KR100997812B1 - Search system and its method based on pattern of user's behavior of search result - Google Patents

Abstract

The present invention relates to a search system and a search method based on a user behavior pattern of a search result in which previous users together provide pattern information of an action using the search result when providing a search result to the user.

A search system according to the present invention comprises: means for defining and storing a search behavior pattern of a user to be analyzed; Means for collecting and storing a corresponding behavior pattern for each search result item when a user performs an action that matches a defined behavior pattern in a user terminal provided with a search result; Means for requesting and querying an inquiry of a corresponding behavior pattern for a search result item to be provided to a user terminal requesting a search; And an analysis server including means for providing the retrieved behavior pattern based on the user behavior pattern of the search result.

According to the present invention, the users who have received the search result analyze the behavior pattern using the search result and store it as information, and provide the user with the same behavioral pattern to access and use the desired information efficiently. do.

Description

Search system and its method based on pattern of user's behavior of search result}

The present invention relates to a search system and a search method based on a user behavior pattern of a search result. After collecting and analyzing the behavior pattern taken by the user who received the search result, the user's behavior pattern is provided together with the next search result. The user obtains a more satisfactory search result based on the behavior pattern of the preceding user.

In a general search system, a search server receives a search word from a user terminal, and the search server collects a search result corresponding to the keyword and provides the search result to the user. In addition, the search results are provided in the order of the number of clicks by assuming that the search results clicked by a plurality of users have high search reliability.

However, the order of clicks does not necessarily guarantee high search accuracy. For example, if an arbitrary number of search result items were placed at the top, regardless of accuracy, and a large number of users clicked to view the search result items from the beginning, these items would simply be placed at the top to increase their exposure to users. Regardless of accuracy, the number of clicks continues to increase. Although the accuracy of the search is low, it is located at the top of the search result list, and the number of clicks is continuously increased. The vicious cycle in which the user is constantly provided with low quality information by attracting the user to the click count and placement position is repeated.

And search users have some sort of search behavior pattern. When the information with low accuracy is located at the top with a high number of clicks as in the above example, the information is queried and then moved back to information with high accuracy. In the case of highly accurate information, bookmarking, local storage, and copying are performed on the information. In addition, the current user's search behavior pattern for the same keyword tends to follow the current user. Therefore, the current user follows the action path of the preceding users, and this is a time and effort repeatedly for the preceding behavior pattern.

The present invention has been created in view of the above-mentioned points, and analyzes the behavior pattern using the search results of the users who are provided with the search results and constructs the data, and the behavior pattern of the preceding user to the current user who is provided with the same search results. It aims to provide a search service that allows users to reduce trial and error of senior users and immediately access the desired information.

According to a search system based on a user behavior pattern of a search result of the present invention for achieving the above object, after providing the search result to the user terminal, the user analyzes the behavior pattern using the search result to the next search user In the provided search system, the user terminal receives a search result and is an action event generated for the individual search result item, and includes at least one or more of bookmark addition, data download, web page storage, content copy, and copied data. Means for defining and storing a search behavior pattern of a user; Means for collecting and storing a corresponding behavior pattern for each search result item when a user performs an action that matches a defined behavior pattern in a user terminal provided with a search result; Means for requesting and querying an inquiry of a corresponding behavior pattern for a search result item to be provided to a user terminal requesting a search; And an analysis server including means for providing the retrieved behavior pattern to provide the behavior pattern of the preceding user collected for the individual search result items.

According to a preferred feature of the invention, there is provided a device comprising: means for receiving a search request including a search word from a user terminal; Means for collecting a search result corresponding to the search term; And a search server including a means for generating and transmitting a search result page that lists the search results by item.

Preferably, the search server is configured as a single integrated server and an analysis server or a distributed server connected to a network.

Further, the search server may collect search results corresponding to a search word by using a search engine built therein or a search engine built on at least one or more other servers.

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More preferably, if the user terminal receives a specific behavior pattern after receiving the search results in which the individual search result items are listed, the user terminal may sort and display the individual search result items in the order of the selected behavior pattern. It features.

Further, when the user is provided with a search result and selects a specific search result item to display the content on the screen, the user terminal displays information of behavior patterns of other users corresponding to the search result item on the screen for each item. Means for doing so; And

And at least one of means for displaying the behavior pattern (action log) generated by the user on the screen in real time with respect to the search result item.

Meanwhile, according to a search method based on a user behavior pattern of a search result of the present invention, a search method of an analysis server for providing a search result to a next search user by analyzing the behavior pattern using the search result after providing the search result to the user terminal In (S31) a user event that the user terminal receives a search result and occurs for an individual search result item, the user including at least one or more of bookmark addition, data download, web page storage, content copying and copied data Defining and storing a search behavior pattern of the; (S32) collecting and storing a corresponding behavior pattern corresponding to each search result item when the user performs an action that matches a defined behavior pattern in a user terminal provided with a search result; (S33) requesting and inquiring about a corresponding behavior pattern for a search result item to be provided to a user terminal requesting a search; And (S34) providing the searched behavior pattern, wherein the analysis server provides the behavior pattern of the preceding user collected for the individual search result items.

Search system and search method based on the user behavior pattern of the search results according to the present invention, the behavior pattern to the user receiving the search results to analyze the behavior pattern using the search results as information and to provide the same search results to the user It is also provided so that you can efficiently access and use the information you want.

Hereinafter, with reference to the accompanying drawings looks at in detail the configuration of a preferred embodiment of the present invention.

<1. System configuration>

1 shows a schematic configuration of a search system 1 based on a behavior pattern of a search user according to the present invention.

The search system 1 according to the present invention includes a search server 2 that receives a search request from a user and provides a search result including the user's behavior pattern information, and analyzes to collect and store the behavior pattern from the user who has received the search result. Server 3 and a user terminal 4 that requests a search and receives a search result that includes behavior patterns of multiple users for the search result.

The search server 2 of the present invention receives a search request including a search word from the user terminal 4, collects corresponding search results, and generates and provides a search result page in which individual search result items are listed. Here, the search result page of the present invention provides information on how the previous users accessed or used the information about the individual search result items as the behavior pattern information.

In the present invention, the behavior pattern information is a behavior event generated for a user by receiving a search result and an individual search result item. There is no restriction | limiting in particular in the kind of behavior pattern information, For example, it adds a bookmark, downloads data, saves a web page, copies contents, and copies copied data.

The analysis server 3 of the present invention collects and stores the behavior pattern when the user provided with the search result generates an event defined as the behavior pattern. In addition, the search server 2 is requested to inquire the behavior pattern corresponding to the search result item to be provided to the user, and then provides the corresponding behavior pattern information after inquiring.

As an example of a process in which the analysis server 3 collects behavior pattern information, a user is provided with a search result page, clicks a specific search result item to search the contents, and adds the web page of the search result item to a bookmark. When the user adds a bookmark addition event generated by the user, the accumulated search result item URL and the number of bookmark additions are accumulated. As another example, when a user inquires the content of a specific search result item and then selects and copies a specific part, the URL, the number of copies, and the copied content of the page are stored as behavior pattern information. Because the behavior pattern information is the information collected by the senior users who have reacted to the same search result, the current user can easily access the information by referring to how the senior users used the information by receiving the behavior pattern information. It is available.

Preferably, the search server 2 and the analysis server 3 may be constructed as a single integrated server or distributed servers connected by a network as necessary. In addition, the search server 2 may build its own search engine or collect search results corresponding to the search word by using the search engine built in at least one or more other servers. In this regard, various examples according to the system structure design of the search server 2 and the analysis server 3 will be described later with reference to FIGS. 3 to 5.

The user terminal 4 of the present invention transmits a search word to the search server 2 through a wired / wireless network to request a search, and when the search result is provided, the user terminal 4 includes information on which the usage behavior pattern of other users is analyzed. It is provided. For example, in a search result page that lists individual search result items that are searched for by a user associated with a search word, the user may change a sort order by selecting a specific behavior pattern. In addition, an individual search result item may be selected to display detailed contents thereof, and details of behavior patterns performed by other users may be viewed. In addition, when the user generates an event that matches the behavior pattern for the item, the information of the event is displayed as log information.

2 shows a schematic internal structure of a search server 2 and an analysis server 3 according to an embodiment of the invention.

The search server 2 according to an embodiment of the present invention is a search request receiving means 21 for receiving a search request including a search word from a user, an action pattern for searching for a search result item corresponding to the search word, and corresponding to the search word. And a search result providing means 23 for generating a search result page 22 for querying and providing the search result page to the user as a search result.

In addition, the analysis server 3 according to an embodiment of the present invention is a search behavior pattern storage means 31 for registering and storing a search behavior pattern to be collected from a user, and collecting and acting an event generated by a user from a search result item. A behavior pattern collecting means 32 for storing the pattern information, a means 33 for receiving and inquiring an inquiry request of the behavior pattern corresponding to the search result item, and a behavior pattern providing means 34 for responding to the inquiry behavior pattern; It is composed.

Hereinafter, various system structures according to the system building environment and the business entity of the above-described search server 2 and analysis server 3 will be described.

3 is a system structure in which a portal site server 5 providing a search service owns both a search server 2, an analysis server 3, and a search engine 6 and provides a search service based on the behavior pattern of the present invention. Shows.

The portal site server 5 provides the existing search service to the user terminal 4 through the search server 2 and the search engine 6, and adds the analysis server 3 to the behavior patterns of the users. After collecting, accumulate and provide the search results with behavior pattern information to the next search user.

4 illustrates a system structure in which a service provider provides a search service using an external search engine 6 after a service provider establishes an operator server in which a search server 2 and an analysis server 3 are integrated.

The user accesses the operator server, selects a search engine, and enters a search term to request a search. The search server 2 performs a search through the search engine selected by the user and receives and provides an inquiry of the corresponding behavior pattern to the analysis server 3 for the search result item. In addition, a search result page including an action pattern corresponding to the search result is generated and provided to the user.

FIG. 5 illustrates that a service provider establishes an analysis server 3, and when a user requests a search to the portal site server 5, the portal site server 5 requests a search for the behavior pattern of the search result item. A system architecture for providing information is shown.

As described above, in the present invention, the behavior pattern information of the user's search result is DBized based on the analysis server 3, and the search server 2 is added to create various system environments as shown in FIGS. By constructing, it is possible to provide a search service based on the behavior pattern of the present invention.

Detailed functions and operations of the individual components constituting the search server 2 and the analysis server 3 based on the user behavior pattern of the above search results will be described through a search method based on the user behavior pattern of the search results described below. .

<2. Method composition>

The search method based on the user behavior pattern of the search result according to an embodiment of the present invention can be preferably realized through the construction of the search system 1 described above.

6 illustrates a schematic sequence of a behavior pattern based search method performed by the analysis server 3 according to an embodiment of the present invention.

The search behavior pattern definition means 31 of the analysis server 3 registers and stores the search behavior pattern of the user to be analyzed from the service provider (S31). The search behavior pattern is a collection event as various events generated by a user. Once the behavior pattern is defined, a corresponding client program can be installed in the user terminal 4. For example, a plug-in program is installed in the web browser that reports the user's behavioral events to the analysis server 3 when the user saves the search results to the local hard drive or adds them to the favorites.

The behavior pattern collecting unit 32 collects various behavior events caused by the user in the user terminal 4 and stores the behavior patterns in the DB for each behavior pattern (S32).

Subsequently, when a user's search request is generated, the behavior pattern inquiry means 33 receives an inquiry request of a corresponding behavior pattern with respect to a search result item to be provided to the user (S33).

The behavior pattern providing means 34 responds to the inquired behavior pattern information.

7 illustrates a schematic sequence of a behavior pattern based search method performed by the search server 2 according to an embodiment of the present invention.

The search request receiving unit 21 of the search server 2 receives a search request including a search word from a user who accesses the homepage (S21).

The search means 22 collects the search result items corresponding to the search word, and requests the inquiry of the behavior pattern corresponding to the individual search result items to the analysis server 3 to receive the searched behavior pattern information (S22).

The search result providing means 23 generates behavior pattern information corresponding to the search result item as a search result page and provides the search result page to the user terminal 4 (S23).

8 is a flowchart of a search method based on a behavior pattern of a search user according to an embodiment of the present invention. 3 to 5 are flow charts combining the individual steps of FIGS. 7 and 8 so that they can be commonly applied to the different system architecture environments.

For convenience of explanation, the system structure shown in FIG. 4 is assumed and described.

The operator server registers and stores a user's search behavior pattern from the service provider using the analysis server 3 (S31). Each time the user terminal 4 receives the search result and generates an event that matches the defined behavior pattern, the event is collected and stored in the DB for each behavior pattern (S32).

Meanwhile, when the user terminal 4 accesses the homepage of the operator server and the user inputs a search word and requests a search, the search server 2 receives a search request including the search word (S21). The search result item corresponding to the search word is collected from the external search engine 6, and an inquiry of the behavior pattern corresponding to the individual search result item is requested to the analysis server 3 (S22).

The analysis server 3 side after receiving a request for inquiry of the behavior pattern (S33). The retrieved behavior pattern information is transmitted to the search server 2 (S34). The search server generates behavior pattern information corresponding to the searched search result item as a search result page and responds to the user terminal 4 (S23).

9 illustrates a screen layout of a search result page 201 displayed by a user terminal according to an embodiment of the present invention. The screen of FIG. 9 is exemplified for explaining that the search user can sort the search items according to the behavior patterns in the search result page in the present invention and does not limit the technology of the present invention.

The search result page 201 includes search result items (items 1 to n) searched from the search word. The pattern button 202 is listed at the bottom of the screen so that when the user presses the behavior pattern button 202 to determine the sort order, the search result items in the upper window are displayed in the information window 203 in the order of the selected behavior pattern.

FIG. 10 illustrates a screen layout displaying contents of individual search result items in a user terminal according to an exemplary embodiment.

When the user selects a specific search result item n in the search result page 201 of FIG. 9, the user is directed to the link and the details 204 of the document are displayed on the screen. Here, log windows 205 and 206 of behavior pattern information are displayed. The upper log window 205 displays a pattern of behaviors that a current user occurs in the document page. That is, when the current user saves the document or copies the document content, the user's event is added to the upper log window 205. The lower log window 206 displays information on behavior patterns generated by the preceding users with respect to the document contents 204 on the left side.

As described above, an embodiment of a search system and a search method based on a user behavior pattern of a search result according to the present invention is configured. While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. It goes without saying that various modifications and variations are possible within the scope of equivalence of the scope.

The following drawings, which are attached to this specification, illustrate preferred embodiments of the present invention, and together with the detailed description of the present invention serve to further understand the technical spirit of the present invention. It should not be construed as limited to.

1 is a schematic structural diagram of a search system based on a behavior pattern of a search user according to the present invention;

2 is a schematic internal structural diagram of a search server and an analysis server according to an embodiment of the present invention.

3 to 5 are system structural diagrams of a retrieval system having a different construction environment according to an embodiment of the present invention.

6 and 7 are schematic flowcharts of a search method performed by a search server and an analysis server according to an embodiment of the present invention.

8 is a flowchart of a search method based on a behavior pattern of a search user according to an embodiment of the present invention.

9 and 10 are exemplary diagrams of a search result screen based on behavior patterns in a user terminal according to an embodiment of the present invention.

Claims (14)

In the search system for providing the search results to the user terminal after analyzing the behavior pattern using the search results to the next search user, Defines the user's search behavior pattern that includes at least one of a bookmark event, data download, web page storage, content copying, and copied data as a user event provided with the user terminal and receiving the search result. Means for storing; Means for collecting and storing a corresponding behavior pattern for each search result item when a user performs an action that matches a defined behavior pattern in a user terminal provided with a search result; Means for requesting and querying an inquiry of a corresponding behavior pattern for a search result item to be provided to a user terminal requesting a search; And Means of Providing Inquiry Patterns of Behavior And the analysis server comprising a pattern of behaviors of the preceding users collected for the individual search result items. The method of claim 1, Means for receiving a search request including a search term from a user terminal; Means for collecting a search result corresponding to the search term; And Means for generating and transmitting a search result page listing the search results by item Search system further comprises a search server comprising a. 3. The method of claim 2, The search server, Retrieval system, characterized in that the analysis server and a single integrated server or a distributed server connected to the network. The method of claim 2 or 3, The search server, A search system that collects search results corresponding to a search term using a search engine built therein or a search engine built on at least one or more other servers. delete The method of claim 1, The user terminal, And when a specific behavior pattern is selected by the user after receiving the search results listing the individual search result items, the individual search result items may be sorted and displayed again in the order of the selected behavior pattern. The method according to claim 1 or 6, The user terminal, When a user receives a search result and selects a specific search result item to display the content on the screen, Means for displaying information of behavior patterns of other users corresponding to the search result item on the screen for each item; And Means for displaying in real time a behavior pattern (action log) generated by a user for the search result item on the screen; Search system, characterized in that it comprises at least one. In the search method of the analysis server for providing a search result to the next search user by analyzing the behavior pattern using the search results after providing the search results to the user terminal, (S31) A search event of a user provided with a search result and generated on an individual search result item, wherein the user includes at least one of favorites, data download, web page storage, content copy, and copied data. Defining and storing a pattern; (S32) collecting and storing a corresponding behavior pattern corresponding to each search result item when the user performs an action that matches a defined behavior pattern in a user terminal provided with a search result; (S33) requesting and inquiring about a corresponding behavior pattern for a search result item to be provided to a user terminal requesting a search; And (S34) providing the inquired behavior pattern The search method, characterized in that the analysis server provides a pattern of the behavior of the preceding user collected for the individual search result items. The method of claim 8, (S21) receiving a search request including a search word from a user terminal; (S22) collecting search results corresponding to the search word; And (S23) generating and transmitting a search result page listing the search results by item The search method further comprises a search server comprising a. The method of claim 9, The search server, A search method comprising a distributed server connected to an analysis server and a single integrated server or connected to a network. The method according to claim 9 or 10, The search server, A search method comprising collecting search results corresponding to a search term by using a search engine built therein or a search engine built on at least one or more other servers. delete The method of claim 8, The user terminal, And when a specific behavior pattern is selected by the user after receiving the search results listing the individual search result items, the individual search result items may be sorted and displayed again in the order of the selected behavior pattern. The method according to claim 8 or 13, The user terminal, When a user receives a search result and selects a specific search result item to display the content on the screen, Displaying information on behavior patterns of other users corresponding to the search result item on the screen for each item; And Displaying a behavior pattern (action log) generated by a user on the search result item in real time on the screen; Search method comprising at least one of the.

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