KR101106674B1 - Method of providing video portal service and video portal service system - Google Patents

Abstract

In order to provide a video portal service, information about a target video content is collected from a plurality of sharing service providers that provide a video sharing service for sharing a plurality of video contents on the Internet. The non-specified content consumer compares the content information and the selling price including at least the title of the video content among the information about the video content collected on the Internet site for each shared service provider. Among the unspecified content consumers, content consumers who want to purchase video content are selected and purchased online by selecting desired video content using information on content information and selling price of the video content. Therefore, it is possible to facilitate the search and price comparison of the video content for purchase of the content consumer, thereby activating the transaction. In addition, a plurality of advertisers and a plurality of shared service providers may activate a new content market by combining content distribution and advertisement distribution by providing advertisements to content consumers along with video contents through advertisement cost auctions.

Description

Video portal service provision method and video portal service system {METHOD OF PROVIDING VIDEO PORTAL SERVICE AND VIDEO PORTAL SERVICE SYSTEM}

The present invention relates to a video portal service providing method and a video portal service system, and more particularly, to a video portal service providing method and a video portal service system online.

In recent years, as the Internet media has become a general means of information exchange and acquisition in society, the sharing of digital multimedia contents is very easy and frequent.

Accordingly, after the first content consumer acquires various multimedia contents serviced by a broadcasting company such as general public broadcasting, digital multimedia broadcasting (DMB) broadcasting, and internet broadcasting, and video contents screened at a movie theater, an Internet sharing site is obtained. It is being traded to the second content consumer using the Internet medium such as.

However, it is not easy for the second content consumer to search for the content he / she wants in the flooded sharing sites, and even if the content is searched, the selling price is different for each sharing site. It is not easy to judge whether or not. In addition, since it is not easy for the second content consumer to determine whether the content searched for constitutes copyright infringement, the second content consumer frequently infringes copyright without knowing it.

Accordingly, it is required to provide a service that can easily search for video content, compare prices, check copyright infringement, and the like.

On the other hand, advertisers who want to advertise through content are trying to advertise through shared services, but there is a lack of means to connect with a plurality of shared services. need. In addition, in terms of advertising costs, there is a need for an auction system capable of deriving reasonable prices through negotiation between the advertiser and the shared service provider.

Accordingly, the problem to be solved by the present invention is to provide a video portal service providing method that can easily search for video content, price comparison, copyright infringement, etc., and can connect advertisers and shared service providers.

Another object of the present invention is to provide a video portal service system implementing the video portal service providing method.

According to an exemplary embodiment of the present invention, a method of providing a video portal service includes information on video content for sale from a plurality of sharing service providers that provide a video sharing service for sharing a plurality of video contents on the Internet. Collecting the content information including a title of the video content and a selling price among the information related to the collected video content on an internet site to each unspecified content consumer for each of the shared service providers; and A content consumer who wants to purchase the video content among the unspecified content consumers may select and purchase the desired video content online by using the information on the content information and the selling price of the compared video content.

In one embodiment, the method of providing a video portal service is provided by the at least one advertiser wants to advertise a predetermined advertising image, the advertising image, the range of the advertisement target video and the upper limit of the advertising cost, the step of the advertisement target video Receiving a lower advertising cost limit from at least one shared service provider having a video content corresponding to a range, Determining the advertising costs by performing an advertising cost auction based on the upper advertising cost upper limit of the advertiser and the lower advertising lower limit of the shared service provider, Determining at least one or more successful bidding advertisers and at least one successful bid sharing service provider based on the determined advertising costs, connecting the successful bidding advertiser and the successful bid sharing service providers to each other, and the sales based on the determined advertising costs The method may further include setting a price.

The video portal service system according to an exemplary embodiment of the present invention includes a content collector, a comparison presenter, and a purchase confirmation unit. The content collecting unit collects information about video content for sale from a plurality of sharing service provider servers that provide a video sharing service for sharing a plurality of video contents on the Internet. The comparison presenting unit compares the content information including the title of at least the video content and the selling price of each of the shared service providers to the unspecified content consumer. The purchase confirmation unit selects and purchases the desired video content online by using the information on the content information and the selling price of the video content compared to the content consumer who wants to purchase the video content among the unspecified content consumers.

In one embodiment, the video portal service system may further include an auction performer. The auction execution unit has an advertisement receiving unit which receives the advertisement image, the range of the advertisement target video, and the upper limit of the advertisement cost from at least one advertiser who wants an advertisement of a predetermined advertisement image, and holds the video content corresponding to the range of the advertisement target video. An auction participation reception unit which receives an advertisement cost lower limit from at least one shared service provider, an advertisement cost determination unit that determines an advertisement cost by performing an advertisement cost auction based on an upper limit of an advertisement cost of the advertiser and an lower limit of an advertising cost of the shared service provider, and the determined advertisement cost A bidder connection unit for determining at least one or more successful bidders and at least one or more successful bid sharing service providers, and connecting the successful bidder and the successful bid sharing service providers to each other, and the determined advertising costs As it may include a sale price set to set the selling price.

According to the present invention, by providing a plurality of shared service providers by comparing the title and the selling price of the video content, a content consumer who wants to purchase the video content can more easily determine the place of purchase by searching for the video content and comparing the prices. In addition, the shared service provider may further activate the transaction of the video content according to an easy content purchase method of the content consumer, thereby improving sales.

In addition, by inspecting copyright-related problems before the transaction of video content in advance, it is possible to prevent illegal distribution of the video content, and a sound content trading structure that distributes revenue from video content transactions to content providers who are copyright holders. It can be established.

In addition, when the advertiser is involved in the auction method can create an economic effect according to the advertisement, the content consumer can reduce the purchase burden, the shared service provider or the content provider can increase the revenue. In addition, a plurality of advertisers and a plurality of shared service providers may activate a new content market by combining content distribution and advertisement distribution by providing advertisements to content consumers along with video contents through advertisement cost auctions.

As the inventive concept allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the text. However, this is not intended to limit the present invention to the specific disclosed form, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "having" are intended to indicate that there is a feature, number, step, action, component, part, or combination thereof described in the specification, and that one or more other features It should be understood that it does not exclude in advance the possibility of the presence or addition of numbers, steps, actions, components, parts or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art.

Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the meaning in the context of the relevant art and are to be interpreted as ideal or overly formal in meaning unless explicitly defined in the present application Do not.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings.

1 is a flowchart illustrating a video portal service providing method according to an embodiment of the present invention, and FIG. 2 is a block diagram illustrating a video portal service providing method according to an embodiment of the present invention.

1 and 2, in order for the video portal service provider 10 to provide a video portal service according to an exemplary embodiment of the present disclosure, the video portal service system 100 may include a content collector 110. And a presentation unit 120 and a purchase confirmation unit 130.

The content collecting unit 110 collects information on the video content for sale from a plurality of service provider (SP) 20 which provides a video sharing service for sharing a plurality of video content on the Internet. (S110).

The shared service provider 20 may retain the video content directly or by uploading an uploader 30. For example, the shared service provider 20 may include an operator of a general webhard site or a shared site. can do.

Whether to sell the video content may be set comprehensively or individually in the video content on the sharing site of the sharing service provider 20 as previously agreed with the sharing service provider 20, or by a separate request. It may be set in various forms, such as. For example, the video portal service system 100 may collect information about the video content in real time or at a predetermined period when the video content is uploaded.

The comparison presenting unit 120 compares the content information and the selling price among the information about the video content collected on the Internet site to each unspecified content consumer for each of the shared service providers 20 (S120).

In the shared service provider 20, only one product need not be presented for one video content, and a plurality of products may be presented when the uploaded user has a plurality of products. In this case, the plurality of products may have different storage capacities, different image quality, and the like, and different selling prices.

The content information may include the minimum information for the content consumer 40 to be described later to determine what the video content. The content information includes at least a title of the video content. In addition, the content information may include file information, metadata information, and semantic information, for example. The file information may include file basic information such as file size, playback time, video information such as video codec, resolution, bit rate, and audio information such as audio codec, sampling rate, bit rate, and the like. The metadata information may include basic information such as title, release date, screening grade, actor, production company, and staff of the video content, and usage policy information such as usage fee, service period, downloadability, streaming status, and the like. . The semantic information may include video information such as user rating, number of users, related video information, and shared service provider information such as reliability of the service provider.

The purchase confirmation unit 130 selects the desired video content by using the information on the content information and the selling price of the video content compared to the content consumer 40 who wants to purchase the video content among the unspecified content consumers. To be purchased online (S130).

In this case, the video portal service provider 10 only provides a video portal site, which is a trading place online, to make a transaction, and does not need to directly hold a video content.

The content consumer 40 may be a trusted sharing service provider 20 or a sharing service provider having the lowest selling price when the sharing service providers 20 holding the video content to purchase each offer different selling prices. The video content may be purchased by selecting a place of purchase by selecting 20.

Meanwhile, the shared service provider 20 may have its own content consumer 40a as a customer separately from a transaction by the video portal service provider 10 as in the related art.

As described above, the video portal service system 100 collects content holding information of a plurality of shared sites that are already in operation and presents the content to the content consumer 40, so that the video portal service system 100 does not need to directly hold the plurality of video contents. In addition, the video portal service system 100 may serve as a virtual store for presenting a transaction space so that a product called video content may be sold to a customer named content consumer 40. Accordingly, the content consumer 40 can easily determine the place of purchase by searching for a product called video content and comparing the price of the product to be purchased. On the other hand, since the transaction of the video content is more activated according to an easy content purchase method of the content consumer 40, the shared service provider 20 may improve the sales.

The video portal service system 100 may identify whether the video content is content that can be legally distributed, and provide the content to a content consumer. For example, when the uploader 30 uploads the video content, the video portal service system 100 may manage the distribution legality of the video content.

3 is a flowchart illustrating an example of a method of managing sales target video content of FIG. 1, and FIG. 4 is a block diagram illustrating a specific implementation of FIG. 3.

Referring to FIGS. 3 and 4, in order to manage the video content, the video portal service system 100 may further include a content manager 110a. The content manager 110a may be the same as the content collector 110.

The content management unit 110a may include a query receiving unit 111, a search engine unit 112, a content registration unit 113, and a result notification unit 114.

The query receiving unit 111 receives a query for identifying the selling target video content from the sharing service provider 20 (S111).

The identification of the video content may include video content provided by the sharing service provider 20 that does not conflict with copyright, for example, video content provided by a content provider (CP) 50 or allowed modifications. It may be performed to verify the identity of the user, and may be performed to check a case such as various harmful videos or unauthorized videos recognized as unviewable, regardless of whether the copyright is infringed.

When the query receiving unit 111 receives the query, for example, a predetermined feature may be extracted from the video content and received, or the extracted feature may be received. For example, the feature may be extracted from a scene or a frame after detecting a scene or a frame from a video stream of video content, and may be configured as a binary code. In addition, the feature may be extracted from an audio stream of the video content, for example, it may be composed of a binary code. The content manager 110a may operate using at least one feature among features extracted from a video stream and features extracted from an audio stream.

The query receiver 111 may be configured to receive a query request, but may identify the video content in real time or at a predetermined time according to a comprehensive query request previously discussed.

Subsequently, the search engine unit 112 searches whether the video content is registered in the database DB in which the content source and the modified version of the content source are registered (S112).

At least one of a content source provided by the content provider 50 or various types of content variants provided by the content provider 50 may be registered in the database DB. For example, the content original and the modified version store the feature, and thus the identity may be confirmed by comparing the feature extracted from the video content with the feature of the content original and the modified version.

Next, when the video content is not registered in the database DB by the search, the content registration unit 113 registers the video content in the database DB (S113).

In this case, the video content may be a content original provided by the content provider 50 or a modified version of the content original. When registering the video content in the database DB, the database DB may store the content information, a feature of the content original or a modified version, and the like.

Subsequently, the result notification unit 114 notifies the shared service provider 20 of the search result (S114).

The shared service provider 20 may implement the contents of the consultation in accordance with the contents previously negotiated with the contents provider 50 when the search result violates the copyright usage range.

For example, when the search result violates the copyright usage range, the video content may impose a certain restriction on the video content. The copyright usage range may be specified by the content provider 50 of the video content with respect to the content source of the video content.

In one embodiment, the video content may be limited to the video sharing service and the video portal service. Therefore, the video content may be excluded from the purchase target of the content consumer 40.

Alternatively, the advertisement may be forced to be attached to the content provider 50 or the content provider 50 may be notified of the content posting. That is, the content provider 50 may force the user to attach a predetermined advertisement based on the contents previously negotiated with the shared service provider 20, and post illegal content to the content provider 50. By notifying the fact, the content provider 50 may be made aware of the copyright violation.

FIG. 5 is a flowchart illustrating an example of a method of selecting and purchasing video content desired by a content consumer of FIG. 1 and FIG. 6 illustrates an example of a method of determining the quantity of video content sold by a video portal service. 7 is a block diagram illustrating a specific implementation of FIGS. 5 and 6.

5 and 7, in one embodiment, the purchase decision unit 130 for selecting the desired video content and purchasing it online is provided by the cost storage unit 132 and the content providing unit ( 134).

The cost storage unit 132 receives the purchase cost of the video content from the content consumer 40 (S132).

Subsequently, the content provider 134 provides the video content to the content consumer 40 for the content consumer 40 to download directly or through a hyperlink on the Internet site, or to watch through real time streaming. (S134).

In this case, the purchase cost is distributed to the shared service provider 20, the provider 10 of the video portal service, and the content provider 50. Proceeds distributed to the content provider 50 may be determined according to the copyright agreement with the shared service provider 20 in advance. In addition, the shared service provider 20 may distribute a portion of the distributed purchase cost to the uploader 30 according to its own rules.

6 and 7, in order to grasp the quantity of video content sold by the video portal service according to an embodiment, the video portal service system 100 may include a purchase count receiving unit 140 and a purchase count notification unit ( 150) may be further included.

The purchase count receiving unit 140 is provided with the number of times the content consumer 40 has purchased the video content from the shared service provider 20 (S140).

Subsequently, the purchase count notification unit 150 notifies the content provider 50 of the number of purchases of the received video content and the number of times the video content is purchased using the video portal service (S150).

Accordingly, the number of purchases of the content consumers 40 purchasing the video content using the video portal service and the number of purchases of the content consumers 40a purchased using the sharing service without using the video portal service. Statistics can be set clearly, and the content provider 50 can accurately grasp the statistics.

FIG. 8 is a flowchart illustrating an example of a method of determining a selling price by an advertising cost auction in FIG. 1, and FIG. 9 is a block diagram illustrating a specific implementation of FIG. 8.

8 and 9, in one embodiment, the video portal service system 100 may further include an auction performer 160 to determine a selling price by an advertising cost auction.

The auction execution unit 160 may further include an advertisement reception unit 161, an auction participation reception unit 162, an advertisement cost determination unit 163, a successful bidder connection unit 164, and a sale price setting unit 165. have.

The advertisement receiving unit 161 receives the upper limit of the advertisement image, the advertisement target video, and the advertisement cost from the at least one advertiser 50 who wants the advertisement of the predetermined advertisement image (S161).

The advertisement image may be various types of images that the advertiser 50 wants to advertise. In order to increase the effect of the advertisement, the advertiser 50 generally wants to advertise on video content that the main target consumer of the advertisement enjoys, and thus, may set a range of the advertisement target video. In addition, the advertiser 50 may present an upper limit of the advertising costs that can be accommodated.

On the other hand, when the video portal service provider 10 receives the advertisement intention of the advertiser 50, it may calculate the expected effect of the advertisement to the advertiser 50.

FIG. 10 is a flowchart illustrating an example of calculating an expected effect of an advertisement to an advertiser in FIG. 8.

Referring to FIG. 10, first, a list of the video sharing service capable of displaying an advertisement based on an advertisement cost upper limit set by the advertiser 50 and a range of the advertisement serving video, and a video content of the video sharing service capable of displaying an advertisement. Expect and provide the content information of (S162a), and then calculate the number of advertisements based on the list and the content information of the video sharing service that is expected to display the advertisement (S162b). Next, the total paid advertising cost for which the advertiser is expected to pay is calculated based on the expected number of times of advertisement serving and the upper limit of the advertising cost (S162c), and then the estimated number of times of advertising serving and the total amount of paid advertising expenses for which the payment is expected. Provided to the advertiser (S162d).

Referring back to FIGS. 8 and 9, the auction entry receiving unit 162 receives an advertising cost lower limit from at least one or more shared service providers 20 that hold video content corresponding to the range of the advertisement display target video (S163). ).

The shared service provider 20 may receive an inquiry from the video portal service provider 10 about the intention of displaying an advertisement. Alternatively, the video portal service provider 10 selectively or comprehensively selects the intention of displaying an advertisement in advance. You can also pass it to. The sharing service provider 20 may set the range and type of the advertisement image to allow the advertisement.

FIG. 11 is a flowchart illustrating an example of a method for receiving the lower advertising cost limit from at least one shared service provider in FIG. 9.

Referring to FIG. 11, first, the sharing service provider selects at least a portion of video content posted on the video sharing service of the sharing service provider (S163a), and then sets the lower advertising cost limit for the set of the selected video content. (S163b). Next, the classification and the nature of the advertisement which can be displayed are specified (S163c).

8 and 9, next, the advertisement cost determination unit 163 determines the advertisement cost by performing an advertisement cost auction based on an advertisement cost upper limit of the advertiser 60 and an advertisement cost lower limit of the shared service provider 20. (S165).

Unlike the general auction in which a plurality of bidders participate in a single product, the advertising auction follows a manner in which a plurality of video content holders and a plurality of advertisers can participate.

In detail, the lower advertising costs are lower than at least some of the upper advertising costs based on various advertising cost upper limits of various advertisers 60 and lower advertising cost lower limits of various amounts presented by the plurality of shared service providers 20. The advertising fee is determined in a range higher than at least some of the above.

Meanwhile, the advertisement cost determination unit 163 may determine an advertisement method of the advertisement image. In this case, the comparison presentation unit 120 may provide the information on the advertisement method by comparing each of the shared service providers 20 in addition to the content information and the selling price of the video content. For example, the advertising cost may vary depending on how many times the advertisement video is inserted, and thus the selling price may vary. Accordingly, the content consumer 40 may determine a purchase intention based on the selling price and the advertisement method.

Subsequently, the successful bidder connection unit 164 determines at least one or more successful bidders and at least one successful bid sharing service provider based on the determined advertisement cost, and connects the successful bidder and the successful bid sharing service providers with each other (S167).

Here, the at least one advertiser 60 corresponding to the determined advertising cost, that is, a higher advertising cost upper limit than the determined advertising cost may be included as a successful bidding advertiser. In addition, at least one shared service provider 20 corresponding to the determined advertising cost, that is, the lower advertising cost lower limit than the predetermined advertising cost may be included as a successful bid sharing service provider.

As described above, unlike the general auction method, the amount of advertising transactions can be greatly increased by following the above-described method according to an embodiment of the present invention.

The selling price setting unit 165 sets the selling price based on the determined advertising cost (S169).

The selling price set as described above may be reflected and presented when the comparison presentation unit 120 compares the content information and the selling price for each shared service provider 20 and provides the same (S120). The selling price may be first presented to the content consumer 40 at a set price, and may be modified and presented when the selling price is reset through auctioning. Alternatively, the selling price may be determined by performing an auction from the beginning, and may be presented to the content consumer 40 at the determined selling price.

The profit obtained by adding up the purchase cost and the advertisement cost may be distributed to the shared service provider 20, the provider 10 of the video portal service, and the content provider 50. Proceeds distributed to the content provider 50 may be determined according to the copyright agreement with the shared service provider 20 in advance. In addition, the shared service provider 20 may distribute a portion of the distributed purchase cost to the uploader 30 according to its own rules.

FIG. 12 is a flowchart illustrating an example of an additional service for convenience of purchase of a content consumer in FIG. 1, and FIG. 13 is a block diagram illustrating a specific implementation of FIG. 12.

12 and 13, in one embodiment, the comparison presentation unit 120 may further include a device selection unit 122, a format selection unit 124, and a file filter unit 126.

The content consumer 40 may select a device to play the video content in the device selector 122, and optionally or in conjunction with this, the format selector 124 prefers content to play the video content. The format may be selected (S122). The selection of the playback device or the format selection of the preferred content may be performed by the content consumer 40 at any time.

Subsequently, the file filter unit 126 constructs a file list of video content corresponding to the format or the selected format suitable for the selected device and provides the file list to the content consumer 40 (S126).

Meanwhile, the content consumer 40 may additionally provide an estimated time required for downloading the content with respect to the file list of the content (S128).

Next, receiving the purchase cost of the video content from the content consumer 40 (S132), the content consumer 40 selects the video content from the configured content list to download the video content or to live streaming Watch (S134).

All or part of the above processes S122, S126, and S128 may be performed when the content consumer 40 purchases the video content online (S130) or even before the purchase.

Meanwhile, the video portal service provider 10 may provide useful information for purchase when the content consumer 40 purchases the video content.

For example, after the content consumer 40 stores the purchase history or the search history of the video content purchased or searched using the video portal service, the content consumer 40 provides the purchase history or the search history to the content consumer 40. The list of related video contents may be provided based on the preference environment of the content consumer 40.

In addition, the content consumer 40 may receive information on the video player. In addition, the content consumer 40 sets the consumer preference environment according to the setting factors such as the content format, file size, download speed, download time, viewing time, etc. to be suitable for viewing the video content, or The content consumer 40 may automatically set the consumer preference environment based on the frequency of selecting the setting factor.

Such information, that is, the list of reference video contents may be provided to the content consumer 40 based on the purchase history or search history, information on the playback device, and the consumer preference environment.

While the present invention has been described in connection with what is presently considered to be practical and exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit and scope of the invention. Therefore, the above description and the drawings below should be construed as illustrating the present invention, not limiting the technical spirit of the present invention.

1 is a flowchart illustrating a video portal service providing method according to an embodiment of the present invention.

2 is a block diagram illustrating a video portal service providing method according to an embodiment of the present invention.

FIG. 3 is a flowchart illustrating an example of a method of collecting information about sales target video content of FIG. 1.

4 is a block diagram illustrating a specific implementation of FIG. 3.

5 is a flowchart illustrating an example of a method of selecting and purchasing video content desired by a content consumer of FIG. 1 online.

6 is a flowchart illustrating an example of a method of determining the quantity of video content sold by a video portal service.

7 is a block diagram illustrating a specific implementation of FIGS. 5 and 6.

FIG. 8 is a flowchart illustrating an example of a method of determining a selling price by an advertising cost auction in FIG. 1.

9 is a block diagram illustrating a specific implementation of FIG. 8.

FIG. 10 is a flowchart illustrating an example of calculating an expected effect of an advertisement to an advertiser in FIG. 8.

FIG. 11 is a flowchart illustrating an example of a method for receiving the lower advertising cost limit from at least one shared service provider in FIG. 9.

FIG. 12 is a flowchart illustrating an example of an additional service for convenience of purchase of a content consumer in FIG. 1.

FIG. 13 is a block diagram illustrating a specific implementation example of FIG. 12.

<Short Description of Main Drawing Numbers>

10: video portal service provider 20: shared service provider

30: Uploader 40: Content Consumer

50: content provider 60: advertiser

100: video portal service system 110: content collection unit

110a: content management unit 120: comparison presentation unit

130: purchase confirmation unit 140: purchase recovery receiver

150: purchase count notification unit 160: auction execution unit

Claims (24)

Collecting, by the content collector, information about the video content for sale from a plurality of sharing service providers that provide a video sharing service for sharing a plurality of video contents on the Internet; Providing, by the comparison presentation unit, content information including a title of at least the video content among the information about the video content collected on the Internet site and a selling price to the unspecified content consumer for each of the shared service providers; And And selecting a video content for online purchase from a content consumer who wants to purchase the video content among the unspecified content consumers by a purchase confirmation unit, wherein the purchase is confirmed. And before the content information and the selling price are compared for each of the shared service providers, the selling price being determined by the auction execution unit. The selling price is determined. Receiving, by an advertisement reception unit, a range of the advertisement image, an advertisement target video, and an upper limit of an advertisement cost from at least one advertiser who wants an advertisement of a predetermined advertisement image; Receiving, by the auction participation reception unit, a lower advertising cost limit from at least one shared service provider holding video content corresponding to the range of the advertisement target video; Determining an advertisement cost by performing an advertisement cost auction based on an advertisement cost upper limit of the advertiser and an advertisement cost lower limit of the shared service provider by an advertisement cost determining unit; Determining at least one or more successful bidders and at least one or more successful bid sharing service providers based on the determined advertising costs by the successful bidder connection unit, and connecting the successful bidder and the successful bid sharing service providers to each other; And And a selling price is set by the selling price setting unit based on the determined advertisement cost. delete delete delete delete delete The method of claim 1, In the step of determining the advertising cost by performing the advertising cost auction, the advertising method of the advertising image is determined by the advertising cost determining unit, And in the step of providing the content information and the selling price by comparing the respective shared service providers, the advertisement method is further provided in addition to the contents information and the selling price. The method of claim 1, wherein the selecting of the video content for the online purchase is selected from the content consumer. Receiving a purchase cost of the video content from the content consumer by a cost storage unit; And Providing, by a content provider, the video content to the content consumer so that the content consumer downloads directly or via a hyperlink on the Internet site, or watch through a real time streaming; The profit obtained by adding up the purchase cost and the advertisement cost is distributed to the shared service provider, the provider of the video portal service, and the content provider of the video content. The method of claim 1, wherein in the determining of the selling price by the auction execution unit, after receiving the advertisement image, the range of the advertisement target video, and the advertisement cost upper limit from the at least one advertiser, Anticipating and providing a list of the video sharing service capable of displaying advertisements and content information of the video content of the video sharing service capable of displaying advertisements based on the advertisement cost upper limit set by the advertiser and the range of the advertisement serving video; Calculating an expected number of advertisements on the basis of a list of video sharing services and content information on which the advertisements are expected to be displayed; Calculating a total paid advertisement cost for which the advertiser is expected to pay based on the expected number of advertisements and the upper limit of the advertisement cost; And And providing the advertiser with the expected number of advertisements and the total amount of advertisements for which payment is expected. The method of claim 1, wherein the receiving of the advertisement cost lower limit from the at least one shared service provider by the advertisement receiving unit comprises: Receiving, by the sharing service provider, at least a portion of the video content posted on the video sharing service of the sharing service provider; Setting a lower advertising cost limit for the set of the selected video content; And The video portal service providing method comprising the step of designating the classification or the nature of the ads available. The method of claim 1, The successful bidder may be allowed to include one or more advertisers who present the upper advertising cost limit higher than the determined advertising cost, and the successful bid sharing service provider may provide the video sharing service provider who has lowered the lower advertising cost limit than the determined advertising cost. Method for providing a video portal service, characterized in that it is allowed to include one or more. delete delete delete A content collector configured to collect information about video content for sale from a plurality of shared service provider servers that provide a video sharing service for sharing a plurality of video contents on the Internet; A comparison presentation unit for providing an unspecified content consumer by comparing each of the shared service providers with content information including a title of the video content and a sale price among the information about the video content collected on an Internet site; A purchase confirmation unit which selects and purchases the desired video content online by using the information on the content information and the selling price of the video content, which are compared by the content consumer who wants to purchase the video content among the unspecified content consumers; And Includes an auction execution unit for determining the selling price by the advertising cost auction, The auction execution unit, An advertisement receiving unit for receiving the advertisement image, the range of the advertisement target video, and the upper limit of the advertisement cost from at least one advertiser who wants an advertisement of a predetermined advertisement image; An auction attendance unit receiving an advertisement cost lower limit from at least one shared service provider holding video content corresponding to a range of the advertisement target video; An advertisement cost determination unit configured to determine an advertisement cost by performing an advertisement cost auction based on an advertisement cost upper limit of the advertiser and an advertisement cost lower limit of the shared service provider; A bidder connection unit configured to determine at least one or more successful bidders and at least one or more successful bid sharing service providers based on the determined advertising costs, and connect the successful bidder and the successful bid sharing service providers to each other; And And a selling price setting unit for setting the selling price based on the determined advertising cost. The method of claim 15, wherein the content collection unit, A data collection unit collecting data for identification of the video content for sale from the shared service provider; A search engine unit for searching whether the video content is registered in a database in which a content source and a modified version of the content source are registered; A content registration unit that registers the video content in the database when the video content is not registered in the database by the search; And And a result notifying unit for notifying the shared service provider of the search result. The method of claim 16, When the search result violates the copyright usage range specified by the content provider of the video content, the content provider of the video content, the video content is limited to the video sharing service and the video portal service, or And forcing advertisement attachment for the content provider or notifying the content provider of the content posting. The method of claim 15, A purchase frequency receiver configured to receive a number of times that content consumers purchase the video content from the shared service provider; And The video portal service system of claim 1, further comprising a purchase count notification unit for notifying the content provider of the video content of the number of purchases of the received video content and the number of times the video content is purchased using the video portal service. The method of claim 15, wherein the purchase confirmation unit, A cost storage unit to receive a purchase cost of the video content from the content consumer; And A content providing unit for providing the video content to the content consumer to download the content consumer directly or via a hyperlink on the Internet site or watch in real time streaming; The purchase cost is distributed to the shared service provider, the provider of the video portal service and the content provider of the video content. delete The method of claim 15, wherein the advertising cost determination unit determines the advertising method of the advertising image, The comparison presentation unit is a video portal service system, characterized in that for providing information on the title and sale price of the video content and the information on the advertising method for each of the shared service providers. The method of claim 15, wherein the purchase confirmation unit, A cost storage unit to receive a purchase cost of the video content from the content consumer; And And a content providing unit for providing the video content to the content consumer so that the content consumer downloads it directly or through a hyperlink on the Internet site, or watches through a real time streaming. The profit obtained by adding up the purchase cost and the advertisement cost is distributed to the shared service provider, the provider of the video portal service, and the content provider of the video content. The method of claim 15, wherein the comparison presentation unit, A device selector for selecting, by the content consumer, a device to play the video content; A format selector which selects a format preferred by the content consumer for playing the video content; And And a file filter unit for providing a list of files of video content suitable for a format selected through the device selection unit or a format selected through the format selection unit. The method of claim 15, A history storage unit for storing a purchase history or a search history of the video content purchased or searched by the content consumer using the video portal service; And And a related list providing unit which provides the content consumer with a list of the stored related video contents based on the purchase history or the search history.

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