JP2008097259A - Business support system and method using access analysis - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system and a method for providing a user with a detailed access analysis result under various conditions and supporting the user support properly determining a prospective customer. <P>SOLUTION: A system management computer 1, which is connected to a web server 2 managing a web site 5 to be analyzed, transmits screen data resulted from a cross tabulation of access information to the web site under a designated condition to a user terminal 4. In each field of the cross tabulation, a hyperlink to a screen for analyzing and displaying access sourcees of a described numerical value is described, and only by clicking the hyperlink, the access sourcees and accesses under various conditions can be referred at the user terminal 4. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention provides a sales support system using access analysis for providing a detailed analysis result to a user and useful for finding prospective customers by being able to transition from an analysis result screen of access information to an access source breakdown display screen with one click. And a method.

  With the spread of the Internet, many companies have opened websites as a means of sales. As long as the purpose is to attract customers, it is desirable to accurately grasp the access status such as who has visited and what behavior pattern was shown on the site, and use it in sales activities. For this reason, a technique for analyzing access information to a site and using it for sales activities has been proposed.

  For example, a “sales support computer network system” described in Japanese Patent Application Laid-Open No. 2005-128654 (Patent Document 1) is one example. The invention disclosed in Patent Document 1 performs general access analysis for all viewers and displays not only the numerical value but also a behavior analysis display screen for each viewer by clicking from the viewer list screen. To help you narrow down your prospects and plan an optimal approach to them. Here, the behavior analysis is to display the viewed pages in descending order of the number of browsing for each viewer.

JP 2005-128654 A

Certainly, the invention described in Patent Document 1 can provide the user with both the analysis results for all accesses and the analysis results for each viewer. Compared to other combinations, it is of much higher value as a material for sales activities.
By the way, the features of a particular viewer's interest and behavior patterns may be highlighted in contrast to general trends. In addition, by analyzing the behavior of individual viewers, the significance of general analysis results may be accurately grasped. However, in the invention described in Patent Document 1, there is a lack of connection between a general access analysis result display for all viewers and a viewer list display that lists information unique to each viewer. ing. Since the total number of access counts and the total results for each viewer are displayed separately, it is difficult to grasp the characteristics of the behavior patterns of each viewer. For example, although the number of accesses fluctuates for each time zone, detailed information such as who is browsing in each time zone cannot be easily obtained.

Even if general access analysis and analysis focused on individual viewers can be linked to provide more detailed analysis results to users, that alone is not sufficient as a system for sales support. It is.
The original purpose of access analysis is to formulate a rational business plan based on objective numerical values obtained by access analysis. If so, no matter how precise the results of access analysis are, the results themselves are not valuable, but only if the results are used as basic data for sales activities.
In order to be used as sales materials, the method of displaying analysis results must be devised. For example, in a list in which a large number of numbers are listed, there is a risk that the busy sales person may not look at it. Furthermore, if not only providing the total analysis results but also displaying the access results focusing on each access source together with the company-specific information of the access source, the value as a sales document increases.

  In the present invention, based on the awareness of the problem, the access log to the website is analyzed under various conditions, and the result is provided to the user who is the website operator. The purpose is to assist in making accurate decisions.

In the invention related to the access analysis system according to claim 1, in order to solve the above-mentioned problem, a system management computer connected via a computer network to a web server and a user terminal operating a website to be subjected to access analysis A sales support system using an access analysis in which the system management computer analyzes access information to the website and edits and outputs a tabulated result into page data, and the system management computer Is stored in association with an IP address or a domain name, a company information database, access information storage means for accumulating and storing access information to the website, and information on business activities for the access source that has accessed the website Remember sales When receiving the information storage means, the access information acquisition means for acquiring the access information to the website, and storing the acquired access information in the access information storage means, and the access analysis result browsing request from the user terminal, The access information stored in the access information storage means is referred to, an IP address or a domain name is extracted from the access information corresponding to the access analysis result browsing request, and the extracted IP address or domain name is used as a search key for the company An access analysis unit that obtains company information of an access source from an information database, cross-counts the number of accesses according to predetermined sales support data extraction conditions, and totals a breakdown by access source for the access count of each cross-tabulated field; , Cross tabulation by sales support data extraction condition Generating a first page data file for displaying the results on the screen, and receiving from the analysis result editing means for returning the result to the user terminal, and the sales information including at least the history of the sales activity for the access source from the user terminal A sales management unit for storing and managing the sales information in the sales information storage unit, and the first page data file includes a summary of access source breakdowns for each field of the cross tabulation result A description for generating a second page data file to be executed by the analysis means and to display the breakdown by access source on the screen is included.
In this way, by describing the hyperlink to the access source breakdown list in the screen data that analyzed the access status of companies that have accessed the website, it is possible to access individual access sources while browsing the total access analysis results You can also quickly view the access analysis results that you focused on. Furthermore, by using the sales management means together, it is possible to link the analysis of the access status to the website and the sales management.

In the invention described in claim 2, in the invention described in claim 1, the system management computer further includes an access source unique information storage means for storing unique information of an access source that has accessed the website. The access analysis means further registers if the access source company information is not registered in the access source unique information storage means.
Thereby, the company information regarding the access source can be managed.

Further, in the invention according to claim 3, in the invention according to claim 1 or 2, the sales support data extraction condition includes the number of accesses per page, a page transition trend, a previous browsing site, a search. It includes at least one of a keyword and the number of repeat visits.
As a result, access information can be analyzed in many ways.

Also, in the invention according to claim 4, in the invention according to any one of claims 1 to 3, the second page data file generated by the analysis result editing means includes the number of accesses by access source. And a description for transitioning to a detailed screen for each access source for performing detailed access analysis for each access source, together with the company information extracted from the access source specific information storage means.
This makes it possible to pinpoint needs for each company that has visited the site.

Further, in the invention according to claim 5, in the invention according to claim 4, the second page data file generated by the analysis result editing means is an access stored in the sales information storage means. It is characterized by the history of sales activities by source.
As a result, the access analysis result and the sales history can be viewed on the same screen, so that it is highly convenient as a material for drafting a sales plan.

Further, in the invention related to the access analysis method according to claim 6, the company information is connected to the web server and the user terminal that operates the website that is the object of the access analysis via a computer network, and the company information is set as an IP address or a domain name. Using a system management computer provided with a company information database to store in association, it is a sales support method using access analysis that analyzes the access information to the website and edits and outputs the aggregated results to page data, Acquiring and storing access information to the website, and receiving an access analysis result browsing request from the user terminal, referring to the access information stored in the access information storage means, and the access analysis result browsing request IP address from access information corresponding to Alternatively, the domain name is extracted, the access source company information is acquired from the company information database using the extracted IP address or domain name as a search key, and the number of accesses is cross-counted according to predetermined sales support data extraction conditions. Generate a page data file for displaying the cross tabulation result by the sales support data extraction condition on the screen, the step of counting the breakdown by access source for the number of accesses of each cross tabulated field, For each field of the cross tabulation result, summing up a breakdown by access source, including a description of generating a page data file for displaying the tabulated result on the screen, and returning the page data file to the user terminal; ,
When sales information including at least a history of sales activities for the access source is received from the user terminal, the business information is stored and managed.

According to the present invention, it is possible not only to obtain cross tabulation results from various angles for all accesses, but also to click on the links provided in the tabulation columns (also referred to as fields and cells) of the tabulation screen. Just view the breakdown of access by company that visited the website. Therefore, the needs of the access source can be accurately grasped, and a prospective customer can be found with high accuracy.
In other words, by providing a new configuration that describes the hyperlinks to the access source breakdown list screen data for each numerical value displayed in the summary column displayed on the screen, a sales support tool that is not easy to use in conventional similar systems Offering became possible.

  FIG. 1 shows a system configuration example according to an embodiment of the present invention.

The system management computer 1 is connected to a web server 2 that operates a specific website 5 to be subjected to access analysis and a computer 3 (hereinafter referred to as “access source”) of an unspecified majority who accesses the website via a computer network N. The computer 3 ") is connected to a user terminal 4 that receives the service of this system.
Here, the user of this system is mainly the operator of the website 5 to be analyzed. This is because the user who wants to receive the service of this system is a person who wants to browse the result of access analysis to his / her website. Therefore, the user terminal 4 is hereinafter referred to as “site operator computer 4”.

  An arbitrary access source computer 3 accesses a web site 5 placed on the web server 2 via a computer network N. This access log is analyzed by the system management computer 1, and the analysis result is edited into page data and transmitted in response to a browsing request from the site operator computer 4.

  The web server 2 stores and manages content data constituting the website 5 in the storage means connected thereto.

  The access source computer 3 may be of any type as long as it is an information processing apparatus having a computer network connection function such as a personal computer or a mobile phone. Although there are only three access source computers in FIG. 1, the number is not limited.

The site operator computer 4 includes screen display means 6 and input means 7 such as a keyboard and a mouse. Further, software for browsing web pages (hereinafter “web browser”) is installed in the site operator computer 4. By this web browser function, aggregate data transmitted from the system management computer 1 to be described later is displayed on the screen display means 6, and processing requests and various data signals inputted through the input means 7 are sent to the system management computer. Or send to 1.
Further, there may be a plurality of site operator computers 4. For example, each of a plurality of employees may carry a portable terminal or the like and use it outside the company.

Next, the system management computer 1 will be described with reference to the block diagram of FIG.
The system management computer 1 includes a processing unit 8, an interface unit 9, and a storage unit 10, and also includes an input / output unit such as a display and a keyboard (not shown).

  The processing unit 8 obtains access information, accumulates and stores the access information acquisition means 11, refers to the acquired access information, aggregates the access information under a predetermined condition, and displays the aggregated results. Access analysis means 12 to be stored, analysis result editing means 13 for generating data for screen display based on the aggregated information, and sales management means 14 for managing sales information sent from the site operator computer 4 Is provided.

  Various functions of the processing unit 8 are realized by executing a computer program that requires a CPU (not shown). However, some of the functions may be shared by hardware. Each function of the processing unit 8 will be described in detail later.

The interface unit 9 may share the function between software and hardware, but may implement one of them.
Transmission / reception of information with the site operator computer 4, acquisition of access information to the website 5, etc. are performed via the interface unit 9 via the computer network N.

The storage unit 10 includes a company information database 15 that stores IP addresses or domain names in association with company information, an access information storage unit 16 that stores access information to the website 5, and an access source such as a name and a telephone number. The access source unique information storage means 17 for storing the unique information and the sales information storage means 18 for storing the sales information transmitted from the site operator computer 4 are included. In addition, the storage unit 10 stores various parameter variables, and temporarily stores values during processing, for example, the number of accesses cross-tabulated to generate a page data file. Means (not shown) are also provided.
The storage unit 10 is realized by an external auxiliary storage medium such as a RAM, a ROM, or a hard disk according to the type of data to be stored. A computer physically different from the system management computer 1 may be used as the database server.

Next, the basic processing flow of the system of this embodiment will be described.
First, acquisition of an access log will be described with reference to FIG.
The access information acquisition unit 11 acquires access information to the analysis target website 5 (step S100).

The access information acquisition mechanism is as follows.
That is, when a page of a specific content in the website 5 is accessed, a signal requesting transmission of the page (file) from the access source 3 is sent together with the IP header to which the IP address of the access source 3 is added. It is transmitted to the web server 2. The IP address is recorded in a log file (not shown) of the web server 2 together with other information. A domain name may be added to a page transmission request. These pieces of information are information in a common format usually used by most Web server software development companies. The access information acquisition unit 11 of the system management computer 1 acquires the log file from the web server 2 via the computer network N in real time or at a predetermined timing.

In addition, you may acquire by the following methods. The storage location of the image data file for access analysis is described in each page file included in the website 5, and the image data file is stored on the system management computer 1 side. When there is a browsing request for each page, the system management computer 1 is requested to distribute an image data file corresponding to the page. Each time the system management computer 1 distributes an image data file, the IP address or domain name of the access source 3 that has requested browsing of the page containing the image data, the date and time of access, the browsing page, and the site visited immediately before The access information such as search keywords can be acquired.
In addition, any method for obtaining access information may be used.

The access information acquisition unit 11 registers the acquired access information in the access information storage unit 16 (step S110).
If there is the next access information (Yes in step S120), the access information acquisition unit 11 repeats the processing from step S100 onward, and accumulates the acquired access information.

Next, access information analysis and aggregation processing will be described with reference to the processing flow of FIG.
When the analysis result browsing request from the site operator computer 4 is transmitted to the system management computer 1 (step S200), the access analysis unit 12 refers to the access information stored in the access information storage unit 16. (Step S210). From the accessed access information, an IP address or domain name (hereinafter, “domain name etc.”), a counting unit belonging to the designated sales support data extraction condition, and an access date and time are extracted (step S220).
Sales support data extraction conditions are conditions for extracting access information to be subjected to access analysis, which are considered to bring useful information to sales activities, and those listed in claim 3 It is an example.

  Here, the aggregation unit belonging to the sales support data extraction condition is, for example, designated when the “browsing page” is specified as the sales support data extraction condition, that is, the total access is focused on the browsing page and cross-tabulated. In this case, the types of pages belonging to the website such as “product X page”, “estimation page”, and “inquiry page” are applicable. When “search keyword” is designated, a character string used for a search such as “newly released” or “luxury” is applicable.

Subsequently, the access analysis unit 12 specifies the access source, updates the access source specific information storage unit 17 as appropriate, and stores the information extracted in step S220 as text data, CSV data, or the like for later aggregation. The information is once stored in the unit 10 (step S230).
The access source is identified with reference to the company information database 15. The company information database 15 registers company-specific information such as name, address, telephone number, URL, etc. in association with the IP address or domain name of the company (hereinafter, “domain name etc.”). Therefore, only those who have acquired at least one of the fixed IP address and the domain name are registered in the company information database 15.

The company information database 15 is searched with the domain name extracted in step S220, and if a matching domain name or the like is detected, the corresponding company specific information is extracted. Next, referring to the access source unique information storage means 17, if the access source information having the same domain name or the like is not registered, it is considered that the access source has accessed for the first time. Is registered in the access source unique information storage means 17 in association with the domain name or the like. Here, the domain names and the like are registered in both the access information storage means 16 and the access source unique information storage means 17 in order to use the index keys associating the data in both storage means 16 and 17.
When an individual who has not acquired a domain name or a fixed IP address accesses a website, the access source cannot be specified. However, since the user of this system is mainly aimed at active development of transactions between business operators, it is sufficient to make only those who have acquired domain names and fixed IP addresses the subject of access analysis. This is because many businesses have recently acquired domain names and fixed IP addresses.

  For all of the access information, the processing after step S210 is repeated (Yes in step S240), and when the processing for all the information is completed (No in step S240), the extracted data stored in the storage unit 10 in step S230 The total number of accesses and the breakdown of the number of accesses by each cross tabulation field (= field) / access source are tabulated (step S250).

This aggregation process will be specifically described with reference to FIG.
Assume that there is an instruction from the site operator computer 4 to total the number of accesses for each browsing page for the past two months. Further, it is assumed that the target site 5 has only two types of pages, “product X page” and “product Y page”.
The access analysis unit 12 refers to the access information from the access information recording unit 16 one by one, refers to the access date / time column and the browse page column, and accesses information within the specified period (= the past two months). And the number of accesses for each browsing page (= the product X page, the product Y page) is obtained for each month (= the previous month, the previous month) within the specified period.
In this case, the access information is classified into a total of four types for each month by page, and aggregate values corresponding to the four columns (fields) (a) to (d) are obtained.

Subsequently, the analysis result editing means 13 takes out the numerical values calculated in step S250 from the storage unit 10, and generates screen data for displaying the total results for each sales support data extraction condition in a page description language represented by HTML. (Step S260). This is the first page data file according to claim 1, and in the example of FIG. 5, a table having four columns (a) to (d) is edited so that it can be displayed on the screen.
A script corresponding to each field of the first page data file is written to start a program for compiling the corresponding access source breakdown and editing the page data (step S270). The first page data file generated in this way is transmitted to the site operator computer 4 that is the browsing request source (step S280).

7 to 12 show examples of screen output (first page data) transmitted to the site operator computer 4 and displayed on the screen display means 6 by the above processing.
FIG. 7 is an example of a screen showing the daily access count, FIG. 8 is an example of an aggregate screen for each browsing page, FIG. 9 is an example of an aggregate screen for each page transition pattern, and FIG. FIG. 11 is an example of a totaling screen for each search keyword, FIG. 11 is an example of a totaling screen for each search keyword, and FIG. 12 is an example of a totaling screen for each number of repeat visits.

  In addition, since the script for counting and displaying the access source breakdown corresponding to the numerical value column of each screen is described, if you click on any column with the mouse, you can view the access source breakdown corresponding to that column The request is transmitted to the system management computer 1, and the system management computer 1 returns the requested page data (second page data file according to claim 3). In this way, a page as illustrated in FIG. 13 is displayed on the screen display means 6.

Below, the process in which the system management computer 1 produces | generates a 2nd page data file is demonstrated according to the processing flow of FIG.
When the access analysis unit 12 receives the access source breakdown browsing request (step S300), the access analysis unit 12 refers to the access information stored in the access information storage unit 16 (step S310), and totals the specified extraction conditions such as the domain name. The unit and access date / time are extracted (step S320).

It is determined whether or not the aggregation unit extracted from the access information and the access date and time match the conditions transmitted together with the access source breakdown browsing request (step S330).
This point will be described by taking an example in which the column (a) is clicked in FIG.
The description corresponding to the column (a) of the first page data file includes a program that counts the number of accesses with the sales support data extraction condition as “browsing page”, and the counting unit is “product X page”. The access date / time includes a description instructing to be executed under the designation of “last month”. For this reason, the access analysis means determines that the access information is subject to breakdown when the aggregation unit extracted in step S320 is “product X page” and the access date is “last month”. (Yes in step S330), the access source and the access information are once stored in the storage unit 10 as text data or CSV data for later aggregation (step S340). The access source is identified with reference to the company information database 15 as in the case of the first page data file generation. Access information that does not match the specified condition is not included in the aggregation target (No in step S330).

  The processing after step S310 is repeated for all access information (Yes in step S350), and when the processing for all information is completed (No in step S350), the extracted data stored in the storage unit 10 in step S340. Based on the above, the breakdown of the number of accesses for each access source is tabulated (step S360).

  Subsequently, the analysis result editing unit 13 generates a second page data file for displaying the access source breakdown (step S370). In this file, the access source specific information (company name, address, telephone number, URL, etc.) extracted from the access source specific information storage means 17 is also described along with the number of accesses for each access source. In order to extract information from the access source unique information storage unit 17, the domain name extracted in step S340 is used as an index key. The second page data file generated in this way is returned to the requesting site operator computer 4 (step S380).

Next, an example of utilization of the aggregation results of this embodiment will be described using the example of FIG.
It can be seen from the counting columns (a) and (b) that the number of accesses to the page of the X product has increased compared to the previous month. If it is only this, it is also provided by the conventional access analysis service. However, in the present embodiment, an unprecedented function is provided in which a breakdown of access sources is displayed in a list by simply clicking on a numerical value in each column. When the breakdown of the numerical values in the (a) column and the (b) column is displayed, it can be easily understood that the number of accesses from the A company to the page of the X product is rapidly increasing. From this, it can be determined that the company A should be aggressively aggressive in marketing X products.

Further, when the breakdown of the number of accesses is compared between the X product page and the Y product page, it can be determined that Company A and Company C are interested in the X product but are not interested in the Y product. On the other hand, Company B can be determined to be interested in Y products.
In this way, by introducing a new mechanism that displays a breakdown of the total number of visits with a single click, what companies are accessing their websites and how those companies are It is now possible to ascertain whether you have a particular interest or preference. Moreover, the user of this system can obtain such detailed information in a format that can be quickly viewed with a very simple operation such as a mouse click. Such convenience is not found in conventional similar systems.

  Note that one-clicking the numerical value in the total column of the first page data means that the conditions for extracting sales support data are narrowed down from a large amount of access information and a breakdown by access source is displayed. is there. For example, clicking the column (a) in FIG. 5 refers to an analysis result regarding an access source that meets two conditions of “access to the product X page” and “access the month before last”.

Here, the data extraction condition is not limited to one. For example, in the example of FIG. 5, company A browses the page of product X many times. However, in the breakdown display on the search keyword-by-keyword aggregation screen, the company A can still view Suppose that it was detected many times. In this case, as a sales representative, it can be estimated that it is effective to suggest a discount when selling the product X to the company A.
In this way, by clicking on multiple numeric fields, you can obtain the results of analysis based on multiple data extraction conditions, so whether or not a certain access source is a prospective customer, what approach should be taken, etc. Can be properly identified. This is a unique feature of this system that transmits analysis result screen data for all accesses to the user in a state where a hyperlink to the access source breakdown screen is described.

Furthermore, the system of this embodiment can also perform detailed access analysis for each access source.
As shown in FIG. 13, a “company details” button for transitioning to a screen for referring to company-specific detailed information is pasted to each access source on the access source breakdown list screen. When this button is clicked with the mouse, page data of the screen illustrated in FIG. 14 is sent from the system management computer 1 to the site operator computer 4. This screen corresponds to the “detailed screen by access source” according to claim 4.

When the sales support data extraction condition and period are specified using the input means 7 on the access source detail screen and the system management computer 1 is requested to perform access analysis, a screen as illustrated in FIG. 15 is returned.
Here, the sales support data extraction conditions are the same as in the case of analysis of the total number of accesses, the number of visits by browsing page, the order of visit pages within the site, the site visited immediately before visiting the operator's site, search There are keywords for visiting through the engine.
In this way, it is possible to analyze in detail the access status to the website 5 for each access source.
If a certain access source is determined to be a prospective customer based on the results of analysis under various conditions as described above, if detailed access analysis results limited to that access source can be obtained, interest in the company's business and products It is possible to grasp the whereabouts and the degree of the business more accurately, and to develop efficient sales activities.

The access analysis of this system and the display of the results have been described above.
This system also functions as a sales information management tool. This point will be described below.
The storage unit 10 of the system management computer 1 stores customer response history screen data as illustrated in FIG. 16 and replies when there is a request from the site operator computer 4. On the site operator computer 4 side, when the change (registration, deletion, change) of the response history to the customer is input via the input means 7 on this screen and transmitted to the system management computer 1, the sales management means 14 Registers, deletes, and changes the correspondence history in the sales information storage unit 18 based on the received information. The correspondence history includes “not yet supported”, “first time supported”, “in negotiation”, “closed”, and the like. The sales information storage means 18 includes information identifying the access source such as person-in-charge information and a domain name in addition to the correspondence history.
As described above, according to the present embodiment, not only the access to the website can be analyzed, but also the sales information including the customer correspondence history can be managed.

Incidentally, the page displaying the access source breakdown of FIG. 13 has a “order level” column, but the “history level” column displayed for each access source is the correspondence history extracted from the sales information storage means 18. Information. An access source for which correspondence history information is not found is described as “unsupported”.
As described above, since the result of subdividing and summing up by the access source in addition to the sales support data extraction conditions and the period is displayed including the order level, there are the following advantages.
That is, the user of this system can easily extract an access source that requires detailed analysis of access information. With the widespread use of the Internet, there are usually many companies accessing their websites. It is not always efficient to analyze access information for all the companies that have accessed. Therefore, the convenience of referring to detailed information focusing on the company that selects the order level as a clue is clear.

In the above embodiment, the system management computer, the web server, and the site operator computer are described as physically different computers connected by a computer network.
However, the site operator computer may store and manage the content data of the website to be analyzed. That is, the site operator computer and the web server may be the same computer.

In the above embodiment, the description has been made on the assumption of a client / server system in which a system management computer processes a processing request of a site operator computer. However, the present invention may be implemented in a stand-alone form. In other words, a necessary program may be installed on the site operator computer to have a function for collecting and analyzing access information. Here, the necessary program is a program that describes processing executed by the access information acquisition unit 11, the access analysis unit 12, and the analysis result totaling unit 13 of the above-described embodiment.
Alternatively, such a program may be mounted on a web server so that the web server serves as the system management computer of the above-described embodiment.

  In the above-described embodiment, the system management computer is provided with a function for sales management as well as an access analysis function. However, the sales management function may be provided on the site operator computer side. In this case, for example, a code such as JavaScript (registered trademark) may be described in the screen data transmitted from the system management computer, and this code may start a program for business management. .

  That is, the embodiment disclosed above is an example in all respects and is not restrictive. Therefore, various modifications are possible. However, as long as the modification is based on the technical idea described in the claims, the modification is included in the technical scope of the present invention.

  Detailed access analysis under various conditions by describing the hyperlink to the access source breakdown display screen in the screen data that displays the results of analyzing the access status of the company that has accessed the website from multiple viewpoints Since the result can be provided, the site operator who is the user can judge the prospective customer with high accuracy based on the analysis result.

It is a system configuration figure showing the basic composition of this embodiment. It is a block diagram of the system management computer of this embodiment. It is a flowchart which shows the flow of a basic process of access information acquisition. It is a flowchart which shows the flow of a basic process of access analysis and analysis result editing. It is a figure explaining the correspondence of the data described in 1st page data and 2nd page data. It is a flowchart which shows the flow of a basic process of tabulation of access origin breakdown. It is a figure which shows the example of a screen display of an access analysis result. It is a figure which shows the example of a screen display of an access analysis result. It is a figure which shows the example of a screen display of an access analysis result. It is a figure which shows the example of a screen display of an access analysis result. It is a figure which shows the example of a screen display of an access analysis result. It is a figure which shows the example of a screen display of an access analysis result. It is a figure which shows the example of a screen display of an access source breakdown. It is a figure which shows the example of a display of the condition designation | designated screen for performing the access analysis according to access origin. It is a figure which shows the example of a screen display of the access analysis result according to access origin. It is a figure which shows the example of a display of the screen which manages the correspondence history information with respect to an access source.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 System management computer 2 Web server 4 User terminal 5 Website 11 Access information acquisition means 12 Access analysis means 13 Analysis result edit means 14 Sales management means 15 Company information database 16 Access information storage means 17 Access source specific information storage means 18 Sales information Storage means N Computer network

Claims (6)

A system management computer connected via a computer network to a web server and a user terminal that operates a website subject to access analysis, and the system management computer analyzes access information to the website and totals results Is a sales support system that uses access analysis to edit and output page data.
The system management computer is
A company information database for storing company information in association with IP addresses or domain names;
Access information storage means for accumulating and storing access information to the website;
Sales information storage means for storing information related to sales activities for the access source that has accessed the website;
Access information acquisition means for acquiring access information to the website and storing the acquired access information in the access information storage means;
Upon receiving an access analysis result browsing request from the user terminal, refer to the access information stored in the access information storage means, and extract an IP address or domain name from the access information corresponding to the access analysis result browsing request, Using the extracted IP address or domain name as a search key, the company information of the access source is acquired from the company information database, the number of accesses is cross-counted according to predetermined sales support data extraction conditions, and access to each cross-tabulated field is performed. Access analysis means to aggregate the number of access sources by number,
An analysis result editing means for generating a first page data file for displaying a cross tabulation result for each sales support data extraction condition on the screen and returning the file to the user terminal;
When sales information including at least a history of sales activities for the access source is received from the user terminal, the sales information is stored in the sales information storage unit and managed.
In the first page data file, a second page for causing the access analysis means to execute the access source breakdown for each field of the cross tabulation result and displaying the access source breakdown on the screen. A sales support system using access analysis, which includes a description for generating a data file. The system management computer further includes:
An access source unique information storage means for storing unique information of an access source that has accessed the website;
2. The business support system using access analysis according to claim 1, wherein the access analysis means further registers the company information of the access source if it is not registered in the access source unique information storage means. 3. The sales support data extraction condition includes at least one of the number of accesses per page, a page transition trend, a previous browsing site, a search keyword, and the number of repeat visits. Sales support system using the access analysis described. The second page data file generated by the analysis result editing unit performs a detailed access analysis for each access source together with the number of accesses for each access source and the company information extracted from the access source specific information storage unit. 4. A sales support system using access analysis according to any one of claims 1 to 3, wherein a description for transitioning to a detailed screen for each access source is added. 5. The business history for each access source stored in the sales information storage unit is described in the second page data file generated by the analysis result editing unit. Sales support system using the access analysis described. Using a system management computer provided with a company information database that is connected to a web server and a user terminal that operates a website to be subjected to access analysis via a computer network and stores company information in association with an IP address or a domain name ,
A sales support method using access analysis that analyzes access information to the website and edits and outputs a tabulated result into page data,
Obtaining and storing access information to the website;
Upon receiving an access analysis result browsing request from the user terminal, refer to the access information stored in the access information storage means, and extract an IP address or domain name from the access information corresponding to the access analysis result browsing request, Using the extracted IP address or domain name as a search key, the company information of the access source is acquired from the company information database, the number of accesses is cross-counted according to predetermined sales support data extraction conditions, and access to each cross-tabulated field is performed. A step of aggregating the number of access sources by number,
Generates a page data file for displaying the cross tabulation results for each sales support data extraction condition on the screen. The page data file summarizes the breakdown by access source for each field of the cross tabulation results. Including a description of generating a page data file for displaying the result on the screen, and returning the page data file to the user terminal;
Receiving sales information including at least a history of sales activities for the access source from the user terminal, storing and managing the sales information;
A sales support method using access analysis, which is characterized in that it is executed.