KR101590095B1 - Advertisement data output control system using image pop - Google Patents

Abstract

One embodiment of the present invention relates to an advertisement exposure control system using image pop, and a technical problem to be solved is to pop up image contents and a banner advertisement in an eye frame on a web page, thereby enabling to more effectively expose the advertisement information have.
To this end, one embodiment of the present invention provides a content providing apparatus, comprising: main content providing means for providing main content having a predetermined i-frame (Iframe) An image pop database for storing at least one image content to be popped up in the eye frame; A communication unit capable of communicating with at least one advertiser terminal via a network; A script generating unit for generating a script for a banner advertisement selected by the advertiser terminal or to be inserted into a preset image content; And a control unit for popping up the image content and the banner advertisement in the main content by copying the generated script and inserting the generated script into image content popped up in the eye frame.

Description

[0001] ADVERTISEMENT DATA OUTPUT CONTROL SYSTEM USING IMAGE POP [0002]

An embodiment of the present invention relates to an advertisement exposure control system using image pop.

Conventional portal sites provide search services, map services, and e-mail services to users free of charge, and when they visit a portal site, by receiving an advertisement from an advertiser (such as a banner advertisement) posted on a web page of a portal site I got the profits.

In recent years, however, it has become more and more popular to allow advertisers to post advertisements on sites operated by individuals, such as blogs, mini-homepages, and Internet cafes, rather than on the cost of advertisements provided by portal sites, Profit models are being created.

This phenomenon is caused by the explosion of Internet users and the shift from the viewpoint of users to passively receiving data and subscribing to the content and the user environment to actively provide data.

In other words, the personal web page becomes an excellent advertising space as the individual runs the web page and the number of internet users visiting the web page reaches from tens of thousands to as many as several millions.

In addition, it is investigated that dividing the advertising revenue obtained by posting the advertisement on the personal web page rather than the revenue by the advertisement posted on the website of the portal site has a greater effect on the improvement of the profit structure of the portal site.

Accordingly, various attempts have been made to increase the frequency and accessibility of the public with respect to the advertisement information output through the personal web page. However, since the content is insufficient compared with the advertisement displayed on the website of the portal site at present, It does not satisfy the needs of the users and eventually exposes the problem that the access probability of the user is low.

Open Patent Publication No. 10-2009-0019575 'Full-page advertisement service system using page-based contents and method thereof' Patent Publication No. 10-2011-0018249 'Banner advertisement production and sales service system'

An embodiment of the present invention provides an advertisement exposure control system using image pop that can more effectively expose advertisement information by popping up image content and banner advertisement in an eye frame on a web page.

According to an embodiment of the present invention, there is provided an advertisement exposure control system using image pop, comprising: main content providing means for providing main content having a predetermined i-frame (Iframe) and displaying it on a predetermined web page; An image pop database for storing at least one image content to be popped up in the eye frame; A communication unit capable of communicating with at least one advertiser terminal via a network; A script generating unit for generating a script for a banner advertisement selected by the advertiser terminal or to be inserted into a preset image content; And a controller for popping up the image content and the banner advertisement in the main content by copying the generated script and inserting it into the image content popped up in the eye frame.

The main content may be a website capable of editing HTML (HyperText Markup Language).

The banner advertisement is linked to the advertiser's web page.

Wherein the control unit copies and inserts address information of the image content and a script of the banner advertisement when the image content and the banner advertisement are posted in the eye frame, It is possible to determine whether or not the script of the user can edit the HTML.

A banner advertisement database for storing at least one banner advertisement content to be inserted into the image content; And a banner advertisement editing unit in which the text inserted in the banner advertisement content can be edited.

The advertisement exposure control system using the image pop according to an embodiment of the present invention copies the script for the banner advertisement to the image content popped up in the eye frame on the web page and pops up the image content and the banner advertisement in the main content, Can be more effectively exposed.

1 is a block diagram illustrating an advertisement exposure control system using image pop according to an exemplary embodiment of the present invention.
2A and 2B are views for explaining the operation of the advertisement exposure control system using image pop according to an embodiment of the present invention.
3A and 3B are views showing an example of applying image pop to a blog using an advertisement exposure control system using image pop according to FIG.
4 is a diagram illustrating a state in which a script is copied to a blog using an advertisement exposure control system using image pop according to FIG.

DETAILED DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in which those skilled in the art can readily implement the present invention.

FIG. 1 is a block diagram showing an advertisement exposure control system using image pop according to an embodiment of the present invention. FIGS. 2A and 2B illustrate an operation of an advertisement exposure control system using image pop according to an embodiment of the present invention 3A and 3B are views showing an example of applying an image pop to a blog using an advertisement exposure control system using image pop according to FIG. 1, FIG. 4 is a diagram illustrating an example of an advertisement using an image pop according to FIG. And a script is copied to a blog using an exposure control system.

1, an advertisement exposure control system using an image pop according to an exemplary embodiment of the present invention includes an advertisement exposure control apparatus 100, an image content provider 200, a main content provider 300, and an advertiser 400 Main content and banner advertisement contents provided from the respective terminals, and image pops image contents and banner advertisement contents to main contents. That is, the system for controlling advertisement exposure control using image pop according to an embodiment of the present invention is a system for exposing advertisement information by combining advertisement image contents for each advertisement into main contents by an advertiser. This advertisement exposure control system uses a special promotional method of affiliate marketing, and provides a means of promoting out of a simple text or simple image form, which is a general promotional means. Hereinafter, it is referred to as an image pop or image pop service .

The advertisement exposure control apparatus 100 in the advertisement exposure control system using the image pop according to an embodiment of the present invention includes a main content providing unit 110, an image pop database 120, a communication unit 130, A script generating unit 140 and a control unit 150. [ The advertisement exposure control apparatus 100 may further include an incentive information output unit 160, a banner advertisement database 170, and a banner advertisement editing unit 180.

The advertisement exposure control apparatus 100 may be included in a server or may be interlocked with a server. The information exchange between the image content provider 200, the main content provider 300 and the advertiser 400 and the advertisement exposure control apparatus 100 is performed through a server that includes or cooperates with the advertisement exposure control apparatus 100.

However, for convenience of description, the following description refers to data communication between the advertisement exposure control apparatus 100 and the image content provider 200, the main content provider 300, and the advertiser 400.

First, the main content provider 110 stores main content received from the main content provider 300 (i.e., a personal site operator). The main content is main information exposed on a web page of a personal site such as a personal blog, a mini-homepage, an internet shopping mall, an Internet cafe, etc., and may be, for example, content by category. In addition, a predetermined eye frame (Iframe) is set in the main content, and the image content and banner advertisement content desired by the advertiser or the image content and banner advertisement content designated by the operator of the advertisement exposure control apparatus 100 are inserted . The image content is content prepared in advance by the operator of the advertisement exposure control apparatus 100. Since the image content and the banner advertisement content inserted in the eye frame can be operated independently of the main content, unlike the advertisement fixed to the specific web page of the main content, the content change of the main web page The ad can continue to be exposed regardless. Meanwhile, the main content may be a website capable of editing HyperText Markup Language (HTML).

The image pop database 120 stores image contents transmitted from an image content provider. The image content may be UCC (User Creative Content) that can be inserted into an eye frame set in the main content, but it is not limited thereto and may include image data including general and various images as shown in FIG. 2A . The image content may be transmitted from an image content provider or may be a content produced by an operator of the advertisement exposure control apparatus 100. In this case, the content is stored in the image pop database 120 without receiving the content from the image content provider. The image content thus stored is classified into predetermined categories. For example, categories such as communication home, marriage, child care, finance, law, food, leisure, and the like are classified and stored.

The communication unit 130 is an interface device for communicating with at least one advertiser 400 terminal through a network, and is formed of a wired / wireless network. The wired / wireless network connects a predetermined communication channel with an advertiser 400 terminal based on a protocol stack (for example, a TCP / IP protocol or a CDMA protocol) defined in a communication network, In order to receive the advertisement exposure control service using a communication protocol (e.g., Hyper-Text Transfer Protocol (HTTP), Wireless Application Protocol (WAP) / Mobile Explorer) And transmits or receives the insert request or the corresponding result information to the banner advertisement contents. However, the present invention does not limit the type of network, but may be applied to various wired / wireless networks such as Wi-Fi, zigbee, bluetooth, 3G, 4G, LTE and LTE- A communication method may be applied.

In addition, the terminal of the advertiser 400 accesses the advertisement exposure control apparatus 100 to transmit or receive image content and banner advertisement contents to or from the main contents. For this purpose, the advertiser terminal 400 is provided with an application capable of producing banner advertisement contents. For this purpose, the advertiser 400 can download the corresponding application from the advertisement exposure control apparatus 100 and install the application on the terminal itself . In addition, the application may be configured such that the terminal of the advertiser 400 accesses the advertisement exposure control apparatus 100, searches for a source of image content or the like provided from the advertisement exposure control apparatus 100, The banner advertisement contents can be inserted into the image contents and the desired image pop data can be exposed to the eye frame of the main contents. On the other hand, the banner advertisement content is linked to a web page such as a company or a personal blog or a web site of an advertiser receiving the advertisement exposure control service, and when the banner advertisement content is clicked, The page is set to be accessible. Thus, it is possible to provide the maximized advertisement effect to the advertiser using the advertisement exposure control system.

The advertiser 400 terminal includes an Internet browser capable of displaying contents of the web so as to enable wireless Internet communication with a wireless interface, and is connected to an external terminal device to transmit and receive images, moving images, and sound data And may be a terminal such as a smart phone capable of driving an application that implements such an operation. However, the present invention is not limited to the type of advertiser terminal, but may be applied to a PDA (Personal Digital Assistant), a HPC (Hand Personal Computer), a Web pad, a notebook, a WAP (Wireless Application Protocol) A book terminal, and a personal information terminal such as a hand held terminal (HHT).

The script generating unit 140 generates a script for a banner advertisement selected by the advertiser 400 terminal or inserted into the image content preset by the administrator of the advertisement exposure control apparatus 100. 2B and FIG. 4, the generated script is copied and inserted with the address of the image content inserted into the eye frame by the controller 150. FIG.

The controller 150 copies the script generated by the script generator 140 and inserts the script into the image content popped up in the eye frame so that the image content and the banner advertisement can be popped up in the main content. In addition, when the image content and the banner advertisement are posted on the eye frame, the controller 150 copies and inserts the address information of the image content and the script of the banner advertisement, and inserts the address information of the image content and the banner advertisement It is possible to judge whether the script is capable of HTML editing.

The incentive information output unit 160 accumulates the incentives according to the browsing of a plurality of users of the main content in which the image content and the banner advertisement are popped up, and outputs the accumulated information to the main content. That is, the incentive information output unit 160 accumulates the number of times the image content and the banner advertisement embedded in the main content are clicked by the users, and outputs the accumulated information to the main content. The incentive information may be used to charge the advertiser 400 for the posted advertisement and the revenue generated therefrom may be distributed to the operator, image or main content provider 200, 300 of the advertisement exposure control apparatus 100 . Accordingly, the operator, the image, or the main content provider 200 or 300 of the advertisement exposure control apparatus 100 can continuously view the incentive information through the main content. The incentive information output unit 160 corresponds to a configuration that can be selected for the apparatus according to the need of the operator of the advertisement exposure control apparatus 100. In addition, the operator of the advertisement exposure control apparatus 100 may bill not only the user who browses the image content and the banner advertisement but only the advertiser linked with the image content and the advertiser linked thereto.

The banner advertisement database 170 stores at least one banner advertisement content to be inserted into the image content provided from the advertiser 400 terminal or the operator of the advertisement exposure control apparatus. However, the banner advertisement content may be transmitted from the advertiser terminal 400 or may be a content produced by an operator of the advertisement exposure control apparatus 100. [

The banner advertisement editing unit 180 may allow the advertiser 400 to edit the text inserted in the banner advertisement contents. In the present invention, the text inserted into the banner advertisement content is described as being edited by the advertiser, but the present invention is not limited thereto. The text may be directly created by the operator of the advertisement exposure control apparatus 100 and inserted into the banner advertisement content .

Therefore, by using the image exposure control system using the image pop configured as described above, the image content and the banner advertisement content desired by the advertiser can be displayed on any web page (for example, a list of pages, Other websites) can be freely used at desired locations.

Meanwhile, the advertiser terminal 400 may include a touch-screen type display unit for requesting insertion of image content and banner advertisement content into main content or transmitting result information. Further, a surface protection layer (not shown) is adhered to the surface of the display portion, so that the surface of the display portion can be protected from external environment, impact or the like.

More specifically, the surface protective layer comprises a polypropylene resin and a high-density polyethylene resin, and the high-density polyethylene resin has a melt index within a range of 0.5 to 5.0 g / 10 min (ASTM D1238) and a density of 0.940 g / cm ³ to 0.970 g / cm ³ By weight, a molecular weight distribution of 10 or less, and a content of 5 to 20% by weight.

The high-density polyethylene resin preferably has a melt index of 0.5 to 5.0 g / 10 min. If it is less than 0.5 g / 10 min, miscibility of polypropylene and high-density polyethylene resin is lowered and fish eye is generated in a large amount, and if it exceeds 5.0 g / 10 min,

The density of the high density polyethylene resin is preferably 0.940g / cm ³ or more and less than 0.970g / cm ^3. Is less than 0.940g / cm ³ are low stiffness is poor adhesive strength of the film, not less than 0.970g / cm ³ is the stiffness of the film could result in damage to the protected surface and increasing the adhesive strength is large.

The molecular weight distribution of the high-density polyethylene resin is preferably 10 or less. If it exceeds 10, a large amount of fish eyes may occur.

The high-density polyethylene resin may be contained in an amount of 5 to 20% by weight based on 100% by weight of the polyolefin-based resin composition. If the content of the high-density polyethylene resin is less than 5% by weight, roll unfavorability is not improved, which is disadvantageous in producing a film. If the content is more than 20% by weight, fish eyes may be generated in a large amount or the film appearance may be poor.

The polypropylene resin may comprise an ethylene propylene block copolymer in which polypropylene and ethylene propylene rubber are polymerized stepwise in the reactor. When the polypropylene resin contains an ethylene propylene block copolymer, the average surface roughness of the film is further increased, and as a result, the roll releasing property can be improved.

The content of the ethylene-propylene copolymerized portion in the polypropylene resin is preferably within a range of 10 to 20% by weight. When the content is less than 10% by weight, the releasability is deteriorated. When the content is more than 20% by weight, a large amount of fish eyes may occur.

The intrinsic viscosity of the solvent extract (solvent xylene) of the ethylene propylene rubber is preferably in the range of 2.5 to 4.0 dl / g. If it is less than 2.5 dl / g, the releasability is poor, and if it exceeds 4.0 dl / g, fish eyes may be generated in a large amount.

The surface protective layer may be a coextruded multilayer film formed on the surface of the display portion to a thickness of 5 to 50 mu m. When the thickness is less than 5 탆, the releasability is poor, and when it exceeds 50 탆, the adhesive strength is greatly increased, and the protected surface may be damaged.

It is preferable that the surface roughness (Ra) of the surface protective layer is 0.5 mu m = Ra = 1.5 mu m. When the surface roughness is less than 0.5 탆, the film is not easily peeled off. If the surface roughness is more than 1.5 탆, the appearance of the film is poor and the surface to be protected may be damaged.

On the other hand, the case of the advertiser terminal may be coated with a fragrance material having a function of treating respiratory diseases or the like, thereby achieving effects such as fatigue recovery and health promotion of workers.

The functional oil may be mixed with 90 to 94% by weight of a perfume, 6 to 10% by weight of a functional oil, 50% by weight of a Heliotropium arborescens oil, And 50% by weight of St. John's Wort oil.

It is preferable that the functional oil is mixed in an amount of 6 to 10% by weight based on the perfume. If the mixing ratio of the functional oil is less than 6 wt%, the effect is insignificant. If the mixing ratio of the functional oil exceeds 10 wt%, the function is not greatly improved, but the manufacturing cost is greatly increased.

Heliotropium arborescens oil is a perfumed plant that is fragrant in deep purple or white flowers from the South American country. It is an oil obtained from flowers and has a good effect on treating blood pressure increase due to analgesia, antidepressant, psychological stress .

St. John's Wort oil is reddish and has excellent effects on the treatment of diseases such as asthma, neuralgia, myalgia, pain relief and anti-inflammatory effect.

Since the functional oil is coated around the case of the advertiser terminal, the fatigue of the worker and the health improvement can be achieved.

The present invention is not limited to the above-described embodiments, and various modifications and changes may be made without departing from the scope of the present invention. It will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention.

100: an advertisement exposure control device 110:
120: image pop database 130: communication section
140: Script generation unit 150:
160: incentive information output unit 170: banner advertisement database
180: Banner advertisement editing unit 200: Image content provider
300: main content provider 400: advertiser

Claims (5)

(Main content) provided from a main content provider 300, which is a personal site operator, is stored, and the main content is stored in a personal blog, a mini blog The main content is main information exposed on a web page of a personal site such as a home page, an internet shopping mall, or an Internet cafe. A predetermined i-frame is set in the main content, and the image content and banner advertisement content The image content and the banner advertisement content specified by the operator of the advertisement exposure control apparatus 100 can be inserted and the image content and the banner advertisement content inserted in the eye frame can be operated independently of the main content, Unlike ads that are fixed on a specific web page of content, Of the changes and it will not be the main content provider so as to be independent of lasting impression of the web page (110);
An image pop database (120) for storing at least one image content to be popped up in the eye frame;
An apparatus for accessing the present advertisement exposure control apparatus 100 for transmitting image content and banner advertisement contents to the main contents or transmitting and receiving the result information, and an application for creating banner advertisement contents is installed, and an advertiser 400 Downloads the corresponding application from the advertisement exposure control apparatus 100 and installs the application in its own terminal, and the application connects to the advertisement exposure control apparatus 100 and controls the source of the image content or the like provided from the advertisement exposure control apparatus 100 The banner advertisement content created and edited by the user is inserted into the image content to expose the desired image pop data to the eye frame of the main content, And an Internet browser capable of displaying contents An advertiser 400 terminal connected to an external terminal device and capable of transmitting and receiving images, moving images, and sound data;
The wired / wireless network connects a predetermined communication channel with an advertiser 400 terminal on the basis of a protocol stack defined in the communication network, and the advertiser 400 is connected to the advertiser 400 through a network, A communication unit 130 for transmitting image content and banner advertisement contents to the main contents or receiving result information using the communication protocol defined in the communication program of the terminal 400;
A script generating unit (140) for generating a script for a banner advertisement selected by the terminal of the advertiser (400) or inserted in a predetermined image content;
The image content and the banner advertisement are popped up in the main content by inserting the generated script into the image content popped up in the eye frame, and when posting the image content and the banner advertisement in the eye frame, A controller 150 for copying and inserting a script of the banner advertisement and determining whether the address information of the image content and the script of the banner advertisement are HTML editable;
An incentive information output unit (160) for accumulating the incentives according to the browsing of a plurality of users with respect to the main content in which the image content and the banner advertisement pop up, and outputting the accumulated information to the main content;
A banner advertisement database 170 for storing at least one banner advertisement content to be inserted into image contents provided from the advertiser 400 terminal or the operator of the advertisement exposure control apparatus 100;
And a banner advertisement editing unit (180) for allowing the advertiser (400) to edit the text inserted in the banner advertisement content,
The advertiser terminal includes a touch screen display unit for requesting insertion of image content and banner advertisement content into main content or transmitting result information,
Wherein the surface protection layer comprises a polypropylene resin and a high-density polyethylene resin, and the high-density polyethylene resin has a melt index within a range of 0.5 to 5.0 g / 10 min (ASTM D1238) , and the density was 0.940g / cm ³ at least 0.970g / cm less than ^3, the molecular weight distribution is 10 or less, and the content is 5 to 20% by weight, the high density polyethylene resin is from 5 to about 100% by weight of the polyolefin resin composition Wherein the polypropylene resin comprises an ethylene propylene block copolymer in which polypropylene and ethylene propylene rubber are polymerized stepwise in the reactor and the content of the ethylene propylene copolymer portion in the polypropylene resin is 10 to 20 wt% And the intrinsic viscosity of the solvent extract (solvent xylene) of the ethylene propylene rubber is in the range of 2.5 to 4.0 dl / g , And the surface protective layer is a coextruded multilayer film formed on the surface of the display part with a thickness of 5 to 50 탆, and the surface roughness Ra of the surface protective layer is 0.5 탆 = Ra = 1.5 탆;
The case of the advertiser terminal is coated with a perfume material, the functional oil is mixed with the perfume material, and the mixing ratio thereof is 90 to 94% by weight of the perfume material and 6 to 10% by weight of the functional oil are mixed, 50% by weight of Heliotropium arborescens oil, and 50% by weight of St. John's Wort oil,
The main content is a web site capable of editing HTML (HyperText Markup Language)
Wherein the banner advertisement is linked to a web page of the advertiser.
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