KR20020096552A - Computer network system for advertisement and method to provide coupon linked advertisement infomation of the same - Google Patents

Abstract

PURPOSE: An Internet advertisement system and a method for supplying a coupon linked with advertisement information are provided to improve an advertising effect and enable a user to receive a coupon by not restricting the number of participation times of a user and making a user input an application point, thereby increasing a participation rate of a user. CONSTITUTION: A control unit displays a plurality of advertisement information(S130). It is judged whether one banner advertisement is selected out of the advertisement information(S132). If a specific banner is selected, detailed information of an advertiser and an application information list for requesting a coupon are output(S134). It is judged whether application information is inputted for requesting a coupon from a user(S136). If application information is inputted, the application information is stored in an application information database(S138). If an application information receipt is terminated(S140), a user is selected for issuing and distributing coupons through an on-line or an off-line(S142), a coupon is distributed to the selected user(S144).

Description

{COMPUTER NETWORK SYSTEM FOR ADVERTISEMENT AND METHOD TO PROVIDE COUPON LINKED ADVERTISEMENT INFOMATION OF THE SAME}

The present invention relates to an apparatus and method for internet advertising, and more particularly, to an internet advertising system for obtaining a continuous advertising effect using a coupon and an advertisement method for issuing and distributing a coupon linked to the advertisement information thereof. will be.

Since the Internet provides various contents, it is becoming more closely related to the real life of modern people. In particular, the content of the advertisement part is frequently encountered by users who use the Internet whether they are willing or not. Internet service companies that provide a variety of content to provide advertising content to the user as a way to operate the service, and receives the advertising costs according to the advertiser. However, ad content or unnecessary advertisement content that the user is not interested in may cause an adverse effect such as annoyance of the advertisement content that is provided to the user too much for the Internet use environment, and damage of the corporate image to the advertiser. Therefore, there is an increasing number of advertising methods and service companies that provide coupons (for example, free coupons, gift certificates, discount coupons, etc.) as a way to solve the problems of the advertising method.

In this example, the determination of the device and method of coupon search and issuance linked to the banner advertisement of the previously published Korean Patent Publication No. 2000-053713, and the banner advertisement on the Internet of the Korean Patent Publication No. 1999-073132 to determine whether or not to win immediately And a display method 'and a' advertising method using a banner on a web browser and a recording medium thereof 'of Korean Patent Laid-Open Publication No. 2000-037100.

The Korean patent publication No. 2000-053713 searches for various coupons provided by a user by clicking an image for an Internet banner advertisement, and receives a desired coupon among them. When the Korean Patent Publication No. 1999-073132 is clicked on the banner advertisement image, the random number generated at the time of the click is drawn to check whether or not to win immediately. In addition, Korean Patent Laid-Open Publication No. 2000-037100 discloses a method of improving an advertisement effect by focusing on an advertisement image by inducing a user's eyes by moving an image for a banner advertisement in a specific space on a web browser to another position on the web browser. have.

However, the Internet advertising method using the banner advertisement has a problem of reducing the concentration and reliability of the user's advertisement by limiting the number of times the user participates or proceeds irrespective of the user's will. Eventually, the lasting effect on the advertisement will be lowered.

An object of the present invention is to solve the above-mentioned problems, to implement an Internet advertising system to be issued a coupon through the advertising information desired by the user. To this end, without limiting the number of times of participation of the user for issuing a coupon, it is to implement the advertising method to increase the effect of advertising by increasing the user's participation by inputting the application story.

1 is a block diagram showing a schematic configuration of a computer network system for providing an advertisement service using the Internet according to the present invention;

FIG. 2 is a block diagram showing the configuration of a server providing the Internet advertisement service shown in FIG. 1;

3 is a flowchart illustrating a procedure for issuing and distributing coupons of an Internet advertising system according to an embodiment of the present invention;

4 is a flowchart illustrating a procedure for searching an advertiser for issuing and distributing coupons of the Internet advertising system according to an embodiment of the present invention;

5 is a diagram showing the configuration of advertisement information according to an embodiment of the present invention;

6 shows advertisement information on a web browser according to an embodiment of the present invention;

FIG. 7 is a diagram illustrating detailed information of an advertiser issuing a free gift certificate and a list of application information for application when the banner advertisement shown in FIG. 6 is selected;

FIG. 8 is a diagram illustrating screens linked when the advertiser detailed information shown in FIG. 6 or 7 is selected;

9 is a view for searching for a coupon required by the user according to an embodiment of the present invention;

10 is a view showing a screen for checking the winner according to an embodiment of the present invention; And

11 is a diagram illustrating a screen for exchanging, selling, and purchasing a coupon with other users according to an exemplary embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

100: server 102: control unit

104: coupon search module 106: selection module

110: storage 112: member information database

114: Application Information Database 116: Advertiser Details Database

118: Banner Advertising Database 120: Coupon Information Database

According to an aspect of the present invention for achieving the above object, an Internet advertising system comprising: an advertisement information database for storing advertisement information provided from a plurality of advertisers issuing at least one coupon; A subscription information database for receiving and storing a plurality of subscription information for distribution of the coupon from any one of the advertisers from a plurality of users; Selecting means for receiving the application information from the application information database and selecting the application information of at least one user for issuing the coupon; Control means for controlling the writing and reading of the databases and for distributing the coupon to a user selected from the selection means; The internet advertisement system distributes the coupon to the selected user online or offline in response to the processing procedure of the control means.

In a preferred embodiment of this aspect, the advertising information further comprises a search means for providing the advertising information by searching for the advertising information desired by the user by one of the mutual, regional and business.

In a preferred embodiment of this feature, the application information is data based on the user's application story, quiz participation, survey participation, membership or group participation, such as a club or event participation.

In a preferred embodiment of this aspect, the selection means is processed offline by the person in charge of the advertiser who distributes the coupon or the Internet advertising system which searches and determines the application information to select at least one user.

According to another aspect of the present invention for achieving the above object, an advertising method using the Internet comprising: outputting a plurality of advertising information; If any one of the advertisement information is selected, providing detailed information of an advertiser linked to the advertisement information, receiving and storing application information for issuing a coupon from a user; Searching for and determining the application information to select at least one user; Issuing the coupon online or offline to the selected user.

In a preferred embodiment of this feature, the step of selecting the application information is done online or offline.

In a preferred embodiment of this feature, the step of outputting the advertisement information outputs a banner advertisement image, detailed information of the advertiser and coupon information.

In a preferred embodiment of this aspect, the step of selecting the user receives the application information for a period of time and selects the user.

In a preferred embodiment of this feature, the application information is received at least until the quantity of coupons issued by the advertiser is reached.

In a preferred embodiment of this feature, the method further includes retrieving advertisement information for issuing the coupons for the user to apply for the desired coupon.

In a preferred embodiment of this feature, the step of issuing the coupon online or offline is issued to a personal printer, portable terminal, e-mail or mail, courier or the like.

Therefore, according to the present invention, by increasing the interest for issuing a coupon to the user, through this input the application information for issuing the coupon desired by the user, the application suitable for the intention of the advertiser to provide the coupon among the application information entered Select the information. Therefore, the user is interested in the advertisement information through the application information, the story that he needs, the advertiser's intended quiz, survey, the advertiser's homepage membership, the group membership and participation in the event, etc. Whether or not, the exchange of coupons to maintain a continuous advertising effect. In addition, since advertisers induce active participation of users for coupon application, it is possible to obtain high advertising effect with customer acquisition and low advertising costs.

DETAILED DESCRIPTION Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a schematic configuration of a computer network system for serving advertisement information using the Internet according to the present invention.

Referring to the drawings, the computer network includes a server 100 which is a novel Internet advertising system. And clients 10 and 20 connected to the server 100 from a plurality of users through an internet network. In addition, the clients 10 and 20 are provided with advertisement information provided from the server 100 and detailed information of advertisers linked thereto (for example, detailed information of an advertiser provided on the server or an advertiser's homepage, etc.).

The server 100 outputs a plurality of advertisement information, that is, banner advertisement image, advertiser detail information, and coupon information to the clients 10 and 20 of the user.

Therefore, the server 100 accepts application information (for example, application story, quiz participation, survey participation, advertisement member's homepage membership, data of group membership or event participation, etc.) from users, and advertisers. Coupons (eg, free vouchers, vouchers or discount vouchers, etc.) issued from are provided to at least one of the users who have entered the application information. Therefore, the server 100 causes the user's interest and active participation in obtaining the coupon through the advertisement information.

Specifically, referring to FIG. 2, the server 100 includes components of a typical computer system (eg, a central processing unit, a memory, an input / output device, a storage device, and the like) (not shown). It includes a control unit 102, a coupon search module 104, and a selection module 106. And a storage unit 110 and a network unit 108.

Although not shown in the drawing, the control unit 102 provides a central processing unit and an advertisement service of the present invention, and includes a control program, a web control unit, etc. for issuing coupons associated with a plurality of banner advertisement images to a user. . The operation procedure of the control program will be described in detail in the flowcharts of FIGS. 4 to 5.

The coupon search module 104 searches by industry, company, and region through detailed information of an advertiser stored in the storage unit 110 to search whether an advertiser issuing a desired coupon. And output the search results to the user.

The network unit 108 is provided with hardware (LAN, modem, etc.) and software (protocol, driver, etc.) for data communication, and is connected to the clients 10 and 20 through an internet network.

The storage unit 110 includes a member information database 112, an advertiser detail information database 116, a banner advertisement database 118, a coupon information database 120, and an application information database 114. The member information database 112 receives and stores member information (eg, ID, password, address, e-mail address, etc.) from a user in order to access the server 100 and receive various coupons provided by advertisers. The banner advertisement database 118 stores image or text of the banner advertisement and link information about the advertiser detailed information and the coupon information. The advertiser detailed information database 116 includes an advertiser's homepage, a detailed description of a product, a company introduction, coupon information and product related information, and the like. The coupon information database 120 stores detailed information of coupons issued from a plurality of advertisers (for example, an advertiser's name, a brand name, a deadline and announcement date for a coupon issuance, and a coupon usage method). The application information database 114 includes a list including application information and application information, such as a story for applying for a coupon desired by a user, a quiz or a survey requiring a correct answer of a desired level of the advertiser.

Under the control of the control unit 102, the selection module 106 filters the user's application information or generates a random number for random tracking to select a winner. In the filtering process, winners are selected based on a content (story, quiz score, survey contents, etc.) suitable for the advertiser's advertising intention among the application information. For example, if the application information is a quiz answer, the winner is selected by random drawing among 70 or more applicants. If the application information is survey participation, applicants are first selected by the number of responses to the survey items, and winners are selected by random lottery. However, if the application information is a story, the winner is selected based on the story of the application. In this case, a person who sets a number of keywords online by the advertiser and selects the application story according to the rate at which the set keyword is included (for example, 70% or more of the application stories) or offline (eg, receives and manages the application stories). How to read a story, choose a story, etc.) and choose a winner.

3 is a flowchart illustrating a procedure for issuing and distributing coupons of the Internet advertisement system according to an embodiment of the present invention. This procedure is a control program processed by the control unit 102 of the server 100, which is stored in the storage unit 110.

Referring to the figure, the control unit 102 displays a plurality of advertisement information in step S130. As shown in FIG. 5, the advertisement information includes a banner advertisement image (or text) 124, link information 126 of a linked text type with advertiser detailed information, and coupon information 128 issued from the corresponding advertiser. Include. In step S132, it is determined whether one banner advertisement is selected among the plurality of advertisement information. If a specific banner advertisement is selected as a result of the determination, the procedure proceeds to step S134 to output detailed information of the advertiser and a list of application information for coupon application. . Here, the user can grasp the coupon application status by other users through the application information list.

In step S136, it is determined whether application information for applying for a coupon is input from the user. At this time, the application information may be a document indicating a reason or the reason for the user's coupon, a quiz problem solving or survey participation appropriate to the intention of the advertiser. If the application information is input in step S138, it is stored in the application information database 1 14.

When the application information is received in step S140, the user who issues and distributes the coupon is selected online or offline in step S142. As a result, the coupon is distributed in step S144.

4 is a flowchart illustrating a procedure for searching for an advertiser who issues and distributes a coupon of an Internet advertisement system according to an embodiment of the present invention. This procedure is a program executed by the control unit 102 using the coupon search module 104, which is also stored in the storage unit 110.

Referring to the drawing, it is determined in step S150 whether the advertiser issuing a desired coupon through the coupon search module 104. As a result of the determination, in step S152, at least one search information for advertisers by industry, company, or region is input. In step S154, the search is made using the input search information, and the result is output in step S156.

In operation S158, it is determined which one of the advertisers is selected according to the search result. As a result of the determination, if a specific advertiser is selected, the procedure proceeds to step S160 to display detailed information and coupon information of the corresponding advertiser. In step S162, a coupon is printed. The coupon in this case is, for example, a discount coupon, which can be used by printing the coupon displayed on the screen with a personal printer. At this time, not only a personal printer, but also a mobile terminal such as a mobile phone, PDA, and the like, by using an e-mail, etc. can be issued online, or coupons, such as courier can be issued offline.

5 is a diagram illustrating a configuration of advertisement information according to an embodiment of the present invention.

Referring to the drawings, the advertisement information 122 may include a banner advertisement 124 represented as an advertisement image or text, and an advertiser's homepage, a company introduction, a product introduction, and other related information (eg, a coupon application deadline and announcement date). Link information 126 linked to detailed information about the advertiser, such as, and coupon information 128 for coupon contents (e.g., names and quantities of free gift certificates, free usage tickets, etc.). In addition, the banner advertisement 124 and the link information 126 and the coupon information 128 are mutually linked. Therefore, the user selects the advertisement information he / she wants from among a plurality of advertisement information, thereby confirming various information about the advertiser and information about the coupon, and inputs application information when a coupon of the corresponding advertiser is required.

Therefore, according to the present invention, the user's interest in the advertisement information is induced, and the advertisement effect is maintained until the coupon is issued and used.

6 and 11, the embodiment implemented on the web browser of the present invention will be described in detail.

6 is a diagram illustrating advertisement information on a web browser according to an embodiment of the present invention.

Referring to the figure, the web browser screen 200 displays the advertisement information 210 when a free gift certificate menu for selecting a coupon is selected. The advertisement information 21 0 includes a banner advertisement image 202, link information 20 4 linked to detailed information of an advertiser, and coupon information 206. Here, the banner advertisement image 202 may be displayed as advertisement information of a text type, and when it is selected, as shown in FIG. 7, advertiser information issuing coupons, types of coupons, deadlines and announcement dates, and the like. The coupon information 220 and an application information list 230 representing application information for applying for a coupon by other users are shown. The coupon information 220 includes selection menus 222 and 224 for requesting a coupon or checking detailed information on a coupon or an advertiser.

FIG. 8 is a diagram illustrating detailed information of an advertiser linked when an advertiser detailed information or a selection menu illustrated in FIG. 6 or 7 is selected.

Referring to the drawings, the detailed information 240 of the advertiser, as shown in the drawing, shows a business introduction, address, telephone number, homepage information and the method of using the business and products. Of course, in the case of selecting the link information 204 or the selection menu 222 in Figure 6 or 7, it will be obvious that the link to the advertiser's homepage to provide the advertiser's detailed promotional information.

9 is a diagram illustrating a search box for searching for a coupon required by a user according to an exemplary embodiment of the present invention.

Referring to the drawing, the search box includes menus 250 for searching for a coupon desired by a user. That is, the search box selects and inputs information for searching for an advertiser who issues a coupon by industry, company, or region. As a result, advertisers desired by the user appear at the bottom 252, and if any one of them is selected, the web browser screen shown in FIG. 7 is linked.

10 is a view showing a screen for checking the winner according to an embodiment of the present invention.

Referring to the drawings, the winner confirmation screen shows the result of applying for the coupon in FIG. Therefore, the user may check whether the user has won the coupon for the application he / she applied through the winner list 260 by various methods (eg, ID, name, brand name, or schedule).

In addition, according to the present invention, as shown in Figure 11, the coupon issued to the user can be interchanged, sold and purchased with other users. That is, in order to more effectively use coupons (ie, free passes, gift certificates, etc.) issued to the user, input information 270 such as a story for exchanging a coupon required by the user from another winner or buying and selling the coupon. Improve the use efficiency of your coupon. And here you can also donate your coupon to other users.

As described above, the apparatus and method for issuing and distributing coupons of the Internet advertisement system for providing advertisement information through preferred embodiments of the present invention have been described in detail, but these are only embodiments and do not depart from the spirit of the present invention. It is obvious that various changes and modifications can be made within the scope.

As described above, the present invention can activate the coupon issuance events, such as free coupons, gift certificates, etc. through the advertisement information of the Internet advertising system to induce visits and participation of customers, and obtain a continuous advertising effect.

From the advertising information to increase the interests of netizens by applying for coupon issuance, participation in quizzes or surveys, joining the flower garden and participating in events, it can increase the membership and customer acquisition of the site, and improve the publicity effect.

Claims (4)

In the Internet advertising system: An advertisement information database storing advertisement information provided from a plurality of advertisers issuing at least one coupon; A subscription information database for receiving and storing a plurality of subscription information for distribution of the coupon from any one of the advertisers from a plurality of users; Selection means for receiving the application information from the application information database and selecting the application information of at least one user for issuing the coupon; Control means for controlling the writing and reading of the databases and for distributing the coupon to a user selected from the selection means; And the Internet advertisement system distributes the coupon to the selected user either online or offline in response to the processing procedure of the control means. The method of claim 1, The application information is the Internet advertising system, characterized in that the data by the application of the user, participation in the quiz, survey participation, joining the group, such as membership or club and event participation. In the advertising method using the Internet: Outputting a plurality of advertisement information; If any one of the advertisement information is selected, providing detailed information of an advertiser linked to the advertisement information, receiving and storing application information for issuing a coupon from a user; Searching for and determining the application information to select at least one user; Issuing the coupon online or offline to the selected user. The method of claim 3, wherein Issuing the coupon online or offline is an Internet advertising method, characterized in that issued by a personal printer, a portable terminal, e-mail or mail, courier.