KR20020039489A - An advertisement using window - Google Patents

Abstract

PURPOSE: An advertisement method using a window is provided to perform the direct advertisement by dividing and using a communication window and a warning window necessarily needed by an OS(Operating System) and various kinds of application programs between a user and a computer. CONSTITUTION: The advertisement method comprises steps of receiving a request of the advertisement and an Internet link site from an advertiser(210), preparing a configuration in order to fix the advertisement to a message window of a selected specific program and reconfigure the advertisement at a constant time(211) and distributing the program equipped with the advertisement and prepared to insert the advertisement on on-line to the computer and the Internet user through a reference site and a shop(214). The distributed program is installed to the computer. An Internet user clicks a confirmation button and an advertisement window while using the program. A message and a menu bar with the preset advertisement are prepared on various message windows. The advertisement site is connected by clicking the menu bar(216).

Description

Advertising method using a window {An advertisement using window}

According to the present invention, when distributing or operating an office automation program of a computer or various application programs required by a computer user, the Internet can be divided into various guide and dialog windows or warning message windows that inevitably require communication between the user and the computer. The present invention relates to an advertisement method using a window for mediating and / or supplying advertisements on an intranet or an independent offline.

In the 21st century's information society, computers and the Internet have emerged as essential tools for new communication, and as a result, computers and internet users have been able to protect themselves from various harms and dysfunctions of information that are contrary to the convenience of information. Of course, there is a demand for rapid adaptation and continuous new changes caused by rapid environmental changes.

In other words, in order to use the new more advanced office automation program and to install various essential application programs or to provide Internet service, users have to download the program from the web server of the transaction for a fee and use the computer and internet. Due to the burden on the users, the good programs have not been widely spread.

Currently, various advertising techniques used on the computer or the Internet mostly include click advertisements or impression advertisements based on banner advertisement techniques, and randomly distributed to unspecified targets or targeted advertisements by a specific person using Internet email. For example, mediation advertisement using POP-UP technique using web advertisement engine of internet advertisement or advertisement method using POP-UP window window technique with specially manufactured hardware (mouse, keyboard, etc.) and movable drive installed.

However, the above advertising methods were indirect and passive because the advertisement recipients (netizens) had to click on an advertisement or open an email to see the advertising effect. Also, recent POP-UP techniques are just compulsory advertisement window for advertisement by utilizing internet advertisement mediation web browser engine.

As a result, ad recipients (netizens) can be bothered and annoyed, and are considered to be foreign objects that cause confusion during the search process on windows.

Various advertising techniques used on the computer or the Internet include CPC (Cost Per Click) model technique, CPM (Cost Per Mill) model technique, CPA (Cost Per Action) model technique, and a web browser new window (POPUP WIndow). There is a model of advertising mediation technique.

The Cost Per Click (CPC) model technique is an advertisement technique using an indirect promotional material such as a banner or a text sentence, and a method in which an advertiser spends an advertising cost according to the number of times the promotional material for an advertisement is clicked.

The Cost Per Mill (CPM) model technique is an advertisement technique using an indirect promotional material such as a banner, and a method of spending an advertising cost according to the number of times the promotional material is exposed.

The Cost Per Action (CPA) model technique is an advertising technique that is formulated according to a user's action result, and the advertiser does not participate in impressions, that is, advertisement exposure, and charges the cost in units of a transaction such as a purchase or subscription of an actual user. It's a way to pay.

The model of advertisement mediation method using the POPUP window of the web browser is a popup window of the web browser by forcibly using the web browser engine when the Internet user visits the website or attempts to move to another place. Is a compulsory advertising technique that literally simply complies with the advertisement method that drives POPUP.cgi of a specific advertising agency (http: //? .Net). It is a limited advertising method of loading into the web browser of the advertiser.

However, the above-mentioned conventional techniques are merely to obtain a profit model through advertising, and are simply advertising mediation techniques for advertising.

Accordingly, an object of the present invention is to establish a communication window or warning message window that is absolutely and inevitably required between a computer user and a computer in an OS or various application programs essential for the Internet or an intranet, especially a computer. It is possible to maximize the effect of the advertisement by showing it to the advertisement receiver by using it by dividing it, and to maximize the effectiveness of the advertisement. To provide an advertising method using.

For example, in recent years, the proliferation of Internet usage and its counterfeit hacking have led to the misuse of personal information and the infringement of privacy property, but it is stingy or enlightening for consumers to purchase expensive hacking prevention programs. There is no.

When the personal PC firewall, which is an anti-hacking program on-line and / or off-line, is provided to the Internet and computer users free of charge through the advertising method and method of the present invention as described above, through a large and verified reference site, In addition to protecting cyber transactions and information from hackers (crackers), the two objectives of cyber security and advertisers' information delivery are simultaneously achieved.

Therefore, the present invention can select a particular program and set the advertisement in various necessary message windows of the program on the online and / or offline stage in the development stage or the existing completed stage, or change the advertisement in a predetermined period. Preparing to set up; Receiving a product and internet link site (htt: //?) To be advertised from an advertiser; Distributing selected programs with advertisements to computers and Internet users (netizens) with very large customers or through various specific leverage sites or sites; Installing and operating a selected program (which may later be set via an offline program) equipped with advertisements distributed online and / or offline through computer operation; Clicking the OK button of the information (Information) or Communication (Communication) or the warning message window through the window of the computer of the computer and the Internet user (netizen) using the program; And various inevitable message windows, wherein a message and a menu bar are prepared together with a preset advertisement (or later set online), and when the menu bar is clicked, access to the advertisement site is opened.

The present invention is characterized in that the program function update and advertisement change and reset are automatically updated freely only by accessing the program distributor site or the corresponding Internet service provider site without the user's separate operation.

In addition, the invention of the advertisement storage and link chain computer used in the selected applied program (e.g. hacking prevention program in the case of external intrusion warning message window occurs frequently in the advertising) or intentionally (scheduled time) due to the nature of the program And the dialog message window can be displayed at the same time.

1 is a diagram illustrating a network configuration of an advertisement mediation method, a supply server, a user, and an advertiser;

2 is a program supply flowchart in which advertisements are mounted, set, and distributed.

3 is a flowchart showing an embodiment of an advertisement using a personal PC firewall program,

4 is a flowchart showing an embodiment of personal PC firewall program distribution,

5 is a flowchart illustrating an advertisement updating process.

6 is an example of the overall configuration using a personal PC firewall program,

7A illustrates an example of driving a program when a hack is attempted.

7B illustrates an example of driving a program when accessing a shared resource.

Hereinafter, an advertisement method using the window of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1 shows the configuration of a computer and a network system for performing the advertising mediation method of the present invention. As shown in the drawing, the computer user 120 receives a program 121 selectively applied to the online 123 or the offline 122 from a program distributor or advertisement setting and an intermediary server 140 through a communication network such as the Internet 100. You will use your computer online and offline.

At this time, the inevitable guide message window 121a, the dialog window 121b, and the warning message window 121c are displayed on the screen of the user computer 120 periodically or aperiodically according to the characteristics of the program 121 as shown in FIG.

In addition, the user may access the advertiser computer 130 through the Internet 100 by selecting a menu bar of a message window to perform a delete or program command or by clicking an advertisement.

As shown in FIG. 1, a program is mounted or an advertisement of an advertiser to be mounted or changed later in the network environment is performed as follows.

First of all, the advertiser who wants to set up the advertisement contents and website 130 to the program producer of FIG. 1 or the service company 140 that will distribute the program to the program 121 to apply the management distribution server ( 141).

Together with the distributor program producer 140 having an extra large customer member, the program and advertisement are supplied through the processes 210 to 216 in the flowchart of FIG. 2.

For the sake of clarity, the example applied to the hacking prevention program described above will be described in detail.

The personal PC firewall that will be distributed to users is registered with an advertisement in a warning window by a specific function (when hacking attempts or accessing shared resources). Of course, personal PC firewalls that will be distributed to users online and offline are designed to be paid by advertisers who want advertisements, so they must pay a small fee to program producers and distributor servers in advance.

The personal PC firewall program may be distributed to users offline in a state of being stored in a recording medium such as a CD (122 in FIG. 1), and the user may be online through the Internet (100 in FIG. 1). 123) It may be prepared and provided to the supply server 140 for download. In addition, advertisements added to or changed in a specific message menu are periodically upgraded and automatically distributed to the user's computer (120 in FIG. 1) through the Internet (100 in FIG. 1).

Next, the user is provided with a personal PC firewall 450 as shown in the flowchart of FIG. 4. Since users are more likely to use the service just by signing up to receive a personal PC firewall, there is a fear that the advertisement effect will be lost. To this end, the personal PC firewall 450 as shown in Figure 5, if there are advertisements to be updated when accessing the various applicable Internet site 510 (520), automatically distributes (530) to the continuous advertising effect Configure so that there is no problem in getting.

Next, the user who executes the personal PC firewall receives the personal PC firewall provided from the server (310) and installs it on his computer (320), as shown in FIG. After the installation is completed, whenever there is an external intrusion 340 in the Internet use 330, a real-time advertisement and warning message 350 is displayed. Therefore, as long as the user installs a personal PC firewall and uses the Internet, the advertisement is always promoted.

7A and 7B, the warning message and the advertisement are configured as shown in FIG. 7A and 7B, and the advertisement is newly added or changed by the automatic update flowchart (FIG. 5).

Meanwhile. The program installation process includes a process of allowing a user to input an ID registered at the time of membership registration. When the installation is completed by inputting this ID, the statistics collection file is generated in the user computer 120. This file contains statistics such as the user's time of use of the Internet and the frequency of clicking on an Internet site in the message menu, and the recorded information is processed in the background when the user accesses the Internet and transmitted to the server computer 141. The transmission time is, for example, periodically every 15 days, after the transmission is deleted to secure the storage capacity. This information is stored in the statistical database 143d of the data storage unit 143 and provided to the advertiser as data for performance analysis.

After all, users have the advantage of using a personal PC firewall that protects their privacy when using the Internet for free, and advertisers can advertise in warning messages that appear from time to time. The deal is natural.

Meanwhile, the advertisement method as described above may be programmed and stored in the processor 142 of the server computer 141 as in the present embodiment, but may be stored and used in another computer-readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like, and those implemented in the form of a carrier wave (for example, transmission through the Internet). The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

As described above, according to the present invention, a user who uses the Internet and a computer can freely use new and beneficial programs, an up-versioned OS, or various application programs freely supplied online and offline for a rapidly changing environment. At the same time, advertisers will be able to deliver more direct and active advertising through new advertising techniques, as well as to create a variety of useful program developers and users, as well as advertisers and customers who need the services of the program. It can promote the development of internet and information society with advertisement technique that provides mutual win-win effect that distributor and others can satisfy simultaneously.

Claims (6)

In the advertising method using the message window (guidance, dialog, warning, selection menu bar, etc.) of the computer OS or various application programs, Receiving an advertisement and an internet link site to be advertised from an advertiser; Preparing to set the selected program in an online and / or offline state so as to set the advertisement in various inevitable message windows of the program in the development stage or the existing completed stage or to change and reset the advertisement at a predetermined time; Distributing selected programs to computers and Internet users (advertising receiving netizens) that have a large customer or are ready to insert an advertisement later on or online through various specific reference sites or sites; Installing and operating a selected specific program loaded with an advertisement distributed through online and / or offline through a computer operation; During the process of using the program by the computer and the Internet user (netizen), clicking a check button and an advertisement window of the communication message window, such as a computer information window, a chat window or a warning message window; And In the various essential message windows, a message and a menu bar are prepared along with a preset advertisement (or to be set or changed later on and / or offline), and when the menu bar is clicked, access to the advertisement site is opened. Advertising method using the window. The method of claim 1, Advertisement using a window characterized in that the program function updates, advertisement changes and resets are automatically updated only by the access of the corresponding program user to the program distributor site or program production provider or registered advertiser site without the user's separate operation. The method of claim 1, In order to achieve the purpose of the advertisement storage and link chain computer of the present invention in order to use a variety of selected (or applied) program inevitably (conversation window, various message windows) or intentionally (depending on schedule time and action) Advertising method using a window, characterized in that to display the advertisement and the dialog message window at the same time or divided. The method of claim 1, In the application of the information protection personal PC firewall program to prevent the dysfunction in the information process, many Internet users who have a personal PC firewall, which is essential to all Internet users, are required based on a predetermined mutually agreed advertising fee from advertisers. Freely through On / Offline through sites secured by banks (banks, securities companies, telecommunications portal sites, etc.), and warn users when attempting to hack from outside or accessing shared resources from users while using the program and using the Internet. The message window is displayed in real time, and the advertisement set together with the warning message appears together, and clicks the OK button or the advertisement is connected to the advertiser site characterized in that the window is made. The method of claim 4, wherein Advertisement using the window, characterized in that the advertisement to be newly set through the distributor site or the producer site to be updated periodically or irregularly in the corresponding ad window. The method of claim 1, In the application program, the advertisement (Warning, Information, communication) window is divided by real-time transmission of message window through automatic distribution of S / W, remote control, and S / W resource management function in the organization with multiple PCs. Advertising method using a window, characterized in that.