit for managing category selection information for each user terminal, advertisement providing service subscription information for application programs, and exposure type information of advertisement contents; A cost settlement unit for managing the deposit by advertisement content and for accounting for the expense according to the exposure of the advertisement contents; And when the advertisement content request is received, selecting at least one or more advertisement contents to be provided based on the category selection information for each user terminal and the deposit status per advertisement content, and transmitting the selected at least one advertisement content to a progress bar section And outputting the advertisement for a predetermined period of time after the advertisement is generated.

According to another aspect of the present invention, there is provided a method of searching for an application program, the method comprising: searching application programs provided in the terminal; The advertisement content loader is interlocked with the advertisement content loader in the progress bar section of the application programs targeted for the advertisement providing service among the searched application programs based on the result of the checking in step 1, Outputting the advertisement content received from the server; A third step of requesting an advertisement content to the server when an execution of a specific application program including first and second progress bar sections is detected among application programs targeted for the advertisement providing service; Outputting the first advertisement content to the first progress bar section when a first advertisement content provided from the server is received at a first loading time of the first progress bar section; And outputting a second advertisement content to the second progressive bar section when a second advertisement content provided from the server is received at a second loading time of the second progressive bar section, And provides a method of providing an advertisement for a progress bar in the Internet.

According to another aspect of the present invention for achieving the above object, when an advertisement content is requested from the user terminal at the time of occurrence of a progress bar section during execution of a specific application program included in the user terminal, (1) selecting advertisement contents to be provided to the user terminal among the contents and transmitting the advertisement contents to the user terminal during the generation of the progress bar section; And (2) a step (2) of, when the advertisement completion of the advertisement content is notified from the user terminal, a cost of exposing the transmitted advertisement content to the server.

According to the present invention, since the real-time advertisement contents are received from the server for the progress bar exposed during execution of the application program, the memory usage of the user terminal can be minimized.

In addition, according to the present invention, it is possible to expose the advertisement contents to all the progress bars generated during the execution of the application program, thereby preventing the boredom of the waiting user, and at the same time, .

Also, according to the present invention, the advertisement contents can be exposed to all the progress bars generated during the execution of the application program, and the advertisement can be watched during the wait time occurring during the execution of the application program, thereby increasing the concentration of the advertisement.

BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a block diagram schematically showing an entire network of an advertisement providing system for a progress bar according to an embodiment of the present invention; Fig.
Fig. 2 is a configuration diagram showing a detailed configuration of the user terminal of Fig. 1. Fig.
3 is a configuration diagram showing the detailed configuration of the advertisement contents providing server of Fig.
4 is a flowchart for explaining an advertisement providing method for a progress bar according to an embodiment of the present invention.
5 is an exemplary diagram illustrating a data flow between respective components according to the advertisement providing method for the progress bar of FIG.
6 is an exemplary view illustrating an advertisement content output screen according to an advertisement providing method for a progress bar according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings. In the following description, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a block diagram schematically showing an overall network relationship of an advertisement providing system for a progress bar according to an embodiment of the present invention; Fig.

1, an advertisement providing system for a progress bar according to an embodiment of the present invention includes at least one user terminal 10, an application program providing server 20, an advertisement providing server 30, And a server 40.

Here, the user terminal 10, the application program providing server 20, the advertisement providing server 30, and the advertisement content providing server 40 are linked with each other through a network. At this time, the network may include a wired / wireless Internet network, a mobile communication network, and the like.

In addition, the advertisement content includes a variety of contents in a format that can be supported by a telephone connection, a web page link, and a smart device as well as texts, images, moving images, animations, 2D / 3D images, .

When an application developer develops an application using a development toolkit, a progress bar is added for each section where loading, such as access, data loading, screen switching, and the like, occurs during execution of the application. At this time, In addition to the progress bar files provided by the development toolkit, you can also insert additional progress bar classes (animation, text, video, image, flash etc) files. In other words, while the application is being executed on the user terminal, the application program previously applied to each section predefined by the developer such as connection, data loading, and screen switching is exposed.

Accordingly, the advertisement providing service for the progress bar (hereinafter, referred to as the progress bar advertising providing service) according to the present invention is a service providing service for providing the advertisement of the progress bar, And the like are referred to as a progress bar section, and a service that outputs the advertisement contents received from the server in real time during the loading time to the progress bar which is previously applied to such a progress bar section. In the present invention, the progress bar of the progress bar section can be automatically converted into the advertisement content received from the server and output in real time.

Here, the loading image is an image displayed during the loading time of all the progress bar sections that occur during the execution of the application program.

Specifically, the user terminal 10 is provided with an application program (hereinafter referred to as a 'service application') for executing a progress bar advertisement providing service, and the service application is a user terminal 10, May be provided through downloading by accessing the advertisement providing server 30 or by downloading by connecting to the application providing server 20.

Such a user terminal 10 may be a mobile communication terminal operating according to various communication protocols corresponding to various communication systems, a computer terminal, a communication terminal such as a smart phone, A service application can be connected to the advertisement providing server 30 to join the service, and a category of the advertisement to be provided can be set to receive the pro- gram bar advertisement providing service.

To this end, the user terminal 10 executes the service application to access the advertisement providing server 30 in order to receive the prog-bar advertisement providing service, and then proceeds to join the member or proceeds to the user terminal 10), or a unique number of the terminal.

The user terminal 10 executes a service application and starts a progress bar advertisement providing service. First, all application programs provided in the terminal are searched and information of all the searched application programs is transmitted to the advertisement providing server 30, And request confirmation whether or not the service is provided for the progressive bar advertisement service. At this time, the user terminal 10 can provide information of all the retrieved application programs to the server 30.

In addition, the user terminal 10 receives and stores a result of checking the service object of the application programs from the advertisement providing server 30, and stores all the progresses that occur during the execution of the application programs, So that the progress bar of the bar section is output in real time to the advertisement contents provided by the server 30. At this time, the user terminal 10 can output the advertisement content provided from the advertisement providing server 30 in a streaming manner, and can output the advertisement content in place of the progress bar without further modification.

In addition, the user terminal 10 may output different advertisement contents provided by the server 30 to a plurality of progress bar sections that occur during the execution of an application program serving as a progressive bar advertisement providing service target.

That is, for every progress bar section that occurs during the execution of a specific application program, the user terminal 10 displays only the first advertisement content in the first progress bar section regardless of the exposure time and / or the loading time of the advertisement content And output only the second advertisement content in the second progress bar section.

For example, the user terminal 10 receives and outputs the first advertisement content from the server 30 in a first progress bar section that occurs during the execution of a specific application program, The content can be provided from the server 30 and output. Here, the first advertisement content and the second advertisement content are different advertisement contents.

In addition, the user terminal 10 may output different advertisement contents provided by the server 30 to one progress bar section that occurs during the execution of an application program serving as a progressive bar advertisement providing service target.

For example, the user terminal 10 may first receive and output the first advertisement content from the server 30 in a first progress bar section that occurs during the execution of a specific application program, The second advertisement contents may be received from the server 30 and output after the first advertisement contents.

In addition, the user terminal 10 may continuously output one advertisement content provided by the server 30 to a plurality of progress bar sections generated during the execution of an application program serving as a progressive bar advertisement providing service target .

For example, the user terminal 10 receives and outputs the first advertisement content from the server 30 in a first progress bar section that occurs during the execution of a specific application program, and outputs the loading time of the second progress bar section The first advertisement content may be provided again from the server 30 or the first advertisement content may be continuously output.

The application program providing server 20 can provide application programs in various fields, and can access the advertisement providing server 30 and request a joining of a progress bar advertisement providing service for each application program. Thus, the advertisement providing server 30 can confirm whether or not the application program provided in the user terminal 10 is subject to the progressive advertisement providing service. The application providing server 20 may be a distribution server for each application program.

When the user terminal 10 is connected to the advertisement providing server 30, the advertisement providing server 30 processes the subscription of the membership subscription and the progress bar advertisement providing service, provides advertisement content information for each category to the user terminal 10, It is possible to receive and store the category selection information from the terminal 10.

In addition, the advertisement providing server 30 stores setting information for the advertisement type of the advertisement content (hereinafter, referred to as " exposure type information of the advertisement content " Can be stored. Here, the exposure type information of the advertisement content may be a type that provides one advertisement content in one progress bar section, a type that determines the number of advertisement contents to be provided by counting the exposure time of the advertisement content, and the like.

For example, the advertisement providing server 30 may be configured to provide the first advertisement content in the first progress bar section of the specific application program and to provide the second advertisement content in the second progress bar section. As another example, the advertisement providing server 30 may be set to count the exposure time of the advertisement content and provide one advertisement content until the preset exposure time is exceeded.

Also, the advertisement providing server 30 confirms whether or not the application programs included in the user terminal 10 are subscribed to the service, and provides the confirmation result to the user terminal 10. At this time, the user terminal 10 stores the service subscription information of the application programs, and when the specific application program subscribed to the service is activated using the service subscription information, the advertisement server 30 can immediately request the advertisement content.

Also, the advertisement providing server 30 receives and stores the advertisement content from the advertisement content providing server 40, and classifies the provided advertisement content into categories. At this time, the advertisement providing server 30 can accumulate deposit for each advertisement content by paying in advance the advertisement fee for each advertisement content from the advertiser.

In addition, the advertisement providing server 30 can select the advertisement content to be provided to the user terminal 10 based on the priority order according to the category selection information and the remaining amount of the deposit.

For example, the advertisement providing server 30 looks up the category selection information for each stored user terminal, searches for the advertisement content corresponding to the displayed category selection information, and then, in descending order of remaining reserves among the retrieved advertisement contents Ranking allows you to select the ad content with the highest priority.

In addition, the advertisement providing server 30 may store the advertisement content type information of each application program in advance, and may select the advertisement content to be provided to the user terminal 10 based on the advertisement content type information of each application program have.

For example, if the advertisement content type information for each application program is provided for each of the program bar sections, the advertisement providing server 30 transmits the first advertisement content to the first program bar section of the specific application program , And the second advertisement content in the second progress bar section, respectively.

For example, if the advertisement content type information for each application is provided according to the exposure time, the advertisement providing server 30 may display the first advertisement content output in the first progress bar section of the specific application program And if the exposure time of the counted first advertisement content is less than the loading time of the first progress bar interval or exceeds the preset exposure time, the second advertisement content is additionally provided to the first progress bar interval .

For example, if the advertisement content type information for each application is provided according to the exposure time, the advertisement providing server 30 may determine that the advertisement content of the first advertisement content Counting the exposure time, and if the exposure time of the counted first advertisement content is less than a preset exposure time, the first advertisement content can be provided successively to the second progressive bar section.

That is, the advertisement providing server 30 may provide a plurality of data progress bar sections until the counted exposure time for the first advertisement content exceeds a preset exposure time.

In addition, the advertisement providing server 30 stores deposit information previously paid for each advertisement content, prepares a cost incurred in one-time exposure of the advertisement content, Or may collectively charge the costs incurred after counting the number of exposures of the advertisement content for a predetermined period of time.

Also, the advertisement providing server 30 checks whether the deposit for the advertisement contents is exhausted, and deletes the advertisement contents when the deposit of the advertisement contents is exhausted. Accordingly, when there is no advertisement content having a remaining deposit, the advertisement providing server 30 exposes the existing progress bar in the progress bar section without providing advertisement contents to the user terminal.

The advertisement content providing server 40 provides the advertisement content to the advertisement providing server 30, and may pay the advertisement contents for the advertisement contents in advance or collectively pay according to the number of times the advertisement contents are provided.

Meanwhile, in the present invention, the configuration in which the exposure time of the advertisement content is counted and the exposure type of the advertisement content is different based on the counting result is limited to being implemented in the advertisement providing server. However, the present invention is not limited thereto, .

Hereinafter, a configuration in which the exposure time of the advertisement content is counted and the exposure type of the advertisement content is different based on the counting result is implemented in the user terminal, It is possible to output different advertisement contents provided by the server 30 to one progress bar section occurring during the execution of the application program as the object.

For example, the user terminal 10 receives and outputs the first advertisement content from the server 30 in a first progress bar section generated during execution of a specific application program, and counts the exposure time of the first advertisement content If the counted exposure time exceeds a preset exposure time, the controller 30 requests another advertisement content from the server 30, and when the counted exposure time exceeds the preset exposure time, The second advertisement content may be received and output in the first progress bar section following the first advertisement content.

In addition, the user terminal 10 can successively output one advertisement content provided by the server 30 to a plurality of progress bar sections that occur during the execution of an application program serving as a progressive bar advertisement providing service target.

For example, the user terminal 10 receives and outputs the first advertisement content from the server 30 in a first progress bar section generated during execution of a specific application program, and counts the exposure time of the first advertisement content If the counted exposure time is smaller than the preset exposure time by comparing the preset exposure time with the counted exposure time for the first advertisement content, the first advertisement content can be continuously output in the second progressive bar section have. That is, in the present invention, the first advertisement contents can be continuously output for a plurality of progress bar sections until the counted exposure time exceeds a preset exposure time.

For example, the user terminal 10 may receive and output the first advertisement content from the server 30 in a first progress bar section generated during the execution of a specific application program, If the time is shorter than the preset exposure time for the first advertisement content, the first advertisement content can be continuously output in the second progressive bar section. That is, in the present invention, one advertisement content can be continuously output to a plurality of data progress bar sections until a preset exposure time is satisfied.

According to another aspect of the present invention, there is provided a system and method for providing an advertisement for a progress bar, the system including a means for allowing a user terminal to grasp a current position, such as a GPS receiver, The user terminal can provide the related advertisement contents according to the region / location to the real time user terminal, and the user terminal can receive the related advertisement contents by region / location and output in place of the progress bar exposed in the progress bar section. Here, the related advertisement contents by region / location may be special product information, tourist information, restaurant information of the area, and the like.

Fig. 2 is a configuration diagram showing a detailed configuration of the user terminal of Fig. 1. Fig. Here, the user terminal will only be described in connection with the present invention, that is, a configuration necessary for running a service app for executing a progamme advertisement service, and a description of a configuration for performing other functions will be omitted.

Referring to FIG. 2, the user terminal 10 according to an embodiment of the present invention includes a server (not shown) at a first loading time of a first progress bar section of a specific application program including first and second progress bar sections A wireless communication unit 101 for receiving the first advertisement content provided from the server 30 and the second advertisement content provided from the server 30 at the second loading time of the second progressive bar section, A display unit 102 for outputting the second advertisement content for each loading time, a display unit 102 for controlling the display unit 102 so that the first advertisement content is output at the same time as the first advertisement content is received, An advertisement content loader 103 that controls the display unit 102 to be output in a second progressive bar section and the execution of a specific application program is monitored and when the execution of a specific application program is detected, Includes a control unit 104. Here, in the first progress bar section and the second progress bar section, a progress bar previously applied when the application program is produced is exposed.

Specifically, the wireless communication unit 101 transmits a request message of a progress bar advertisement providing service to the advertisement providing server 30 under the control of the control unit 104. [ That is, when the execution of the specific application program is detected, the control unit 104 controls the wireless communication unit 101 to request the advertisement contents.

In addition, the wireless communication unit 101 receives the advertisement contents provided from the advertisement providing server 30, and transmits the received advertisement contents to the control unit 104.

Then, the display unit 102 outputs the delivered advertisement contents for a predetermined time under the control of the advertisement content loader 103. [

The advertisement content loader 103 is means for outputting an existing progress bar displayed in the progress bar section of the application program to the advertisement content received from the server 30, And outputs the existing progress bar to the advertisement contents provided from the advertisement providing server 30. [ That is, the advertisement content loader 103 controls the display unit 102 to output the advertisement content delivered from the control unit 104 during the progress bar period.

For this, the advertisement content loader 103 is interlocked with the progress bar sections of the application programs targeted for the pro- gram bar advertisement providing service under the control of the control section 104. [ That is, when the application programs are executed and the progress bar section is generated, the advertisement content loader 103 automatically interlocks with the advertisement content loader 103 to display the progress bar of the progress bar section generated during the execution of the application program, Real-time output is performed. At this time, the advertisement content loader 103 may replace the progress bar of the progress bar section with the advertisement content without modifying the existing progress bar of the progress bar section or making any modification to the received advertisement content.

The control unit 104 searches all application programs provided in the terminal and requests the advertisement providing server 30 to confirm whether all the searched application programs are service targets or not, And receives and manages the service object information.

The control unit 104 may inquire service target information of the stored application programs when the execution of the application program is detected, and may request the advertisement content server 30 to immediately provide the advertisement content if the application program is a service target.

In addition, the control unit 104 transmits the advertisement content received from the advertisement providing server 30 to the advertisement content loader 103 so that the advertisement content is outputted in the progress bar section.

For example, when the first advertisement content is received in the first progress bar section of a specific application program, the control unit 104 transmits the first advertisement content to the advertisement content loader 103, The advertisement content loader 103 controls the display unit 102 to output the first advertisement content in the first progress bar section in the advertisement content loader 103 and controls the display unit 102 in the second progress bar section And can control the display unit 102 to output the second advertisement content. At this time, the exposure of the first and second advertisement contents is performed only during the loading time.

For example, when the first advertisement content and the second advertisement content are consecutively received in the first progress bar section of the specific application program, the control unit 104 sequentially transmits the first advertisement content and the second advertisement content to the advertisement content loader 103, The content loader 103 can control the display unit 102 to sequentially output the first advertisement content and the second advertisement content in the first progress bar section. At this time, the exposure of the first advertisement content is performed until the second advertisement content is received, and when the second advertisement content is received, the exposure of the first advertisement content is stopped and the second advertisement content is exposed for the remaining loading time.

As another example, the control unit 104 may control the advertisement content loader 103 so that the first advertisement content is subsequently output in the first and second progress bar sections of the specific application program. At this time, the exposure time of the first advertisement content is up to a preset exposure time.

When the execution of the application program is completed and the progress bar advertisement providing service is terminated, the control unit 104 notifies the advertisement providing server 30 that the advertisement content has been successfully completed.

As described above, the user terminal providing the advertisement for the progress bar according to the present invention changes the existing loading image from the server to the advertisement contents real-time received by the advertisement content loader every time a progress bar section occurs during the execution of the application program Therefore, it is unnecessary to store the advertisement contents through downloading in advance, and it is possible to expose the advertisement naturally during the loading time, thereby increasing the concentration of the user's advertisement, thereby maximizing the advertisement effect.

3 is a configuration diagram showing the detailed configuration of the advertisement providing server in Fig.

3, an advertisement providing server 30 according to an embodiment of the present invention includes a wireless communication unit 301 for transmitting advertisement contents to a user terminal 10, a subscription service for a user, A cost management unit 304 for managing the deposit for each advertisement content and accounting for the expense of each advertisement content, and a payment unit 304 for, when receiving the advertisement content request, And a control unit 306 for selecting an advertisement content if the application program is a service target and providing the selected advertisement content at a time when a progress bar section of the application program is generated.

Here, the member management unit 302 may include a member information database 303 (e.g., a member information database) for storing member subscription information, a progress bar advertisement providing service subscription information of an application program, advertisement category selection information for each user terminal, ).

In addition, the cost settlement unit 304 includes a settlement information database 305 for storing billing policies, settlement history information for each advertisement content, settlement history information for each user terminal, and the like.

In addition, the control unit 306 includes an advertisement content database 307 for categorizing and storing the advertisement content provided from the advertisement content providing server 40 by category.

The wireless communication unit 101 receives the advertisement content request from the user terminal 10 and controls the advertisement content to be controlled by the control unit 306 at the time when a progress bar section of a specific application program is generated. .

In addition, the wireless communication unit 101 can receive category selection information for advertisement contents to be provided from the user terminal 10 at the time of subscription of a user and service subscription.

When the user terminal 10 is connected, the member management section 302 processes subscription to members and / or a progress bar advertisement providing service under the control of the control section 306, And stores the category selection information.

When the application program providing server 20 is connected, the member management unit 302 processes subscription of a progressive advertisement providing service of the application program under the control of the control unit 306, stores the subscription information, And stores the advertisement content exposure type information for each application program received from the server 20.

The cost settlement unit 304 stores the deposit paid in advance for the advertisement content for each advertisement content, and stores a cost settlement history corresponding to the number of times of exposure of the advertisement content for each advertisement content and / or for each user terminal.

In addition, the cost settlement unit 304 manages the charging policy for the advertisement content, deducts the cost generated according to the charging policy from the deposit, or collectively charges the advertisement content providing server 40. Here, the billing policy is made by consultation with the advertiser, and it can be set to set a cost incurred in a single exposure of the advertisement content, or to set a charge according to the exposure time of the advertisement content to settle the charge.

For example, if the advertisement fee for the advertisement content is paid in advance and the deposit is accumulated for each advertisement content, the cost settlement unit 304 subtracts the cost incurred in one-time exposure of the advertisement content from the accumulated deposit The costs can be settled. For example, the cost accounting unit 304 counts the number of exposures of the advertisement contents for a predetermined period of time, calculates the total cost by using the expense determined in the single exposure and the counted number of exposures, (40).

The control unit 306 classifies the advertisement contents provided by the advertisement contents providing server 40 into categories and stores the classified contents.

When receiving the request for advertisement contents from the user terminal 10, the control unit 306 can select the advertisement content to be provided based on the category selection information for each user terminal and the remaining deposit for each advertisement content. For example, the control unit 306 searches the category selection information of the user terminal 10 for the stored category selection information for the stored user terminal, searches the category selection information corresponding to the user terminal 10, Can be selected.

In addition, the control unit 306 can select the advertisement content to be provided based on the advertisement content exposure type information for each application program. For example, if the advertisement content exposure type information of the application program is an individual advertisement content provision for each progress bar section, the control unit 306 determines that the first advertisement content is included in the first program bar section of the application program, The advertisement contents can be selected so that the second advertisement content is output from the user terminal 10 in the Grass bar section.

For example, the control unit 306 counts the exposure time of the provided advertisement contents if the advertisement content exposure type information of the application program provides the advertisement content according to the exposure time, and counts the exposure time of the application program based on the counted exposure time. A plurality of advertisement contents can be selected such that the first advertisement content and the second advertisement content are subsequently output in the first progress bar section.

For example, the control unit 306 may count the exposure time of the provided advertisement content if the advertisement content exposure type information of the application program is advertisement content according to the exposure time, The user can select one advertisement content such that the first advertisement content is continuously output in the first and second progress bar sections of the first and second progress bar sections.

Specifically, if the advertisement content type information for each application program is provided according to the exposure time, the control unit 306 counts the exposure time of the first advertisement content output in the first progress bar section of the specific application program , And may further provide the second advertisement content to the first progress bar section if the exposure time of the counted first advertisement content is smaller than the loading time of the first progress bar section or exceeds the preset exposure time.

The control unit 306 counts the exposure time of the first advertisement content outputted in the first progress bar section of the specific application program if the advertisement content exposure type information of each application program provides the advertisement content according to the exposure time, If the exposure time of the counted first advertisement content is less than the predetermined exposure time, the first advertisement content can be provided successively to the second progressive bar section.

That is, the control unit 306 may provide the plurality of data progress bar sections until the counted exposure time for the first advertisement content exceeds a preset exposure time.

The control unit 306 controls the cost settlement unit 304 to settle the cost for the advertisement content when the user terminal 10 is notified of the completion of the exposure of the advertisement content.

On the other hand, the control unit 306 can identify the advertisement content that lacks the deposit amount among the advertisement contents, and stop providing the advertisement contents that are insufficient. At this time, the control unit 306 removes or stores the advertisement content that lacks the deposit, and notifies the advertisement content providing server 40 of the lack of the deposit, and may request payment of the advertisement fee.

4 is a flowchart for explaining an advertisement providing method for a progress bar according to an embodiment of the present invention. Here, the advertisement providing method for the progress bar may be implemented by the advertisement providing system for the progress bar shown in FIG. 1 to FIG.

Referring to FIG. 4, in step S401, an advertisement providing method for a progress bar according to an exemplary embodiment of the present invention transmits application program information provided in a terminal to an advertisement providing server in a user terminal.

Then, the advertisement providing server confirms whether the application programs are service objects or not using the received application program information (S402).

To this end, in this embodiment, the advertisement providing server must have the subscription information of the progressive advertisement providing service for the application programs built in advance. That is, the advertisement providing server manages the service subscription information of the application programs, inquires of the application programs about the service subscription according to the request of the user terminal, and provides information of the application programs identified as the service target to the user terminal.

Then, in step S402, the user terminal performs interworking between the application programs identified as the service target and the advertisement content loader as a result of the determination in step S402. That is, the user terminal collectively performs an operation of interlocking the advertisement content loader with the progress bar sections of the application programs to be served, among the application programs provided in the terminal. As a result, when the application program is executed and a progress bar section is generated thereafter, the advertisement content loader can be automatically linked to provide the pro- gram bar advertisement providing service. Here, the advertisement content loader then outputs the loading image of the progress bar section to the advertisement contents received from the advertisement providing server.

Then, the user terminal can check whether or not the application program executed using the application program information identified as the service target provided from the advertisement providing server is the service target, and if the application program is the service target, Content can be requested immediately.

Then, the user terminal monitors the execution of the application program, and when the execution of the specific application program as a service target is detected, the advertisement content server requests the advertisement content server (S404).

Then, the advertisement providing server selects and provides the advertisement contents to be outputted in the progress bar section of the specific application program (S405). In this case, the criteria for selecting the advertisement content may be category selection information for each user terminal, advertisement content type information for each application program, remaining amount of deposit for each advertisement content, and the like. The selection process of the advertisement contents in the present embodiment will be described in detail with reference to FIG.

Then, the user terminal real-time receives the advertisement contents provided from the advertisement providing server and outputs the received advertisement contents to the progress bar section of the specific application program (S406). At this time, the advertisement content can be replaced with the existing loading image of the progress bar section by the advertisement content loader.

Thus, the present invention can receive and output, in real time, the advertisement contents provided from the server whenever the user terminal has a progress bar section of the application programs. This allows the user to provide various advertising content information, eliminates the need to wait for the application's loading time, and allows the user to concentrate on the advertising content displayed in the progress bar section, have.

5 is an exemplary diagram illustrating a data flow between respective components according to the advertisement providing method for the progress bar of FIG.

5, first, the application program providing server 20 provides application programs to the advertisement providing server 30 (S501). At this time, the application program distributor inserts a progress bar advertisement providing service for the application programs (S502), and sets the exposure type of the advertisement contents to be outputted in the roaming section of the application program. Here, the exposure type of the advertisement content to be outputted in the data roaming interval of the application program refers to whether to provide different advertisement contents for each data roaming interval, to provide one advertisement content to be outputted in a plurality of data roaming intervals, and the like .

Then, the advertisement providing server 30 stores the setting information on the advertisement content exposure type for each application program (S503).

Then, the advertisement content providing server 40 accesses the advertisement providing server 30 to provide the advertisement contents (S504), prepares the advertisement fee for the advertisement contents, and accumulates the deposit (S505).

At this time, the advertisement providing server 30 stores and manages the deposit accumulated for each advertisement content (S506).

Then, the user terminal 10 accesses the advertisement providing server 30 to request the subscription of the user and subscription to the advertisement service, and provides category selection information of the advertisement contents to be provided (S507). At this time, the advertisement providing server 30 can provide the category information of the advertisement contents to be provided to the user terminal 10, when the request for joining the progress bar advertisement providing service is received from the user terminal 10.

Then, the advertisement providing server 30 receives and stores the category selection information for each user terminal (S508). Here, the category selection information for each user terminal may be used as a reference for selecting an advertisement content thereafter.

Then, the user terminal 10 searches all application program information provided in the terminal and provides it to the advertisement providing server 30 (S509), and requests confirmation of whether or not the application programs are a progress bar advertisement providing service target do.

Then, the advertisement providing server 30 inquires the service subscription information for each application program with respect to the application program information provided from the user terminal 10 to check whether each application program is a service target (S510).

Then, the advertisement providing server 30 provides the user terminal 10 with a result of checking whether or not the service is to be subscribed to the application programs (S511), and the user terminal 10 uses the confirmation result The advertisement content loader is interworked with the progress bar sections of the application programs (S512). That is, when the program bar section of the application program is interlocked with the advertisement content loader with the program bar sections of the application programs, the advertisement content loader is automatically interlocked to transmit the loading image of the program bar section to the server 30 And controls the display unit to output the advertisement content.

Then, the user terminal 10 monitors the execution of the application programs (S513). When the execution of the specific application program is detected (S514), the user terminal 10 requests the advertisement providing server 30 for the advertisement content (S515).

At this time, the advertisement providing server 30 selects the advertisement content to be provided based on the category selection information for each user terminal, the setting information for the advertisement content exposure type for each application program, the remaining amount of deposit for each advertisement content, and the like.

For example, the advertisement providing server 30 first inquires the category selection information stored for each user terminal, and if there is category selection information, selects advertisement contents to be provided among the advertisement contents corresponding to the selected category.

In addition, the advertisement providing server 30 inquires the remaining amount of the deposit according to the advertisement content among the advertisement contents included in the selected category, and selects the advertisement contents to be provided with priority in order of the advertisement contents having a large amount of remaining deposit. As a result, the advertisement content paid a large amount of money may be given a lot of opportunity to be exposed to the user.

On the other hand, the advertisement providing server 30 can select the number of advertisement contents to be provided based on the setting information on the advertisement content exposure type for each application program.

For example, if the advertisement content exposure type information of a specific application program is an individual advertisement content provision for each data progress bar section, the advertisement providing server 30 may set the first advertisement content in the first progress bar section of the specific application program , And a plurality of advertisement contents may be selected and provided so that the second advertisement contents are output from the user terminal 10 in the second progressive bar section.

For example, if the advertisement content exposure type information of the specific application program is an advertisement content content according to the exposure time, the advertisement providing server 30 may set the first advertisement content and the second advertisement content in the first progress bar section of the specific application program, A plurality of advertisement contents may be selected and provided so that the advertisement contents are continuously output. At this time, the advertisement providing server 30 counts the exposure time of the first advertisement content, and when the counted exposure time exceeds the preset exposure time of the first advertisement content, And provides it to the user terminal 10 in the Grass bar section.

Thus, the advertisement providing server 30 can sequentially provide a plurality of advertisement contents so that a plurality of advertisement contents are output in one progress bar section generated during execution of a specific application program. Meanwhile, the advertisement providing server 30 may sequentially provide a plurality of advertisement contents such that a plurality of advertisement contents are output for one progress bar section regardless of the exposure time of the advertisement contents.

For example, if the advertisement content exposure type information of a specific application program is an advertisement content content according to the exposure time, the advertisement providing server 30 may set the first and second progress bar sections of the specific application program, The first advertisement content can be selected and provided to be output next. At this time, the advertisement providing server 30 counts the exposure time of the first advertisement content, and if the counted exposure time is smaller than the preset exposure time of the first advertisement content, So that the first advertisement content is output in the other progress bar section.

Then, the advertisement providing server 30 provides the selected advertisement contents at the time when the progress bar section of the specific application program of the user terminal 10 is generated (S517).

Then, the user terminal 10 outputs the advertisement content received from the server 30 to the display unit through the advertisement content loader (S518). At this time, the user terminal 10 checks whether the advertisement contents are normally exposed without stopping.

Then, the user terminal 10 notifies the advertisement providing server 30 of the completion of the exposure of the advertisement content (S519), and the advertisement providing server 30 sets the cost of exposing the advertisement content (S520).

At this time, the advertisement providing server 30 calculates the cost by subtracting the cost incurred in one-time exposure of the previously set advertisement contents from the deposit.

Also, the advertisement providing server 30 counts the number of times of exposure of the advertisement contents for a predetermined period, calculates a fee based on the cost incurred in the case of the one-time exposure of the advertisement content that has been prepared in advance, and bills the calculated fee to the advertiser (S521).

6 is an exemplary view illustrating an advertisement content output screen according to an advertisement providing method for a progress bar according to an embodiment of the present invention.

6A and 6B, an application program loader according to the present invention is applied according to execution of an application program in a user terminal, and an existing loading image is output to the advertisement content.

The present invention has been described with reference to the preferred embodiments. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Accordingly, the disclosed embodiments are to be considered in an illustrative rather than a restrictive sense, and all differences within the scope of equivalents thereof should be construed as being included in the present invention.

Further, the apparatus and method according to the present invention can be embodied as computer readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of the recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and a carrier wave (for example, transmission via the Internet). The computer-readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

10. User terminal 20. Application server
30. Advertisement providing server 40. Advertisement contents providing server

Claims (16)

Receiving a first advertisement content provided from a server at a first loading time of the first progress bar section of a specific application program consisting of first and second progress bar sections, A wireless communication unit for receiving second advertisement contents provided from the server at a loading time;
A display unit for outputting the received first and second advertisement contents for each loading time;
An advertisement content loader for controlling the display unit to output the first advertisement content in the first progress bar section and controlling the display unit to output the second advertisement content in the second progress bar section; And
And a server for requesting advertisement content from the server based on a result of the check, and for counting an exposure time of a first advertisement content output in a first progress bar section of the specific application program, Comparing the exposure time of the counted first advertisement content with the preset exposure time for the first advertisement content, and if the counted exposure time of the first advertisement content is less than the predetermined exposure time, And a control unit for controlling the advertisement content loader such that the first advertisement content is exposed following the second progress bar section. The method according to claim 1,
Wherein the first ad content and the second ad content are the same ad content. The method according to claim 1,
Wherein the control unit requests the advertisement content from the server if the exposure time of the first advertisement content is greater than a preset exposure time,
Wherein the wireless communication unit receives the third advertisement content provided from the server during a loading time of a first progress bar section of the specific application program,
Wherein the advertisement content loader controls the display unit to continuously output the third advertisement content received after the first advertisement content is output in the first progress bar section. The method according to claim 1,
Wherein the wireless communication unit transmits a fourth advertisement content from the server at a first loading time of a first progress bar section of the specific application program and a fourth advertisement content from the server at a second loading time of the second progress bar section, Further receiving each of the contents,
Wherein the advertisement content loader is configured such that the first advertisement content and the fourth advertisement content in the first progressive bar section are different from each other in the second progressive bar section, Wherein the control unit controls the display unit such that the display unit is sequentially output in accordance with a received order. A wireless communication unit for receiving an advertisement content request from a user terminal and transmitting the advertisement content at a time when a progress bar section of a specific application program occurs;
A member management unit for managing category selection information for each user terminal, advertisement providing service subscription information for a progress bar for application programs, and exposure type information of advertisement contents;
A cost settlement unit for managing the deposit by advertisement content and for accounting for the expense according to the exposure of the advertisement contents; And
When the advertisement content request is received, selects at least one or more advertisement contents to be provided based on the category selection information for each user terminal and the deposit status for each advertisement content, and transmits the selected at least one advertisement content to the user terminal And a control unit for outputting a signal for a predetermined time after the generation of the signal,
Wherein the control unit provides the first advertisement content to the first progress bar section generated according to the execution of the specific application program including the first and second progress bar sections,
Counting an exposure time of the first advertisement content outputted in the first progress bar section, comparing the exposure time of the first advertisement content counted and the preset exposure time with respect to the first advertisement content,
Wherein the control unit continuously provides the first advertisement content to the second progress bar section when the exposure time of the counted first advertisement content is smaller than a preset exposure time. The method of claim 5,
Wherein the control unit continuously provides the third advertisement content to the first progress bar section if the exposure time of the counted first advertisement content is greater than a preset exposure time as a result of the comparison. The control unit of the user terminal searches the application programs provided in the terminal and requests confirmation of whether or not the retrieved application programs are targets of the advertisement providing service for the progress bar;
Wherein the advertisement content loader of the user terminal is interlocked with a progress bar section of the application programs targeted for the advertisement providing service among the searched application programs based on the result of the step 1, Outputting advertisement contents received from a server in a bar section;
A step 3 of requesting advertisement contents to the server through the wireless communication unit of the user terminal when the execution of a specific application program including the first and second progress bar sections is detected among the application programs targeted for the advertisement providing service;
Wherein the first advertisement content provided from the server is received at a first loading time of the first progress bar section, and the first advertisement content is output to the first progress bar section through the display unit of the user terminal step; And
And outputting the second advertisement content to the second progress bar section through the display unit of the user terminal when the second advertisement content provided from the server is received at the second loading time of the second progress bar section, ≪ / RTI >
The step 4 includes: outputting a first advertisement content received at a first loading time of the first progressive bar section during a loading time;
The control unit of the user terminal counting the exposure time of the first advertisement content;
Comparing the exposure time counted by the controller of the user terminal with a preset exposure time of the first advertisement content;
And re-requesting the second advertisement contents to the server through the wireless communication unit of the user terminal if the counted exposure time is less than a preset exposure time based on the comparison result. How to provide advertising for the progress bar. The method of claim 7,
Wherein the first advertisement content and the second advertisement content are the same advertisement content. The method of claim 7,
Requesting a third advertisement content to the server through the wireless communication unit of the user terminal if the counted exposure time is greater than a preset exposure time based on the comparison result; And
And when the third advertisement content is received from the server, outputting the third advertisement content through the display portion of the user terminal in the first progress bar section following the output of the first advertisement content Wherein the method comprises the steps of: When the advertisement content is requested from the user terminal at the time when a progress bar section is generated during execution of a specific application program included in the user terminal, the advertisement content to be provided to the user terminal is selected from a plurality of advertisement contents, To the user terminal through the wireless communication unit of the server while the interval is being generated; And
(2) when the expiration of the advertisement contents is notified from the user terminal, the expense of exposing the transmitted advertisement contents through the cost settlement unit of the server,
In the step (1), the priority of the advertisement content is determined in descending order of the remaining deposit based on the remaining amount of the deposit paid in advance for each of the plurality of advertisement contents, and the advertisement content Selecting through the controller of the server; And
And notifying the user terminal through the wireless communication unit of the server that there is no advertisement content selected to expose the basic image of the application program when the remaining deposit for the advertisement content does not exist. How to provide advertising for the progress bar. The method of claim 10,
Providing the advertisement category information through the wireless communication unit of the server when the user terminal is connected before the step (1); And
Receiving advertisement category selection information from the user terminal through the wireless communication unit of the server and storing the advertisement category selection information,
If the advertisement content is requested from the user terminal, the step (1) may include extracting, through the controller of the server, a plurality of advertisement contents included in the category based on the advertisement category selection information stored for each user terminal The method of claim 1, further comprising: The method of claim 10,
In the step (1), if the advertisement content exposure type information is provided for each data progress bar section based on the advertisement content exposure type information preset for each application program among the plurality of advertisement contents, the first and second progres Selecting a first advertisement content at a time when a first progress bar section of a specific application program including a bar section is generated and transmitting the selected first advertisement content through a wireless communication unit of the server; And
And selecting a second advertisement content at a time when the second progress bar section is generated and transmitting the selected second advertisement content through a wireless communication unit of the server,
Wherein the first advertisement content and the second advertisement content are different advertisement contents. The method of claim 10,
In the step (1), if the advertisement content exposure type information is provided for each data progress bar section based on the advertisement content exposure type information preset for each application program among the plurality of advertisement contents, the first and second progres Selecting a first advertisement content at a time when the first progress bar section of a specific application program including a bar section is generated and transmitting the selected first advertisement content through a wireless communication section of the server;
Selecting a third advertisement content during a loading time of the first progress bar section and transmitting the third advertisement content through a wireless communication section of the server;
Selecting a second advertisement content at a time when the second progress bar section is generated and transmitting the selected second advertisement content through the wireless communication unit of the server; And
Selecting a fourth advertisement content during a loading time of the second progress bar section and transmitting the fourth advertisement content through a wireless communication unit of the server,
Wherein the first to fourth advertisement contents are different advertisement contents. The method of claim 10,
In the step (1), if the advertisement content exposure type information is provided based on the advertisement content exposure type information previously set for each application program among a plurality of advertisement contents, if the advertisement content is provided according to the exposure time, the first and second progress bar sections Selecting a first advertisement content at a time when a first progress bar section is generated during execution of a specific application program and transmitting the selected first advertisement content through a wireless communication unit of the server;
The control unit of the server counting the exposure time of the first advertisement content;
Comparing the exposure time counted by the controller of the server with a preset exposure time of the first advertisement content;
And retransmitting the first advertisement content through the wireless communication unit of the server at a time point when the second progess bar section is generated if the counted exposure time is less than a predetermined exposure time based on the comparison result A method for providing an advertisement for a progress bar on a server. 15. The method of claim 14,
If it is determined in step (1) that the counted exposure time is greater than a preset exposure time, the fifth advertisement content is selected during the loading time of the first progress bar section and transmitted through the wireless communication unit of the server The method of claim 1, further comprising the steps of: The method of claim 10,
The step (2) may include counting the number of times the advertisement content is exposed for a predetermined period of time, collecting the costs, collecting the costs incurred at the time of one exposure from the deposit paid each time the advertisement content is provided, The method comprising the steps of: (a) receiving an advertisement for a progress bar in a server;

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