KR101003675B1 - Method and system for agreeing to receipt of contents for the mean time using mo service - Google Patents

Abstract

Disclosed are a method and a system for temporarily receiving a content using a MO service. According to an embodiment of the present invention, a method of temporarily receiving a content using a MO service includes: receiving a message from a user terminal through a previously exposed reception number; Analyzing the received message and extracting additional information included in the message; And setting a condition of receiving content for the user terminal by using the extracted additional information.

MO (Mobile Originated), MT (Mobile Terminated), Opt-In, Condition Setting, Area Information, Location Information, Interest Information, Reception Time Information

Description

METHOD AND SYSTEM FOR AGREEING TO RECEIPT OF CONTENTS FOR THE MEAN TIME USING MO SERVICE}

The present invention relates to a method and a system that can temporarily set a reception condition for content using a MO service.

Advertising in a mobile environment has many advantages and disadvantages that are different from existing advertisements. Due to the characteristics of mobile devices, most mobile devices, it is possible to efficiently execute advertisements based on personal characteristics and location information such as gender and age. On the other hand, according to the implementation of the Opt-In system, it is difficult to execute legitimate advertisements if the consent for receiving advertisements is not made in advance from users who are the targets of advertisements, and spam is collectively Is considered).

In order to send an advertisement message under the Opt-In system, a consent from a user is essential, which is difficult because it requires a reception agreement process to be initiated by the user.

In addition, even if a target advertisement is received from the user and executed based on various information of the user, the target advertisement is delivered at an arbitrary time regardless of the consumer's request, so that the negative image can be completely removed from the user's point of view. I can't. For this reason, despite the utility of mobile advertising, the scope of use is very limited, and the reality is that it does not shake off the negative image.

In addition, as the current user consent is made based on the advertisement subject such as a specific site or a specific company, the current situation is that the user receives all the advertisements without selecting the user in all the fields in which the subject participates. It is also.

The present invention has been made to improve the prior art as described above, and an object of the present invention is to expose a specific MO number to be used for receiving consent in advance to users through a separate medium, and starts from the user for the exposed number It is to provide a method and system for receiving a motion to receive a specific advertisement as a MO, and appropriately analyzes the content to allow the advertisement message to be received in a limited field, space, and time.

Another object of the present invention is to temporarily set the reception condition (automatic release of the reception condition after a predetermined time), so that the user can predict in advance the time exposed to the advertisement which the user has agreed to receive. It is to provide a method and system that can be free from unnecessary advertisements by receiving no more advertisements (unnecessary advertisements).

It is still another object of the present invention to provide a method and a system for enabling an efficient advertisement reception by allowing a reception agreement to be based on a user's interest (advertisement) rather than an advertisement subject (a specific site or a specific company). .

Another object of the present invention is to efficiently set the conditions for receiving advertisements, to provide the user with the convenience of receiving only the desired advertisements, advertisers can be targeted to specific users without rejection advertising efficiency It is to provide a method and system that can maximize.

Still another object of the present invention is to add an advertisement including specific information such as a serial number, a barcode, a symbol, an image, etc. to a message provided to a user terminal, thereby allowing an advertiser to identify the recipient of the advertisement through the specific information. In addition, the present invention provides a method and a system for granting a separate benefit (discount, coupon, etc.) to the recipient of the advertisement.

The object of the present invention is not limited to the above-mentioned objects, and other objects not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object and to solve the problems of the prior art, a method of temporarily receiving the content using the MO service according to an embodiment of the present invention, the method comprising: receiving a message from a user terminal through a previously received reception number; Analyzing the received message and extracting additional information included in the message; And setting a condition of receiving content for the user terminal by using the extracted additional information.

According to an embodiment of the present invention, a system for temporarily receiving consent of content using a MO service includes: a receiving unit receiving a message from a user terminal through a previously exposed reception number; An analysis unit for analyzing the received message and extracting additional information included in the message; And a setting unit configured to set a condition of receiving content for the user terminal by using the extracted additional information.

Specific details of other embodiments are included in the detailed description and the accompanying drawings.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various different forms, and only the embodiments make the disclosure of the present invention complete, and those skilled in the art to which the present invention pertains. It is provided to fully inform the person having the scope of the invention, which is defined only by the scope of the claims. Like reference numerals refer to like elements throughout.

According to an embodiment of the present invention, a specific MO number to be used for a reception agreement is exposed to users in advance through a separate medium, and the MO is requested to receive a motion for a specific advertisement started by the user with respect to the exposed number. By properly analyzing the content, it can be set to allow the advertisement message to be limited for the field, space, and time requested by the user.

According to an embodiment of the present invention, by temporarily setting the reception condition (automatic release of the reception condition after a predetermined time), the user can predict in advance the time exposed to the advertisement which has been agreed to, and in addition to the expected time It is possible to freely receive unnecessary advertisements by not receiving anymore received advertisements (unnecessary advertisements).

According to an embodiment of the present invention, the reception consent is made based on the user's interest (advertisement) rather than the advertisement subject (specific site, specific company), thereby enabling efficient advertisement reception consent.

According to an embodiment of the present invention, by efficiently setting the conditions for receiving advertisements, the user is provided with the convenience of receiving only the desired advertisements, and the advertisers can be targeted to a particular user without rejection of the advertisements The efficiency can be maximized.

According to an embodiment of the present invention, an advertisement including specific information such as a serial number, a barcode, a symbol, an image, and the like is added to a message provided to a user terminal, thereby allowing an advertiser to identify a receiver of the advertisement through the specific information. Or grant additional benefits (discounts, coupons, etc.) to the recipient of the advertisement.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a network configuration of a system (hereinafter referred to as a system) for temporarily receiving a content using a MO service according to an exemplary embodiment of the present invention.

Referring to FIG. 1, the system 110 exposes a specific Mobile Originated (MO) number (eg, # 1234) to be used for reception consent to the user through the medium 120 in advance. In addition, the system 110 receives a consent for receiving specific content as a MO message through the user terminal 130 of the user with respect to the exposed number. Here, the user terminal 130 may include a mobile device such as a mobile phone, a laptop, a PC, a digital TV (DTV), and the like.

The system 110 properly analyzes the requested MO message, and sets the system to allow the content to be received in a limited field, space, and time. In addition, the system 110 may store and record the set contents in a user information database (see “270” of FIG. 2), and the user terminal 130 may store contents corresponding to the set contents through the communication network 140. Can be provided as

FIG. 2 is a block diagram illustrating the configuration of the system 110 of FIG. 1.

1 and 2, the system 110 includes a receiver 210, an analyzer 220, a setting unit 230, a storage unit 240, a notification unit 250, a provider 260, and a controller. 290 may include.

The receiver 210 exposes a reception number through the medium 120. In this case, the medium 120 is a separate (existing) medium, and may be a medium that does not require a user's consent or has already received the user's consent. In addition, the received number is a MO (Mobile Originated) number, for example, may include a number such as # 1234.

The reception unit 210 receives a message from the user terminal 130 via the communication network 140 through the exposed reception number. That is, the user requests the content that the user wants to receive by transmitting the MO message to the exposed MO number (# 1234) using the user terminal 130, and the receiver 210 transmits the transmitted MO message to the user. Received from the terminal 130.

Here, the message is a mobile originated (MO) message, and may include additional information such as interest information, reception time information, and region information, and the additional information may be displayed as a sentence or a keyword. In addition, the content is a concept that encompasses a variety of information or the contents of the text, code, voice, sound, image, video, etc., digitally produced, processed, and distributed, and may include advertisements, news, games, and the like. have.

In the following description, the content is limited to advertisements. However, limiting the content to the advertisement is for convenience of explanation and understanding of the present invention, and is not intended to narrow the implementation scope of the invention.

The analyzer 220 analyzes the received message and extracts additional information. Here, the additional information is generated according to the input tendency of the user when the message is written by the user of the user terminal 130 and included in the message, and may include interest information, region information, reception time information, and the like. have.

The setting unit 230 sets a condition for receiving an advertisement for the user terminal 130 by using the extracted additional information. That is, the setting unit 230 may set conditions of advertisement reception for the user terminal 130 in consideration of the extracted interest information, region information, reception time information, and the like as additional information.

In other words, the setting unit 230 sets the conditions of the advertisement reception, which has been widely and uniformly existing, subject (desired keyword, interest information), time (automatic release after maintaining the advertisement reception only for a limited short time, and reception time information). ) And space (consent only to advertisers in a specific region, regional information), and the like can be set so that an advertisement can be immediately provided according to elements desired by a user.

For example, when "movie" (interest information), "Yeoksam-dong" (regional information), and "Saturday evening from 6 to 7:00" (reception time information) are extracted as additional information, the setting unit 230 is located in Yeoksam-dong. May provide the user terminal 130 with information about a movie theater (phone number, address, etc.) and information about a movie playing at the movie theater (movie title, running time, etc.) between 6 pm and 7 pm on Saturday evening. As such, conditions for receiving advertisements for the user terminal 130 may be set.

Alternatively, the setting unit 230 may further set the condition of the advertisement reception for the user terminal 130 by further using the location information of the user terminal 130. That is, the setting unit 230 may set the condition of the advertisement reception for the user terminal 130 by using the location information of the user terminal 130 in addition to the interest information, the region information, the reception time information, etc., which are extracted as additional information. Can be.

To this end, the receiver 210 receives the location information of the user terminal 130 from a location-related system such as a GPS (Global Positioning System), a mobile communication company system, and sets the received location information of the user terminal 130. It may be delivered to the unit 230.

In addition, the setting unit 230, if the interest information, the region information, the reception time information, the location information of the user terminal 130 is extracted as additional information, the location information of the user terminal 130 from the location-related system Without having to receive, the condition for receiving an advertisement for the user terminal 130 can be set using the extracted additional information. However, extraction of the location information of the user terminal 130 as additional information corresponds to a case where the location information of the user terminal 130 is included in the message when the message is created by the user of the user terminal 130.

Alternatively, the setting unit 230 may set a condition for receiving an advertisement for the user terminal 130 by using the interest information, the reception time information, and the location information of the user terminal 130. For example, when a user wants to obtain information about a cold noodle store near his location, the user may use the user terminal 130 as “additional information” as “cold noodles store” (interest information), “11 am to 12 am Sunday”. "(Reception time information)" and "jamsil" (location information of the user terminal 130) may be written in the message and transmitted to the system 110. In this case, the setting unit 230 uses the additional information extracted by the analysis unit 220 ("cold noodles shop", "11 am to 12 am Sunday", "Jamsil") to the cold noodles shop near Jamsil. In order to provide information (address, phone number, location, etc.) to the user terminal 130 between 11 am and 12 am Sunday, conditions for receiving advertisements for the user terminal 130 may be set. For reference, location information of the user terminal 130 may not be created by the user, but may be received from a location tracking system.

In this way, the setting unit 230 allows the reception agreement is made based on the interest information (advertisement) of the user, not the advertising subject (specific site, specific company), thereby enabling efficient advertisement reception agreement. Accordingly, the system 110 according to an embodiment of the present invention provides the user with the convenience of receiving only the desired advertisements, and enables the advertiser to target the user without rejection targeting specific users to maximize the efficiency of the advertisement. can do.

The setting unit 230 may automatically release the set advertisement reception condition after a predetermined time. As a result, the user can anticipate the time exposed to the advertisement which he / she agrees to, and can freely receive unnecessary advertisements because the user does not receive any advertisements (unnecessary advertisements) that are randomly received in addition to the expected time.

The storage unit 240 stores the information on the condition of the advertisement receiving motion set in the user information database 270. Accordingly, the system 110 lists the information stored in the user information database 270 (conditions for receiving the advertisement of the user) as a list, so that the advertisement service can be more efficiently performed by using the list when an advertisement is requested later. can do. Here, the user information database 270 may be configured separately from the system 110 according to an embodiment of the present invention, or may be included in the system 110.

The notification unit 250 extracts the advertisement reception condition from the user information database 270 according to a request from the user terminal 130, and uses the MT (Mobile Terminated) message as a MT (Mobile Terminated) message. Notify 130. In this case, the request from the user terminal 130 may occur immediately or later on the setting of the condition for receiving the advertisement.

The notification unit 250 transmits a notification message to the user terminal 130 via the communication network 140 in relation to the setting of the condition for receiving the advertisement. That is, when the setting of the advertisement reception for the user is completed, the notification unit 250 may notify the user that the setting of the advertisement reception is completed by transmitting an MT message to the user.

In this case, the notification unit 250 may include an advertisement of content corresponding to the set condition of the advertisement reception agreement in the MT message. The advertisement included in the MT message may be the contents of the advertisement database that the operating entity of the system 110 recruits and builds up in advance for the advertiser.

The notification unit 250 adds specific information such as a serial number, a barcode, a symbol, an image to an advertisement included in the MT message, and allows an advertiser to identify the recipient of the advertisement through the specific information or to receive the advertisement of the advertisement. To give them extra benefits.

The notification unit 250 may include a response number in which the user can respond to the MT message. The response number may be a number (eg, # 1234-567890) that the system 110 receives, and when the user responds to the response number, the system 110 responds to the appropriate subsequent response (eg, Questions / requests, etc.) The system 110 may repeat this process as many times as necessary.

The providing unit 260 searches for an advertisement corresponding to the set advertisement reception condition from the content information database 280 and provides the searched advertisement to the user terminal 130 via the communication network 140. Here, the content information database 270 may be configured separately from the system 110 according to an embodiment of the present invention, or may be included in the system 110.

In this case, the provider 260 may include the identification information for identifying the user or a response number for the user to respond to the searched advertisement and provide the same to the user terminal 130.

Here, the identification information may include specific information such as a serial number, a barcode, a symbol, an image, and the like. The provider 260 may allow the advertiser to identify the recipient of the corresponding advertisement or grant a separate benefit through the identification information. For example, when a user shows an advertisement provided to the user terminal 130 to the advertiser, the advertiser identifies the user through the identification information included in the advertisement, or provides a separate benefit (eg, a discount, a prize, etc.) to the user. Can provide.

The provider 260 transmits the retrieved advertisement to the user terminal 130 by using a Short Message Service (SMS) message, a Multimedia Message Service (MMS) message, or a Call Back Uniform Resource Locator (URL) message. Can provide.

The controller 290 controls the overall system 110 according to the embodiment of the present invention. That is, the controller 290 may control operations of the receiver 210, the analyzer 220, the setter 230, the storage 240, the notifier 250, and the provider 260.

3 is a flowchart illustrating a method of temporarily receiving a content using a MO service according to an embodiment of the present invention. Here, an embodiment of the present invention may be implemented by the system 110 of FIG.

1 and 3, in step S310, the system 110 exposes a received number through the medium 120. In this case, the medium 120 is a separate (existing) medium, and may be a medium that does not require a user's consent or has already received the user's consent. In addition, the received number is a MO (Mobile Originated) number, for example, may include a number such as # 1234.

Next, in step S320, the system 110 receives a message from the user terminal 130 via the communication network 140 through the exposed reception number. That is, the user requests an advertisement that the user wants to receive by transmitting a MO message to the exposed MO number (# 1234) using the user terminal 130, and the system 110 transmits the MO message to the user. Received from the terminal 130.

Here, the message is a mobile originated (MO) message, and may include additional information such as interest information, reception time information, and region information, and the additional information may be displayed as a sentence or a keyword.

Next, in step S330, the system 110 extracts additional information by analyzing the received message. Here, the additional information is generated according to the input tendency of the user when the message is written by the user of the user terminal 130 and included in the message, and may include interest information, region information, reception time information, and the like. have.

Next, in step S340, the system 110 sets a condition for receiving an advertisement for the user terminal 130 by using the extracted additional information. That is, the system 110 may set conditions of advertisement reception for the user terminal 130 in consideration of interest information, region information, reception time information, and the like, which are extracted as additional information.

In other words, the system 110 sets the conditions of the advertisement reception, which has been widely and uniformly existing, such as the topic (the desired keyword, the interest information), the time (the automatic release after the maintenance of the advertisement reception only for a limited time, and the reception time information). By considering the factors such as space (consent of receiving advertisements only to advertisers in a specific region, local information), advertisements can be provided immediately according to elements desired by a user.

For example, when "movie" (interest information), "Yeoksam-dong" (local information), and "Saturday evening 6-7 pm" (reception time information) are extracted as additional information, the system 110 is a movie theater located in Yeoksam-dong. In order to provide the user terminal 130 with information (phone number, address, etc.) and information about a movie (movie title, running time, etc.) screened at the cinema between 6 pm and 7 pm on Saturday evening, Conditions for receiving advertisements for the user terminal 130 may be set.

Alternatively, the system 110 may further use the location information of the user terminal 130 to set conditions for receiving advertisements for the user terminal 130. That is, the system 110 may set the condition of the advertisement reception for the user terminal 130 by using the location information of the user terminal 130 in addition to the interest information, the region information, the reception time information, etc. extracted as additional information. have.

To this end, the system 110 receives location information of the user terminal 130 from a location-related system such as a global positioning system (GPS), a mobile communication company system, etc., and sets a condition of advertisement reception for the user terminal 130. Can be used to

Alternatively, when the interest information, the region information, the reception time information, the location information of the user terminal 130, and the like are extracted as additional information, the system 110 receives the location information of the user terminal 130 from the location-related system. Without receiving, the condition for receiving an advertisement for the user terminal 130 may be set using the extracted additional information. However, extraction of the location information of the user terminal 130 as additional information corresponds to a case where the location information of the user terminal 130 is included in the message when the message is created by the user of the user terminal 130.

Alternatively, the system 110 may set conditions of advertisement reception for the user terminal 130 by using the interest information, the reception time information, and the location information of the user terminal 130. For example, when a user wants to obtain information about a cold noodle store near his location, the user may use the user terminal 130 as “additional information” as “cold noodles store” (interest information), “11 am to 12 am Sunday”. "(Reception time information)" and "jamsil" (location information of the user terminal 130) may be written in the message and transmitted to the system 110. In this case, the system 110 uses additional information extracted through the analysis ("cold noodles shop", "11 am-12 am Sunday", "Jamsil"), information about the cold noodles shop near the Jamsil (address, Phone number, location, etc.), so that the user terminal 130 can be provided to the user terminal 130 between 11 am and 12 am Sunday. For reference, location information of the user terminal 130 may not be created by the user, but may be received from a location tracking system.

In this way, the system 110 allows the reception agreement to be made based on the interest information (advertisement) of the user rather than the advertising subject (specific site, specific company), thereby enabling efficient advertisement reception agreement. Accordingly, the system 110 may provide the user with the convenience of receiving only the desired advertisement, and may allow the advertiser to perform a targeted advertisement without objection to a specific user, thereby maximizing the efficiency of the advertisement.

On the other hand, the system 110 may automatically release the set conditions for receiving the advertisement after a predetermined time. As a result, the user can anticipate the time exposed to the advertisement which he / she agrees to, and can freely receive unnecessary advertisements because the user does not receive any advertisements (unnecessary advertisements) that are randomly received in addition to the expected time.

Next, in step S350, the system 110 stores the information on the condition of receiving the set content (advertisement) in the user information database 270. Accordingly, the system 110 lists the information stored in the user information database 270 (conditions for receiving the advertisement of the user) as a list, so that the advertisement service can be more efficiently performed by using the list when an advertisement is requested later. can do. In this case, the user information database 270 may be configured separately from the system 110, or may be included in the system 110.

Next, in step S360, the system 110 transmits a notification message to the user terminal 130 via the communication network 140 in connection with the setting of the condition for receiving the advertisement. That is, when the setting of the advertisement reception for the user is completed, the system 110 may notify the user that the setting of the advertisement reception is completed by transmitting a MT (Mobile Terminated) message to the user.

In this case, the system 110 may include an advertisement of content corresponding to the set advertisement reception condition in the MT message. The advertisement included in the MT message may be the contents of an advertisement database that the operating entity of the system 110 recruits and builds in advance to the advertiser.

In addition, the system 110 may add specific information such as a serial number, a barcode, a symbol, an image, etc. to the advertisement included in the MT message, thereby allowing the advertiser to identify the recipient of the advertisement through the specific information, Allow recipients to be given extra benefits.

The system 110 may also include a response number in which the user can respond, in the MT message. The response number may be a number (eg, # 1234-567890) that the system 110 receives, and when the user responds to the response number, the system 110 responds to the appropriate subsequent response (eg, Questions / requests, etc.) The system 110 may repeat this process as many times as necessary.

In addition, the system 110 extracts the advertisement reception condition from the user information database 270 according to a request from the user terminal 130 and uses the extracted advertisement reception condition as an MT message in the user terminal 130. You can notify. In this case, the request from the user terminal 130 may occur immediately or later on the setting of the condition for receiving the advertisement.

As such, the system 110 sets a condition for receiving the advertisement of the user, stores the setting information, and transmits the setting completion information to the user terminal 130 of the user, and then the user of the user through the following process. The terminal 130 provides an advertisement that the user has received.

That is, when the condition of the advertisement reception agreement set for the user is satisfied, the system 110 searches the content information database 280 for an advertisement corresponding to the condition of the advertisement reception agreement set above.

Thereafter, the system 110 provides the searched advertisement to the user terminal 130 of the user via the communication network 140. Here, the content information database 270 may be configured separately from the system 110, or may be included in the system 110.

In this case, the system 110 may include the identification information for identifying the user or a response number for the user to respond to the searched advertisement and provide the same to the user terminal 130.

Here, the identification information may include specific information such as a serial number, a barcode, a symbol, an image, and the like. The system 110 may allow the advertiser to identify the recipient of the advertisement or grant a separate benefit through this identification information. For example, when a user shows an advertisement provided to the user terminal 130 to the advertiser, the advertiser identifies the user through the identification information included in the advertisement, or provides a separate benefit (eg, a discount, a prize, etc.) to the user. Can provide.

In addition, the system 110 transmits the searched advertisement to the user terminal 130 using a short message service (SMS) message, a multimedia message service (MMS) message, or a call back Uniform Resource Locator (URL) message. Can be provided to In this case, the system 110 may include a discount ticket, a coupon, etc. in the MMS message and provide the same to the user terminal 130. The coupon may include a unique identification number, bar code, etc. may be used as a means of identification when contacting the advertiser. The user may visit the advertiser with the MMS message and receive a discount.

Meanwhile, as another embodiment, the system 110 may query / request an advertisement through keyword input and automatically respond to it. For example, as shown in FIG. 4, a user writes a message to the user terminal 130 "the pharmacy open on Sunday evening at 7 pm, the nearest place in Yeoksam-dong, Gangnam-gu" 410, and sends the message to the system 110. ) Can be sent.

In this case, the system 110 retrieves information (phone number, address, etc.) for a pharmacy open on Sunday evening by using the transmitted message, and automatically returns the search result to the user terminal 130 of the user. I can serve you. Accordingly, as shown in FIG. 5, the user terminal 130 displays information such as the name of the pharmacy 510, the telephone number 520, and the address 530 of the pharmacy open at 7 pm on Sunday. Will be.

At this time, if the user does not like the search result, the system 110 may perform a re-search with the same keyword, and provide the re-search result to the user terminal 130 of the user. For reference, the system may be configured to process the re-search by using the reply to the menu provided to the user terminal 130 (using a virtual number, sending a reply without content).

In addition, when there are several search results, the system 110 may select an advertisement to be transmitted according to the registration condition of the advertiser. For example, when a search request comes from the same user with the same keyword, the system 110 may select another advertisement except for the previously exposed advertisement and transmit the same advertisement to the user terminal 130 of the user. In this case, when there are no more advertisements to be delivered for the keyword, the system 110 may transmit a guide message in this regard. In addition, after a day or a predetermined time, the system 110 may reset the duplicate search history of the user.

On the other hand, if there is no advertisement that matches the keyword, the system 110 may deliver a similar advertisement to the user terminal 130 as a search result as needed. If there is no similar advertisement, the system 110 transmits a guide message including a separate advertisement (public interest advertisement, etc.) to the user terminal 130, and at the same time notifying that there is no search result (advertising), Ads can be displayed.

Alternatively, the system 110 may allow several advertisements to be transmitted together in one search result based on various conditions such as an agreement with an advertiser and keyword frequency. As a result, the user may select one or more of a plurality of advertisements to receive the advertisement service.

Embodiments of the present invention include computer readable media including program instructions for performing various computer implemented operations. The computer readable medium may include program instructions, local data files, local data structures, or the like, alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, and flash memory. Hardware devices specifically configured to store and execute program instructions, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below, but also by the equivalents of the claims.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

1 is a diagram illustrating a network configuration of a system for temporarily receiving consent of content using a MO service according to an exemplary embodiment of the present invention.

FIG. 2 is a block diagram illustrating the configuration of the system of FIG. 1.

3 is a flowchart illustrating a method of temporarily receiving a content using a MO service according to an embodiment of the present invention.

4 and 5 illustrate an example of automatically responding to an advertisement request according to another embodiment of the present invention.

<Explanation of symbols for main parts of the drawings>

110: system 120: medium

130: user terminal 140: communication network

210: receiver 220: analyzer

230: setting unit 240: storage unit

250: notification unit 260: providing unit

270: user information database 280: content information database

290: control unit

Claims (16)

In the temporary reception agreement method of the content with respect to the system of the temporary reception agreement, The system for temporarily receiving consent of the content includes a receiver, a setup unit, a provider, The method of temporarily receiving consent of the content, At the receiving unit, at least one of interest information, region information, and reception time information from the user terminal through a previously exposed reception number, which is a MO number specified for providing content to the user terminal using a mobile originated (MO) service. Receiving additional information; In the setting unit, the received additional information is set as a content receiving condition for the user terminal to temporarily hold the receiving agreement for the content according to the condition of the content receiving agreement and receive the receiving consent for the content after a certain time. Automatically releasing it; And In the providing unit, searching for content corresponding to the content reception agreement condition and providing the searched content to the user terminal; Method of temporarily receiving consent of the content using the MO service, comprising a. delete delete The method of claim 1, The method of temporarily receiving consent of the content, In the receiving unit, further comprising the step of receiving the location information of the user terminal from a location-related system, The step of setting the content reception agreement conditions, Further comprising the received location information, setting a condition of the content receiving motion Method of temporarily receiving consent of the content using the MO service, comprising a. delete delete The method of claim 1, The step of providing to the user terminal, In the providing unit, the searched content includes the identification information for identification of the user terminal, or a response number to which the user terminal can respond, and provide the same to the user terminal. Method for temporarily receiving the content using the MO service, characterized in that. The method of claim 7, wherein The step of providing to the user terminal, Providing the content to the user terminal using one of an SMS message, an MMS message, or a callback URL message. Method of temporarily receiving consent of the content using the MO service, comprising a. The method of claim 1, The system for temporarily receiving consent of the content further includes a storage unit, a notification unit, The method of temporarily receiving consent of the content, In the storage unit, storing the set content receiving agreement condition in a user information database; And In the notification unit, extracting a condition of the content reception agreement from the user information database and notifying the user terminal according to a request from the user terminal; Temporary reception method of the content using the MO service, characterized in that it further comprises. The method of claim 1, The system for temporarily receiving consent of the content further comprises a notification unit, The method of temporarily receiving consent of the content, Transmitting, by the notification unit, a notification message to the user terminal in connection with setting a condition of the content reception agreement; Temporary reception method of the content using the MO service, characterized in that it further comprises. A computer-readable recording medium for recording a program for executing the method of any one of claims 1, 4 and 7 to 10 on a computer. Receive at least one additional information of interest information, area information, and reception time information from the user terminal through a previously exposed reception number, which is a MO number specified for providing content to the user terminal using a mobile originated (MO) service A receiving unit; Setting the received additional information as a condition for receiving a content for the user terminal to temporarily maintain the agreement for the content according to the condition for receiving the content and automatically canceling the agreement for the content after a predetermined time. Setting unit; And Providing unit for searching the content corresponding to the condition of the content receiving agreement to provide the searched content to the user terminal System for temporarily receiving consent of the content using the MO service, characterized in that it comprises a. delete The method of claim 12, The receiving unit, Receiving location information of the user terminal from a location-related system; The setting unit, And receiving the location information, and setting the condition of the content receiving agreement. delete The method of claim 12, The providing unit, Providing the user terminal with identification information for identification of the user terminal or a response number to which the user terminal can respond to the searched content. System for temporarily receiving consent of the content using the MO service, characterized in that.

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