KR101223801B1 - System and Method for providing multi-media advertisement to IP based video-phone during audio-only communication - Google Patents

Abstract

The present invention provides a video advertisement for a voice call in a video telephone network for providing a video advertisement to a user's video telephone that makes only a voice call in a video telephone network (e.g., SIP, H.323, H.324M, etc.). It is intended to provide a system and method for providing the same.

To this end, the present invention, the advertising content database for storing the advertising content classified according to the advertisement type information; When receiving a voice call connection request from the calling terminal, an application for instructing the media server to transmit advertising content corresponding to the advertisement type information registered in advance by the video advertisement service subscriber corresponding to the calling terminal to the calling terminal. server; And the media server for setting a data channel with the calling terminal according to a command from the application server and transmitting the corresponding advertising content stored in the advertising content database to the calling terminal. And instructing the media server to transmit the advertisement content corresponding to the advertisement type information registered in advance by the video advertisement service subscriber corresponding to the destination terminal to which the voice call is connected to the destination terminal.

Video Calls, Voice Calls, Video Ads, Broadcast Ads, Personalized Ads, Call Ads

Description

System and method for providing multi-media advertisement to voice call in video telephony network to IP based video-phone during audio-only communication

1 is a diagram illustrating an embodiment of a system for providing a video advertisement during a voice call in a video telephone network according to the present invention.

Figure 2 is a detailed configuration diagram of an embodiment of a video advertisement providing system of FIG.

3 is a SIP signal flow diagram for a call processing procedure for a video advertisement service according to the present invention.

4 is a diagram illustrating an embodiment of a video call path and a voice call path used in the present invention.

5 is a flowchart illustrating a method for providing a video advertisement during a voice call in a video telephone network according to the present invention.

6A to 6D are diagrams illustrating one embodiment of a video advertisement provided in the present invention.

* Explanation of symbols on the main parts of the drawing

10: video advertisement providing system

11: Application Server 12: Media Server

13: advertising content management server 14: advertising content database

The present invention relates to an advertisement providing system and a method thereof, and more particularly, to an advertisement provided with a video on a user's video telephone that makes only a voice call in a video telephone network (eg, SIP, H.323, H.324M, etc.). The present invention relates to a system and method for providing a video advertisement during a voice call in a video telephone network.

The advertising industry is developing in various fields through online and offline. Looking at advertisements in broadcasting, internet, and telephone, which are called the three major services, broadcasting advertisements through media such as TV have already formed a large advertising market that is a major revenue source of a publicly recognized broadcaster. Based on these revenue sources, broadcasters provide consumers with a variety of valuable and high-quality content. In addition, data service advertisement through the Internet is also active enough to be a major revenue source of various web portals and various sites.

However, if you look at the advertisement on the phone, almost all of the voice advertisements such as banks, financial institutions, card companies, etc., which are delivered in the state of waiting for call or corporate advertisement to promote the corporate image instead of the caller's call waiting service such as ringo, coloring, ring-to-yu etc. to be.

On the other hand, ads are being sent to text-enabled phones such as mobile phones and landline phones (eg, Ann terminals), but this is not an appropriate advertising method in the age of video telephony because it does not provide video.

Therefore, in an environment optimized for multimedia such as the Internet, a broadband integrated network (BcN), and the like, there is an urgent need for a technology that allows a user to receive various advertisements as a video through his video phone during a voice call.

The present invention has been proposed in order to meet the above-mentioned demands. The present invention provides a video advertisement in a video telephone network (e.g., SIP, H.323, H.324M, etc.) to make a video call to a user-side video telephone. An object of the present invention is to provide a system and method for providing a video advertisement during a voice call in a video telephone network.

Other objects and advantages of the present invention can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. It will also be readily apparent that the objects and advantages of the invention may be realized and attained by means of the instrumentalities and combinations particularly pointed out in the appended claims.

According to an aspect of the present invention, there is provided a system for providing a video advertisement during a voice call in a video telephone network, the system comprising: an advertisement contents database storing advertisement contents classified according to advertisement type information; When receiving a voice call connection request from the calling terminal, an application for instructing the media server to transmit advertising content corresponding to the advertisement type information registered in advance by the video advertisement service subscriber corresponding to the calling terminal to the calling terminal. server; And the media server for setting a data channel with the calling terminal according to a command from the application server and transmitting the corresponding advertising content stored in the advertising content database to the calling terminal. And instructing the media server to transmit the advertisement content corresponding to the advertisement type information registered in advance by the video advertisement service subscriber corresponding to the destination terminal to which the voice call is connected to the destination terminal.

Meanwhile, the method of the present invention provides a video advertisement during a voice call in a video telephone network, the first authentication step of authenticating whether the calling terminal subscribes to a video advertisement service when receiving a voice call connection request from a calling terminal. ; As a result of the authentication in the first authentication step, inquiring of the first advertisement type information registered in advance by the video advertisement service subscriber corresponding to the calling terminal if the calling terminal is successfully authenticated with the video advertising service subscription terminal; Instructing a media server to transmit advertisement content corresponding to the inquired first advertisement type information to the calling terminal; And acquiring the advertisement content and transmitting the advertisement content to the calling terminal through a data channel between the calling terminal and the media server, wherein the first advertisement type information is any one of a call type advertisement, a customized advertisement, and a broadcast type advertisement. Characterized in that it is information indicating that one type of advertising content to be provided.

In addition, the method of the present invention includes a second authentication step of authenticating whether or not the target terminal of the voice call connection to the video advertising service subscription; As a result of the authentication in the second authentication step, inquiring of the second advertisement type information registered in advance by the video advertisement service subscriber corresponding to the called terminal if the called terminal is successfully authenticated with the video advertisement service subscription terminal; Instructing the media server to transmit the advertisement content corresponding to the retrieved second advertisement type information to the called terminal; And acquiring the advertisement content and transmitting the advertisement content to the called terminal through a data channel between the called terminal and the media server.

Meanwhile, another method of the present invention is a method for providing a video advertisement during a voice call in a video telephone network, wherein upon receiving a voice call connection request from a calling terminal, authenticating whether the receiving terminal subscribed to the video advertisement service is authenticated. Authentication step; As a result of the authentication in the authentication step, when the called terminal successfully authenticates with the video advertisement service subscription terminal, retrieving advertisement type information registered in advance by the video advertisement service subscriber corresponding to the called terminal; Instructing a media server to transmit advertisement content corresponding to the inquired advertisement type information to the called terminal; And acquiring the advertisement content and transmitting the advertisement content to the called terminal through a data channel between the called terminal and the media server, wherein the advertisement type information is one of a call type advertisement, a customized advertisement, and a broadcast type advertisement. Characterized in that it is information indicating that the advertising content to be provided.

The foregoing and other objects, features and advantages of the present invention will become more apparent from the following detailed description of the present invention when taken in conjunction with the accompanying drawings, in which: There will be. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. Hereinafter, a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

In the service for providing a video advertisement during a voice call in a video telephone network (hereinafter referred to as a "video advertising service") proposed in the present invention, an advertisement displayed on a display of a user's video telephone, for example, the video advertisement providing system. It is preferable that the advertisement provided to the video telephone is made up of pure images without sound.

That is, according to the present invention, when a user makes a voice call using only a video telephone, various advertisements are provided as a video. This means that when a user does not see the other's face or the like through a display provided in the video telephone, for example, the video is displayed on the other's telephone. In the case where the transmission / reception function is not installed or a video transmission / reception function is not performed by a user (general wired telephone, etc.), the display is used to provide a video advertisement.

Of course, as mentioned above, those skilled in the art will readily understand that such a video advertisement does not include sound so as not to disturb the user's voice call.

In addition, in the present invention, in addition to the advertisement, useful information such as real time news may be inserted in the form of subtitles or images. Since it provides a silent video advertisement during a voice call, there is a feature that does not overlap with advertisements provided in place of the existing call waiting service (Lingo, Coloring, Ring to You, etc.).

Hereinafter, a combination of useful information and sponsored advertisements will be collectively referred to as "video advertisements", and the types of video advertisements to be provided by the present invention will be provided by the other party. Similar to the call-type advertising, customized advertising provided to choose their interests, broadcast advertising can be divided into broadcast-type advertising that provides the same advertisement to multiple users.

In order to provide such a video advertisement to a video telephone, a video advertisement providing system must be implemented using a Session Initiation Protocol (SIP), which is used as a call signaling protocol in an IP (Internet Protocol) network, and a server for a video advertisement providing system. Fields and elements must be defined. Hereinafter, the present invention will be described using an SIP-based video telephone network as an example, but may be applied to an H.323-based video telephone network and an H.324M-based video telephone network.

Video telephony uses a large amount of data and uses IP (Internet Protocol) network. For the telephony service in the IP-based (packet-based) network of the Internet and Broadband Convergence Network (BcN), the video providing system is a public telephone. Soft switches (packet switches) should be used in place of the call routing functions of the exchanges in the Public Switch Telephone Network (PSTN).

The video providing system needs an application server for controlling application services and a media server for providing application services in addition to basic call routing for telephone service in an IP-based (packet-based) network. In order to provide a video advertisement to a video telephone on the structure of such an application server and a media server, an advertisement content management server for updating and managing advertisement content, and an advertisement content database for storing advertisement content are required. The rest of the devices can leverage the existing VoIP infrastructure or BcN's infrastructure.

In the video advertisement providing system, an apparatus for providing an advertisement includes an application server, a media server, an advertisement content management server, and an advertisement content database as described above. They interoperate to provide video advertisements to the corresponding users (video advertising service subscribers) through the video telephone.

The outgoing signal of the video phone is transmitted to the soft switch through the SIP protocol. If the outgoing video phone is a video phone subscribed to the video advertisement service, it is necessary to provide the video advertisement to the application server through the SIP message. Inform.

The application server determines the type of advertisement to be provided and delivers the information to the media server. The media server reads the advertisement content from the advertisement content database and provides the advertisement to the video phone through the Real-time Transport Protocol (RTP) channel. In this case, the media server may provide useful information such as real-time news with the advertisement, which may be separately allocated to the data channel and synthesized on the screen of the video telephone, or inserted into the advertisement content as an image or subtitle. have.

In addition, the advertisement content provided by the video advertisement providing system according to the present invention is not equally provided to all users (video advertisement service subscribers), but communicates 1: 1 with users (video advertisement service subscribers), By using the call type service, it is possible to maximize the effect of the video advertisement provided to the users (video advertising service subscribers), in order to further refine the type of video advertising provided.

As described above, the types of advertisements that can be provided to users (video advertisement service subscribers) include broadcast type advertisements, customized advertisements, and call type advertisements. The present invention can selectively provide such types of advertisements in an application server. It is characterized by.

Hereinafter, the present invention outlined above will be described in detail with reference to FIGS. 1 to 6D.

1 is a configuration diagram of a system for providing a video advertisement during a voice call in a video telephone network according to the present invention.

As shown in FIG. 1, the video telephone network according to the present invention includes a video advertisement providing system 10 for providing a video advertisement to a SIP video terminal (video telephone) 30 and a voice from the SIP video terminal 30. If the user receives the call request, if the user is a subscriber of the video advertisement service, a soft switch 20 for delivering a call to the application server 11 and a video call for receiving a video advertisement from the video advertisement providing system 10 are possible. SIP video terminal (video telephone) 30, the gateway 40 for interconnecting the communication network to exchange information between the communication network, and the signal received through the gateway 40 to the mobile phone 60 A PSTN telephone that receives a signal received through the switch 40 in the Code Division Mulitple Access (CDMA) network, a mobile telephone 60 capable of voice and video calls through the CDMA network switch 50, and the gateway 40. (Wired phone) A switch 70 in a public switch telephone network (PSTN) for connecting to the 80, and a PSTN telephone (wired telephone) 80 capable of a voice call through a public switched telephone network (PSTN).

The video advertisement providing system 10 manages information of users (video advertisement service subscribers) and an application server for determining advertisement contents to be provided to the SIP video terminal (video telephone) 30 by the media server 12 ( 11) and a media server 12 for providing the advertisement content determined by the application server 11 to the corresponding SIP video terminal (video phone) 30 in a stream form, and receiving new advertisements from advertisers. It includes an advertisement content management server 13 for managing through the advertisement content database 14 and delivering the corresponding information to the application server 11, and an advertisement content database 14 for storing various advertisement contents.

The application server 11 defines a type of advertisement content to be provided for each user (advertising service subscriber) and has a function of controlling a required call. The media server 12 plays the corresponding advertisement content, and the advertisement content management server 13 manages the advertisement content database 14 and transmits the update information to the application server 11.

On the other hand, the soft switch 20 performs a SIP call processing exchange function, when the SIP video terminal user is identified as the subscriber of the video advertisement service through interworking with the application server 11 through the intelligent network (SCP), the SIP video. The call regarding the terminal is passed to the application server 11.

The soft switch 20 is equipped with a function for identifying a specific field of a packet [also called a number translation function]. SIP video terminal identification information (eg, an INVITE message defined in SIP) is included in such a packet The video terminal telephone number, etc.) to know which SIP video terminal.

2 is a detailed block diagram of an embodiment of a video advertisement providing system of FIG. 1.

As described above with reference to FIG. 1, the video advertisement providing system according to the present invention includes an application server 11, a media server 12, an advertisement content management server 13, and an advertisement content database 14.

The functions of the components of the video advertisement providing system 10 configured as described above will be described in more detail.

The application server 11 includes a SIP signal processor 111 for connecting to the soft switch 20, a service subscriber database 112 for storing various service profiles of users (video advertisement service subscribers), and SIP messages. Receives an advertisement providing signal to users (video advertising service subscribers) when making or receiving calls from the soft switch 20, and determines the type of advertising content to be provided to the corresponding users (video advertising service subscribers). An advertisement providing logic unit 113 and a server interworking unit 114 for connecting to the media server 12 and the advertisement content management server 13 are included.

The media server 12 includes an application server linking unit 121 for connecting with the application server 11, an advertisement content database linking unit 122 for reading advertisement contents stored in the advertisement content database 14, and advertisement contents. A media player 123 for playing the advertisement content read from the database 14 and a channel management logic 124 for managing a plurality of video media channels.

The advertisement content management server 13 includes an advertisement provider management logic unit 131 for managing an account or information of an advertisement provider, and an advertisement content database control unit 132 for recording and deleting advertisement content in the advertisement content database 14. And an application server interworking unit 133 for transmitting the configuration of the advertisement content or information on the new advertisement content to the application server 11.

As described above, the advertisement contents database 14 stores advertisement contents for each advertisement type (broadcast advertisement contents, customized advertisement contents, call advertisement contents), and may be implemented as a specification of NAS (Network Attached Storage). Can be.

3 is a SIP signal flow diagram for a call processing procedure for a video advertisement service according to the present invention.

In the present invention, the video advertisement service method differs depending on which terminal is used between the sender and the called party. For example, if the caller uses a SIP video terminal and the called party uses a landline telephone, and if the caller uses a landline telephone and the called party uses a SIP video terminal, both the caller and the called party are SIP video terminals [where the video telephony function This also applies to mobile phones equipped with this. Of course, the video advertisement service proposed by the present invention is provided to the service subscriber in the caller and the called party.

3, a case where the calling terminal is a SIP video terminal (video telephone) 30 and the called terminal is a PSTN telephone (wired telephone) 80 will be described as an example.

First, when the calling terminal (SIP video terminal (video phone)) 30 transmits the dialing signal (INVITE message) to the soft switch (especially the calling soft switch) 20, the soft switch (especially the calling soft switch) ( 20 is a service code in a dialing signal (INVITE message) received from an originating terminal (SIP video terminal (video phone)) 30, for example, SIP video terminal identification information (e.g., phone number, device number, IP address, MAC address). Etc.), and if the user is a subscriber of the video advertisement service, a dialing signal (INVITE message) is transmitted to the application server 11 (301). Of course, in the intelligent network, so that the soft switch 20 can perform the SIP call connection function smoothly, in the soft switch 20 when the connection request is received by the voice call through the INVITE message from the originating terminal 30 The INVITE message is forwarded to the application server 11 to inquire which service the calling terminal 30 is subscribed to, and calls the call to follow the call processing procedure of the corresponding subscription service, for example, the video advertisement service. You can also pass).

Accordingly, the application server 11 determines the type of the advertisement content to be provided to the calling terminal (SIP video terminal (video phone)) 30 and delivers the information of the advertisement content to be played in the INVITE message to the media server 12. In operation 302, when the media server 12 reads the advertisement content to be played in the advertisement content database 14, the media server 12 responds to the application server 11 through the 200 OK message (303).

Thereafter, the application server 11 transmits the 200 OK message received from the media server 12 to the calling terminal (SIP video terminal (video phone)) 30 through the soft switch (especially, outgoing soft switch) 20. 304, the originating terminal (SIP video terminal (video phone)) 30 sends an ACK message to the media server 12 to inform the video call is opened (305), the media server 12 Through the formed Real-time Transport Protocol (RTP) channel (video call path), the advertisement content, in particular, an advertisement consisting of only video is provided to the calling terminal (SIP video terminal (video phone)) 30 (306).

On the other hand, the application server 11 transmits the INVITE message to the soft switch (particularly the incoming soft switch) 20 to form a voice call path (307), the soft switch (particularly the incoming soft switch) 20 The INVITE message is transmitted to the gateway 40 connecting the PSTN network of the called terminal (PSTN telephone (wired telephone)) 80 (308).

Thereafter, the signal proceeds according to the procedure of the PSTN network, and if the called terminal (PSTN telephone (wired telephone)) exists, the gateway 40 transmits a 180 ringing message to the soft switch (particularly, the incoming soft switch) 20. 309, the soft switch (especially the incoming soft switch) 20 is the calling terminal (SIP video terminal (video telephone)) through the application server 11 and the soft switch (especially the outgoing soft switch) 20 ( In step 310, the mobile terminal transmits a 180 ringing message to the call waiting 310.

Subsequently, when the called terminal (PSTN telephone (wired telephone)) 80 responds to the dialing signal, the gateway 40 delivers a 200 OK message to the soft switch (especially the incoming soft switch) 20 (311). , The soft switch (in particular, the incoming soft switch) 20 is 200 to the calling terminal (SIP video terminal (video phone)) 30 through the application server 11 and the soft switch (in particular, outgoing soft switch) 20 Deliver the OK message (312).

The calling terminal (SIP video terminal (video phone)) 30 transmits an ACK message to the gateway 40 to inform the opening of the voice call (313), and the user (video advertising service through the formed voice call path) The subscriber) can make a voice call (314).

Subsequently, when the user (video advertising service subscriber) puts down the handset of the calling terminal (SIP video terminal (video phone)) 30, the calling terminal (SIP video terminal (video phone)) 30 is the application server 11 In order to announce the end of the voice call by transmitting a BYE message to the (315), the application server 11 to release the video call path formed between the calling terminal (SIP video terminal (video phone)) 30 and the media server 12 The BYE message is transmitted to the media server 12 (316).

Subsequently, when the media server 12 delivers a 200 OK message to the calling terminal (SIP video terminal (video phone)) 30 to notify the supply of advertisement content (317), the calling terminal (SIP video terminal (video phone) 30 and the video call path between the media server 12 is released (318).

On the other hand, the application server 11 is a soft switch (in particular, incoming) to release the voice call path between the calling terminal (SIP video terminal (video telephone)) 30 and the called terminal (PSTN telephone (wired telephone)) 80 Soft switch) 20 transmits the BYE message (319), the soft switch (especially the incoming soft switch) 20 transmits the BYE message to the gateway 40 (320).

Finally, the gateway 40 delivers a 200 OK message to the softswitch (particularly the incoming softswitch) 20 in response to the BYE message transmitted from the softswitch (particularly the incoming softswitch) 20 (321). ), The soft switch (particularly the incoming soft switch) 20 to the calling terminal (SIP video terminal (video telephone)) 30 through the application server 11 and the soft switch (particularly the outgoing soft switch) 20. When the 200 OK message is delivered (322), the voice call path between the calling terminal (SIP video terminal (video phone)) 30 and the called terminal (PSTN telephone (wired phone)) 80 is released (323).

Here, the called terminal may be a mobile phone 60 via a CDMA network instead of the PSTN phone (wired telephone) 80.

Through the above process, the video advertisement providing system 10 may provide a video advertisement service to the calling terminal during the voice call between the calling terminal and the called terminal. FIG. 3 shows that the calling terminal is a SIP video terminal (video telephone) 30. ), And the present invention is not limited thereto.

For example, as shown at the beginning of the description of FIG. 3, if the calling terminal is a PSTN telephone (wired telephone) 80 and the called terminal is a SIP video terminal (video telephone) 30 (at this time, the called terminal user is Assume that the subscriber is a video advertisement service subscriber) and the called terminal (SIP video terminal (video phone)) 30 responds to the calling terminal (PSTN (wired telephone) 80 dialing signal (INVITE message) (voice call) Is connected), the video advertisement providing system 10 starts providing the video advertisement to the called terminal (SIP video terminal (video phone)) 30, and the calling terminal (PSTN (wired telephone) 80 and the called terminal ( When the voice call of the SIP video terminal (video phone)) 30 ends, the video advertisement providing system 10 stops providing the video advertisement to the called terminal (SIP video terminal (video phone)) 30.

On the other hand, if the calling terminal is a SIP video terminal (video phone) 30, and the called terminal is also a SIP video terminal (video phone) 30 (at this time, if the user of the originating / called terminal is a subscriber of the video advertising service Assume), when the calling terminal (SIP video terminal (video phone)) 30 transmits a dialing signal (INVITE message) to the called terminal (SIP video terminal (video phone)) 80 (10) ) Starts providing the video advertisement to the calling terminal (SIP video terminal (video phone)) 30, and the called terminal (SIP video terminal (video phone)) 30 is the calling terminal (SIP video terminal (video phone)) In response to the dialing signal (INVITE message) 30 (when a voice call is connected), the video advertisement providing system 10 starts to provide a video advertisement to the called terminal (SIP video terminal (video telephone)) 30. Thereafter, when the voice call of the calling / calling terminal (SIP video terminal (video phone)) 30 ends, the video advertisement providing system 10 receives an image of the calling / calling terminal (SIP video terminal (video phone)) 30. Stop advertising.

4 is a diagram illustrating an embodiment of a video call path and a voice call path used in the present invention.

As shown in FIG. 4, the video call of the SIP video terminal (video phone) 30 is generated between the SIP video terminal (video phone) 30 and the media server 12 in the IP network. The voice call path of the (video telephone) 30 is generated between the SIP video terminal (video telephone) 30 and the PSTN telephone (wired telephone) 80 via the gateway 40.

Particularly, in the present invention, in the video telephone network, the video call path and the voice call path are each made through independent channels, for example, data channels and voice channels. Advertisement may be provided.

FIG. 5 is a flowchart illustrating a method of providing a video advertisement during a voice call in a video telephone network according to the present invention. Hereinafter, in providing a video advertisement to a caller and / or a called party, subscription matters of the service subscriber, for example, broadcasting. According to which type of advertisement, customized advertisement, and call-type advertisement, the desired advertisement will be described.

First, when the calling terminal attempts to connect a call to the called terminal (delivering a dialing signal (INVITE message)) (501), the soft switch 20 determines whether the user of the calling / called terminal is an advertisement providing service subscriber ( 502). Of course, as described with reference to FIG. 3, the soft switch 20 forwards the INVITE message received from the originating terminal to the application server 11 through the intelligent network when it receives a voice call connection request and is included in the INVITE message. Based on the caller information and the called party information, it is possible to inquire whether or not to subscribe to the service and perform the call processing procedure according to the result of the inquiry.

As a result of the determination 502, when the user of the calling / calling terminal is an advertisement providing service subscriber, the soft switch 20 transmits the corresponding information to the application server 11 of the video advertisement providing system 10 (503), The application server 11 checks whether the calling / receiving terminal user (advertising service subscriber) is a call type advertising subscriber (504).

As a result of the check 504, if the calling / called terminal user (advertising service subscriber) is a call-type advertising subscriber, the application server 11 sets the calling / receiving terminal user (advertising service subscriber) as a call-type advertising subscriber. In operation 507, if the calling / called terminal user (advertising service subscriber) is not a call-type advertising subscriber, the application server 11 determines whether the calling / receiving terminal user (advertising service subscriber) is a customized advertising subscriber (505). .

As a result of the determination 505, if the calling / receiving terminal user (advertising service subscriber) is a customized advertisement subscriber, the application server 11 sets the calling / receiving terminal user (advertising service subscriber) as a customized advertising subscriber (508). If the originating / receiving terminal user (advertising service subscriber) is not a customized advertisement subscriber, the application server 11 sets the originating / receiving terminal user (advertising service subscriber) as a broadcast type advertising subscriber (506).

Thereafter, the application server 11 transmits the advertisement type information (call-type advertisement, customized advertisement, broadcast-type advertisement) of the originating / receiving terminal user (advertising service subscriber) to the media server 12 (509), and the media server. 12 provides the corresponding video advertisement to the calling / calling terminal based on the advertisement type information transmitted from the application server 11 (510).

And the application server 11 checks whether the voice call between the calling / called terminal is terminated (511), if the voice call between the calling / called terminal is not terminated until the end of the voice call between the calling / called terminal and In operation 512, when the voice call between the calling / calling terminal is terminated, the media server 12 transmits a signal to stop providing the video advertisement to the calling / calling terminal (513).

Finally, the media server 12 stops providing the video advertisement to the calling / calling terminal according to the video advertisement providing stop signal transmitted from the application server 11 (514).

On the other hand, when the determination result 502, when the user of the calling / calling terminal is not the subscriber of the advertisement providing service, a general voice call proceeds between the calling / calling terminals (515).

6A to 6D are diagrams illustrating an embodiment of a video advertisement according to the present invention. FIG. 6A shows a broadcast advertisement screen, FIG. 6B shows a customized advertisement screen, and FIGS. 6C and 6D. Each call-type advertising screen is shown.

The broadcast type advertisement shown in FIG. 6A is broadcast to a SIP video terminal (video telephone) 30 of a user (advertising service subscriber) during a voice call by a user (advertising service subscriber) who has agreed to the 'broadcasting type advertising type'. Similar to the advertisement, it is provided as various and beneficial advertisement. In providing such a broadcast-type advertisement, the advertisement may be provided as a video, and at the same time, real-time news or information such as '17th general election result over 00 wins' may be provided in one line of subtitles.

The broadcast-type advertisement as described above provides the user with benefits such as a discount rate as well as the actual advertisement provided, and the advertisement provider has the advantage of advertising to the broadcast-type advertising subscribers.

In the customized advertisement shown in FIG. 6B, the user (advertisement service subscriber) who has agreed to the 'custom advertisement type' is interested in the SIP video terminal (video telephone) 30 of the user (advertisement service subscriber) during the voice call. Provides advertisements for the field 'movie'. In providing such customized advertisements, it is possible to provide an advertisement as a video and at the same time, provide another information such as 'singer singer drama appearance' in a line of subtitles.

Personalized advertising as described above, subscribers can obtain information about their interests in the voice call, the advertising provider has the advantage of advertising to the customized advertising subscribers.

6C and 6D are call-type advertisements that are requested by a business operator or an individual who is not a video-phone user, and a telephone terminal (mobile phone, SIP video) of a user (advertising service subscriber) who has agreed to 'call-type advertisement type'. If the caller's phone terminal supports video in any form of terminal (video phone), PSTN phone (wired phone, etc.), the user who has agreed to the call subscriber ('call-to-advertisement') (Advertisement service subscriber)) provides advertisements such as 'new product insurance' [FIG. 6C] or 'BBQ chicken [FIG. 6D]' to the caller's telephone terminal in the form of video and subtitles.

In the case of the above-mentioned call-type advertisement, the call-type advertisement subscriber has an advantage of advertising information to the caller that he / she wants to provide during the voice call.

On the other hand, a problem may occur when the caller is a user (advertising service subscriber) who has agreed to the above 'call type' or 'custom type'. In this case, the video advertisement may be provided according to the prior consent of the caller or the subscriber of the call-type advertisement when the subscriber subscribes to the advertisement providing service. For example, if a caller agrees to 'custom ad' when signing up for an advertising service, but agrees to be provided with 'call ad' when making a voice call with a subscriber of a call-type ad, When a voice call is made with a subscriber, a call type advertisement may be provided through a video terminal of a caller (customized advertisement subscriber).

The method of the present invention as described above may be embodied as a program and stored in a computer-readable recording medium (such as a CD-ROM, a RAM, a ROM, a floppy disk, a hard disk, or a magneto-optical disk). Since this process can be easily implemented by those skilled in the art will not be described in detail any more.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention. The present invention is not limited to the drawings.

As described above, when the video phone is used only for a voice call, the video phone can be shown to a user through a display on which the function is not performed, thereby increasing the screen utilization of the video phone.

In addition, the present invention by providing a video advertisement to the users (advertising service subscribers), can be seen at a glance the beneficial information during the voice call to increase the satisfaction of the users (advertising service subscribers), and reduce the information acquisition time In addition, by providing a new advertising market to advertisers, there is an effect that can maximize the advertising effect.

In addition, the present invention allows the telecommunications operators to obtain additional advertising revenue in addition to the call charges, and through this revenue, it is possible to provide beneficial information to users (advertising service subscribers) or reduce a part of the profit. .

Claims (16)

A method for providing a video advertisement during a voice call in a video telephone network, A first authentication step of authenticating whether the calling terminal subscribes to the video advertisement service when receiving a voice call connection request from the calling terminal; As a result of the authentication in the first authentication step, inquiring of the first advertisement type information registered in advance by the video advertisement service subscriber corresponding to the calling terminal if the calling terminal is successfully authenticated with the video advertising service subscription terminal; Instructing a media server to transmit advertisement content corresponding to the inquired first advertisement type information to the calling terminal; And Acquiring the advertisement content and transmitting the advertisement content to the calling terminal through a data channel between the calling terminal and the media server; The first advertisement type information is information indicating that the advertisement content of any one type of call type advertisement, customized advertisement, and broadcast type advertisement is provided. How to. The method of claim 1, A second authentication step of authenticating whether or not the called terminal which is the voice call connection target is subscribed to the video advertisement service; As a result of the authentication in the second authentication step, inquiring of the second advertisement type information registered in advance by the video advertisement service subscriber corresponding to the called terminal if the called terminal is successfully authenticated with the video advertisement service subscription terminal; Instructing the media server to transmit the advertisement content corresponding to the retrieved second advertisement type information to the called terminal; And Acquiring the advertisement content and transmitting the advertisement content to the called terminal through a data channel between the called terminal and the media server; The method of claim 1, further comprising providing a video advertisement during a voice call in a video telephone network. A method for providing a video advertisement during a voice call in a video telephone network, An authentication step of authenticating whether or not the called terminal which is the voice call connection target is subscribed to the video advertisement service when receiving a voice call connection request from the calling terminal; As a result of the authentication in the authentication step, when the called terminal successfully authenticates with the video advertisement service subscription terminal, retrieving advertisement type information registered in advance by the video advertisement service subscriber corresponding to the called terminal; Instructing a media server to transmit advertisement content corresponding to the inquired advertisement type information to the called terminal; And Acquiring the advertisement content and transmitting the advertisement content to the called terminal through a data channel between the called terminal and the media server; The advertisement type information is a method for providing a video advertisement during a voice call in a video telephone network, characterized in that the information indicating that the advertisement content of any one type of call-type advertising, customized advertising, and broadcast advertising. . 4. The method according to any one of claims 1 to 3, The advertisement content is made of only a video without sound, a method for providing a video advertisement during a voice call in a video telephone network. 5. The method of claim 4, A method of providing a video advertisement during a voice call in a video telephone network, in which an information subtitle is included on one side of the image constituting the advertisement content. delete 4. The method according to any one of claims 1 to 3, In the certification process whether to subscribe to the video advertising service, In the video telephone network, the subscriber database (DB) is queried using the terminal identification information included in the voice call connection request signal received from the calling terminal as a parameter to authenticate the subscription of the video advertisement service. How to provide advertising. The method of claim 7, wherein The terminal identification information includes at least one of a telephone number, a device number, an IP address, and a MAC address. 4. The method according to any one of claims 1 to 3, A voice call in a video telephone network wherein a data channel set between the calling terminal and the media server or a voice channel independent of the data channel set between the called terminal and the media server is set between the calling terminal and the called terminal. How to provide city video ads. delete In the system for providing a video advertisement during a voice call in a video telephone network, An advertisement contents database storing advertisement contents classified according to advertisement type information; When receiving a voice call connection request from the calling terminal, an application for instructing the media server to transmit advertising content corresponding to the advertisement type information registered in advance by the video advertisement service subscriber corresponding to the calling terminal to the calling terminal. server; And The media server establishes a data channel with the calling terminal in response to a command from the application server, and transmits the corresponding advertisement content stored in the advertisement contents database to the calling terminal. The application server, In a video telephone network, a video advertisement instructing the media server to transmit the advertisement content corresponding to the advertisement type information registered in advance by the subscriber corresponding to the destination terminal to which the voice call is connected to the destination terminal. System to provide. The method of claim 11, The application server, When the voice call connection request is received from the calling terminal, it is authenticated whether the user corresponding to the calling terminal and the called terminal is a subscriber of a video advertisement service. A system for providing a video advertisement during a voice call in a video telephone network for ordering content provision. The method of claim 11, The advertisement type information is a system for providing a video advertisement during a voice call in a video telephone network, characterized in that the information indicating that the advertisement content of any one type of call-type advertising, customized advertising, and broadcast advertising. . delete delete delete

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