KR100897987B1 - Advertisement system and method for providing mobile interworkingservice in convergence system of broadcasting and telecommuication - Google Patents

Abstract

The present invention is connected to a broadcast supply server via a wired or wireless network to receive and play broadcast contents and additional services, and to store and store them. The broadcast communication convergence includes a receiving terminal capable of transmitting a user's selection and request events for an interactive service. An advertisement server connected to a mobile network in an environment, and configured to transmit an advertisement content table composed of a list of advertisement contents and a list of the advertisement contents, which are made for the user to enter a prize, through the advertisement transmission network to the receiving terminal, from the advertisement server. Receiving terminal for receiving and displaying the advertising content and the advertising content table, and receives the advertisement content selected by the user and at the same time receive the prize entry number and the user mobile number for the selected advertising content and transmits to the advertisement server. And the ad server transmits Relates to an interworking mobile advertising system and method for advertising in a broadcasting communication convergence, characterized in that for transmitting the application information and the prize winning prize into the prize, including application code to the mobile number. Accordingly, the viewer can select the desired advertising content and watch the advertisement, thereby maximizing the advertisement effect. The application status and the winning status can be transmitted to the viewer's mobile for the viewer to check the advertisement content selected by the viewer. There is provided a mobile interlocking advertisement system and advertising method in a broadcast communication convergence environment that can facilitate convenience and facilitate advertisement attractment by increasing the viewer's advertisement viewing rate.

Broadcasting & Communication Convergence, Prizes, Lotto Numbers, Payback, Interactive TV, Lotto

Description

Advertisement System And Method For Providing Mobile Interworkingservice In Convergence System Of Broadcasting And Telecommuication}

The present invention relates to a mobile interlocking advertising system and advertising method in a broadcast communication convergence environment, and more particularly, has a means for improving the viewer viewing rate of advertising to increase the advertising effect in a broadcast communication convergence environment, It relates to a mobile interlocking advertising system and advertising method in a broadcast communication convergence environment that can be interworked with.

Recently, due to the development of information and communication technology, it is possible to combine multiple devices with simple functions into a single device. In the terminal device level, MP3 players are mounted on mobile phones, and satellite DMB and terrestrial DMB broadcasting are combined with mobile phones. Broadcast and communication have already begun to converge.

In addition, since the Internet is widely used, high-speed transmission lines are installed in each home, and communication functions such as Voice and Video Over Information Provider (VoIP) or Multimedia Over Information Provider (MoIP) and Internet Protocol TV (IPTV) broadcasting functions are provided using the same transmission path. At the same time, it is possible that the user wants a converged broadcasting and communication service.

However, so far, broadcasting and communication have been developed as separate systems, so broadcasting and communication businesses are separated into completely separate organizations. Therefore, services considered to be the same from the user's point of view are not compatible with each other at the system level. It was. Therefore, the convergence of broadcasting and communication is discussed in depth with regard to the systematic convergence of broadcasting business and communication business.

Such broadcasting communication convergence can receive broadcast contents that can only be viewed on TV or radio on a mobile phone, personal handheld terminal, or car TV. Unlike broadcasting that only receives unilaterally, information search or e- Two-way communication is possible, such as using mail.

IPTV (Internet Protocol TV) is currently being technically implemented and commercialized. This is being commercialized by some operators.

Such characteristics of the IPTV have a bidirectional characteristic, which allows broadcasting content to be broadcast at the request of a corresponding viewer.

However, even in such a bidirectional broadcast communication convergence environment, advertisements have to be attracted to provide movie VOD (Video On Demand) or music VOD for free as program content or multimedia content produced by each broadcasting company. The content had to be provided to viewers in the form of billing using a paid payment service.

However, in addition to using the contents for free, the advertisement is inserted before the contents are displayed even when the broadcasting program contents and various VODs are displayed, and before the contents are displayed even after the payment is made using the paid payment service. As the advertisement is inserted, the phenomenon that viewers watch what they do not want to watch has been repeated.

In addition, due to the viewer watching the desired advertisement advertising effect is also significantly reduced, even the viewers who watch other channels during the short ad viewing time occurs. As a result, advertisers are reluctant to advertise such interstitial advertisements with low advertisement effects.

In addition, recently, even in real time broadcasting, advertisements provided before and at the end of a broadcast program are increasingly difficult to attract advertisements due to low viewer ratings.

Accordingly, an object of the present invention is to solve such a conventional problem, by providing the viewer with advertising content that can be applied to the prizes mobile mobilization in the broadcast communication convergence environment that can maximize the advertising exposure and increase the advertising effect It is to provide an advertising system and advertising method.

In addition, the present invention provides a mobile linked advertising system and advertising method in a broadcast communication convergence environment that can maximize the advertising effect by selecting the desired advertising content to watch the advertisement.

In addition, the present invention provides a mobile interlocking advertising system and advertising method in a broadcast communication convergence environment that can be viewed by the viewer by sending the application status and winning status to the mobile viewer of the selected advertisement content. Is in.

In addition, the present invention provides a mobile linked advertising system and advertising method in a broadcasting communication convergence environment that can easily attract advertisements by increasing the advertisement viewing rate for the advertisement of the viewer.

In accordance with the present invention, the broadcast supply server is connected to a wired / wireless network to receive broadcast contents and additional services, which can be played and stored, and can receive a user's selection and request events for an interactive service. In a broadcasting communication convergence environment including a terminal, an advertisement content table including a mobile transmission unit connected to a mobile network, receiving a prize winning number, and an advertisement content produced to allow a user to enter a prize and a list of the advertisement contents An advertisement server for transmitting the advertisement to the receiving terminal through an advertisement transmission network; A user mobile device connected to the advertisement server through a mobile network; It has a display unit to provide a screen to the user, Receive advertisement contents and the advertisement contents table from the advertisement server, display them on the display unit for the user to select, and reproduce the advertisement contents selected by the user, and simultaneously enter a prize for the advertisement contents selected by the user. And a receiving terminal for receiving a number and a mobile number of the user's mobile device and transmitting the received number to the advertisement server, receiving the prize winning part of the prize entry number of the user from the advertisement server, and displaying the prize on the display unit. The advertisement server compares the received prize entry number of the user with the prize winning number and sends out the prize winning or not to the mobile device of the user, and transmits the prize entry contents and the prize winning status including the prize entry number of the user, The receiving terminal is the advertisement A storage unit for storing the advertisement content received from the server, a table of the advertisement content, and user information, and reproducing the advertisement content stored in the storage unit requested by the user's selection, and the prize entry number and the user for the advertisement content. After receiving the mobile number of the mobile device is stored in the storage unit and the agent unit for transmitting the user information stored in the storage to the ad server, advertising content including a sweepstakes event that is called by a predetermined control signal, the user can enter Prize application guide for controlling to display the display, a winning number confirmation unit for controlling the display of the winning event of the prize entered by the user, consisting of the advertiser channel linked to the advertiser channel of the corresponding advertising content to control the display of the advertiser channel Including a display control unit It is achieved by a mobile interlocking advertising system in a broadcast communication convergence environment.

Here, it is preferable that the advertisement server receives the prize winning number through a predetermined network at regular intervals.

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In this case, the advertiser channel unit is controlled to be activated so that the user can select while the advertisement content stored in the storage unit is played, and to not be activated while the advertisement content is not played.

In addition, it is preferable that the agent unit downloads and stores a table of advertisement contents stored in the advertisement server when the agent unit is initially started.

In addition, the user information is preferably composed of identification information (IP Address) of the receiving terminal, the advertisement content selected by the user, the prize entry number for the advertisement content, the mobile number of the user, the winning status of the user.

The advertisement server may further include an advertisement content storage unit configured to store advertisement content, which allows the user to enter a prize, a user information storage unit configured to store user information received from the receiving terminal, and the user information. It is preferable to include a mobile transmission unit that can send the prize content when the user entered the prize to the stored user mobile number.

Here, the advertisement content stored in the advertisement server and the table of the advertisement content may be set by a server administrator.

At this time, the user information is transmitted from the receiving terminal to the advertisement server when the user enters a prize for the advertising content, or periodically transmitted from the advertisement server to the receiving terminal by a server administrator, or the user enters the prize And when there is a request to find out the winning status is preferably at least one of transmitting from the ad server to the receiving terminal.

On the other hand, according to the present invention, connected to the broadcast supply server via a wired or wireless network, the broadcast content and additional services can be received and stored, and can transmit the user's selection and request events for interactive services An agent driving step of downloading and displaying an advertisement content table from an advertisement server so that a user may drive the receiving terminal to drive the receiving unit embedded in the receiving terminal in a broadcasting communication convergence environment including a receiving terminal so that the user can select advertisement contents; When the user selects the desired advertisement content from the displayed content table, the advertisement content is requested to the advertisement server, downloaded and stored by the receiving terminal, and the content selection and display step of displaying the downloaded advertisement content is displayed. At the same time, the user information input step of receiving and storing the user's prize entry number and the mobile number of the user, the user received the user information stored in the user information input step to the ad server to the user information storage unit of the ad server A mobile transmission step of storing information and at the same time the prize content for the content entered by the user to the user mobile number of the user information, the mobile transmission step, the advertisement server receives the prize winning number and the user information storage unit of the ad server Winning judgment step of comparing the corresponding prize entry number of the stored user information, if the prize winning number and the prize entry number is determined in the winning judgment step, the winning status of the user information is updated, and the winner is not If not, update the content Content update step, the user information update step of transmitting the updated user information to the receiving terminal to update the received user information to the user information of the receiving terminal; Mobile interworking in a broadcast communication convergence environment comprising a It is achieved by advertising method.

Here, in the content selection and display step, when the advertisement content selected by the user is displayed on the display unit, the advertiser channel of the advertiser of the advertisement content is simultaneously displayed on the display unit, and the advertiser channel is selected by a predetermined control signal. The channel unit may be linked to the advertiser channel of the advertisement content so that the advertiser channel of the advertisement content is displayed on the display unit.

According to the present invention, there is provided a mobile interlocking advertising system and advertising method in a broadcast communication convergence environment that can maximize the exposure of the advertisement and increase the advertising effect by providing the viewer with advertising content that can enter the prize.

In addition, there is provided a mobile linked advertising system and advertising method in a broadcast communication convergence environment that can maximize the advertising effect by selecting the desired advertising content to watch the advertisement.

In addition, the mobile linked advertisement system and advertising method in a broadcasting and communication convergence environment that can be viewed by the viewer by sending the application status and winning status to the viewer's mobile for the advertising content selected by the viewer. do.

In addition, there is provided a mobile interlocking advertising system and advertising method in a broadcast communication convergence environment that can easily attract advertisements by increasing the advertisement viewing rate for the advertisement of the viewer.

Prior to the description, in the various embodiments, components having the same configuration will be representatively described in the first embodiment using the same reference numerals, and in other embodiments, different configurations from the first embodiment will be described. do.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the advertisement system and advertising method by the viewer selection in the broadcast communication convergence environment according to the first embodiment of the present invention.

1 is a block diagram of a mobile interworking advertisement system in a broadcasting communication convergence environment according to a first embodiment of the present invention. 1, the mobile interlocking advertisement system in a broadcasting communication convergence environment according to the first embodiment of the present invention is a broadcasting supply server 10, an advertisement server connected to a broadcasting network and an advertisement transmission network that can be connected by wire or wireless. 20 and the receiving terminal 30.

In addition, the receiving terminal 30 may be provided with a screen that is displayed on the receiving terminal 30 so that the viewer can watch, in the present embodiment is connected to the receiving terminal 30 by wire, wireless, by a predetermined signal The display unit 40 that is operated is separately provided.

The broadcast supply server 10 transmits real-time broadcasting or stores additional service contents such as various video on demand (VOD) contents, games, and weather information, and responds to the request of the viewer from the receiving terminal 30. Bidirectional broadcast supply server 10 that can supply the request is configured to be connected to the broadcast network of the broadcast supply server 10 by wire or wireless to transmit audio or video data of various broadcast programs.

2 is a detailed configuration diagram of an advertisement server according to a first embodiment of the present invention. Referring to FIG. 2, the advertisement server 20 is composed of a database 21, a content selector 22, a mobile transmitter 23, a transceiver 24, and a winning decision unit 25.

The database 21 is a storage unit capable of storing various data, and includes an advertisement content storage unit 21a in which an advertisement content produced to enable a user to enter a prize and an advertisement content table including a list of the advertisement contents are stored. It consists of a user information storage unit 21b for storing the user information received from the receiving terminal 30.

In this case, the advertisement content stored in the advertisement content storage unit 21a and the table of the advertisement content may be managed by a server administrator periodically or arbitrarily by registering, deleting, and modifying.

The user information stored in the user information storage unit 21b includes an IP (Internet Protocol) address assigned to each of the receiving terminals 30 connected to the advertisement server 20, and an advertisement content selected from the IP address. Ad content type information that can know whether the content, the prize number and the user mobile number entered by the user for the advertising content, and the data such as the winning status of the user.

The content selector 22 searches the advertisement contents and the contents table requested from the receiving terminal 30 to be described later in the advertisement contents storage unit 21a to transmit the corresponding advertisement contents to the receiving terminal 30. Consists of.

The mobile transmission unit 23 receives the request from the receiving terminal 30 to be described later (occurrence application event occurrence, etc.) and when the user information is updated through the winning decision unit 25 to be described later, the receiving terminal 30 After the user information is searched by the user information storage unit 21b, the mobile application 50 is connected to the mobile network 50, and the prize content in the form of a short message service (SMS) is applied. Or it is configured to transmit the user information update content.

Transmitting and receiving unit 24 is connected to the advertising transmission network to transmit and receive data with the receiving terminal 30 to be described later, and is also configured to be connected to the mobile network to transmit data to the various mobile devices (25). .

The winner judging unit 25 compares the prize winning number of the corresponding parking received through a predetermined network with the prize entry number of the user stored in the user information storage unit 21b, and compares the winning status to the user winning status of the user information. Update and transmit the updated content through the mobile transmission unit (23). For example, in the case of a lottery lottery, the lottery is performed every week, so the above-described update may be executed weekly.

Next, the receiving terminal will be described. 3 is a detailed configuration diagram of a receiving terminal according to a first embodiment of the present invention. Referring to FIG. 3, the reception terminal 30 includes a storage unit 31, an agent unit 32, a guide unit 33, and a transceiver unit 34.

The storage unit 31 is provided so that various data can be stored, the content storage unit 31a for storing the advertisement content received from the advertisement server 20 and the advertisement content table, and user information for storing user information. It consists of the storage part 31b.

At this time, the user information stored in the user information storage unit 31b is selected from the IP address and the IP address, which is identification information of the receiving terminal 30, as the user information of the advertisement server 20 described above. It consists of data such as advertisement content type information that can know what advertising content the advertising content, the prize entry number for the advertising content, the mobile number of the user, the winning status of the user.

The agent part 32 is comprised from the content drive part 32a and the information input part 32b.

The content driver 32a loads an advertisement contents table which is a list of advertisement contents, displays them on the display unit 40 connected to the receiving terminal 30, and requests the advertisement server 20 according to the user's selection to the above-described advertisement server 20. Store the content in the content storage unit 31a, reproduce the advertisement content stored in the storage unit 31, store the advertisement content type information in the user information, and store the user information input from the information input unit 32b to be described later. It is configured to transmit to the above-described advertising server 20.

In this case, the agent unit 32 loads and displays the advertisement content table stored in the storage unit 31 when the receiving terminal 20 is initially driven, and requests the advertisement content table from the advertisement server 20 to store the advertisement unit table. 31) can be downloaded and displayed.

The information input unit 32b is configured to receive the prize entry number and the user mobile number for the advertisement content selected by the user and store them in the user information storage unit 31B.

Next, the display control unit 33 includes a prize entry guide 33a, a winning number confirmation unit 33b, and an advertiser channel unit 33c, and is controlled by a user's control signal, that is, a signal such as a remote controller A. FIG. Control to display on the display unit 40.

The prize entry guide 33a controls the display unit 40 to display advertisement contents that can be entered by the user. That is, the contents driving unit 32a of the agent unit 32 is called to display the advertisement contents table. To control.

The winning number checking unit 33b loads the user information including the winning status stored in the user information storing unit 31B and controls the display unit 40 to display the winning or winning for the prize event submitted by the user.

The advertiser channel unit 33c controls to display the corporate channel on the display unit 40 by interworking with the corporate channel of the corresponding advertiser or the company operated by the advertiser. That is, when a signal is switched to the corporate channel is inputted, the channel is converted into the channel frequency of the corresponding corporate channel provided by the broadcast supply server 10.

At this time, the advertiser channel unit 33c controls the user to be selected so that the user can select the content while the advertisement content is playing, and controls the user not to be selected so that the user cannot select the content while the advertisement content is not played. That is, it is activated to be linked to the corporate channel of the advertising content while the advertising content is playing.

The transmission / reception unit 34 transmits and receives data or an event occurrence signal transmitted from the agent unit 32 and the display control unit 33 to the advertisement server 20 described above, and transmits a signal generated from the remote controller A. Is configured to receive.

On the other hand, the user information stored in the management server 20 and the receiving terminal 30 described above can be transmitted from the receiving terminal 30 to the ad server 20 when the user applies for a prize for the advertising content, the ad server The server administrator of 20 may periodically transmit to the receiving terminal 30, or when the user has a request to find out the prize entry and winning status, it may be transmitted from the ad server 20 to the receiving terminal 30. Consists of.

The user is configured as described above, the user selects the advertising content, while entering the prize number and mobile number in the sweepstakes event while watching the selected advertising content, and submits the user information to the ad server immediately to apply for the prize to the mobile number Event submissions can be sent.

In addition, by receiving the weekly prize winning number and compare the prize entry number and save the winning status in the user information and transmits to the receiving terminal can be provided to the user to check the winning status in the event.

On the other hand, the sweepstakes event may be configured to be determined by the advertiser in conjunction with the prize ranking. For example, if it is an automobile-related advertisement, the first place can be set in order of one car, and the second place can be 30% off the price of one car.

By using such a system, it is possible to induce users or viewers to enter a sweepstakes, and to maximize the advertising effect by paying back to the viewers or users to pay for the advertisement. Attracting advertisements is also very easy.

Next, the advertising method using the system configured as described above will be described. 4 is an algorithm of a mobile interworking advertisement method in a broadcasting communication convergence environment according to a first embodiment of the present invention, and FIGS. 5 to 6b are actual implementation diagrams according to the first embodiment of the present invention.

Referring to FIG. 4, when the user drives the receiving terminal and the agent unit is driven, the advertisement content table is downloaded from the advertisement server and displayed on the display unit (S1).

Thereafter, as shown in FIG. 5, the user selects the desired advertisement contents from the displayed advertisement contents table (S2a), requests the selected advertisement contents from the advertisement server, downloads them, and the type information of the advertisement contents is stored in the user information. (S2b).

6A and 6B, the downloaded advertisement content is reproduced on the display unit by the content driver (S2c).

The advertising content is displayed on the display and at the same time, the information input unit arranged for the user to participate in the sweepstakes is displayed in the order of the input of the giveaway number and the input of the mobile number so that the user inputs the giveaway number and the user's mobile number sequentially. Each number is stored in the user information (S3).

Thereafter, the input user information, that is, the user information including the type information, the prize entry number, and the mobile number of the corresponding advertisement content is transmitted to the advertisement server (S4a).

The advertisement server immediately transmits the prize entry contents to the mobile number stored in the user information upon receiving the user information, and the received user information is stored in the user information storage unit (S4b).

In addition, the advertisement server receives the prize winning number through a predetermined network (S5a), and compares the prize winning number and the prize entry number entered by the user to determine whether or not to win (S5b).

If the prize entry number and the prize winning number of the user correspond, the contents suitable for the ranking are immediately transmitted to the user's mobile device as shown in FIG. 7 so that the user recognizes the winning fact and at the same time the user stored in the advertisement server. Update the winning status of the information (S6a). At this time, if not win the winning content is updated to the user information (S6b).

Thereafter, the user information stored in the advertisement server is transmitted to the receiving terminal and stored in the user information storage unit of the receiving terminal (S7). When the user requests, the user can load and display the winning status of the user information.

Next, a control method of the display controller will be described. 8 is an algorithm of the display controller, and FIGS. 9 and 10 are actual implementation diagrams of the display unit controlled by the display controller. Referring to FIG. 8, when a user transmits a signal to a remote controller provided in advance, the receiving terminal receives this and configures a predetermined display screen through the display controller (S100).

Here, the screen actually implemented through the display control unit is controlled to be displayed as a "guide" including small items such as "view all products", "winning guide", "BMW TV" and the like.

When the user selects "View All Products", the prize application guide controls to display a list of advertisement contents including the prize event on the display unit. When the user selects the "winning guide", the winning number confirmation unit controls the display unit to display whether or not the winning event has been entered.

The advertiser channel unit controls "BMW TV" to be linked with the advertiser channel when the user selects the advertiser channel to be displayed on the display unit. In addition, it may further include a selection unit controlled by a plurality of control units provided for the user to select.

On the other hand, the advertiser channel unit determines whether or not to display with the "BMW TV" activated in accordance with whether the user-selected advertising content is playing (S20).

If the advertisement content is being played, the "BMW TV" is controlled and displayed so that the user can select it (S21). If the advertisement content is not being played, the "BMW TV" is controlled and displayed without being activated. (S22).

Then, when the user selects "BMW TV" as a predetermined control means such as a remote control (S21a), as shown in FIG. 10, the advertiser channel unit adjusts the channel frequency to the corresponding corporate channel, and then the screen of the corporate channel is displayed. In operation S31, it is displayed on the 40.

Also. "View all products" or "winning guide" is always configured to be controlled so that the user can select, if the user selects "view all products" (S21b), the content driver is driven to the user to ad content In order to be selected, the advertisement contents table including the sweepstakes is displayed (S32) (S34). That is, the user sees the same screen as the screen displaying the advertisement content table by driving the first agent unit.

On the other hand, if the "winning guide" is selected (S33), the winning number confirmation unit loads the user information embedded in the receiving terminal to configure a predetermined display screen to display the winning status for the prize event that the user has applied for (S33) (S35), through which the user can find out his / her prize winning status.

In connection with the mobile in the manner described above, the user can apply for a sweepstakes for the selected advertisement content and check the content applied through the user's mobile device.

In addition, payback to the user or viewer can be increased by paying for the advertisement, and viewership can be increased. The viewer information stored in the ad server can be provided to the advertiser with the consent of the user. You can do a variety of marketing to the viewer can easily advertise.

In addition, since the advertisement channel is configured to be linked, the advertisement effect due to the increase in the exposure frequency of the advertiser channel can be maximized.

The scope of the present invention is not limited to the above-described embodiments but may be implemented in various forms of embodiments within the scope of the appended claims. Without departing from the gist of the invention claimed in the claims, it is intended that any person skilled in the art to which the present invention pertains falls within the scope of the claims described in the present invention to various extents which can be modified.

1 is a schematic diagram of an advertising system according to a first embodiment of the present invention;

2 is a detailed configuration diagram of an advertisement server according to a first embodiment of the present invention;

3 is a detailed configuration diagram of a receiving terminal according to a first embodiment of the present invention;

4 is an algorithm of an advertisement method according to a first embodiment of the present invention;

5 to 7 is an actual implementation diagram according to the first embodiment of the present invention,

8 is an algorithm of a guide unit according to a first embodiment of the present invention;

9 and 10 are actual implementation diagrams according to the first embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

10: broadcasting supply server 20: advertising server 30: receiving terminal

40: display unit 50: mobile device

Claims (11)

In the broadcast communication convergence environment, which is connected to the broadcasting supply server through a wired / wireless network, the broadcast contents and additional services can be received, played and stored, and the receiving terminal can transmit the user's selection and request events for the interactive service. The receiving terminal includes a mobile transmission unit connected to a mobile network, receives a prize winning number, an advertisement contents table configured to allow a user to enter a prize, and an advertisement contents table including a list of the advertisement contents through an advertisement transmission network. Ad server to send to; A user mobile device connected to the advertisement server through a mobile network; It has a display unit to provide a screen to the user, Receive advertisement contents and the advertisement contents table from the advertisement server, display them on the display unit for the user to select, and reproduce the advertisement contents selected by the user, and simultaneously enter a prize for the advertisement contents selected by the user. A receiving terminal for receiving a number and a mobile number of the user's mobile device and transmitting the number and the mobile number of the user's mobile device to the advertisement server and receiving the prize winning or not of the prize entry number of the user from the advertisement server and displaying the prize on the display unit; The ad server compares the received prize entry number of the user with the prize winning number and sends out the prize winning or not to the mobile device of the user, and sends the prize entry contents and the prize winning status including the prize entry number of the user. , The receiving terminal is configured to store the advertisement contents received from the advertisement server, the table of the advertisement contents, and the user information, and the advertisement contents stored in the storage unit requested by the user's selection, and to the advertisement contents. An agent unit for receiving a prize entry number and a mobile number of a user's mobile device and storing it in a storage unit and then transmitting user information stored in the storage unit to the advertisement server; A prize entry guide that is called by a predetermined control signal and controls the user to display the advertisement contents including the prize prizes that can be entered, a winning number confirmation unit that controls the user to display whether or not the prize has been entered, and the corresponding advertisement contents. A mobile linked advertisement system in a broadcast communication convergence environment, comprising a display control unit consisting of an advertiser channel unit for controlling to display the advertiser channel linked to the advertiser channel of the The method of claim 1, The advertisement server is a mobile linked advertising system in a broadcast communication convergence environment, characterized in that receiving the prize winning number via a predetermined network at a certain period delete The method of claim 1 The advertiser channel unit controls to be activated so that the user can select while the advertisement content stored in the storage unit is played, and not to be activated while the advertisement content is not played, the mobile linked advertisement in the broadcast communication convergence environment system The method of claim 4, wherein The agent unit downloads and stores a table of advertisement contents stored in the advertisement server when the agent unit is initially driven, and the mobile linked advertisement system in a broadcasting communication convergence environment. The method of claim 5, The user information includes an identification information (IP address) of the receiving terminal, an advertisement content selected by the user, a prize entry number for the advertisement content, a mobile number of the user, and a winning status of the user. Mobile interlocking advertising system The method of claim 6, The advertisement server may include an advertisement content storage unit capable of storing advertisement content, which allows a user to enter a prize, a user information storage unit capable of storing user information received from the receiving terminal, and a user stored in the user information. Mobile interlocking advertising system in a broadcasting and communication convergence environment, characterized in that it comprises a mobile transmission unit for transmitting the prize content when the user enters the prize with a mobile number The method according to any one of claims 4 to 7, The advertisement content stored in the advertisement server and the table of the advertisement content may be set by a server administrator, the mobile linked advertisement system in a broadcast communication convergence environment, characterized in that The method of claim 8, The user information is transmitted from the receiving terminal to the advertising server when the user enters a prize for advertising content, or periodically transmitted from the advertising server to the receiving terminal by a server administrator, or the user enters the prize and wins the prize. Mobile interlocking advertising system in a broadcast communication convergence environment, characterized in that at least one of transmitting from the ad server to the receiving terminal when a request to find out the current status It is connected to broadcasting supply server through wired / wireless network to receive and play broadcasting contents and additional services, and to store and store them, and users in broadcasting communication convergence environment including receiving terminal for sending user's selection and request event for two-way service. An agent driving step of driving the receiving terminal to drive an agent unit embedded in the receiving terminal to download and display an advertisement contents table from an advertisement server so that a user can select advertisement contents; Selecting a content from the displayed content table and requesting the advertisement content from the advertisement server, downloading and storing the advertisement content to the receiving terminal, and selecting and displaying the downloaded advertisement content; A user information input step of receiving and storing a prize entry number and a mobile number of a user while the advertisement content is displayed; Advertised by the user to the mobile number of the mobile device of the user of the user information and at the same time to store the user information transmitted to the user information storage unit of the ad server by transmitting the user information stored in the user information input step to the ad server A mobile transmission step of transmitting the prize entry contents for the contents; A winning judging step of receiving, by the advertisement server, a prize winning number and comparing the prize winning number with a prize entry number of the user information stored in the user information storage of the advertisement server; If it is determined that the prize winning number and the prize entry number in the prize judging step is a winner, update the winning content for the winning status of the user information, and if not win, update the winning content; A user information updating step of transmitting the updated user information to a receiving terminal and updating the received user information to the user information of the receiving terminal; The method of claim 10, In the content selection and display step, when the advertisement content selected by the user is displayed on the display unit, the advertiser channel of the advertiser of the advertisement content is simultaneously displayed on the display unit, and when the advertiser channel is selected by a predetermined control signal, the advertiser channel unit Mobile linked advertisement method in a broadcast communication convergence environment, characterized in that the display to display the advertiser channel of the advertising content by interlocking with the advertiser channel of the advertising content.

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