KR101395715B1 - System for shipping product using cpc marketing moment of bidding and method therefor - Google Patents

Abstract

The present invention relates to a product delivery system using CPC advertisement moment bidding and a method thereof. The product delivery system according to the present invention includes: an operating server (10); a client (20); a telemarketer terminal (30); and an off-line shop terminal (40). According to the present invention, the inconvenience of controlling money for exposing a keyword by monitoring the change of an order is prevented by exposing an advertisement corresponding to the keyword in a desired order by increasing or decreasing the money set according to the exposed advertisement rate if the change of the order to expose the keyword is sensed when a cost per click (CPC) advertisement is displayed.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for delivering goods using CPC ad instant bidding,

The present invention relates to a product delivery system and method using CPC ad instant bidding.

First, according to the present invention, a CPC (Cost Per Click) advertisement for exposing a predetermined keyword to a portal site is displayed. In the case of detecting a change in the rank of exposure of a keyword, And a technique for always exposing advertisements corresponding to keywords to desired rankings.

Secondly, the present invention provides a method for managing an IP address, a terminal identification number or a keyword (including a local name) of a connected client when an operation server managing a plurality of local domains including a local name in a representative domain and a representative domain detects a client connection, And providing the client with the product information displayed in the corresponding representative domain or the local domain.

Third, the present invention relates to a technology for providing product information placed in a representative domain or a local domain corresponding to a client's area code to a telemarketer terminal when call connection between a telemarketer and a client connected to the operation server is detected.

In general, a delivery service is a service that connects a client to a retrieved web site to make a payment for delivery, or calls a delivery company to make payment for the order, and then the delivery company delivers the corresponding item Process.

On the other hand, in the case of a flower delivery requiring shipping on the same day of the order, the shipping company delivers the goods ordered by the client through the store near the delivery point.

For example, when a client places a flower delivery order in Busan, a company located in Seoul delivers a client's order to a company in Busan, and a company in Busan has a distribution structure that delivers flowers to a delivery destination corresponding to order details.

On the other hand, in relation to online flower delivery, a number of patents have been disclosed in addition to Korean Patent Publication No. 2008-0042313 (method and system for flower delivery and distribution service using the Internet).

In the case of the above-mentioned prior patent, when the order amount and the remittance amount are unified, the customer's order amount is remitted to the delivery company, and then the agreed settlement process is performed, and the balance of the order book is adjusted to increase the practical margin more than the existing distribution margin Have been disclosed.

However, the conventional flower delivery service including the prior patent has the following problems.

First, in the case of a telephone order, which accounts for 70% of the delivery service, since the order is accepted without recognizing the geographical position of the place where the request is made by the client, simply by delivering the goods through the contracted agency, There is a problem that this becomes longer.

Second, online orders, which make up 30% of the delivery service, are unable to operate a separate website because most of the delivery companies are small, pay a high fee to the company that received the order through the website, The goods corresponding to the order details will be delivered to the destination. Therefore, the customer has to be low in satisfaction with the delivered product, and the small company has difficulty in generating the revenue due to the bleeding competition for the commission and the product unit price.

Third, in the case of a delivery company receiving an order through the operation of a website, a CPC (Cost Per Click) advertisement that exposes predetermined keywords to a portal site is used. However, according to the keyword exposure amount changed in real time, There is an inconvenience that the manager must monitor the fluctuation of ranking and manipulate the amount for keyword exposure in order to continuously advertise.

Accordingly, in order to solve the conventional problems, the present invention controls the advertisement corresponding to the keyword to be always exposed in a desired ranking, operates a plurality of local domains including a representative name and a local name in the representative domain, And providing the product information to the telemarketer terminal in the representative domain or the local domain corresponding to the number.

Disclosure of the Invention The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a CPC (Cost Per Click) advertisement for exposing a predetermined keyword to a portal site, It is an object of the present invention to prevent an inconvenience that an administrator must monitor the ranking change and manipulate the amount for keyword exposure by exposing the advertisement corresponding to the keyword to the desired rank by increasing or decreasing the predetermined amount.

In addition, the present invention can also be applied to a case where an operation server managing a plurality of local domains including a local name in a representative domain and a representative domain detects a client connection, an IP, a terminal identification number or keyword (including a local name) It is possible to reduce the commission by ordering the delivery through the website for each region by providing the client with the product information displayed in the corresponding representative domain or the local domain and to simplify the delivery service distribution step, The purpose is to deliver it.

When the call connection between the telemarketer and the client connected to the operation server is detected, the present invention provides the telemarketer terminal with the product information displayed in the representative domain or the local domain corresponding to the area code of the client, The purpose of the telemarketer is to minimize the delivery time by letting the telemarketer who knows the geographical location deliver the goods through the supplier near the destination.

According to an aspect of the present invention, there is provided a CPC advertisement instantaneous bidding system for displaying a CPC (Cost Per Click) advertisement for exposing a predetermined keyword to a portal site, When the payment of the goods amount corresponding to the delivery request information is completed after receiving the delivery request information from the client 20 while increasing or decreasing the predetermined amount of money in the advertisement amount being exposed, An operation server 10 for transmitting order details to the offline store terminal 40 and for transmitting the delivery completion information received from the offline store terminal 40 to the client 20; It connects to the web site of the operation server 10 and transmits the delivery request information for any one of the products uploaded to the website to the operation server 10 and after the settlement of the goods amount corresponding to the delivery request information A client (20) that receives delivery completion information from the operation server (10) when the product delivery is completed; When a call connection with the client 20 is made, the goods information displayed in the representative domain or the local domain corresponding to the area code of the client 20 indexed from the operation server 10 is output, and information for delivery and settlement is displayed A telemarketer terminal 30 for uploading to the operation server 10; And an offline store terminal (10) that generates delivery completion information and transmits the delivery completion information to the operation server (10) when the order details including the delivery request information are received from the operation server (10) 40).

The order settlement method using the CPC advertisement instant bidding of the present invention based on the system described above determines whether or not the operation server 10 changes the exposure rank of the keyword being advertised on the portal site in the portal site, (A); (b) increasing or decreasing the predetermined amount of the advertisement amount being exposed by the operation server 10 when the keyword exposure ranking is changed as a result of the determination in step (a), and performing the procedure in step (a); If the operation server 10 determines that the connection of the client 20 is detected or the connection between the connected telemarketer terminal 30 and the client 20 is not established (C) judging whether or not it is detected; If the connection of the client 20 is detected as a result of the determination in step (c), the operation server 10 searches the representative domain or the local domain corresponding to the IP of the connected client, the terminal identification number, (D) outputting the posted product information; (E) when the operation server (10) receives the delivery request information from the client (20), transmitting the order details including the delivery request information to the offline store terminal (40); And (f) transmitting the received delivery completion information to the client 20 when the operation server 10 receives the delivery completion information from the offline store terminal 40. [

According to the present invention, when a CPC (Cost Per Click) advertisement that exposes previously set keywords to the portal site is displayed, if it is detected whether the ranking of the keyword is changed, It is possible to prevent the inconvenience that the manager must monitor the fluctuation of the rankings and manipulate the amount for the keyword exposure by exposing the advertisements corresponding to the keyword to the desired rank.

In addition, according to the present invention, when an operation server that manages a plurality of local domains including a local name in a representative domain and a representative domain detects a client connection, an IP address, a terminal identification number, or a keyword ) By providing product information in the representative domain or the corresponding local domain to the client, it is possible to reduce the commission by ordering the delivery through the website for each region and to simplify the delivery service distribution step, It has the effect of sending it to the client.

According to the present invention, when a call connection between a telemarketer and a client connected to an operation server is detected, product information posted in a representative domain or a local domain corresponding to the area code of the client is provided to the telemarketer terminal, A telemarketer who knows the geographical location of the ordering party has the effect of minimizing the delivery time by allowing the goods to be delivered through the customer close to the delivery place.

Brief Description of the Drawings Fig. 1 is a block diagram showing a product delivery system using CPC advertisement instant bidding according to the present invention.
2 is a flowchart illustrating a method of delivering goods using CPC ad instant bidding according to the present invention.
3 is a flowchart showing a step S70 of a method of delivering goods using a CPC advertisement instant bidding method according to the present invention.
4 is a flowchart showing a process after step S60 of the method for delivering goods using the CPC advertisement instant bidding according to the present invention.
FIG. 5 is a flowchart illustrating a process after step S40 of a product delivery method using a CPC advertisement instant bidding method according to the present invention. FIG.

Specific features and advantages of the present invention will become more apparent from the following detailed description based on the accompanying drawings. Prior to this, terms and words used in the present specification and claims are to be interpreted in accordance with the technical idea of the present invention based on the principle that the inventor can properly define the concept of the term in order to explain his invention in the best way. It should be interpreted in terms of meaning and concept. It is to be noted that the detailed description of known functions and constructions related to the present invention is omitted when it is determined that the gist of the present invention may be unnecessarily blurred.

1 is a diagram showing a product delivery system S using CPC advertisement instant bidding according to the present invention. 1, the merchandise delivery system S using the CPC advertisement instant bidding according to the present invention includes an operation server 10, a client 20, a telemarketer terminal 30 and an offline store terminal 40 .

Specifically, when the operation server 10 displays a CPC (Cost Per Click) advertisement that exposes preset keywords to a portal site, when detecting whether the rank of exposure of keywords is changed, Respectively.

That is, as the exposure order of the keyword set by the operation server 10 is automatically changed to the portal site in accordance with the changed advertisement amount, the keyword retrieved from the portal site is always exposed in the order desired by the administrator.

At this time, the change of the keyword ranking exposed on the portal site is detected by the instant bidding program engine mounted on the operation server 10, and the desired keyword exposure field value is read from the instant bidding page of the portal site, (For example, '10 won') until the keyword already included in the desired keyword exposure field value is included in the keyword exposure field value.

The keywords for the CPC ad instantaneous bidding of the present invention may be a single keyword such as " flower delivery ","flower house ",or" wreath "Quot; and " garland ".

In addition, the operation server 10 manages a plurality of local domains including a local name in the representative domain and the representative domain, and when detecting the connection of the client 20, The goods information displayed in the representative domain or the local domain corresponding to the keyword (including the area name) inputted to the client 20 is received and the delivery request information is received from the client 20, and the settlement of the goods amount corresponding to the delivery request information is completed The order information including the delivery request information is transmitted to the offline store terminal 40 and the delivery completion information received from the offline store terminal 40 is transmitted to the client 20.

For example, when the keyword entered in the portal site by the client 20 includes the word 'Pusan', the local domain including the product information of the Pusan area is provided to the client 10.

Also, if the domain is "http://lime3651.co.kr" and the name of the region in the local domain is Busan, the local domain may be configured as "http://busan.lime3651.co.kr" However, the present invention is not limited thereto.

When the call connection between the connected telemarketer terminal 30 and the client 20 is detected, the operation server 10 transmits the product information in the representative domain or the local domain corresponding to the area code of the client 20 to the telemarketer 30 And outputs the information to the terminal 30 so that the telemarketer can confirm the product information requested by the client 10 in real time while supporting the product description.

At this time, when the area code included in the terminal identification number of the client 20 is '051', or when the client 20 is requested to deliver goods to the Seoul area, the operation server 10 Provides the telemarketer terminal 30 with a local domain including commodity information of the Seoul area among a plurality of domains.

In addition, the operation server 10 may store the CPC advertisement amount paid to the portal site, the commodity settlement history received through the domain or the representative domain, and the commodity settlement history received and delivered through the telemarketer terminal 30, Generate statistical information summed by monthly or sales.

In addition, when the operation server 10 according to the present invention receives the goods placement request information from the connected client 20 and receives the drag and drop signal of the selected goods information, the operation server 10 according to the present invention transmits the selected goods information to the drag & And deliver the goods corresponding to the delivery request information after the settlement process when the delivery request information for the goods information arranged from the client 20 is received.

In other words, it is possible for the client 20 to directly place a product that is to be actually purchased and to make an order-made delivery requesting delivery of the same product as the placed product.

On the other hand, the client 20 accesses the website of the operation server 10 through keyword search of the portal site, and transmits delivery request information for any one of the products uploaded to the website to the operation server 10 And receives the delivery completion information from the operation server 10 when the product delivery is completed after the payment of the commodity amount corresponding to the delivery request information.

The client 20 is connected through a call connection with the contact of the operation server 10 and receives delivery completion information from the operation server 10 when the delivery of goods is completed after payment of the commodity amount corresponding to the delivery request information do.

When the call connection with the client 20 is made, the telemarketer terminal 30 outputs the goods information placed in the representative domain or the local domain corresponding to the area code of the client 20 indexed from the operation server 10 , And uploads information for delivery and settlement to the operation server 10.

At this time, the information for delivery and payment may include a product name, a product price, an orderer, an orderer's contact, a recipient, a recipient address, a recipient's contact and a delivery request time, but the present invention is not limited thereto.

The offline store terminal 40 receives the order details including the delivery request information from the operation server 10 and, when completing the delivery of the goods corresponding to the order details, generates the delivery completion information and transmits it to the operation server 10 ).

At this time, the offline store terminal 40 may be configured as any one of a PC, a smart phone, a PDA, and a POS, but the present invention is not limited to the above device and can be changed. In addition, the order details received from the operation server 10 have a purchase table form of a predetermined format and are received via any medium such as SNS, SMS, FAX or e-mail, and the medium can be changed.

Hereinafter, a method of delivering goods using the CPC advertisement instant bidding according to the present invention will be described with reference to FIG.

First, the operation server 10 determines whether the exposure order of a keyword under CPC advertisement on a portal site is changed in a predetermined reference ranking (S10).

If it is determined in operation S10 that the keyword exposure order is changed, the operation server 10 increases or decreases the predetermined amount of the advertisement amount being exposed and performs the procedure to operation S10 in operation S20.

If the operation server 10 determines that the connection of the client 20 is detected or the call connection between the connected telemarketer terminal 30 and the client 20 is detected (S30).

As a result of the determination in operation S30, when the connection of the client 20 is detected, the operation server 10 determines whether the IP address of the connected client, the terminal identification number, or the representative domain corresponding to the keyword (including the area name) Or the product information displayed in the local domain (S40).

When the operation server 10 receives the delivery request information from the client 20, the operation server 10 transmits the order details including the delivery request information to the offline store terminal 40 (S50).

When the operation server 10 receives the delivery completion information from the offline store terminal 40, it transmits the received delivery completion information to the client 20 (S60).

3, when the call connection between the connected telemarketer terminal 30 and the client 20 is detected as a result of the judgment in operation S30, the operation server 10 transmits the area code of the client 20 The merchandise information displayed in the corresponding representative domain or the local domain is output to the telemarketer terminal 30, and the procedure goes to step S50 (S70).

As shown in FIG. 4, after step S60, the operation server 10 generates statistical information, which is obtained by summing up each of the goods settlement details delivered on the basis of the delivery completion information on a daily, monthly or sales basis (S80).

5, when the operation server 10 receives the product placement request information and the placement product selection information from the client 20 after step S40, it loads the image corresponding to the product placement request, And places the selected batch on the image (S90).

While the present invention has been particularly shown and described with reference to preferred embodiments thereof, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. It will be appreciated by those skilled in the art that numerous changes and modifications may be made without departing from the invention. And all such modifications and changes as fall within the scope of the present invention are therefore to be regarded as being within the scope of the present invention.

S: Product delivery system using CPC ad instant bidding
10: Operation server 20: Client
30: Telemarketer terminal 40: Offline store terminal

Claims (10)

In a goods delivery system,
A CPC (Cost Per Click) advertisement that exposes a preset keyword to a portal site is displayed. In case of detecting whether a keyword is changed in the ranking, the amount of the advertisement being exposed is increased or decreased, When the settlement of the commodity amount corresponding to the delivery request information is completed after receiving the delivery request information, the order history containing the delivery request information is transmitted to the offline store terminal 40 and received from the offline store terminal 40 An operation server 10 for transmitting one delivery completion information to the client 20;
And transmits the delivery request information for any one of the products uploaded to the web site to the operation server 10 by accessing the web site of the operation server 10, A client (20) that receives delivery completion information from the operation server (10) when the product delivery after the payment is completed;
When the call connection with the client 20 is made, the goods information displayed in the representative domain or the local domain corresponding to the area code of the client 20 indexed from the operation server 10 is output, and information for delivery and settlement To the management server (10); And
An offline store terminal (10) for generating delivery completion information and transmitting the delivery completion information to the operation server (10) when receiving the order details including the delivery request information from the operation server (10) 40). ≪ / RTI > The method according to claim 1,
The operation server 10,
When the connection of the client 20 is detected, the product information displayed in the representative domain or the local domain corresponding to the IP of the connected client, the terminal identification number, or the keyword entered in the portal site is output. Product delivery system using instant bidding. The method according to claim 1,
The operation server 10,
When the call connection between the telemarketer terminal 30 and the client 20 is detected, the telemarketer terminal 30 outputs the commodity information placed in the representative domain or the local domain corresponding to the area code of the client 20 Product Delivery System Using CPC Ad Instant Bidding. The method according to claim 1,
The operation server 10,
The statistical information including the CPC advertisement amount paid to the portal site, the commodity settlement history received through the domain or the representative domain, and the commodity settlement history received and delivered through the telemarketer terminal 30, on a daily, monthly or sales basis Wherein the CPC advertisement instant bidding is used to generate the CPC advertisement instant bidding. The method according to claim 1,
The operation server 10,
When receiving the product placement request information from the client 20 and receiving the drag and drop signal from the selected product information, the selected product information is placed at a position corresponding to the drag and drop signal, And when the delivery request information for the product information is received, the payment process is performed. The method according to claim 1,
The offline store terminal (40)
The order history received from the operation server 10 is composed of any one of a PC, a smart phone, a PDA, and a POS, and has a purchase table format of a predetermined format. The order history includes any one of SNS, SMS, FAX, Wherein the CPC advertisement instantaneous bidding is received via the CPC advertisement instant bidding. In the product delivery method,
(a) determining whether an exposure order of a keyword being CPC advertised on a portal site is changed in a predetermined reference ranking;
(b) increasing or decreasing a predetermined amount of the advertisement amount being exposed by the operation server when the keyword exposure ranking is changed as a result of the determination in step (a), and performing the procedure in step (a);
(c) determining whether the operation server detects a client connection or detects a call connection between the connected telemarketer terminal and the client when the keyword exposure ranking is not changed as a result of the determining in the step (a);
(d) If the connection of the client is detected as a result of the determination in the step (c), the operation server transmits the IP address of the connected client, the terminal identification number, or the representative domain corresponding to the keyword entered in the portal site, Outputting product information;
(e) when the operation server receives the delivery request information from the client, transmitting the order details including the delivery request information to the offline store terminal; And
and (f) when the operation server receives delivery completion information from the offline store terminal, transmitting the received delivery completion information to the client. 8. The method of claim 7,
(c) if the call connection between the connected telemarketer terminal and the client is detected as a result of the determination in step (c), the operating server transmits product information in the representative domain or the local domain corresponding to the area code of the client to the telemarketer terminal And performing the procedure in the step (e). [7] The method according to claim 1, 8. The method of claim 7,
(h) generating statistical information on the basis of the daily payment, the monthly payment, and the sales by the operation server after the step (f), on the basis of the delivery completion information, A method of delivering goods using instant bidding. 8. The method of claim 7,
(i) after the step (d), when the operation server receives the product placement request information and the placement product selection information from the client, the operation server loads the image corresponding to the product placement request, and arranges the selected placement product on the image A method of delivering goods using a CPC ad instant bidding.

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