KR20010106953A - Method and apparatus of providing a 1:1 customized commerce with a functional banner - Google Patents

Abstract

The present invention relates to a method and apparatus for providing 1: 1 customized advertisement of a functional banner. In other words, when a user inputs an interest in registering a user to a service providing server, an advertiser requests a service provider to classify an advertisement, and the server provides the corresponding advertisement to the user. In addition, the banner used for personalized advertising is a functional banner that has the ability to delete and comment when desired by the user, the user can delete and comment on each advertising banner, the result of the deletion and input comments Is stored in the database, and the deleted banner advertisement is excluded from the search target of the advertisement provided when the user reconnects to the server.

Therefore, advertisers have the advantage of improving the quality of ads by reflecting them according to the deletion and opinions, and provide information about advertisements to those who are interested in classifying their products rather than advertising to an unspecified number. As a result, greater profitability can be expected, and users can increase the efficiency of information acquisition by excluding advertisements other than the interests provided to the unspecified majority and receiving only advertisements that match their interests.

Description

Method and apparatus of providing a 1: 1 customized commerce with a functional banner}

When you visit an existing Internet site, you are essentially exposed to Internet advertising. Seeing ads that are unrelated to them on sites that require activeness only gives users the concept of a flood of information, but also lowers profitability for advertisers. That is, in the form of advertisements provided on existing Internet sites, site operators provide various information and events in order to attract the interest of Internet users, and advertisers publish their advertisements on sites with high user visit rate among the sites. The company asks the company to launch its advertisement for a certain period of time, and to visit the advertiser's site or provide information about the product.

Conventional methods such as the above Internet advertising form only have the function of providing arbitrary advertisements to random users. In other words, when a user visits a website, the user has no choice but to passively obtain information about a given advertisement and present no response to the advertiser. In addition, it was difficult for the advertiser to know the contents of the overall popularity of the customers of the advertisements, the preference of advertisements by the hierarchy, the opinions of the customers on the advertisements, and the improvements.

The purpose of the present invention is to operate a new system of 1: 1 customized advertisements rather than advertisements that are randomly viewed on the Internet. 1 is to provide a method of providing personalized advertising.

Another object of the present invention is to provide a data base of user satisfaction with advertisements to provide advertisers with opinions on the products of advertisers, and to provide data for establishing a method for improving the quality of advertisement services. It is to provide a method of providing 1: 1 customized advertising.

1 is a schematic diagram of the overall system configuration of the present invention.

2 is an embodiment of an input database table of registered user information.

3 is an embodiment of a database table relating to banner advertising.

4 is an embodiment of a large classification scheme for the user's interests.

5 is a flow chart of user information and interest input step of the present invention customized advertising system.

Figure 6 is a flow chart of the overall configuration of the present invention customized advertising system.

7 is a flowchart illustrating a periodic update based on the number of views for the customized advertisement for each user.

8 is a diagram showing the configuration of the functional banner of the present invention.

9 is a view showing the absolute position of the banner on the login screen.

FIG. 10 is a flowchart showing the output of a 1: 1 custom banner advertisement and the user's action on it.

In order to solve the above problems, according to the present invention, a user stores information desired by a user in a database of a server based on a customized advertisement system, and a site operator stores information corresponding to the input information from an advertisement database stored in a server of a site. A method of providing a 1: 1 customized advertisement of a functional banner on the Internet to search through a searcher and display the user's login screen.

In addition, in the method of providing a 1: 1 customized advertisement of the functional banner, the user may comment on the advertisement displayed on the screen, and may delete the advertisement that is not needed or liked. The recorded comments or deletions are stored in a separate database in the server to be used as data for the advertiser to improve the quality of the customized advertisement.

A preferred embodiment of the present invention will be described with reference to the drawings.

1 is a block diagram showing a device for custom advertisement system on the Internet according to the present invention. The device is characterized by a search section for searching for matches between the user's Internet connection, the server section of the service provider and the databases in the server, and includes basic device details necessary for general Internet access and services.

The connection unit is a terminal device which is a means for a user to log in, access a desired site, and transmit / receive data through a general worldwide web (WWW). The computer may include a computer equipped with a general web browser.

The terminal device includes a data input unit such as a keyboard and a mouse, an output unit such as a monitor and a printer, an interface unit for connecting the terminal to a network such as the Internet connected to a server, and all protocols on the network for connecting the interface unit to a browser or an access program. Network protocol unit, such as the Internet, including the operating system for controlling the entire configuration.

In the case of a server, an interface unit connecting a network connected to the terminal device and a server, a protocol unit, an operating system for total control of the server, a database storing input contents of the terminal device and advertisement information to be provided to the terminal device, It consists of a search unit for comparing the databases with each other. Among the above contents, a database consisting of a database of member information and a database of customized advertisement information storing contents of advertisements to be provided according to a user's preference, and a search unit for searching therebetween are referred to as a customized advertisement system.

In the configuration of the database information, a user must be registered to log in to the server as a registered user, and a database of user information is created on the server based on the data input at the time of registration. During the input process, the user wants to check the selected information in the selected menu. The information is stored in the member information database, and the customized advertisement service is provided by the customized advertisement database and search unit.

In the embodiment of each database unit, in the case of the information providing service related to child care information, it is shown in FIG. 2 and FIG. For a detailed description table of the specific table name of the database, refer to the member information input table diagram (FIG. 2) and the advertisement banner table diagram (FIG. 7). That is, the member information constitutes a database by separating information about the mother and the baby, and each database has a detailed information table (1a) such as the name, serial number, and contact information about the mother and a table on the priority of the interest (1b). In the case of a baby, a detailed information table 2a such as a name, a birthday, a milk check, etc., and a table 2b regarding the priority of the interest may be configured.

In the case of the database related to the advertisement banner, the advertisement information table 3a, the user advertisement result table 3b, the advertisement result synthesis table 3c, the advertisement deletion table 3d, the advertisement deletion state table 3e, and the advertisement use result table (3f), the advertisement opinion table 3g.

The search unit 12 is composed of CGI or ASP and compares the interests of the member information database with the major classifications existing in the table of the advertisement banner database through a general search method. Provide advertising to the user. In this case, the major categories or interests to be inputted are provided in the menu as shown in the embodiment shown in FIG. 4, and the advertiser selects them at the time of advertisement application or user registration.

The operating principle of the present invention configured as described above will be described according to the drawings.

Before describing the overall flow of personalized advertising, a description of the database configuration of personalized advertising members is described. This is shown in FIG. First, the member accesses the server, applies for subscription, and enters the member information. The next step is to ask for personalized questions about whether you want personalized ads from the server, enter your interest choices, fill in supplementary information for your baby and mother, complete user information for your custom ad system, If not, a message indicating that the application can be applied later is displayed on the user screen, and the member information input is terminated.

After that, when the user accesses the server, a description will be given of FIG. 6 showing the detailed system flow chart of FIG. 6 and FIG. In FIG. 6, the user logs in to the system 100 and the search unit of the customized advertisement system unit is executed. At the same time as the user confirmation after confirming the login, the search unit goes through the process of searching for the necessary information of the member and the advertisement information of the customized database (210). Fields entered in the mother's interest table (1b) and the baby's interest table (2b), the table of interests of the member, and the mother's or baby's interest table and advertisement information table in the taxonomy of the advertisement information table (3a). Up to 10 banners with the same classification system are selected from the database and displayed on the user's login screen. The above contents are processed through CGI or ASP programming. That is, the format of the user information input is entered according to the classification scheme (figure 4) and belongs to the user's input information, and the major classification field of the advertisement master table 3a of the advertisement banner table (figure 3). The search is performed in detail with fields corresponding to the above contents of age range, economic level, education level and member information which are fields of the same table 3a. The major categories in the banner information table are divided into 10 parts. Taking a parenting site as an example, first of all, categorization is divided into mother's interests and babies' interests. The subclassification of the common part of mothers in the major categories is age range, economic level, and education level. The subclassification under babies is only age range. In this case, the banner advertisement deleted by the user is excluded from the comparison data group. This will be described in detail below.

As shown in FIG. 8, a functional banner including a delete function and a comment function after the search process is output on the user's web screen. As shown in FIG. 9, the absolute position of the banner in the screen output is checked by a script on the browser, and the banner, which is customized by the server, is output at the top and the rest is aligned. Positioning and positioning function is possible with script function.

Steps 300, 330, and 400 of FIG. 6 indicate that the user deletes and adds a comment to the banner, and the user deletes and adds a comment to the banner. As to the order of storage, a detailed flowchart of the function is shown in FIG.

The function of deleting the banner in the customized advertisement and the following processing logic after the deletion will be described in detail through the custom banner output and banner action flowchart of FIG. 10 and the customized advertisement system (FIG. 7). When the user selects the delete portion in the configuration design of the functional banner (FIG. 8), a message "Do you want to delete the banner?" Is displayed on the screen in the flowchart of FIG. When the deletion is not selected in the branch, the banner is output on the screen without change, and when the deletion is selected, the deletion information of each user's banner is stored in the banner deletion state table 3e. In the banner deletion status table 3e, the current deletion status field is a non-operation type column whose data type is only true and false. Therefore, if the user deletes a banner, the content of the column will be False, and if it is not deleted, it will be True. In the case of deletion, the deletion is recorded in the corresponding deletion field of the user in the corresponding banner file in the user advertisement result table 3b, and the date of the deletion is recorded on the banner service stop date.

After the server outputs a guide message "Please reflect the opinion, it is helpful for the customized advertisement service" to the user terminal device, and when the deletion is completed, the server provides a space for the user's terminal device to input a comment (370). do. The input content is stored in the opinion content field of the advertisement opinion table 3g of the server and the user advertisement result table.

Therefore, after retrieving the user ID part and user information, which is the first operation in the custom advertisement system of FIG. 7, the customized advertisement system retrieves the deletion status of the current user in the deletion table retrieval step of each user. In the case of a false (False), the banner banner information (3a) 220 retrieves the banner advertisement information excluding the contents of the record of the banner deleted by the user. To this end, the advertisement deletion table 3d is used instead of the user advertisement result table.

That is, in the case of the user advertisement result table, the contents of the table regarding the deletion action are searched every time the customized advertisement is started, and if there is a banner other than the deletion action table from the user, the user must select a banner. Since the deletion state table includes data frequently used in the entire process, only the data frequently used is extracted from the contents of the user advertisement table and configured as an advertisement deletion table in the form of a view table.

The view table, in the form of an advertisement deletion table (3d), is an arbitrary form for logically fast execution. Therefore, insertion into the VIEW table is performed when the user selects the delete function.

In addition, in the case of deleting the banner ad, in addition to adding a comment, when the user writes a comment by putting a comment on the banner in the banner advertisement as shown in FIG. 8, if the user inputs a comment on the advertisement, the advertisement opinion table (3g) Each user's opinion about each banner is stored in.

In addition, if the corresponding banner end date of the customized advertisement system is set in accordance with the agreement between the advertiser and the service provider separately from whether the user deletes the banner advertisement in FIG. 7, the banner corresponding to the end date in step 220 of FIG. 7 is before the comparative search. The banner is first deleted and the banner is automatically deleted.

The information of the advertisement banner for each user is stored as a table name in the form of each user advertisement. Since the table is generated separately for each user, the name of the table may be made in a format distinguished by user ID for each user. Each user advertisement result table 3b represents banner information which has been output or displayed on the user screen so far. Therefore, the banner usage information of each user is stored in the user user advertisement result table 3b, so that the number of banners in progress can be known so far. Or when the service end date is over and the deletion date is recorded as one of the two conditions on the banner service stop date.

As such, the customized advertisement is operated as a customized search system between the user and the existing database. In the customized search system, the artificial deletion result of the advertisement banner is stored in the database and used as a data for deciding the direction of high quality customized advertisement and service.

The 1: 1 customized advertisement service provided by the present invention avoids the disadvantage of random advertisement on the site and provides the desired advertisement information to the user, thereby allowing direct customized information to be moved from the user's or advertiser's point of view.

In other words, the deleted and commented functions of the customized advertisement are stored in the database. Therefore, storing the visit type and the advertisement result of the user's site into the database becomes basic information about the market analysis and the advertising effect to the customized advertisement provider. Therefore, users can enter the site of their choice and obtain relevant information as an advertisement and get only the advertisements of interests from the user's point of view, thereby gaining the benefit of information acquisition, and advertisers provide the information to users with high expected effects. In addition to knowing the information desired by the user in advance to the advertising service can increase the profitability.

Claims (12)

In the banner advertising service on the Internet, A personal information input and registration step in which a user inputs his or her personal information and selects a field of interest from a service provider's item to a network through a terminal device and inputs it to a server for registration; An advertisement information input step in which a service provider inputs a classification of advertisement contents and advertisements provided from an advertiser to a server; Logging in to a server connected to a network through a terminal device after the user inputs and registers the personal information; A banner advertisement searching step of searching a server for a predetermined number of advertisements whose interests of the logged-in user's personal information input database match the classification provided by the advertiser; A method of providing a 1: 1 customized advertisement of a functional banner, comprising the step of outputting the retrieved banner advertisement from a server to a user's terminal device through a network. In claim 1, Inputting a user's age, economic level, and education level in addition to the field of interest in the personal information input and registration step; Inputting an age range, an economic level range, and an education level range as targets of the advertisement in the advertisement information input step; In the banner advertisement search step, a method of providing 1: 1 customized advertisement of a functional banner further comprising searching for a match of age, economic level, and education level in addition to the match of interest and classification. In claim 1, A delete button is added to the banner output in the output step; If the user selects the delete button, the server outputting a screen for confirming the deletion of the selected banner to the user terminal device; If the user selects delete on the confirmation screen, outputting a notice for reflecting opinions to the user's terminal device, and if the user does not select delete, returning to the initial banner providing screen without deleting the banner; Deleting the banner in the case of confirming the deletion of the banner and recording a record of the deletion of the banner by the user in a separate database in a server for each user; Providing, by the server, a user's comment input box to the terminal device and the user inputs a comment through the terminal device in the input box; Method for providing 1: 1 customized advertisement of the functional banner, characterized in that it further comprises the step of storing the input comments in a separate database in the server In claim 3, When the user selects the comment button, a comment input button is further added to the banner output in the output step, and the server provides a user's comment input box to the terminal device and the user inputs a comment through the terminal device in the input box. And storing the input comments in a separate database in the server. In the case of any one of claims 3 to 4, wherein the user The method further includes the step of retrieving the banner deletion record for the access user from the server database for each user before the banner advertisement retrieval step and excluding the deleted banner from the search target of the retrieval step. How to provide 1: 1 customized ads The method of claim 5, wherein when the advertisement period is determined according to the contract between the advertiser and the service provider, the expiration date server administrator arbitrarily deletes the banner in the server according to the expiration period of the advertisement. : 1 How to provide customized ads In the banner advertising service on the Internet, User input data input unit, output unit, an interface unit for connecting the network and the terminal, a network protocol unit such as the Internet including all protocols on the network for connecting the interface unit and the browser or access program, the overall control unit A plurality of terminal devices classified into an operating system; An interface unit connected to a network connected to the terminal device, a network protocol unit, a database storing personal information, interest information, and advertisement information to be provided to the terminal device and advertisement classification to be provided to the terminal device, the data A server divided into a search unit for comparing the interests of the base and the advertisement classification to each other, an output unit for outputting an advertisement matching the search result to the user terminal device, and an operating system for overall control of the process; 1: 1 customized advertisement providing device of a functional banner, characterized in that consisting of a network connecting the server and a plurality of the terminal device In claim 7, The database includes the user's age, economic level, and education level in addition to the user's personal information and interests, and the advertisement information further includes an age range, an economic level range, and an education level range. ; The banner advertisement search unit of the server, in addition to the match of interests and classifications, the 1: 1 personalized advertisement providing device of the functional banner, characterized in that the program further searches for a match of age, economic level, education level 8. The server of claim 7, wherein A program for additionally providing a delete button on the banner output in the output step; A program for outputting a screen for confirming deletion of the selected banner to the user terminal device when the user selects the delete button; A program for outputting a notice on reflecting opinions to the user's terminal device when the user selects delete on the confirmation screen and returns to the initial banner providing screen without deleting the banner if the user does not select delete; A program for deleting the banner in the case of confirming the deletion of the banner and for recording a record of the deletion of the banner of the user by configuring a separate database in the server for each user; A program for providing a comment input box of a user to the terminal device and receiving a comment from the user through the terminal device in the input box; 1: 1 customized advertisement providing device of a functional banner, characterized in that it further comprises a program for establishing a separate database in the server and stores the inputted comments therein In claim 9, A program for further providing a comment button on the banner output in the output step; When the user selects the comment button, the server provides a user's comment field to the terminal device, the user inputs a comment through the terminal device in the input field, and configures a separate database in the server. 1: 1 custom advertisement providing device of a functional banner, characterized in that it further comprises a program for storing it The user of any one of claims 9 to 10, wherein the deletion has been performed. Before the banner advertisement search step, a banner of deleting the banner for the access user is searched for in a database in a server for each user, and the deleted banner further includes a program for excluding from the search target of the search step. 1: 1 customized advertisement provider The method of claim 11, wherein if the advertisement period is determined according to the contract between the advertiser and the service provider, the expiration date upon the expiration period of the advertisement server administrator further comprises a program for deleting a banner in the server, characterized in that 1 : 1 Custom Advertisement Device