KR20080023797A - Method for providing internet web pages including banner and advertising cotents - Google Patents

Abstract

A method for forming an Internet information providing webpage including a plurality of AD(ADvertisement) banners and PR(Public Relation) contents is provided to arrange the AD banners and the PR contents of each member company fairly while making the information providing webpage based on information collected from the member companies included in the same category. A member company for jointly operating a webpage is collected, and an AD banner and PR contents for each member company homepage are collected/stored to a storage device as AD data. The webpage for displaying the AD banners and the PR contents is formed. A display position, order, and frequency of the AD banner and the PR contents of each member company is uniform in the webpage by changing the display position periodically or whenever a visitor requests the webpage. The PR contents are updated by linking the PR contents of the Internet information providing webpage with the PR contents of the member company homepage when data of the member company homepage is changed.

Description

{Method for Providing Internet Web Pages Including Banner and Advertising Cotents}

1 is an explanatory diagram for explaining the role of an Internet information providing web page according to the present invention between a search portal and a homepage of a member company;

2 is a diagram showing a configuration example of an Internet information providing webpage according to the present invention;

3 is a conceptual diagram for briefly explaining the principle of arranging advertising content of a member company on an Internet information providing webpage according to the present invention; and

4 is a conceptual diagram illustrating content distribution of promotional content between an Internet information providing web page and a member company's homepage according to the present invention.

<Description of the symbols for the main parts of the drawings>

1: Internet Informational Web Page 2: Search Portal Site

3, 3 ', 3' ': Member Homepage 10: Main Menu

11,12,13: Banner area 14, 14 ', 14' ': Promotional content

30, 100: database

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method of constructing an informational web page including an advertising banner and promotional content as advertising data, and more particularly, to a technique for arranging advertising banners and promotional content included in an informational webpage.

As the development of Internet technology and the daily life of the Internet have progressed, the Internet is flooded with a lot of useful information, and accordingly, the function of the search portal is increasing.

On the other hand, the search keyword input is also concentrated in the popular portal, and accordingly the demand for posting Internet advertising on the popular search portal is increasing. In response to these demands, there has also been a thriving business of auctioning the right to place the site link in a prominent position among the search result display positions of the popular search portal.

As a result, the cost of Internet advertising has risen so rapidly that small businesses have to pay for the search portal even though they want to advertise. Therefore, the demand for the same advertising effect is reduced. It's getting higher.

The present invention according to the conventional requirements as described above, to collect information from the various companies of the same industry to create an information providing web page, and to promote the information providing web page jointly, but is exposed to the information providing web page The task is to provide technology that enables the fair placement of advertising banners and promotional content for each member company.

In order to solve the above problems, the present invention provides a method for constructing an Internet information providing web page comprising a plurality of advertising banners and promotional content, recruiting member companies to co-operate the web page, the advertisement for each member company homepage Collecting banners and promotional contents and recording them as recording data on a recording device; and constructing a web page on which the advertising banners and promotional contents are displayed, wherein the exposure positions of the advertising banners and the promotional contents of each member are set at predetermined intervals. Change the display or display every time a visitor requests a page, so that the position, order of exposure, and the number of impressions of advertisement banners and promotional content provided by various member companies are fair. Provide a configuration method.

By providing the present invention having such a configuration, it is possible to achieve the same advertising effect close to being alone by simply operating a single advertising page in cooperation with several member companies. In particular, the cost of high-priced Internet advertising is divided among several member companies, so that they can enjoy the effect of internet advertising at low cost.

In addition, according to the present invention, in the paging process of a plurality of advertising content collected from a number of member companies, it is to equip all the pages of the promotional content of all the members in each page from the top page to the lowest page.

In this way, the promotional contents owned by each member company can be collected and displayed on the information providing web page, and the fair exposure effect can be maintained.

According to the present invention, the promotional content of the web information providing web page and the promotional content of the member company homepage are linked in a web service manner so that the promotional content is also updated when the designated data of the member company homepage is updated.

In this way, the work of the member company homepage manager and the Internet information providing web page manager can be greatly reduced.

In particular, according to the present invention, the Internet information providing web page is mainly configured to include the promotional content of the member companies of the same industry far apart from the main business area, access to the IP address of the visitor who requested to view the information providing web page Verifying the location information, and according to the confirmed current access location information of the visitor, the advertisement banners and promotional contents of the member companies displayed on the information providing web page so that the local information closest to the access location is most prominent. And dynamically position the exposure position.

In addition, it is more desirable to additionally expose the content produced by the local member closest to the current access position identified from the IP address.

In this way, the exposure effect of the advertisement banner or the promotional content to the homepage of the local operator is increased according to the access position information of the visitor, and the exposure effect can be greatly enhanced. In this case, when a small company representing each region is collected and operated, the fairness effect may be even higher in the exposure effect of the content or banner.

In addition, according to the present invention, it is preferable to further include the step of determining the operating cost burden ratio by periodically counting the number of clicks on the Internet information providing web page visitors click on the banner and promotional content for each member company.

In this way, the cost-sharing ratio can be calculated among the member companies that co-operate with the web pages.

Hereinafter, a method of constructing an Internet information providing web page according to the present invention will be described in detail with reference to the accompanying drawings.

1 is an explanatory diagram for explaining the role of an information providing web page according to the present invention in relation to a search portal and a member company homepage, and FIG. 2 is a diagram showing an example of the configuration of an internet information providing web page according to the present invention. .

1 and 2, the information providing web page 1 according to the present invention is a banner (11. 12, 13) for linking to the member company homepage (3) and promotional content for content linkage with the member company homepage ( 14) is configured to be included.

In addition, the information providing web page 1 of the present invention is operated to actively induce the netizen's visit to the web page by performing an internet advertisement on the search portal site 2 of at least one director.

2, the information providing web page 1 according to the present invention is provided with a variety of information related to the subject. For example, if it is a restaurant, it is useful content related to food, and if it is a diet club, it is useful content related to diet and beauty. These are mainly connected through the buttons of the main menu area 10 and various shortcut buttons arranged on the main page.

An important part of the informational web page 2 is banners for member companies. Banners that link to member company homepages are arranged in banner areas 11, 12, 13. However, due to the nature of the web page, the exposure effect of the banner depends on the size and position of the banner, so these banners should be exposed evenly among the member companies.

Various methods may be considered to make the exposure effect of the banner fair. However, in the case of the large banner 11, when the page is sent at the request of the visitor, the banner may be alternately provided (rolled). In addition, in the member company banner area 12, which is an area in which several member company banners are arranged together, the arrangement position may be changed every time. In addition, the medium-sized banner of the general banner area 13 can be provided such that each is alternately provided, similar to the large banner.

In particular, the promotional content placement area 14 arranges promotional content provided by each member company. The promotional content may be promotional news, promotional posts, advertising posts, advertising videos, advertising stories, advertising recruitment announcements, product sales advertisements, product announcements, sales product posts, etc. for promoting or advertising each member company.

Since the information providing web page according to the present invention is operated by the membership of a plurality of member companies and the operating costs to be shared accordingly, even in the case of the above promotional content, it should be placed evenly among the plurality of member companies.

To this end, the present invention provides a method of arranging promotional content of the principle as shown in FIG.

As in the example shown in Figure 3, since the promotional content of the information providing web page according to the present invention will provide at least one or more content per member company, paging process as shown in 14 ', 14' ', 14' '' of FIG. Is needed. At this time, the promotional content provided by each member company is arranged to be equally numbered on each page 14 ', 14' ', 14' ''.

For example, if there are 10 member companies and each provides 3 pieces of content, all 30 pieces of content are secured. In this case, a method of displaying these contents may be arranged on one page with 30 post lists, but may be arranged on three pages of 10 each.

In either case, however, you should think about how to do it fairly. If you use 30 pages, make sure that you include one piece of promotional content from each member in the ten lists from the top, and include another piece of content from each member in the next ten lists. It is to use a method such as.

Also, if you use a bulletin board with a list of 10 posts, you will need to page three pages (14 ', 14``, 14' ''), in which case the first page (14 ') will have 10 member companies. 10 promotional content from (3 ', 3' ', ...) and 10 member companies (3', 3 ') on second page (14' ') and third page (14' '') 10 promotional content from ', ...).

On the other hand, if there is an imbalance in the quantity of content received from each member company, it is possible to temporarily place common content there, or other member company's content. If there are no posts provided by the member company, the number of posts may be allowed to be a page. However, if the content is replenished in the future, the imbalance will be hidden at least on the front page unless the member company decreases.

Also, among the contents received from the same member company, the latest is placed on the first exposed page, the oldest is placed on the next page, and so on.

4 is a diagram illustrating a promotional content distribution process between an information providing web page and a member company homepage according to the present invention.

As shown in the figure, the information providing web page according to the present invention arranges promotional content provided by member companies. Therefore, it is desirable to automatically distribute contents between the member company homepage and the information providing web page.

For this purpose, it is appropriate to use a method of associating content with a web service. In order to link content in a web service method using the Http protocol, a data linkage module for data linkage between the database 30 for the member company homepage and the database 100 of the information providing web page according to the present invention is provided to each service system. Insert to achieve data linkage.

On the other hand, the member company, which is the co-operation of the Internet information providing web page (1) is preferably composed of member companies of the same industry in which the main business area is far from each other. This is because it is easier to co-operate or co-market with the member companies because it prevents member companies from competing on the same page in the content configuration as shown in FIG.

The method to further increase the effect is to check the access area information of the accessor and arrange the area information so that it can be seen best. Although the confirmation of the access area of the accessor can be easily confirmed by logging in for the registered member, it can be relatively easily realized by confirming the IP address of the accessor who has requested to view the Internet information providing web page 1.

When displaying the Internet information providing web page 1 according to the visitor's current access location information identified from the IP address, the member company displayed on the information providing web page so that the local information closest to the current access location is most prominent. Dynamic placement of ad banners and promotional content for. For example, the large banner 11 may be displayed as local information, the title of the local content of the promotional content 14 may be displayed in bold or spot colors, a highlight icon may be added to the front, or the webpage 1 may be fixed. It is possible to think of a method such as arranging content that is specially produced such as a video, a flash, and the like at a specific location.

Although the distribution of the operating cost burden among the member companies that co-operate the web page according to the present invention may be classified as a fixed amount, in a more equitable manner, the number of clicks on the content or banner may be counted and distributed at the click rate ratio. In this case, a separate process of counting the number of clicks of each banner and promotional content becomes essential.

As described above, the configuration method of the web page provided according to the present invention has been described in detail. However, since the above description is merely a description of the embodiments of the present invention, various modifications can be made based on the embodiments.

For example, the promotional content posting method according to the present invention has been taken as a conventional bulletin board method, but may employ an image gallery method or a guest book posting method. In addition, the promotional content, but may be any method from direct advertising to indirect promotion.

In order to increase the effect of the information providing web page including the advertising banner and promotional content configured in accordance with the present invention, a large number of visitors should be present, and for this purpose, promotion or advertisement should be performed on a search portal. However, the presence or absence of the search portal is not directly related to the present invention, and therefore, it is not important to advertise the information providing web page of the present invention on the search portal as a keyword advertisement or a banner advertisement.

By providing a method of constructing an information providing web page including an advertisement banner and promotional contents according to the present invention having the above-described configuration, gathering information from various companies in the same industry to create an information providing web page and sharing these information providing web pages Promote your business, but you can evenly place the advertising banner and promotional content of each member exposed to the informational web page.

As a result, in conducting Internet advertisements for member companies in associations, organizations, and associations, high promotion effects can be expected while maintaining fairness among exposure of advertisement banners or contents among participating members. In particular, even when expensive internet advertisements are carried out by common costs, fairness can be increased, thereby facilitating participation, and accordingly, high advertisement effects can be obtained at low cost according to cost sharing.

Claims (6)

In the method of constructing an Internet information providing web page comprising a plurality of advertising banners and promotional content, Recruiting member companies to co-operate the web page, collecting advertising banners and promotional contents for each member company's homepage, and recording them in the recording device as advertising data; Comprising a web page for displaying the advertising banner and the promotional content, the display position of the advertising banner and the promotional content of each member is changed or displayed at regular intervals or changed every time a visitor requests the page, A method of constructing an internet information providing web page, characterized in that the exposure position, order of exposure, and number of exposures of the advertisement banner and the promotional content provided by the member company are equal. The method of claim 1, In the paging process of a plurality of promotional content collected from the member company, all the pages from the highest page to the lowest page, the content configuration of the Internet information providing web page, characterized in that the fair placement of the content. The method of claim 1, Promotional content of the Internet information providing web page and the promotional content of the member company homepage is connected in a web service method is configured to update the promotional content when the specified data of the member company homepage is configured to update the Internet information providing web page . The method according to any one of claims 1 to 3, The web information providing web page is mainly configured to include promotional content of member companies of the same industry in which the main business area is far from each other, Confirming the IP address and access location information of the visitor who requested to view the information providing web page; Dynamically arranging exposure positions of advertising banners and promotional contents of the member displayed on the information providing web page such that the local information closest to the access location is most prominent according to the identified accessor's current access location information; Method for constructing an Internet information providing web page, characterized in that it comprises a. The method of claim 4, wherein A method of constructing an Internet information providing web page, which further exposes content specially produced by a local member closest to the current access point identified from an IP address. The method according to any one of claims 1 to 3, And a step of periodically counting the number of clicks on which the Internet information providing web page visitor clicks on the banner and the promotional contents for each member company to determine an operation cost burden ratio.

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