KR20050061964A - A method for registering advertising contents exposed by brand searching and a system thereof - Google Patents

Abstract

The present invention relates to an advertisement content input position on a template and a display position on a screen so that an effective screen layout can be made for an advertisement, and a legitimate trademark is determined by determining a brand right relationship between a brand name targeted for advertisement and an advertiser who wants to advertise it. The present invention relates to a method for registering advertisement content and an advertisement content registration system for selectively registering an advertisement content of an owner.

According to an embodiment of the present invention, there is provided a method of registering advertisement content, the method comprising: maintaining a template database storing a predetermined template for inputting the advertisement content of a first user, and responsive to the predetermined advertisement registration request; Storing the advertisement content input to the template transmitted to the user in an advertisement database, recognizing an identification word from a search keyword used when performing a search operation of a second user using a search engine, and the recognition Extracting the advertisement content corresponding to the identified identification word from the advertisement database and exposing the advertisement content to the second user, wherein the advertisement content is input to the template transmitted to the first user in response to the predetermined advertisement registration request; The step of storing the advertising content in an advertising database is input processing. Determining the first user's right to use the brand presence for a given brand name of the advertisement content, and it is characterized in that the control so that the storage of the selected advertising content made according to the determination result.

According to the present invention, it is determined whether the advertiser's right to use the brand for the predetermined brand name of the advertising content to be input processing, and the advertising content registration method for selectively registering the advertising content of the advertiser having the right to use the brand and There is an advantage that can provide an advertisement content registration system.

Description

How to register advertising content exposed through brand search and advertising content registration system {A METHOD FOR REGISTERING ADVERTISING CONTENTS EXPOSED BY BRAND SEARCHING AND A SYSTEM THEREOF}

The present invention relates to a method for registering advertisement content and an advertisement content registration system, and more particularly, to associate an advertisement content input position on a template with a display position on a screen so that an efficient screen arrangement is made for an advertisement, and a brand to be advertised. The present invention relates to a method for registering advertisement content and an advertisement content registration system for selectively registering advertisement content of a legitimate trademark owner by determining a name and a relationship between trademark rights of an advertiser who wants to advertise it.

With the entry of the telecom information industry in earnest, most of information resources have been acquired by networks such as the Internet, and commercialization of networks with huge purchasing potential is also rapidly progressing. Along with this commercialization of the network, product advertisement on the network has become an important means for promoting the brand of the company.

In particular, a search engine that finds a specific information resource in response to a request of an Internet user, processes it, and provides the information to an Internet user can easily secure a large number of expected buyers, thereby greatly increasing the ripple effect of brand advertising. As a result, it is emerging as a major advertising medium.

However, advertising for search engines is a form of unilaterally providing advertisements for corporate products to Internet users, which can result in no advertising effectiveness for Internet users who are not interested in the products. There is a problem that acts as a dysfunction of advertising by causing a sense of rejection.

In order to overcome this, Korean Patent Laid-Open Publication No. 2003-43794 (name of the invention: a search apparatus, a search method, a computer recordable medium, and a search engine) includes a search apparatus configured to identify commercial suppliers in response to a keyword specified by a user. It is starting. That is, in the open invention, a commercial supplier inputs advertisements such as advertisement description information, logo information, or URL information corresponding to a specific keyword, and provides the input advertisement to the user when the keyword search request is received from the user. have.

However, the disclosed patent does not disclose a configuration that can identify a trademark right relationship for a specific keyword, so as to prevent a commercial supplier who is not a trademark owner of the keyword from stealing a specific keyword as its advertising means. There is a drawback to this absence. In addition, there is also a problem that if a long time advertising activity by a commercial supplier who illegally exploited a trademark may lead to disturbance of the market order or damage to the intellectual property rights of the trademark owner, it may develop into a more serious social problem.

Moreover, the disclosed patents may be controlled to be controlled by a predetermined manager so that the form of advertisements provided to the user may be uniformly similar / similar, and thus, there is a limit to satisfy various advertising strategies of each commercial supplier. It is true.

Therefore, there is an urgent need for the emergence of a new concept of advertising content registration method and advertisement content registration system that can suppress the disturbance of the market order by preventing the advertising activity by the illegal trademark owner in advance. In addition, an advertiser has been required to advertise a selection of a search word to which advertisement content is exposed and an advertisement content providing model that can sufficiently reflect various advertisement promotion strategies of advertisers by enabling advertisers to actively control the display position of the advertisement content.

The present invention has been made in order to solve the above problems, it is determined whether the advertiser has a right to use the brand for a predetermined brand name of the advertising content to be processed, the advertising content of the advertiser having a legitimate brand use rights are selectively An object of the present invention is to provide a registration method and an advertisement content registration system for registering advertisement content.

In addition, an object of the present invention is to register the advertising content and advertising content registration system that can meet the advertising strategy of the advertiser by flexibly adopting the exposure form of the advertising content in accordance with the brand promotion direction of the advertiser to advertise To provide.

In addition, another object of the present invention is to provide a search listing that is a search result and the advertisement content directly related to the search listing by the search keyword input at the time of the search operation to provide the maximum advertising effect that can cause the maximum advertising effect. A registration method and an advertisement content registration system are provided.

The present invention provides a method of registering advertisement content such that the billing processing is performed in a rational and market-optimized manner so that the billing processing is performed based on the template type controlling the display position of the advertisement content and the number of advertisements of the advertisement content exposed to Internet users. And another object is to provide an advertising content registration system.

According to an aspect of the present invention, there is provided a method of registering advertisement content, the method comprising: maintaining a template database storing a predetermined template for inputting the advertisement content of a first user, and requesting a predetermined advertisement registration; In response to storing the advertisement content input to the template transmitted to the first user in an advertisement database, and identifying an identification word from a search keyword used when performing a search operation of a second user using a search engine. And extracting the advertisement content corresponding to the recognized identification word from the advertisement database and exposing it to the second user, wherein the advertisement content is transmitted to the first user in response to the predetermined advertisement registration request. Store the advertising content input to the template in the advertising database. Wherein the step is characterized in that for determining the first user of the brand rights object presence or absence of a given brand name of the advertisement content input processing and control so that the storage of the selected advertising content made according to the determination result.

In addition, as a technical configuration for achieving the above object, an advertisement content registration system, a template database for storing a predetermined template for inputting the advertisement content of a first user, and the first advertisement in response to a predetermined advertisement registration request; Recognizes an identifier from an advertisement database for storing the advertisement content input and processed in the template transmitted to a user, and a search keyword used to perform a search operation of a second user using a search engine. Operation control means for controlling the advertisement content corresponding to the exposure to the second user; and a predetermined advertisement cost to the first user based on the type of the template into which the advertisement content is input and the number of advertisements of the advertisement content. And billing control means for billing notification.

Hereinafter, a method of registering advertisement content and an advertisement content registration system will be described with reference to the accompanying drawings.

Template widely used in the present specification may mean a user interface (UI) for collecting information transmitted to a terminal means of a first user to receive an advertisement content, and in particular, a template is an input for processing advertisement content. By interlocking the area with the display position of the advertisement content in the predetermined display means, the screen arrangement structure on which the advertisement content is displayed is easily recognized by the first user. In addition, the first user has a right to use a brand for a predetermined brand (eg, a company name, a brand name, a service name, etc.) to be advertised, and the advertisement content according to the present invention using a template for the advertisement content for the brand. The advertiser may transmit to the registration system, and the second user may refer to an internet user who receives a search listing through a search operation for a specific search keyword using a predetermined search engine.

1 is a block diagram showing an advertisement content registration system according to a preferred embodiment of the present invention.

Advertising content registration system 100 according to an embodiment of the present invention includes an interface means 110, template database 120, advertising database 130, operation control means 140, billing control means 150 Can be configured.

First, the interface means 110 is an apparatus for receiving an advertisement registration request from the first user 160 and in response thereto, transmitting one or more template type templates to the terminal means 165 of the first user 160. In addition, the interface means 110 is maintained by the terminal means 165 of the first user 160 to which the template has been transmitted and the predetermined communication network 180 and specified by the selection of the first user 160. Receives and processes advertisement content input to a template of a predetermined template type. In addition, the interface unit 110 may be linked to a predetermined search engine (eg, a 'knowledge' search engine of the portal site Naver) to collect search keywords input during a search operation of the second user 170. The collected search keywords may be used as a basis for extracting specific advertisement content to be transmitted to the second user 170 through predetermined signal processing.

The template database 120 is an apparatus for storing a template, which is a user interface for collecting information, and maintains a template classified according to a template type selected by the inventor of the present invention. The template type may be classified based on the screen composition information associated with the position setting of the advertisement content to be displayed on a predetermined display means (not shown). In the present embodiment, the template type may be classified by the first user 160 for convenience of description. The template type based on the screen composition information for allowing different screen layouts to be performed according to the type of weighted name content will be described. However, it will be obvious to those skilled in the art that the limit setting for the template type in the present embodiment is only a limitation of the description object and not a limitation of the technical idea.

Hereinafter, a template type according to the type of the weighted name content will be described in detail with reference to FIGS. 2A and 2B.

2A and 2B are diagrams showing an example of a template type classified based on screen composition information of the present invention.

In the advertisement content input process of the first user 160 described later, the advertisement content input to the template is related to the name content related to the name information of the predetermined brand, the image content related to the brand photo information, and the detailed information of the brand. Text content, video content related to advertisement video information, link content related to network address of a brand-related information site, event guide content, and the like. Among these advertisement contents, the name contents represent a brand to be advertised, and generally include information regarding a brand name or a category name. For example, in FIG. 2A and FIG. 2B, the brand names may be 'SM5' and 'DIOS', respectively, and the category names may be 'Car, Renault Samsung Motors, Samsung' and 'Refrigerator, LG Electronics, LG', respectively.

First, the template type in this embodiment is a type of name content weighted by the first user 160, that is, a type A (FIG. 2A) weighted to a brand name, and a weighted category name. Can be roughly classified as Type B (FIG. 2B). In this case, the weight is used to determine whether or not the search keyword is matched with the search keyword to be input by the second user 170. A detailed description of the weighting and the priority extraction of the advertisement content according to this will be described later.

If the first user 160 wishes to weight the brand name, the advertisement content registration system 100 provides a type A template as shown in FIG. 2A. A template of type A has a high frequency of including the brand name in the search keyword of the second user 170 according to brand power (inferring the corporate value or the image of the product as the brand itself) in the brand to be advertised. It may be a template type that is adopted. Accordingly, the template of type A tends to be richer in the quantity and type of advertising content it contains than the template of type B described below. For example, it may be assumed that a second user 170 who wants to search for 'SM5 of Samsung Motors' tends to directly enter 'SM5' rather than 'car' as a search keyword due to the brand power of 'SM5'. have. Accordingly, the first user 160 needs to focus on promoting the advertisement for 'SM5' to the second user 170 who has directly searched with his / her brand. This allow various advertising content is exposed to the second user 170 may be obtained to maximize the advertising effect.

On the other hand, when the first user 160 wants to weight the category name, the advertisement content registration system 100 provides a type B template as shown in FIG. 2B. The type B template is a template type that can be adopted when the brand power of the target brand is weak and the frequency of the corresponding brand name is not included in the search keyword of the second user 170. That is, it may be used when the predetermined advertisement content is provided to the second user 170 through a category to which the corresponding brand belongs rather than a direct brand name. For example, the second user 170 who wants to search for the 'Fridge of LG Electronics' does not recognize the brand name 'Dio' so that the search keyword is 'Fridge' or 'LG Electronics' rather than 'Dios' as a search keyword. You can expect a high tendency to enter '. Accordingly, the first user 160 needs to advertise his / her brand even in the search keyword input of the second user 170 which is not directly related to the company's brand, and the template of type B has an unnecessary advertisement. The amount and type of advertisement content of the template of type A described above is less than that of causing the dysfunction problem of the above. For example, if the advertising content is entered into a template of type B, when the second user 170 enters 'fridge' as a search keyword, the advertisement content for 'Dios', which is a refrigerator brand of the same category, is displayed in the second user ( 170 may be provided. Therefore, even if the second user 170 does not directly enter a brand name, the advertisement content may be exposed to the second user 170 so that more advertisement content may be exposed.

That is, the template type of the present embodiment may be classified into a form in which an optimized advertisement effect may occur in consideration of an advertising strategy of the first user 160, a search tendency of the second user 170 to expose the advertisement content, and the like. Can be.

The advertisement database 130 is an apparatus for storing the inputted advertisement content on a predetermined type of template transmitted to the first user 160 in response to an advertisement registration request, and the inputted advertisement content and the advertisement content are processed for input. By associating and storing the template to be stored, the first user 160 stores the screen arrangement of the desired advertisement content. That is, when the extraction request for the predetermined advertising content is generated, the advertisement database 130 may display the advertising content on the display means of the second user 170 in a predetermined screen arrangement according to the screen composition information of the template. In addition, each template maintains template type information into which content is input.

The operation control unit 140 is an apparatus for recognizing an identification word from a search keyword input when the second user 170 performs a search operation through a predetermined search engine. The advertisement content corresponding to the recognized identification word is provided. Extracts from the advertisement database 130 and provides the second user 170 with the advertisement. Here, the search keyword may mean a word (syllable combination) or a sentence having one or more meanings for which the search request is performed by the second user 170, and the identification word indicates a brand name associated with the advertisement content among the search keywords. it means. That is, the search keyword is arbitrarily input for the search operation according to the free will of the second user 170, and the identification word is an extraction request signal (advertisement from the advertisement database 130) for a specific advertisement content among the input search keywords. Signal for content extraction). In addition, the operation control unit 140 may perform extraction processing for the advertisement content stored in the advertisement database 130 and screen arrangement processing of the advertisement content, which will be described in detail with reference to FIGS. 2C and 2D. .

2C and 2D are diagrams showing an example of screen arrangement of advertisement content by the operation control means according to the present invention.

First, the operation control unit 140 recognizes an identification word capable of identifying a specific brand among search keywords input by the second user 170, and extracts advertisement content corresponding to the recognized identification word.

For example, it is assumed that the second user 170 inputs a search keyword 'Daejanggeum in Jeju Island' as a search keyword and recognizes 'Daejanggeum' or 'Jeju Island' as an identification word by the operation control unit 140. do. In addition, it is assumed that the advertisement content for 'Dae Jang Geum' is inputted to a template of type A and the advertisement content for 'Jeju Island' is inputted to a template of type B by the first user 160. That is, the first user 160 weights the brand name in the case of 'Dae Jang Geum' among the name content, and weights the category name in the case of 'Jeju Island'. Accordingly, the motion control means 140 advertises a large area in advance of the search listing (search results extracted by the search engine) as shown in FIG. 2C based on the screen composition information according to type A for the identification word 'Daejanggeum'. The content can be controlled to be displayed. On the other hand, the identifier 'Jeju Island' can be controlled to display the advertisement content in an area that does not interfere with the display of the search listing, as shown in FIG. 2D based on the screen composition information according to type B. . The screen layout based on the screen composition information can be flexibly changed by the inventor of the present invention in consideration of the advertisement effect that can be generated by each template type and the advertisement cost according to the advertisement content display position.

The charging control means 150 is an apparatus for charging the first user 160 with a predetermined advertising cost based on the type of the template into which the advertisement content is input and the number of advertisements of the extracted identification word. That is, the charging control means 150 calculates how many times the advertisement content of a predetermined template type has been exposed to the second user 170 within a predetermined period of time, and then controls, for example, a charging agency server (not shown). 1 Charge processing is performed on the user 160. In this embodiment, the first billing information is allocated to each template type to calculate the advertising cost for each template, and the first billing information is based on the number of impressions of the second user 170. The second charging information, which is a multiplication factor applied to, is additionally allocated to calculate an advertisement cost proportional to the advertisement demand. In particular, the second billing information of the present invention may be allocated based on various statistical factors in addition to the number of exposures of the advertisement content. That is, the number of times the first user 160 has input the weighted name content as a search keyword within a predetermined period of time may be calculated, and the second billing information may be allocated in proportion thereto. For example, when the first user 160 wants to advertise to the second user 170 using the above-mentioned 'collect' as the identifier, the charging control unit 150 may select a predetermined period (for example, 'collect'). , The previous year, the previous quarter, the previous month, the previous week, etc.) to calculate the number of search keyword inputs and record the number of times of input for the search keyword in the database of the billing control means, and to the advertiser who wants to register the advertisement for the search keyword. The second charging information may be calculated based on the input number information, so that charging through pre-measurement may be performed. Of course, the allocation criteria of the second charging information may be flexibly changed by the inventor of the present invention according to the service environment. However, in the present embodiment, for convenience of description, a description will be given of a configuration in which billing is performed by post-measurement by measuring the number of exposures of the advertisement content during the selected period so that the second predetermined billing information is provided.

Hereinafter, referring to FIG. 2E, the charging cost to which the first charging information and the second charging information is applied and charged is described.

2E is a diagram illustrating an example of an advertisement cost for each template type calculated by the charging control means of the present invention.

This embodiment illustrates the calculation of advertising costs for Type A of FIG. 2A and Type B of FIG. 2B described above for convenience of description.

First, in calculating the advertising cost for the advertising content, the first charging information and the second charging information are allocated for each template type. As shown in FIG. 2E, the first charging information is an initial cost incurred for each template type in consideration of the exposure position or the occupancy range of the advertisement content according to the screen composition information, and the second charging information indicates that the advertisement content A multiplication factor according to the number of exposures provided to the second user 170. For example, in calculating the advertising cost for a template of type B, consider the case where the number of exposures of the advertising content is 200. In this case, the one-time advertising cost for the type B template may be calculated as 550 won by applying the second billing information (× 1.1) to the first billing information 500 won. Accordingly, the total advertising cost for the template of type B may be calculated as 550 won x 200 = 110,000 won. The first charging information or the second charging information assigned to each template type can be flexibly adjusted according to each system environment by the inventor of the present invention, and each charging information that is adjusted and determined is, for example, predetermined by the charging control means 150. It can be recorded and kept in the memory means (not shown).

The terminal means 165, 175 is connected to the advertisement content registration system 100 through a communication network 180 such as the Internet, and is a device for transmitting and displaying advertisement content, for example, a personal computer, a handheld. It is a concept to collectively refer to a terminal having a predetermined computing power by providing a predetermined memory means such as a computer, a personal digital assistant (PDA), an MP3 player, an electronic dictionary, a mobile phone, a smartphone, and the like with a predetermined microprocessor.

The workflow of the advertisement content registration system 100 according to the present invention having such a configuration will be described in detail.

3 is a flowchart illustrating a method of registering advertisement content according to a preferred embodiment of the present invention.

The method of registering the advertisement content according to the present embodiment is performed by the advertisement content registration system 100 described above.

First, the advertisement content registration system 100 maintains a template database 120 that stores a predetermined type of template for inputting advertisement content of the first user 160 (S310). This step (S310) is a process for storing various types of templates for controlling the display position of the advertisement content on the display means, the template type to the search keyword input form of the second user 170 and to the second user 170 Select the advertisement effect that can be exposed and generated. In addition, the size of the advertising effect that can be obtained may vary as the position where the advertisement content is displayed on the display means for each template type, and reflecting such a difference in this step (S310) so that the different charges are set for each template The process may further include. Hereinafter, with reference to Figure 4 will be described in detail with respect to the advertising costs added differently for each template type.

4 is a flowchart illustrating a method of calculating an advertising cost having a difference for each template type of the present invention.

First, the advertisement content registration system 100 allows the advertisement content input position on the template and the display position on the display means to be associated with each other based on the predetermined screen composition information, and controls the display position of the advertisement content in one or more templates. Classified by type and stored in the template database (120) (S410). This step (S410) is a process of preselecting the display position, display range, the type of advertising content, etc. of the advertising content to be exposed to the second user 170, the advertising effect or advertising content that can be expected through the exposure of the advertising content The template type may be determined by considering the brand power of the identifier to be extracted. It will be apparent to those skilled in the art that the screen composition information and the template type according to the present embodiment can be derived from various template type models by the inventor of the present invention.

Next, the advertisement content registration system 100 allocates predetermined first charging information to each of the divided template types (S420). This step (S420) is a process of assigning the differential advertising cost as the first billing information in consideration of the expected advertising effect according to each template type, wherein the advertisement cost is provided to the second user 170 once the template. In this case, it can mean the cost. For example, the type A template (refer to FIG. 2A) described above allows the second user 170 to input the brand name as a search keyword, so that the advertising content is provided to the second user 170. High advertisement effect is expected by exposing a lot of advertisement contents to the user, so that the first charging information of relatively high cost is given. On the other hand, the template of type B (FIG. 2B) provides the advertisement content by recognizing the category name in the search keyword input by the second user 170, and may provide a lower advertising effect than the type A. As such, the first charging information having a lower cost than the type A may be provided.

Accordingly, the advertising strategy of the first user 160 may be adjusted by flexibly adopting the exposure form of the advertising content according to the brand promotion direction (such as advertising effect or low price) of the first user 160 who is an advertiser. The effect which can respond suitably can be acquired.

Referring to FIG. 3 again, the advertisement content registration system 100 provides the template to the first user 160 in response to the advertisement registration request of the first user 160 (S320). The template provided to the first user 160 allows all types of templates stored in the template database 120 to be provided or most appropriately matches the first user 160, e.g., according to advertisement content registration history. It is possible to selectively provide a template of the type. In addition, in the step S320, the advertisement content registration system 100 stores the advertisement content of the first user 160 input through the provided template in the advertisement database 130. That is, in this step S320, the first user 160 selects a specific type of template from one or more templates provided, inputs the advertisement content, and the advertisement content registration system 100 stores and registers the inputted advertisement content. Let's do it. In addition, in the advertisement content registration of the first user 160, the advertisement content registration system 100 is provided to the first user 160 who inputs the advertisement content to a brand (eg, a trademark, a service mark, etc.) related to the advertisement content. It is possible to identify whether the user has the right to use the brand and to selectively register the advertisement content only for the first user 160 having the right to use the brand. As a result, it is possible to obtain an effect of suppressing disruption of the market order or damage to the intellectual property rights of the trademark owner, which may occur due to the illegal use of the brand. Hereinafter, a method of determining whether the first user 160 has a right to use a brand will be described with reference to FIG. 5.

5 is a flowchart illustrating a method for determining whether to use a brand in registration of advertising content according to the present invention.

The advertising content input to the template includes the brand name, brand image, detailed text, advertisement video, related homepage link information, and related event information, and the information is displayed on the display means selected according to the screen composition information described above. The location is displayed and exposed to the second user 170. In particular, the brand name is a mark representing a tangible or intangible product on which an advertisement is performed, and thus is protected by intellectual property rights. Accordingly, it is necessary to determine whether a brand use right exists for the first user 160 in the use of the brand name. There is.

In order to determine whether the first user 160 has a right to use a brand, first, the advertisement content registration system 100 controls a predetermined trademark search engine to establish a trademark right relationship with respect to a brand name input by the first user 160. Determine (S510). This step (S510) is to search for the trademark rights relationship between the first user 160 to advertise using the brand name and the brand name, so that the first user 160 uses the brand name to perform commercial activities (production, distribution). , Sales, promotions, etc.). The trademark search engine may mean a search program that can check the status of trademark registration in each country. For example, a trademark information search tool provided by the Korea Patent Information Service may be used for a trademark registered in Korea. That is, the advertisement content registration system 100 may grasp the trademark registration status and the ownership rights of the brand name with a trademark search engine for the brand name input by the first user 160, and the first user who has the right to use the brand ( 160 to register the corresponding advertisement content.

If it is determined that the first user 160 does not have the right to use the brand for the brand name based on the determined trademark right relationship, the advertisement content registration system 100 may refuse to register the advertisement to the first user 160. Informs the related information (S520). This step (S520) is a process to prevent the registration is performed for the corresponding advertising content registered by the first user 160 who does not have the right to use the brand, in order to prevent fraudulent use of the trademark, notification of information regarding the rejection of the advertisement registration For example, may be performed through electronic mail, text information, notification information on the UI, and the like.

Accordingly, it is possible to faithfully carry out the object of the present invention to selectively register only the advertisement content of a legitimate brand user according to the trademark right relationship of the first user who has requested the advertisement content registration with the product targeted for advertisement.

Next, the advertisement content registration system 100 recognizes one or more identification words from the search keywords used when the second user 170 performs the search operation using the search engine (S330). This step (S330) is a process of recognizing the identification keyword to expose the advertising content to the second user 170 from the search keyword input by the second user 170, that is, the search word or search sentence, The identifier may be a noun, an adjective, or the like, which may be a brand name or a category name.

Subsequently, the advertisement content registration system 100 extracts the advertisement content corresponding to the recognized identification word from the advertisement database 130 and exposes it to the second user 170 (S340). This step (S340) is a process of determining whether the recognized identification word matches the brand name or category name of the weighted name content from the first user 160, and the advertisement content of the matching name content is extracted. Accordingly, the second user 170 is provided with the predetermined search listing by the search operation and the advertisement content by the identifier, and the advertisement content associated with the search listing is exposed to the second user 170 to provide higher information. It can cause advertising effects.

In addition, the advertisement content registration system 100 may allow a predetermined advertisement cost to be added to the corresponding advertisement content according to the number of advertisements of the advertisement content exposed to the second user 170. An example of a method for adding the same will be described.

6 is a flowchart illustrating a charging method for adding an advertisement cost according to the number of advertisements of advertisement content according to the present invention.

The advertisement content registration system 100 extracts advertisement content of title content that matches the recognized identification word (S610). This step (S610) is a process of extracting the advertisement content corresponding to the identifier from the advertisement database 130, so that the specific advertisement content of the brand name or category name that matches the identifier. In determining whether to match the identification word, the advertisement content registration system 100 prioritizes the weighted brand name or category name to determine whether the identification word matches. That is, the brand name weighted by the first user 160 to meet the advertising strategy of the first user 160 to selectively display the advertising content according to the search keyword of the second user 170 or The category name is given priority to match. For example, it is assumed that the first user 160 inputs and registers the advertisement content for 'Samsung Motor SM5' by the type A template and the type B template. As described above, the type A template is weighted to the brand name by the first user 160, and the type B template is weighted to the category name. If 'SM5' is recognized as the identifier, the advertisement content registration system 100 extracts the advertisement content registered by the template of type A, which is weighted to the brand name, and 'Samsung Motor' is recognized as the identifier. In this case, the advertisement content registered by the type B template having the weighted category name is extracted. Accordingly, even the advertisement content of the same product may have a different type of advertisement content exposed to the second user 170 based on the advertisement strategy of the first user 160.

Next, the advertisement content registration system 100 adds and records the number of advertisements exposed to the second user 170 for each extracted advertisement content (S620). This step (S620) is a process of accumulating and recording the number of advertisements transmitted to the second user 170 for each corresponding template into which the advertisement content is input, that is, accumulating and recording in the charging control means 150.

Subsequently, the advertisement content registration system 100 determines the one-time advertising cost by applying predetermined second charging information based on the added number of advertisements for the selected period to the first charging information (S630). This step (S630) is a process of adding the second billing information, which is a multiplication factor, so that the advertising cost for each template is determined in consideration of the number of advertisements during a certain period of time when the specific advertisement content is exposed to the second user 170. The detailed description is replaced with the description of FIG. 2E described above. However, the second billing information may be flexibly selected by the inventor of the present invention in consideration of the exposure frequency of the advertisement content, the contract relationship with the first user 160, and the like.

In addition, the advertisement content registration system 100 calculates the total advertisement cost by calculating and processing the determined single advertisement cost and the number of advertisements, and notifies the first user 160 of the calculated total advertisement cost (S630). The step S630 is a process of calculating the total advertising cost for each template while satisfying, for example, " one advertising cost × number of advertisements ", wherein the number of advertisements is added for a predetermined period set by the inventor of the present invention to control charging. It may mean information recorded in the means 150.

Therefore, the method of registering the advertisement content of the present invention provides one or more template types to the first user 160 so as to register the advertisement content suitable for the advertising strategy, and to the search keyword input by the second user 170. There is an advantage that the maximum advertising effect can be obtained by allowing the associated advertising content to be exposed to the second user 170.

Embodiments of the invention include a computer readable medium containing program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, flash memory, and the like. Hardware devices specifically configured to store and execute the same program instructions are included. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

7 is an internal block diagram of a general purpose computer device that may be employed to perform the method of registering advertisement content in accordance with the present invention.

Computer device 700 includes one or more processors 710 connected to a main memory device including random access memory (RAM) 720 and read only memory (ROM) 730. The processor 710 is also called a central processing unit (CPU). As is well known in the art, the ROM 730 serves to transfer data and instructions to the CPU unidirectionally, and the RAM 720 typically transfers data and instructions bidirectionally. Used to. RAM 720 and ROM 730 may include any suitable form of computer readable media. Mass storage 740 is bidirectionally coupled to processor 710 to provide additional data storage capabilities, and may be any of the computer readable recording media described above. The mass storage device 740 is used to store programs, data, and the like, and is typically an auxiliary memory device such as a hard disk which is slower than the main memory device. Certain mass storage devices such as CD ROM 760 may be used. The processor 710 may include one or more input / output interfaces, such as video monitors, trackballs, mice, keyboards, microphones, touchscreen displays, card readers, magnetic or paper tape readers, voice or handwriting readers, joysticks, or other known computer input / output devices. 750 is connected. Finally, the processor 710 may be connected to a wired or wireless communication network through the network interface 770. Through this network connection, the procedure of the method described above can be performed. The apparatus and tools described above are well known to those skilled in the computer hardware and software arts.

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined by the equivalents of the invention described in the claims, as well as the following claims.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

As can be seen from the above description, according to the present invention, it is determined whether the advertiser has a right to use a brand for a predetermined brand name of the inputted advertisement content, and the advertisement content of an advertiser having a legal brand use right is selectively A method of registering advertisement content and an advertisement content registration system can be provided.

In addition, according to the present invention, it is possible to flexibly adopt the exposure form of the advertising content in accordance with the brand promotion direction of the advertiser wants to advertise the advertising content registration method and advertising content registration system that can suit the advertiser's advertising strategy appropriately Can be provided.

In addition, according to the present invention, the registration of the advertising content that can cause the maximum advertising effect by providing a search listing which is a search result and the advertising content directly related to the search listing at the same time by the search keyword input during the search operation A method and an advertisement content registration system can be provided.

In addition, according to the present invention, the billing processing is performed based on the template type for controlling the display position of the advertising content and the number of advertisements of the advertising content exposed to the Internet user, so that the billing is made reasonable and optimized for the market demand. A content registration method and an advertisement content registration system can be provided.

1 is a block diagram showing an advertisement content registration system according to a preferred embodiment of the present invention.

2A and 2B are diagrams showing an example of a template type classified based on screen composition information of the present invention.

2C and 2D are diagrams showing an example of screen arrangement of advertisement content by the operation control means according to the present invention.

2E is a diagram illustrating an example of an advertisement cost for each template type calculated by the charging control means of the present invention.

3 is a flowchart illustrating a method of registering advertisement content according to a preferred embodiment of the present invention.

4 is a flowchart illustrating a method of calculating an advertising cost having a difference for each template type of the present invention.

5 is a flowchart illustrating a method for determining whether to use a brand in registration of advertising content according to the present invention.

6 is a flowchart illustrating a charging method for adding an advertisement cost according to the number of advertisements of advertisement content according to the present invention.

7 is an internal block diagram of a general purpose computer device that may be employed to perform the method of registering advertisement content in accordance with the present invention.

<Explanation of symbols for the main parts of the drawings>

100: advertising content registration system 110: interface means

120: Template Database 130: Advertising Database

140: operation control means 150: charging control means

Claims (8)

In the registration method of the advertising content, Maintaining a template database for storing a predetermined template for inputting the advertisement content of a first user; Storing the advertisement content input to the template provided to the first user in an advertisement database in response to a predetermined advertisement registration request; Recognizing an identification word from a search keyword used when performing a search operation of a second user using a search engine; And Extracting the advertisement content corresponding to the recognized identification word from the advertisement database and exposing it to the second user. Including, The step of storing the advertisement content to be processed in the template sent to the first user in response to the predetermined advertisement registration request in an advertisement database, And determining whether the first user has a right to use a brand with respect to a predetermined brand name of the advertisement content that is input and processing, and selectively storing the advertisement content according to the determination result. . The method of claim 2, The template database further includes screen composition information that associates an input position of the advertisement content on the template with a display position of the advertisement content exposed to the second user. The step of maintaining a template database for storing a predetermined template for inputting the advertisement content of the first user, Dividing and storing the template into one or more template types based on the screen composition information; And Allocating predetermined first charging information to each of the divided template types Method of registering advertising content comprising a. The method of claim 2, And maintaining a billing information database that records the number of times of advertisements exposed for one or more of the preceding year, the previous quarter, the previous month, and the previous week of the advertisement content corresponding to the identification word. The step of allocating the first charging information, Searching for the number of advertisements for the period by referring to the billing information database; Calculating second charging information based on the retrieved number of advertisements; And Calculating the total advertising cost by calculating the calculated second billing information and the first billing information, and notifying the first user of the calculated total advertising cost. Method of registering advertising content comprising a. The method of claim 2, The advertisement content includes one or more of title content, image content, text content, video content, link content, and event guide content. The extracting of the advertisement content corresponding to the recognized identification word from the advertisement database and exposing it to the second user may include: Extracting advertisement content of the title content that matches the recognized identification word; Adding and recording the number of advertisements exposed to the second user with each of the extracted advertisement contents; Determining a one-time advertising fee by adding predetermined second charging information based on the added number of advertisements for a predetermined period to the first charging information; And Calculating the total advertising cost by calculating the one-time advertising cost and the number of times of advertising, and charging the first user for the calculated total advertising cost. Method of registering advertising content comprising a. The method of claim 4, wherein The name content includes a brand name or category name weighted from the first user, wherein the weighting process is selectively assigned at the discretion of the first user. The extracting of the advertisement content of the title content that matches the recognized identification word may include: The weighted-processed brand name or the category name are given priority to determine whether or not the match with the identification word, characterized in that the registration method of the advertising content. The method of claim 5, Determining a trademark rights relationship for the brand name by controlling a predetermined trademark search engine; And Notifying the first user of predetermined advertisement registration rejection information when it is determined that the first user's right to use the brand for the brand name is absent based on the determined trademark right relationship. The registration method of the advertising content, characterized in that it further comprises. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 1 to 6. In the advertising content registration system, A template database for storing a predetermined template for inputting the advertisement content of a first user; An advertisement database for storing the advertisement content input and processed in the template transmitted to the first user in response to a predetermined advertisement registration request; Operation control means for recognizing an identification word from a search keyword used when performing a search operation of a second user using a search engine, and controlling the advertisement content corresponding to the recognized identification word to be exposed to the second user; And Charging control means for charging the first user with a predetermined advertising cost based on a type of a template into which the advertisement content is input and an advertisement frequency of the advertisement content; Advertising content registration system, characterized in that it comprises a.