KR100993479B1 - System and Method for Servicing Local Advertisement interworking with Terrestrial Digital Multimedia Broadcasting and Geographical Information System - Google Patents

Abstract

The present invention inserts and transmits location information and additional information of an advertisement target object to local advertisement BWS data contents included in a terrestrial DMB broadcasting signal, and transmits and receives the location information of the BWS data contents included in the DMB broadcasting signal. The present invention relates to a terrestrial DMB broadcast and a local advertisement system in which a GIS is interlocked to extract location information and additional information to guide a location in conjunction with a GIS.

The terrestrial DMB broadcast receiving unit 310 according to the present invention is a terrestrial DMB broadcast receiving unit 310 for receiving a DMB broadcast signal transmitted through the DMB broadcasting network 200 and interlocked with the GIS; A BWS data processor (410) for extracting BWS data contents included in the received DMB broadcast signal; The BWS data content extracted by the BWS data processing unit 410 is analyzed to extract location information and additional information of an object included in the BWS data content, and the BWS data content including the extracted location information and additional information is displayed on the LCD screen. A web browser 420 to display on 462; A GPS receiver 320 for receiving current position information from a GPS (Global Positioning System) satellite; The map browser 440 is provided with a Geographic Information System (GIS) engine 441 that displays the location of a specific object selected by the user on the LCD screen 460 on a map of the graphic environment and guides the user to the location of the object. )Wow; A location service linking unit 430 for transmitting the location information of the object extracted through the web browser 420 to a GIS engine 441 so that the path guidance of the object is performed; User interface 450; characterized in that comprises a.

Terrestrial, Digital Multimedia Broadcasting (DMB), Broadcast Website Service (BWS), Global Positioning System (GPS), Geographic Information System (GIS), Local Advertising

Description

System and Method for Servicing Local Advertisement interworking with Terrestrial Digital Multimedia Broadcasting and Geographical Information System}

The present invention relates to a local advertising system and a method thereof. In particular, the present invention inserts and transmits location information and additional information of an advertisement target object in local advertisement BWS data content included in a terrestrial digital multimedia broadcasting (DMB) broadcasting signal. Terrestrial DMB broadcasting and GIS which extracts location information and additional information of the BWS data contents included in the DMB broadcasting signal and guides the location in conjunction with a Geographic Information System (GIS). It relates to a local advertising system and a method thereof.

DMB (Digital Multimedia Broadcasting) refers to a high-quality broadcasting service that enables users to enjoy various contents such as music, text, data, and video anytime and anywhere, even in a car running at 200 km / h. A satellite DMB using a frequency of 2.6 GHz And terrestrial DMB using frequencies in the 800MHz band.

One of the data broadcasting services of the terrestrial DMB is BWS (Broadcast Website Service). The BWS is a service that provides the contents of a website through digital multimedia broadcasting.

Unlike the web, which provides a web service through bidirectional communication based on TCP / IP (Transmission Control Protocol / Internet Protocol) and HTTP (Hypertext Mark-up Language), the BWS is a one- Is provided. In order to provide a unidirectional web service through such a DMB broadcasting network, the BWS uses a multimedia object transfer (MOT) technology based on digital audio broadcasting (DAB).

Currently, broadcasters such as KBS, MBC, SBS, and YTN are broadcasting BWS data, and they are broadcasting various life information such as weather and traffic, and politics, economy, society, and sports. The trend is expanding into service areas.

The BWS broadcast service can provide various web services, but has not yet provided location-based web contents. That is, a web browser that expresses web content in a BWS broadcast service is not provided to process content including location-based and additional information related thereto. Therefore, it is pointed out that the advertisement which can be a profit of terrestrial DMB broadcasting also does not deviate from the conventional frame and thus does not increase the advertisement efficiency because the conventional general broadcasting is performed.

Accordingly, if a terrestrial DMB data broadcasting service capable of providing a location-based service can be provided by adding a location-based service to the BWS data service provided by the current terrestrial DMB broadcasting service, the terrestrial DMB data broadcasting service and the GIS Information system (Geographic Information System) or navigation system can be linked with the navigation service will be able to provide more convenient services to users or advertisers by enabling two-way communication.

Accordingly, the present invention has been proposed in order to solve the problem of the BWS data service through the conventional DMB data broadcasting service. The present invention relates to an interworking between a current terrestrial DMB broadcasting service and a GIS or a navigation service, It aims to provide a local advertising service that enables more convenient two-way communication to local advertisers and users through.

Particularly, the present invention adds location information and additional information about the object to an object representing a place that can be represented as a location in the local advertisement information BWS data content delivered through the terrestrial DMB broadcasting network, and transmits the same to the receiving terminal. Browsing local advertising BWS data contents through a web browser and providing location guidance and directions on a map to users by linking objects of local advertising BWS data contents including location information selected by a user with a GIS or navigation system. The purpose is to make it possible.

According to another aspect of the present invention, there is provided a system for providing a BWS broadcasting service through a terrestrial DMB broadcasting network, the system including a terrestrial DMB broadcasting system and a GIS interworking system, the system comprising: a receiving unit for receiving a DMB broadcasting signal transmitted through the DMB broadcasting network; A terrestrial DMB broadcasting receiver; A BWS data processor for extracting BWS data contents included in the received DMB broadcast signal; Analyze the BWS data contents extracted by the BWS data processing unit to extract location information and additional information of an object included in the BWS data content, and display the BWS data contents including the extracted location information and additional information on an LCD screen. A web browser; A GPS receiver for receiving current location information from a GPS satellite; A map browser including a GIS engine configured to display a location of a specific object selected by a user on an LCD screen on a map of a graphic environment, and perform a path guidance to a location of the corresponding object; A location service link unit for transmitting the location information of the object extracted through the web browser to a GIS engine to perform a path guidance of the object; User interface;

The BWS data processor analyzes the DMB broadcast signal received through the terrestrial DMB broadcast receiver to determine whether the BWS data content exists, and extracts the BWS data content included in the DMB broadcast signal, and extracts it through the stream analyzer. And an object generator for storing the BWS data contents in the document storage device.

The web browser includes a location information extractor and an additional information extractor for extracting location information and additional information of an object included in the BWS data content of a DMB broadcast signal, and the location information and additional information extracted through the location information extractor and the additional information extractor. It comprises a web browser engine for outputting the BWS data content including the LCD screen.

In addition, the location service linkage unit is a GPS processor for transmitting the current position signal received through the GPS receiver to the GIS engine of the map browser, and BWS data content displayed on the LCD screen in accordance with the user's request through the user interface specified It includes a map browser processor for transmitting the location information of the object to the GIS engine of the map browser and requesting the GIS engine for the guidance service of the specific object.

According to another aspect of the present invention, there is provided a method for providing a BWS broadcasting service through a terrestrial DMB broadcasting network, the method comprising the steps of: Determining whether there is an object to which information and additional information can be added; Generating BWS data contents by adding location information and additional information to an object to which the location information and additional information can be added through HTML and XML documents; And transmitting the BWS data contents to which the location information and the additional information of the object are added through the wire / wireless terrestrial DMB broadcasting network. The BWS data contents transmitted through the DMB network include the advertisement start date of the object, Preferably, the date is included to set the display period of the BWS data contents.

In addition, according to the present invention for achieving the above object, the terrestrial DMB broadcasting and the local advertisement method interworking GIS in the method for providing a BWS broadcasting service through the terrestrial DMB broadcasting network, the BWS data content transmitted through the DMB broadcasting network Receiving and extracting location information and additional information of the object included in the BWS data content and displaying the extracted location information and additional information on the LCD screen through a web browser; Transmitting the location information of the corresponding object to the map browser according to a user's directions request request of the location information and additional information of the object displayed on the LCD screen through the web browser; And providing, by the map browser which has received the location information of the object, a path guidance to the destination of the object through the LCD screen unit based on the current location information received through the GPS receiver.

A local advertisement system and a method thereof in which a terrestrial DMB broadcasting and a GIS are linked according to the present invention include adding location information and additional information to BWS data contents provided in a terrestrial DMB data broadcasting and transmitting the same to a DMB receiving apparatus, Location information and additional information about a specific object included in the data content can be checked, and further, the user can be provided with a navigation service for the location of the specific object through linkage with a GIS or a navigation system. It works.

In addition, the terrestrial DMB broadcast and GIS interworking local advertising system and method according to the present invention, when applying the region-based advertising content to the BWS data content provided by the DMB broadcast, increase the advertising efficiency to advertisers and broadcasters profit model There is an effect that can provide and provide convenience to the user.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an overall network configuration of a local advertising system interworking terrestrial DMB broadcasting and GIS according to an embodiment of the present invention.

As shown in FIG. 1, the local advertisement system interworking terrestrial DMB broadcasting and GIS according to the present invention includes a content production system 100 for inserting location information and additional information into BWS data contents to produce BWS data contents; Receives the terrestrial DMB broadcasting system 210 for transmitting the BWS data contents produced by the content production system 100 through the wired / wireless terrestrial DMB broadcasting network 200 and the DMB broadcasting signal transmitted through the DMB broadcasting network 200. Extract the BWS data content included in the DMB broadcast signal and the location information and additional information of the object included in the BWS data content, and display the location information and additional information of the extracted object on the LCD screen unit 460 and display the information. DMB broadcasting receiving station that performs the road guidance by linking the location information of the object with the GIS system at the request of the user who confirmed the location information and the additional information of the object. It comprises a; 300.

The content production system 100 may search for object information existing in content written in HTML and XML (Extensible Markup Language) to provide location-based local advertisement BWS data content, and add location information and additional information to the object information. Select an object and insert location information and additional information into the selected object. The process of inserting the location information and the additional information of the object into the BWS data contents is performed by the location-based BWS data transmission server 110 provided in the content production system 100.

The BWS data contents generated by the location-based BWS data transmission server 110 and transmitted through the wired / wireless terrestrial DMB broadcasting network 200 and including additional information may be mobile or mobile. Applicable to fixed terrestrial DMB data communication / broadcasting service.

 The BWS data content including location information and additional information for the location-based service is the same form as a general web service, and a structure that includes location information and additional information about a specific object is added thereto.

The basic web document of BWS data contents is written in HTML, and the location information and additional information about specific object are written in XML. In the HTML syntax, a link to an XML document containing location information and additional information of a specific object is created This establishes a link between HTML and XML.

Hereinafter, the structure of HTML and XML for BWS data contents created according to an embodiment of the present invention will be described.

The following HTML document shows an example of the local advertisement BWS data content for delivering restaurant information according to an embodiment of the present invention. The code written in HTML for providing restaurant information is the same as the following code, except for parts of the code. The syntax follows the syntax of general HTML. The following example shows only the link to an XML document containing the location information of a specific object.

< html >

<head>

<link href = "loc / dj_sg_restaurant0001.xml" rel = "location" type = "text / xml">

</ head>

<body>

   <h1> Daejeon Seo-gu Restaurant Information </ h1>

…

   <tr>

   <td> <a href="#location"> Danbo Bossam & stone rice <img src = "img / res0001.gif">

       </a>

       …

   </ tr>

…

</ body>

</ html>

In the embodiment of the present invention, the target of the terrestrial DMB data broadcasting service capable of location-based service should be an object that can be displayed as a location, and can further provide additional information about the object. In order to express this, each object is represented in the form of a web document written in HTML, and location information and additional information of each object are written in XML, and the code of HTML indicates an XML document associated with the corresponding object. Assuming that a specific object is information about a restaurant, such as the HTML document, the name, location, recommendation menu, parking lot, value-added service, etc. of the restaurant associated with the HTML document containing the contents of the restaurant that the user can see through the browser. The DMB broadcast receiving apparatus 300 receives the HTML and XML documents, and outputs the web document, the location, and the additional information to the graphic environment.

In order to provide the location and additional information, the XML structure basically consists of the definition of the objects to provide the location and additional information, and the location of the XML document containing the location and detailed additional information of each object associated with it. You must define tags that represent it. Among them, the definition of the object of the highest level and the XML tag definition for the default location can be defined as shown in Table 1 below.

In Table 1, the object_type attribute represents objects based on all kinds of locations that can represent each object through locations and names of restaurants, schools, theaters, etc., and can be extended by adding new object_types.

Tables 2 and 3 below show examples of definitions of object_type and additional information on objects whose object_type is a restaurant.

Examples of the XML for Table 1, Table 2, Table 3 are as follows.

- dj _ sg _ restaurant0001 . xml -

<root>

   <object_type value = "101">

   <location>

       <type = "longitude" value = "127.26.34">

       <type = "latitude" value = "36.21">

   </ location>

   <doc>

      <name = "Mandbo Bossam & Dolsot.xml" location = "/ loc / xml">

   </ doc>

</ root>

- Yard & Stone rice. xml -

<root>

   <Kind_food value = "Korean">

   <good_food value = "Mask Boss" />

   <telephone value = "000-0000" />

   <service value = "Hyundai Card 10% D.C" />

   <location_information value = "Croba Building 2F /">

</ root>

The BWS data contents including the location information and the additional information of the object generated through the above embodiments are transmitted to the terrestrial DMB broadcasting system 210, and the terrestrial DMB broadcasting system 210 transmits the BWS data contents to the wired / wireless terrestrial DMB broadcasting network ( It transmits to the DMB broadcast receiving device 300 through the 200. Meanwhile, when the BWS data content including the location information and the additional information is generated, the advertisement display date and the advertisement end date information of the object may be included in the BWS data content to set the advertisement display period of the corresponding object included in the BWS data content. .

The DMB broadcasting receiver 300 receiving the BWS data contents generated by the content production system 100 and transmitted through the wired / wireless terrestrial DMB broadcasting network 200 may include web documents and location-based information included in the received BWS data contents. And displays the extracted web document and the location based information on the LCD screen unit 460 through the web browser 420. The map browser 440 having the GIS engine 441 according to the location based request of the user ) To provide location-based services by guiding the location of the object.

2 is a vertical block diagram of a DMB broadcast receiver according to an embodiment of the present invention, and FIG. 3 is a sequential block diagram of a DMB broadcast receiver for receiving a terrestrial DMB data broadcast signal and providing a local advertisement service.

As shown in FIG. 2 and FIG. 3, the DMB broadcast receiver 300 includes a terrestrial DMB broadcast receiver 310 for receiving a DMB broadcast signal transmitted through the wired / wireless terrestrial DMB broadcast network 200, and receiving the received DMB broadcast signal. A BWS data processing unit 410 for extracting BWS data contents included in the DMB broadcasting signal, and a BWS data processing unit 410 for analyzing the BWS data contents extracted by the BWS data processing unit 410, A web browser 420 for displaying BWS data contents including extracted location information and additional information on the LCD screen unit 460, a GPS receiving unit 320 for receiving GPS information from GPS satellites, A map browser 440 having a GIS engine 441 for displaying the position of a specific object to be selected on the LCD screen unit 460 on the map of the graphical environment and performing a route guidance, It includes a location service linkage unit 430 and a user interface 450 to link the extracted location information of the object to the map browser 440 to perform a road guide for the location of the object. In the embodiment of the present invention, the BWS data processing unit 410, the web browser 420, the map browser 440, the service interworking unit 430, and the user interface 450 serve as a GIS linked advertisement service processing module 400. Will be performed.

The terrestrial DMB broadcasting receiver 310 receives the terrestrial DMB broadcasting signal transmitted through the terrestrial DMB broadcasting network 200 and transmits the terrestrial DMB broadcasting signal to the BWS data processing unit 410, which is received through the terrestrial DMB broadcasting receiver 310. The BWS data processor 410 receiving the broadcast signal includes a stream analyzer 411, an object generator 412, and a document storage device 415. The stream analyzer 411 is a program module for analyzing a DMB broadcast signal received through the terrestrial DMB broadcast receiver 310 to determine whether BWS data contents exist and to extract BWS data contents included in a DMB broadcast signal, 412 is a program module for storing and managing the BWS data contents included in the DMB broadcast signal extracted by the stream analyzer 411 in the document storage 415.

The web browser 420 includes an additional information extractor 421, a location information extractor 422, and a web browser engine 423, and the additional information extractor 421 includes BWS data stored in the document storage 415. Is a program module for extracting additional information when the BWS data content includes the additional information of the object by analyzing the content, and the location information extractor 422 analyzes the BWS data content to include the location information of the object in the BWS data content. If so, it is a program module to extract the location information. The web browser engine 423 is a program engine for outputting the BWS data contents to the LCD display unit 460. If the BWS data contents include location information and additional information of an object, the BWS includes location information and additional information. Display the data content on the LCD screen 460, and if the BWS data content does not include the location information and the additional information of the object, display the BWS data content without the location information and the additional information on the LCD screen 460. Done.

Meanwhile, the GPS receiver 320 is a conventional GPS device that receives and grasps current location information from a GPS satellite, and the map browser 440 refers to the location of an object by referring to the current location received through the GPS receiver 320. GIS or navigation system to guide the way. The map browser 440 includes a GIS engine 441 for guiding directions by linking an object location and a current location with a map, and location information processed by the GIS engine 441 to the LCD screen unit 460. The output GIS graphics engine 442 is provided.

The location service interworking unit 430 links the location information of a specific object among the BWS data contents displayed on the LCD screen 460 through the web browser 420 with the map browser 440 to provide a road guide service for the specific object. As a program module to be provided, the location service linkage unit 430 includes a GPS processor 431 and a map browser processor 432. The GPS processor 431 processes a GPS signal received through the GPS receiver 320 and provides the GPS signal to the GIS engine 441 of the map browser 440. The map browser processor 432 is an LCD screen unit. In response to a user's request through the user interface 450 of the BWS data contents displayed at 460, the specific object is transmitted to the GIS engine 441 of the map browser 440 by the GIS system. Program module to provide the navigation service.

The LCD screen unit 460 includes a web browser 420 and a map browser 440. The web browser 420 and the map browser 440 are connected to the web browser 420 and the map browser 440. The user interface 450 is a data input device for processing user input through a user interface device such as a keyboard, Output device that displays the graphic screen created through. The LCD screen unit 460 is a graphic processing unit 461 for graphic processing the screen signal transmitted from the web browser 420 or the map browser 440, and a graphic screen processed through the graphic processing unit 461 And an LCD screen 462 for displaying.

Hereinafter, an operation process of a terrestrial DMB broadcast and GIS interworking local advertisement service system having the above configuration will be described.

4 is a flowchart illustrating a process of performing a local advertisement service interworking terrestrial DMB broadcasting and GIS according to an embodiment of the present invention. 4 illustrates that the BWS data contents are produced by the location-based BWS data contents transmission server 110, and the produced BWS data contents are transmitted to the DMB broadcasting receiver 300 through the terrestrial DMB broadcasting network 200. Explain.

Step S110: First, when the power of the DMB receiving apparatus 300 is applied, the terrestrial DMB broadcasting receiving unit 310 receives the DMB broadcasting signal transmitted through the terrestrial DMB broadcasting network 200.

5A illustrates an example of a DMB broadcast channel selection guide screen displayed on an LCD screen through a web browser according to an embodiment of the present invention. As shown in FIG. 5A, the user outputs a program guide from the received terrestrial DMB broadcast signal, and the user selects a channel to select a location-based service.

In step S120, the DMB broadcasting signal of the corresponding channel received through the terrestrial DMB broadcasting receiving unit 310 is transmitted to the BWS data processing unit 410 according to the selection of the DMB broadcasting channel of the user. In the stream analyzer 410 of the BWS data processing unit 410, 411 analyzes whether the BWS data content exists in the received DMB broadcast signal, and if the BWS data content is not included in the DMB broadcast signal, the local advertisement service is terminated.

If the BWS data contents are included in the DMB broadcasting signal, the stream analyzer 411 extracts the BWS data contents included in the DMB broadcasting signal, and the object generator 412 extracts the extracted BWS data contents from the document The storage device 415 is stored and managed.

The additional information extractor 421 and the location information extractor 422 included in the web browser 420 analyze the BWS data contents extracted from the DMB broadcasting signal and output the location information of the object in the BWS data contents And it is determined whether the additional information is included (S140). If the location information and the additional information of the object are not included in the BWS data content, the web browser engine 423 of the web browser 420 displays the BWS data content without the location information and the additional information of the object. Output to 460 and the local advertising service is terminated.

Steps S150 and S160: If the location information and the additional information of the object are included in the BWS data content in the step, the additional information extractor 421 and the location information extractor 422 extract the additional information and the location information of the object. In operation S150, the web browser engine 423 outputs the BWS data content including the location information and the additional information of the object to the LCD screen 460 in operation S160.

5B illustrates an example of a BWS data content screen including additional information and location information of an object displayed on an LCD screen through a web browser according to an embodiment of the present invention. As shown in FIG. 5B, location information and additional information of a web document and an object included in the BWS data content transmitted to the terrestrial DMB BWS service are output to the LCD screen unit 460 through the web browser 420.

Steps S170 and S180: location information of the corresponding object through the user interface 450 from the user who checks the BWS data content output to the LCD screen unit 460 through the web browser 420, that is, the object information provided as the web document. When the request is received (S170), the map browser processor 432 of the location service interworking unit 430 requests the GIS engine 441 of the map browser 440 to output the location information of the corresponding object, and the GIS engine 441 ) Outputs the location information of the corresponding object to the LCD screen unit 460 through the graphic environment based on the location information of the request object (S180).

5C illustrates an example of a graphic environment location information output screen of an object displayed on an LCD screen through a web browser according to an embodiment of the present invention. As shown in FIG. 5C, the location information of the object is displayed on the LCD screen 460 in a graphic environment through the map browser 440 according to the request of the object location information of the user.

 Steps S190 and S200: When a request for directions of the corresponding object is received through the user interface 450 from the user who confirms the location information of the corresponding object through the LCD screen unit 460 provided through the map browser 440 (S190). ), The GPS processor 431 of the location service interworking unit 430 transmits a GPS signal transmitted from the GPS receiver 320 to the GIS engine 441 of the map browser 440 and requests the directions of the object. In operation S200, the GIS engine 441 outputs the directions of the corresponding object to the LCD screen unit 460 through the graphic environment based on the location information on the request object and the current location through the GPS signal.

5D illustrates an example of a screen in which a user checks location information of an object displayed on an LCD screen and requests directions. As shown in FIG. 5D, the user checks the location information of the object and then requests directions for the corresponding object, and the map browser 440 outputs a confirmation message to guide the user's request.

5E illustrates an example of a road guidance screen displayed on an LCD screen through a map browser according to an embodiment of the present invention. As shown in FIG. 5E, the map browser 440 guides the road in association with the map based on the current location received through the GPS receiver 320 and the location information of a specific object grasped through the web browser 420. Proceed with the process to provide a road guidance service to the user through the LCD screen unit 460.

Step S210: The above-described road guidance process is performed in the same way as a normal road guidance process through a GIS or navigation system. When the destination service is terminated at the destination of the requested object or by the user's request, the location-based local advertisement service is performed. Is terminated (S210).

Through the above process, the location information and the additional information are added to the BWS data contents provided by the terrestrial DMB broadcasting, and the DMB broadcasting receiver 300 extracts the location information and the additional information of the objects included in the BWS data contents and displays the LCD screen. Displayed in the unit 460, in conjunction with the GIS system it is possible to provide a road guidance service for a specific object.

1 is an overall network configuration of a local advertising service system interworking terrestrial DMB broadcasting and GIS according to the present invention,

2 is a block diagram of a DMB broadcasting receiver for providing a local advertising service by receiving a terrestrial DMB data broadcasting signal according to the present invention;

3 is a vertical structural diagram of a DMB broadcasting receiver for providing a local advertising service by receiving a terrestrial DMB data broadcasting signal according to the present invention;

4 is a flowchart illustrating a process of receiving a terrestrial DMB data broadcasting signal and providing a local advertisement service according to the present invention;

FIG. 5 illustrates an LCD screen configuration and service flow for receiving a terrestrial DMB data broadcasting signal and providing a local advertisement service according to the present invention.

[Description of Drawings]

100: content creation system

110: location-based BWS data content transmission server

101: BWS data content

102: location information and additional information data

200: wired and wireless terrestrial DMB broadcasting network 210: terrestrial DMB broadcasting system

300: DMB broadcasting receiver 310: Terrestrial DMB broadcasting receiver

320: GPS receiver

400: GIS linked advertising service processing module

410: BWS data processing unit 411: Stream analyzer

412: Object Generator 413: Document Storage

420: web browser 421: additional information extractor

422: location information extractor 423: web browser engine

430: location service interworking unit 431: GPS processor

432: map browser handler 440: map browser

441: GIS Engine 442: GIS Graphics Engine

450: user interface 460: LCD screen

461: graphics processing unit 462: LCD screen

Claims (7)

In a system for providing a Broadcast Website Service (BWS) broadcasting service through a terrestrial digital multimedia broadcasting (DMB) broadcasting network, A terrestrial DMB broadcast receiver 310 for receiving a DMB broadcast signal transmitted through the DMB broadcast network 200; A stream analyzer 411 for analyzing the DMB broadcast signal received through the terrestrial DMB broadcast receiver 310 to determine whether BWS data content exists, and extracting the BWS data content included in the DMB broadcast signal; A BWS data processor 410 having an object generator 412 for storing the BWS data contents extracted through the 411 in the document storage 415; A location information extractor 422 and an additional information extractor 421 for analyzing the BWS data contents extracted by the BWS data processor 410 to extract location information and additional information of an object included in the BWS data content; Web browser equipped with a web browser engine 423 for outputting the BWS data content including the location information and the additional information extracted by the information extractor 422 and the additional information extractor 421 to the LCD screen 460 ( 420; A GPS receiver 320 for receiving current position information from a GPS (Global Positioning System) satellite; The map browser 440 is provided with a Geographic Information System (GIS) engine 441 that displays the location of a specific object selected by the user on the LCD screen 460 on a map of the graphic environment and guides the user to the location of the object. )Wow; A location service linking unit 430 for transmitting the location information of the object extracted through the web browser 420 to a GIS engine 441 so that the path guidance of the object is performed; User interface (450); terrestrial DMB broadcasting and local advertising system interworking GIS comprising a. delete delete The method of claim 1, The location service interworking unit 430 is A GPS processor 431 for transmitting the current position signal received through the GPS receiver 320 to the GIS engine 441 of the map browser 440; The BIS data content displayed on the LCD screen 460 transmits the location information of a specific object to the GIS engine 441 of the map browser 440 in response to a user's request through the user interface 450. Terrestrial DMB broadcasting and GIS interworking system comprising a map browser processor (432) for requesting the guidance service of the specific object. In the method for providing a BWS broadcasting service through a terrestrial DMB broadcasting network, (a) determining whether an object capable of adding location information and additional information for a local advertisement service exists in the BWS data content; (b) generating BWS data contents by adding location information and additional information to an object to which the location information and additional information can be added through HTML and XML documents; (c) transmitting the BWS data contents including the location information and the additional information of the object through the wired / wireless terrestrial DMB broadcasting network 200; (d) receiving the BWS data contents transmitted in step (c), extracting location information and additional information of the object included in the BWS data content, and using the web browser 420 to obtain the location information and additional information of the extracted object. Displaying on the LCD screen 460; (e) transmitting the location information of the corresponding object to the map browser 440 according to the user's directions request request confirming the location information and the additional information of the object displayed on the LCD screen unit 460 through the web browser 420. Steps; (f) The map browser 440, which has received the location information of the object, guides the way to the destination of the object through the LCD screen unit 460 based on the current location information received through the GPS receiver 320. Providing a; terrestrial DMB broadcasting and GIS interworking area advertising method comprising a. The method of claim 5, The BWS data contents transmitted through the DMB broadcasting network 200 include advertisement start date and advertisement end date information of the object to set the display period of the BWS data contents. Way. delete

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