KR100964009B1 - On-line advertising method using game of expressing win probability - Google Patents

Abstract

The present invention includes providing an advertisement posting website that can be accessed through a terminal; Providing a game service linked to a participating game on the advertisement posting website through a management module of a host server; Executing a odds indication game through a game module in the host server; Displaying the odds of the user by the game module to predict the probability of winning before the winning rate display game is executed, the winning rate is displayed based on the power, the power is given the default value at the first participation Displaying a winning percentage of the user, which is displayed after being adjusted in such a manner that the loser's power is added to the winner at the end; The game is repeated until the condition defined by the game module is satisfied; The game is terminated by the management module when a predetermined condition is satisfied, and the ranking of the users is determined and displayed according to the final winning rate. According to this configuration, the user who is connected to the online can check the probability of winning his game during the game, and the participation in the game continuously in anticipation of the winning is likely to be exposed to the advertisement. In addition, the winning user continues to participate in the game based on the increased odds, and the newly participating users continue to challenge the expectation that the winning rate can be included in their winning rate if they win the opponent with the higher winning rate. Therefore, the advertising effect can be enhanced by keeping users connected to the game.

Description

ON-LINE ADVERTISING METHOD USING GAME OF EXPRESSING WIN PROBABILITY}

The present invention relates to a method of advertising on-line such as the Internet and mobile communication using the game, and more specifically, to increase the participation rate by allowing the online accessor to monitor their winning rate in real time while the game is in progress. It relates to an online advertising method using the odds display game to increase the.

As the number of users of mobile communication service as well as internet service is increasing rapidly, advertisements made online are settled as a new advertisement medium. In the case of the Internet, numerous advertisements are posted on various online portal sites, and in the case of mobile communication such as mobile phones, numerous advertisements are overflowing. Since the number of people who use the Internet not only in Korea but also in the world is increasing and increasing, the marketability of online advertising is infinite.

In such an online advertising market, for example, advertisements are mainly performed through banner advertisements such as Internet websites. However, a simple banner advertisement alone does not cause great interest to the user, and thus, the effect of the advertisement is greatly reduced. In addition, even in the case of advertisements that simply provide prizes by raffle, the expectation of winning the prize is not great and there is a problem of waiting until the date of publication.

Therefore, the issue of how to provide an advertisement that can draw the attention of the online users from the number of online advertisements that are rising.

The present invention seeks to solve the problem that conventional online advertisements do not induce interest of the user and do not maintain interest continuously.

Specifically, the present invention aims to increase the advertising effect by inducing online users to participate in the game.

In addition, an object of the present invention is to increase the advertising effect by allowing the participants to know their odds during the game to continue to participate in the game.

In order to achieve this object, the present invention provides a method of providing an advertisement posting website that can be accessed through a terminal; Providing a game service linked to a participating game on the advertisement posting website through a management module of a host server; Executing a odds indication game through a game module in the host server; Displaying the odds of the user by the game module to predict the probability of winning before the winning rate display game is executed, the winning rate is displayed based on the power, the power is given the default value at the first participation Displaying a winning percentage of the user, which is displayed after being adjusted in such a manner that the loser's power is added to the winner at the end; The game is repeated until the condition defined by the game module is satisfied; The game is terminated by the management module when a predetermined condition is satisfied, and the ranking of the users is determined and displayed according to the final winning rate.

According to this configuration, the user who is connected to the online can check the probability of winning his game during the game, and the participation in the game continuously in anticipation of the winning is likely to be exposed to the advertisement. In addition, the winning user continues to participate in the game based on the increased odds, and the newly participating users continue to challenge the expectation that the winning rate can be included in their winning rate if they win the opponent with the higher winning rate. Therefore, the advertising effect can be enhanced by keeping users connected to the game.

More preferably, after accessing the advertisement posting website, the user may further include the step of inputting the personal information through the personal information input module in the host server. In addition, the advertisement posting website may present a prize offer and determine a prize winner according to the ranking of users based on the final win rate after the end of the game. Through the input of personal information, you can give out prizes to those who are ranked through the game.

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More preferably, the predetermined condition is set to a predetermined period, the game is terminated when the period expires, the user's ranking may be determined according to the final win rate. The winning rate is expressed in the form of power, and the predetermined condition is set to a predetermined power, and when a user who meets the predetermined power occurs, the game is terminated and the ranking of the users is determined according to the magnitude of the power, The ranking of the users may be determined according to the order of satisfying the power of. In this way it is possible to select users who can win prizes.

More preferably, in order to ensure fairness of the winning percentage display game, data generated by a random number generating server may be provided to the game module when each game is executed. Since the fairness is ensured by such a third device, the user can access with confidence.

More preferably, in the game repetition determination of the user, it can be set to automatically repeat. Therefore, the user can facilitate the user's convenience by allowing the game to proceed automatically even if the user is away from his seat for a while or the game cannot be executed.

According to the present invention, since an online system user can participate in a game while checking his / her odds in real time, a large number of users frequently access the advertisement posting website that provides the game, as well as access to the game to proceed with the game. Even in the midst of advertisements, an environment in which participants are continuously exposed can provide effective advertising effects.

1 is a view showing the relationship between the devices used in the advertising method according to the present invention.

The advertisement method used in the present invention is based on being made in a space where an online service such as the Internet or mobile communication (mobile phone mobile service) is provided.

Users who access the Internet through a terminal (eg, computer, laptop, PDA, mobile phone, etc.) can access various websites through a web browser that can use the Internet.

On a website, a user frequently accesses a website that is posting an advertisement (eg, a banner advertisement). The present invention allows a game to be provided on the advertisement posting website, and when a user clicks on a link portion indicating a game to participate in the game, a game service provided by the host server of the present invention connected to the advertisement posting website. You will be able to participate in This advertisement may indicate, for example, that a prize may be paid through a game described below. In addition, as described below, it is possible to induce more and more users to participate by displaying that they can check their winning rate in real time during the game.

When a user clicks on a game provided by a website that posts an advertisement, a screen that provides a linked game service may be provided to the user. This game service is provided through the host server of the present invention. The game module providing the game service may be included in the host server and directly managed, and a separate game server may be linked to the host server in consideration of server capacity.

The host server that provides a service includes a management module that provides operation and management services related to the service. In addition, it includes various modules which provide various services described below, that is, services such as game progress, personal information input, advertisement, and the like.

In FIG. 2, a connection relationship between devices related to a service provided by the present invention is illustrated in detail.

First, the server's management module manages and operates various tasks related to services. When the user accesses the service provided by the present invention through the Internet, the management module of the server provides the user with a game service screen for explaining the method of the game and allowing the user to select the type of the game.

Game services are stored in game modules for each type. The game module is linked with the management module of the server to provide a game service when a game progress is requested from the management module of the server.

When the game link is clicked on the advertisement posting website, the personal information input window is displayed to enter the user's personal information (for example, name, address, social security number, etc.) by the personal information input module in the host server. Can be. In addition, a user who has entered personal information through login first in an Internet portal site may be set to directly enter a game service without separately inputting personal information required by the service of the present invention.

When a user enters personally identifiable information, this information is stored in a database that resides within the host server or separately. This information will later be used to give a prize to the winner if the user continues to win the game and there is a prize winner.

The input of the personal information may be set in a different order. For example, it may be set to input personal information before moving to a game service screen and before executing a game.

The operation of the personal information input module for inputting personal information and the storing of the personal information input in the database are controlled by the management module of the host server.

In addition, the host server may include an advertisement module. Through this advertising module, an advertisement may be provided in a screen describing a game or a kind of game. In addition, an advertisement may be displayed in a game screen or a game character while the game is in progress. Therefore, the user can naturally maximize the advertising effect while actively playing the game through the game provided by the present invention to be described in more detail.

Meanwhile, the advertisement module may be connected to a server operated by a separate advertiser, and may be updated by receiving advertisements or prizes provided by the advertiser.

Hereinafter, the odds display game provided by the present invention will be described in detail.

The lottery game carried out in the present invention is a game using the probability and at the same time the game participant can participate in the game while checking the possibility of winning the game in real time.

The principle of the game is as follows.

In principle, the game is a one-to-one game in which two players play one game. Note that this is not limitative. That is, three or more accessors can play the game. The principle of one-to-one game is explained below.

If there are a large number of users, each fights one-on-one, then competes with another user again, and the first participant is given a base power of 1.

In one embodiment, the one-to-one game provided by the present invention is to compete for a game with the remainder divided by the sum of the numbers presented by two participants.

For example, each player who participates for the first time has a power of 1 and has a 50% chance of winning. Therefore, if the sum of the number presented by you and the number presented by another participant to compete against you is divided by 2 and the remainder is 0, one participant The winner is 1 and the other player wins. The initial win rate is 50% and the winning player's power is 2, increased by the losing player's power. If the losing participant is no longer able to join the game, the power is 0. If the losing participant is still allowed to join the game, the power defaults to 1.

The winner then wins the match with the new player. When a new participant joins for the first time, the new participant wins when the remainder is 0 by adding the number presented by him and the number presented by the winner once, divided by 3, and the winner who wins once wins 1 or 2 When you win. In other words, the winner who once won has 2 powers, and the new player has 1 power, so the player with 2 powers has a higher probability proportional to the power, in this case a game of about 66%. In other words, in a match between n-players and m-powers, the sum of the number presented by each player divided by n + m is 0, 1, 2, ..., n-1. Is the winner, and when the remainder is n, n + 1, ..., n + m-1, the player with power m is the winner, and the winner's power is the opponent's power. becomes + m.

As another embodiment, an example using white beads and black beads may be considered.

If you decide to win when a white bead comes out, when two players in the first game win, one participant puts a white bead, the other part puts a black bead, and then randomly by computer. Draw to determine the game. In the first game, of course, if a white bead comes out, the person who puts the white ball wins. On the contrary, if a black ball comes out, the person who put the black ball wins. In later games, when you compete against someone who wins the first time and who plays for the first time, the person who wins once will be able to put one more marble that is the same color as his or her marble, thus increasing the odds. . As with numbers games, assuming that the winner of the previous game continues to win the first challenger with the new challenger, in the nth match the winner of the previous game will be able to put n of his marbles in his pocket.

As described above, when competing against winners who have already won several times, each player can enter the marble in proportion to his power and participate in the game.

The person who loses the above game transfers all the accumulated power to the opponent winner.

In addition, this game is not limited to a one-to-one game. More than two users may participate. If three or more users participate, for example, in the case of a game using the rest, the number of divisions is increased in proportion to the power of the participant, and in the case of using a marble, the game is performed by increasing the available colors. You can.

On the other hand, in this game, it is possible to have a third party participate in order to eliminate or minimize the possibility of occurrence of fairness. That is, a method of allowing a trusted third party to participate in the one-to-one game may be considered.

For example, a server may be provided in a separate third institution, and a random number may be provided to a game program executed on the host server by running a program that generates random numbers on the server. Then, in a game that uses the remainder of the sum of the numbers, the third number can be added together and then divided. In this case, as described above, the number added is increased by one more when compared to a game in which only two players participate directly, but the number is the same.

It should be noted that the above two cases are merely examples of various games that can be progressed while accumulating power, and other games using this principle may be included in the game of the present invention.

The game participant may monitor his or her winning potential in real time while playing the above-described win percentage display game. The conditions required to win the game and receive prizes can be set in various ways. For example, as a condition for awarding a prize, a power required may be determined so that a user who first reaches a predetermined power may receive a prize, or a user having a high power within a predetermined period may receive a prize.

Eligibility for prizes depends on the terms and conditions presented by the advertiser. It may be one of the first and may be paid to the first and a predetermined number of subordinates. In the event of prizes being awarded to two or more persons, the winners may be ranked as the result of the first prize winner in accordance with the above-mentioned prize-paying conditions, or after the first place in other conditions, e.g. You can also rank them in order of first arrival. This ranking method is not limited to the above-described method.

The winner can check the power of all the participants after each game and check their odds so that they can continue the game while realizing the expectation of winning. Even if you are a first-time player, you have a very low chance of winning, but once you win, you can get all of your opponent's power.

In addition, the advertisement effect is naturally obtained by hanging advertisements provided by various advertisers on the screen related to the game while the game is in progress.

In order to enhance the advertising effect, the advertisement may be displayed directly on the character appearing in the above-described game. For example, in a game using marbles, it may be possible to display advertisements directly on the marble.

In addition, when a game participant is in a situation of playing a rate display game and the game cannot proceed anymore, the game participant may be set to leave the game automatically. The game then proceeds automatically, and the game may continue until it is lost.

When the final winner is determined through the game, the winner can be given a prize based on the personal information recorded in the database.

An example of such a service providing method is simply shown in a flowchart in FIG. 3.

A user accessing an online service accesses a specific website provided by an online service such as the Internet through a terminal (S10). This particular website is the advertising posting website that is displaying the advertisement.

The advertisement posting website has posted an advertisement, and the content of the prize is determined by ranking through a game in relation to the advertisement. Therefore, when the user wants to participate in the game provided for the prize event, the user clicks on a link part for guiding game participation (S11).

If the user selects to participate in the game, the host server linked to the advertisement posting website activates the personal information input module to input the personal information (S12).

Before the game is executed, input of personal information is required to pay for the prizes provided by the advertiser and also to prevent the unspecified number from participating in the game with multiple IDs. Participants will enter their personal information such as their name, social security number, address, e-mail address, and so on. You may terminate this service if you do not want to. In the flowchart of FIG. 3, although the user selects to participate in the game on the advertisement posting website and enters the personal information before moving to the game service, the screen for providing the game service is output as described above. It should be noted that the present invention is not limited to the case of FIG. 3, such as may be made before executing the game.

After entering the personal information, if a connection is made to the game service provided by the host server, a service screen for providing a game is displayed on the user terminal (S13). On the game service screen, the kind of the odds display game according to the present invention described above and a description thereof are displayed and the game can be selected on this screen.

When the user selects and executes a game to participate, the corresponding game module included in the host server is driven (S14).

When you join a game, you can play the game with the opponent who is already in or who comes later. In addition, when no one is present, it may be set to compete with a virtual target, for example, a virtual target provided by a computer.

There are many ways to choose your opponent to play the game. For example, you can create a waiting room to participate in a waiting room that has already been created, or if you do not want to participate, you can create a waiting room for yourself and wait for other parties to enter. This is to allow the game participants to choose a match based on their power.

Alternatively, a space such as a square may be provided on the screen, and a character representing each participant may be displayed so that the opponent's power can be directly confirmed through the character, and based on the information, the opponent's character in the square may be clicked to win. .

There are various methods used in such a game as well as the above-described examples.

When the game ends, the result is displayed on the screen, and also the winning rate changed according to the game result (S15). If you win the game, the above-mentioned game rules increase the odds.

The user may select whether to repeat the game after the game ends (S16). The winner may continue to play the game with another opponent, knowing his odds. In addition, even if defeated, if the game is set to participate in the game again from the beginning, the loser can also repeat the game. Conversely, in the event of a defeat, the loser may be set to no longer participate in the game.

In this way, if a participant who satisfies the set prize acquisition condition appears while the game is in progress, the game service is terminated (S17).

When the game service is terminated, the ranking is determined according to a predetermined criterion (S18). If the ranking is determined, the game service is terminated (S19). Prizes will be awarded to users according to the ranking determined by this game. Prizes can be paid based on information recorded in the database through the entry of personal information.

4 to 12 illustrate an execution screen of a game of the odds display method according to the present invention as an example. In other words, these drawings illustrate the process that proceeds after the users who access the game service participate in the game. The game described here is an example of a winning percentage display game in which a game is divided by the sum of the numbers described above, and an example in which a third party that generates and provides a random number to ensure fairness participates.

4 shows a state in which one of two users has requested a challenge. The power of the game is displayed on the game screen, and the power value is also converted and displayed as a winning percentage.

5 shows the stage at which the third institution, that is, the judge, participates while the challenge is accepted.

In FIG. 6, the participating referee encrypts the number and provides it to the game.

7 and 8 illustrate steps of entering numbers by users participating in the game. Users type numbers as “punches” at the bottom of the screen.

9 and 10 show the process of screening the game in the manner described above based on the numbers entered in FIG. In FIG. 10, it can be seen that the number inputted by the user is decrypted and the number inputted by the user is represented.

11 shows that the determination is completed.

Finally, FIG. 12 shows a game progress screen showing a list of people participating in the game so that they can know the progress.

As described above, while the above-described game is in progress, users can check the odds (power) of themselves and other participants, and know that they can participate in the game while watching their odds with the opponent to play. In addition, although not shown, an advertisement may be additionally provided on the game progress screen, whereby the user may be continuously exposed to the advertisement.

In the above, the preferred embodiment of the present invention has been illustrated and described, but the present invention is not limited to the above-described embodiment. For example, the game service provided by the present invention may be used not only for advertising purposes for paying prizes but also for agency services for determining winners through a winning rate display game method. Various modifications can be made by those skilled in the art without departing from the gist of the invention as claimed in the following claims, and such modifications are included within the scope of the claims. .

1 is a view showing the configuration of a system according to the present invention.

FIG. 2 is a diagram illustrating a configuration of the host server of FIG. 1.

3 is a flowchart showing the progress of a service provided by the method according to the present invention.

4 is a game progress screen according to an embodiment of the present invention, in which one user requests a challenge from another user.

FIG. 5 is a diagram illustrating a stage in which a third institution, that is, a judge, participates in a state where a challenge is accepted, following FIG. 4.

FIG. 6 is a diagram showing that, following FIG. 5, the participating referee encrypts the numbers and provides them to the game.

In FIG. 7 and FIG. 8, subsequent to FIG. 6, the users participating in the game input the numbers.

9 and 10 are views illustrating a process of masking a game in the manner described above based on the input number, following FIG. 8.

11 is a game progress screen according to an embodiment of the present invention and shows a waiting state.

Claims (8)

Providing an advertisement posting website that can be accessed through the terminal; Providing a game service linked to a participating game on the advertisement posting website through a management module of a host server; Executing a odds indication game through a game module in the host server; Displaying the odds of the user by the game module to predict the probability of winning before the winning rate display game is executed, the winning rate is displayed based on the power, the power is given the default value at the first participation Displaying a winning percentage of the user, which is displayed after being adjusted in such a manner that the loser's power is added to the winner at the end; The game is repeated until the condition defined by the game module is satisfied; The game is terminated by the management module when a predetermined condition is met, and determining and displaying the ranking of users according to the final winning rate. The method of claim 1, And after the user accesses the advertisement posting website, inputting the personal information by the user through the personal information input module in the host server. The method of claim 1, The advertisement posting website presents the offer and determines the winner according to the ranking of the users based on the final winning rate after the end of the game. delete The method according to any one of claims 1 to 3, The predetermined condition is set to a predetermined period, the game is terminated when the period expires, the online advertising method using the odds display game, characterized in that the ranking of the user is determined according to the final win rate. The method according to any one of claims 1 to 3, The winning rate is expressed in the form of power, and the predetermined condition is set to a predetermined power, and when a user who meets the predetermined power occurs, the game is terminated and the ranking of the users is determined according to the magnitude of the power, Online advertising method using the odds display game, characterized in that the ranking of the users are determined according to the order of meeting the power. The method according to any one of claims 1 to 3, In order to ensure the fairness of the odds display game, the data generated by the random number generation server is provided to the game module at the time of each game, the online advertising method using the odds display game. The method according to any one of claims 1 to 3, In the game repetition determination of the user, the online advertising method using the odds display game characterized in that it can be set to automatically repeat.

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