KR101103048B1 - System for providing advertisements using exchange of advertisement card and method thereof - Google Patents

Abstract

PURPOSE: An advertisement providing system using the exchange of an advertisement card and advertisement providing method thereof are provided to enable a user to enable a user to easily be exposed from advertisement by improving the distribution rate of the advertisement card according to exchange numbers of the advertisement card. CONSTITUTION: An application distribution module(21) distributes advertisement application. An advertisement card registration module(22) receives the registration of advertisement card information from an advertiser. An advertisement card distribution module(23) transmits the advertisement location of the advertisement card to a user terminal(3). An advertisement providing module(24) provides advertisement content and the advertisement link address of the advertiser. An advertisement card replacement module(25) exchanges the advertisement card with other persons.

Description

System for providing advertisements using exchange of advertising cards and method of providing advertisements

The present invention provides an advertisement providing system and an advertisement providing method for increasing the distribution of the advertisement in proportion to the frequency of replacement of the advertisement card in the process of providing a prize to the end user having the winning advertisement card by allowing the user to replace the advertisement card. It is about.

There are many ways to provide advertising. Since the introduction of the Internet, various technology and service policies have been applied to Internet online advertising. Nowadays, advertisements are provided to users by integrating various advertisement technologies through the introduction of a wireless Internet method and a smart phone.

Early Internet advertising was to provide advertising to fixed desktop terminals. Since then, according to the development of the wireless Internet, it was possible to provide advertisements to mobile terminals such as laptops. Here, since smartphones are popularized, various location-based advertisements are increasing.

As such, various advertisement policies have been applied to the Internet advertisement according to the development of communication methods and communication terminals. Various service policies have also been applied to increase the effectiveness of advertisements. Of course, the number of online advertisements via the Internet has exploded.

On the other hand, in the process of the development of the Internet advertising technology and the increase in the number of advertisements, users gradually turned away from the advertisements. In other words, in the overflowing advertisement, the user unconditionally ignores the advertisement as spam advertisement or fishing advertisement. Accordingly, users may set their browsers to block the display of advertisements, and in some cases, register the reception of advertisements.

On the other hand, the advertiser offered a prize by recruiting users to provide an advertisement, but the user was neglected to watch the advertisement with an interest only in the prize. As such, in the prize advertising, the user did not fulfill the functions of information transmission and promotion of the advertisement because the user was formally watching or dismissing the advertisement and only interested in the prize.

The present invention was created under the above-described environment, and provides an advertisement by distributing a location-based advertising card to a user, and allows an immediate replacement of the advertising card among users, thereby improving an advertisement distribution system and an advertisement providing method. To provide.

It is still another object of the present invention to provide a system and method for increasing an advertisement exposure opportunity by a publisher actively promoting the reception of an advertisement card to users by distributing a designated advertisement card between an advertiser and a user.

Advertisement providing system using the replacement of the premium advertising card according to the present invention for achieving the above technical problem, by distributing the advertising card to the user through a wired, wireless network to provide the advertisement of the advertiser and to replace the advertising card between the user winners An advertisement providing system for selecting an application, comprising: an application distribution module for distributing an advertisement application installed in a user terminal at a request of a user; An advertisement card registration module that receives advertisement card information including an advertisement location, advertisement contents, an advertisement tag, a prize date and time, prizes, and whether or not a winner is received from an advertiser; An advertisement card distribution module that transmits an advertisement card to a user terminal proximate to the advertisement position in a process of receiving real-time registration of a user position from the advertisement application executed in the user terminal; An advertisement providing module for providing a winning information, advertisement contents, and an advertisement link address of an advertiser at the request of the advertisement application displaying a advertisement card; An advertisement card replacement module for replacing an advertisement card between a user and a specific counterpart at a user's request; And a winner selection module for selecting a user who possesses an advertising card that wins the prize at the prize date and time as a prize winner.

In the present invention, the advertising card distribution module, according to the request of the advertising application to provide an advertising card page arranged advertising cards or to receive a response request for the message of the advertising tag, advertising card from the user terminal corresponding to the corresponding After the advertisement card is provided as a search result, the advertisement card requested by the user terminal may be distributed online.

Herein, the advertisement card includes a message input box, and a corresponding message content is listed up every time a holder inputs a message, and the user selects the advertisement card currently owned by the user and collectively identical contents. Message can be registered.

Furthermore, the advertisement card replacement module may select a specific counterpart or a random counterpart from the user by providing a counterpart list, a total number of card transmissions, and a number of prize winning cards received by the request of the advertisement application to receive the user and the counterpart. Replace the ad card.

The advertisement server may further include a user compensation module that receives a reward condition from an advertiser and provides a reward to a user who has generated an event that matches the reward condition.

According to an aspect of the present invention, the advertisement card registration module may additionally register the number of publishers corresponding to the distributor of the advertisement card and the number of transmission of the advertisement cards that can be distributed by the individual publishers according to the setting of the advertiser. have.

Optionally, the advertisement providing server recruits the publishers on a first-come, first-served basis request of the user until the number of the publishers is reached, and then selects the rank of the publisher who most recently performed the event action set by the advertiser to access online. Can be provided to the publisher at hand.

Here, the advertisement providing server may transmit an advertisement card to the user terminal only when at least one publisher is recruited, and when the advertisement card is transmitted to the user terminal, the user is assigned the publisher selected as the first place to the advertisement card. It can be transmitted to the terminal.

Optionally, when a plurality of publishers are recruited, the publisher may transmit the advertisement card assigned to the specific publisher to the user terminal, and then exclude the publisher from the publisher having the highest rank.

In addition, the advertisement providing server provides the publisher's inquiry service by ranking by ranking the number of distribution or replacement of the accumulated advertisement cards of the publisher, and provides a reward proportional to the number of distribution to the publisher.

On the other hand, the advertisement providing method according to the present invention for achieving the above technical problem, by providing an advertisement of the advertiser by distributing the advertising card to the user via wired, wireless network, and providing an advertisement to select the winner by replacing the advertising card between users A method of providing an advertisement of a server, the method comprising: distributing an advertisement application by a request of a user terminal connected to the advertisement server online; (S22) registering advertisement card information including an advertisement location, advertisement contents, advertisement tag, prize date and time, prizes, and whether or not to be won by an advertiser terminal connected online; (S23) comparing a user location received from the advertisement application executed in the user terminal and the individual advertisement location in real time and transmitting the corresponding advertising card to the user terminal within a predetermined distance; (S24) when receiving the screen display event of the advertising card from the advertising application, providing whether the winning of the advertising card, the content of the advertisement and the advertisement link address of the advertiser; (S25) replacing the advertising card between the user and the specific counterpart at the user's request; (S26) characterized in that it comprises the step of selecting a user with a prize winning advertising card on the prize date and time as a prize winner.

According to the present invention, there is an effect of distributing an advertisement card including whether to win an advertisement and a prize to a user and allowing a card replacement for a prize between users, thereby increasing the distribution of the advertisement in proportion to the number of replacement of the advertisement card.

According to an aspect of the present invention, by distributing an advertising card through an intermediate publisher, individual publishers may be guaranteed an opportunity to expose an advertisement to more users in the process of promoting the reception and replacement of the advertising card.

According to another aspect of the present invention, a publisher is provided with a reward by promoting an advertisement card, and at the same time, has a prize as a user, and wants to obtain the publisher's qualification for the advertiser's advertising card or maintain the publisher's qualification through competition. It maximizes the effectiveness of advertisement promotion by performing various event actions such as staying on the advertisement card page and viewing advertisements.

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to.
1 is a schematic configuration diagram of an advertisement providing system according to an embodiment of the present invention.
2 is a schematic internal configuration diagram of an advertisement providing server according to an embodiment of the present invention.
3 is an exemplary view of registering an advertisement card information of an advertiser according to an embodiment of the present invention.
4 is an exemplary view of an advertisement card distribution according to an embodiment of the present invention.
5 is an exemplary diagram of publisher distribution according to an embodiment of the present invention.
6 is an exemplary diagram of publisher ranking according to an embodiment of the present invention.
7 is an exemplary view of an advertising card according to an embodiment of the present invention.
8 is a schematic flowchart of an advertisement providing method according to an embodiment of the present invention.
9 is a detailed flowchart of the online distribution process of the advertising card according to an embodiment of the present invention.
10 is a detailed flowchart of the advertisement card replacement process according to an embodiment of the present invention.
11 is a detailed flowchart of an advertisement providing method using a publisher according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the specification and claims should not be construed as having a conventional or dictionary meaning, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiments of the present invention and do not represent all of the technical spirit of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

<1. System configuration>

1 shows a schematic configuration of an advertisement providing system 1 according to an embodiment of the present invention.

The advertisement providing system 1 according to an embodiment of the present invention is constructed based on a wired or wireless network, and provides an advertisement card to a user terminal 3 to replace an advertisement card between users, and And a user terminal 3 receiving an advertisement card and receiving an advertisement.

The wired / wireless network in the present invention typically includes all communication networks capable of internet data communication using various protocols such as mobile communication networks, wired and wireless public networks or dedicated networks such as the Internet.

The advertisement providing server 2 receives the advertisement card information including the advertisement from the advertiser terminal 4 through the home page 200. The advertisement card is generated according to the registered advertisement card information. When the advertisement card is generated, the advertisement providing server 2 distributes the advertisement card to the user terminal 3 according to the advertisement card request of the user who accesses the home page 200. In addition, in response to a request for replacing an advertisement card of the user accessing the home page 200, the advertisement card is exchanged between users, and the replaced advertisement card is distributed to the user terminal 3.

The user terminal 3 is a terminal capable of accessing the Internet and includes a computer terminal, a mobile communication terminal and other portable terminals. The user terminal 3 downloads and installs the application 300 from the advertisement providing server 2 and executes it. When the application 300 is executed in the user terminal 3, the user terminal 3 stores the received advertising card in the internal storage medium after receiving the distributed or replaced advertising card. Of course, the internal storage medium may be a flash memory, a card memory, a disk and the like, and there is no particular limitation.

Here, the advertisement card of the present invention includes an advertisement content (including an advertisement link), prizes, and prizes. After the application 300 of the user terminal 3 receives the advertisement card from the advertisement providing server 2, the application 300 opens the advertisement card by the user's selection and displays the contents on the screen. The user may watch the advertisement while checking the contents of the advertisement card, and may access the advertisement page of the corresponding advertiser by touching (clicking) the advertisement link to view the detailed advertisement.

In addition, the user can check whether the prize winning after opening the advertising card in the application (300). If the advertising card does not win prizes, the user applies for the application and the replacement of the other person's card to receive the card of the other party to check whether the advertisement and the prize winning. The user may apply for a card replacement at any time within the set time limit of the designated prize, and the other party may not refuse the card replacement. The user requests the distribution of the advertising card to the advertisement providing server 2 to watch the advertisement, and if the card does not win the prize, the user continuously replaces the advertising card to take the winning card from the other party. Therefore, the advertisement providing server 2 may increase the distribution of advertisements among a plurality of users by distributing and replacing the advertisement card. Thereafter, the advertisement providing server 2 provides the prize to the user who finally possesses the card winning the prize when the deadline specified in the advertisement card ends.

2 shows a schematic internal configuration of an advertisement providing server 2 according to an embodiment of the present invention. 3 illustrates advertisement card information registered by an advertiser. 4 illustrates advertising card distribution. 5 illustrates a configuration of an advertisement card displayed on the user terminal 3. Hereinafter, the configuration of the advertisement providing server 2 will be described with reference to FIGS. 2 to 5.

The advertisement providing server 2 according to an embodiment of the present invention registers the advertisement card information from the application distribution module 21 and the advertiser terminal 4, which provides an application installed in the user terminal 3. The advertisement card registration module 22 to generate, the advertisement card distribution module 23 for transmitting the advertisement card at the request of the user terminal 3, and the advertisement is included when the contents are displayed by the advertisement card opening of the user terminal 3. Advertisement providing module 24 for providing the information of the advertising card, the advertisement card replacement module 25 for transmitting the replaced advertising card by replacing with the other party's advertising card at the user's request A winner selection module 26 which selects a user who finally owns an advertisement card and provides the prize is displayed.

The application distribution module 21 provides an application or a virtual machine (VM) program installed and started in the user terminal 3 to the user terminal 3 requesting a download by accessing the home page 200. Of course, this program performs the same function but can be produced separately according to the type and characteristics of the user terminal (3).

The advertisement card registration module 22 registers information of an advertisement card by providing an advertisement card registration page for advertisers accessing the home page 200. Referring to FIG. 3, the advertiser inputs advertisement card information including an advertisement position (distribution position), advertisement contents, advertisement tag, prize date, prize, and whether to win on the advertisement card registration page. The advertisement registered by the advertiser may be a location-based advertisement or a local advertisement related to the advertisement location, and there is no particular limitation.

Here, the "advertising position" is an offline place where the advertisement card is distributed. For example, when the advertiser designates 'Gangnam Station Exit 1' as the advertisement location, the user terminal 3 near the Gangnam Station Exit 1 wirelessly receives the advertisement card of the advertiser and stores it in the internal storage medium. To this end, the user terminal 3 must be installed and executed as the application 300 as a smart phone or other mobile communication terminal capable of generating a current location. The application 300 transmits the location of the current user terminal 3 to the advertisement providing server 2. The advertisement content may further include an advertisement link as advertisement text, an image, or a video input by an advertiser. Of course, when the user touches the advertisement link, they are connected to the advertisement page of the corresponding advertiser. The "ad tag" means that the advertiser inputs a search keyword of the advertisement card. The more an advertiser registers an ad tag, the greater the chance of an advertisement being exposed since it can be provided to a user as a search result. In addition, the "gift date and time" refers to the time limit for the user to replace the advertising card, the announcement date and time of winning the prize. "Giveaway" is the benefit information provided to the winning user. And "win or not" is the winning of the advertising card, the user can immediately see the contents after receiving the advertising card after the receipt of their own.

The advertising card distribution module 23 transmits and distributes the advertising card to the user terminal (3). Referring to FIG. 4, there are two distribution paths in the present invention: offline location-based distribution and online access distribution.

First, in the offline location-based distribution, the application 300 running in the user terminal 3 transmits the current location to the advertisement card distribution module 23. The advertisement card distribution module 23 compares the position of the received user terminal 3 with the advertisement position of the individual advertisement card. If the comparison is determined to be within a predetermined distance, the advertisement card distribution module 23 transmits at least one advertisement card to the application 300.

Next, in the online access distribution, after the user terminal 3 accesses the home page 200, the advertisement card of the plurality of advertisers is searched or searched, and a desired advertisement card is selected to be distributed. The advertisement card distribution module 23 transmits at least one advertisement card requested by the user to the application 300.

Here, the distribution of online access may play the following secondary role. In the case of crowded advertising sites, offline location-based distribution is active, and there are many opportunities for distribution and exposure of advertisements to nearby passers-by. As a result, a high advertising fee is set and competition is intensified for the advertiser to preempt registration of the advertising card. On the other hand, low advertising fees are set where there are no people, such as rural areas or uninhabited islands. However, in the worst case, the number of offline location-based deployments may be zero. At this time, by using the online access distribution can be guaranteed to some extent the distribution and exposure opportunities of the advertisement.

The advertisement providing module 24 provides information of a corresponding advertisement card each time an open event of the advertisement card is received from the application 300. When the advertisement card is received through distribution or replacement in the user terminal 3, the application 300 may notify the user of the arrival by a notification sound or vibration. When the user confirms the reception of the advertisement card and then requests a detailed view, the contents of the advertisement card 100 as shown in FIG. 5 are displayed on the screen. Here, the contents of the advertisement card 100 may be displayed through a web page.

Referring to FIG. 5, the advertisement card field 101 displays the advertisement card. Advertiser column 102 displays advertiser information. The prize column 103 displays various prize information such as a prize date, time, prize, whether or not to win, the total number of advertising cards / the total number of prize winning cards, the number of current advertising card distribution / the number of prizes of the current prize winning. Here, the "current advertising card distribution number" refers to the number of advertising cards distributed to the user among the total number of advertising cards, and the "current prize winning card number" refers to the number of distribution of the prize cards won out of the current advertising card distribution number. If there are many prize winning cards in the undistributed card, users will request distribution, and if there are many prize winning cards in the already distributed card, they will request replacement. Of course, in the process of receiving the advertisement card through distribution and replacement, the user is exposed to the advertisement contents of the advertisement card to confirm whether or not to win. The advertisement field 104 may display advertisements such as text, voice, video, and the like, and an advertisement link may be displayed.

In addition, the message list 105 displays the text inputted by the advertisement card receivers up to the present after distribution. That is, the advertisement providing server 2 receives a message added as a comment to the message list 105 from the current recipient of the advertisement card. Thus, the message list 105 can act as a community bridge between these users because the receiving users change during the card replacement process. The user may select the advertisement card he currently holds and input the same message contents for at least one or more selected cards to register them collectively.

The advertisement card replacement module 25 exchanges the advertisement card of the user and the advertisement card of the counterpart at the user's request and transmits the advertisement card to each user terminal 3. The user may randomly request a replacement with an arbitrary advertising card. Alternatively, after searching the user list for a specific prize (advertising card), a randomly selected random counterpart or user may replace the advertising card with the specific counterpart. The user should have as many advertising cards as possible to request replacement of the unwinning advertising cards in order to expect the luck to be replaced with the winning advertising cards. Therefore, the user frequently requests the distribution of the advertisement card to the advertisement card distribution module 23 through the application 300 or requests the advertisement card to be replaced with the other party.

Meanwhile, the display configuration of the advertisement card illustrated in FIG. 5 is for better understanding of the description of the present invention, and is not limited to the screen display layout or data described above.

The winner selection module 26 selects users who have the winning card as a prize winner when the due date of the prize date arrives and processes the prize to be paid. Prizes do not have special restrictions, such as cyber money, gift certificates or prizes.

Optionally, the advertisement providing server 2 according to an embodiment of the present invention may further include a user reward module 27. The user reward is to provide a corresponding benefit to a user who satisfies the reward condition registered by the advertiser. For example, the advertiser provides a predetermined reward to the 1,000th replacement user to secure more advertisement exposure opportunities through the replacement of the advertisement card. Alternatively, the rewards are provided to the users corresponding to the order in which the same advertisement card or the affiliated advertisement card is held in the most number or the number of possessions. If the user wants to receive the benefits by collecting the same card or affiliate advertising card, it can be managed by folder. Therefore, the user is repeatedly exposed to the advertisement in the process of managing the folder, thereby increasing the advertisement effect.

6 is an exemplary diagram of publisher recruitment according to an embodiment of the present invention.

According to another aspect of the present invention, the advertisement providing server 2 may distribute an advertisement card to a user through a publisher user (hereinafter, referred to as a 'publisher') corresponding to an intermediate distributor according to an advertiser's setting. have.

When registering the advertisement card information from the advertiser, the advertisement card registration module 22 may register the number of publishers and the number of transmission of advertisement cards of individual publishers for the publisher distribution (see FIG. 3). If the advertiser chooses to distribute the publisher, data such as a valid event behavior of the publisher and a reward criterion based on the publisher's transmission of the advertisement card are inputted. The publisher reviews the popularity of the advertisements, the advertiser's compensation criteria, and then applies for publisher participation.

6 shows an example in which an advertiser designates the number of n publishers and permits the transmission of an advertisement card to m users per one publisher.

When the advertisement card registration module 22 is configured to distribute the publisher from the advertiser terminal 4, the publisher application user is given a publisher qualification on a first-come, first-served basis until n publishers are recruited. Once the publisher has been assigned m users and the delivery of the advertising card is complete, the publisher loses its publisher status. Thereafter, the vacant publisher site is subject to the application of all users. Of course, it is also possible for a user who has lost a publisher's qualification due to a service operation policy to immediately reapply to obtain a publisher's qualification.

FIG. 7 is an exemplary diagram of an advertisement card distribution designated by the publisher of FIG. 6.

When two or more publishers are recruited, the advertisement card registration module 22 selects the ranking of the publishers who most recently performed the event action set by the advertiser. Furthermore, a publisher who is online accessing the home page 200 may query his publisher ranking in real time.

Here, the event action is a condition set by the advertiser, and refers to various home page activities and promotional activities of the advertisement card, such as inquiry of the advertisement card on the home page 200, sending an e-mail or SMS with the advertisement card attached to the user. . In other words, the advertiser's condition setting is not particularly limited, and for example, the event behavior of the publisher performed on the specific site designated by the advertiser is also possible.

Through the event behavior of the publisher, the user repeatedly searches for the previously held advertising card or a new user receives the advertising card.

If the application 300 of the user terminal 3 requests the distribution of the advertisement card while the publishers are ranked in real time, the advertisement card distribution module 23 stores the advertisement card to which the current No. 1 publisher has been assigned. To send). Therefore, when the advertiser sets the publisher distribution, the advertisement card can be transmitted to the user terminal 3 on the assumption that at least one publisher is recruited.

On the other hand, in the process of selecting the ranking of the publisher who performed the most recent event action, the current top publisher can continue to hold the top spot after the event action. At this time, the allocation of the advertisement card may be directed to only a specific publisher.

In order to exclude this, the advertising card registration module 22 transmits the advertising card assigned to the first publisher to the user terminal 3 when a plurality of publishers are recruited, and then excludes the publisher from the first ranking publisher. It is possible. That is, if the first publisher is excluded, the second publisher becomes the first publisher, and the ranking competition is held against the entire publishers until an event for distributing the advertisement card to the user terminal 3 occurs. In addition, ranking competition among all publishers leads to active advertisement promotion for users, and advertisers have an opportunity to actively expose their advertisement cards.

Accordingly, the advertisement providing server 2 according to an embodiment of the present invention provides a search service to users by ranking the total number of publishers according to the number of card distribution or replacement, and accumulates for each publisher after the end of the prize date and time. It may further include a publisher reward module 28 for providing a reward proportional to the number of transmission of the advertising card.

<2. Method composition>

The advertisement providing method according to an embodiment of the present invention may be preferably realized through the construction of the advertisement providing system 1 described above.

8 is a schematic flowchart of an advertisement providing method according to an embodiment of the present invention. FIG. 9 is a flowchart illustrating an online advertisement card distribution process added to FIG. 8. 10 is a flowchart of a process of selecting a replacement counterpart added to FIG. 8. Hereinafter, a description will be given with reference to FIGS. 8 to 10.

The application distribution module 21 of the advertisement providing server 2 provides an installation program of an application according to a user's request to the user terminals 3 that are members or nonmembers accessing the home page 200 (S21). The user terminal 3 installs the application 300 by executing the downloaded installation program, and is set to automatically execute when the power of the user terminal is turned on.

The advertisement card registration module 22 provides the advertisement card registration page to the advertiser terminal 4 accessing the home page 200 to register the information of the individual advertisement card (S22). The advertiser registers information related to an advertisement card, such as advertisement information and prize information (see FIG. 3).

Thereafter, the advertisement card distribution module 23 receives the current location of the user terminal 3 from the application 300, searches for a corresponding location-based advertising card by comparing with the previously registered advertisement location, and searches for at least one or more of the retrieved advertisement locations. Provide an advertising card (S23). The application 300 stores the received advertising card in an internal storage medium. When the application 300 receives the advertising card, the user touches the received advertising card.

Meanwhile, the advertisement card distribution module 23 may distribute the advertisement card online to users who are accessing the home page 200. Referring to FIG. 9, the advertisement card distribution module 23 receives a request for inquiry by region, giveaway, advertiser, or popularity ranking of an advertisement card from the application S231 and provides a corresponding advertisement card page (S231). Alternatively, the advertisement card distribution module 23 receives a search word from the user and provides a search result page of the advertisement card matching the advertisement tag and the message (S232). The user selects a specific advertisement from the advertisement card page or the search result page displayed in the application 300, and the advertisement card distribution module 23 transmits the requested advertisement card to the application 300.

The advertisement providing module 24 receives the open event of the advertisement card generated by the user selection (touch or click), inquires the corresponding advertisement card information, and provides the corresponding advertisement card information to the application 300 (S24). The application 300 displays the information 101 to 105 of the received advertising card 100 on the screen (see FIG. 5). The user watches the advertisement through the contents displayed on the screen and checks whether or not the prize is won.

If it is an unwinned advertising card, the user selects a replacement button. Then, the advertisement card replacement module 25 receives the user's replacement request and transmits the replaced advertisement card to each user terminal 3 by replacing it with the advertisement card of the counterpart (S25). Here, the user may randomly request the replacement of the advertising card.

In addition, referring to FIG. 10, a user may request a replacement of an advertising card by inquiring a counterpart list of a specific prize. The user selects one of his advertisement cards to be replaced, selects a desired prize, and requests distribution of the advertisement card. Then, the advertisement card replacement module 25 receives an inquiry request of the distribution status of the specific advertisement card from the application 300 (S251).

The advertisement card replacement module 25 queries the distribution status of the received advertisement card and provides a distribution status page of the corresponding advertisement card (S252). The distribution status page displays a list of users who have currently distributed the advertisement card and the number of prizes won. For example, a list of 500 users is displayed, of which three gift certificates 1, seven gift certificates 2 and five gift certificates 3 are displayed. The user can search the distribution status page and select a specific counterpart to apply for a replacement, or apply for a replacement against a random user.

If the user selects a replacement, the advertisement card replacement module 25 replaces the advertisement card of the user for the selected specific user or random user (S253). After the replacement, the user selects the advertisement card received by the application 300 to watch the advertisement and checks whether or not the prize is won.

After that, when the deadline of the prize date and time is completed, the winner selection module 26 selects a user who holds the advertisement card that has won the prize and performs a reward provision process (S26).

Furthermore, the user compensation module 27 may select a user who has acted according to the advertiser's condition according to the advertiser's condition setting and perform a corresponding reward provision process (S27).

11 is a detailed flowchart of an advertisement providing method using a publisher according to an embodiment of the present invention.

According to another aspect of the present invention, an advertiser may distribute an advertisement card to users while promoting the advertisement card and the advertisement through the publisher user. In addition to the flow chart of Figures 8 to 10 will be described as follows.

The advertisement card registration module 22 registers and stores the number of publishers and the number of advertisement card transmissions of individual publishers from the advertiser terminal 4 in the advertisement card registration page (S221).

The advertisement card registration module 22 displays advertisement card information of an advertiser on a publisher registration page and receives a first-come-first-served order of publisher qualification from a user (S222). The publisher decides which advertising card is the user's favorite in consideration of the advertisement location and the prize, and then applies for the publisher qualification.

When the number of publishers is 2 or more, the advertisement card registration module 22 ranks the ranking of the publishers according to the ranking of the event activity set by the advertiser most recently (S223).

While the publisher ranking is changed in real time, when the distribution event of the advertisement card occurs, the advertisement card distribution module 23 assigns the publisher currently ranked first to the advertisement card and transmits it to the user terminal (S231).

On the other hand, the publisher compensation module 28 provides a search service by ranking according to the number of distribution or replacement of the advertising card for each publisher during the period of the prize, and when the end of the prize date comes, in proportion to the accumulated number of advertising card allocation Provide rewards to the publisher (S28). Of course, compensation criteria and benefits are performed according to the advertiser's settings.

In the above-described embodiment, the term "module" is not used to mean a hardware division of the advertisement providing system. Therefore, a plurality of modules may be integrated into one module or one module may be divided into a plurality of modules. In addition, the module may mean a hardware module, but may also mean a module of software. Therefore, it should be understood that the present invention is not particularly limited by the term module.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. It goes without saying that various modifications and variations are possible within the scope of equivalence of the scope.

Claims (20)

In an advertisement providing system for distributing advertisement cards to users through wired and wireless networks, providing advertisements of advertisers and selecting winners by swapping advertisement cards among users,
An application distribution module for distributing the advertisement application installed in the user terminal at the request of the user;
An advertisement card registration module that receives advertisement card information including an advertisement location, advertisement contents, an advertisement tag, a prize date and time, prizes, and whether or not a winner is received from an advertiser;
An advertisement card distribution module that transmits an advertisement card to a user terminal proximate to the advertisement position in a process of receiving real-time registration of a user position from the advertisement application executed in the user terminal;
An advertisement providing module for providing a winning information, advertisement contents, and an advertisement link address of an advertiser at the request of the advertisement application displaying a advertisement card;
An advertisement card replacement module for replacing an advertisement card between a user and a specific counterpart at a user's request; And
Winner selection module for selecting a user who possesses an advertising card that wins a prize at the prize date and time as a prize winner
Ad providing system, characterized in that consisting of an advertisement providing server comprising a. The method of claim 1,
The ad card distribution module,
In response to a request of the advertisement application, an advertisement card page with advertisement cards arranged is provided or a search request for an advertisement tag or an advertisement card message is received from a user terminal, and a corresponding advertisement card is provided as a search result. The advertisement providing system characterized by the above-mentioned. The method of claim 2,
The ad card,
Each time a holder enters a message, including a message field, the corresponding message content is listed up, and the user can select the advertisement card he currently holds and register the same message in a batch. Advertising providing system, characterized in that. The method of claim 1,
The ad card replacement module,
By providing a list of counterparts who have received a particular advertising card, the total number of card transmissions and the number of prize winning cards at the request of the advertising application, a user selects a specific counterpart or a random counterpart and replaces the advertising card of the user and the counterpart. Ad serving system. The method of claim 1,
The ad server,
Receiving a reward condition from the advertiser, the advertisement providing system further comprises a user reward module for providing a reward to a user who has generated an event that matches the reward condition. The method according to any one of claims 1 to 5,
Ad card registration module,
According to the advertiser's settings, the number of publishers corresponding to the distributor of the advertising card, the number of transmission of the advertising card that can be distributed by the individual publishers can be additionally registered. The method of claim 6,
The ad serving server,
After recruiting publishers on a first-come, first-served basis request by the user until the number of publishers is reached, the publishers who have recently performed the event action set by the advertiser can be selected in real time and provided to the publisher who is online. Advertising providing system characterized in that. The method of claim 7, wherein
The advertisement providing server,
The advertisement card may be transmitted to the user terminal only when at least one publisher is recruited, and when the advertisement card is transmitted to the user terminal, the publisher selected as the first place is assigned to the advertisement card and transmitted to the user terminal. Ad serving system. The method of claim 8,
The advertisement providing server,
When a plurality of publishers have been recruited, after the specific publisher transmits the assigned advertising card to the user terminal, the publisher can be excluded from the publisher of the highest ranking. The method of claim 9,
The ad serving server,
Advertisement providing system characterized in that the number of distribution or replacement number of the publisher's cumulative advertising card is ranked by providing the publisher's inquiry service by rank, and provides the publisher with a reward proportional to the number of distribution. In the advertisement providing method of the advertisement providing server to select the winner by distributing the advertising card to the user through the wired, wireless network to provide the advertisement of the advertiser, and to replace the advertising card between the user,
(S21) distributing an advertisement application at the request of the user terminal connected to the advertisement server online;
(S22) registering advertisement card information including an advertisement location, advertisement contents, advertisement tag, prize date and time, prizes, and whether or not to be won by an advertiser terminal connected online;
(S23) comparing a user location received from the advertisement application executed in the user terminal and the individual advertisement location in real time and transmitting the corresponding advertising card to the user terminal within a predetermined distance;
(S24) when receiving the screen display event of the advertising card from the advertising application, providing whether the winning of the advertising card, the content of the advertisement and the advertisement link address of the advertiser;
(S25) replacing the advertising card between the user and the specific counterpart at the user's request; And
(S26) step of selecting a user who possesses an advertising card winning prizes at the prize date and time as a prize winner
Advertisement providing method comprising a. 12. The method of claim 11,
The step (S23),
Providing an advertisement card page with advertisement cards arranged in response to a request of the advertisement application;
Receiving a search request for a message of an advertisement tag and an advertisement card from a user terminal and providing a search result page of the corresponding advertisement card; And
Distributing the advertisement card requested by the user terminal in the advertisement card page or search result page online
Ad providing method characterized in that it can further include. 12. The method of claim 11,
The step (S24),
The advertisement providing server registering a message from the holder of the advertisement card and adding the message to the message list;
Collectively adding a message input by the user to a message list corresponding to at least one advertisement card selected by the user; And
When the screen display event of the advertisement card is received from the advertisement application, providing a message list of the advertisement card;
Ad providing method characterized in that it can further include. 12. The method of claim 11,
The step (S25),
Receiving an inquiry of a distribution status of a specific advertisement card from the advertisement application;
Providing a list of counterparts who received the advertisement card, the total number of card transmissions, and the number of prize winning cards; And
Selecting a counterpart or random counterpart of the replacement target from the user and replacing the advertising card of the user and the random counterpart
Ad providing method characterized in that it can further include. 12. The method of claim 11,
The ad server,
(S27) The method of claim 1, further comprising a user reward step of receiving a reward condition from an advertiser and providing a reward to a user who has generated an event that matches the reward condition. The method according to any one of claims 11 to 15,
Step S22,
According to the advertiser's settings, the number of publishers corresponding to the distributor of the advertising card, the step of receiving the additional number of transmission of the advertising card that can be distributed by individual publishers, characterized in that the advertisement providing method. 17. The method of claim 16,
The step 22,
Recruiting publishers on a first-come, first-served basis request of the user until the number of people of the publisher is reached; And
Real-time ranking of the publisher that most recently performed the event action set by the advertiser and providing the publisher to the online connection;
Advertising providing method further comprising a. The method of claim 17,
Step S23 is,
Only when at least one publisher has been recruited can the advertising card be sent to a local user terminal of an individual advertising location or to a user terminal that is online connected,
When transmitting the advertising card to the user terminal, the method of providing an advertisement further comprising the step of assigning the first selected publisher to the advertising card and transmitting to the user terminal. 19. The method of claim 18,
The step (S23),
If a plurality of publishers have been recruited, after the specific publisher transmits the assigned advertising card to the user terminal, the publisher can be excluded from the publisher of the first ranking. The method of claim 19,
The ad serving server,
(S28) characterized in that the number of distribution or replacement number of the cumulative number of advertisement cards of the publisher to provide a ranking of the publisher search service by ranking, and further comprising the step of providing a reward proportional to the number of distribution to the publisher How to provide advertising.

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