KR101040519B1 - Method for providing personalized service and system thereof - Google Patents

Abstract

A method and system are provided for providing a personalized advertisement / information service without violating the privacy of an individual.

The personalized advertisement / information mediation method according to the present invention comprises the steps of: receiving advertisement / information data to be mediated from at least one service provider; Requesting a result of the classification to a client terminal on which a program for collecting and analyzing personal information and classifying user interests is installed; Receiving the classification result; Selectively providing the advertisement / information data based on the received classification result to enable display of personalized advertisement / information for each user of the client terminal.

Ads, categorization, personalization, reports, billing

Description

METHOD FOR PROVIDING PERSONALIZED SERVICE AND SYSTEM THEREOF}

The present invention relates to a method and system for providing personalized advertisement / information service, and more particularly, to a method and system for providing advertisement / information service corresponding to user's interests while protecting individual privacy.

On the Internet, in the service of advertisements or information, technologies for investigating user's interests and providing customized services according to them are continuously developed.

However, most of these personalized services adopt a configuration in which an external server collects and analyzes user's active setting or activity history at a specific site and stores user's interest information in an external server. Therefore, it is difficult to accurately analyze the interests by analyzing various types of personal information such as a file held by the individual on the local terminal, a web surfing history, a favorites list, and an e-mail / SMS sending history.

Meanwhile, receiving and using various personal information such as a file held by a local terminal, a web surfing history, a favorite list, an e-mail / SMS sending history, and the like may infringe an individual's privacy.

In addition, when an external server performs collection and analysis of personal information for personalized services, there is a problem that the amount of information to be analyzed increases exponentially as the number of users increases.

Korean Patent Laid-Open Publication No. 10-2004-91823, which is one of the prior arts, discloses a method of attracting and providing advertisements on the Internet using an intention of an Internet user.

1 illustrates a configuration of a conventional advertisement service system.

In the related art, when a user of the client terminal 10 inputs a search word for information search in the Internet search engine 20, the central server 30 collects and analyzes the search word to determine a user's interest. It is starting.

The determined user's interest is stored in the client terminal 10 in the form of a cookie, and when the user later visits the portal site, the advertisement file is received, and the advertisement server 40 stores the advertisement file. The corresponding advertisement is provided to the client terminal 10.

However, in the related art, the user's interest is analyzed only for the search term searched by the search engine 20, and the interest may be used for the personalized advertisement service only when attempting to access the specific search engine 20.

In addition, since the central server 30 needs to collect and analyze all user's search terms, a large processing load is generated in the central server 30, and since the search activity history of users is stored in an external server, there is a possibility of personal privacy infringement. It was.

Therefore, while protecting personal privacy, it is possible to analyze a variety of personal information, and there is an urgent need for a method of providing a new personalized advertisement / information service that can distribute the load generated from the collection and analysis of personal information.

Some embodiments of the present invention provide a personalized advertising / information service method and system that can analyze various personal information while protecting personal privacy.

In addition, some embodiments of the present invention provide a method and system for performing analytical processing of personal information without incurring a high processing load.

In addition, some embodiments of the present invention provide a personalized advertising / information service method and system that efficiently utilizes a limited advertising space by reflecting user-specific interests.

As a technical means for achieving the above-described technical problem, the personalized advertising / information service mediation method according to the first aspect of the present invention, receiving the advertising / information data to be mediated from at least one service provider; Requesting a result of the classification to a client terminal on which a program for collecting and analyzing personal information and classifying user interests is installed; Receiving the classification result; Selectively providing the advertisement / information data based on the received classification result to enable display of personalized advertisement / information for each user of the client terminal.

In addition, a personalized advertisement / information service mediation method according to the second aspect of the present invention includes: receiving advertisement / information data to be mediated from at least one service provider; Transmitting the received advertisement / information data to the client terminal, collecting and analyzing personal information to classify user interests, and selectively displaying advertisement / information data matching the classification result. Providing to the step.

In addition, the advertisement / information mediation system according to a third aspect of the present invention, mediation application receiving unit for receiving the advertisement / information data from at least one service provider system; An advertisement / information data storage unit for determining and storing a classification corresponding to the advertisement / information data; A classification result receiving unit for requesting and receiving a classification result of the interest generated for each user by each client terminal; And an advertisement / information delivery unit that selects advertisement / information data matched with the classification result of the received personal information and provides them for each user client.

In addition, according to a fourth aspect of the present invention, a method for providing a personalized advertisement / information service includes: providing, to the client terminal, a program for issuing and storing a report for each user by collecting and analyzing personal information generated at the client terminal; Requesting transmission of the report in response to a connection request from the client terminal; And receiving the report and providing a personalized advertisement / information service for each user, wherein the report includes information on at least one classification determined by analysis of the personal information among a classification of a predetermined interest. Include.

In addition, according to a fifth aspect of the present invention, in a computer-readable recording medium on which a program for providing a personalized service is recorded, the program collects and analyzes personal information of a user generated in a first client terminal. ; Selecting at least one classification suitable for the user from among predetermined categories based on the analysis; Publishing and storing a report comprising the selected at least one classification; And when the first client terminal requests a connection to a predetermined site, transmitting the report to the site to display the content corresponding to the selected at least one category.

According to the above-described problem solving means of the present invention, the user can be provided with personalized advertisements and information without fear that their privacy is violated.

In addition, according to the problem solving means of the present invention, the collection and analysis of the personal information necessary for personalized advertisement / information can be effectively distributed processing without causing a load on the server.

In addition, according to the problem solving means of the present invention, by advertising a plurality of advertisers through the mediation system only to users with a high probability of purchase, advertisers can efficiently use the online resources for advertising at low cost, By connecting users with advertisers, you can provide a business model for generating revenue.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

In the present specification, the "personal information" to be collected and analyzed is a file uploaded / downloaded by a user, a document, a search term, a log of a visited site from various client terminals including a PC, a mobile terminal, and an IPTV. Includes all information from your work and activities, such as your favorite sites, e-mails you send, SMS, MMS, broadcast or watched content, and VOD content.

The term "classification" as used herein refers to at least one of predetermined interests that match the results of the collection and analysis of the aforementioned "personal information". For example, “personal information” may arise from a user's various activity histories, but at least one predetermined interest that is relevant by comparing the analysis results of the “personal information” with a predetermined interest may be identified as that user's “ Classification ”. For example, as a result of analysis of the user's "personal information", 'BMW', 'car', 'sports car', 'racing', 'racer' and 'fuel economy' are extracted as interests, and among the predetermined items If a category exists, the interest category of the user may be determined as a car.

As used herein, "report" is data including a result of "classifying" a user's interest, and may be directly modified by the user, but may be stored in the client terminal in the form of a file not recognized by the user. In addition to cookies, the "report" may be stored in the client terminal in various data types that can be accessed by the operating system, applications, and web programs.

As used herein, “advertisement / information” refers to a variety of information, such as weather forecasts, announcements, announcements, news, as well as promotional or commercial advertisements that may be provided in text, image, flash, or multimedia form on-line or in an application. The concept includes.

2 is a diagram illustrating an outline of a personalized advertisement / information service mediation model according to an embodiment of the present invention.

The client terminal 100 is installed with a classification program 110 for collecting, analyzing and classifying the user's personal information. The classification program 110 may be provided through the advertisement / information mediation system 200, or may be provided from another site affiliated with the advertisement information mediation system 200.

The classification program 110 operates in the client terminal 100 and issues a report classifying individual interests without exposing user's personal information. For example, the personal information to be analyzed includes a file name or file content downloaded from the client terminal 100, a file name of a document or content of a document operation, a site registered as a visited or favorite site, a keyword searched by a search engine, and a sent message. Email, SMS, MMS, watched broadcast content or VOD content may be the target. The classification program 110 collects and analyzes such personal information, matches it with a predetermined interest item, and classifies individual interests and issues a report. At this time, the personal information used in the analysis is not transmitted to the external server or the terminal, and may be discarded according to a predetermined algorithm.

The issued report may be assigned a serial number or dummy ID to identify whether the user is the same and includes information about the classification of the user's interests. The report may be encrypted according to a predetermined algorithm.

As such, since the embodiment of the present invention collects and analyzes the user's personal information in each client terminal 100, the load generated in the collection and analysis of the personal information may be distributed.

Meanwhile, the issued report is transmitted to the advertisement / information mediation system 200, and the advertisement / information mediation system 200 selects the advertisement / service data matching personal interests classified in the report and personalizes the advertisement / information service. Can be provided.

Here, the personalized advertisement / information service may be provided in various forms such as banner advertisement in a specific portal site, advertisement in a specific adware program, push email advertisement, and push advertisement through a widget.

When the advertisement / information mediation system 200 is associated with a plurality of advertisement / information service providers 300a to 300d, online resources such as banner advertisement spaces may be more efficiently used. When the advertisement / information service providers designate a classification of advertisement / information to be provided to them and provide the corresponding data to the advertisement / information mediation system 200, the advertisement / information mediation system 200 is provided to each advertisement / information service provider. The advertisement / information service can be provided only to users who are interested in the service provided by.

For example, a banner advertisement on a portal site is ineffective for a user who is not interested in the advertisement, but a banner advertisement buyer has to pay all the advertising fees regardless. However, the advertisement / information brokerage system 200 purchases and pays a banner advertisement space at a specific location and exposes the advertisement only to users who are interested in their advertisement targets at a relatively low price to each of a plurality of advertisers. Resell the advertisement.

In this case, an operator of the advertisement / information brokerage system 200 may earn revenue by reselling online resources such as banner advertisement spaces to a plurality of advertisement / information service providers, and the advertisement / information service providers 300a to 300d may You can get almost the same advertising effect at a lower price than banner advertising.

Meanwhile, according to another embodiment of the present invention, a report generated by the classification program 110 is not transmitted to the advertisement / information mediation system 200, and the client terminal 100 receives a plurality of reports received with reference to the report. It is also possible to select advertisement / information data to be exposed from the advertisement / information data. In this case, since the client terminal 100 does not even transmit the report to the outside, the user's privacy can be further protected.

Such an advertisement / information service mediation model according to an embodiment of the present invention lowers the load on the server and protects the user's privacy while efficiently using online resources to bring revenue to both the advertisement / information service provider as well as the advertisement / information broker. To be able.

3 is a diagram illustrating a configuration of a classification program according to an embodiment of the present invention.

The classification program 110 may include a personal information collecting module 111, a personal information analysis module 112, a classification matching module 113, an option setting module 114, a report issuing module 115, and a classification item storage unit 116. ), A report transmission module 117 and an update module 118.

The personal information collecting module 111 collects personal information from data generation and change at the client terminal. Collected by downloaded file name or file content, document file name or document content, site visited or registered as a favorite, keyword searched by search engine, email sent, SMS, MMS, broadcast content watched or VOD content Can be the target of The personal information collecting module 111 may collect all of the corresponding data, but may collect only metadata that is summary information of the corresponding data. On the other hand, the personal information collection module 111 may filter unnecessary dummy information from the collected personal information by a user setting or a predetermined algorithm.

The personal information analysis module 112 analyzes the collected personal information and extracts a candidate group of major keywords or user interests. For example, when a search is performed by a search engine, an interest of a user may be extracted by analyzing a portion of a generated search query corresponding to a keyword. In addition, the interest may be extracted based on the number of occurrences of duplicate words or the order in a sentence from a file name or text of a document or a message. In addition, interests may be extracted based on a program name, content name, genre, performer, and the like that have been viewed or searched. Once the analysis of the personal information is completed, the personal information based on the analysis can be discarded.

The classification matching module 113 classifies the user's interest by matching the classification previously stored in the classification item storage unit 116 with the interest extracted by the personal information analysis module 112. For example, the user's interests may be classified in the order of having the highest degree of relevance or the most overlapping with the predetermined classification based on the number of times of interest extraction. The classification matching module 113 will classify each user into interests such as "car", "game", "English", and "travel."

The report publishing module 115 issues a report on the categorized interests. The report may be implemented in various data formats and may be later sent to the advertisement / information mediation system 200 or used within the client terminal 100. The report is stored with a serial number or dummy ID for identifying whether the user is the same.

The option setting module 114 provides a means for giving various options to the procedures that occur in the publication of the report. For example, the user may use the option setting module 114 to directly set his or her preferred classification and set personal information to be excluded from collection or analysis. In addition, the option setting module 114 may block external transmission of the report and set whether the client terminal directly selects advertisement / information service data.

The report transmission module 117 periodically transmits a report when there is a site to which the report is to be transmitted, or transmits a report when the site is accessed.

The update module 118 updates the classification item, updates the report, or updates the classification program 110.

As such, the classification program 110 collects and analyzes personal information only within the client terminal and finally publishes an anonymous report in which only interests are classified, thereby extracting personal interests more accurately while protecting individual privacy. You can do it.

4 is a flowchart illustrating a report generation method according to an embodiment of the present invention.

After the classification program 110 is installed, the user may determine whether to set a personal option (S110).

Through the personal option setting, a weight may be assigned to a classification item which a user particularly prefers, or a kind of personal information that is not collected and analyzed may be set (S112). In step S113, the classification program 110 may collect and analyze various personal information.

Personal interests are extracted from the analyzed personal information, and individual interests may be classified into a standardized form by matching the extracted personal interests with a predetermined classification (S114).

Step S115 may discard the personal information used for analysis. According to one embodiment of the present invention, the analysis of personal information can be sufficiently secured because it is made only within the client terminal and is not transmitted to the outside, but if the user desires, the security can be secured by discarding collected personal information for analysis. Can be further enhanced.

In step S116, security processing of user information may be performed. For example, a process may be performed to encrypt the serial number (or dummy ID) that the report to be generated will contain and the classification corresponding to the item of interest.

In step S117, an anonymized report is finally generated. The report includes classification information of the item of interest of the user. Therefore, when accessing a specific site or requesting an advertisement / information service, the advertisement / information service intermediary (or advertisement / information service provider) provides a sufficiently personalized advertisement / information service by referring only to the classification of the interest in the report. can do.

In step S118, it is determined whether the update of the report is necessary. The user's interest may change over time, and if the report is stored in the form of a cookie, it will expire after a certain time, so it is determined periodically whether the update is needed and if the report needs to be updated, the report generation process is repeated again. Done.

In this way, the generated report is stored in the client terminal 100 and used for a personalized advertisement / information service in the future (S119).

5 is a signal flow diagram illustrating a method of providing an advertisement / information service according to an embodiment of the present invention.

In step S200, the advertisement / information mediation system 200 distributes the classification program to the client terminal (100). The classification program may be provided directly from the advertisement / information mediation system 200 or may be provided by another external server affiliated with the advertisement / information mediation system 200.

In step S210, the advertisement / information mediation system 200 receives advertisement / information data from a plurality of advertisement / information service providers 300a to 300d. In operation, the classification program distribution step and the reception step of the advertisement / information data are not limited in order. Advertisement / information data is a concept that includes not only the actual data used to display advertisements and information, but also link information capable of displaying advertisements / information on a web browser or application. The advertisement / information service providers 300a to 300d may designate a classification regarding advertisement / information provided by the advertisement / information service provider and register the advertisement / information mediation system 200.

In step S211, the client terminal 100 issues an anonymous report by the process shown in FIG. The report is data obtained by classifying interests of a user who uses the client terminal 100 according to a predetermined item. If the client terminal 100 is a shared PC, a report may be issued for each user. The user-specific report may be issued with a different serial number based on the user's PC login or website login information.

In step S220, the issued report is transmitted to the advertisement / information mediation system 200. The report may be automatically sent when the client connects to a specific website or runs a specific application. However, the advertisement / information mediation system 200 requests the client terminal 100 to send the report and responds to the request. You can also send a report.

In operation S230, the advertisement / information mediation system 200 selects advertisement / information data corresponding to the user's interest, based on the transmitted report.

In step S240, the advertisement / information data selected by the advertisement / information mediation system 200 is transmitted to the client terminal 100. Meanwhile, the advertisement / information mediation system 200 may connect the advertisement / information data provided by the advertisement / information service providers 300a to 300d with the client terminal 100 using a link or the like. The provided advertisement / information data may be provided in the form of a banner or pop-up advertisement of a specific web site, or may be provided in the form of a push advertisement in a program such as adware or a widget.

According to this configuration, the advertisement / information brokerage system 200 receives a personalized advertisement / information service request from a plurality of advertisement / information service providers 300a to 300d, and receives a result of interest item classification from the client terminal 100. By accepting and interconnecting, it is possible to efficiently provide personalized advertisement / information service without violating personal privacy.

6 is a signal flowchart illustrating a method of providing an advertisement / information service according to another embodiment of the present invention.

In step S300, the advertisement / information mediation server 200 distributes the classification program to the client terminal 100, and in step S310, the advertisement / information corresponding to a specific classification from the advertisement / information service providers 300a to 300d. Get data.

Meanwhile, in step S320, the provided advertisement / information data is matched with the corresponding classification and transmitted to the client terminal. The advertisement / information data transferred to the client terminal 100 is stored in a storage device of the client terminal 100.

In step S330, the client terminal 100 issues an anonymous report by the process shown in FIG. If the client terminal 100 is a shared PC, a report may be issued for each user.

In operation S340, an advertisement event occurs while the user uses the client terminal 100, and the classification program detects this. For example, an advertisement event may occur when a user accesses a specific web site or launches a specific application.

When the advertisement event occurs, the client terminal 100 selects the advertisement / information data that matches the interest classification of the user from the stored advertisement / information data using the issued report (S350).

The selected advertisement / information data is displayed on the screen of the client terminal 100 in various forms such as a banner or pop-up advertisement of a web site, a push advertisement of an adware or a widget.

The client terminal 100 generates and stores an advertisement log for the exposed advertisement / information data, and the stored advertisement log is transmitted to the advertisement / information mediation system 200 (S370). The transmitted advertisement log may then be used as basic information of advertisement fee charging of the advertisement / information service providers 300a to 300d.

As described above, according to the exemplary embodiment illustrated in FIG. 6, the client terminal 100 may receive personalized advertisement / information service without further transmitting a report to the outside and further enhancing personal privacy.

7 is a diagram illustrating a method for providing advertisement / information service according to another embodiment of the present invention.

In the embodiment illustrated in FIG. 7, the advertisement / information mediation system 200 receives a report from a plurality of client terminals 100a, 100b, and 100c used by one user, issues a comprehensive report, and publishes a comprehensive report. Can be used for information services.

Here, in order to synthesize the reports issued from the plurality of client terminals 100a, 100b, and 100c for each user, the IDs of the users need to be transmitted together. Therefore, in the embodiment illustrated in FIG. 7, a process of receiving prior consent of a user who allows the preparation of such a comprehensive report may be added.

The generated comprehensive report may be sent back to the client terminals 100a, 100b and 100c and used later to provide a personalized advertisement / information service to any one of the client terminals 100a, 100b and 100c. In addition, a method of providing a personalized advertisement / information service by storing the comprehensive report in the advertisement / information intermediation system 200 may also be applied in this embodiment.

7, the user's item of interest can be classified more accurately because the personal information generated in various client terminals is analyzed. Thus, more personalized customized advertisements / information can be provided.

Here, the plurality of client terminals 100a, 100b, 100c may be any terminals having a communication function, and may include an IPTV, a PC, a UMPC, a mobile phone, a PDA, a smartphone, and the like.

8 is a diagram illustrating a comprehensive report issuing method according to another embodiment of the present invention.

In the embodiment shown in FIG. 8, the client terminal 100b issues a comprehensive report based on a report issued from each of the client terminal 100a, the client terminal 100b, and the client terminal 100c.

The classification program installed in the client terminal 100b may operate the client terminal 100b as a host to collect reports issued by the client terminal 100a and the client 100c at a predetermined time. On the other hand, each of the client terminal 100a and the client terminal 100c transmits a report of collecting and analyzing personal information to the client terminal 100b.

The user may designate the client terminal 100b to operate as a host and set the physical address or logical address of the client terminal 100b to operate as the host in the client terminal 100a and the client terminal 100c.

The client terminal 100b designated as the host generates a comprehensive report by storing the reports received from the client terminal 100a and the client terminal 100c and a report issued by the client, and stores the generated comprehensive report again in the client terminal ( 100a) and the client terminal 100c.

Subsequently, each of the client terminals 100a, 100b, and 100c may be provided with an advertisement / information service that more accurately matches the user's interest by using the comprehensive report.

According to the embodiment shown in FIG. 8, since the external server does not collect user IDs or reports, the analysis result of personal information is shared through the interconnection between client terminals, thereby enhancing privacy compared to the embodiment shown in FIG. 7. Provide protection

9 is a block diagram illustrating a configuration of an advertisement / information mediation system according to an embodiment of the present invention.

The advertisement / information mediation system 200 may include a mediation application receiving unit 210, an advertisement / information data storage unit 220, a classification program providing unit 230, an updating unit 240, a classification result receiving unit 250, and an advertisement / It includes an information delivery unit 260, a billing processing unit 270 and a comprehensive report generation unit 280.

The mediation application receiving unit 210 receives a personalized advertisement / information mediation request from a plurality of advertisement / information service providers. The mediation application receiving unit 210 may provide an interface through which the advertisement / information service providers may set specific information and classification of the advertisement / information service they want to provide online. For example, through the mediation application receiving unit 210, the advertisement / information service providers may input information such as a web site or application to which an advertisement is to be exposed, an exposure type, an exposure period, a user's interest item to be targeted, and an advertisement fee.

The advertisement / information data storage unit 220 stores advertisement / information data to be provided to the user by the advertisement / information service providers. The advertisement / information data is stored in accordance with the classification included in the user-specific report. The advertisement / information data includes, in addition to the actual data used when displaying the advertisement, link information to a specific advertisement page.

The classification program providing unit 230 provides a classification program for generating a report that classifies interests for each user to the user client. The classification program provider 230 may provide a classification program directly to the client terminal, or may distribute the classification program to the client terminal through a server of an affiliate company.

When the update of the classification program occurs, the updater 240 reflects the update in the classification program and updates the previously installed classification program.

The classification result receiver 250 requests a report for each user from the client terminal, and receives the report to grasp the interest classification of the user of the corresponding client terminal.

The advertisement delivery unit 260 may match the classification result of the user's interests with the advertisement / information data stored in the advertisement / information data storage unit 220 to match the customized advertisement / information data that may be of interest to the user who sent the report. To pass.

The billing processing unit 270 counts the number of advertisement exposures or periods generated for each advertisement / information service provider based on the personalized advertisement / information data transferred and reflects the number of advertisement exposures in the advertisement charge billing.

When the user agrees to issue a comprehensive report based on the report issued by the plurality of client terminals, the comprehensive report generation unit 280 aggregates the reports received from the plurality of client terminals that may be grouped by the corresponding user ID. Create a comprehensive report. The generated aggregate report can be used for personalized advertising / information services, as described above.

As such, the advertisement / information brokerage system illustrated in FIG. 9 receives advertisement / information brokerage requests from a plurality of advertisement / information service providers, while receiving a report that can classify individual interests to a client terminal. Properly connect informative data and implement revenue models.

10 is a flowchart illustrating an advertisement / information mediation method according to an embodiment of the present invention.

In operation S400, a personalized advertisement / information mediation request is received from a plurality of advertisement / information service providers. The advertisement / information brokerage application may receive an interface for signing up and registering on a web page to be provided online.

In step S410, the classification of the advertisement / information service is set. The classification of the advertisement / information service may be directly selected by the advertisement / information service provider among predetermined items, or the advertisement / information mediation system 200 may designate a suitable classification.

In step S420, advertisement / information data for which classification is set is stored. The stored advertisement / information data is then exposed to users with interests corresponding to the classification.

In step S430, a report including the classification result is received from the client terminal. The report is generated from the personal information collected by the classification program installed in the client terminal. The report does not include personal information of the user and includes a classification result of the interest of the user of the client terminal which transmitted the report.

In step S440, the advertisement / information data matched with the classification result of the user's interest transmitted from the client is searched. As described above, since the advertisement / information data is stored in accordance with a specific classification, the advertisement / information data matching the classification result of the user's interest will be searched. For example, if a user's interest is classified and transmitted as “car”, the advertisement / information data such as a specific car brand or used car site may be searched among the stored advertisement / information data.

In step S450, the retrieved advertisement / information data is provided. The advertisement / information data may be provided in the form of a banner or pop-up of a web site.

By such an advertisement / information mediation method, an operator of the advertisement / information mediation system can provide a user with a personalized advertisement / information service while efficiently using a limited online advertising space.

For an advertisement / information service provider such as an advertiser, a loss caused by an advertisement exposure without considering a user can be reduced.

One embodiment of the present invention may also be implemented in the form of a recording medium containing instructions executable by a computer, such as a program module executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

While the methods and systems of the present invention have been described in connection with specific embodiments, some or all of those elements or operations may be implemented using a computer system having a general purpose hardware architecture.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

1 illustrates a configuration of a personalized advertising service of the prior art.

2 is a diagram illustrating an outline of a personalized advertisement / information service mediation model according to an embodiment of the present invention.

3 is a diagram illustrating a configuration of a classification program according to an embodiment of the present invention.

4 is a flowchart illustrating a report generation method according to an embodiment of the present invention.

5 is a signal flow diagram illustrating a method of providing an advertisement / information service according to an embodiment of the present invention.

6 is a signal flowchart illustrating a method of providing an advertisement / information service according to another embodiment of the present invention.

7 is a diagram illustrating a method for providing advertisement / information service according to another embodiment of the present invention.

8 is a diagram illustrating a comprehensive report issuing method according to another embodiment of the present invention.

9 is a block diagram illustrating a configuration of an advertisement / information mediation system according to an embodiment of the present invention.

10 is a flowchart illustrating an advertisement / information mediation method according to an embodiment of the present invention.

Claims (23)

In the method of mediating a personalized advertising / information service in the advertising / information mediation system, Receiving advertisement / information data to be mediated from at least one service provider; Providing the received advertisement / information data to a client terminal on which a program for classifying user interests is installed; Including; The program collects and analyzes personal information of a user of the client terminal to issue a report on the classification of the user's interests, and aggregates the issued report with a report received from another client terminal of the user. Issuing a report, and selectively displaying advertisement / information data matching the interest classification of the user among the received advertisement / information data based on the comprehensive report. The method of claim 1, The program provides the generated comprehensive report to other client terminals of the user, And the advertisement / information data is selectively displayed on the other client terminal based on the provided comprehensive report. The method of claim 1, Wherein the program sets a classification of advertisement / information data. The method of claim 1, Wherein the program further provides a function of directly setting a classification of the user's interests. The method of claim 3, Wherein the advertisement / information data includes link information to an advertisement / information page or an advertisement / information document file. The method of claim 3, Wherein the selected advertisement / information data is displayed in the form of a banner or pop-up advertisement on a web page at the client terminal. delete The method of claim 1, Receiving a log of advertisement / information data displayed from the client terminal. In the advertisement / information mediation system that provides a personalized advertising / information service, A mediation application receiving unit to receive advertisement / information data to be mediated from at least one service provider system; A classification program providing unit for providing the client terminal with a program for collecting and analyzing personal information generated at the client terminal and issuing and storing a report for each user; Advertising / information delivery unit for providing the received advertising / information data to the client terminal Including; The client terminal collects and analyzes the personal information of the user of the client terminal using the received program to issue a report on the classification of the user's interests, and the issued report is used for another client terminal of the user. Issuing a comprehensive report in aggregate with a report received from, and selectively displaying advertisement / information data matching the interest classification of the user among the received advertisement / information data based on the comprehensive report. Information brokerage system. 10. The method of claim 9, Advertising / mediation system further comprises a classification program provider for distributing a classification program for generating the classification results by collecting and analyzing personal information for each user. 10. The method of claim 9, The mediation application receiving unit is provided in the form of an online interface advertising / information brokerage system. In the method of providing personalized advertising / information services, Providing to the client terminal a program for collecting and analyzing personal information generated at the client terminal to issue and store a report for each user; Requesting transmission of the report in response to a connection request from the client terminal, The client terminal issues a report for the user of the client by using the program, aggregates the issued report with a report received from different client terminals of the same user, and issues a comprehensive report. Providing to the different client terminals, wherein the aggregate report is used for selection of advertisement / information data at the client terminal. The method of claim 12, Wherein said report is anonymized. The method of claim 13, The report is a method of providing a personalized advertising / information service that can distinguish the user by using a serial number or a dummy identifier. The method of claim 12, The program provided to the client terminal sets at least one of a plurality of client terminals of the same user as a host, receives a report including a user ID from the remaining client terminals, and aggregates the received report based on the user ID. Providing a function of generating a comprehensive report. The method of claim 12, And wherein said report comprises information about at least one classification determined by analysis of said personal information of a predetermined classification of interest. The method of claim 15, The program provides a personalized advertisement / information service providing method of providing a function of setting a physical address or a logical address of a client terminal configured as the host to transmit a report of the remaining client terminals to the client terminal configured as the host. A computer-readable recording medium installed in a first client terminal and having recorded thereon a program for providing a personalized service,  Collecting and analyzing personal information of a user generated at the first client terminal; Selecting at least one classification suitable for the user from among predetermined categories based on the analysis; Publishing and storing a report comprising the selected at least one classification; Receiving a report based on the personal information of the user generated at a second client terminal from the second client terminal; A function of issuing a comprehensive report by combining the issued report and the received report; And When the first client terminal requests access to a predetermined site, the advertisement / information data provided from the advertisement / information mediation server based on the comprehensive report so as to display the content corresponding to the selected at least one category. Function to select The computer-readable recording medium having the program recorded thereon. The method of claim 18, And a function of discarding the collected personal information after issuing the report. The method of claim 18, A computer-readable recording medium having a program recorded thereon that further includes a function of encrypting the report. The method of claim 18, The personal information is at least one of an uploaded / downloaded file, a document worked, a search term, a log of a visited site, a favorite site, an e-mail sent, an SMS, an MMS, a broadcast content watched or searched, and a VOD content. Computer-readable recording media. delete The method of claim 18, And a function of transmitting the comprehensive report to a third client terminal having a physical address or a logical address set.

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