KR100808150B1 - Method for providing advertisement service through internet, system for the same - Google Patents

Abstract

The present invention relates to a method and system for providing an Internet advertisement service, which provides a time difference and a spatial difference according to the request cost of the advertisement, in particular for the various Internet advertisements and the requested Internet advertisements. Measuring the number of connections of various Internet users to the host site in each time zone; Classifying service grades for each time zone differently according to the measured number of accesses for each time zone; Allocating the classified service grades to the various requested advertisements; The present invention relates to a method for providing an Internet advertisement service, and a service system therefor.

Internet advertising services, time allocation program

Description

Method for providing advertisement service through internet, system for the same}

1 is a view showing the configuration of an Internet advertising service system according to the present invention.

2 is a flowchart showing a procedure for providing an Internet advertisement service according to the present invention.

3 is a flowchart showing a procedure of driving a time allocation program embedded in the host server of the present invention.

4 is a flow chart illustrating an internet advertisement request and service procedure according to the present invention.

* Description of the symbols for the main parts of the drawings *

10: user computer 20: host server

21: Database

The present invention relates to an Internet service and a system, and more particularly, to a method and system for providing an Internet advertisement service for providing various internet advertisements with time difference and spatial difference according to the request cost of the advertisement.                         

Today, people around the world are able to search for information, watch news, and trade a variety of goods on the Internet at any time and in any space. This is because the Internet supports the connection of many networks around the world.

Due to the power of the Internet, the number of Internet users is increasing day by day, and the number of Internet sites are increasing day by day to meet the needs of users. Many companies also take advantage of the fact that the Internet is connected worldwide, sending ads for their promotional and marketing strategies to the Internet.

Most Internet sites in particular offer banner-type advertisements. These conventional Internet sites contract with various advertisement clients (or clients) by varying the advertising cost depending on the panel size of the advertisement to be served, the location where the panel is displayed, or the advertisement service time.

As a result, conventional Internet sites serve 24 hours a day at the panel size until the contract period expires, when the panel size and display position of the various Internet advertisements (particularly banner advertisements) requested are determined at the time of contract.

In addition, the conventional banner-type advertisements have a very small difference in advertisement cost according to display position, and since the size of the advertising panel is almost uniform, the request cost for the advertisement service is almost the same. Therefore, ad clients (or client companies) who are burdened with advertising costs have a narrow range of choices to control the spending of advertising costs according to the situation.

In addition, the advertising service provider has a disadvantage in that space is limited in attracting more Internet advertisements because it serves several Internet advertisements (especially banner advertisements) 24 hours a day in the limited advertising area of the Internet page.

The present invention has been made in view of the above points, and provides a method and system for providing an internet advertisement service suitable for overcoming rigidity of existing Internet advertisements by varying the time frame during which a commissioned advertisement is serviced according to an advertisement request cost. To provide.
Another object of the present invention is to differentiate the advertising costs according to the time of service of the requested Internet advertising while the differential of the advertising costs according to the size of the displayed advertising panel (panel), that is, the high and low advertising request costs The present invention provides a method and system for providing an Internet advertisement service suitable for overcoming rigidity of existing Internet advertisements by varying the size of the advertisement panel displayed according to the size of the advertisement panel and also changing the time zone during which the requested advertisement is served according to the advertisement request cost. It is.

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According to an aspect of the present invention, there is provided a method for providing an internet advertisement service, the method comprising: measuring the number of times of Internet users accessing a host server for each time zone; Classifying into different service classes, assigning one of the different service classes to the requested advertisement, and the host server serving the advertisement in a time zone of the service class assigned to the advertisement. It is done.
Preferably, the host server divides the day into a plurality of time zones at predetermined time intervals, and measures the number of times of connection in each of the divided time zones.
Preferably, the number of times of access is measured for a predetermined period, and the number of times of access measured during the period is divided for each time zone in one day, and the service grades are differently classified in proportion to the number of times of access for each time zone in one day.
Preferably, the object of the advertisement is stored in a database corresponding to the time zone of the assigned service class.
Preferably, the object of the advertisement is retrieved from a database corresponding to the time zone of the assigned service class.
Another feature of the method for providing an Internet advertisement service according to the present invention for achieving the above object is to classify a plurality of time zones of the day into different service classes on a daily basis, and among the different service classes. Allocating a service class according to a request of an advertisement client to the requested advertisement and serving the advertisement in a time zone of the service class assigned to the advertisement.
A feature of the system according to the present invention for achieving the object of the present invention includes a user computer having a browser for accessing a service and displaying an advertisement interfaced on a screen according to the driving of the browser; Measure the number of time-of-service accesses of Internet users over time, set time-differentiated service grades according to the measured time-of-service access times, assign one of the differential service grades to the requested advertisement, and assign the It consists of a host server to interface the advertisement to the user computer in the time of service class.
Other objects, features and advantages of the present invention will become apparent from the detailed description of the embodiments with reference to the accompanying drawings.
Hereinafter, with reference to the accompanying drawings illustrating the configuration and operation of the embodiment of the present invention, the configuration and operation of the present invention shown in the drawings and described by it will be described by at least one embodiment, By the technical spirit of the present invention described above and its core configuration and operation is not limited.
Hereinafter, a method for providing an Internet advertisement service according to the present invention and a system therefor will be described in more detail with reference to the accompanying drawings.

1 is a view showing the configuration of the Internet advertising service system according to the present invention.

Referring to FIG. 1, the system of the present invention includes a user computer 10 of various Internet users, a host server 20 operated by an advertisement service provider, and a database 21 interworking with the host server 20. It consists of two of them, which are connected via the Internet. Of course, the connection may be through a local network rather than the Internet.

All user computers 10 each have a specific browser for accessing the service to the host site. In addition, all the user computers 10 are connected to the host server 20 by driving the browser embedded in the computer, respectively, and the host server 20 receives a host page including various advertisements through the driven browser screen. . Then, the user computer 10 displays various internet advertisements in a predetermined advertisement area of the host page.

At this time, the host server 20 interfaces advertisements corresponding to a predetermined time period. That is, the host server 20 preallocates a time zone to be interfaced with various advertisements, and stores corresponding advertisement objects in the database 21 for each time slot. Thereafter, the host server 20 checks a point in time at which the specific user computer 10 is connected to the host site, reads advertisements of the corresponding time zone from the database 21, and interfaces the user computer 10 with the user computer 10.

To this end, the host server 20 has a built-in time allocation program.

The time allocation program predetermines the service level for each time zone according to the number of times of access to the host sites of the various user computers 10 for each time zone, such as a month cycle, a year cycle, an advertisement. Service contract cycle). The time allocation program will be described later in more detail.

Operation according to the above system configuration will be described in more detail below.

The Internet user runs a browser embedded in the user's computer 10, and the Uniform Resource Locator, which is the location information of the host server 20, is located in a location toolbar of the driven browser screen. The host server 20 is accessed by writing.

When the user computer 10 is connected to the host server 20, the host server 20 interfaces the host page (= Internet page) to the user computer 10. The host page is then displayed on the user computer 10.

The displayed host page is divided into several frame regions, and the advertisement region containing several internet advertisements becomes one of several frames of the host page. Herein, the advertisement area may be a main frame having a larger size than other frames among several frames.                     

In the advertisement area of the host page, Internet advertisements in which the user computer 10 is allocated a service time for the time zone connected to the host site are displayed.

Later, as time passes, the currently displayed internet advertisements are replaced with other internet advertisements on the host page. This is because Internet advertisements assigned to the host site access time zone of the user computer 10 as the service time expires, and the following Internet advertisements assigned the service time are interfaced from the host server 20 and displayed on the host page. do.

Next, a time allocation program built in the host server 20 will be described in more detail.

The time allocation program of the present invention includes a function of measuring access number by time zone, a rating classification function of classifying each time zone by referring to the measured number of time zone accesses, and a rating allocation function of allocating the classified ratings to the requested advertisements. Has

The time allocation program measures the number of accesses of the user computers 10 accessing the host site for each period of time per day for a predetermined period of time (e.g., one month period, one year period, advertisement service contract period, etc.). After that, the higher the number of times the connection is higher. Here, the time zone is divided into 24 grades evenly by 1 hour, or the time zone is divided into 12 grades evenly by 2 hours. In addition, each time zone is divided into three hours (grade 8), four hours (grade 6), six hours (grade 4), and eight hours (grade 3).

Also, as another example, the time zone may be randomly divided to classify the class. This classifies the time by randomly classifying time zones with little variation by examining the distribution of each time of the number of accesses.

Table 1 shows examples of classifying by time zone uniformly classifying the classes based on the number of time-zone accesses per day surveyed for one week, and Table 2 shows examples of classifying classes by random time zones.

The next time allocation program differentially assigns the above classified ratings to the various requested Internet advertisements. At this time, the time allocation program differentially assigns the rating to Internet advertisements having the same panel size of the advertisement to be serviced.

As a result, the host server 20 interfaces various Internet advertisements, each of which is assigned a differential rating, by the operation of a time allocation program, to various user computers 10 in the time zones of the respective ratings.

In addition, in the present invention, in addition to the rating assignment by the time allocation program described above, the rating assignment according to the panel size of the advertisement, the display position of the advertisement panel, and the contract period in which the advertisement is served is selectively combined by the host site operator.

Based on the above description, for example, all Internet advertisements that have been conventionally requested under the condition that the advertisement service contract terms are the same for several Internet advertisements, the display positions of the advertisements are the same, and the size of the advertisement panel are all the same. The request fee was the same. However, in the case of applying the rating assignment as shown in Table 2, even if the term of the advertisement service contract, the display position of the advertisement, and the size of the advertisement panel are the same, the request cost of the Internet advertisement is divided into three grades. As a result, the Internet advertisement clients can select an appropriate advertisement cost from three different levels of costs, and the host site operator can serve three requested advertisements in one advertisement area.

The following describes the Internet advertising service procedure according to the present invention in more detail.

2 is a flowchart illustrating a procedure for providing an Internet advertisement service according to the present invention.

Referring to FIG. 2, all user computers attempt to access a host server by running a specific browser embedded in the computer. When a host connection is attempted from a specific user computer among several user computers, the host server checks a time zone in which the connection is attempted from the user computer (S10 and S11).

Next, the host server performs advertisements of access time zones stored in the database (especially advertisements) through a procedure of operating the time allocation program shown in FIG. 3 (measuring the number of accesses by time zone, classifying each time zone, and assigning a grade to the requested advertisements). The advertisement objects are advertisement text including the requested advertisement image or brief information) (S12). The search at this time is to find advertisements which are assigned the rank of the time zone in which the user computer attempted to access the host.

Next, the host server interfaces the host page including the advertisements of the time slots found in the database to the user computer attempting to access (S13).

The host computer is then displayed on the user's computer, and the various advertisements assigned to the corresponding time zone are displayed in the designated advertisement area of the host page.

Thereafter, the host server continuously checks the time and checks the service time expiration of the Internet advertisements currently being serviced (S14).

If the service time of Internet advertisements currently being served expires, the host server searches for advertisements of the next time zone grade stored in the database (S15). The search at this time is to search for advertisements assigned a rating of the next time zone when a certain time has passed since the user's computer was connected to the host.

Next, the host server interfaces the advertisements of the time slots found in the database to the predetermined advertisement area of the currently interfaced host page (S16).

The following describes in more detail the operation of the time allocation program built into the host server.

3 is a flowchart illustrating a procedure of driving a time allocation program embedded in the host server of the present invention.

Referring to FIG. 3, the time allocation program of the host server measures the number of time zone accesses, classifies each time zone with reference to the measured time zone accesses, and assigns the classified classes to the requested advertisements. Initially driven in the order of. Of course, the time allocation program also stores several Internet advertisements in a database according to their assigned rating.

It will be described below in more detail.                     

The time allocation program measures the number of users' accesses to the host site for each period during each time period (S20). Measurements at this time are made at regular intervals.

In other words, the time allocation program measures the number of users accessing the host site on a weekly, monthly, or yearly basis for each time period of the day. Of course, the number of users can be measured according to the advertisement service contract cycle set by the host operator.

Afterwards, the time allocation program classifies the grades for each time zone in a predetermined unit based on the measured data (S21).

 At this time, the classification is determined in proportion to the number of accesses measured in each time zone, and the time zone may be an hour unit, a 2 hour unit, or more. That is, the class is classified by the time unit predetermined by the host operator in the time allocation program. If the host operator sets the time zone of the time allocation program to one hour, the rating is classified as 24th. If it is set as 2 hours, the rating is classified as 12th. However, this is a uniform classification, and in the present invention, as described above, the distribution of the number of user accesses may be randomly classified by time zones with little variation by examining the distribution of the number of user connections over time.

After the classification is classified, the corresponding grades are assigned to various Internet advertisements requested from a specific person (S22). At this time, the grade assigned is determined according to the request cost of the requested Internet advertisements, and the advertisement client (or client) is provided with the cost according to the classification in advance from the host side.

Thereafter, the time allocation program stores various request advertisements, each of which is assigned a rating, in a database for each time zone corresponding to the assigned rating (S23).

The above-described procedure described with reference to FIG. 3 is a basic driving procedure of the time allocation program, and the time allocation program is interfaced to the user computer through the currently running host server while continuously checking the time zone when the basic driving procedure is completed. Several Internet advertisements in the time zone are read from the database and provided to the user's computer.

4 is a flowchart illustrating an internet advertisement request and service procedure according to the present invention.

Referring to Figure 4 will be described in detail how the requested Internet advertising is serviced.

Once the client requesting an Internet advertisement, the client requests an advertisement from the host operator (S30). At this time, the advertisement client is provided with the following conditions from the host in advance.

First, advertising service costs based on the size of the advertising panel that will be served on the host page served by the host operator.

Second, the advertising service cost according to the display position of the advertising panel to be served in the host page provided through the host operator.

Third, the differential service cost according to each time zone rating of the advertising service on the host page provided through the host operator.

The advertisement client (or client) receives the above conditions in advance and determines the desired advertisement panel size, the display position of the panel, and the grade for each service time period to request an advertisement.

Thereafter, the host operator checks the advertisement condition determined by the advertisement client (or client) and then negotiates with the advertisement client (or client) to determine whether the service is available (S31).

If the above negotiation is successfully completed, an advertising contract is made, and the host operator assigns a panel size suitable for the commissioning cost of the requested advertisement, a display position of the panel, and in particular, a grade of a time zone to be serviced (S32).

As a result, the host server stores a plurality of requested Internet advertisements in a database, and when a corresponding time period is reached, an advertisement of a predetermined panel size is served at a corresponding display position (S33).

In the method for providing an Internet advertisement service according to the present invention described above, the number of times of connection of various Internet users to a host site that provides an advertisement service is measured, and the service for each time zone is determined according to the measured number of times of access. The ratings were classified differently, and the classified service ratings were assigned to different advertisements.

However, in the present invention, as a separate example, a time zone required by an advertisement client (or client) may be allocated to the requested advertisement without measuring the number of connection times of Internet users for each time zone.

According to the method and system for providing the Internet advertisement service of the present invention described above, unlike the conventional one, where the request cost of various Internet advertisements (particularly banner advertisements) is uniform, the advertisement cost is differentiated according to the time zone in which the advertisement is served. . Therefore, ad clients (or client companies) who have been burdened with internet advertising requests due to the cost can select the appropriate time frame that matches the planned advertising costs. As a result, the client can selectively adjust the spending of the advertising cost.

In addition, while the existing Internet advertisements (particularly banner advertisements) serviced 24 hours until the contract period expiration date, the advertisement cost is differentiated according to the size of the displayed advertising panel (panel), in the present invention, the advertising panel ( The advertising costs are differentiated according to the size of the panel, and the advertising costs are differentiated according to the time period when the requested internet advertisement is served. Therefore, the advertisement service provider may efficiently serve more requested advertisements in the limited advertisement area.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit of the present invention.

Therefore, the technical scope of the present invention should not be limited to the contents described in the embodiments, but should be defined by the claims.

Claims (7)

Measuring the number of times the Internet users access the host server by time zone; Classifying a plurality of time zones into different service classes according to the measured time slot access times; Assigning one of the different service classes to the requested advertisement; And the host server serving the advertisement in a time zone of a service grade assigned to the advertisement. The method of claim 1, wherein the host server divides the day into a plurality of time zones every predetermined time period, and measures the number of times of connection in each of the divided time zones. The method of claim 1, wherein the number of accesses is measured for a period of time, and the number of accesses measured during the period is divided for each time zone in a unit of day, and the service grades are different from each other in proportion to the number of accesses for each time zone in a unit of day. Internet advertisement service providing method characterized in that the classification. The method of claim 1, wherein the object of the advertisement is stored in a database corresponding to a time zone of the assigned service class. The method of claim 1, wherein the object of the advertisement is searched in a database corresponding to a time zone of the assigned service class. delete A user computer having a browser for accessing a service and displaying an advertisement interfaced on a screen according to the driving of the browser; Measure the number of time-of-service accesses of Internet users over time, set time-differentiated service grades according to the measured time-of-service access times, assign one of the differential service grades to the requested advertisement, and assign the And a host server for interfacing advertisements to the user computer in a time zone of a service grade.

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