KR20090051523A - Advertisement system and method by audience selecting in convergence system of broadcasting and telecommuication - Google Patents

Abstract

The present invention relates to an advertisement system and an advertisement method by selecting a viewer in a broadcasting communication convergence environment. According to the present invention, a broadcasting terminal includes a receiving terminal capable of transmitting and receiving in both directions by connecting a wired or wireless network. In the broadcasting communication convergence environment, the advertisement content is stored, the advertisement server reconstructs the advertisement contents according to the identification data of the receiving terminal, and transmits the reconstructed advertisement contents through the advertisement transmission network, and the receiver terminal identification data is connected through the advertisement transmission network. And a receiving terminal which transmits to the advertisement server and receives advertisement contents according to the identification data of the receiving terminal and determines whether to display the advertisement contents according to whether there is billing. The receiving terminal includes airwave broadcasting and cable broadcasting. Depending on whether or not viewers choose to watch Providing a reduced image with high or features that can provide video selected in full screen. As a result, the viewer can be paid back for the advertisement viewed by the viewer, thus improving the viewer viewing rate of the advertisement, and thus attracting the advertisement can be easily achieved.

Broadcasting & Communication Convergence, Data Broadcasting, Payback, Viewer Selection, Viewing History, Interactive TV

Description

Advertisement System And Method By Audience Selecting In Convergence System Of Broadcasting And Telecommuication}

The present invention relates to an advertisement system and an advertisement method by selecting a viewer in a broadcasting communication convergence environment, and more particularly, to an advertisement system and an advertisement method capable of paying back to a viewer by a viewer's selection in a broadcasting communication convergence environment. The present invention relates to an advertisement system and an advertisement method by viewer selection in a broadcasting communication convergence environment.

Recently, due to the development of information and communication technology, it is possible to combine multiple devices with simple functions into a single device. In the terminal device level, MP3 players are mounted on mobile phones, and satellite DMB and terrestrial DMB broadcasting are combined with mobile phones. Broadcast and communication have already begun to converge.

In addition, since the Internet is widely used, high-speed transmission lines are installed in each home, and communication functions such as Voice and Video Over Information Provider (VoIP) or Multimedia Over Information Provider (MoIP) and Internet Protocol TV (IPTV) broadcasting functions are provided using the same transmission path. At the same time, it is possible that the user wants a converged broadcasting and communication service.

However, so far, broadcasting and communication have been developed as separate systems, so broadcasting and communication businesses are separated into completely separate organizations. Therefore, services considered to be the same from the user's point of view are not compatible with each other at the system level. It was. Therefore, the convergence of broadcasting and communication is discussed in depth with regard to the systematic convergence of broadcasting business and communication business.

Such broadcasting communication convergence can receive broadcast contents that can only be viewed on TV or radio on a mobile phone, personal handheld terminal, or car TV. Unlike broadcasting that only receives unilaterally, information search or e- Two-way communication is possible, such as using mail.

IPTV (Internet Protocol TV) is currently being technically implemented and commercialized. This is being commercialized by some operators.

Such characteristics of the IPTV have a bidirectional characteristic, which allows broadcasting content to be broadcast at the request of a corresponding viewer.

However, even in such a bidirectional broadcast communication convergence environment, advertisements have to be attracted to provide movie VOD (Video On Demand) or music VOD for free as program content or multimedia content produced by each broadcasting company. The content had to be provided to viewers in the form of billing using a paid payment service.

However, even when the content is used free of charge, the advertisement is inserted before the content is displayed even when watching the program content and various VODs, and the advertisement is inserted before the content is displayed even after the payment is made using the paid payment service. As a result, the phenomenon of watching what is not desired from the viewer's point of view was repeated.

As a result, the advertising effect is also significantly lowered, and the advertisers are also reluctant to advertise the low advertisement effect for such interstitial advertisements.

In addition, recently, even in real time broadcasting, advertisements provided before and at the end of a broadcast program are increasingly difficult to attract advertisements due to low viewer ratings.

Accordingly, an object of the present invention is to solve such a conventional problem, and to provide a payback advertisement system and an advertisement method by selecting a viewer in a broadcast communication convergence environment that enables a viewer to select whether or not an advertisement exists. .

In addition, the present invention provides a payback advertisement system and an advertisement method by selecting a viewer in a broadcasting communication convergence environment in which a viewer can directly select whether or not an advertisement exists and thus increase the viewer rating of the corresponding advertisement.

In addition, the present invention provides a payback advertisement system and an advertisement method by selecting viewers in a broadcasting communication convergence environment that can easily attract advertisements by increasing viewers' advertisements.

In addition, the present invention provides a payback advertisement system and an advertisement method by selecting viewers in a broadcasting communication convergence environment in which the advertisement viewing history of the viewer is stored as data and the payback can be paid back to the corresponding viewer as long as the advertisement is viewed.

According to the present invention, the advertisement content is stored in a broadcasting communication convergence environment including a receiving terminal capable of transmitting and receiving in both directions by connecting to a broadcasting supply server through a wired or wireless network, and advertising according to the receiving terminal identification data. An advertisement server for reconstructing the contents and transmitting the reconstructed advertisement contents through an advertisement transmission network, and connected through an advertisement transmission network to transmit identification data of the receiving terminal to the advertisement server, and advertising contents according to the identification data of the receiving terminal. It is achieved by the advertisement system by the selection of the viewer in a broadcast communication convergence environment, characterized in that it comprises a receiving terminal for receiving and determining whether or not the display of the advertising content in accordance with the billing.

Here, the advertisement server transmits the viewer information from the viewer information storage unit storing the viewer information, the broadcast content storage unit storing the broadcast content and the broadcast content list, the ad content storage unit storing the advertisement content, and the receiving terminal. An advertisement content reforming unit configured to reconstruct advertisement content by matching the viewer information with the advertisement content stored in the advertisement content storage unit, and store the received viewer information in the viewer information storage unit; Preferably, the content selector includes a content selector for selecting broadcast content stored in a broadcast content storage unit and a transmission / reception unit capable of transmitting and receiving the broadcast content and the advertisement content through an advertisement transmission network.

In this case, the viewer information stored in the viewer information storage unit may be advertisement viewing history information of the viewer and identification data of the receiving terminal (Internet Protocol address).

In addition, it is preferable that the broadcast content and the advertisement content can be set by the server administrator.

On the other hand, the receiving terminal is a storage unit for storing the identification data of the receiving terminal and the broadcast content and the advertising content received from the advertising server, and loading the identification data of the receiving terminal stored in the storage unit of the receiving terminal Requests the advertisement content according to the identification data to the advertisement server, receives and displays a list of broadcast contents from the advertisement server so that the viewer can select the broadcast content, and transmits the broadcast content selection event generated by the viewer's selection to the advertisement server. An agent unit configured to receive the broadcast content and to select whether or not to charge the broadcast content in which the selection event has occurred, and to convert and display an image according to the occurrence of the charging event in the charge selection unit. A management unit, the ad server and the receiving end It is preferable to include a transmitting and receiving unit for transmitting and receiving the broadcast content, advertising content and viewer identification data during the terminal.

Here, the agent unit preferably further includes a content selection unit for displaying a list of broadcast contents received from the advertisement server so that the viewer can select.

In addition, the agent unit may further include a charging selection unit consisting of a pay selection unit and a free selection unit so that the viewer can select whether or not to charge.

The storage unit may include: a viewer information storage unit storing identification data of the receiving terminal and viewer advertisement viewing history information; an advertisement content storage unit storing advertisement content received from the advertisement server; and a broadcast received from the advertisement server. The broadcast content storage unit may store a content.

On the other hand, the image management unit is an image conversion unit for converting the image of the broadcast content received from the advertising server, a display control unit for controlling the display according to the selection of the charging selection unit, and the advertising content and the viewer of the Preferably, the content reproducing unit reproduces the broadcast content according to the broadcast content selection event.

In addition, the image converted by the image conversion unit is an advertising system according to the viewer selection, characterized in that the image is smaller than the displayed size compared to the received image

The display control unit preferably divides the display unit so as to divide the screen.

In addition, the content reproduction unit preferably displays the broadcast content and the advertisement content in the areas divided by the display control unit, respectively.

On the other hand, the above object is the advertising content is stored in a broadcast communication convergence environment including a receiving terminal capable of transmitting and receiving in both directions connected to the broadcast supply server according to the present invention via a wired or wireless network, the advertisement according to the receiving terminal identification data An advertisement server for reconstructing the content and transmitting the reconstructed advertisement content through an advertisement transmission network, a broadcast network capable of receiving over-the-air broadcasts, and an advertisement transmission network connected to the receiver to transmit identification data of the receiving terminal to the advertisement server; And a receiving terminal for receiving content according to terminal identification data and determining whether to display the advertising content according to whether there is billing or not.

Here, the receiving terminal preferably includes a charging selector which is called by a call event of the viewer to select whether or not to charge, and an image management unit for converting and displaying the image of the air transmission according to the selection event of the charging selector. Do.

In addition, the object is another aspect of the present invention, the viewer terminal in the broadcast communication convergence environment including a receiving terminal capable of transmitting and receiving in both directions connected to a broadcast supply server via a wired or wireless network, the receiving terminal A driving step of driving an embedded agent unit, requesting the agent unit to load the identification data of the receiving terminal and requesting advertisement contents according to the identification data from the advertisement server, and the advertisement server requesting the advertisement contents requested from the agent. A reconstruction step of reconstructing and transmitting, a storing step of storing advertisement content according to the identification data transmitted to a storage unit of the receiving terminal, a broadcast content selection step of providing a broadcast contents list for the viewer to select, and a viewer Payback advertisement server for the selected broadcast content In the broadcast content download step of requesting to download from the payback ad server, the billing selection step that allows the viewer to select whether or not the billing for the broadcast content selected by the viewer, and if the pay viewing is selected in the billing selection step in the billing selection step Displaying so that only the broadcast content can be viewed, and if the free viewing is selected, the display step according to the charging to display the selected broadcasting content together with the advertising content according to the identification data of the receiving terminal, the advertisement viewing history through the free viewing It is achieved by the payback advertising method by the viewer selection in the broadcast communication fusion environment, characterized in that it comprises a step of storing the advertisement viewing history to store the.

In addition, the object is another aspect of the present invention, the viewer is driven by the receiving terminal in a broadcast communication convergence environment including a receiving terminal capable of transmitting and receiving in both directions connected to the broadcast supply server via a wired or wireless network A driving step of driving an agent unit embedded in a terminal, and requesting an advertisement content according to the identification data from the agent unit by loading the identification data of the receiving terminal;

A reconstruction step of reconstructing and transmitting the advertisement content requested from the agent unit, and storing the advertisement content according to the identification data received from the storage unit of the receiving unit; In the display step, the call event generation step of the charge selection unit is called by the call signal of the viewer, the charge selection unit display step of displaying the charge selection unit by the call event, when the viewer selects the paid viewing in the charge selection unit display step When the free viewing is selected without converting the image of the air broadcasting or cable broadcasting, the image converting step of reducing the image of the air broadcasting or cable broadcasting is reduced, and the charging selecting unit display step. Only dis When the play is selected, and the free viewing is selected in the charging selection unit, the converted image displaying step of loading the payback advertisement stored in the storing step and displaying the video with the reduced-converted image in the converting step, the advertisement through the free viewing Advertisement viewing history storing step of storing the viewing history; is achieved by the payback advertising method by the viewer selection in a broadcast communication convergence environment.

According to the present invention, the viewer can select the presence or absence of an advertisement, thereby providing an advertisement system and an advertisement method by selecting a viewer in a broadcasting communication convergence environment that can increase the viewer rating of the corresponding advertisement and inspire viewers' satisfaction.

In addition, there is provided an advertisement system and an advertisement method by selecting a viewer in a broadcast communication convergence environment that can easily attract advertisements due to an increase in viewer viewing rate.

In addition, the advertisement system and advertisement by selecting the viewer in a broadcasting and communication convergence environment that can store the advertisement viewing history of the viewer as data and pay back to the corresponding viewer as much as the time of watching the advertisement. A method is provided.

Prior to the description, in the various embodiments, components having the same configuration will be representatively described in the first embodiment using the same reference numerals, and in other embodiments, different configurations from the first embodiment will be described. do.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the advertisement system and advertising method by the viewer selection in the broadcast communication convergence environment according to the first embodiment of the present invention.

1 is a block diagram showing an advertisement system by viewer selection in a broadcasting communication convergence environment according to a first embodiment of the present invention. Referring to FIG. 1, the advertisement system by viewer selection in a broadcasting communication convergence environment according to the first embodiment of the present invention is a broadcasting supply server 10 connected to a broadcasting network and an advertisement transmission network that can be connected by wire or wireless. , The ad server 20 and the receiving terminal 30.

In addition, the receiving terminal 20 may be provided with a screen displayed on the receiving terminal 20 so that the viewer can watch, in the present embodiment is connected to the receiving terminal 20 by wire, wireless, by a predetermined signal The display unit 40 that is operated is separately provided.

The broadcast supply server 10 is a general over-the-air broadcast supply server 10 capable of supplying broadcasts in real time and is connected to the broadcast network of the broadcast supply server 10 by wire or wirelessly to transmit audio and video data of various broadcast programs. It is configured to do so.

2 is a detailed configuration diagram of an advertisement server according to a first embodiment of the present invention. Referring to FIG. 2, the advertisement server 20 is connected to the advertisement transmission network by wire or wireless as described above, and the predetermined database A, the content selector 24, the advertisement content reforming unit 25, and the transmission and reception are performed. It consists of a part 26.

In particular, the predetermined database A may store various contents and viewer information composed of audio and video data, and broadcast contents storage unit 21 in which broadcast contents and the list of broadcast contents are stored, and advertisement contents in which advertisement contents are stored. A storage unit 22 and a viewer information storage unit 23 in which viewer information is stored are included.

Broadcast content stored in the broadcast content storage unit 21 is a content stored in the form of audio, video, text and image data such as video on demand (VOD (Video On Demand), such as broadcast programs, movies and music produced by airwaves or cable operators The list of broadcast contents is prepared separately. In addition, the broadcast content and the broadcast content list may be a setting operation such as storage and management by the server administrator.

In this case, as shown in FIG. 1, if broadcast content is provided in the broadcast supply server 10, the broadcast supply server 10 may be transmitted through a wired or wireless network.

The advertisement contents stored in the advertisement content storage unit 22 are various advertisement contents attracted from the advertiser and are composed of audio and video data.

In addition, the viewer information stored in the viewer information storage unit 23 includes information containing a viewing history of viewing the advertisement. The advertisement viewing history information is information that can be analyzed by the server administrator using a predetermined analysis program or the like to view the type and time of viewing the advertisement.

The content selector 24 selects a predetermined broadcast content from the receiving terminal 30 to be described later, and when a selection event occurs, the content selector 24 receives it through the advertisement transmission network and the transceiver 26 to be described later. The broadcast content corresponding to the search content is searched and selected by the broadcast content storage unit 21, and then transmitted to the receiving terminal 30 through the transceiver 26 and the advertisement transmission network.

The advertisement content reforming unit 25 receives the viewer information from the receiving terminal 30 when an advertisement request event occurs so that the receiving terminal 30 corresponds to the identification data of the receiving terminal 30. After matching the advertising content stored in 22 with each other (reconstructed), the advertisement corresponding to the receiving terminal 30 is reconfigured and transmitted to the receiving terminal 30 through the transceiver 26 and the advertisement transmission network have.

In this case, the viewer information of the receiving terminal 30 transmitted to the advertisement content reforming unit 25 includes an IP address (Internet Protocol Address) of the receiving terminal 30. That is, the viewer information is composed of the information containing the viewer's advertisement viewing history and the IP address as described above. In addition, through such a configuration it is possible to send a local advertisement according to the identification data (IP address) of the receiving terminal.

The transceiver 26 may receive the over-the-air broadcasts transmitted from the broadcast supply server 10 through the broadcast network, and the advertisement transmission network is requested by the content selector 24 and the advertisement content reformer 25 described above. Through the receiving terminal 30 to be described later through the transmission and reception of the data constituting the content, the content selector unit by receiving the above-mentioned viewer information and viewer selection event transmitted through the advertisement transmission network and the like ( 24) and the advertising content reforming unit 25 is configured to transmit the corresponding information.

Next, the receiving terminal 30 will be described. 3 is a detailed configuration diagram of a receiving terminal according to a first embodiment of the present invention. Referring to FIG. 3, the reception terminal 30 according to the first embodiment of the present invention includes a storage unit B capable of storing various data, an agent unit 34, an image manager 35, and a transceiver 36. It includes.

The storage unit B includes a broadcast content storage unit 31, a content storage unit 32, and a viewer information storage unit 33.

The broadcast content storage unit 31 stores the broadcast content list received from the above-described advertisement server 20 and the broadcast content transmitted by the viewer's selection event from the advertisement server 20, and the content storage unit 32 stores the advertisement. The advertisement content according to the viewer information received from the server 20 is stored, the viewer information storage unit 33 is identification data (IP address) that can be assigned to each receiving terminal 20 and the advertisement viewing history information of the viewer Is stored. In this case, the advertisement viewing history information may be information such as the time when the viewer watched the advertisement and the type of advertisement.

The agent unit 34 loads the identification data of the receiving terminal 20 stored in the viewer information storage unit 23 when the advertisement content request event according to the receiving terminal 30 identification data is generated, and then the advertisement server 20. Request the advertisement content corresponding to the identification data, receive the reconstructed advertisement content from the advertisement server 20 and store it in the content storage unit 32.

In addition, the agent 34 is configured to load a list of broadcast contents stored in the broadcast content storage unit 31 and provide a visual screen on the display 40. In this case, the broadcast content list may be provided in the agent unit 34 and may be configured to be periodically updated by the server manager of the advertisement server 20 described above.

Meanwhile, the agent unit 34 may further include a content selecting unit 34a and a charging selecting unit 34b. The content selection unit 34a is configured to provide a list of broadcast contents stored in the advertisement server 20 to the viewer through the display 40 so that the viewer can select the bill selection unit 34b. The content selection unit 34a is configured to provide the display unit 40 with a free selection unit and a paid selection unit so as to select whether to watch the paid content or pay for free.

The image manager 35 includes an image converter 35a, a display controller 35b, and a content playback unit 35c.

The image converting unit 35a is configured to convert an image according to occurrence of a pay viewing event or a free viewing event for selecting a pay selection unit or a free selection unit of the charging selection unit 34b and provide the same to the display unit 40.

If the pay-viewing event occurs in the charging selector 34b, the video content of the broadcast content is not converted. If the pay-viewing event occurs, the fee is selected to be smaller than the displayed size of the broadcast content. In this case, the size of the converted reduced image is small.

The display controller 35b displays the broadcast content on the entire screen of the display 40 when the broadcast content is not converted in the image converter 35a, and displays the image when the image is converted in the image converter 35a. The control unit 40 divides the screen, but preferably splits into two screens, and any one of the two divided screens is configured to be divided into smaller sizes than the other.

The content reproducing unit 35c is configured to reproduce the content on the screen controlled by the display control unit 35b.

If the pay-viewing event occurs, the broadcast content is configured to be played on the entire screen of the display unit 40 controlled by the display control unit 35b.

In addition, when a free viewing event occurs, the content is reproduced in two divided regions controlled by the display control unit 35b, and the image converted by the image converting unit 35b is reduced in the larger one of the two divided regions. And display the advertisement by loading the advertisement content stored in the content storage unit 32 in the small partition.

On the other hand, the position where the advertisement content can be displayed, that is, the position of the divided area allocated to the small portion by the display control unit may be composed of any one of the left, right or top and bottom of the screen of the display unit 40.

The transceiver 36 may receive the airwave broadcast transmitted from the broadcast supply server 10 through a broadcast network, transmit data requested from the agent 34 and the image manager 35, and transmit advertisements. It is configured to receive data from the above-described advertisement server 20 through a network and store it in the storage unit.

When the free viewing of the viewer is selected as described above, the viewing is performed while viewing the advertisement through a small partition, and the advertisement viewing history information including information such as the advertisement viewing time and the type of advertisement is displayed in the receiving terminal 30. After being stored in the viewer information storage unit 33, the information may be transmitted to the advertisement server 20 and stored in the viewer information storage unit 22 of the advertisement server 20, and the advertisement may be stored in the viewer information storage unit 22. According to the history information can be returned to the viewer in the form of a reduction of the viewer fee or a reserve according to a certain advertisement viewing rate according to the history information can increase the viewer's advertisement viewing rate, it can be easier to attract advertising.

Next, a description will be given of a payback advertisement method by selecting a viewer in a broadcast communication convergence environment by the payback advertisement system by selecting a viewer in a broadcast communication convergence environment according to the first embodiment of the present invention.

4 is an algorithm of an advertisement method by viewer selection in a broadcasting communication convergence environment according to the first embodiment of the present invention. Referring to FIG. 4, a viewer drives a receiving terminal to drive an agent unit embedded in the receiving terminal (S1). At this time, the viewer may be provided with a predetermined remote controller (Remote Controller) to be controlled through various control buttons.

Thereafter, the agent unit loads identification data of the receiving terminal and requests advertisement content according to the identification data (S2).

When the advertisement server receives a request to reconstruct the payback advertisement content from the receiving terminal, the advertisement server reconstructs the advertising content according to the identification data of the receiving terminal received with the request event and transmits the content to the receiving terminal (S3).

The receiving terminal stores the reconstructed advertising content in the storage of the advertising content of the storage unit (S4).

Thereafter, the agent unit displays a broadcast content list configured to be selected by a viewer received from the advertisement server (S5).

The viewer selects a desired broadcast content from the displayed broadcast content list, and the receiving terminal requests and downloads the broadcast content from the payback advertisement server by the broadcast content selection event generated (S6).

5 is a view showing a display implementation state of the charging selection unit according to the first embodiment of the present invention. Referring to FIG. 5, the receiving terminal downloads through the broadcast content downloading step on the one hand, and on the other hand, whether or not to pay for the selected broadcast content, that is, to watch for a fee or to watch for free. It is displayed on the display unit so that it can be selected (S7).

Thereafter, as shown in FIG. 6, when the viewer selects free viewing in the charging selection step, the viewer displays the selected broadcast content together with the advertisement content according to the identification data of the receiving terminal (S8a). In this case, the advertisement content is shown to be displayed at the bottom of the display unit screen, it is also possible to be displayed on the top or left and right sides of the screen.

On the other hand, as shown in Figure 7, if the pay-view is selected in the billing selection step is displayed on the entire screen of the display unit so that the viewer can watch only the selected broadcast content (S8b).

Subsequently, if the viewer selects free to watch the advertisement, the advertisement viewing history information such as the viewed advertisement and the advertisement viewing time may be stored in the viewer information storage unit and then transmitted by a request of the advertisement server. In addition, according to the viewer information transmitted as described above, it is possible to payback to the viewer in the form of reduction of the viewer fee or accumulation of reserves.

In this way, by paying back to the viewer to pay back to the advertisement viewing (Payback) it is possible to maximize the advertising effect, thereby attracting the advertising can be very easy.

Now, a second embodiment of the present invention will be described. The second embodiment of the present invention is different from the first embodiment in that the charging selector 34b of the receiving terminal 20 is called and displayed by the viewer's call signal.

In addition, after the charging selector 34b is displayed through the receiving terminal 20, an image of an airwave or cable broadcast is displayed on the full screen of the display unit or the image is displayed along with an advertisement according to a charging or not selection event of the viewer. It is configured to.

That is, unlike the first embodiment, after the image of the airwave or cable broadcast is transmitted to the image management unit 35, it is another part that determines the charging selection. Since other components are the same as in the first embodiment, detailed description thereof will be omitted.

Next, a description will be given of the payback advertising method by the viewer selection in the broadcast communication convergence environment by the payback advertisement system by the viewer selection in the broadcast communication convergence environment according to the second embodiment of the present invention described above.

8 is an algorithm illustrating a payback advertisement method by viewer selection in a broadcasting communication convergence environment according to a second embodiment of the present invention.

Since the driving step (S10), the request step (S20), the reconstruction step (S30), and the storage step (S40) are the same as in the first embodiment, detailed description thereof will be omitted.

Thereafter, the agent displays the over-the-air broadcast (S50). When the viewer calls a charging selector that can select whether or not to charge using a predetermined means such as a remote controller, a call event is generated by the call signal (S60).

At this time, the charging selection unit for selecting whether or not to charge by the call event is displayed (S70).

Thereafter, if the pay view is selected, the existing video is displayed on the entire display unit without converting the video of the air broadcasting or cable broadcasting (S80). If the viewer selects the free viewing, the video of the air broadcasting or cable broadcasting is displayed. The reduced conversion is performed (S90), and then displayed together with the advertisement content in the divided area of the display unit (S100).

On the other hand, after selecting the free viewing, the advertisement viewing history such as the advertisement viewing time and the advertisement type is stored in the viewer information storage unit.

In other words, if you watch a public wave or cable broadcast and call the billing selection unit and use the free viewing to watch the advertisement, you can payback to the viewer after saving the record of the advertisement and the viewing time. Even if you watch while watching the viewer's satisfaction will increase.

In this way, over-the-air or cable broadcasts may be paid back to viewers through free viewing.

The scope of the present invention is not limited to the above-described embodiments but may be implemented in various forms of embodiments within the scope of the appended claims. Without departing from the gist of the invention claimed in the claims, it is intended that any person skilled in the art to which the present invention pertains falls within the scope of the claims described in the present invention to various extents which can be modified.

1 is a block diagram showing an advertisement system by viewer selection in a broadcasting communication convergence environment according to a first embodiment of the present invention;

2 is a detailed configuration diagram of an advertisement server according to a first embodiment of the present invention;

3 is a detailed configuration diagram of a receiving terminal according to a first embodiment of the present invention;

4 is an algorithm of an advertisement method by selecting a viewer in a broadcasting communication convergence environment according to the first embodiment of the present invention;

5 is a display implementation diagram of a charging selection unit according to a first embodiment of the present invention;

6 is a display implementation diagram of a paid viewing status according to a first embodiment of the present invention;

7 is a display implementation diagram of a free viewing status according to the first embodiment of the present invention;

8 is an algorithm illustrating an advertisement method by viewer selection in a broadcasting communication convergence environment according to a second embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

10: broadcasting supply server 20: payback advertising server

30: receiving terminal

Claims (16)

Ad content is stored in a broadcasting communication convergence environment including a receiving terminal that is connected to a broadcasting supply server through a wired or wireless network and can be transmitted and received in both directions, and reconstructs the advertising content according to the identification data of the receiving terminal. An advertisement server for transmitting the reconstructed advertisement content; A receiving terminal connected through an advertisement transmitting network to transmit identification data of the receiving terminal to the advertisement server, and receiving the advertising content according to the identification data of the receiving terminal and determining whether to display the advertising content according to whether there is a charge; Advertising system by viewer selection in a broadcast communication convergence environment comprising a The method of claim 1, The advertisement server may be configured to receive viewer information from a viewer information storage unit for storing viewer information, a broadcast content storage unit for storing broadcast content and the broadcast content list, an advertisement content storage unit for storing advertisement content, and receiving information from the receiving terminal. An advertisement content reforming unit for reconstructing the advertisement content by matching the viewer information with the advertisement content stored in the advertisement content storage unit, and storing the received viewer information in the viewer information storage unit, and at the request of the receiving terminal. And a content selector for selecting broadcast content stored in the broadcast content storage unit, and a transceiver for transmitting and receiving the broadcast content and the advertisement content through an advertisement transmission network. Ad system by viewer selection The method of claim 2, The viewer information stored in the viewer information storage unit includes advertisement viewing history information of the viewer and identification data of the receiving terminal (Internet Protocol address). The method of claim 3, wherein The broadcasting content and the advertising content can be set by the server administrator advertising system according to the viewer selection in the broadcast communication convergence environment The method according to any one of claims 1 to 4, The receiving terminal stores the identification data of the receiving terminal and the broadcasting content and the advertising content received from the advertisement server, and loads the identification data of the receiving terminal stored in the storage to the identification data of the receiving terminal. Requesting the advertisement content according to the advertisement server, receiving and displaying a list of broadcast contents received from the advertisement server so that a viewer can select broadcast content, and transmitting a broadcast content selection event generated by the viewer's selection to the advertisement server for the broadcasting. An agent unit configured to receive contents and to select whether or not to charge the broadcast content in which the selection event has occurred, an image management unit to convert and display an image according to occurrence of a selection event of whether or not the charging selection unit is generated; The ad server and the receiving terminal The advertising system according to a viewer selection in the broadcasting communication convergence, characterized in that it comprises parts of the broadcast content, advertising content, and transmission and reception for transmitting and receiving a viewer identification data The method of claim 5, The agent unit further includes a content selection unit for displaying a list of broadcast contents received from the advertisement server so that the viewer can select the advertisement system according to the viewer selection in the broadcast communication convergence environment. The method of claim 6, The agent unit further includes a charging selection unit comprising a pay selection unit and a free selection unit so that the viewer can select whether or not to charge the advertisement. The method of claim 7, wherein The storage unit comprises a viewer information storage unit for storing identification data and viewer advertisement viewing history information of the receiving terminal, an advertisement content storage unit for storing the advertisement content received from the advertisement server, and the broadcast content received from the advertisement server. Advertising system by viewer selection in a broadcasting communication convergence environment characterized by consisting of a broadcast content storage unit for storing The method of claim 8, The image management unit converts an image of the broadcast content received from the advertisement server, a display control unit for controlling the display according to the selection of the charging selection unit, the advertisement content received from the advertisement server and the broadcast content of the viewer Advertising system by viewer selection in a broadcasting communication convergence environment, characterized in that the content playback unit for playing the broadcast content according to the selection event The method of claim 9, The image converted by the image conversion unit is an advertisement system according to the viewer selection, characterized in that the image is smaller than the displayed size compared to the received image The method of claim 10, The display control unit divides and controls the display unit to divide the screen, characterized in that the advertisement system by the viewer selection in the broadcast communication convergence environment The method of claim 11, The content reproduction unit displays the broadcast content and the advertisement content in the areas divided by the display control unit, respectively. Ad content is stored in a broadcasting communication convergence environment including a receiving terminal that is connected to a broadcasting supply server through a wired or wireless network and can be transmitted and received in both directions, and reconstructs the advertising content according to the identification data of the receiving terminal. An advertisement server for transmitting the reconstructed advertisement content; It is connected through a broadcasting network and an advertisement transmission network capable of receiving over-the-air broadcasting to transmit the identification data of the receiving terminal to the advertisement server, and receives the content according to the identification data of the receiving terminal and displays the advertising content according to the presence or absence of billing. Receiving terminal for determining the presence; Advertising system by the selection of viewers in a broadcast communication convergence environment comprising a The method of claim 13, The receiving terminal includes a charging selector which is called by a call event of a viewer to select whether or not to charge, and an image management unit which converts and displays the image of the airwave broadcasting according to the selection event of the charging selector. Advertising system by viewer selection in communication convergence environment A driving step of driving an agent unit embedded in the receiving terminal by driving the receiving terminal in a broadcasting communication convergence environment including a receiving terminal connected to a broadcasting supply server through a wired or wireless network and transmitting and receiving in both directions; Requesting, by the agent unit, loading the identification data of the receiving terminal and requesting advertisement contents according to the identification data from an advertisement server; A reconfiguration step of the advertisement server reconfiguring and transmitting the requested advertisement content from the agent; A storage step of storing advertisement contents according to the identification data received from the storage unit of the receiving terminal; A broadcast content selection step of providing, by the agent unit, a broadcast content list for the viewer to select; A broadcast content downloading step of requesting the payback advertisement server to the broadcast content selected by the viewer and downloading it from the payback advertisement server; A charging selection step of allowing the viewer to select whether or not to charge the broadcasting content selected by the viewer; In the charging selection step, if the paid viewing is selected in the charging selection step, the broadcasting content is displayed to be viewed only. If the free viewing is selected, the broadcasting content is displayed together with the advertisement contents according to the identification data of the receiving terminal. A display step according to the charging; Advertisement history recording step of storing the advertisement viewing history through the free viewing; Payback advertising method by the viewer selection in a broadcast communication convergence environment comprising a A driving step of driving an agent unit embedded in the receiving terminal by driving the receiving terminal in a broadcasting communication convergence environment including a receiving terminal connected to a broadcasting supply server through a wired or wireless network and transmitting and receiving in both directions; Requesting, by the agent unit, loading the identification data of the receiving terminal and requesting advertisement contents according to the identification data from an advertisement server; A reconfiguration step of the advertisement server reconfiguring and transmitting the requested advertisement content from the agent unit; A storage step of storing advertisement contents according to the identification data received from the storage unit of the receiving terminal; A display step of displaying, by the agent unit, over-the-air broadcasting; A call event generation step in which the charging selection unit is called by the call signal of the viewer; A charging selecting unit displaying step of displaying the charging selecting unit by the call event; An image conversion step of reducing and converting the image of the airwave or cable broadcast if the viewer selects the pay view in the charging selection unit display, and converts the image of the airwave or cable broadcast without selecting the free view; In the charging selection unit display step, if the paid viewing is selected, only the image of the airwave broadcasting or the cable broadcasting is displayed; A converted image display step of displaying the reduced-converted image together; Advertisement history recording step of storing the advertisement viewing history through the free viewing; Payback advertising method by the viewer selection in a broadcast communication convergence environment comprising a

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