KR101309294B1 - System for advertisement and method for accounting of advertisement - Google Patents

Abstract

An advertisement system according to the present invention is an advertisement system for providing an advertisement of an advertiser terminal to a user terminal. The advertisement system calculates the number of exposures of the advertisement, and determines the value of the time that the advertisement is executed based on the number of exposures. And a charging unit configured to differentially charge the advertiser terminal based on the value of the time.

Description

Advertising system and billing method {SYSTEM FOR ADVERTISEMENT AND METHOD FOR ACCOUNTING OF ADVERTISEMENT}

The present invention relates to an advertising system and an advertising billing method.

As the online environment develops, various advertising means are used. In such online advertisements, search providers such as portal sites provide information of related companies in connection with keyword advertising and map services, which are advertisement techniques that allow advertisements of companies related to search terms entered by users to be exposed. And a display advertisement for displaying a local advertisement and advertisement information in a banner form.

Advertisement systems that perform such online advertising generally determine the billed amount through a certain auction method regardless of the time the advertisement is executed. But not all the time has the same value for online advertising. Advertisers may also stop advertising exposure at specific times by reflecting the characteristics of these times in their advertising strategies. Therefore, at this time, the advertising system cannot obtain advertising revenue.

The technical problem to be achieved by the present invention is to measure the value of time to execute the advertisement and to perform differential charging accordingly.

An advertisement system according to an embodiment of the present invention is an advertisement system for providing an advertisement of an advertiser terminal to a user terminal. The advertisement counting unit calculates the number of exposures of the advertisement, and the time at which the advertisement is executed based on the number of exposures. A value determining unit for determining the value of, and based on the value of the time includes a charging unit for charging the advertiser terminal differentially.

The exposure number calculating unit may calculate the exposure number on a predetermined time basis.

The value determining unit may determine the value of the time in the predetermined time unit.

The charging unit may differentially charge by the predetermined time unit.

The apparatus may further include an advertisement performance calculation unit for calculating an advertisement performance for the advertisement.

The advertisement performance may include a click through rate (CTR), which is a click to impression ratio.

The advertisement performance calculation unit may calculate the advertisement performance in the predetermined time unit.

The value determining unit may determine the value of the time further based on the advertisement performance.

The value determining unit assigns a first rating score to each of the times based on the ranking of the number of exposures, and assigns a second rating score to each of the times with a high ranking of the advertisement performance, and the first rating score. And a total score may be calculated by adding the second grade scores.

The value determination unit may repeatedly determine the value of the time in a predetermined cycle.

An advertisement system according to another embodiment of the present invention is an advertisement system for providing an advertisement of an advertiser terminal to a user terminal, wherein the advertisement performance calculation unit calculates an advertisement performance of the advertisement, and a time at which the advertisement is executed based on the advertisement performance. A value determining unit for determining the value of, and based on the value of the time includes a charging unit for charging the advertiser terminal differentially.

The advertisement performance calculation unit calculates the advertisement performance on a predetermined time basis, and the advertisement performance may include a click through rate (CTR), which is a click to impression ratio.

According to another aspect of the present invention, a method for billing an advertisement is provided by an advertisement system for providing an advertisement of an advertiser terminal to a user terminal, the method comprising: calculating a number of exposures of the advertisement; Calculating a value, determining a value of time at which the advertisement is executed based on at least one of the number of impressions and the advertisement performance, and differentially charging the advertiser terminal based on the value of the time. .

The determining of the value of the time may include assigning a first rating score to each of the times based on the ranking of the number of exposures, and assigning a second rating score to each of the times with the highest ranking of the advertisement performance. And calculating the total score by adding the first grade score and the second grade score.

The value of time may be determined in units of time.

Determining the value of time may be performed repeatedly at predetermined intervals.

According to an embodiment of the present invention, by accurately measuring the value of time to perform an advertisement and charging accordingly, the advertiser can maximize the advertising effect at a predetermined budget, and the advertising executive can maximize the advertising revenue. .

1 is a block diagram of an environment in which an advertisement system operates according to an embodiment of the present invention.
2 is a block diagram of an advertising system according to an embodiment of the present invention.
3 is a flowchart of an advertisement method according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. Also, the terms " part, "" module," and " module ", etc. in the specification mean a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software have.

With reference to the drawings will be described in detail with respect to the advertising system and advertising billing method according to an embodiment of the present invention.

1 is a block diagram of an environment in which an advertisement system operates according to an embodiment of the present invention, and FIG. 2 is a block diagram of an advertisement system according to an embodiment of the present invention.

The advertisement system 100 is a server that receives a plurality of advertisements to be provided by a plurality of advertisers and provides an advertisement to the user terminal 300 in response to a request of a plurality of advertiser terminals 200 used by an advertiser. Based on the results, determine the value of the time to run the advertisement and reflect the differential.

Here, the advertiser terminal 200 is a device in which an advertiser connects to and communicates with the advertisement system 100 through a network, for example, a computer, a personal digital assistant (PDA), a mobile communication terminal, and a television (television, Various communication devices such as TV) can be used.

In addition, the user terminal 300 is a device in which a user connects to and communicates with the advertisement system 100 through a network. Like the advertiser terminal 200, various communication devices such as a computer, a personal digital assistant, a mobile communication terminal, and a television are used. Can be.

Referring to FIG. 2, the advertisement system 100 includes an advertisement executive unit 110, an impression counting unit 120, an advertisement performance calculating unit 130, a value determination unit 140, and a billing unit 150.

The advertisement executive unit 110 receives an application for the advertisement to be executed from the advertiser terminal 100 and executes the advertisement by providing the advertisement to the user terminal 300 according to a predetermined condition.

The number of impression calculation unit 120 calculates the number of advertisement exposures for the advertisement executed by the advertisement executive unit 110. In this case, the number of exposure calculation unit 120 may calculate the number of times the advertisement exposure by a predetermined time unit, for example, by dividing the time of the day by 24 may calculate the number of advertisement exposure for each hour. Since the number of times the advertisement is exposed means that the number of user terminals 300 viewing the advertisement is high, the peak season and the low season for the advertisement time may be distinguished through the number of advertisement exposures.

The advertisement performance calculation unit 130 calculates the advertisement performance for the advertisement executed by the advertisement executive unit 110. The advertisement performance may be based on, for example, a click through rate (CTR), which is a click-to-impression ratio. At this time, the advertising performance calculation unit 130 may calculate the advertising performance by a predetermined time unit, for example, by dividing the time of the day by 24 may calculate the advertising performance for each hour. Even if the number of advertisement exposures is small, there may be a time when the effect of the advertisement is relatively high, and even when the number of advertisement exposures is high, the time may be relatively low. Thus, time value can be measured based on advertising performance.

The value determination unit 140 determines the value of the time for performing the advertisement based on at least one of the calculation results of each of the impression counting unit 120 and the advertisement performance calculating unit 130. Now, the method of determining the value of time by the value determination unit 140 will be described in detail.

First, the value determiner 140 assigns a first grade score to each time according to the ranking of the calculation result of the exposure counting unit 120.

For example, as shown in Table 1 and Table 2, the value determination unit 140 divides the time of day into 24 times and expresses each time zone as a time zone 1 to a time zone 24, respectively, in order of increasing number of advertisement exposures in each time zone. Grade points from 1 to 24 points are awarded. That is, one point is given at the time when the number of advertisement exposure is the lowest, and 24 points are given at the time when the number of advertisement exposure is the highest.

Time zone One 2 3 4 5 6 7 8 9 10 11 12 Ad impressions () 242 342 365 312 123 121 654 312 665 647 213 432 Tier score (points) 5 9 11 6 2 One 16 6 17 15 4 12

Time zone 13 14 15 16 17 18 19 20 21 22 23 24 Ad impressions () 353 123 453 312 576 879 987 879 879 876 756 768 Tier score (points) 10 2 13 6 14 21 24 21 21 20 18 19

Referring to Table 1 and Table 2, the time zone with the highest number of ad impressions is between time zone 19, which is 18:00 to 19:00, and the time zone with the least number of ad impressions is between time zone 6, that is, between 5 and 6 hours. .

In addition, the value determination unit 140 assigns a second grade score to each time according to the ranking of the calculation result of the advertisement performance calculation unit 130.

For example, as shown in Tables 3 and 4, the value determination unit 140 assigns a rating score of 1 to 24 points in order of high click rate for each time period. That is, one point is given at the time when the click rate is lowest, and 24 points are given at the time when the click rate is highest.

Time zone One 2 3 4 5 6 7 8 9 10 11 12 Clickthrough rate 0.12 0.11 0.09 0.08 0.13 0.2 0.34 0.07 0.06 0.05 0.14 0.35 Tier score (points) 7 6 5 4 10 17 23 3 2 One 12 24

Time zone 13 14 15 16 17 18 19 20 21 22 23 24 Clickthrough rate 0.22 0.12 0.14 0.22 0.23 0.18 0.19 0.15 0.21 0.3 0.13 0.12 Tier score (points) 19 7 12 19 21 15 16 14 18 22 10 7

Referring to Table 3 and Table 4, the highest time slot for advertisement performance is in time zone 12, that is, 11 to 12 hours, and the lowest time slot for advertisement performance is in time zone 10, that is, between 9 and 10 hours.

The value determination unit 140 calculates a comprehensive score by adding the first grade score and the second grade score calculated in this way.

Time zone One 2 3 4 5 6 7 8 9 10 11 12 Overall score (point) 12 15 16 10 12 18 39 9 19 16 16 36

Time zone 13 14 15 16 17 18 19 20 21 22 23 24 Overall score (point) 29 9 25 25 35 36 40 35 39 42 28 26

The value determination unit 140 may determine that the time zone having the highest composite score is the highest value and the time zone having the lowest composite score has the lowest value.

Referring to Table 5 and Table 6, the time zone with the highest value is time zone 22, that is, from 21 o'clock to 22 o'clock, and the time zone with the lowest value is time zone 8 and 14, which is 7 o'clock. Between 8 and 13 and 14 o'clock.

The value determination unit 140 may determine such units of time separately for each day of the week, or divide the period into weekends and weekdays.

On the other hand, the value determiner 140 may determine again by repeating the value of time in a predetermined cycle.

The charging unit 150 charges the advertiser terminal 200 with respect to the performance of the advertisement based on the time value determined by the value determination unit 140. For example, the charging unit 150 may apply a premium in the time zone of the highest value of time, or apply a discount in the time zone of the lowest time value. In addition, the charging unit 150 may apply by differentially charging according to the value ranking of time.

In this case, the charging unit 150 may differentially charge based on various results based on the determination of the value of time in the value determination unit 140. That is, the charging unit 150 may charge the differential based on the comprehensive score calculated by the value determination unit 140. In addition, the charging unit 150 may re-determine the value of time by resetting the value of time in a unit different from the unit of time divided by the value determination unit 140 as needed. The charging unit 150 may charge a premium at a time when the value of time is relatively high, and may apply a discount at a time when the value of time is relatively low.

For example, the billing unit 150 divides the time of the day into three hour units as shown in Table 7 to obtain the sum of the first grade scores based on the number of advertisement exposures in each time zone, and to perform the charging according to the ranking accordingly. Can be.

slot 0-3 3 to 6 6 to 9 9-12 12 to 15 15 ~ 18 18-21 21-24 Rating score total 25 9 39 31 25 41 66 57

In addition, the billing unit 150 may divide the time of the day into 3 hour units to obtain the sum of the second grade scores based on the advertisement performance in each time zone and perform differential charging according to the ranking accordingly.

In addition, the billing unit 150 may divide the time of the day again into 3 hour units to obtain the sum of the total scores of the respective time zones and perform differential charging according to the ranking accordingly.

As such, if the value of time is determined and differential charging is performed, the advertiser terminal 200 may increase the advertising revenue while reducing the burden on the advertiser terminal 200 by applying a discount to the time when the advertiser terminal 200 does not want to perform the advertisement. You can charge reasonably over time. As a result, the advertiser terminal 200 can reasonably distribute and use the limited advertising budget according to the value of time, thereby increasing the advertising effect.

Referring now to Figure 3 will be described in detail with respect to advertising billing method according to another embodiment of the present invention.

3 is a flowchart of an advertisement charging method according to another embodiment of the present invention.

Referring to FIG. 3, the advertisement system 100 performs an advertisement by providing an advertisement requested by the advertiser terminal 200 to the user terminal 300 (S310).

Thereafter, the advertisement system 100 calculates the number of advertisement exposures and the advertisement performance for a predetermined time unit (S320). The advertisement system 100 assigns a rating to each time zone based on the calculated number of advertisement exposures and the advertisement performance (S330), and determines the value of time accordingly (S340). For example, the advertising system 100 calculates the first grade score in the order of the highest number of ad impressions, calculates the second grade score in the order of the highest advertising performance, and combines the first and second grade scores to obtain a comprehensive score. You can calculate and determine the value of time accordingly.

Subsequently, the advertisement system 100 may perform differential charging according to a value at a determined time (S350). In times of high value, you charge at a relatively high price. In times of low time, you charge at a lower price.

The embodiments of the present invention described above are not implemented only by the apparatus and method, but may be implemented through a program for realizing the function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It belongs to the scope of right.

Claims (16)

An advertisement system for providing an advertisement of an advertiser terminal to a user terminal,
Calculating the number of impressions of the advertisement exposed to the user terminal;
An ad performance calculation that calculates ad performance for the ad based on a click through rate (CTR),
The first rating score is given to each of the time units by the ranking of the number of exposures, the second rating score is assigned to each of the time units by the ranking of the high advertisement performance, and the first and second rating scores are assigned. A value determining unit that calculates a total score by adding a sum and determines a value of time at which the advertisement is executed based on the calculated total score;
A charging unit configured to differentially charge the advertiser terminal based on the value of the time
Including;
The first grade score or the second grade score,
Relative rating scores are given to each of the time units by comparing the number of times of exposure or the performance of the advertisements by time unit.
The value determination unit,
And the first rating score and the second rating score, to which the relative rating score is assigned, to determine a value of relative time for each time unit. In claim 1,
The number of exposure calculation unit,
Advertising system for calculating the number of impressions in a predetermined time unit. delete 3. The method of claim 2,
The charging unit is an advertising system for charging the differential in the predetermined time unit. delete delete 3. The method of claim 2,
The advertising performance calculation department,
Advertising system for calculating the advertising performance in the predetermined time unit. delete delete In claim 1,
The value determination unit,
Advertising system for repeatedly determining the value of the time in a predetermined cycle. delete delete As an advertisement system for providing an advertisement of an advertiser terminal to a user terminal, billing for an advertisement,
Calculating a number of impressions of the advertisement exposed to the user terminal;
Calculating an advertisement performance of the advertisement,
Determining a value of time that the advertisement is executed based on at least one of the number of impressions and the advertisement performance, and
Differentially charging the advertiser terminal based on the value of the time
Lt; / RTI >
Determining the value of time,
Comparing the number of exposures by time unit, and assigning a first grade score relative to each of the time units in the order of the highest number of exposures;
Comparing the advertisement performance for each unit of time, and giving a second grade score relative to each of the units of time with the highest advertisement performance;
Calculating a total score by adding the first grade score and the second grade score together;
Advertising billing method comprising a. delete In claim 13,
The value of the time is determined by the advertising billing method. In claim 13,
Determining the value of time,
Advertising billing method is performed repeatedly in a fixed cycle.

Images