KR101172906B1 - Method and system for managing the impressing of the search listing based on advertisement group - Google Patents

Abstract

The present invention associates one or more advertisement records involved in the extraction of the search list order into one ad group, and performs the hierarchical blocking of the search list order according to the attribute adjustment of the advertisement condition and the satisfaction of the advertisement termination condition. An impression management method and an impression management system based on a search list for implementing advertisement management.

According to an embodiment of the present disclosure, a method for managing exposure of a search list order includes maintaining a keyword and a search information database for storing a search list order corresponding to the keyword, and selecting a predetermined number of keywords from the stored keywords. Selecting and recording in a predetermined advertising record, associating one or more of said advertising records into an advertising group, and a search list order corresponding to a keyword entered for a predetermined search request, with reference to said search information database. Extracting, and controlling the extracted search list order to be displayed by referring to an advertisement record associated with the input keyword, wherein the advertisement record has a rank ranking of an advertisement exposure position at which the search list order is displayed. Including information, and controlling to display the extracted search list order. Group comprises: performing a predetermined bidding process in the impression position, it characterized in that it comprises determining the availability indicator for the extracted search listing according to the bid process result.

According to the present invention, grouping one or more ad records involved in the extraction of search list order into one ad group, and collective attributes for the grouped ad records as the extraction change element for search list order is entered into the ad group There is an advantage to providing an exposure management method and an exposure management system in order of search to allow changes to be made.

Ad management, ad terms, search ads, keyword ads

Description

Exposure management method and exposure management system based on ad group {METHOD AND SYSTEM FOR MANAGING THE IMPRESSING OF THE SEARCH LISTING BASED ON ADVERTISEMENT GROUP}

FIG. 1A is a diagram for briefly describing an operation concept of an exposure management system according to an exemplary embodiment of the present invention, and FIG. 1B is a diagram for explaining a detailed hierarchical structure of an exposure management system for organizing a unit hierarchy.

2 is a block diagram showing an exposure management system according to a preferred embodiment of the present invention.

3A and 3B are diagrams for describing a search list order in which extraction is performed to each partner site according to the present invention.

4 is a flowchart specifically illustrating an exposure management method according to an exemplary embodiment of the present invention.

FIG. 5A is a flowchart illustrating an example of a method of associating an ad group according to the present invention. FIG. 5B is a flowchart illustrating an example of a method of performing bid processing in consideration of a unit click cost and an impression-to-impression click rate. FIG. 1 is a flowchart illustrating an example of a method of determining a search list order displayed according to a bid method at a specific advertisement exposure position.                 

6 is a flowchart illustrating an example of a method of limiting exposure targets in the search list order according to the present invention.

7 is a flowchart illustrating an example of a method of changing and processing an attribute of an advertisement record according to the present invention.

8A is a flowchart illustrating an example of a method of calculating an advertisement cost according to the present invention, and FIG. 8B is a flowchart illustrating an example of a method of specifying a partner site displaying a search list order.

9 is a flowchart illustrating an exposure advertisement method of blocking extraction of search list order based on an advertisement termination condition according to the present invention.

10 is an internal block diagram of a general purpose computer device that may be employed to perform the exposure management method according to the present invention.

<Explanation of symbols for the main parts of the drawings>

200: impression management system 210: advertising records

220: Ad group 230: Advertising condition input means

240: means for providing results 250: means for generating execution information

260: motion control means

The present invention relates to an exposure management method and an exposure management system based on the search list, and more particularly, to associate one or more advertisement records involved in the extraction of the search list order into one ad group, and to adjust the attribute of the advertisement condition. And an exposure management method and an exposure management system of search list order to implement hierarchical advertisement management by performing a block of search list order according to satisfaction of an advertisement end condition.

In recent years, with the popularization of the Internet, in response to queries entered by searchers through search engines, information retrieval services that actively provide advertisers as search results are actively operated. Promote your ads to searchers.

In general, in order to display the brief information of the advertiser by the information retrieval service, the advertiser requires a registration process for entering into a predetermined contract relationship with an individual search engine. The contract relationship may include advertising conditions related to the display of the short information, advertisement costs incurred in accordance with the display of the short information, termination conditions for blocking the display of the short information, and the like. It is well known that having to sign up for multiple search engines manually is a cumbersome process for advertisers. In addition, there is a concern that the advertisement management itself for the display of the brief information becomes complicated and the systematic management is not easy due to the conclusion of the individual contract with the search engine.

In order to overcome this, Korean Patent Application No. 10-2002-69485 (hereinafter referred to as the invention) discloses an invention that provides an advertiser with a means for grouping and managing one or more search lists related to a search advertisement. It is starting. Through this, the invention of the application allows the URL, title, description, etc. of the search list included in the category to be modified at a time by the advertiser's input of a search word correction, so that the management of the search list is systematically and easily performed.

However, the present invention restricts the targets of the modifications in which the advertisement management is performed to the contents of the search list (the advertiser's brief information), and the advertisers still have to adjust the other search conditions or the modification of the selective search list by the search list. It has limitations that depend on individual modifications / changes.

In addition, according to the advertiser's marketing advertising strategy, a full-fledged ad management service, such as setting an advertising budget for a search engine or flexibly adjusting the number of clicks generated, cannot be inferred by the above-described invention. There is a problem that the effective performance of advertising is hindered.

On the other hand, the advertiser may be urgently required to prevent the unnecessary advertising costs are generated by the display of the brief information at the time when the advertising effect or the predetermined sales performance planned by the advertiser is no longer made. Despite this situation, up to now, the advertisement management method remains unilaterally displaying brief information according to the contract concluded at the time of registration, without considering the advertising effect or sales performance generated by the display of the brief information.

Therefore, the emergence of a new type of search list-based exposure management model that can flexibly control the display of brief information according to the advertiser's marketing advertising strategy, is required to break away from the existing simple advertising management method that bundles and manages search lists. have. In addition, there is a need for an exposure management model in which adjustments to exposed objects for which brief information is displayed are performed according to one change factor data input so that collective attribute changes are induced.

The present invention has been made in order to solve the above problems, grouping one or more advertisement records involved in the extraction of the search list order into a single ad group, inputting the extraction change element for the search list order into the ad group Accordingly, an object of the present invention is to provide an exposure management method and an exposure management system based on a search list, in which collective attribute changes of grouped advertisement records are made.

In addition, an object of the present invention is to limit the exposure to the search list order by region, age, gender according to the advertiser's choice, so that the search list order is displayed only to searchers who are optimal for the advertiser's marketing advertising strategy. To provide a list-based exposure management method and exposure management system.

In addition, another object of the present invention is to block the display of the search list order when the advertisement execution information generated according to the searcher click selection on the search list order satisfies a predetermined advertisement end condition, so The present invention provides an exposure management method and an exposure management system based on a search list that enables active control of an advertiser.

In addition, the present invention, exposure management in order of search list to diversify the search mode to extract the search list order according to the method of determining the association between the keyword that causes the extraction and the keyword input for the search request It is another object to provide a method and exposure management system.

According to an aspect of the present invention, there is provided a method of managing exposure of a search list according to an embodiment of the present invention, the method comprising: maintaining a search information database for storing a keyword and a search list order corresponding to the keyword; Selecting and recording a predetermined number of keywords in a predetermined advertising record, associating one or more of the advertising records into an advertising group, and a search list order corresponding to a keyword inputted for a predetermined search request. Extracting by referring to a search information database, and controlling to display the extracted search list order with reference to an advertisement record associated with the input keyword, wherein the advertisement record includes an advertisement in which the search list order is displayed. The extracted search list, including rating ranking information regarding an exposure location The controlling of the display may include: performing a predetermined bidding process at the advertisement exposure position, and determining whether the extracted search list order can be displayed according to the bidding processing result. .

In addition, as a technical configuration for achieving the above object, the exposure management system in the search list order includes an advertisement record for recording exposure information related to the display of the search list order and an advertisement group for associating one or more of the advertisement records. An advertisement condition input means for recording a predetermined advertisement end condition in the advertisement group, a result providing means for providing the searcher with a predetermined search list order based on the exposure information in response to the search request from the searcher; Execution information generating means for receiving a click selection of the searcher for the provided search listing order and recording predetermined advertisement execution information generated in association with the click selection to the advertisement group, the recorded advertisement execution information and the Compare an advertisement termination condition and, if the advertisement execution information satisfies the advertisement termination condition, And operation control means for stopping the provision of search listings by the advertisement record associated with the high group.

Hereinafter, a description will be given of an exposure management method and exposure management system in the order of search list according to the present invention.

The advertisement group continuously used in the present specification is to selectively display a search listing order of an advertiser on a plurality of advertisement media, and performs hierarchical management of an advertisement record specifying an advertisement medium in which the search listing order is displayed. It may refer to the advertising management structure for. That is, the ad group organizes and manages one or more ad records in order to systematically perform the advertisement actions (search list order) for the advertiser, and when a predetermined change occurs in the advertisement action, All changes are reflected in all the ad records in a batch to maximize the convenience of ad management. The search listing order may mean one search result item extracted in response to a search request generated by a predetermined searcher inputting a keyword on a search engine that is a part of an advertisement medium. That is, the search list order includes information associated with the web page or the website of the advertiser 130 corresponding to the keyword entered by the searcher 120, and includes the title, the URL, and a brief description of the web page or the website. It may include. This search listing order, together with the function as a general search result, provides the searcher with advertisement information about the advertiser on the search engine, thereby generating a predetermined advertising effect (e.g., driving the searcher to a website operated by the advertiser). It also has the ability to do so.

1A is a diagram for briefly describing an operation concept of an exposure management system according to the present invention.

The exposure management system 100 is a device that systematically manages the advertising behavior of the advertiser 130 by organizing a hierarchical structure (pyramid structure) that controls a predetermined advertising condition for the advertising behavior. Here, the unit hierarchy is a structure for realizing the advertisement condition step by step, and classified into the best advertiser account, campaign, advertisement set, and lowest advertisement record according to the size of the advertisement management, the work nature of the advertisement management, and the like. In addition, a governing / controlled relationship is established between different unit hierarchies, thereby enabling collective and selective conditional change of advertisement conditions. For example, when an advertisement change element for an advertisement condition occurs, the impression management system 100 adjusts the advertisement condition of the related unit hierarchy in a batch, and identifies the position of the unit hierarchy where the advertisement change element is generated. It is possible to selectively limit the change factor to be reflected only in the unit hierarchy that is in a controlled relationship with the identified unit hierarchy. Detailed description thereof will be described later.

First, the search engine 110 may refer to a search program or a search web server that supports a search operation so that the searcher 120 can easily access a web site holding a content material to be searched for. That is, the search engine 110 may provide brief information (preferably the search list of the present invention) of the advertiser 130 that may provide the information requested by the searcher 120 in response to the search request of the searcher 120. By reducing the amount of time spent searching for content and improving the accuracy of the search. In particular, the extracted short information (in order of search list) includes predetermined link information, and the command input tool click selection of the searcher 120 for the short information (in order of search list) displayed on the terminal means 125 (eg, , Mouse click input), the search engine 110 enables the advertiser 130 to connect with the searcher 120 that generated the click selection.

The searcher 120 has a predetermined terminal means 125 for connecting with the search engine 110, and requests a search request for the web site of the advertiser 130 that holds the content material to be searched. An Internet user may be input by generating a predetermined keyword at 110.

The terminal means 125 maintains a connection state with the exposure management system 100 of the present invention through a communication network 140 such as the Internet, and displays one or more search list order extracted by a search operation of the search engine 110. It is displayed on a predetermined screen. The terminal means 125 is provided with predetermined memory means such as, for example, a personal computer, a handheld computer, a personal digital assistant (PDA), an MP3 player, an electronic dictionary, a mobile phone, a smartphone, and the like. It may be a concept of collectively referred to as a terminal having a predetermined computing power by mounting.

Advertiser 130 refers to, for example, a content provider (CP) that operates a website that is located on a network by a network address (eg, IP address, URL, domain, etc.), in order of search listing associated with that website. Depending on the clicker's selection of the searcher 120, a predetermined advertising cost is paid to the system operator in accordance with the present invention.

1B is a view for explaining a specific hierarchy structure of the exposure management system for organizing the unit hierarchy according to the present invention.

As described above, unit hierarchies may be classified according to the business nature of the recorded advertising conditions, and the number of unit hierarchies organized as the exposure management system 110 may be flexibly determined by the operator of the present system in consideration of the system environment. have. The exposure management system 100 of FIG. 1B illustrates that the exposure management system 100 is divided into four unit hierarchies, such as the advertisement field 111, the advertisement combination 112, the campaign 113, and the advertiser account 114.

First, the advertisement field 111 is an apparatus for extracting the search list order and recording the exposure information related to the advertisement exposure position on the search screen on which the extracted search list order is displayed, and the search list in the specified search engine 110. A device that allows net indications to be implemented. That is, the advertisement field 111 includes identification information about the search engine 110 in which the search list order is displayed, and maintains the keyword information that causes extraction of the search list order, and the ranking ranking information related to the advertisement exposure position. do. Here, the search engine 110 is a kind of advertising media, and the search list order related to the advertiser 130 is displayed as a search result so that the searcher 120 causes an advertisement effect. The search list extracted in accordance with the propensity (region, age, gender) of the main searcher 120 accessing the search engine 110 is set differently in order to maximize the advertising effect. In addition, the advertisement field 111 searches for an optimal exposure position of the advertisement which is allowed by the set advertisement cost in consideration of the connection connection frequency and unit click cost of the searcher 120 according to the advertisement exposure position of the search list displayed. The rank order information is displayed to determine the list order.

The advertisement set 112 is an apparatus for associating one or more advertisement fields 111 and for recording advertisement continuity information regarding the period in which the search listing order is displayed. That is, the advertisement set 112 is for controlling the time range in which the search list order is exposed to the advertising medium. For example, the advertisement set 112 controls information about the start date and the end date when the exposure of the search list order starts and the end time of the exposure. Done. In particular, the ad set 112 further includes selection information (ON / OFF) regarding the display permission in the search list order, for example, when the display is not allowed according to the selection of the advertiser 130 (select OFF). The search list order extraction by the advertisement field 111 associated with the set 112 may be controlled to be stopped. That is, the advertisement set 112 may collectively control the start or stop of advertisements for all the ad fields 111 in a controlled relationship, and thus hierarchical advertisement management may be implemented.

The campaign 113 is an apparatus for associating one or more advertisement sets 112 and recording selection information regarding exposure targets in which the search list order is displayed. That is, the campaign 113 plays a role of specifying targets to which the search list order is to be exposed in consideration of the purpose of the advertisement that the advertiser 130 intends to achieve, the advertisement effect predicted to occur, and the like. Here, the selection information may include information about a region, age, gender, channel, etc., which are to be exposed, and the search list order of the advertiser 130 may be selectively displayed according to the region, age, gender, etc. of the searcher. In particular, the channel specified by the campaign 113 is for further subdividing the field for the search engine 110 in which the search list is displayed. For example, a partner such as an Internet search server (portal site), an e-commerce server, a community server, etc. Enable specific site. In the present embodiment, the description of the advertising media by the channel is limited to the online advertising media, but this is for convenience of description, and the offline advertising media such as broadcast advertising media, printed advertising media, event sponsor media, etc. It may be possible. The channel specified by the campaign 113 reflects the influence of the ad group 112 or the ad field 111 in the controlled relationship, and the search engine 110 that exposes the search list order is predetermined online corresponding to the channel. It will be limited to advertising media. For example, when a channel specified in the campaign 113 is limited to an Internet search server, the search list extracted by the advertisement field 111 is a 'Naver search engine' or 'knowledge iN search engine', which is a kind of the Internet search server. And the like may be limited to display.

The advertiser account 114 is an apparatus for associating one or more campaigns 113 and for recording the amount of money information related to the display of the search listing order. That is, the advertiser account 114 includes login information and payment information of the advertiser 130, and is included in the advertising costs executed in the campaign 113, the ad set 112, and the ad field 111 in a controlled relationship. On the other hand, a predetermined charging process is performed through the login identification of the advertiser 130. The payment information recorded in the advertiser account 114 is related to the budget information that can be used in the lower unit hierarchy, and may be allocated to each campaign 113 or each unit hierarchy at a predetermined ratio according to the selection of the advertiser 130. have.

The exposure management system 100 of the present invention allows the search list display of the advertiser 130 to the specific search engine 110 to be systematically managed according to the advertisement conditions included in each unit hierarchy, but is located in a governing relationship. The change of the advertisement condition of the unit hierarchy is reflected in the advertisement conditions of the lower unit hierarchy to enable the adjustment of the overall advertisement properties.

Hereinafter, a detailed configuration of the exposure management system 200 of the present invention will be described with reference to FIG. 2.

2 is a block diagram showing an exposure management system according to a preferred embodiment of the present invention.

The exposure management system 200 of the present invention includes an advertisement record 210, an advertisement group 220, an advertisement condition input unit 230, a result providing unit 240, an execution information generating unit 250, and an operation control unit ( 260).

First, the advertisement record 210 is a device for recording the exposure information associated with the display of the search list order, a series of displays to the predetermined searcher 120 the search list order, which is a brief information about the advertiser 130 Exposure information regarding processes, for example, the extraction of the search list order, the display of the search list order to the search engine 110, the specification of the search engine 110 in which the search list order is displayed, and the like are maintained. Such exposure information may be set by the advertiser 130 having a predetermined contract relationship, thereby allowing the advertiser 130 to actively control an advertisement condition for displaying the search list order. In particular, the exposure information according to the present embodiment may include information about display time bands in the search list order, information about exposure targets in the search list order, and information about the allowable click count of the searcher 120. It is possible to make more detailed control adjustments regarding the display of.

Here, the information about the display time band is for limiting the time when the search list order extracted in response to the search request is displayed, and is used when the advertiser 130 strategically wants to limit the time when the search list order is exposed. To be an element. For example, when the user wants to block the exposure of the search list in the late night time zone (00 to 04 o'clock), the advertiser 130 may store the display time band as '04 to 24 o'clock, 'and may store the late night. The search request generated during the time zone causes the display (or extraction) of the search list order to be stopped.

In addition, the information about the exposure target in the search list order is for the searcher 120 displaying the search list order, and the exposure target in which the search list order is displayed according to the region, age, and gender of the searcher 120. This is the adjustment factor used when trying to limit. The identification of the searcher 120 displaying the search list order is based on the personal information of the searcher 120 recognized according to the authentication process of the searcher 120, and the search list is based on the marketing advertising strategy of the advertiser 130. Specific exposure targets will be limited. For example, if the search listing order targets women in their 20s who live in the metropolitan area, the advertiser 130 in the search listing order may have personal information such as address information, date of birth information, and gender information of the searcher 130. On the basis of this, the exposure targets in which the search list order is displayed are specified, and the search list order is not displayed for the searcher 120 (eg, the male searcher).

In addition, the information about the number of clicks allowed by the searcher 120 is for limiting the advertising cost added to the advertiser 130 according to the selection of the click on the search list order, for example, for each channel (search engine 110). The advertising costs to be executed may not exceed the predetermined advertising budget. This is due to the fact that as the searcher 120 makes a click selection for a specific search list order, the one-time advertising cost is calculated based on the information about the unit click cost included in the search list order. That is, the advertiser 130 determines the number of allowable clicks that are expected to occur for a predetermined period of time in consideration of the advertising budget allocated to a specific channel and inputs the impression information. In addition, the allowable number of clicks may be set in consideration of the number of items to be sold by the advertiser 130 or the ratio of the number of clicks leading to the actual sale after the click selection. For example, if the number of items to be sold by the advertiser 130 is 100 and 10% of the unit clicks are the ratio of clicks leading to the actual sale, the allowable clicks may be set to 1,000 (= 100 / 0.1). .

The ad group 220 is a device for associating one or more ad records 210. For example, the ad group 220 groups the ad records 210 having the search list order of the same advertiser 130 as the exposure information. Will form. The number of ad groups 200 associated with the ad record 210 may be one per advertiser 130, or the type of the product (eg, Samsung refrigerator, Samsung camera) on which the advertising activity is made, the purpose of the advertisement (eg , A plurality of ad groups 220 may be determined by one advertiser 130 in consideration of a special discount sale by region of Samsung Electronics.

The advertisement condition input unit 230 is a device for recording a predetermined advertisement end condition in the ad group 220. The advertisement condition input unit 230 restricts the display of the search list order in each partner site 215 as the intention of the advertiser 130. It records the advertising conditions. Here, the advertisement end condition may be budget data or limit click data allocated to the ad group 220, and the accumulated or generated unit of the advertising cost executed in the ad record 210 associated with the ad group 220. When the total number of clicks reaches the set budget data or the limit click data, the number of clicks may refer to a restriction condition for stopping advertisements (blocking display of search list order). The advertisement termination condition may be input by the advertiser 130 according to the marketing advertisement strategy, and the advertisement condition input unit 230 maintains the input advertisement termination condition for each advertisement group 220. In addition, the advertisement condition input unit 230 may record an advertisement termination condition for each advertisement record 220 as an advertisement termination condition, and allow a specific advertisement record 210 that satisfies the advertisement termination condition to stop advertisement. In addition to managing advertisements in the unit of the group 220, the advertisement management in the unit of the advertisement record 210 may be enabled.

The result providing means 240 is an apparatus for providing the searcher 120 with a predetermined search list order based on the exposure information in response to the search request of the searcher 120. That is, the result providing means 240 identifies the partner site 215 from which the search request is generated, and uses the keyword inputted for the search request among the advertisement records 210 associated with the identified partner site 215 as impression information. Recognizes the advertisement record 210 that holds. As described above, the exposure information of the advertisement record 210 records information about a keyword that causes extraction, and the result providing means 240 refers to the recognized advertisement record 210 and the predetermined search information database 245. From the search list corresponding to the input keyword is extracted from. Hereinafter, the search list order extraction by the result providing means 240 will be described with reference to FIG. 3.

3A and 3B are diagrams for describing a search list order in which extraction is performed to each partner site according to the present invention. FIG. 3A illustrates the case where multiple search listings are displayed on the same partner site 215, and FIG. 3B illustrates the different search listing order generated on each of the partner sites 215 on the plurality of partner sites 215. The case where possible is shown.

First, in FIG. 3A, the search information database 245 maintains a search list order corresponding to keywords 'Samsung Electronics' and 'Service Center', respectively, and includes a plurality of advertisement records 210 associated with a predetermined ad group 220. ) Contains exposure information such as '(Samsung Electronics, 1st place)' and '(Service Center, 2nd place)'. For example, when the channel information for these advertisement records are all 'naver', and the searcher 120 generates a search request by inputting the keyword 'Samsung Electronics' on the search engine 'naver', the result providing means 240 Extracts a search list order corresponding to the keyword 'Samsung Electronics' from the search information database 245. In addition, the result providing means 240 to display the extracted search list order in the advertisement exposure position 'first place' on the search screen as shown in FIG. In this case, in order to display the search listing order at the advertisement exposure position specified in the exposure information, the advertisement record 210 includes information about a predetermined unit click cost. In this case, the unit click cost may be inputted by an arbitrary cost value from the advertiser 130, or the unit click cost of the search results displayed by the advertiser 130 may be displayed at the position of the corresponding advertisement exposure by comparing the unit click cost of another search list displayed by the same search term. The best possible cost figures can be recorded automatically. These unit click costs won't change while the search listing order is showing for a given ad position, and will be unavailable for display in that ad position by another search listing order (other search listings have higher unit click costs). In such a case, the result providing means 240 controls the advertiser 130 to provide notification information related to the stopping of extraction of the search list order by the advertisement record 210 or the update input of the unit click cost. Similarly, when the keyword 'Service Center' is input by the searcher 120, the result providing means 240 extracts the search list order corresponding to the 'Service Center', and searches the extracted search list order on the search screen. Make sure that the exposure position is displayed at 'second place'.

In addition, in FIG. 3B, the search information database 245 maintains the search list order created according to the system environment of the partner site 215 and the keywords causing the extraction of the created search list order. For example, channel information of the advertisement record 210 associated with the advertisement group 220 is 'Naver'. It is assumed that 'Yahoo' is included, and '(Samsung Electronics, 1st place)' and '(Samsung Electronics, 3rd place) are included as the exposure information of the advertisement record 210, respectively. When the searcher 120 enters 'Samsung Electronics' for the search request in the search engine 'Yahoo', as shown in FIG. 3B, the result providing means 240 searches the search list for Yahoo in the search information database. The search list extracted from 245 and extracted in the advertisement exposure position 'third place' on the search screen may be displayed as a search result.

Accordingly, the result providing unit 240 may display the specific search listing order desired by the advertiser 130 at a specific advertisement exposure position in response to a search request generated at various partner sites 215.

Enforcement information generation means 250 is a device for receiving the click selection of the searcher 120 for the search list order provided, and records the predetermined advertisement execution information generated in association with the click selection to the advertisement group 220. Here, the ad execution information is the cumulative cost for the charges incurred according to the searcher's click selection on the search list order, or the cumulative click days for the clickers of the searcher 120 on the search list order displayed. Can be. That is, the executive information generating means 250 is generated by effective clicks (clicks made by the searcher 120 and the advertiser 130 by actual connection) in relation to the search list order on the partner site 215. Ad execution information is generated in consideration of the unit click cost. The generated advertisement execution information is continuously updated during the predetermined advertisement period and recorded in the advertisement group 220.

The operation control means 260 compares the recorded advertisement execution information with the advertisement termination condition, and when the advertisement execution information satisfies the advertisement termination condition, the search list order by the advertisement record 210 associated with the advertisement group 220. The device to stop the provision of. That is, the operation control means 260 is a searcher for the cumulative cost information on the billing cost and the budget data reached according to the clicker selection of the searcher 120 for the search list order or for the search list order. It is checked whether the cumulative click information and the limit click data regarding the number of clicks generated according to the click selection of 120 are reached. In this case, when it is confirmed that any advertisement execution information reaches the advertisement termination condition, the operation control means 260 controls to stop all of the advertisement actions by the corresponding advertisement group 220. This is to prevent any further advertising behavior (showing the search list) at the time when the advertiser 130 determines that sufficient advertising effects or product sales are generated, and the advertiser's intention is optimally optimized. The effect of performing advertisement management to be reflected can be obtained.

In addition, the exposure management system 200 of the present invention displays the extracted search list order at a predetermined advertisement exposure position according to the ranking ranking information included in the advertisement record 210, but at a specific advertisement exposure position. , Or extracting / displaying the search list order in a manner that considers the unit click cost and the clickthrough rate (CTR) of the search list order. That is, the impression management system 200 applies various statistical factors and bidding methods for the search list order so that the search list order is extracted / displayed, thereby simply searching the search list order according to the size of the unit click cost. Problems with extraction / displaying (e.g., advertising costs continue to increase) can be solved.

First, the bidding method divides the exposure area on the search screen to display the search list order into predetermined unit display zones, and performs independent bidding for each unit display zone, for example, a unit included in the advertisement record 210. Bid processing is done using click costs. Herein, the unit display zone is an independent exposure area in which one search list is displayed, and the location where the searcher 120 can easily recognize, for example, the advertisement exposure position that is ranked first from the top of the search screen may be partitioned. . Accordingly, the result providing means 250 performs the bid processing in the unit display zone of the ad exposure position specified by the impression information of the ad record 210, so that the unit click cost associated with the extracted search list order is maximized. Only when the search list is displayed in the unit display zone can be limited.

For example, the search list order in which the ranking information is 'second place' and the unit click cost of '500 won' is the second highest unit display zone of the searcher 120 (the second highest position in the search screen). If the unit click cost of the other search listings that participated in the bid for the unit display zone) is less than '500 won', the unit display zone may be displayed in the specified unit display zone in response to the search request. That is, the bidding method is such that one search listing order having the maximum unit click cost is displayed among the search listing order in which the bidding participates in the unit display zone of the advertisement exposure position 'second place'.

Further, as another embodiment, the result providing means 250 may consider that the unit click cost of the necessary amount for displaying the search list order extracted from the specified unit display zone is flexibly adjusted / changed. For example, in the above example, when the unit click cost of the other search list ordered bidding exceeds '550 won', the result providing means 250 automatically adjusts the initial unit click cost '500 won' to '600 won'. The search list order in the unit display zone can be maintained.                     

On the other hand, the result providing means 250 is based on the information on the unit click cost included in the ad record 210, and the search-list-click ratio (CTR) relative to the search list order of the impression information calculated during a predetermined time period, the search list order Can be extracted or displayed. This is performed regardless of the ranking ranking information included in the impression information of the ad record 210, so that the extraction / display of the search list order is performed in consideration of the unit click cost set by the advertiser 130 and the popularity of the search list order. It is. For example, in a specific embodiment, the unit click cost and the click-to-impression ratio may be calculated and combined, and the priority of extracting the search list order and the advertisement exposure position may be determined by comparing the calculated predetermined value. For example, a search listing order with a clickthrough rate (CTR) of '0.7' and a unit click cost of '500 won' for a predetermined period of time will yield a value of '350' through a combination of operations. As a result, when the combined values of other search list orders corresponding to the same keyword are all less than '350', the search list order is first extracted so that an advertisement exposure position 'first rank' having a high recognition can be determined.

The workflow of the exposure management system 200 according to the present invention having such a configuration will be described in detail.

4 is a flowchart specifically illustrating an exposure management method according to an exemplary embodiment of the present invention.

The exposure management method according to the present embodiment is performed by the exposure management system 200 described above.

First, the exposure management system 200 maintains a search information database 245 for storing a keyword and a search list order corresponding to the keyword (S410). This step (S410) is a process of recording the search list order associated with the advertiser 130 and the keywords that cause the extraction of the search list order in correspondence, the keyword is exposed to display the order of their (own) search list, etc. It may be input and stored by the advertiser 130 considering the marketing advertising strategy of (see FIGS. 3A and 3B). In the present embodiment, the number of keywords corresponding to one search list order is not particularly limited, but it may be desirable to have one keyword correspond to one search list order in order to secure revenue of keyword ads. In addition, the search listing order of the advertiser 130 may be more frequently extracted / displayed by inputting various keywords by allowing the categories representing a plurality of keywords and one search listing order to correspond.

In addition, the exposure management system 200 selects a predetermined number of keywords from the stored keywords and records them in the advertisement record 210, respectively (S420). This step (S420) is a process of storing the keyword as exposure information in the advertisement record 210 involved in the display of the search list order, the keyword recorded in the advertisement record 210 is a keyword stored in the search information database 245 It can be selected and recorded from the list. The number of keywords to be recorded in the advertisement record 210 is not particularly limited in this specification, and for convenience of description, only one keyword selected in the advertisement record 210 is input.

Next, the exposure management system 200 associates one or more advertisement records 210 with the advertisement group 220 (S430). This step (S430) is a grouping process for the advertisement record 210 that holds the information about the search list order associated with the same advertiser 130 as exposure information, through which the search list associated with a particular advertiser 130 Enables hierarchical advertisement management for turn. Hereinafter, the association of the advertisement group 220 with the advertisement record 210 will be described with reference to FIG. 5.

5A is a flowchart of an example of a method of associating an ad group according to the present invention.

As shown in FIG. 5A, the exposure management system 200 receives exposure information regarding display of search list order (S531). This step (S431) is a process of receiving the reference data for limiting the exposure target in which the search list order of the advertiser 130 is displayed, the search list order to the searcher 120 is limited according to the marketing advertising strategy of the advertiser 130 To be displayed. The exposure information may include information about display time bands in the search list order, information about exposure targets in the search list order, information about the number of clicks of the searcher 120 in the search list order, and the like. The information is replaced with the above description and is omitted here. However, such exposure information may be changed / updated at any time by the advertiser 130 according to the change of the marketing advertising strategy, and thus, the flexible advertisement market may be coped with and the advertisement management may be performed.

In addition, the exposure management system 200 records the received exposure information in each advertisement record 210 associated with the corresponding search list order (S532). This step (S532) is a process of recording the input impression information in the advertisement record 210 grouped into one advertisement group 220. All of the information associated with the advertisement group 220 by inputting one impression information The exposure information is collectively applied to the advertisement record 210.

Therefore, according to the present invention, it is possible to limit the exposure target in the search list order that can optimally generate the advertising effect as the intention of the advertiser 130, and also display the search list order in the plurality of search engines 110. By recording the exposure information for one advertisement record 210 associated with the group in the unit of the ad group 220, it is possible to obtain the effect of faithfully fulfilling the object of the present invention, which is the implementation of the advertisement management. .

4, the exposure management system 200 extracts a search list order corresponding to a keyword inputted for a predetermined search request with reference to the search information database 245 (S440). In operation S440, a search list order as a search result is recognized in response to the search request, and the search list order corresponding to the keyword input by the searcher 120 is extracted. In particular, in operation S440, the exposure management system 200 may perform a process of identifying an advertisement record 210 holding channel information related to the search engine 110 that generated the search request. This is to extract the search list specified by the search engine 110 used by the searcher 120, and the propensity (region, age, gender, etc.) of the searcher 120 mainly connected to the search engine 110 is extracted. In consideration of this, it is possible to extract / display the search list order of the advertiser 130 which is differentiated, thereby maximizing the advertisement effect.

In addition, the exposure management system 200 controls to display the extracted search list order with reference to the advertisement record 210 associated with the input keyword (S450). In operation S450, the search list order extracted by the identified advertisement record 210 may be provided to the searcher 120 by providing the search list 110 as a search result to the search engine 110 where the search request is generated. At this time, the position of the search list order displayed to the searcher 120 is limited to the position of the advertisement exposure requested by the advertiser 130, and for this purpose, the ranking information for specifying the position of the advertisement exposure is displayed in the search information database 210. Included. The ranking information is input from the advertiser 130 in consideration of an advertisement cost generated according to the search list order in each advertisement record 210 or an advertisement effect expected to be generated according to an advertisement exposure position.

That is, the exposure management system 200 performs a predetermined bid process at the advertisement exposure position, and determines whether or not display of the search list order extracted according to the bid processing result is possible (S460). Here, the bidding process determines whether the extracted search list order can be displayed at the desired position of the advertisement exposure by the advertiser 130. As described above, the bidding method of comparing the size of the predetermined unit click cost for each position of the advertisement exposure and For example, the extraction order / ad exposure position may be determined in consideration of the unit click cost and the clickthrough rate (CTR).

Hereinafter, the bidding process according to the present embodiment will be described in detail with reference to FIGS. 5B and 5C.

5B is a flowchart illustrating an example of a method of performing bid processing in consideration of the unit click cost and the click-to-impression ratio according to the present invention.

As shown in FIG. 5B, the exposure management system 200 may determine a predetermined value based on the first unit click cost and the clickthrough rate (CTR) among the extracted one or more search lists in response to the keyword inputted for the search request. The search order of the dogs is selected (S551). To this end, the ad record 210 includes information about the first unit click cost and the clickthrough rate (CTR) associated with the display of the extracted search listing order, and the impression management system 200 determines the first unit. The search cost is sequentially extracted / displayed according to the size of a value calculated by, for example, a combination of a click cost and a click-to-impression ratio (CTR). That is, in this step (S551), the exposure management system 200, in the extraction / display of the search listing order, unit click cost related to the advertising profitability, and clickthrough rate (CTR) relative to the popularity of the search listing order together In consideration of this, the first extraction order and the position of advertisement exposure for the search list order are determined. Here, the first unit click cost refers to the maximum allowable advertising cost incurred according to the clicker's click selection, and the clickthrough rate (CTR) is based on the number of times the search list is displayed and the click selection during a predetermined period. It means the ratio of the number of times actually connected. In addition, the number of search list order to be extracted can be flexibly determined by the operator of the present system in consideration of the occupied area on the search screen on which the search list order can be displayed.

In addition, the exposure management system 200 sorts the sorted search list in consideration of the first unit click cost and the click-to-impression ratio (CTR) (S552). This step (S552) is a process for sorting the search list extracted according to the value calculated by the operation combination in the search screen display state, for example, the search list order having the highest calculated value, Recognition is located at the top of the best search screen. Accordingly, the impression management system 200 has a high clickthrough rate (CTR) for the extraction of the search list order due to the search list order or the previously popular popularity of the advertiser 130 who is willing to pay the high advertising cost. The search list order may be preferentially displayed to the searcher 120.

In addition, it may be desirable that the number of search listings extracted / displayed corresponds to the number of search listings in the search information database 245 maintained corresponding to the keyword or channel information, which is the maximum search list corresponding to the keyword. This is to allow net operators to generate more advertising revenue by allowing nets to be extracted.

Therefore, a predetermined number of search listings are extracted according to a combination of unit click cost and a clickthrough rate (CTR) calculation, and a predetermined position of advertisement exposure is determined to determine revenue generating effect by search listing and search listing order. The display of the search list reflecting the popularity of the website of the advertiser 130 may be made.

5C is a flowchart illustrating an example of a method of determining a search list order displayed according to a bidding method at a specific advertisement exposure position according to the present invention.

As shown in FIG. 5C, the exposure management system 200 divides the advertisement exposure position into one or more unit display zones (S561). This step (S561) is a process of determining the position composition of the search list order extracted in response to the keyword input of the searcher 120 is arranged on the search screen, for example, a predetermined position defining means in consideration of the number of clicks generated or the like ( (Not shown) defines a predetermined number of unit display zones from the top of the search screen. The division of the unit display zone is to perform an independent bid for each unit display zone, so that the search list order is exposed only to the advertisement exposure position desired by the advertiser 130.

In addition, the exposure management system 200 identifies the unit display zone corresponding to the ranking ranking information among the divided unit display zones (S562). This step (S562) is a process of assigning the rank ranking according to the criteria selected in the partitioned unit display zone, and determines the position to display the search list order in accordance with the intention of the advertiser 130. Criteria for assigning the rank ranking may be flexibly selected by the operator of the present system, for example, according to the searcher 120's frequency of selection of clicks on the unit display zone that occurred in a predetermined previous period, sequentially in each unit display zone. Ensure that the ranking of personnel ratings is made. For example, when the rating ranking information is 'second ranking', the unit display zone specified by the advertiser 130 may be identified as a unit display zone partitioned second from the top of the search screen.

Next, the exposure management system 200 records the first unit click cost in a predetermined bid field associated with the identified unit display zone (S563). In operation S563, the unit click cost is additionally stored in a bid field associated with an advertisement exposure position in response to the input of the unit click cost to the advertisement record 210. The bid field may record a second unit click cost in the order of another search listing associated with the display at the location of the ad impression, and the impression management system 200 may record the newly entered first unit click cost and the previously recorded second By comparing the size of the unit click cost, the bidding process that wins one unit click cost is performed.                     

Also, when the first unit click cost is successful by the bidding processing in the bid field, the exposure management system 200 displays the exposure authority in the unit display zone identified in the search list order associated with the first unit click cost that was won. This is to be given (S564). In operation S564, when it is determined that the first unit click cost associated with the search list order of the advertiser 130 is the highest among the unit click costs recorded in the bid field, the first unit click cost corresponds to the search list order of the first unit click cost. This is the process to display in the unit display zone. That is, the impression management system 200 performs bid processing in conjunction with the recording of the first unit click cost to the bid field, and bids the unit click cost having the largest value recorded in the bid field to display the corresponding unit display zone. Allow exposure rights in.

Therefore, according to the present invention, through the bidding process for the specific unit display zone, it is possible to obtain an effect of displaying the search list order only in the position where the advertiser 130 desires the advertisement exposure.

As another embodiment of the present invention, a description will be given of limiting the exposure targets in which the search list order is displayed using the exposure information recorded in the advertisement record 210.

6 is a flowchart illustrating an example of a method of limiting exposure targets in the search list order according to the present invention.

The present embodiment may be performed by being included in the step S450 of controlling the search list order to be displayed. As shown in FIG. 6, the exposure management system 200 may perform authentication processing for a predetermined searcher 120. Maintain personal information for (S610). This step (S610) is a process of recording personal information required to log in the searcher 120 to the search engine 110 having a predetermined contract relationship, and the personal information of the searcher 120 such as a name, The address, age, gender, call number, and the like are input from the searcher 120 and recorded in a predetermined user information database (not shown).

In addition, when the search request is generated by the searcher 120, the exposure management system 200 identifies personal information of the searcher 120 (S620). This step (S620) is a process of obtaining information related to the searcher 120 that inputs a keyword, and identifies the information of the searcher 120 for comparison with the information about the exposure target. Here, the information on the exposure target is reference information for specifying the searcher 120 that is allowed to display the search list order, for example, may include local information, age information, gender information, and the like.

Next, the exposure management system 200 compares the identified personal information with the information about the exposure target, and based on the search list order based on one or more of the searcher 120's local information, age information, and gender information. Limit to (S630). This step (S630) is a process of displaying the search list order only to the searchers 120 that are allowed to be exposed based on the identified personal information of the searchers 120.

Therefore, according to the present invention, the search list order of the advertiser 130 is selectively displayed only by the region, age, gender, etc. of the searcher 120 who inputs a keyword, thereby making the advertisement optimal for the advertisement marketing strategy of the advertiser 130. Can produce effects.

As another embodiment of the present invention, it will be described to collectively change the exposure information of the advertisement record 210 associated with the advertisement group 220.

7 is a flowchart illustrating an example of a method of changing and processing an attribute of an advertisement record according to the present invention.

First, the exposure management system 200 records predetermined change element data in the advertisement group 220 (S710). In operation S710, when adjustments to the exposure information stored in each advertisement record 210 are generated, information about the received information is received from the advertiser 130 and stored in the advertisement group 220. Here, the change factor data is to change part or all of the impression information according to the change of the marketing advertising strategy of the advertiser 130, and the impression information changed by the change factor data is the region of the searcher 120 to be exposed. It may be age, gender, or display time band in order of search list.

In addition, the exposure management system 200 collectively adjusts the exposure information of the at least part of the advertisement record 210 associated with the advertisement group 220 based on the recorded change factor data (S720). This step (S720) is a process of making a property change in a batch on the exposure information of all the advertisement records 210 to be changed instead of the individual change of the exposure information of the advertisement record 210. For example, when the change factor data input from the advertiser 130 is related to adjusting the age of the searcher 120 to be exposed to '20s,' the exposure management system 200 may use '20 as the existing exposure information. All of the age information of the exposure information of the advertisement record 210 having age information other than the 'large size' can be collectively adjusted to '20s'.

Therefore, according to the present invention, an effect of faithfully fulfilling the purpose of collective attribute change for the advertisement record 210 associated with the advertisement group 220 is obtained.                     

In addition, the present invention adopts a cost per click (CPC) charging method that generates a predetermined advertising cost according to the searcher 120's click selection for the displayed search list order. To this end, the advertisement record 210 of the present invention includes information about a predetermined unit click cost.

8A is a flowchart illustrating an example of a method of calculating an advertising cost according to the present invention. The present embodiment may be included in step S450 of displaying the extracted search list order.

As illustrated in FIG. 8A, the exposure management system 200 receives a click selection of the searcher 120 for the search list order displayed at the advertisement exposure position (S801). This step (S801) is a process of recognizing the search list order that the actual connection connection is required by the searcher 120 from the search list order displayed as a search result, for example, the exposure management system 200 is the actual searcher 120 ), The click selection is confirmed only for valid clicks through which the advertiser 130 is connected. This is to ensure that the calculation of the advertisement cost for the search list order is correctly performed, and the click selection is received only for the number of clicks for which the actual advertisement effect occurs.

In addition, the exposure management system 200 records unit click cost information as billing information in the advertisement group 220 corresponding to the click selection (S802). This step (S802) is a process of implementing the CPC billing method, the unit click cost associated with the search list order in accordance with the search list selection of the searcher 120 to calculate the advertising cost. In addition, the calculated advertising costs are cumulatively recorded in the advertisement group 220 for a predetermined period, and the exposure management system 200 controls the advertiser 130 to charge the accumulated advertising costs at a predetermined time point.

Accordingly, the present invention allows a reasonable billing payment by allowing the advertising cost to be charged according to the searcher 120's click selection for the displayed search list order, and allows the advertiser 130 to obtain an economical and efficient advertising effect. There is this.

In addition, the present invention records information about the partner site 215 in each of the advertisement records 210, and the search list order of the advertiser 130 is limited to a specific partner site. Accordingly, different search listings of the advertiser 130 may be displayed for each partner site 215 to perform a more optimal advertising behavior for the searcher 120.

8B is a flowchart illustrating an example of a method of specifying a partner site in which the search list order of the present invention is displayed. The present embodiment may be included in step S450 of displaying the extracted search list order.

First, the exposure management system 200 receives channel information associated with a predetermined search engine 110 and records it in the advertisement record 210 (S811). This step (S811) is a process of receiving information about the partner site 215 in which the search list order is displayed, for example, from the advertiser 130 and storing it in a specific advertisement record 210 involved in extracting the search list order. That is, the exposure management system 200 of this step (S811) determines the partner site 215 to be displayed in the search list order to be extracted, the channel information of the partner site 215, for example, the network address (URL, IP address) , Domain, etc.).                     

In addition, the exposure management system 200 recognizes the search engine 110 where the search request is generated, and identifies the advertisement record 210 that records the channel information of the recognized search engine 110 (S812). This step (S812) is a process of checking the advertising record 210 that holds the partner site 215 where the search request is generated by the searcher 120 as channel information, and provides the searcher 120 with the search service. The search order of the advertiser 130 corresponding to the keyword is provided as a search result on the provided search engine 110.

Accordingly, according to the present invention, the search list order displayed on the partner site 215 may be determined according to the intention of the advertiser 130, thereby enabling the display of the search list order that is optimal for the marketing advertisement strategy of the advertiser 130.

Hereinafter, as another embodiment of the present invention, when the advertisement execution information generated in the advertisement group satisfies a predetermined advertisement end condition, the control of displaying the search list order in the associated advertisement record is collectively stopped.

9 is a flowchart illustrating an exposure advertisement method of blocking extraction of search list order based on an advertisement termination condition according to the present invention.

First, the exposure management system 200 records the exposure information related to the display of the search list order in the predetermined advertisement record 210 (S910), and associates one or more advertisement records 210 with the advertisement group 220. (S920). These steps (S910, S920) is a grouping process for the advertisement record 210 that holds impression information about the search list order of the same advertiser 130, the detailed description of the association step (ad described above) S420 and S430, and are omitted here.                     

In addition, the exposure management system 200 records a predetermined advertisement end condition in the advertisement group 220 (S930). In operation S930, the advertiser 130 receives condition information for limiting the period in which the search list order is displayed by the advertisement record 210 according to the marketing advertisement strategy of the advertiser 130. Here, the ad termination condition may be budget data or limit click data assigned to the ad group 220, and the cumulative cost for the charge amount generated in the ad group 220 or the cumulative clicks for the clicks. To set limits for That is, the advertisement termination condition may be input from the advertiser 130 in consideration of the advertising cost to be charged, the number of items to be sold, the ratio of clicks leading to the actual sale, and the like, and the search list ordered by the advertiser 130. The end point of display is recognized by the exposure management system 200.

Next, in response to the search request of the searcher 120, the exposure management system 200 provides the searcher 120 with a predetermined search list order based on the exposure information (S940). The clicker of the searcher 120 is received (S950). The steps S940 and S950 display the search list order of the advertiser 130 as a search result on the search engine 110 in which the searcher 120 inputs a keyword, and the searcher for the specific search list order ( 120) is the process of confirming the click selection. In particular, the exposure management system 200 records the predetermined advertisement execution information generated in association with the search selection of the searcher 120 in the advertisement group 220. Here, the advertisement execution information may refer to the cumulative cost information of the billing cost incurred according to the search selection of the searcher 120 for the search list order, or the cumulative click information for the number of clicks generated according to the click selection. have. That is, the advertisement execution information is for identifying the current status of the advertising costs incurred in response to the selection of the searcher 120's click on the search list order of the advertiser 130, through which the advertiser 130 as an advertisement termination condition It is possible to determine whether the ad budget or the limit clicks that have been set are approached.

Subsequently, the exposure management system 200 determines whether the recorded advertisement execution information satisfies the advertisement termination condition (S960). This step (S960) is a process of determining whether the cumulative cost information, which is the advertisement execution information, reaches the budget data, which is the advertisement execution information, and the cumulative cost of the unit click cost according to the click selection of the searcher 120 is The advertiser 130 checks whether the budget is set. Also, in operation S960, the exposure management system 200 may determine whether the cumulative click count information, which is advertisement execution information, reaches the limit click count, which is advertisement execution information, It is checked whether the cumulative click count of the effective click count according to the click selection approaches the limit click count set by the advertiser 130. Accordingly, according to the advertisement end condition set by the advertiser 130, it is possible to flexibly adjust the display end time of the search list order.

As a result of the determination (S960), when the advertisement execution information satisfies the advertisement termination condition, the exposure management system 200 blocks the display of the search list order by the advertisement record 210 (S970). This step (S970) is a process of stopping the display of the search list order when the charging cost or the number of clicks generated according to the click confirmation on the search list order satisfies the set advertisement end condition.

Therefore, according to the present invention, it is possible to flexibly set the advertisement period in which the search list order is displayed according to the marketing advertisement strategy planned by the advertiser 130, so that more effective advertising behavior can be achieved.

In another exemplary embodiment of the present invention, the exposure management system 200 determines whether or not the second keyword inputted for the search request and the first keyword recorded in the advertisement record 210 are related, and the search information is determined according to the determination result. The search list order is selectively extracted from the database 245.

That is, the exposure management system 200 may enable setting control for the search mode, and extraction of the search list order may be selectively performed according to the relevance of the first keyword and the second keyword, that is, the range of the same / similarity. To be done. The search mode used in this embodiment is a basic search for determining association as valid when the inputted second keyword is the same as the first keyword, and validity when the category of the second keyword is the same category as the first keyword. There may be an extended search to determine, or a phrase search to determine association as valid when the second keyword is included in the second keyword. The exposure management system 200 extracts the search list order with reference to the advertisement record 210 only when it is determined that the association is valid. For example, when the search mode is set as the basic search, the exposure management system 200 can identify only the advertisement record 210 having the first keyword as impression information that exactly matches the keyword input as the second keyword. have. On the other hand, when the search mode is set to extended search, the advertisement record 210 in which the category of the second keyword and the category of the first keyword match are identified. For example, the advertisement record 210 that holds the first keyword as 'car' (category car) is identified when 'car', 'passenger car', 'used car' and the like are input as the second keyword. This is because the exposure management system 200 recognizes the category of the second keyword as 'car' and determines that there is an association between the first keywords.

Therefore, the search mode that can be optimally optimized for the marketing advertising strategy of the advertiser 130 can be set flexibly, and the search list can be extracted even for keywords having a low frequency selected as the first keyword by the advertiser 130. By doing so, it is possible to obtain the effect of activation of keyword advertising and advertisement monetization.

Embodiments of the present invention include computer readable media including program instructions for performing various computer implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, flash memory, and the like. Hardware devices specifically configured to store and execute the same program instructions are included. The medium may be a transmission medium such as an optical or metal line, a wave guide, or the like, including a carrier wave for transmitting a signal designating a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

10 is an internal block diagram of a general purpose computer device that may be employed to perform the exposure management method according to the present invention.

The computer device 1000 includes one or more processors 1010 connected to a main memory device including a random access memory (RAM) 1020 and a read only memory (ROM) 1030. The processor 1010 is also called a central processing unit (CPU). As is well known in the art, the ROM 1030 serves to transfer data and instructions to the CPU unidirectionally, and the RAM 1020 typically transmits data and instructions bidirectionally. Used to. RAM 1020 and ROM 1030 may include any suitable form of computer readable media. Mass storage 1040 is bi-directionally coupled to processor 1010 to provide additional data storage capability, and may be any of the computer readable recording media described above. The mass storage device 1040 is used to store programs, data, and the like, and is a secondary memory device such as a hard disk which is generally slower than the main memory device. Certain mass storage devices such as CD ROM 1060 may be used. The processor 1010 may include one or more input / output interfaces, such as a video monitor, trackball, mouse, keyboard, microphone, touchscreen display, card reader, magnetic or paper tape reader, voice or handwriting reader, joystick, or other known computer input / output device. 1050 is connected. Finally, the processor 1010 may be connected to a wired or wireless communication network through the network interface 1070. Through this network connection, the procedure of the method described above can be performed. The apparatus and tools described above are well known to those skilled in the computer hardware and software arts.                     

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by the equivalents of the claims.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

As can be seen from the above description, according to the present invention, as one or more ad records involved in the extraction of the search list order are grouped into one ad group, and the extraction change element for the search list order is input into the ad group. It is possible to provide an exposure management method and an exposure management system in a search list order in which collective attribute changes are made to grouped advertisement records.

In addition, according to the present invention, by limiting the exposure target in which the search list order is displayed by region, age and gender according to the advertiser's selection, the search list order is displayed only to searchers who are optimal for the advertiser's marketing advertising strategy. It is possible to provide an exposure management method and an exposure management system based on a search list.

In addition, according to the present invention, when the advertisement execution information generated according to a searcher's click selection on the search list order satisfies a predetermined advertisement end condition, the display of the search list order is blocked so that the advertiser can end the advertisement. It is possible to provide an exposure management method and an exposure management system based on a search list to enable active control of the control.

In addition, according to the present invention, the exposure of the search list order to diversify the search mode for extracting the search list order according to the method of determining the association between the keyword that causes the extraction and the keyword input for the search request Management methods and exposure management systems can be provided.

Claims (16)

In how to manage impressions on search listings, Extracting a search list corresponding to a keyword included in the search request; And Providing a search listing corresponding to the keyword based on an advertisement record associated with the keyword. Including, The advertisement record includes advertisement exposure information related to the display of a search list, and is associated with an advertisement group for collectively managing one or more advertisement records. The method of claim 1, The advertisement exposure information, And at least one of an exposure ranking of the search list, a display time band of the search list, an exposure target of the search list, and an allowable number of clicks of a searcher for the search list. The method of claim 1, The advertisement exposure information, Exposure information of the searcher including at least one of the local information, age information, gender information of the searcher inputting the search request. The method of claim 1, Batch reconciliation of ad impression information for ad records in an ad group, using data from ad impression change factors Exposure management method further comprising. In how to manage impressions on search listings, Extracting a search list corresponding to a keyword included in the search request; And Providing a search listing corresponding to the keyword based on an advertisement record associated with the keyword, wherein the advertisement record includes at least one of a unit click cost or a click-to-impression rate- Including, The advertisement record includes advertisement exposure information related to the display of a search list, and is associated with an advertisement group for collectively managing one or more advertisement records. In how to manage impressions on search listings, Extracting a search list corresponding to a keyword included in the search request; And Providing a search listing corresponding to the keyword based on an advertisement record associated with the keyword, wherein the advertisement record includes channel information associated with a search engine. Including, The advertisement record includes advertisement exposure information related to the display of a search list, and is associated with an advertisement group for collectively managing one or more advertisement records. In how to manage impressions on search listings, Exposing a search list in response to a keyword included in the search request; Receiving a user's click on the search listing; And Generating a charging fee based on the user's click and an ad record associated with the keyword, wherein the ad record includes a unit click cost for the search listing. Including, The advertisement record includes advertisement exposure information related to the display of a search list, and is associated with an advertisement group for collectively managing one or more advertisement records. The method of claim 7, wherein The advertising record further includes an advertisement termination condition, Exposing the search list in response to the keyword included in the search request, And when the advertisement execution information related to the user's click satisfies an advertisement termination condition, the exposure of the search list is blocked. 9. The method of claim 8, The advertisement execution information, Cumulative charges incurred as a result of user clicks, Exposing the search list in response to the keyword included in the search request, And when the cumulative charging cost reaches the budget data allocated to the advertisement record and the advertisement execution information satisfies the advertisement termination condition, the exposure of the search list is blocked. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 1 to 9. In the impression management system of the search list, A result providing means for extracting a search list corresponding to a keyword included in a search request and providing a search list corresponding to the keyword based on an advertisement record associated with the keyword / RTI &gt; And the advertisement record includes advertisement exposure information related to the display of a search listing and is associated with an advertisement group for collectively managing one or more advertisement records. In the impression management system of the search list, A result providing means for extracting a search list corresponding to a keyword included in a search request and providing a search list corresponding to the keyword based on an advertisement record associated with the keyword. Contains at least one Including, And the advertisement record includes advertisement exposure information related to the display of a search listing and is associated with an advertisement group for collectively managing one or more advertisement records. In the impression management system of the search list, A result providing means for extracting a search list corresponding to a keyword included in a search request and providing a search list corresponding to the keyword based on an advertisement record associated with the keyword, wherein the advertisement record includes channel information associated with a search engine box- Including, And the advertisement record includes advertisement exposure information related to the display of a search listing and is associated with an advertisement group for collectively managing one or more advertisement records. In the impression management system of the search list, A result providing means for exposing a search list in response to a keyword included in the search request; And Executive information generating means for generating a charging cost based on an advertisement record associated with a user's click and a keyword for the search listing, wherein the advertising record includes a unit click cost for the search listing; Including, And the advertisement record includes advertisement exposure information related to the display of a search listing and is associated with an advertisement group for collectively managing one or more advertisement records. delete delete

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