KR101428641B1 - Terminal, pop-up advertisement server, and method for providing internet advertisement thereof - Google Patents

Abstract

The present invention relates to a terminal, a pop-up advertisement server and a method for providing internet advertisement thereof. A method for providing internet advertisement in the pop-up advertisement server includes: a step of registering an advertiser server to a service according to a service subscription request of the advertiser server; a step of transmitting a pop-up advertisement script to the registered advertiser server; a step of inspecting, whether ending pop-up contents of an advertiser site is requested according to automatic execution of pop-up advertisement script in a terminal, from a terminal which received the pop-up advertisement script from the advertiser server by accessing the advertiser site; and a step of transmitting the ending pop-up contents to the terminal when the ending pop-up contents are requested.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a terminal advertisement server, a pop-up advertisement server,

The present invention relates to a terminal, a pop-up advertisement server, and a method of providing an Internet advertisement of the terminal. In particular, even if a web browser environment on the terminal is set to block pop-ups, A pop-up advertisement server, and an Internet advertisement providing method therefor.

Advertisers want to provide Internet advertising to users by exposing pop-ups to advertiser sites. However, the web browser environment on the terminal is basically set to block the pop-up, and accordingly, there is a problem that it is difficult for the advertiser to expose the pop-up to the advertiser site.

Even though the web browser environment on the terminal is basically set to block pop-ups, a terminal and a pop-up advertisement server for exposing a pop-up to an advertiser site and providing the internet advertisement to a user, .

In order to solve the above problems, a first aspect of the present invention provides a method for providing an Internet advertisement in a pop-up advertisement server. A method of providing an Internet advertisement in a pop-up advertisement server includes the steps of registering an advertiser server in a service according to a service subscription application of an advertiser server, transmitting a pop-up advertisement script to the registered advertiser server, Checking whether or not ending pop-up contents of an advertiser site are requested according to automatic execution of a pop-up advertisement script in a terminal from a terminal receiving the pop-up advertisement script from a server; and when the ending pop- And ending pop-up contents.

A second aspect of the present invention provides a pop-up advertisement server. The pop-up advertisement server includes a service registration unit for registering an advertiser server in a service according to a service subscription application of the advertiser server, a pop-up advertisement script management unit for transmitting a pop-up advertisement script to the registered advertiser server, In response to an automatic execution of the pop-up advertisement script in the terminal, from the terminal receiving the pop-up advertisement script from the terminal, and if the ending pop-up content of the advertiser site is requested, And a busy and ending pop-up contents management unit for transmitting the ending pop-up contents.

A third aspect of the present invention provides a method for providing an Internet advertisement in a terminal. The method comprises the steps of: receiving a web page and a pop-up advertisement script from an advertiser server by accessing an advertiser site; and displaying a web page of a connected advertiser site or a non- Requesting an ending pop-up content of an advertiser site with a pop-up advertisement server when a click on the web page is detected, and constructing an ending pop-up with the ending pop-up content when the ending pop- And exposing the ending pop-up when an end event for the web page is generated.

A fourth aspect of the present invention provides a terminal. The terminal includes a communication unit for providing an interface environment for communication with an advertiser server and a pop-up advertisement server, and an Internet advertisement management unit. The Internet advertisement management unit accesses the advertiser site through a web browser, When a pop-up advertisement script is received and a click on a web page or a non-maining pop-up of the connected advertiser site is detected according to the automatic execution of the pop-up advertisement script, the pop-up advertisement server requests ending pop- , And when the ending pop-up content is received, configuring an ending pop-up with the ending pop-up content, moving the configured ending pop-up back to the webpage, and exposing the ending pop- .

In addition, the solution of the above-mentioned problems does not list all the features of the present invention. The various features of the present invention and the advantages and effects thereof will be more fully understood by reference to the following specific embodiments.

Even if the web browser environment on the terminal is set to block pop-ups by default, there is an advantage that the pop-up is exposed on the advertiser site and the Internet advertisement is provided to the user.

1 is a block diagram showing the configuration of an Internet advertisement providing system according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating an Internet advertisement providing method in a pop-up advertisement server according to an embodiment of the present invention;
3 is a flowchart illustrating an Internet advertisement providing method in a terminal according to an embodiment of the present invention;
4 is an exemplary diagram illustrating a method of providing an Internet advertisement in a terminal according to an embodiment of the present invention;

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings. However, the embodiments of the present invention can be modified into various other forms, and the scope of the present invention is not limited to the embodiments described below. Further, the embodiments of the present invention are provided to more fully explain the present invention to those skilled in the art. The shape and size of elements in the drawings may be exaggerated for clarity.

The present invention relates to a terminal, a pop-up advertisement server, and a method for providing an Internet advertisement of the terminal. In particular, even if a web browser environment on a terminal is configured to block pop-ups, A terminal for providing an Internet advertisement, a pop-up advertisement server, and an Internet advertisement providing method thereof will be described.

By default, the pop-up provided by the user's click action on the web page on the web browser is not blocked. In the present application, attention has been paid to placing non-highlighting pop-up contents in a transparent layer in order to induce a user's click, to expose a non-speaking pop-up in front of a configuration and a web page, And then move to the back of the web page and then expose it at the end of the web page.

In the following description, the informing pop-up is the first pop-up that is exposed when a site is accessed, and may include information on the merit of using the site and the business advantage. The ending pop-up is a pop-up that is exposed at the time of ending the connection to the site, and may include information for inducing a re-inflow of a departing visitor and a consultation inquiry.

In the following description, a terminal is a terminal accessible to a web site through a web browser operation, for example, a cellular phone, a personal communication system (PCS), a personal data assistant, an international mobile telecommunication-2000 (IMT-2000) terminal, a smart phone, a notebook, a tablet personal computer, and a desktop PC.

1 is a block diagram showing a configuration of an Internet advertisement providing system according to an embodiment of the present invention.

Referring to FIG. 1, the Internet advertisement providing system includes a terminal 100, an advertiser server 120, and a pop-up advertisement server 130. The terminal 100 includes a control unit 102, an Internet advertisement management unit 104, an input unit 106, a display unit 108, a memory 110, and a communication unit 112. The pop- A control section 132, a communication section 134, a service registration section 136, a busy and ending pop-up contents production section 138, a pop-up advertisement script management section 140, a service information management section 142, a busy and ending pop- (144).

First, the detailed configuration of the terminal 100 will be described as follows.

The control unit 102 controls the overall operation of the terminal 100. In particular, it handles the function of providing Internet advertisements to the users by exposing the informing and ending pop-ups to the advertiser site.

The Internet advertisement managing unit 104 accesses the advertiser site through a web browser and receives a web page and a pop-up advertisement script from the advertiser server 120, and upon the automatic execution of the pop-up advertisement script, And transmits the collected site information to the pop-up advertisement server 130. When the service information corresponding to the site information is received from the pop-up advertisement server 130, the Internet advertisement managing unit 104 uses the information on whether to use the advertiser server and the ending pop-up service in the service information, Ning and ending pop-ups. When the exposure of the informing and ending pop-ups is determined, the Internet advertisement managing unit 104 notifies the pop-up advertisement server 130 of the informing pop-up contents of the advertiser site using the information on the non- When the non-speaking pop-up contents are received, arranging the non-speaking pop-up contents on the transparent layer to construct a non-speaking pop-up, and exposing the configured non-speaking pop-up in front of the web page. Then, when a click on a web page or a non-speaking pop-up of the connected advertiser site is detected, the Internet advertisement managing unit 104 uses the information on the ending pop-up contents path in the service information, The ending pop-up content of the advertiser site is requested, and when the ending pop-up content is received, the ending pop-up is formed of the ending pop-up content, the ending pop-up is moved back to the web page, It exposes the ending pop-up. Here, the Internet advertisement managing unit 104 may record information on whether or not to expose the pop-up event or the ending pop-up event in the web browser cookie information after the exposure pop-up or the ending pop-up exposure.

The input unit 106 may include a plurality of numeric keys, a function key, or a mouse, and provides the control unit 102 with key input data corresponding to a key pressed by the user. Here, the functions of the input unit 106 and the display unit 108 can be performed by a touch screen unit (not shown), and the touch screen unit (not shown) It is responsible for graphic screen output through touch screen.

The display unit 108 displays status information generated during operation of the terminal 100, limited number of characters, a large amount of moving images, still images, and the like. The display unit 108 may use a liquid crystal display (LCD).

The memory 110 stores microcode of a program for processing and controlling the control unit 102, various reference data, temporary data generated during execution of various programs, and various updatable storage data.

The communication unit 112 provides an interface environment for wired / wireless communication with the advertiser server 120 and the pop-up advertisement server 130.

Next, the detailed configuration of the pop-up advertisement server 130 will be described.

The control unit 132 controls the overall operation of the pop-up advertisement server 130. In particular, it handles the function of providing Internet advertisements to the users by exposing the informing and ending pop-ups to the advertiser site.

The communication unit 134 provides an interface environment for wired / wireless communication with the terminal 100 and the advertiser server 120.

The service registration unit 136 registers the advertiser server 120 in the service according to the service subscription request of the advertiser server 120.

The notification and ending pop-up contents production unit 138 produces the opening and ending pop-up contents of the advertiser site at the request of the registered advertiser server 120.

The pop-up advertisement script managing unit 140 installs a pop-up advertisement script for the registered advertiser server 120, and transmits the pop-up advertisement script to the advertiser server 120.

The service information management unit 142 accesses the advertiser site and receives a pop-up advertisement script from the advertiser server 120 from the terminal 100. The service information management unit 142 manages the pop- Checking whether or not the information about the site is received, and if information about the advertiser site is received, whether or not the advertiser server corresponding to the site information is busy and whether or not the ending popup service is used, a busy popup content path, and an ending popup content path And transmits service information including the service information to the terminal 100.

The informing and ending pop-up content management unit 144 manages the pop-up advertisement script in the terminal 100 by automatically executing the pop-up advertisement script in the terminal 100, Checks whether or not the non-speaking pop-up contents of the site are requested, and transmits the non-speaking pop-up contents to the terminal 100 when the non-speaking pop-up contents are requested. The informing and ending pop-up content management unit 144 manages the pop-up advertisement script in the terminal 100 by using the information about the ending pop-up content path in the service information from the terminal 100, And if the ending pop-up content is requested, the terminal 100 transmits the ending pop-up content to the terminal 100. The ending pop-

2 is a flowchart illustrating an Internet advertisement providing method in a pop-up advertisement server according to an embodiment of the present invention.

Referring to FIG. 2, in step 201, the pop-up advertisement server registers an advertiser server in a service according to a service subscription request of the advertiser server. Here, the pop-up advertisement server generates a site ID for identifying the registered advertiser server and its advertiser site, and uses the site ID to identify a site domain, a site name, an advertiser server's busy and ending pop- Presence / absence of use, non-speaking pop-up content path, and ending pop-up content path.

Then, in step 203, the pop-up advertisement server checks whether the creating of the advertiser site's busy site and ending pop-up contents is requested from the registered advertiser server.

If it is determined in step 203 that the creating of the non-playing and ending pop-up contents is requested, the pop-up advertisement server produces the non-playing and ending pop-up contents of the advertiser site in step 205. Herein, the pop-up advertisement server may determine whether the advertiser server managed using the site ID and whether the ending pop-up service is used, the non-speaking pop-up content path, and the ending pop- Update the information.

In step 207, the pop-up advertisement server installs a pop-up advertisement script for the registered advertiser server, and transmits the pop-up advertisement script to the advertiser server.

Then, in step 209, the pop-up advertisement server accesses the advertiser site and checks whether or not information about the advertiser site is received according to the automatic execution of the pop-up advertisement script in the terminal, from the terminal that receives the pop- do. Here, the site information includes information about a site domain.

If the site information is received in step 209, the pop-up advertisement server determines whether the advertiser server corresponding to the site information is busy and whether or not the ending pop-up service is used, the non-speaking pop-up content path, and the ending pop- Confirms the information, and transmits service information including the information to the terminal. Here, the service information further includes information on a site ID, a site domain, and a site name.

In step 213, the pop-up advertisement server checks whether or not the non-speaking pop-up contents of the advertiser site are requested using the information on the non-speaking pop-up contents path in the service information from the terminal.

In step 213, when the informing pop-up contents are requested, the pop-up advertisement server transmits non-enabling pop-up contents of the advertiser site to the terminal in step 215.

Then, in step 217, the pop-up advertisement server checks whether the ending pop-up contents of the advertiser site are requested using the information on the ending pop-up contents path in the service information from the terminal.

If the ending pop-up content is requested in step 217, the pop-up advertisement server transmits the ending pop-up content of the advertiser site to the terminal in step 219.

Thereafter, the pop-up advertisement server ends the algorithm according to the present invention.

3 is a flowchart illustrating an Internet advertisement providing method in a terminal according to an embodiment of the present invention.

Referring to FIG. 3, in step 301, the terminal accesses an advertiser site through a web browser operation in response to a user's key operation, and receives a web page and a pop-up advertisement script from an advertiser server.

In step 303, the terminal collects information on the connected advertiser sites according to the automatic execution of the pop-up advertisement script, and transmits the collected site information to the pop-up advertisement server. Here, the site information includes information about a site domain.

In step 305, the terminal checks whether the service information corresponding to the site information is received from the pop-up advertisement server. Here, the service information includes information on a site ID, a site name, a site domain, an advertiser server's busy and ending pop-up service availability, a busy pop-up content path, and an ending pop-up content path.

If the service information is received in step 305, the terminal determines whether or not to expose the busy and ending pop-ups using the information on whether the advertiser server is busy and the ending pop-up service is used in step 307 .

In step 309, the terminal determines whether exposure of the busy and ending pop-ups is determined.

If it is determined in step 309 that the exposure and the ending pop-up are exposed, the terminal uses the information on the non-speaking pop-up contents path in the service information in step 311 to inform the pop-up advertisement server of the non- request.

Then, in step 313, the terminal checks whether or not the informing pop-up contents of the advertiser site are received from the pop-up advertisement server.

In step 313, when the non-speaking pop-up contents are received, the terminal arranges the non-speaking pop-up contents on the transparent layer in step 315 to configure a non-speaking pop-up, do. At this time, the terminal records information on whether or not a non-speaking pop-up is exposed in the web browser cookie information so that the once exposed non-speaking pop-up is not exposed again. For this, the terminal checks the information on the presence / absence of non-speaking pop-ups recorded in the web browser cookie information before the configuration and exposure of the non-speaking pop-up, and configures the corresponding non-speaking pop-up only when the non-speaking pop- And exposure. In the present application, a transparent layer is used for exposure of a non-speaking pop-up, and the exposed non-speaking pop-up is aimed at not only advertisement exposure but also induction of the user for exposing the ending pop-up.

In step 317, the terminal checks whether a click on the exposed non-speaking pop-up is detected.

If it is determined in step 317 that the click on the non-speaking pop-up is detected, the terminal requests ending pop-up contents of the advertiser site to the pop-up ad server using information on the ending pop-up contents path in the service information in step 319 .

In step 321, the terminal checks whether the pop-up contents of the advertiser site are received from the pop-up advertisement server.

In step 321, when the ending pop-up content is received, the terminal constructs an ending pop-up with the ending pop-up content and moves the configured ending pop-up back to the web page.

In step 325, the terminal checks whether an end event for the web page is generated.

If the end event for the web page is generated in step 325, the terminal terminates the web page in step 327 and exposes the ending pop-up moved to the back of the web page. At this time, the terminal records information on the presence / absence of the ending popup in the web browser cookie information so that the once exposed ending popup is not exposed again. To this end, the terminal checks information on the presence / absence of the ending popup recorded in the web browser cookie information before the configuration and the exposure of the ending popup, and configures and exposes the ending popup only when the ending popup is not exposed have.

For example, as shown in FIG. 4, the terminal arranges non-highlight pop-up contents on a transparent layer to expose a non-speaking pop-up in front of a constituent web page (FIG. 4 (a)), When a click is detected, the web page is exposed, and an ending pop-up is constructed with the ending pop-up content and moved to the back of the web page (FIG. 4B). When an end event for the web page is generated 4 (c)), the web page may be terminated and the ending pop-up moved to the back of the web page may be exposed (Fig. 4 (d)).

On the other hand, if it is determined in step 309 that the exposure of the non-speaking and ending pop-ups is not determined, the terminal checks whether or not the exposure of the ending pop-ups excluding the non-speaking pop-ups is determined in step 329.

If it is determined in step 329 that the exposure of the ending pop-up excluding the non-speaking pop-up is determined, the terminal checks whether a click on the web page of the connected advertiser site is detected in step 331.

If a click on the web page is detected in step 331, the terminal proceeds to step 319 and performs the following steps.

On the other hand, if it is determined in step 329 that the exposure of the ending pop-up excluding the non-speaking pop-up is not determined, the terminal ends the algorithm according to the present invention.

Alternatively, if it is determined in step 329 that the exposure of the ending pop-up other than the non-speaking pop-up is not determined, the terminal checks whether or not the exposure of the non-speaking pop-up is determined except for the ending pop-up, When the exposure is determined, the steps 311, 313, and 315 are performed. If the exposure of the non-speaking pop-up other than the ending pop-up is not determined, that is, when the exposure of the non-speaking pop-up or the ending pop-up is not determined, The algorithm can be terminated.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be obvious to those of ordinary skill in the art.

100: terminal
102:
104: Internet Advertising Manager
106: Input
108:
110: Memory
112:
120: Advertiser server
130: Pop-up ad server
132:
134:
136:
138: Beginning and ending pop-up content producers
140: Pop-up ad script management unit
142: Service information management unit
144: Big-ning and ending pop-up contents manager

Claims (10)

Registering an advertiser server in a service according to a service subscription application of the advertiser server;
Transmitting a pop-up advertisement script to the registered advertiser server;
Checking whether an ending pop-up content of an advertiser site is requested upon automatic execution of a pop-up advertisement script in a terminal from a terminal connected to an advertiser site and receiving the pop-up advertisement script from an advertiser server;
And if the ending pop-up content is requested, transmitting ending pop-up content to the terminal,
The pop-up advertisement script is automatically executed in the terminal,
When a click on the web page of the advertiser site or the non-opening pop-up is detected, the pop-up advertisement server requests ending pop-up contents of the advertiser site,
Wherein the ending pop-up content is configured to configure an ending pop-up with the ending pop-up content, move the configured ending pop-up back to the web page,
When an end event for the web page is generated, exposing the ending pop-up,
Information on the presence / absence of the ending popup is recorded in the web browser cookie information,
Wherein the ending pop-up is configured and exposed only when the ending pop-up has not been previously exposed, by checking information on the presence / absence of ending pop-up exposure recorded in the web browser cookie information before the configuration and exposure of the ending pop- A method of providing Internet advertisement in a pop-up advertisement server.
The method of claim 1, wherein after the pop-up advertisement script transmission process,
Checking whether information on the advertiser site is received from the terminal according to automatic execution of the pop-up advertisement script in the terminal;
When the information on the advertiser site is received, information on the busy time of the advertiser server corresponding to the site information, whether or not the ending pop-up service is used, the informing pop-up contents path, and the ending pop-up contents path is checked, Transmitting service information,
Checking whether or not unexecuted pop-up contents of an advertiser site are requested using information on a non-informing pop-up contents path in the service information from the terminal according to automatic execution of a pop-up advertisement script in the terminal;
The method of claim 1, further comprising transmitting non-speaking pop-up contents to the terminal when the non-speaking pop-up contents are requested.
delete The method of claim 1, wherein the pop-up advertisement script is automatically executed in the terminal,
Collects information about the advertiser site, transmits the collected site information to the pop-up advertisement server,
When the service information corresponding to the site information is received from the pop-up advertisement server, it is determined whether or not to expose the non-finishing and ending pop-ups using the information on whether the advertiser server in the service information is used and whether or not the ending pop- ,
When the exposure of the non-speaking pop-up and the ending pop-up is determined, non-speaking pop-up contents of the advertiser site are requested to the pop-up advertisement server using information on the non-speaking pop-
Wherein when the non-speaking pop-up contents are received, the non-speaking pop-up contents are arranged on a transparent layer to constitute a non-speaking pop-up,
And information on the presence / absence of a pop-up pop-up is recorded in the web browser cookie information.
A service registration unit for registering the advertiser server in the service according to the service subscription application of the advertiser server,
A pop-up advertisement script management unit for sending a pop-up advertisement script to the registered advertiser server;
Checking whether the ending pop-up contents of the advertiser site are requested according to the automatic execution of the pop-up advertisement script in the terminal from the terminal connected to the advertiser site and receiving the pop-up advertisement script from the advertiser server, and if the ending pop- And a busy and ending pop-up contents management unit for transmitting ending pop-up contents to the terminal,
The pop-up advertisement script is automatically executed in the terminal,
When a click on the web page of the advertiser site or the non-opening pop-up is detected, the pop-up advertisement server requests ending pop-up contents of the advertiser site,
Wherein the ending pop-up content is configured to configure an ending pop-up with the ending pop-up content, move the configured ending pop-up back to the web page,
When an end event for the web page is generated, exposing the ending pop-up,
Information on the presence / absence of the ending popup is recorded in the web browser cookie information,
Wherein the ending pop-up is configured and exposed only when the ending pop-up has not been previously exposed, by checking information on the presence / absence of ending pop-up exposure recorded in the web browser cookie information before the configuration and exposure of the ending pop- Pop-up ad server.
6. The method of claim 5,
Checking whether or not information about the advertiser site is received from the terminal according to the automatic execution of the pop-up advertisement script in the terminal, and when receiving information on the advertiser site, notifying and notifying of the advertiser server corresponding to the site information A service information management unit for confirming information on whether an ending popup service is used, a busy popup content path, and an ending popup content path, and for transmitting service information including the ending popup service path to the terminal,
The uneditated and ending pop-up contents management unit manages the pop-up contents of the advertiser site using the informations of the non-advertising pop-up contents path in the service information according to automatic execution of the pop-up advertisement script in the terminal , And transmits the non-speaking pop-up contents to the terminal when the non-speaking pop-up contents are requested.
delete 6. The method of claim 5, wherein the pop-up advertisement script is automatically executed in the terminal,
Collects information about the advertiser site, transmits the collected site information to the pop-up advertisement server,
When the service information corresponding to the site information is received from the pop-up advertisement server, it is determined whether or not to expose the non-finishing and ending pop-ups using the information on whether the advertiser server in the service information is used and whether or not the ending pop- ,
When the exposure of the non-speaking pop-up and the ending pop-up is determined, non-speaking pop-up contents of the advertiser site are requested to the pop-up advertisement server using information on the non-speaking pop-
Wherein when the non-speaking pop-up contents are received, the non-speaking pop-up contents are arranged on a transparent layer to constitute a non-speaking pop-up,
Wherein the pop-up advertisement server records information on the presence / absence of a non-pop-up pop-up in the web browser cookie information.
Accessing an advertiser site and receiving a web page and a popup advertisement script from an advertiser server;
Requesting ending pop-up contents of an advertiser site with a pop-up advertisement server when a click on a web page or a non-maining pop-up of the connected advertiser site is detected according to the automatic execution of the pop-up advertisement script,
Configuring an ending pop-up with the ending pop-up content and moving the configured ending pop-up back to the web page when the ending pop-up content is received;
Exposing the ending pop-up when an end event for the web page occurs,
And recording information on the presence / absence of the ending popup in the web browser cookie information,
Wherein the configuration and exposure of the ending pop-up are performed only when the ending pop-up has not been previously exposed, by checking information on the presence / absence of the ending pop-up exposure recorded in the web browser cookie information .
A communication unit for providing an interface environment for communication with the advertiser server and the pop-up advertisement server;
An Internet advertisement management unit,
The Internet advertisement management unit,
Accessing an advertiser site through a web browser and receiving a web page and a popup advertisement script from an advertiser server,
Upon the automatic execution of the pop-up advertisement script, when a click on a web page or a non-maining pop-up of the connected advertiser site is detected, the pop-up advertisement server requests ending pop-up contents of the advertiser site,
Wherein the ending pop-up content is configured to configure an ending pop-up with the ending pop-up content, move the configured ending pop-up back to the web page,
When an end event for the web page is generated, exposing the ending pop-up,
Information on the presence / absence of the ending popup is recorded in the web browser cookie information,
Wherein the configuration and the exposing of the ending pop-up are performed only when the ending pop-up is not previously exposed, by checking the information on the presence / absence of ending pop-up exposure recorded in the web browser cookie information.

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