KR101590097B1 - Advertisement data output control system using puzzle pop - Google Patents

Abstract

An exemplary embodiment of the present invention is directed to an advertisement exposure control system using a puzzle pop. The technical problem to be solved is to expose the advertisement image in a puzzle manner to each of a plurality of rectangular frames in a web page, So that they can be effectively exposed.
To this end, according to an embodiment of the present invention, there is provided an information processing apparatus comprising: main content providing means for providing main content having an i-frame (Iframe) divided into puzzle shapes; A puzzle pop database for storing image contents inserted into each of the eye frames; A communication unit capable of communicating with at least one advertiser terminal via a network; A script generating unit for generating a script for each image content selected or preset by the advertiser terminal; And a control unit for popping up the image content into the main content by copying the generated script and inserting the generated script into the main content, wherein the control unit controls the image content to temporarily expose the puzzle- And a method for controlling advertisement exposure using the puzzle pop.

Description

ADVERTISEMENT DATA OUTPUT CONTROL SYSTEM USING PUZZLE POP [0002]

One embodiment of the present invention relates to a system for controlling advertisement exposure using puzzle pop.

Conventional portal sites provide search services, map services, and e-mail services to users free of charge, and when they visit a portal site, by receiving an advertisement from an advertiser (such as a banner advertisement) posted on a web page of a portal site I got the profits.

In recent years, however, it has become more and more popular to allow advertisers to post advertisements on sites operated by individuals, such as blogs, mini-homepages, and Internet cafes, rather than on the cost of advertisements provided by portal sites, Profit models are being created.

This phenomenon has been caused by the explosion of internet users and the move to change the position to provide data actively by creating contents and use environment by themselves in the view that users manually receive and receive data.

In other words, the personal web page becomes an excellent advertising space as the individual runs the web page and the number of internet users visiting the web page reaches from tens of thousands to as many as several millions.

In addition, it is investigated that dividing the advertising revenue obtained by posting the advertisement on the personal web page rather than the revenue by the advertisement posted on the website of the portal site has a greater effect on the improvement of the profit structure of the portal site.

Accordingly, various attempts have been made to increase the frequency and accessibility of the public with respect to the advertisement information output through the personal web page. However, since the content is insufficient compared with the advertisement displayed on the website of the portal site at present, It does not satisfy the needs of the users and eventually exposes the problem that the access probability of the user is low.

Open Patent Publication No. 10-2009-0019575 'Full-page advertisement service system using page-based contents and method thereof' Patent Publication No. 10-2011-0018249 'Banner advertisement production and sales service system'

One embodiment of the present invention provides an advertisement exposure control system using a puzzle pop that exposes advertisement information to a plurality of square-shaped eye frames on a web page in a puzzle manner.

According to an embodiment of the present invention, there is provided an advertisement exposure control system using puzzle pop, comprising: main content providing means for providing main content having an i-frame (Iframe) divided into puzzle shapes; A puzzle pop database for storing image contents inserted into each of the eye frames; A communication unit capable of communicating with at least one advertiser terminal via a network; A script generating unit for generating a script for each image content selected or preset by the advertiser terminal; And a control unit for popping up the image content into the main content by copying the generated script and inserting the generated script into the main content, wherein the control unit controls the image content to temporarily expose the puzzle- can do.

The main content may be a website capable of editing HTML (HyperText Markup Language).

The image content is linked to a web page of the advertiser terminal.

When the image content is posted to the eye frame, the controller copies and inserts a script of the image content, and determines whether the script of the image content can be HTML-edited before the image content is posted.

The text editing unit may further include a text editing unit that edits text inserted in the image content.

The advertisement exposure control system using the puzzle pop according to an embodiment of the present invention can expose the advertisement information more effectively by exposing the image for publicity in a puzzle manner to each of a plurality of eye frames of a square shape on a web page.

1 is a block diagram illustrating an advertisement exposure control system using puzzle pop according to an embodiment of the present invention.
2 is a diagram for explaining a puzzle pop structure of an advertisement exposure control system using puzzle pop according to an embodiment of the present invention.
3A and 3B are diagrams illustrating an example in which puzzle pop is applied to a blog using an advertisement exposure control system using puzzle pop according to FIG.
4 is a diagram illustrating a state in which a script is copied to a blog using an advertisement exposure control system using puzzle pop according to FIG.

DETAILED DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in which those skilled in the art can readily implement the present invention.

FIG. 1 is a block diagram illustrating an advertisement exposure control system using a puzzle pop according to an embodiment of the present invention. FIG. 2 illustrates a puzzle pop structure of an advertisement exposure control system using a puzzle pop according to an embodiment of the present invention 3A and 3B are diagrams illustrating an example in which a puzzle pop is applied to a blog using an advertisement exposure control system using a puzzle pop according to FIG. 1, FIG. 4 is a diagram illustrating an example in which a puzzle pop And a script is copied to a blog using an exposure control system.

1, an advertisement exposure control system using puzzle pop according to an exemplary embodiment of the present invention includes an advertisement exposure control apparatus 100, an image content provider 200, a main content provider 300, and an advertiser 400 Main content and banner advertisement contents provided from the respective terminals, and puzzle pops image contents to the main contents. That is, the system for controlling advertisement exposure control using puzzle pop according to an embodiment of the present invention is a system that exposes advertisement information by combining image contents for each advertisement into main contents by an advertiser. This advertisement exposure control system uses a special promotional method of affiliate marketing, and provides promotional means outside the framework of simple promotional means of simple text or simple image, hereinafter, it is referred to as a puzzle pop or puzzle pop service . In addition, the image content includes contents in which text data requested by the advertiser terminal is inserted.

The advertisement exposure control apparatus 100 in the advertisement exposure control system using the puzzle pop according to an embodiment of the present invention includes a main content providing unit 110, a puzzle pop database 120, a communication unit 130, A script generating unit 140 and a control unit 150. [ The advertisement exposure control apparatus 100 may further include an incentive information output unit 160 and a text editing unit 170.

The advertisement exposure control apparatus 100 may be included in a server or may be interlocked with a server. The information exchange between the image content provider 200, the main content provider 300 and the advertiser 400 and the advertisement exposure control apparatus 100 is performed through a server that includes or cooperates with the advertisement exposure control apparatus 100.

However, for convenience of description, the following description refers to data communication between the advertisement exposure control apparatus 100 and the image content provider 200, the main content provider 300, and the advertiser 400.

First, the main content provider 110 stores main content received from the main content provider 300 (i.e., a personal site operator). The main content is main information exposed on a web page of a personal site such as a personal blog, a mini-homepage, an internet shopping mall, an Internet cafe, etc., and may be, for example, content by category. In addition, a plurality of eye frames (Iframes) divided into puzzle shapes are set in the main contents, and image contents desired by the advertiser or image contents (That is, image contents previously produced by the operator of the advertisement exposure control apparatus 100). Since the image content inserted in the eye frame can be operated independently of the main content, unlike the advertisement fixed to the specific web page of the main content, the advertisement exposure Can be continued. Meanwhile, the main content may be a website capable of editing HyperText Markup Language (HTML).

The puzzle pop database 120 stores image contents transmitted from an image content provider. The image content may be a UCC (User Creative Content) that can be inserted into an eye frame set in the main content, but the present invention is not limited thereto. For example, as shown in FIG. 2, . ≪ / RTI > The image content may be transmitted from an image content provider or may be a content produced by an operator of the advertisement exposure control apparatus 100. In this case, the content is stored in the puzzle pop database 120 without receiving the content from the image content provider. The image content thus stored is classified into predetermined categories. For example, categories such as communication home, marriage, child care, finance, law, food, leisure, and the like are classified and stored.

The communication unit 130 is an interface device for communicating with at least one advertiser 400 terminal through a network, and is formed of a wired / wireless network. The wired / wireless network connects a predetermined communication channel with an advertiser 400 terminal based on a protocol stack (for example, a TCP / IP protocol or a CDMA protocol) defined in a communication network, In order to receive the advertisement exposure control service using a communication protocol (e.g., Hyper-Text Transfer Protocol (HTTP), Wireless Application Protocol (WAP) / Mobile Explorer) And transmits / receives the insert request or the corresponding result information. However, the present invention does not limit the type of network, but may be applied to various wired / wireless networks such as Wi-Fi, zigbee, bluetooth, 3G, 4G, LTE and LTE- A communication method may be applied.

In addition, the advertiser terminal 400 is a device that accesses the present advertisement exposure control apparatus 100 in order to transmit or receive image content insertion request or result information to / from main contents. For this purpose, the advertiser 400 terminal is provided with an application capable of modifying or producing the text included in the image content. For this purpose, the advertiser 400 downloads the application from the advertisement exposure control apparatus 100, And can be installed in the terminal. In addition, the application may be configured such that the terminal of the advertiser 400 accesses the advertisement exposure control apparatus 100, searches for a source of image content or the like provided from the advertisement exposure control apparatus 100, The content can be inserted into the image content and the desired puzzle pop data can be exposed to the eye frame of the main content. On the other hand, the banner advertisement content is linked to a web page such as a company or a personal blog or a web site of an advertiser receiving the advertisement exposure control service, and when the image content is clicked, a web page As shown in Fig. Thus, it is possible to provide the maximized advertisement effect to the advertiser using the advertisement exposure control system.

The advertiser 400 terminal includes an Internet browser capable of displaying contents of the web so as to enable wireless Internet communication with a wireless interface, and is connected to an external terminal device to transmit and receive images, moving images, and sound data And may be a terminal such as a smart phone capable of driving an application that implements such an operation. However, the present invention is not limited to the type of advertiser terminal, but may be applied to a PDA (Personal Digital Assistant), a HPC (Hand Personal Computer), a Web pad, a notebook, a WAP (Wireless Application Protocol) A book terminal, and a personal information terminal such as a hand held terminal (HHT).

The script generating unit 140 generates a script for each image content selected by the advertiser 400 terminal or preset by the operator of the advertisement exposure control apparatus 100. As shown in FIG. 4, the generated script is copied and inserted with the address of the image content inserted into each eye frame by the controller 150.

The controller 150 copies the script generated by the script generator 140 and inserts the script into the image content popped up in the eye frame so that the image content can be popped up in the main content. In addition, the controller 150 controls each image content to temporally expose puzzle-shaped eye frames. The eye frame may be set to nine puzzle shapes in a rectangular shape, but the number of the puzzle shapes and the eye frames is not limited in the present invention. For example, the above-mentioned eye frame has nine puzzle forms, and the three child frames located at the top are 'BEST OF BEST OF LOSS', 'A / S until a desired weight', 'Women and skin are newly born' Image contents are set, and in the middle three child frames, 'shape? touch? , 'Slow Late Diet', and 'S LINE' image contents are set, and the three child frames at the bottom are set to 'Diet Success!', 'Million Hot Diet Information', 'Hungry Diet No &Quot;, " image "

In addition, when the image content is posting in the eye frame, the controller 150 may copy the script of the image content and insert the script of the image content, and determine whether the script of the image content can be HTML edited.

The incentive information output unit 160 accumulates the corresponding incentives according to the browsing of the plurality of users for the main content temporarily exposed to the image contents inserted in the respective eye frames of the puzzle shape, And outputs it to the content. That is, the incentive information output unit 160 accumulates the number of times the image content inserted into the main content is clicked by the users, and outputs the accumulated information to the main content. The incentive information may be used to charge the advertiser 400 for the posted advertisement and the revenue generated therefrom may be distributed to the operator, image or main content provider 200, 300 of the advertisement exposure control apparatus 100 . Accordingly, the operator, the image, or the main content provider 200 or 300 of the advertisement exposure control apparatus 100 can continuously view the incentive information through the main content. The incentive information output unit 160 corresponds to a configuration that can be selected for the apparatus according to the need of the operator of the advertisement exposure control apparatus 100. In addition, the operator of the advertisement exposure control apparatus 100 may charge the advertiser who is linked not to the user viewing the image content but linked thereto.

The text editing unit 170 may allow the operator of the advertisement exposure control apparatus 100 to edit the text inserted in the image content.

Therefore, by using the advertisement exposure control system using the puzzle pop configured as described above, the advertiser can download the desired image content to any web page (for example, a web site such as a history list, a word press, etc.) So that it can be freely used at desired positions.

Meanwhile, the advertiser 400 terminal may include a touch screen display unit for requesting insertion of image content into the main content or transmitting the result information. Further, a surface protection layer (not shown) is adhered to the surface of the display portion, so that the surface of the display portion can be protected from external environment, impact or the like.

More specifically, the surface protective layer comprises a polypropylene resin and a high-density polyethylene resin, and the high-density polyethylene resin has a melt index within a range of 0.5 to 5.0 g / 10 min (ASTM D1238) and a density of 0.940 g / cm ³ to 0.970 g / cm ³ By weight, a molecular weight distribution of 10 or less, and a content of 5 to 20% by weight.

The high-density polyethylene resin preferably has a melt index of 0.5 to 5.0 g / 10 min. If it is less than 0.5 g / 10 min, miscibility of polypropylene and high-density polyethylene resin is lowered and fish eye is generated in a large amount, and if it exceeds 5.0 g / 10 min,

The density of the high density polyethylene resin is preferably 0.940g / cm ³ or more and less than 0.970g / cm ^3. Is less than 0.940g / cm ³ are low stiffness is poor adhesive strength of the film, not less than 0.970g / cm ³ is the stiffness of the film could result in damage to the protected surface and increasing the adhesive strength is large.

The molecular weight distribution of the high-density polyethylene resin is preferably 10 or less. If it exceeds 10, a large amount of fish eyes may occur.

The high-density polyethylene resin may be contained in an amount of 5 to 20% by weight based on 100% by weight of the polyolefin-based resin composition. If the content of the high-density polyethylene resin is less than 5% by weight, roll unfavorability is not improved, which is disadvantageous in producing a film. If the content is more than 20% by weight, fish eyes may be generated in a large amount or the film appearance may be poor.

The polypropylene resin may comprise an ethylene propylene block copolymer in which polypropylene and ethylene propylene rubber are polymerized stepwise in the reactor. When the polypropylene resin contains an ethylene propylene block copolymer, the average surface roughness of the film is further increased, and as a result, the roll releasing property can be improved.

The content of the ethylene-propylene copolymerized portion in the polypropylene resin is preferably within a range of 10 to 20% by weight. When the content is less than 10% by weight, the releasability is deteriorated. When the content is more than 20% by weight, a large amount of fish eyes may occur.

The intrinsic viscosity of the solvent extract (solvent xylene) of the ethylene propylene rubber is preferably in the range of 2.5 to 4.0 dl / g. If it is less than 2.5 dl / g, the releasability is poor, and if it exceeds 4.0 dl / g, fish eyes may be generated in a large amount.

The surface protective layer may be a coextruded multilayer film formed on the surface of the display portion to a thickness of 5 to 50 mu m. When the thickness is less than 5 탆, the releasability is poor, and when it exceeds 50 탆, the adhesive strength is greatly increased, and the protected surface may be damaged.

It is preferable that the surface roughness (Ra) of the surface protective layer is 0.5 mu m = Ra = 1.5 mu m. When the surface roughness is less than 0.5 탆, the film is not easily peeled off. If the surface roughness is more than 1.5 탆, the appearance of the film is poor and the surface to be protected may be damaged.

On the other hand, the case of the advertiser terminal may be coated with a fragrance material having a function of treating respiratory diseases or the like, thereby achieving effects such as fatigue recovery and health promotion of workers.

The functional oil may be mixed with 90 to 94% by weight of a perfume, 6 to 10% by weight of a functional oil, 50% by weight of a Heliotropium arborescens oil, And 50% by weight of St. John's Wort oil.

It is preferable that the functional oil is mixed in an amount of 6 to 10% by weight based on the perfume. If the mixing ratio of the functional oil is less than 6 wt%, the effect is insignificant. If the mixing ratio of the functional oil exceeds 10 wt%, the function is not greatly improved, but the manufacturing cost is greatly increased.

Heliotropium arborescens oil is a perfumed plant that is fragrant in deep purple or white flowers from the South American country. It is an oil obtained from flowers and has a good effect on treating blood pressure increase due to analgesia, antidepressant, psychological stress .

St. John's Wort oil is reddish and has excellent effects on the treatment of diseases such as asthma, neuralgia, myalgia, pain relief and anti-inflammatory effect.

Since the functional oil is coated around the case of the advertiser terminal, the fatigue of the worker and the health improvement can be achieved.

It should be noted that the present invention is not limited to the above-described embodiment, but may be embodied in various forms without departing from the spirit and scope of the invention as defined in the appended claims. It will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention.

100: an advertisement exposure control device 110:
120: puzzle pop database 130: communication section
140: Script generation unit 150:
160: incentive information output unit 170: text editing unit
200: image content provider 300: main content provider
400: Advertiser

Claims (5)

The main content is provided from a main content provider, which is a personal site operator, and the main content is stored in a personal blog, a mini blog, The main information is main content that is exposed to a web page of a personal site such as a home page, an internet shopping mall, an Internet cafe, etc., and the main content includes a plurality of eye frames (If frames) divided into puzzle shapes. The image content desired by the advertiser or the operator of the advertisement exposure control apparatus can insert the image content previously created by the operator of the advertisement exposure control apparatus in each of the eye frames, Since it is possible to operate independently, Unlike an advertisement fixed on a specific web page of the main content, the main content can be continuously exposed regardless of the content change of the corresponding web page of the main content, and the main content is composed of a website capable of editing HTML (HyperText Markup Language) Main Content Offering;
The image content is inserted into each of the eye frames, and the image content is UCC (User Creative Content) that can be inserted into an eye frame set in the main content. The image content is transmitted from an image content provider, A puzzle pop database in which contents stored by the operator of the apparatus are classified and stored according to preset categories;
Wherein the wired / wireless network is connected to the advertiser terminal through a predetermined communication channel based on a protocol stack such as a TCP / IP protocol or a CDMA protocol defined in the communication network, and is capable of communicating with at least one advertiser terminal through a network, And to receive the advertisement exposure control service using a communication protocol such as HTTP (Hyper-Text Transfer Protocol), WAP (Wireless Application Protocol), or ME (Mobile Explorer) defined in a communication program provided in the advertiser terminal, A communication unit for requesting insertion of image contents into contents or transmitting / receiving corresponding result information;
An apparatus for accessing the present advertisement exposure control apparatus for requesting insertion of image contents into main contents or sending / receiving corresponding result information, wherein an application capable of modifying or producing text included in image contents is installed, The application can download the application from the device and install it in the terminal. The application connects to the advertisement exposure control device of the advertiser terminal, searches for a source of image content or the like provided from the advertisement exposure control device, The content of the banner advertisement can be exposed to the eye frame of the main content by inserting the content into the image content, and the banner advertisement content can be displayed on the web of the advertiser, Linked to the page An Internet browser capable of displaying contents of the web so that the user can access the web page such as a company or a personal blog of the advertisement by clicking the image content, An advertiser terminal connected to an external terminal device and capable of transmitting and receiving images, moving images, and sound data;
A script generating unit for generating a script for each image content selected or preset by the advertiser terminal and copying the created script together with the address of the image content inserted in each eye frame by the controller;
The image content is popped up in the main content by copying the generated script and inserted into the main content, and control is performed so that each image content is temporally exposed together with the puzzle-shaped eye frame, A control unit for copying and inserting a script of the image content at the time of posting, and determining whether the script of the image content is capable of HTML editing;
Accumulates the incentives in accordance with a plurality of users' browsing of the main contents temporarily exposed together with the image contents inserted into the respective eye frames of the puzzle shape, outputs the accumulated information to the main contents, and the incentive information is posted And the revenue generated therefrom is distributed to the operator, the image or the main content provider of the advertisement exposure control apparatus, and the operator, the image or the main content provider of the advertisement exposure control apparatus receives the incentive An incentive information output unit configured to allow the operator of the advertisement exposure control apparatus to charge only the advertiser who is linked to the image contents, not the user who browses the image contents;
And a text editing unit for allowing the operator of the advertisement exposure control apparatus to edit the text inserted in the image content;
Wherein the surface of the display unit is adhered with a surface protection layer, wherein the surface protection layer comprises a polypropylene resin and a polypropylene resin, high-density polyethylene containing a resin and high density polyethylene resin has a melt index of 0.5 ~ 5.0g / 10 minutes, and within the range of (ASTM D1238), density was 0.940g / cm ³ or more and less than 0.970g / cm ^3, a molecular weight distribution of 10 or less, and the content is 5 to 20% by weight. The polypropylene resin includes an ethylene propylene block copolymer in which polypropylene and ethylene propylene rubber are polymerized stepwise in the reactor, and the ethylene propylene copolymer Is in the range of 10 to 20% by weight, and the solvent extraction of the ethylene propylene rubber Wherein the water (solvent xylene) has an intrinsic viscosity of 2.5 to 4.0 dl / g, the surface protective layer is a coextruded multilayer film formed on the surface of the display part to a thickness of 5 to 50 μm, A surface roughness (Ra) of 0.5 mu m = Ra = 1.5 mu m;
The case of the advertiser terminal is coated with a perfume material, the functional oil is mixed with the perfume material, the mixing ratio is 90 to 94% by weight of the perfume material, 6 to 10% by weight of the functional oil is mixed, 50% by weight of Heliotropium arborescens oil, and 50% by weight of St. John's Wort oil;
The main content is a website capable of editing HyperText Markup Language (HTML);
Wherein the image content is linked to a web page of the advertiser terminal.
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