KR101001785B1 - Mehthod and system for charging expadable advertiserment - Google Patents

Abstract

Expandable advertising billing method and system. The expandable advertising billing method includes determining an additional advertisement region for expanding an advertisement and determining a charge for the advertisement as the advertisement including the additional advertisement region is expanded and exposed.

Search, ad, expand, add, charge

Description

Expandable ad billing method and system {MEHTHOD AND SYSTEM FOR CHARGING EXPADABLE ADVERTISERMENT}

The present invention relates to an expandable billing method and system, and more particularly, to an expandable billing method and system for billing an advertisement cost to an advertiser as an ad including an additional advertising area determined to expand an ad is expanded and exposed. will be.

In general, the search advertising method allows the advertiser to enter advertising information such as product / keyword / title & description / site and make a payment so that the search advertising system can provide the search results for the keyword entered by the user. When the advertiser has a high degree of association with the keyword to extract and provide.

1 is a diagram illustrating an example of a conventional search advertisement.

Referring to FIG. 1, in the conventional search advertisement method, when a user inputs a search term for an integrated search into the search term input terminal 110 and selects the search menu 111, the search service screen 100 merges the search term. As an example of a search advertisement that is highly related to a search result, advertisements 121, 122, 131, which are pre-registered by advertisers in an advertisement area such as sponsor link 120, power link 130, and plus pro 140, 132, 133, 141.

However, in the conventional search advertisement method, as shown in FIG. 1, since the regions 120, 130, and 140 of the search advertisement provided according to the integrated search result are limited, one advertisement 121, 122, 131, 132, 133 is provided. However, there is a problem in that detailed advertisement information cannot be provided because the area that can be exposed is limited per 141). In addition, the conventional search advertisement method has a problem that a user who is provided with a search result may not be provided with sufficient information about how highly related to a search word input by the user as a search advertisement including only limited advertisement information is exposed.

Therefore, various researches and developments have been made to expand an advertisement that can expand an area that can be exposed per search advertisement or provide information of a search advertisement in more detail. Therefore, there is a demand for a charging method suitable for such various ad expansion methods.

The present invention provides an expanded advertising billing method and system for billing an advertiser an advertisement cost as an advertisement including an additional advertisement area determined to expand an advertisement is extended and exposed.

In addition, the present invention is an expandable advertisement that exposes a wider variety of expandable ads by receiving the option, the size, form or area of the expandable ad to expose additional information about the expandable ads from the advertiser in advance, and charges the exposed expandable advertising costs to the advertiser Provide a charging method and system.

In another aspect, the present invention provides an expanded advertising billing method and system for providing additional information to the user when the user requests additional information on the expandable advertisement, and billing the advertiser the advertising cost according to the provision of the additional information on the advertisement.

The present invention also provides an expandable advertising billing method and system for exposing additional information to a user when the user rolls over the expandable ad or selects additional information included in the expandable ad, and bills the advertiser for the exposure of the additional information. to provide.

In another aspect, the present invention provides a method and system for expanding the advertising billing to charge the advertiser with the advertising costs when the user who reads the additional information on the expandable advertising to click on the advertisement with interest in the advertising.

In another aspect, the present invention provides an expanded advertising billing method and system for billing advertisers by differently calculating the advertising cost for the expandable advertising in accordance with a pre-purchase or post-payment method.

In another aspect, the present invention provides a method and system for expanding the advertising billing to charge the advertising costs after receiving the user's consent by calculating the billing amount according to the user's operation by the option of the selected expandable advertising when purchasing the advertisement.

The present invention also provides an expanded advertising billing method and system for charging an advertiser an additional advertising cost according to the exposure order of the advertisement exposed by the selected expandable advertising option when the advertisement is pre-paid.

In another aspect, the present invention provides a method and system for expanding the advertising billing to charge the advertiser advertising costs when the expandable advertising is exposed for a predetermined time or more.

In another aspect, the present invention provides a method and system for expanding the advertising billing to charge the advertiser advertising costs regardless of the exposure time when the expandable advertising is clicked.

Expandable advertising billing method according to an embodiment of the present invention includes the step of determining an additional advertising area for expanding the advertisement and determining the billing for the advertisement in accordance with the expanded exposure of the ad including the additional advertising area do.

Expandable advertising billing system according to an embodiment of the present invention is to determine the billing for the advertisement in accordance with the expanded advertising determining unit for determining an additional advertising area for expanding the advertisement and the advertisement including the additional advertising area is expanded. It includes an advertising billing unit.

According to the present invention, it is possible to provide an expandable advertising charging method and system for charging an advertisement cost to an advertiser as an advertisement including an additional advertisement area determined to expand an advertisement is extended and exposed.

In addition, according to the present invention, by selecting the size, form or area of the expandable ads to expose additional information about the expandable ads from the advertiser in advance to expose a variety of expandable ads, and billing the expanded expandable advertising costs to the advertiser Expandable advertising billing method and system can be provided.

In addition, according to the present invention, if the user requires additional information about the expandable advertisement to provide the user with additional information, and to provide a scalable advertising billing method and system for billing the advertiser the advertising costs according to the provision of the additional information about the advertisement. Can be.

Also, according to the present invention, when the user mouses over the expandable ad or selects additional information included in the expandable ad, the expandable advertisement charging method and system for exposing the additional information and charging the advertiser for the exposure of the additional information is provided. Can provide.

In addition, according to the present invention, when a user who reads additional information on an expandable advertisement clicks on an advertisement due to interest in the advertisement, the present invention may provide an expandable advertisement charging method and system for charging the advertiser with the corresponding advertisement cost.

In addition, according to the present invention, it is possible to provide an expandable advertising billing method and system for billing advertisers by differently calculating the advertising cost for the expandable advertisement according to a pre-purchase or post-payment method.

In addition, according to the present invention, it is possible to provide a scalable advertising billing method and system for billing the advertising costs after receiving the user's consent by calculating the billing amount according to the user's action by the option of the selected expandable advertising when purchasing the advertisement.

In addition, according to the present invention, it is possible to provide an expandable advertising billing method and system for charging an advertiser an additional advertising cost according to the exposure order of the advertisement exposed by the selected expandable advertising option at the time of advertisement pre-purchase.

In addition, according to the present invention, when the expandable advertisement is exposed for a predetermined time or more, it is possible to provide an expandable advertisement charging method and system for charging an advertisement cost to the advertiser.

In addition, according to the present invention, when the expandable advertisement is clicked, it is possible to provide an expandable advertisement charging method and system for charging an advertisement cost to the advertiser regardless of the exposure time.

Hereinafter, a method and a system for expanding advertisement billing will be described in detail with reference to the accompanying drawings.

2 is a view showing an interlocking relationship between an extended advertisement billing system, an advertiser terminal, and a user terminal according to the present invention.

Referring to FIG. 2, the expandable advertising billing system 200 receives a selection from the advertiser terminals 220-1 through 220-n connected through the Internet 210 to purchase an expandable advertisement that an advertiser wants to purchase.

The expandable advertising billing system 200 receives an exposure method for the expandable advertisement selected by the advertiser from the advertiser terminals 220-1 to 220-n connected through the Internet 210. For example, the expandable advertising billing system 200 may be a video, flash, image, or text in an exposure manner for the selected expandable advertisement by the advertiser from advertiser terminals 220-1 through 220-n connected through the Internet 210. Either of which may be determined.

The expandable advertising billing system 200 receives additional information according to the exposure method for the expandable advertisement determined by the advertiser from the advertiser terminals 220-1 to 220-n connected through the Internet 210. For example, when the exposure method is a video or flash method, the expandable advertisement billing system 200 may be configured for the expandable advertisement determined by the advertiser from the advertiser terminals 220-1 to 220-n connected through the Internet 210. You can upload a video or Flash file. For example, when the exposure method is an image or text method, the expandable advertisement billing system 200 may be configured for the expandable advertisement determined by the advertiser from the advertiser terminals 220-1 to 220-n connected through the Internet 210. You can register image or text file.

The expandable advertising billing system 200 displays the expandable advertisement associated with the search result according to a search request for a query input by the user from the user terminals 230-1 to 230-n connected through the Internet 210. It is exposed to the user terminal (230-1 ~ 230-n) connected through).

3 is a diagram illustrating an example of an expandable advertisement according to the present invention.

Referring to FIG. 3, the expandable advertisement 300 further includes an additional information menu 310 as well as basic advertisement information such as an advertisement title, an advertisement description, a URL of an advertisement site, an advertisement image, and the like. When the additional information menu 310 is clicked by a user of the user terminals 230-1 to 230-n, additional information included in the expandable advertisement 300 may be extended and exposed. The additional information may be exposed in various forms such as a video, a flash, an image, or a text for providing the user with detailed information about the expandable advertisement 300.

The expandable advertisement charging system 200 exposes additional information included in the expandable advertisement to the user terminals 230-1 to 230-n according to the user's operation of the exposed expandable advertisement. For example, the expandable advertising billing system 200 mouses over for a predetermined time or more to the expandable advertisement 300 to which the users of the user terminals 230-1 to 230-n connected through the Internet 210 are exposed. Alternatively, when the additional information menu 310 is clicked on, additional information included in the expandable advertisement 300 may be exposed to the user terminals 230-1 to 230-n.

4 is a diagram illustrating an example of an expandable advertisement service according to the present invention.

Referring to FIG. 4, the expandable advertisement 400 includes additional information as well as basic advertisement information such as an advertisement title, an advertisement description, a UAL of an advertisement site, an advertisement image, and the like. The expanded advertisement 410 expands in size, area, and shape of the expandable advertisement 400 so that the additional information can be provided to the user according to the user's mouseover operation. The additional information may be provided as a video / flash 411 or a thumbnail / text 412. Advertiser site movement 420 moves to the advertiser's site linked with the expanded advertisement 410 when the user clicks on the expanded advertisement 410.

The expandable advertising billing system 200 bills the advertiser for advertising costs associated with exposure to additional information included in the expandable advertisement to advertisers of advertiser terminals 220-1 to 220-n connected through the Internet 210. That is, the expandable advertising billing system 200 expands and exposes the expandable advertisement including the additional information to the user terminals 230-1 to 230-n connected through the Internet 210. Accordingly, the charge for the expanded exposed advertisement is determined, and the advertisement fee is charged to the determined advertisement to the advertiser of the advertiser terminals 220-1 to 220-n connected through the Internet 210.

As described above, the expandable advertising billing system 200 according to the present invention receives a variety of expandable ads to the user by selectively selecting the size, form or area of the expandable ad that exposes additional information about the expandable ad from the advertiser in advance. In addition, the advertiser may be charged the exposed expandable advertising costs.

5 is a view showing the configuration of the expandable advertising billing system according to an embodiment of the present invention.

Referring to FIG. 5, the expandable advertising billing system 200 includes an expanded advertising determining unit 510 and an advertising charging determining unit 520.

The expanded advertisement determiner 510 determines an additional advertisement area for expanding the advertisement. That is, the expanded advertisement determiner 510 determines whether to expose the additional advertisement area for expanding the expanded advertisement 300 as shown in FIG. 3. For example, when the advertisement owner purchases a desired advertisement, the expanded advertisement determining unit 510 performs an operation such as a mouseover on the expandable advertisement 300 or the user clicks on the additional information menu 310. The advertisement may be determined by selecting whether to expose the additional advertisement area that may expose additional information about the expandable advertisement 300.

6 is a diagram illustrating an example of a configuration of an extended advertisement determining unit.

Referring to FIG. 6, the extended advertisement determiner 510 includes an exposure selector 610 and an additional information input unit 620.

The exposure selector 610 selects whether to expose the additional advertisement area for expanding the advertisement. For example, the exposure selection unit 610 may be optionally selected whether to use the additional advertisement to determine whether to expose the additional advertisement area for expanding the expandable advertisement to be purchased from the advertiser.

The additional information input unit 620 inputs additional information included in the additional advertisement area. That is, the additional information input unit 620 inputs additional information for determining whether to use the additional advertisement area, size, or shape.

The additional information input unit 620 selects and inputs an advertisement exposure method exposed to the additional advertisement area, and inputs additional information on the advertisement exposure method.

For example, the additional information input unit 620 may receive an advertisement to be exposed in the additional advertisement area from an advertiser by selecting one of a video, flash, thumbnail, or text, and the advertisement exposure method. You can enter additional information about.

For example, when the advertisement exposure method is selected as a video or flash method, the additional information input unit 620 may upload a video or flash file for an advertisement to be exposed in the additional advertisement area and input the additional information about the advertisement exposure method. Can be.

For example, when the advertisement exposure method is selected as a thumbnail or text method, the additional information input unit 620 may upload an image corresponding to the thumbnail to be exposed in the additional advertisement area or input text corresponding to the advertisement text.

The advertisement billing determiner 520 determines the billing for the advertisement as the advertisement including the additional advertisement region is extended and exposed. That is, the advertisement billing determiner 520 expands and exposes the advertisement including the additional advertisement region, and determines the charge for the expanded and exposed advertisement according to the charging scheme for the advertisement.

For example, when the advertisement including the additional advertisement region is extended and exposed for a predetermined time or more, the advertisement billing determining unit 520 determines the charge for the advertisement or as the advertisement including the additional advertisement region is expanded and exposed. If clicks on the advertisement, it is possible to determine the billing for the advertisement.

The advertisement billing determiner 520 determines the billing for the expandable advertisement in a different manner according to a pre-purchase or post-payment method for the advertisement including the additional advertisement region.

For example, when the advertisement is a pre-purchased advertisement, the advertisement billing determiner 520 may determine a premium charged amount according to the advertisement exposure ranking when the option for the advertisement including the additional advertisement region is selected. The pre-purchase advertising method is a method of paying an advertising fee in advance according to the number of times the advertisement is exposed, for example, an advertisement may be a cost per millennium (CPM) method in which a predetermined amount per 1000 impressions is prepaid. The CPM advertising product may report based on an effective exposure criterion when reporting an advertisement effect.

For example, when the advertisement is selectable as an expandable advertisement product option that is purchased on a first-come-first-served basis or auction is completed, the advertisement billing determination unit 520 may add an additional charge of 5-20% in consideration of the ranking of the advertisement. .

7 is a diagram illustrating an example of a configuration of an advertisement billing determining unit.

Referring to FIG. 7, the advertisement billing determination unit 520 includes an expanded advertisement exposure unit 710 and a billing amount calculation unit 720.

The expanded advertisement exposure unit 710 exposes the additional information included in the additional advertisement area to the user according to a request for viewing additional information about the advertisement of the user.

For example, when the advertiser purchases the keyword "donkey" at 50,000 won on the first-come-first-served basis, the expanded ad exposure unit 710 pays 51,500 won by adding 5% to the purchase price for the advertisement. In response to a request for viewing additional information on an advertisement of the user, additional information included in the additional advertisement area may be exposed to the user.

For example, when the advertiser purchases the keyword "flower delivery", which is the first place in a bidding purchase, for 200,000 won, the expanded advertisement exposure unit 710 should pay 240,000 won by adding 20% to the purchase price for the advertisement. In response to a request for viewing additional information about an advertisement of the user, additional information included in the additional advertisement area may be exposed to the user.

If the billing method for the advertisement is a postpaid payment method, the billing amount calculation unit 720 calculates the first billing amount for the advertisement according to the exposure of the additional information, and exposes the additional information to the operation of the user. Accordingly, the second billed amount for the advertisement is calculated. For example, the postpaid payment method may be a cost per click (CPC) method in which an advertisement fee may be charged to the advertiser according to the number of times the user clicks the expandable advertisement.

For example, when the advertiser registers a keyword “flower delivery” as an expandable advertisement product that is exposed in an image / text manner as an additional purchase and a maximum billing amount of 200 won, the billing amount calculation unit 720 displays the user's mouse. When additional information included in the expandable advertisement product is exposed due to selection of an over or additional information menu, '200 * 5% = 10 won' may be calculated as the first billing amount for the advertisement. In addition, when the user clicks on the expandable advertisement in which the additional information is exposed, the billing calculator 720 may calculate '200 * 120% = 220 won' as the second billed amount for the advertisement.

As described above, the expandable advertising billing system 200 according to the present invention may charge the advertiser by differently calculating the advertising cost for the expandable advertisement according to a pre-purchase or post-payment method.

8 is a view showing the flow of the expandable advertising billing method according to an embodiment of the present invention.

2 and 8, in step S810, the expandable advertisement charging system 200 determines an additional advertisement region for expanding the advertisement. That is, in step S810, the expandable advertising billing system 200 determines whether to expose an additional advertisement area for expanding the expandable advertisement 300 as shown in FIG. 3.

For example, when the advertiser purchases the desired advertisement, in step S810, the expandable advertising billing system 200 performs an operation such as a user clicking the additional information menu 310 or a mouseover on the expandable advertisement 300. In this case, in order to expose additional information included in the expandable advertisement 300, whether or not to expose the additional advertisement region may be selected and determined by the advertiser.

9 is a diagram illustrating an example in which an extended advertisement determination step is specified.

2 and 9, in step S910, the expandable advertisement billing system 200 selects whether to expose an additional advertisement region for expanding the advertisement. For example, in step S910, the expandable advertising billing system 200 may be optionally selected whether to use an additional advertisement for determining whether to expose an additional advertisement area for expanding the expandable advertisement to be purchased from the advertiser. have.

In operation S920, the extended advertisement charging system 200 inputs additional information included in the additional advertisement region in which the exposure is selected. That is, in operation S920, the expandable advertisement charging system 200 inputs additional information for determining whether to use the additional advertisement region, the size, or the form of the expandable advertisement.

For example, in step S920, the expandable advertisement billing system 200 selects and inputs an advertisement exposure method exposed to the additional advertisement area, and inputs additional information on the advertisement exposure method.

In operation S920, the expandable advertisement billing system 200 may display an advertisement to be exposed in the additional advertisement area from an advertiser of the advertiser terminals 220-1 to 220-n connected through the Internet 210. The additional information may be input by selecting an exposure method among one of thumbnail, thumbnail, and text.

For example, when the advertisement exposure method is a video or flash method, in step S920, the expandable advertising billing system 200 uploads a video or a flash file for an advertisement to be exposed in the additional advertisement area and then, for the advertisement exposure method. You can enter it as additional information.

If the advertisement display method is a thumbnail or a text method, in step S920, the expandable advertising billing system 200 uploads an image corresponding to a thumbnail to be exposed to the additional advertisement area or displays text corresponding to an advertisement text. It can be entered as additional information about the exposure method.

In operation S820, the expandable advertisement billing system 200 determines the charge for the advertisement as the advertisement including the additional advertisement region is extended and exposed. That is, in operation S820, the expandable advertisement billing system 200 expands and exposes the advertisement including the additional advertisement region and determines the charge for the expanded and exposed advertisement according to the charging scheme for the advertisement.

For example, in step S820, the expandable advertising billing system 200 expands and exposes an advertisement including the additional advertisement area, and charges for the advertisement depending on whether the billing method for the advertisement is a pre-purchase or a post-payment method. Can be determined.

For example, when the user requests additional information about the advertisement, in step S820, the expandable advertisement billing system 200 exposes the additional information included in the additional advertisement area, and charges according to the exposure of the additional information. You can decide.

For example, when the advertisement is a pre-purchased advertisement, in step S820, the expandable advertising billing system 200 further adds an additional billing amount according to the exposure order when an option for the advertisement including the additional advertisement area is selected. The billing for the advertisement can be determined. In operation S820, the expandable advertising billing system 100 may constantly adjust the weight of the additional billing amount according to the exposure ranking, and may change the billing weight according to the exposure method such as a video / flash or an image / text.

For example, when the advertisement including the additional advertisement region is extended and exposed for a predetermined time or more, in step S820, the expandable advertisement charging system 200 determines the charge for the advertisement or the advertisement including the additional advertisement region is included. When the user clicks on the advertisement according to the expanded exposure, the charge for the advertisement may be determined.

10 is a diagram illustrating an example of an embodiment of an advertisement billing determination step.

2 and 10, in operation S1010, the expandable advertisement charging system 200 exposes additional information included in the additional advertisement area to the user according to a request for viewing additional information about an advertisement of the user.

In operation S1020, the expandable advertising billing system 200 calculates a primary billing amount for the advertisement according to the exposure of the additional information. For example, in operation S1020, when the expandable advertising billing system 200 exposes additional information included in the expandable advertisement product due to a user's mouseover or selection of an additional information menu, the expandable advertisement billing system 200 calculates the first billed amount for the advertisement. can do.

In operation S1030, the expandable advertising billing system 200 calculates the second billed amount for the advertisement according to the user's operation after exposing the additional information. In an exemplary step S1030, when the user clicks on the expandable advertisement in which the additional information is exposed, the expandable advertisement billing system 200 may calculate a secondary billing amount for the advertisement.

In operation S820, the expandable advertising billing system 200 may constantly adjust the weights of the first billed amount and the second billed amount, and may change the billed weight depending on the exposure method such as a video / flash or an image / text. It may be.

As described above, in the expandable advertising charging method according to the present invention, when a user who reads additional information about the expandable advertisement clicks on the advertisement due to interest in the advertisement, the advertiser may charge the advertisement cost accordingly.

Meanwhile, the extended advertisement charging method according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable recording medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

1 is a diagram illustrating an example of a conventional search advertisement.

2 is a view showing an interlocking relationship between an extended advertisement billing system, an advertiser terminal, and a user terminal according to the present invention.

3 is a diagram illustrating an example of an expandable advertisement according to the present invention.

4 is a diagram illustrating an example of an expandable advertisement service according to the present invention.

5 is a view showing the configuration of the expandable advertising billing system according to an embodiment of the present invention.

6 is a diagram illustrating an example of a configuration of an extended advertisement determining unit.

7 is a diagram illustrating an example of a configuration of an advertisement billing determining unit.

8 is a view showing the flow of the expandable advertising billing method according to an embodiment of the present invention.

9 is a diagram illustrating an example in which an extended advertisement determination step is specified.

10 is a diagram illustrating an example of an embodiment of an advertisement billing determination step.

<Explanation of symbols for the main parts of the drawings>

200: Expandable Billing System

210: Internet

220-1 ~ 220-n: Advertiser terminal

230-1 ~ 230-n: user terminal

Claims (25)

In the expandable advertising billing method in the expandable advertising billing system including an expanded advertising display unit and an advertising billing determining unit, Expanding and displaying additional information of the expandable advertisement based on a user's action with respect to the expandable advertisement with the expanded advertisement exposure unit already exposed; And Determining, by the advertising billing determining unit, the billing for the expandable ad as the additional information is expanded and exposed; Including, Expanding and exposing the additional information of the expandable ad, Expand and expose additional information of the expandable ad in an additional ad area, which is an additional exposure area related to the expandable ad, Determining the charge for the expandable ad, Determining a first charging amount for the expandable advertisement in response to exposing additional information of the expandable advertisement; And And a second billing amount for the expandable advertisement based on a user's action on the exposed additional information. The method of claim 1, The expandable advertising billing system further includes an impression selection unit and additional information input unit, Selecting, by the exposure selection unit, whether to expose an additional advertisement area for expanding the expandable advertisement; And Inputting additional information included in the additional information input unit by the additional information input unit; Expandable advertising billing method comprising a. The method of claim 2, Entering additional information included in the additional advertisement area, And the additional information input unit inputs additional information for determining whether to use the additional advertisement area, size, or shape. The method of claim 2, Entering additional information included in the additional advertisement area, And the additional information input unit selects and inputs an advertisement exposure method exposed in the additional advertisement area, and inputs additional information on the advertisement exposure method. The method of claim 4, wherein Entering additional information included in the additional advertisement area, Extended advertising billing inputting the additional information input unit receives the advertisement to be exposed in the additional advertising area selected from the video, flash, thumbnail or text selected from the advertiser, the additional information Way. The method of claim 5, Inputting additional information about the advertisement exposure method, And the additional information input unit uploads a video or a flash file of an advertisement to be exposed to the additional advertisement area and inputs the additional information as the advertisement exposure method when the advertisement exposure method is a video or flash method. The method of claim 5, Inputting additional information about the advertisement exposure method, If the additional information input unit is a thumbnail or text system, the image corresponding to the thumbnail to be exposed or the text corresponding to the advertisement text is input as additional information on the advertisement system. Expandable ad billing method. The method of claim 1, Determining the charge for the expandable ad, And the advertisement billing determining unit expands and exposes additional information included in the additional advertisement area and determines the charge for the expanded and exposed additional information according to the charging method for the expandable advertisement. The method of claim 1, Determining the charge for the expandable ad, Expanded advertising billing for the advertising billing decision unit to expand and expose additional information included in the additional advertising area, and determines the billing for the exposure of the additional information according to whether the billing method for the expandable advertising is a pre-purchase or post-payment method. Way. The method of claim 1, Determining the charge for the expandable ad, And the advertisement billing determining unit exposes additional information included in the additional advertisement area when the user requests additional information about the expandable advertisement, and determines the charge according to the exposure of the additional information. delete The method of claim 1, Determining the charge for the expandable ad, When the advertisement billing determining unit is an advertisement for which the advertisement is pre-purchased, when the option for the advertisement including the additional advertisement area is selected, an expandable advertisement for determining the billing for the advertisement by adding an additional charging amount according to the exposure order. Charging method. The method of claim 1, Determining the charge for the expandable ad, When the additional information included in the additional advertising area is extended for a predetermined time or more, the advertisement billing determining unit determines the charging for the expandable advertisement or the additional information included in the additional advertising area is extended and exposed. And if clickable, to determine the charge for the expandable ad. A computer-readable recording medium in which a program for executing the method of any one of claims 1 to 10 and 12 to 13 is recorded. An expanded advertisement exposure unit configured to expand and display additional information of the expandable advertisement based on a user's action with respect to the expandable advertisement already exposed; And Ad billing determiner for determining the charge for the expandable ads as additional information is expanded exposure Including, The expanded ad exposure unit, Expand and expose additional information of the expandable ad in an additional ad area, which is an additional exposure area related to the expandable ad, The advertising billing unit, Determine a first billing amount for the expandable ad in response to exposing additional information of the expandable ad; And a second billing amount for the expandable advertisement based on a user's action on the exposed additional information. The method of claim 15, The expanded advertising determiner, An exposure selector configured to select whether to expose an additional advertisement area for expanding the expandable advertisement; And Additional information input unit for inputting additional information included in the additional advertising area Expandable advertising billing system further including. The method of claim 16, The additional information input unit, And expandable advertisement charging system for inputting additional information for determining whether to use the additional advertisement region, size, or shape. The method of claim 16, The additional information input unit, And a selection method for inputting an advertisement exposure method exposed to the additional advertisement area, and inputting additional information on the advertisement exposure method. The method of claim 18, The additional information input unit, An extended advertising billing system for inputting an advertisement to be exposed to the additional advertising area from the advertiser selected from the video, flash, thumbnail or text. The method of claim 19, The additional information input unit, And when the advertisement exposure method is a video or flash method, uploading a video or flash file for an advertisement to be exposed in the additional advertisement area and inputting the additional information as the advertisement exposure method. The method of claim 19, The additional information input unit, When the advertisement exposure method is a thumbnail or text method, an extended advertisement billing system for uploading an image corresponding to a thumbnail to be exposed in the additional advertisement area or inputting text corresponding to an advertisement text as additional information on the advertisement exposure method. . The method of claim 15, The advertising billing unit, And expands and exposes additional information included in an additional advertisement area and determines charging for the expanded and exposed additional information according to a charging method for the expandable advertisement. delete The method of claim 15, The advertising billing unit, If the advertisement is a pre-purchased advertisement, when the option of the additional information included in the additional advertising area is selected, the extended advertising billing system to determine the additional charge amount according to the advertisement exposure ranking. The method of claim 15, The advertising billing unit, When the additional information included in the additional ad area is extended for more than a predetermined time, the billing for the expandable ad is determined, or when the user clicks the additional information as the additional information included in the additional ad area is expanded, An expandable billing system that determines billing for expandable ads.

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