KR100935390B1 - Method and apparatus for setting and providing advertisement data using video data cluster - Google Patents

Abstract

The present invention relates to a method and apparatus for setting and providing advertisement data using a video data cluster, wherein the advertisement data providing apparatus includes a video data cluster having a list of video data having the same identity. Receiving the condition information, transmitting the condition search result corresponding to the condition information to the advertiser client, receiving the selection result and advertisement data selected by the advertiser client according to the condition search result, and receiving the selection result received from the advertiser client. A video data in which the advertisement data is set for a corresponding video data cluster and at least one video data of the video data list included in the video data cluster in which the advertisement data is set is associated. If from the emitter provides the client the advertisement data request signal is received and provides the established method of advertising Advertising data set, characterized in that for transferring data to the video data provided by the client, and how it provides advertising data and using the device.

Video data cluster, ad data

Description

TECHNICAL AND APPARATUS FOR SETTING AND PROVIDING ADVERTISEMENT DATA USING VIDEO DATA CLUSTER}

The present invention relates to a method and apparatus for setting and providing advertisement data using a video data cluster. More particularly, the present invention provides a method for setting advertisement data to be provided for each cluster using a video data cluster composed of video data having the same identity. The present invention relates to a method and apparatus for maximizing the convenience of the advertisement data and confirming whether the advertisement data is correctly used while providing the advertisement data when the advertisement data is requested for the video data included in the cluster.

With the development of the Internet, various types of advertising models using the Internet have been proposed and actually used. In particular, as the use of video data is recently activated, methods for linking advertisements to video data provided on the Internet are also desired.

However, linking advertisements to video data has various problems compared to linking advertisements to general text-oriented web pages or web documents. The text-based advertisement linkage technique may be performed by searching for an advertisement associated with the text based on text such as a search request word input by a user, but in the case of video data, the video data is pre-viewed by the actual user. Before you try it, you won't know exactly what the content is, so it's very difficult to match related ads. In particular, as the so-called UCC (User Created Contents) video data is activated on the Internet, video data that a user arbitrarily produces or edits is increasing. Difficult to grasp In this regard, the advertiser wants to provide an advertisement, there is a limit that it is difficult to link the advertisement by selecting a specific video data. For example, if an advertiser wants to link an advertisement to video data related to the drama "Coffee Prince", it is a simple way to link the advertisement to video data that includes the title "Coffee Prince". "Prince", but the content may contain erratic content that is not relevant at all, and in the worst case, the subject may be disguised to provide pornographic or spammy videos, which may result in image deterioration. .

On the other hand, although the video data widely distributed on the Internet may be produced by the user, original copyright holders exist separately, and users copy the copyrighted data to personal web pages, such as their blogs, or to the video data service providers. The method of uploading and providing through an account is widely used. However, in such a case, the original copyright holder is not actually managed in terms of the fact that his video data is copied and distributed widely on the Internet. In this regard, if you want to provide video data copyrighted by others to individual users, but link the advertising data to them and provide a portion of the advertising revenue to individual users, you can expand the scope of advertising and increase the advertising efficiency. At the same time, if advertising revenue is shared between original copyright owners and individual users, transparent management of copyright can be achieved.

The present invention has been made to solve the above problems, and provides a method and apparatus for easily setting an advertisement for the video data desired by the advertiser by using a video data cluster composed of video data having the same identity. It aims to do it.

In addition, in the present invention, when an advertiser wants to link an advertisement to video data corresponding to a specific condition, the advertisement is automatically linked to not only the video data meeting the corresponding condition but all the video data having the same identity. Another object of the present invention is to provide a method and apparatus for improving the convenience and efficiency of advertisement registration.

In addition, the present invention allows a client corresponding to a web site operator who has video data to be easily provided with a designated advertisement or a recommended advertisement based on the contents of the video data, thereby changing the title of the video data. However, another object of the present invention is to provide a method and apparatus for achieving an advertisement revenue model by receiving an accurate advertisement corresponding to the video data.

In addition, the present invention also allows the original copyright holder of the video data to monitor unauthorized copying of the video data of the individual client even if the title or text of the video data is changed and to accurately verify whether the advertisement is executed according to whether the video data is played or not. It is another object to provide a method and apparatus that can improve efficiency.

In addition, the present invention collects the title, content, comments, etc. posted by the user to utilize as a variety of additional data associated with the video data to determine the advertising data related to the video data and to provide to the client to improve the relevance to the video data It is yet another object to provide a method and apparatus for providing advertising data that can be utilized.

The present invention for achieving the above object, in the advertising data providing apparatus having a video data cluster having a list of video data having the same as each other, in the method for setting the advertising data using the video data cluster A first step of receiving condition information for setting advertisement data from an advertiser client; A second step of transmitting a condition search result corresponding to the condition information to an advertiser client; A third step of the advertiser client receiving the selection result and advertisement data selected by the condition search result; And a fourth step of setting the advertisement data for the video data cluster corresponding to the selection result received from the advertiser client, wherein at least four of the video data list included in the video data cluster in which the advertisement data is set in the fourth step. When the advertisement data request signal is received from the video data providing client associated with any one of the video data, the set advertisement data is transmitted to the video data providing client.

Here, the video data cluster further has metadata for each of the video data included in the cluster-specific metadata and the video data list for each cluster. In the second step, the condition search result corresponding to the condition information is The metadata for each cluster and the metadata for each of the video data included in the cluster-specific video data list may be determined.

The metadata for each video data included in the video data list for each cluster may include title information of each video data.

In addition, the selection result of the third step may be a moving picture data cluster.

In addition, the selection result of the third step may be at least one video data, and the advertisement data may be applied to at least one video data cluster including at least one video data that is the selection result in the fourth step. Can be set.

In addition, after the fourth step, when the new video data is included in the video data cluster in which the advertisement data is set in the fourth step, the advertisement data may also be set in the new video data.

According to another aspect of the present invention, an advertisement data providing apparatus for setting advertisement data using a video data cluster, comprising: a moving picture data cluster including a list of moving picture data identical to each other; Receiving condition information for setting advertisement data from an advertiser client, transmitting a condition search result corresponding to the condition information to an advertiser client, receiving a selection result and advertisement data selected by the advertiser client according to the condition search result; An advertiser advertisement setting unit configured to set the advertisement data for the video data cluster corresponding to the selection result received from the advertiser client, wherein at least one video data of the video data list included in the video data cluster in which the advertisement data is set; When the advertisement data request signal is received from the video data providing client associated with the advertisement data providing apparatus, the set advertisement data is transmitted to the video data providing client. It can provide.

Here, the video data cluster further includes metadata for each cluster data and metadata for each video data included in the video data list for each cluster, and the advertiser advertisement setting unit includes metadata for each cluster and video data for each cluster. Condition search results corresponding to the condition information may be determined based on metadata for each of the video data included in the list.

According to another aspect of the present invention, in the advertising data providing apparatus having a video data cluster having a list of video data having the same as each other, in the method for providing the advertising data using the video data cluster, providing video data A first step of receiving an advertisement setting request signal from a client; Generating advertisement setting information corresponding to the advertisement setting request signal; And when the advertisement data request signal is received from the video data providing client, transmitting the advertisement data associated with the video data cluster including the video data of the video data providing client to the video data providing client with reference to the set advertisement setting information. It may provide a method for providing advertising data comprising a third step.

Here, the advertisement setting request signal of the first step may include address information of a web page including video data.

The second step may include extracting video data from the web page when the address information of the web page is not registered in advance, determining a video data cluster to which the video data belongs, and then applying the advertisement setting request signal. Corresponding advertisement setting information may be generated.

The video data cluster may further include metadata for each cluster and metadata for each of the video data included in the video data list for each cluster. In the third step, the video data cluster includes video data of the video data providing client. If there is no advertisement data associated with the video data cluster, the advertisement data may be determined and transmitted to the video data providing client by referring to the metadata for each cluster and the metadata for each of the video data included in the video data list for each cluster. have.

The metadata for each cluster and the video data included in each cluster's video data list may be generated based on content of a web page including video data.

The method may further include updating advertisement usage statistics information of the set advertisement setting information after the third step.

According to still another aspect of the present invention, in an advertisement providing apparatus having a video data cluster having a list of video data having the same identity, there is provided a video data providing client in a method for providing advertisement data using the video data cluster. Receiving an advertisement setting request signal from the first step; Generating advertisement setting information corresponding to the advertisement setting request signal; Transmitting the generated advertisement setting information to a video data providing client, wherein the video data providing client generates an advertisement data request condition based on the received advertisement setting information; And when the advertisement data request signal generated when the advertisement data request condition is satisfied is received from the video data providing client, the video data cluster including the video data of the video data providing client by referring to the set advertisement setting information. And a fourth step of transmitting associated advertisement data to the video data providing client.

Here, the advertisement setting request signal of the first step may include address information of a web page including video data.

The second step may include extracting video data from the web page when the address information of the web page is not registered in advance, determining a video data cluster to which the video data belongs, and then applying the advertisement setting request signal. Corresponding advertisement setting information may be generated.

In addition, in the third step, the advertisement data request condition may be an operation for playing the video data included in the web page of the video data providing client.

The video data cluster may further have metadata for each cluster and metadata for each of the video data included in the video data list for each cluster. In the fourth step, the video data cluster includes video data of the video data providing client. If there is no advertisement data associated with the video data cluster, the advertisement data may be determined and transmitted to the video data providing client by referring to the metadata for each cluster and the metadata for each of the video data included in the video data list for each cluster. have.

The metadata for each cluster and the video data included in each cluster's video data list may be generated based on contents of a web page including video data.

The method may further include updating advertisement usage statistics information of the set advertisement setting information after the fourth step.

According to still another aspect of the present invention, there is provided an advertisement data providing apparatus for providing advertisement data using a video data cluster, the apparatus comprising: a video data cluster having a list of moving image data identical to each other; And receiving the advertisement setting request signal from the video data providing client, generating advertisement setting information corresponding to the advertisement setting request signal, and receiving the set advertisement setting information when the advertisement data request signal is received from the video data providing client. And a video data providing client advertisement setting unit configured to transmit advertisement data associated with a video data cluster including video data of the video data providing client to the video data providing client. have.

According to still another aspect of the present invention, there is provided an advertisement data providing apparatus for providing advertisement data using a video data cluster, comprising: a video data cluster having a list of video data having the same identity; And receiving an advertisement setting request signal from a video data providing client, generating advertisement setting information corresponding to the advertisement setting request signal, and transmitting the generated advertisement setting information to a video data providing client, wherein the video data providing is provided. The client generates an advertisement data request condition based on the received advertisement setting information. When the advertisement data request signal generated when the advertisement data request condition is satisfied is received from the video data providing client, the video data providing client is associated with a video data cluster including video data of the video data providing client by referring to the set advertisement setting information. The advertisement data providing apparatus may include a video data providing client advertisement setting unit configured to transmit advertisement data to the video data providing client.

According to the present invention, it is possible to provide a method and an apparatus for allowing an advertiser to easily set an advertisement for desired video data by using a video data cluster composed of video data having the same identity.

In addition, according to the present invention, when an advertiser wants to link an advertisement to video data corresponding to a certain condition, the advertisement is automatically linked to not only the video data meeting the corresponding condition but also all video data having the same identity. By doing so, it is possible to provide a method and apparatus for improving the convenience and efficiency of advertisement registration.

In addition, according to the present invention, a client corresponding to a web site operator having video data can be easily set to receive a designated advertisement or a recommended advertisement based on the contents of the video data, thereby providing a title of the video data. Even if this is changed, it is possible to provide a method and apparatus for achieving an advertisement revenue model by receiving an accurate advertisement suitable for the video data.

In addition, according to the present invention, even if the title or the text of the video data is changed, even the original copyright holder of the video data can monitor the unauthorized copying of the video data of the individual client, and accurately verify whether the advertisement is executed according to whether the video data is played or not. There is an effect that can provide a method and apparatus that can improve the efficiency of the.

In addition, according to the present invention, by collecting the title, content, comments, etc. posted by the user to utilize as a variety of additional data associated with the video data to determine the advertisement data related to the video data and to provide to the client to relate to the video data A method and apparatus for providing advertisement data that can be improved can be provided.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view illustrating a coupling relationship of an advertisement data providing apparatus for setting and providing advertisement data using a video data cluster according to an embodiment of the present invention. .

Referring to FIG. 1, an advertisement data providing apparatus for setting and providing advertisement data using a video data cluster according to the present embodiment (hereinafter, referred to as an advertisement data providing apparatus) may provide at least one video data through a network. It is associated with the client 10 and the advertiser client 30.

Advertisement data providing apparatus 10 according to the present embodiment. It includes a database for storing a video data cluster that is separated from each other video data having the same identity, and performs the function of setting and providing advertising data for the video data using the video data cluster. That is, the advertisement data determined according to the request from the advertiser client 30 is set for each video data cluster, and when there is a request for advertisement data from the video data providing client 20 side, the video data corresponding to the video data providing client 20 is provided. The advertisement data designated by the advertiser client 30 is provided to the video data providing client 20 by checking the video data cluster to which the advertiser belongs. If there is no advertisement data specified in advance, recommendation advertisement data determined by the advertisement data providing apparatus 10 is determined by using various metadata such as title of the video data of the video data providing client 20, replies of users, and other information. to provide. In addition, the advertisement data providing apparatus 10 generates accurate exposure information of the advertisement data by using the advertisement data request signal from the video data providing client 20 and utilizes the advertisement revenue. The detailed configuration of the advertisement data providing apparatus 10 will be described with reference to FIG. 2.

The video data providing client 20 accesses the advertisement data providing apparatus 10 and sets in advance whether to receive an advertisement, sets a request condition for requesting advertisement data according to the set condition, and the request condition is satisfied. In this case, the advertisement data providing apparatus 10 requests means for the advertisement data, and receives and reproduces the advertisement data. The video data providing client 20 refers to a web site that can play and provide video data. The video data providing client 20 may store and link the video data itself or physical address (eg, URL) information in which the video data is actually stored. Include all cases where present. The video data providing client 20 is, for example, a web site of a video data service company operated to professionally provide video data, or a web site of an individual user who operates a web page including video data (eg, a personal blog, etc.). May be).

The advertiser client 30 refers to a client that wants to provide advertisement data. The advertiser client 30 accesses the advertisement data providing apparatus 10 to determine a video data cluster that satisfies a desired condition, and sets the advertisement data for each determined video data cluster. Register.

FIG. 2 is a diagram illustrating an embodiment of a detailed configuration of the advertisement data providing apparatus 10 of FIG. 1.

Referring to FIG. 2, the advertisement data providing apparatus 10 includes a clustering performer 11, an advertiser advertisement setting unit 12, a video data providing client advertisement setting unit 13, and a database 14.

The clustering performer 11 is a means for performing a clustering operation on the video data. In the present invention, clustering is defined as grouping moving image data having the same identity. In addition, in the present invention, the identity is defined as a concept including a case in which the contents of the video data are completely identical or partially identical. The present invention is not particularly limited in the method for performing clustering. For example, the video data may be determined by comparing the video data using an audio or video fingerprint of the video data to determine whether or not the data is equal to a watermark or the like. It can be used to determine the identity by using the method for performing clustering. That is, the present invention is not particularly limited in the technique for comparing the video data to determine whether or not there is equality, and any type of conventional technology may be applied as long as it compares the video data and determines whether or not it is identical. For example, the present applicant generates an audio / video fingerprint by patent application Nos. 10-2007-0044251, 10-2007-0054601, 10-2007-0060978, 10-2007-0071633, and compares video data. The present invention has applied for a variety of techniques for determining the identity and clustering them, and a method and apparatus for clustering them, and may use the preceding patent of the present applicant, but is not limited thereto. The result of clustering is to construct a database grouping information such as, for example, file name, video ID, etc., of video data having the same identity to a specific cluster identifier (cluster ID), and the result is the video data of the database 14. Can be stored in the cluster 16. An example of the actual configuration of the video data cluster 16 will be described later.

The advertiser advertisement setting unit 12 is a means for processing an operation related to an advertisement setting request from the advertiser client 30, and the video data providing client advertisement setting unit 13 requests an advertisement setting of the video data providing client 20. And means for performing various tasks related to providing an advertisement. The advertiser advertisement setting unit 12 receives condition information for setting advertisement data from the advertiser client 30 and transmits a corresponding condition search result to the advertiser client 30. In addition, the advertiser advertisement setting unit 12 receives a selection result and advertisement data that the advertiser client 30 selects and transmits based on the condition search result, determines a video data cluster according to the selection result, and then selects an advertiser in the cluster. The client 30 sets the requested advertisement data.

The video data providing client advertisement setting unit 13 receives an advertisement setting request signal from the video data providing client 20, generates corresponding advertisement setting information, and transmits the corresponding advertisement setting information to the video data providing client 20. The video data providing client 20 generates an advertisement data request condition based on the received advertisement setting information, and transmits an advertisement data request signal to the advertisement data providing apparatus 10 when the advertisement data request condition is satisfied later. When the advertisement data request signal is received, the video data providing client advertisement setting unit 13 performs a series of operations for transmitting the advertisement data associated with the video data cluster according to the set advertisement setting information to the corresponding video data providing client 20. Done.

The database 14 includes moving image data information 15 and moving image data cluster information 16, and may store various other data. The video data information 15 may include various kinds of information related to the video data such as a file name of the video data, a video data cluster identifier, a creation date, address information, a user's evaluation related to the video data, replies, comments, title information of the video data, and the like. Stores various metadata, and if necessary, the video data itself may be stored. The video data cluster information 16 stores the result of clustering by the clustering performer 11 for the video data, which includes list information of the video data belonging to each cluster identifier according to the cluster identifier and the advertiser client ( 30 may include advertisement data information set by the user 30 and various metadata related to the cluster. A concrete actual configuration example of the video data information 15 and the video data cluster information 16 will be described later with reference to FIGS. 3 to 5.

3 is a flowchart illustrating an embodiment of a method of setting advertisement data using a video data cluster performed by the advertisement data providing apparatus 10 according to the environment as shown in FIG. 1.

Referring to FIG. 3, first, the advertiser client 30 accesses the advertisement data providing apparatus 10 and transmits condition information for determining which advertisement data to associate with his advertisement data (S100). The providing apparatus 10 performs a search corresponding to the received condition information with reference to the video data information 15 and the video data cluster information 16 of the database 14 (S110), and outputs the result of the advertiser client ( 30) (S120).

Here, the transmission of the condition information may be performed by the advertiser client 30 accessing the advertisement data providing apparatus 10 and inputting a search word such as a specific keyword, for example, “Coffee Prince 11 times”, and the advertisement data providing apparatus 10. ) May perform the search of the video data cluster and / or the video data corresponding to the input keyword with reference to the video data information 15 and / or the video data cluster information 16 and transmit the result. In this case, the advertisement data providing apparatus 10 may transmit the search results separately for each video data cluster and / or for each video data so that the advertiser client 30 can easily select a desired result.

Meanwhile, the video data cluster information 16 and the video data information 15 of the database 14 of the advertisement data providing apparatus 10 may be configured as shown in FIGS. 4 and 5, respectively. As illustrated in FIG. 4, the video data cluster information 16 may include metadata for each cluster associated with the cluster, and the video data information 15 may include metadata associated with each video data as illustrated in FIG. 5. . Here, the meta data means all additional data related to the cluster or video data. For example, the video data providing client 20 stores title information and video data of the video data. User's comment data, reply data, and the like displayed on the web page. Such metadata may be implemented by extracting information of a web page in which video data is stored when the advertisement data providing apparatus 10 first collects video data. For example, the advertisement data providing apparatus 10 includes a robot that operates every predetermined period to collect video data scattered on a web page on the Internet, and the robot operates to extract video data of a web page on the Internet. In the meantime, various text data included in the web page can be extracted together. The data collection process by the data extraction robot of the web page is an obvious matter widely used by the prior art, and since it is not directly related to the present invention, detailed description thereof will be omitted.

As such, when the video data cluster information 16 and the video data information 15 include metadata for each cluster and / or video data, the search of step S110 may perform the search using these metadata. In addition, the search result of step S120 may also provide a result based on such metadata. In this case, it is possible to provide more sophisticated and richer results, and the advertiser client 30 may not only receive the result based on the title but also the result based on the metadata. It is possible to select cluster and / or video data to be linked by richer data. In particular, according to the recent trend of UCC, there are many cases in which the user edits the original video data to include the wrong content different from the title in the video data. It is very useful in that it is possible to prevent a problem that an advertisement effect cannot be achieved and on the contrary, an adverse effect such as deterioration of an image can be prevented.

Referring back to FIG. 3, the advertiser client 30 selects the video data and / or the video data cluster for setting the advertisement data according to the received search result (S130), and the advertisement data is converted into the advertisement data. It transmits to the providing apparatus 10 (S140). Here, the selection result of the advertiser client 30 may be a video data cluster or respective video data. If the video data cluster is selected, the advertisement data is set in the corresponding cluster. If the video data cluster is selected, the advertisement data is set in the cluster to which the selected video data belongs (S150), and the received advertisement data is stored in the database. The advertisement data can be set by recording the ID of the advertiser client, the file name of the advertisement data, etc. in the advertisement information column for each cluster as shown in FIG. 4.

Meanwhile, after step S150, when the new video data is clustered by the clustering performer 11 and included in the video data cluster information 16, if the advertisement information is set in the corresponding cluster as shown in FIG. 4, the new cluster is newly clustered. The same advertisement information is automatically set also in the video data included in the. Accordingly, in setting the advertisement data for the video data including the content desired by the advertiser client 30, the advertiser client 30 only specifies a cluster composed of the video data having the same content, and all the video data including the desired content are included. The same advertisement data can be set for.

After the advertisement data is set as described above, if an advertisement data request signal is received from the video data providing client 20 for the video data for which the advertisement data is set (S160), the set advertisement information is checked (S170). The advertisement data set in the video data cluster including the requested video data is transmitted to the video data providing client 20 (S180), and the video data providing client 20 plays the received advertisement data. (S190). Meanwhile, a detailed process of transmitting the advertisement data request signal by the video data providing client 20 and transmitting the advertisement data by the advertisement data providing apparatus 10 will be described in detail with reference to FIG. 6.

4 and 5 are diagrams illustrating an example of the configuration of the video data cluster information 16 and the video data information 15, as described with reference to FIG.

As described above, the video data cluster information 16 stores, by the clustering identifier, a list of video data having the same identity for each cluster identifier, and includes advertisement information and metadata in addition to the video data list information. do.

For example, in the top row of FIG. 4, the video data list is configured as "3: 0/1202, 5: 220: 600, ...", etc., where "3" is an identifier of each video data. , "0/1202" means the start time and end time of the video data "3", respectively.

As described above, the advertisement information may be related information of advertisement data set for each cluster, and may include, for example, identifier information of an advertiser client and file name information of advertisement data. For example, referring to the top row of FIG. 4, the cluster identifier 1 includes advertisement data having a file name of 123.swf of the identifier ID of an advertiser client called abc. As described above, the meta data refers to additional data related to the cluster, and includes, for example, title information for each cluster, comment data of a user for each cluster, reply data, and the like. The metadata of the data may be configured to include all the metadata of the video data included in the same cluster.

The video data cluster information 16 may further include a representative video data list, rank information, date information, and the like for each cluster. The representative video data list selects representative video data that can best express the cluster among each video data included in the video data list, and the rank information indicates the number of video data lists included in each cluster, and date information. May be a date on which the cluster is first generated or a creation date of the video data generated first among the video data belonging to the cluster. Since the video data cluster information 16 may be used as a material for the advertiser client 30 to select a cluster or video data to which advertisement data is linked, other data may be additionally configured as necessary.

The video data information 15 of FIG. 5 may include an identifier, a total time information, a start time, an end time, a file name, a creation date, an address, and meta data of a cluster to which each video data belongs based on each video data identifier. have.

The address is the physical address of the video data providing client 20 in which the corresponding video data is stored or linked, and the meta data means all additional data related to the video data as described with reference to FIG. 3. For example, the title information of the video data, the user's comment data, the reply data, and the like displayed on the web page of the video data providing client 20 storing the video data.

6 is a flowchart illustrating an embodiment of a process for providing advertisement data from the advertisement data providing apparatus 10 to the video data providing client 20 side according to the environment as shown in FIG. 1.

Referring to FIG. 6, first, the video data providing client 20 accesses the advertisement data providing apparatus 10 and transmits an advertisement setting request signal (S600). Here, the advertisement setting request signal includes address information (URL) of a web page in which video data included in the video data providing client 20 is stored or linked.

The advertisement data providing apparatus 10 inquires whether the address information of the web page included in the received advertisement setting request signal is registered in the database 14 (S610), and if it is registered (that is, clustering). Is already performed and included in the video data cluster information and the video data information) to generate the advertisement setting information indicating that the video data providing client 20 has set to receive an advertisement in the video data information 15. (S630) This is stored in the video data information 15. The generation of the advertisement setting information may include setting information on whether the corresponding video data providing client 20 receives an advertisement from the advertisement data providing apparatus 10 and may generate additional information related to other advertisement setting. have. To this end, the video data information 15 of FIG. 5 preferably further includes a field for storing advertisement setting information for each video data identifier. In this case, the inquiry of the registration may use address information of a web page including the video data of the video data providing client 20.

On the other hand, if the web page of the video data providing client 20 is not registered in advance, the video data is extracted from the web page, and the clustering unit 11 determines the video data cluster to which the video data belongs (S620). In step S630, the advertisement setting information as described above is generated.

Next, the advertisement data providing apparatus 10 transmits the generated advertisement setting information to the video data providing client 20 (S640), and the video data providing client 20 requests the advertisement data according to the received advertisement setting information. To generate (S650). The advertisement setting information transmitted from the advertisement data providing apparatus 10 includes an approval signal indicating that the advertisement setting is completed, and the information of the advertisement data preset for each video data cluster and the corresponding cluster as described in FIGS. 3 to 5. It may include a variety of metadata, and is included in the web page of the video data providing client 20 determines whether the advertisement data request conditions are satisfied in the web page to provide the advertisement data request signal as described below It may also include information for transmission to (10). For example, the advertisement setting information may be configured in the form of a script included in an HTML document of a web page. The video data providing client 20 checks the advertisement setting information and generates a request condition by including the script in its web page (S650). This process can be easily implemented by using the so-called Open API (Application Program Interface), which is widely used in web page construction of the Internet. That is, the advertisement data providing apparatus 10 may provide an Open API, and when the address information of the web page is input, the advertisement data providing apparatus 10 may output advertisement data information, script, and metadata corresponding to the corresponding address information.

As described above, after the request condition is generated in the video data providing client 20 (S650), if the request condition is satisfied (S660), the video data providing client 20 sends an advertisement data request signal to the advertisement data providing apparatus 10. In step (S670). Here, the request condition may be, for example, a command (mouse click) for playing the video data included in the web page of the video data providing client 20. Further, for example, a part that can be clicked with a mouse such as an advertisement request on a web page may be configured, and a case where the user clicks with the mouse may be defined as a request condition. These request conditions are defined when generating a request condition in step S650 using a script included in the advertisement setting information transmitted in step S640 as described above. Meanwhile, the advertisement data request signal may include information for determining which video providing client is requested from the advertisement data providing apparatus 10, such as address information of a web page.

When the advertisement data request signal is received, the advertisement data providing apparatus 10 checks the video data providing client and the video data information that requested the advertisement data by using information such as address information included in the received advertisement data request signal, The video data cluster including the video data of the video data providing client is checked, and the advertisement setting information (refer to FIG. 4) set in the video data cluster is checked (S680).

As a result of checking the advertisement setting information, if the predetermined advertisement data exists (that is, when the advertiser client has previously set the advertisement data in the cluster as described in FIG. 3), the set advertisement data (specified advertisement) is used as the video data providing client. Transmit to 20 (S690, S700).

If the set advertisement data (designated advertisement) does not exist, the advertisement data providing apparatus 10 determines the advertisement data to be transmitted to the video data providing client 20 and transmits the determined advertisement data (recommended advertisement) to the video data providing client ( 20) (S690, S710, S720).

As described above with reference to FIGS. 3 to 5, the recommended advertisement may be determined by referring to metadata included in the video data cluster information 16 and the video data information 15, respectively. That is, the optimal matching is based on the similarity between texts by referring to the user's comment data, reply data, tag data, other web page text information, and title information stored for each video data and / or video data cluster. Ad data providing the result may be selected and provided as a recommendation ad. Although the method itself for selecting advertisement data according to the similarity of the text itself is also used in the related art, the recommended advertisement of the present invention does not merely determine whether the text to be compared matches the keyword specified by the user, but relates to the contents of the video data. By referring to various metadata such as comment data, reply data, tag data, and the like, it is possible to provide recommended advertisement data with higher accuracy and reliability.

Meanwhile, when the designated advertisement or the recommended advertisement data is transmitted in this way, the video data providing client 20 plays the received designated advertisement or the recommended advertisement data and the video data (S740). Of course, in this case, the order of playing the advertisement and the video data may be set in the video data providing client 20 as necessary. For example, it is possible to play the advertisement first, play the video data first, or play the video data simultaneously in a separate space while playing the video data, or provide text advertising data in subtitle format under a space for playing the video data. You can choose according to your needs.

In addition, the advertisement data providing apparatus 10 transmits the advertisement data (the designated advertisement or the recommended advertisement) to the video data providing client 10, and then updates the advertisement usage statistics information of the advertisement setting information set for each cluster (S730). To this end, each of the clusters further includes fields for advertisement usage information such as count information in the advertisement setting information or generates a separate advertisement database for each advertisement data, and counts the corresponding advertisement data every time the advertisement data is transmitted. Incremental increments may be used. Since the update of the usage information is performed only when the advertisement data request signal is received from the video data providing client 200, it is possible to accurately count whether the advertisement data is requested or transmitted later, and thus, the advertiser client 30 and It can be used as the correct data for calculating the advertising costs between the video data providing client 20. Also, if there is a separate copyright holder, the number of times the advertisement data exposure of all video data related to the copyright holder only by checking the advertisement data of the cluster Can be accurately aggregated, so that the monitoring of copyright holders can be strengthened, and the data can be used as accurate data in models such as settlement of advertising expenses for copyright holders.

6, steps S640, S650, and S660 may be omitted. In this case, when the advertisement setting information is generated in the advertisement data providing apparatus 10 in step S630, the advertisement data providing apparatus does not transmit the advertisement setting information to the video data providing client 20 and the video data providing client 20. ) Transmits only the advertisement data request signal at the request of the user (S670), and accordingly, the advertisement data providing apparatus 10 may be configured to perform the operation after the operation S680. In this case, since the video data providing client 20 does not need to separately create an advertisement request condition and separately determine whether the advertisement request condition is satisfied, the procedure is simplified. However, when the advertisement data request signal is generated and to be transmitted to the advertisement data providing apparatus 10, the video data providing client 20 should determine itself as necessary. Such a condition may be defined as, for example, whether the user clicks on a specific part of the web page by using a mouse or the like, or automatically causes the user to access the web page. That is, although the condition for generating the advertisement data request signal does not necessarily need to be linked with the advertisement data providing apparatus 10, at least the condition for generating the advertisement data itself should be defined.

In the above, the configuration of the present invention has been described with reference to the preferred embodiment of the present invention, of course, the present invention is not limited to the above embodiment, and of the present invention to be understood with reference to the appended claims and drawings It should be noted that various modifications and variations can be made within the scope of the present invention.

1 is a view showing the overall coupling relationship of an advertisement data providing apparatus for setting and providing advertisement data using a video data cluster according to an embodiment of the present invention.

2 is a view showing an embodiment of a detailed configuration of the advertisement data providing apparatus 10.

3 is a flowchart illustrating an embodiment of an advertisement data setting method using a video data cluster performed by the advertisement data providing apparatus 10.

4 and 5 are diagrams showing an example of the configuration of the moving picture data cluster information 16 and the moving picture data information 15.

6 is a flowchart illustrating an embodiment of a process for providing advertisement data from the advertisement data providing apparatus 10 to the video data providing client 20 side.

<Description of Signs of Major Parts of Drawings>

10 ... advertising data providing device, 20 ... video data providing client,

30.Advertiser Client

Claims (23)

In the advertisement data providing apparatus having a video data cluster having a list of video data that is identical to each other, a method for setting the advertising data using the video data cluster, A first step of receiving condition information for setting advertisement data from an advertiser client; A second step of transmitting a condition search result corresponding to the condition information to an advertiser client; A third step of an advertiser client receiving a video data cluster or at least one video data and advertisement data selected by the condition search result; And A fourth step of setting the advertisement data for the video data cluster received from the advertiser client or at least one video data cluster including at least one video data; Including; When the advertisement data request signal is received from the video data providing client to which at least one video data of the video data list included in the video data cluster in which the advertisement data is set in step 4 is associated, the set advertisement data is converted into the video data. Advertising data setting method characterized in that the transmission to the providing client. The method of claim 1, The video data cluster further includes meta data for each cluster data and metadata for each video data included in the video data list for each cluster. In the second step, the condition search result corresponding to the condition information is determined by the metadata for each of the cluster-specific metadata and video data included in each cluster-specific video data list. . In claim 2, The metadata for each cluster and the metadata for each of the video data included in each cluster's video data list are generated based on the content of the web page including the video data. delete delete The method of claim 1, And after the fourth step, when the new video data is included in the video data cluster in which the advertisement data is set in the fourth step, the advertisement data is set in the new video data. In the advertisement data providing apparatus for setting the advertisement data using the video data cluster, A moving picture data cluster including a list of moving picture data identical to each other; And Receives condition information for setting advertisement data from an advertiser client, transmits a condition search result corresponding to the condition information to an advertiser client, and a video data cluster or at least one video data selected by the advertiser client according to the condition search result. And an advertiser advertisement setting unit configured to receive advertisement data and set the advertisement data for at least one video data cluster including at least one video data cluster or at least one video data received from the advertiser client. Including; When the advertisement data request signal is received from the video data providing client to which at least one video data of the video data list included in the video data cluster to which the advertisement data is set is transmitted, the set advertisement data is transmitted to the video data providing client. Advertising data providing device, characterized in that. The method of claim 7, wherein The video data cluster further includes metadata for each cluster and metadata for each of the video data included in the cluster-specific video data list, and the advertiser advertisement setting unit is included in the cluster-specific metadata and the cluster-specific video data list. And the condition search result corresponding to the condition information is determined based on metadata for each of the video data. In the advertisement data providing apparatus having a video data cluster having a list of video data that is identical to each other, a method for providing advertisement data using the video data cluster, A first step of receiving an advertisement setting request signal from a video data providing client including video data; A second step of generating advertisement setting information including setting information indicating that the video data providing client is to receive an advertisement in response to the advertisement setting request signal; And When an advertisement data request signal is received from the video data providing client, the advertisement data associated with the video data cluster including the video data of the video data providing client is transmitted to the video data providing client with reference to the set advertisement setting information. 3rd step Advertising data providing method comprising a. The method of claim 9, The advertisement setting request signal of the first step includes the address information of the web page including the video data. The method of claim 10, In the second step, if the address information of the web page is not registered in advance, the video data is extracted from the web page, and after determining the video data cluster to which the video data belongs, corresponding to the advertisement setting request signal Advertising data providing method characterized by generating the advertisement setting information. The method of claim 9, The video data cluster further includes meta data for each cluster data and metadata for each video data included in the video data list for each cluster. In the third step, if there is no advertisement data associated with the video data cluster including the video data of the video data providing client, metadata for each of the cluster data and the video data included in the video data list for each cluster. The advertisement data providing method of claim 1, wherein the advertisement data is determined by referring to the data and transmitted to the video data providing client. The method of claim 12, The metadata for each of the cluster-specific metadata and the video data included in the cluster-specific video data list are generated based on the content of the web page including the video data. The method of claim 9, And after the third step, updating advertisement usage statistics information of the set advertisement setting information. In the advertisement providing apparatus having a video data cluster having a list of video data that is identical to each other, a method for providing advertisement data using the video data cluster, A first step of receiving an advertisement setting request signal from a video data providing client including video data; A second step of generating advertisement setting information including setting information indicating that the video data providing client is to receive an advertisement in response to the advertisement setting request signal; Transmitting the generated advertisement setting information to a video data providing client, wherein the video data providing client generates an advertisement data request condition based on the received advertisement setting information; And When the advertisement data request signal generated when the advertisement data request condition is satisfied is received from the video data providing client, the video data providing client is associated with a video data cluster including video data of the video data providing client by referring to the set advertisement setting information. A fourth step of transmitting advertisement data to the video data providing client; Advertising data providing method comprising a. The method of claim 15, The advertisement setting request signal of the first step includes the address information of the web page including the video data. The method of claim 16, In the second step, if the address information of the web page is not registered in advance, the video data is extracted from the web page, and after determining the video data cluster to which the video data belongs, corresponding to the advertisement setting request signal Advertising data providing method characterized by generating the advertisement setting information. The method of claim 15, The advertisement data request condition in the third step is an operation for playing the video data contained in the web page of the video data providing client. The method of claim 15, The video data cluster further includes meta data for each cluster data and metadata for each video data included in the video data list for each cluster. In the fourth step, when there is no advertisement data associated with the video data cluster including the video data of the video data providing client, the metadata for each cluster data and the video data included in each cluster data list. The advertisement data providing method of claim 1, wherein the advertisement data is determined by referring to the data and transmitted to the video data providing client. The method of claim 19, The metadata for each of the cluster-specific metadata and the video data included in each cluster-specific video data list is generated based on the content of the web page including the video data. The method of claim 15, And after the fourth step, updating advertisement usage statistics information of the set advertisement setting information. In the advertisement data providing apparatus for providing advertisement data using a video data cluster, A moving picture data cluster having a list of moving picture data identical to each other; And Receiving an advertisement setting request signal from a video data providing client including video data, and receiving the advertisement setting information including setting information indicating that the video data providing client is configured to receive an advertisement according to the advertisement setting request signal. When the advertisement data request signal is received from the video data providing client, the video data providing client generates advertisement data associated with a video data cluster including video data of the video data providing client by referring to the set advertisement setting information. Video ad serving client ad settings Advertisement data providing apparatus comprising a. In the advertisement data providing apparatus for providing advertisement data using a video data cluster, A moving picture data cluster having a list of moving picture data identical to each other; And Receiving an advertisement setting request signal from a video data providing client including video data, and receiving the advertisement setting information including setting information indicating that the video data providing client is configured to receive an advertisement according to the advertisement setting request signal. Generate, and transmit the generated advertisement setting information to a video data providing client, wherein the video data providing client generates an advertisement data request condition based on the received advertisement setting information; When the advertisement data request signal generated when the advertisement data request condition is satisfied, the advertisement data associated with the video data cluster including the video data of the video data providing client with reference to the set advertisement setting information is received. Video data providing client advertisement setting unit for transmitting the data to the video data providing client Advertisement data providing apparatus comprising a.

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