KR101159810B1 - CPC Advertisement Service System using unfair click ratio data and Method thereof - Google Patents

Abstract

The present invention is a CPI having a fraudulent click monitoring server that analyzes whether a fraudulent click while collecting click data along with visitor information of a user terminal that clicked on a search advertisement when a search advertisement provided by an advertisement server performing a CPC advertisement is performed. City advertisement service system. The click monitoring server detects a false click when a visitor who clicks a search advertisement reaches a predetermined number of clicks or more from the click data recorded for the same visitor before the first reference time set from now. The method calculates fraudulent clicks, and if it is determined that the fraudulent click rate, which is the ratio of fraudulent clicks to the total number of accumulated cumulative clicks within the set first designated time, exceeds the set first rate, the search is performed during the set downtime. Processes the advertisement from being exposed from the ad server. According to the CPC advertising service system, when an illegal click occurs, the exposure of the search advertisement can be stopped or resumed based on the percentage of the illegal click data accumulated in the click data. It offers the advantage of being able to adjust accordingly.

Description

CPC Advertisement Service System using unfair click ratio data and method

The present invention relates to a CPC advertising service method and system, and more particularly, to a CPC advertising service method and system for adjusting exposure of a search advertisement using fraudulent click data for a search advertisement.

In general, in order to encourage visits to our homepage, we insert a banner or text form of advertising information into a webpage of a website that has a relatively large number of members or has a large number of users. do.

In such online advertising, CPC (Cost per Click) advertising method, which is a method of applying a unit price per click, is widely used among advertising cost payment methods for paying an advertising cost to an advertising media company that registers an advertisement. CPC advertising is a way of setting the price of an ad in Internet advertising, and how much do you pay when an Internet user clicks on an ad link, such as a text or banner, that appears on a website that provides advertising to an Internet user? Advertisement method to decide whether to do it, is mainly used in keyword advertising of Internet search sites.

The CPC advertisement is a method in which an advertiser pays a predetermined advertising fee when a user who accesses the Internet clicks a search advertisement corresponding to the advertiser's website displayed on a search result page performed on a search site.

In the case of the CPC advertisement, when a user clicks on a search advertisement, the cookie stores the click time, the clicked site, and the IP information on the user's computer as a cookie. Etc., the advertisement server stores the click information, checks the user's IP information, deducts the advertiser's advertisement amount according to the number of clicks, and connects to the advertisement site. This exposes the advertising information to the user.

In the case where the click of the search advertisement is performed in an unintended manner, a method of detecting the search advertisement is known in various ways such as Korean Patent Publication No. 2006-112849 and Korean Patent No. 619179.

However, since the fraud click monitoring function is applied only by subtracting fraudulent click counts during charging, there is a disadvantage in that no further generation of fraudulent clicks can be induced.

The present invention has been devised to improve the above problems, and provides a CPC advertisement service method and system which can suppress the occurrence of fraudulent clicks by adjusting the exposure of a search advertisement using fraudulent click data. Its purpose is to.

In order to achieve the above object, the CPC advertisement service system according to the present invention collects click data together with visitor information of a user terminal that clicked the search advertisement when a search advertisement provided by an advertisement server performing a CPC advertisement is clicked. In the CPC advertising service system including a fraud click monitoring server for analyzing a fraud click while the fraud click monitoring server is recorded for the same visitor until the first reference time from which the visitor who clicked the search advertisement is currently set. If the click count reaches more than the first set number of click data from the click data, fraudulent click count is calculated by processing it as fraudulent click rate, and the false click rate is the ratio of fraudulent clicks to the total number of clicks accumulated in the first set time. Set stop if it is determined that the ratio exceeds the set first ratio The search ads to ensure that they do not expose from the ad server for the liver.

Preferably, the fraudulent click monitoring server provides a menu that allows a registered administrator to select and set the first ratio and the first designated time.

In addition, the CPC advertising service method according to the present invention in order to achieve the above object in the CPC advertising service method for performing a CPC advertisement while collecting click information on the search advertisement exposed through the website, a. Confirming the number of clicks from the click data recorded for the visitor before the first reference time set from the present time by using identification information of the visitor who clicked the search advertisement; I. Determining whether the number of clicks reaches at least the first number of times set in step (a); All. If it is determined in step (b) that the first number of times has been reached, judging it as a fraudulent click and re-adjusting the number of normal and fraudulent clicks recorded for the search advertisement; la. Determining whether the false click rate, which is a ratio of fraudulent clicks, to the total number of clicks accumulated in the first designated time set after the multi-step exceeds the set first rate; hemp. And turning off the advertisement service so that the search advertisement is not exposed for a set pause time when it is determined that the first ratio is exceeded in the step d.

According to the method and system of the CPC advertisement service according to the present invention, the exposure of the search advertisement can be stopped or resumed based on the occupancy rate of the fraud click data with respect to the accumulated click data when the fraudulent click occurs. It provides the advantage of appropriately adjusting the corresponding advertisement exposure conditions.

1 is a block diagram showing a CPC advertising service system according to the present invention,
FIG. 2 is a block diagram of the fraud monitoring server of FIG. 1;
3 is a flowchart showing a CPC advertisement service method according to the present invention;
FIG. 4 is a diagram illustrating click data arranged in time in order to explain a process of determining a false click in the fraud click monitoring unit of FIG. 2.

Hereinafter, a CPC advertisement service method and a system thereof according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a CPC advertisement service system according to the present invention, and FIG. 2 is a detailed block diagram of a fraud click monitoring server of FIG. 1.

1 and 2, the CPC advertisement system includes an advertisement server 110, an advertiser web server 120, and a fraud click monitoring server 130 interconnected through the Internet 160, which is a communication network.

The ad server 110 registers the advertisement information requested by the advertiser, allocates and registers the registered advertisement information on the web page, and corresponds to the advertisement information to the user computer 150 which is a user terminal connected through the Internet 160. Refers to a server that can display and display an advertisement screen.

When the advertisement server 110 is provided with a keyword search advertisement, an Internet user accesses the portal site using the user computer 150 to find information, and enters a keyword while surfing to search for information. It provides a search advertisement that charges a cost per click from the list, and is usually built to provide a search advertisement in conjunction with a search server of a search site that provides a search service. The search advertisement includes link information of the advertiser web server.

Here, the user computer 150 is illustrated as an example of the user terminal, and of course, a mobile phone, a PDA, etc., which can receive a search advertisement through a communication network, may also be applied.

The advertiser web server 120 is a server that provides a web page having an internet address corresponding to a search advertisement inserted in a web page provided by the ad server 110. For example, when the search advertisement is set to be linked to the advertiser web server 120 when the search advertisement is clicked, the advertiser web server 120 refers to the advertiser's homepage that is connected in response to the click of the search advertisement.

The fraudulent click monitoring server 130 is configured to receive and process user information when a user clicks on a search advertisement provided by the ad server 110.

The fraudulent click monitoring server 130 may be constructed to receive visitor information that clicks on a search advertisement through the advertiser web server 120 or may be constructed to receive the advertisement information through the advertisement server 110.

The fraud click monitoring server 130 may determine whether to click fraud by using visitor information collected for the visitors who click on the search advertisement, and determine whether to continue the search advertisement from the fraud click data.

The fraudulent click monitoring server 130 includes a visitor information collecting unit 131, a fraudulent click monitoring unit 133, and an advertisement service management unit 135.

The visitor information collecting unit 131 collects the visitor information including the IP, the cookie, the hardware information, the browser information, etc. of the terminal, that is, the user computer 150, for the visitor who clicks the search advertisement. In addition, the visitor information includes information that can be provided through cookies, such as the time and date when a click occurs, and the URL address of a website visited by the user.

The visitor information collecting unit 131 uses unique identification information that can be distinguished for each visitor based on the collected visitor information, for example, click information for the same visitor by using a hardware serial number of the user computer 150, an IP address, or login information. Are matched and classified and stored in the database (DB) 137.

The fraudulent click monitoring unit 133 determines whether there is a fraud click every time the click information is collected on the click data collected by the visitor information collecting unit 131, and adjusts the click data according to the determination result.

The fraudulent click monitor 133 uses the identification information of the visitor who clicked the search advertisement, at least a first number of times the number of clicks is set for the same visitor from the click data recorded separately for the same visitor before the first reference time set from now. And if it is determined that the first number of times has been reached, it is determined as a false click and readjusts the number of normal clicks and the number of clicks recorded for the search advertisement.

As an example, if the first reference time described above is set to 20 minutes and the first number of times is set to 5 times, if 5 clicks are made from the same visitor for 20 minutes, it is determined to be a false click.

That is, as shown in FIG. 4, when the click is made again at 11:08, which is before 20 minutes, from 10:50 to 10:59, the data is counted as normal data. The previous data from 10:50 to 10:59 are also adjusted to be illegal click data. In FIG. 4, the adjusted click data after 11:08 is the adjustment data of the lower row of click data marked as negative for 10:50.

In addition, the click data generated after 11:08 is determined in the above-described manner by using the number of clicks by the same visitor for the previous 20 minutes based on the current time point. Therefore, the click data generated at 11:19 in Fig. 4 is processed normally since the number of clicks is less than five clicks 20 minutes before the present time.

On the other hand, the fraud click monitoring unit 133 determines whether the fraud click ratio, which is the ratio of fraudulent clicks, to the total number of total clicks accumulated within the first designated time whenever the fraudulent click occurs has exceeded the set first ratio. If it is determined that the first ratio is exceeded, the advertisement service is turned off so that the search advertisement is not exposed during the set down time.

What is necessary is just to set the 1st designation time suitably here.

The fraudulent click monitoring unit 133 transmits the search advertisement stop request information to the ad server 110 so that the search advertisement is not exposed during the set stop time when the search advertisement is turned off, and the ad server 110 receives the received stop request time. Stops the display of search ads.

The negative click monitoring unit 133 provides a menu for the registered administrator to select and set the first reference time, the first number of times, the first designated time, and the first ratio described above, and provides the menu with the value set through the provided menu. Accordingly, it is determined whether or not the illegal click described above and advertisement duplication.

The advertisement service management unit 135, for example, when a fraudulent click occurs from the fraud click monitoring unit 133, an example of fraudulent click information indicating that fraudulent clicks have occurred to a registered manager's mobile phone or e-mail address. Visitor information is transmitted.

Hereinafter, a process of providing a CPC advertisement service for a case in which a keyword is provided as a search advertisement and a user clicks on the keyword is connected to the advertiser web server 120 will be described with reference to FIG. 3.

First, by clicking a keyword corresponding to a search advertisement provided by the ad server 110 (step 202), when visitor information is collected, the user identification information (UID: User ID), which is visitor information, is checked (step 204). The click data for the same visitor is checked from the database 137 until M minutes indicated as the first reference time from the present time (step 206).

It is determined whether the number of clicks for the same visitor identified in step 206 is less than the first number of N times (step 208).

If it is determined in step 208 that the number is less than N times, the normal click data is added to the visitor click data and weighted to 1 (step 210), and the normal click data is also weighted to 1 for the keyword-based click data and recorded. (Step 212), the keyword search ad is kept on (step 214).

Alternatively, if it is determined in step 208 that it is not less than N clicks, it is determined whether there are N clicks (step 216).

If it is determined in step 216 that there are N clicks, it is determined to be a false click, and the visitor-based click data is adjusted (step 218), and a fraudulent click is sent to the administrator's e-mail or mobile phone (step 220).

In addition, as in step 218, the process of adjusting previously processed data to negative data is performed on the keyword reference click data (step 222).

Here, steps 218 and 222 may be adjusted in the manner described above with reference to FIG. 4.

On the other hand, if it is determined in step 216 that N clicks have been exceeded, 1 is increased for visitor based fraud click data (step 224), and 1 is also recorded for keyword based fraud click data (step 226).

After step 222 and step 226, it is determined whether the negative click rate, which is the ratio of the illegal clicks, among the cumulative clicks counted within the first designated time exceeds the first rate, which is the designated rate (step 232).

As an example, in step 232, when the first designated time is set to 2 hours, the click rate is calculated for all the click data for the previous 2 hours from the time when the click occurs. Determine if the ratio is exceeded.

If it is determined in step 232 that the false click rate exceeds the first rate, the keyword ad is turned off and the ad is stopped for a set stop time (step 234).

In this case, the advertisement stop refers to processing so as not to provide a search advertisement corresponding to the keyword input by the user.

After step 234, it is determined whether the set advertisement stop time has elapsed (step 236). If so, the process returns to step 214 to turn on the keyword advertisement.

According to the CPC advertising service method, it is possible to stop the advertisement when the false click rate reaches a level at which the advertisement sustaining effect is not at all effective, thereby suppressing the occurrence of subsequent clicks and having an advertising effect. It offers the advantage of sustaining advertising within its scope.

110: ad server 120: advertiser web server
130: fraud click monitoring server

Claims (3)

A CPC advertisement provided with a fraud click monitoring server that collects click data together with visitor information of a user terminal that clicked the search advertisement when analyzing a click provided by an advertisement server performing a CPC advertisement. In the CPC advertising service method in the service system,
end. Confirming the number of clicks from the click data recorded for the visitor before the first reference time set from the present time by using identification information of the visitor who clicked the search advertisement in the fraud click monitoring server;
I. Determining whether the number of clicks has reached a predetermined number of times or more by the fraud click monitoring server in step (a);
All. If it is determined in step (b) that the first number of times has been reached, judging it as a fraudulent click and re-adjusting the normal click number and the fraudulent click number recorded for the search advertisement in the fraud click monitoring server;
la. Determining, by the fraud click monitoring server, whether the fraudulent click ratio, which is a ratio of fraudulent clicks, to the total number of clicks accumulated in the first designated time after the multi-step has exceeded the set first ratio;
hemp. If it is determined in step (d) that the first ratio is exceeded, the fraudulent click monitoring server transmits the search advertisement stop request information to the advertisement server to turn off the advertisement service so that the search advertisement is not exposed from the advertisement server for a set stop time. Making a step;
bar. And processing to stop the exposure of the search advertisement during the stop request time corresponding to the search advertisement stop request information received from the advertisement server. An ad server for performing CPC ads;
Analyzing whether a click is illegal while collecting click data from the advertisement server or an advertiser web server configured to be linked when the search advertisement is clicked together with the visitor information of the user terminal that clicked the search advertisement when the search advertisement provided by the advertisement server is clicked. A fraudulent click monitoring server;
The fraudulent click monitoring server
If the visitor who clicked the search advertisement reaches the first or more times the set number of clicks from the click data recorded for the same visitor before the first reference time set from now, the number of clicks is calculated by processing as a false click. If it is determined that the fraudulent click rate, which is the percentage of fraudulent clicks to the total number of clicks accumulated within the first designated time, exceeds the set first rate, the search advertisement is not exposed from the ad server during the set stop time. Process to send search ad stop request information to the server,
The advertisement server system for processing the advertisement advertisement service, characterized in that for stopping the exposure of the search advertisement during the stop request time corresponding to the received search advertisement stop request information. The method of claim 2, wherein the fraud click monitoring server
And a menu for selecting and setting the first ratio and the first designated time by a registered administrator.

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