KR100807526B1 - system and method of providing digital contents - Google Patents

Abstract

The present invention relates to the field of the Internet advertising industry and the content providing industry, the gist of which is provided by the advertiser so that the "paid content" selected according to the preferences of the user and the advertiser best matches the characteristics of the content itself. Production of "Custom Ad Insertion Content" (Custom Package Advertisement) characterized by combining the "Ad Content of the Same Property" and providing it to the user for free or cheaply so that the user can watch it online or offline. And a providing technology. When the present invention implements the content providing business and the internet advertisement, the advertiser can make repeated advertisements while making the user feel less objection to the advertisement product, thereby obtaining a larger advertisement effect than in the prior art.

Internet advertisement, Internet interstitial advertisement, Content provision advertisement, Customized contents interstitial advertisement

Description

System and method of providing digital contents             

1 is a file type explanatory diagram for the DB construction of the advertisement insertion content provided in the present invention

Figure 2 is a block diagram of the ad insertion content file provided in the present invention

3 is a configuration and operation of the present invention system

4 is a block diagram illustrating a system configuration according to an embodiment of the present invention.

Fig. 4A is an example of data attributes of the user information DB of Fig. 4

Figure 4b is an example of the data attribute of the content providing results DB of Figure 4

4C is an example of data attributes of the operator information DB of FIG.

4D is an example of data attributes of the content DB of FIG.

Figure 4e is an example of the data attribute of the advertiser information DB of FIG.

Figure 4f is an example of the data attribute of the advertising content DB of Figure 4

Figure 4g is an example of the data attribute of the advertisement insertion content DB of Figure 4

4H is an example of a content shopping mall homepage of FIG.

The present invention relates to internet advertising technology, and more particularly, to internet advertising technology in the content providing industry through the Internet.

The expansion of the Internet and the availability of free and useful information on the Internet is almost entirely due to the advertising spending of advertisers. In addition, advertising technology is developing as fast and diverse as the development speed of the Internet. However, despite the expense of advertisers, Internet advertising is less effective than other advertisements. Currently commercially available advertisement forms include indiscriminate advertisements such as banner advertisements, link advertisements, and pop-up advertisements that induce involuntary clicks by Internet users through the provision of prizes and registration information of users. It can be divided into target type advertisement such as email advertisement based on database.

However, this type of advertising is fundamentally the nature of advertising for advertising, and it is an involuntary means of compulsory advertising from the advertiser's point of view. The rate of linking the target audience to the purchase is low, and it provides useful information to the user through advertising. , The lack of consideration for the consumer surplus effect that can be fully compensated for the attention paid to the viewing, and even in the case of content shopping mall operators (hereinafter referred to as "shopping mall operators") due to lack of advertising, etc. Since advertisements are not displayed through preliminary screening based on self-assessment criteria, not only may there be ethical issues with the contents of the advertisements, but also advertisements that do not match the nature of the contents may be displayed. To ignore the ad ( US-click and banner, etc.), there is a problem such as to avoid advertising goods site visit.

Especially in the case of a content providing site, an advertisement is sometimes displayed due to the need for procurement of site operation costs. Since the advertisement method is the same as the above advertisement method, even a paid user who pays a fair fee and uses the site does not advertise against his / her intention. As most of the advertisements are produced with graphics and videos, the internet speed is slowed, so these sites avoid paying. For this reason, even in the case of a content provider (hereinafter referred to as a "business operator"), it is difficult to secure a sufficient number of paid content users, so it is difficult to supply a variety of cheap and high-quality paid content.

If the content providing site is focused on providing the content, the advertisement should be used as a means for this purpose, that is, as a means for providing the content provided by the site without limitation, regardless of the economic situation of the user through the advertisement. For this reason, the advertisement method should be approached differently from other businesses. However, in the case of the conventional two-field advertising technology, the above compulsory and involuntary advertising forms are mainly performed as in other Internet businesses. In particular, the most commonly used method in this field of advertising is free content for paying users, which is extremely common for free users, and the core content is sampled. Since it provides only a limited use in fact, it is an advertisement itself. In addition, in the case of a site providing content for free through advertising revenue, the quality and quantity of the site does not reach the user's demand level, and the advertisement method has a low advertising effect due to the method of rejecting the user as indicated above. In addition, there is a problem that the content transmission speed is slowed down because of the advertising fee-oriented site to run a lot of different ads on the homepage. Therefore, by solving such problems, advertisers, content providers, shopping mall operators and users all need a new advertising technology that can contribute to the development of the content providing business field.

The present invention provides the above problems raised in the prior art Internet advertisements carried out on a content providing website, i.e., a problem of forcing users to watch advertisements even for content-paying users, and 2) a problem of not being provided with an advertisement. , ③ Regarding the user's refusal to advertise despite compensating for free use of the content due to the deterioration of the quality and quantity of the content itself, ④ Problem of deterioration of the advertisement effect due to the user's unviewing (or disregarding the advertisement), ⑤ Shopping mall As a solution to the ethical issues caused by unaudited advertisements of business operators, advertisers have a clear idea of the information technology that makes the users less reluctant, and make the users aware that good content is free or cheap through advertising. Or advertising techniques that are attractive to the ad product, Advertisement technology that allows users to watch advertisements for free when they get free contents through advertisements, technology that enables them to receive unlimited content regardless of the economic situation of users, and even illegal copying of contents Advertisers, operators, and users alike can present a variety of high-quality content to users by presenting technologies that help businesses to dramatically increase the effectiveness of Internet advertising, enabling content providers to obtain stable advertising revenue. The purpose of the present invention is to provide a system and method for providing customized advertisement insertion content, which is a new advertising technology and a business method that can benefit the user and contribute significantly to the development of the content providing industry.

The present invention relates to a method of providing a content-based shopping mall business based on advertising revenue as a means for providing a variety of free or cheap content to a large number of users as a user-centered advertising technology, rather than an advertiser-centered advertising technology. will be.

Table 1 is for explaining the solution of the present invention to the problems of the prior art, that is, the gist of the present invention.

Problems of the Prior Art Solution (Invention Summary) Ad exposure to paid users Offer selected ad insertion content only for free or low-cost users Internet slowdown due to ad serving The homepage does not show ads, but only when the selected content is executed. Advertisement Avoidance Place ads in user-selected content to ensure that the ad is watched whenever the content is run. Problem with advertising content Advertisers of an informational nature are more advantageous in the related art because the advertisers can select the contents to be used as the advertisement material and provide the corresponding advertisement contents. In addition, advertisements that are sensational or rejected by the user may not be displayed through the preliminary examination. Illegal copying problem Since the advertisement is inserted in the content and illegal copying is also helpful for the advertisement, it may be more advantageous in the present invention. Reluctance to advertise Minimize rejection because it is a compensating advertisement for free or cheap use of paid content and an informational advertisement technology that is more consistent with the nature of the content.

Hereinafter, a detailed description of the configuration and operation of the present invention that can technically support the gist of the present invention described above will be described with reference to the drawings and various embodiments. However, since the implementation method presented in each drawing and the embodiment is an example to enable those skilled in the art to carry out without great difficulty, the technical idea of the present invention is not limited thereto and is variously modified and implemented by those skilled in the art. Wherever possible, these are also within the scope of the claims.

In addition, it is briefly described in the present specification that the configuration technology of the present invention may be implemented without a great difficulty by the conventionally known technology.

The functional components of the present invention described below are mainly described in terms of o means having the same name (or the same meaning) when describing the present invention as a system, and the method of the present invention. In the case of the description of the present invention, it is mainly described in terms of steps having the same name (or the same meaning), and in the case of the description of the technology of the present invention as the implementation of the program, the description has the same name (or the same meaning). It is mainly described in the form of a module.                     

Definitions of special terms used in the present specification below are as follows.

"Content" is content without the insertion of ads, and includes content with various properties,

"Ad Insertion Content" is content produced by the technology of the present invention as an advertisement content-inserted content having the same file attribute as the content to be inserted provided by the advertiser to the content selected by the advertiser from among the contents provided by the shopping mall operator of the present invention. Refers to the content.

In addition to this, various terms are used in the present specification, but the true meaning is not limited to the names, but should be defined by the functions in the present specification.

1, 2 and 3 are for explaining the properties and system configuration of the advertisement insertion content file required to actually implement the gist of the present invention shown in Table 1 and the operation between the systems.

1 is a file type explanatory diagram for the construction of the advertisement insertion content DB provided in the present invention.

In this figure, the content files are divided into three types of document files, video files, and audio files, and the advertisement content files inserted into the content files are divided into three types of the same type. The db construction of the content file and the advertisement content file is performed in the order of 'producing the content file of the operator or the advertisement content file of the advertiser-> storing in the storage device of the content shopping mall system-> building the file information as a db'. It is recommended that the content file and the advertisement content file be made available for both online execution in streaming form and offline execution after download.

Document file is a document content file such as text and graphic in a web page document, and an advertisement content file in the form of a document. The two files are dynamically combined with an identification number as a key in the content providing step, as shown in ad10 of FIG. If it is provided to the user on a page basis, the user can search or print the screen on a page by online basis, and if it is a multi-page document file such as a novel or a cartoon, the user can create a s / w or graphic document such as ms word or Korean. It is recommended that the s / w is re-edited as an advertisement insertion document as provided in ad 10 of FIG. 2 and provided as a download method through a web server. For this purpose, the document content file should be separated into pages and produced so that it does not interfere with the insertion of advertisement documents. This can be informed to operators and advertisers through the homepage and checked in the content review stage. Files provided in the form of documents include graphic files such as sheet music and cartoons, and text files such as novels and lyrics.

Video files are based on a combination of video and audio, such as movies. The video content file and the audio content file are combined with the advertisement content specified by the advertiser as a means for producing the advertisement insertion content in consideration of the transmission speed, and then produced as a new advertisement insertion content file and stored in the content providing web server. Store the saved file information as a db and link it with the web to provide only for users who agree to view advertisements. The video ad insertion content file is preferably produced in advance for download and execution and streaming execution respectively. However, if the internet speed problem and the server speed problem are solved, the content file and the advertisement content file may be dynamically combined in the form of ad20 and ad30 in FIG. The advantage of this case is that the advertisement inserted in the specific content can be changed from time to time, so that the user can perform various and many ads while reducing the freeness and rejection caused by the repeated viewing of a single advertisement due to the repeated execution of the specific insertion content. Can be. Video content file and audio content file should be manufactured to be divided and combined into appropriate number considering insertion of advertisement content file. In the three types of advertisement insertion content, when the user instructs the advertising area (ad banner, etc.) to the indicating means (mouse, keyboard, etc.) during execution (including offline execution), the user's homepage or advertisement It is desirable to produce the advertisement content to be linked with the product information. In this case, the advertisement performance may be calculated by using the advertisement viewing performance calculation means of the known technology and included in the advertisement fee. Reference to this figure for matters other than the above.

In addition, the advertisement insertion content may be produced so that the inserted advertisement content is deleted or skipped when executed when the user views the advertisement insertion content provided in the offline state more than a predetermined number of times. To this end, the ad content includes a count module that accumulates the number of executions; The control module for determining whether to skip according to the count result and generating a skip control signal should be included. The count module and the control module may be produced for each content property (document, video, audio, etc.) or for each content execution means, and when the advertisement execution content is executed by the content execution means, It is desirable to manufacture so that it is determined whether or not to skip.

2 is a block diagram of an advertisement insertion content file provided in the present invention.

As shown in FIG. 1, the advertisement insertion content file can be produced by dividing it into three types: document, video, and audio file. Ad10 is an example of configuration of an advertisement insertion document content file, and ad20 is an advertisement insertion video. As an example of the configuration of the content file, ad30 shows an example of the configuration of the advertisement insertion audio content file.

According to this figure, two advertisements are implemented for each content, but those skilled in the art can reduce or increase the number to one in consideration of the advertising effect.

The advertisement insertion document content file (ad10) is produced so that the content and the advertisement content are combined through a document creation s / w such as a web page production tool, ms word, Korean, or graphic document creation s / w. Ad Insertion Video Content File (ad20) and Ad Insertion Audio Content File (ad30) are the same as the interstitial advertising method that is generally conducted on TV and radio, etc., but the same content is not advertised to paying users. Is the point. In addition, it is possible to insert advertising content with the same property in the content selected according to the preferences of the advertiser and the user, so that different content and different advertisement content can be provided according to the user. Since preferences of interests are most appropriately connected, it is easier than conventional advertisement technology in performing customized advertisements with 1: 1 information and repeated advertisements. Reference to this figure for matters other than the above.

3 is a diagram illustrating and explaining a system configuration and a method for implementing the present invention as a configuration and operation diagram of the present invention;

A feature of the present invention is a system for providing content based on a plurality of computers connected to a communication network, the system comprising:

User computer s100;

Operator computer (s200);

Advertiser computer s300;

Means for providing the registered contents information and the contents usage contents information of the operator computer to the operator computer and receiving the operator information, the content and the content information from the operator computer (hereinafter referred to as "content receiving means") (s520), and registering it with the advertiser computer. Means for receiving appropriate content information (ad creative) for the advertisement by providing the content information and content providing performance information, etc. and receiving advertisement content and advertisement content information corresponding to the advertiser information and content properties from the advertiser computer ("Ad Content" Receiving means ”(s530), and means for examining and registering the content and advertising content temporarily stored in the first database portion through the content receiving means and the advertisement content receiving means (hereinafter referred to as“ content / advertisement ”). Registration means) and the advertisement insertion cone as shown in FIG. Means for producing the contents and registering them in the second database unit (hereinafter referred to as "Ad Inserting Content Producing Means"), and means for calculating and claiming content usage fees and advertising charges and paying profits to businesses (hereinafter referred to as "charge / advertising charges means"). Management means (s550) having " "; And                     

The user information is registered from the user computer, the registered content information is provided so that the user can select the content, and when the content selection information is received from the user, the requested content is provided to the user computer, but the advertisement is not inserted according to the user. Content shopping mall system (s500) provided with a means for discriminating and providing advertisement insertion contents into which contents or advertisements are inserted, and registering performance information (hereinafter referred to as "content providing means") s510. ; It is a content providing system comprising a.

It is recommended that the user computer has a content execution means including an offline content player, the operator computer has a means for producing content, and the advertiser computer has a means for producing advertising content.

In addition, another aspect of the present invention is a method for providing content based on a plurality of computers connected to a communication network, the method,

(1) providing the registered content information and the like to the operator computer s200 and receiving the content and the content information from the operator computer through the content receiving means s520 and temporarily storing them in the first database unit;

(2) Providing the registered content information and the like to the advertiser computer (s300) to select the content (ad material) suitable for the advertisement, and the advertisement content and insertion according to the content properties through the advertisement content receiving means (s530) from the advertiser computer Receiving advertisement content information including identification information of content to be temporarily stored in the first database unit;

(3) After the shopping mall manager s550 examines the received content or advertisement content according to its own criteria, assigns a file name and assigns an identification number to the file index information inputted by the operator or the advertiser, respectively. Storing (registering) the database unit and deleting the corresponding (registered) content file and file registration information of the first database unit;

(4) The shopping mall manager s550 searches for the content file to be inserted in the second database unit using the content identification number included in the index information of the registered advertisement content file to produce the advertisement insertion content (FIG. 2). And storing the advertisement content file and the advertisement content index (registration) information in the second database unit, and storing the advertisement content file and the advertisement content index (registration) information in the first database unit.

(5) When the user accesses the content shopping mall system (s500) and logs in and selects the desired content, the requested content is provided to the user's computer, but the content or advertisement is not inserted according to the registered user classification information. Providing the inserted advertisement insertion content to a user computer to be executed online or offline and storing content providing performance information in a second database unit; And

The first user to access this step includes the user registration process of first registering the user information in the database.

The user classification information is classified into a paying user and a free user. In principle, the paying user is provided with content in which an advertisement is not inserted, and the free user is provided with advertisement insertion content.

(6) receiving, by the shopping mall manager, a content usage fee and an advertisement fee from the user and the advertiser based on the content providing record information stored in the second database unit, and paying a part thereof as a profit to the business operator;

Content providing method comprising a.

Figure 4 is intended to explain in more detail the subject matter of the present invention shown in Figure 3 and to explain the system building blocks and operation of one embodiment of the present invention for a preferred implementation. Therefore, reference is made to the description of FIG. 3 where necessary in the description of this figure. The reference numerals (identification numbers) displayed on the components of the present invention are the same reference numerals are denoted even if they have different names to perform the same function as FIG. 3.

According to the figure, the system configuration of an embodiment of the present invention is

The user computer s100, the operator computer s200, the advertiser computer s300, and the content shopping mall system s500 are included.

User computer (s100), operator computer (s200) and advertiser computer (s300) are equipped with a web browser, etc., the terminal (client terminal) belonging to the prior art connected to the Internet through a wired / wireless public network (or internet network) or a dedicated line. A computer, which is a semantic name distinguished according to a use purpose of a terminal and user (member) registration information registered in the shopping mall system, and includes various wireless communication terminal devices capable of performing the same function. Therefore, the operator and the advertiser may also be registered as a user, but since the content related to the business of the contents registered in the shopping mall system should be allowed to be viewed and modified, in addition to the authority of the operator or the advertiser, the user also has the authority in the shopping mall system. It is preferable to give. In addition, the user computer, from the DB server of the shopping mall system (s500) in the content shopping mall system operated by the other content shopping mall operators to implement the present invention supply the content or advertisement insertion content in a manner such as data link or data synchronization Of course, the server computer is included when receiving.

As described above, the user computer includes a content execution means (s110) including an offline content player, the operator computer includes a means (s210) for producing content, and the advertiser computer includes a means for producing advertisement content. It is recommended to have (s310).

The content executing means s110 is a means for executing various contents of FIG. 1 online and offline, and playing portable contents such as mp3 player as well as computer programs such as web browser, real audio, video content playing program (real player, etc.). It includes a device. The content producing means s210 and the advertising content producing means s310 are digital document, video, and audio file producing means shown in FIG. 1, and a document editing program and a multimedia producing tool generally used in the prior art. Include the program.

The content shopping mall system includes a content shopping mall web server s510, a content receiving web server s520, an advertisement content receiving web server s530, a first db server s540, a second db server s560, and a manager terminal s550. It is preferable to configure the local network environment, including. It is obvious to those skilled in the art that the functions of each computer can be integrated into one computer.

Content shopping mall web server (s510) performs the function of the content providing means,

A content shopping mall homepage s511 and a content providing CGI module s512 are interworked with the second db server through the content providing CGI module and managed through the manager terminal s550. The user's information is registered and managed in the db, and the user's content usage record is also stored in the db. In addition, it provides users with content information that can be selected to select content, and provides the content without advertisement if the user is a paid user according to the user classification of the user information db, and provides the advertisement insertion content for the free user. do.

Content receiving web server (s520) performs the function of the content receiving means,

A content receiving homepage s521 and a content receiving CGI module s522 are provided. The content receiving homepage s521 is interlocked with the first db server and the second db server through the content receiving CGI module, and is managed through the manager terminal s550. The operator information is registered and the operator can directly view and modify the operator information data and the contents information registered by the operator managed by the second db server, and the content files and content registration information data registered by other operators are also stored in the web site of the contents shopping mall. Allows direct search and execution without going through

Ad content receiving web server (s530) performs the function of the ad content receiving means,

The advertisement content receiving homepage s531 and the advertisement content receiving CGI module s532 are interlocked with the first db server and the second db server through the advertisement content receiving CGI module, and are managed through the manager terminal s550. Register the advertiser information, allow advertisers to directly view and modify the corresponding advertiser information data and advertisement content information managed by the second db server, and also to view the corresponding advertisement viewing performance data, content files and content registration information and The content providing performance information to the user can be directly searched and executed without having to go through the content shopping mall web server, thereby selecting an advertisement suitable for the property of the content.

The content providing CGI module, the content receiving CGI module, and the advertising content receiving CGI module are CGI modules that play a role of gateway for data transmission / reception between the homepage accessor and db through related web pages.

The first db server s540 has a function corresponding to the first database unit, and includes a content DB s542 and an advertisement content DB s544 of the present invention managed by a database management system DBMS. A temporary DB for transferring data received by the content receiving web server and the advertisement content receiving web server to the second db server is constructed, and the data is transferred and managed to the second db server by the administrator terminal s550.

The second db server (s560) has a function corresponding to the second database unit, the user information DB (s561) of the present invention managed by the database management system (DBMS), the content providing record DB (s562), the operator Information DB (s563), Content DB (s564), Advertising Information DB (s565), Ad Contents DB (s566) and Ad Insertion Contents DB (s567). It is linked with the CGI module of the receiving web server and the data is transferred and managed from the first db server by the manager terminal s550.

Each db of the first db server is a db having the same attribute as a db of the same name of the second db server, and is a temporary storage means for examining registration data.

The first db server and the second db server can be integrated into one db server to operate. In this case, change the db with the same name to a different name with the same attribute (e.g. for the content db, the db stored on the first db server is "content-1" and the db stored on the second db server is "content Must be stored in a different directory (storage).

The manager terminal s550 performs the function of the management means,

The content / ad registration means (s552), which is a means for judging the contents and the advertisement contents temporarily stored in the first db server and registering them in the second db, combines the contents and the advertisement contents registered by the advertisement insertion contents into the advertisement insertion contents. The content usage fee or the advertisement fee is calculated according to the performance of providing the content or the advertisement insertion content provided to the user by referring to the data of the advertisement insertion content production means (s553) and the content providing performance db, which are means for producing and registering in the second db server. Thus, the user / advertiser is charged with the user fee / advertiser fee means s551, which is a means for paying profits to the business operators, and manages the content shopping mall system s500.

The manager terminal s550 is preferably configured on a local network such as the content shopping mall system s500, but may be configured on the Internet when managed by an external professional company.

The user information DB s561 is composed of data such as id, password, and personal information of a paid or free user accessing the content shopping mall web server, and is used for building a user authentication and content provision record db and mainly referred to therefrom.

Content provision record DB (s562) is composed of data, such as the content providing record information for the user and is used as the basic data for the calculation of the payment of the royalties and advertising charges and the payment amount to the operator in the usage fee / advertising fee billing means.

The company information DB (s563) is composed of data such as the ID, password, and personal information of the content provider registered from the content receiving web server, and is used for constructing the content db and the advertisement insertion content db, and is mainly referred to from the content provision record db. .

Content DB (s564) is the content file of Figure 1 registered from the content receiving web server and the content information data including the url, identification number, file type, advertising fee and usage fee of the file and advertisement file identification information to be interlocked for advertisement insertion, etc. It is composed of and provided to the user through the content providing web server. This db is mainly used to provide advertising-free content to paid users. Temporary identification numbers and file names assigned by the system are automatically entered into the content information identification number and file name of the content db in the input phase to the first db server.

Advertiser information DB (s565) is composed of data such as ID, password, and personal information of advertiser registered from the web server for receiving advertisement contents. It is used for constructing the advertisement contents db and the advertisement insertion contents db, and is mainly referred to from the contents provision record db. do.

The advertisement contents DB (s566) is composed of the advertisement content file of FIG. Is to insert into the specific content to select. The temporary identification number and the file name assigned by the system are automatically input to the advertisement content information identification number and the file name of the advertisement content db in the inputting step to the first DB server.

In addition to the advertisement content DB, it is preferable to further include an advertisement period item (field) used to allow the advertisement content used in the production of the advertisement insertion content to be inserted into the content or to be updated with other advertisement content after a certain period of time.

The advertisement insertion content DB (s567) is constructed by the means for producing the advertisement insertion content and is composed of data such as the content file into which the advertisement is inserted and data such as url, identification number, fee, advertisement fee, business ID and advertiser id of the file as shown in FIG. It is provided to the user through the content providing web server. This db is provided to the user free of charge or at low cost, and the performance record is stored in the content providing performance db.

In addition, according to the present invention the action of one embodiment of the present invention

(1) receiving content;

(2) receiving advertisement content;

(3) reviewing and registering the received content or advertisement content;                     

(4) producing and registering the advertisement insertion content;

(5) providing content or advertisement insertion content to the user; And

(6) billing the content usage fee or advertising fee and paying the business owner;

Characterized in that it comprises a.

Step (1) is an action of the content receiving means,

Signing a content supply contract between a business operator (content provider) and a shopping mall operator;

This step is mainly done offline and the content of the content to be supplied is virtually determined.

Accessing a content receiving homepage by a business operator;

Providing an initial screen having a login unit in the web server to the operator computer;

A service provider inputting login information (id and password) to the web server through the login unit;

Retrieving whether or not the login information has been registered in the web server operator information db of the second db server;

Determining, by the web server, the search result;

If the web server is an unregistered business as a result of the determination, receiving business registration information from the business registration page prepared with reference to FIG. 4C and registering the business registration information in the business information db;

Providing a content registration web page in a web server;

For reference, the content registration web page may be produced with reference to FIG. 4D.

A service provider inputting content registration information determined by the web page, specifying a content file to be registered, and transmitting the content file to a web server;

For reference, in this step, a function of searching for other contents provided in the contents shopping mall homepage s511 may be additionally added for reference during registration of the operator.

And temporarily assigning an identification number to the content registration information received from the web server, assigning a temporary file name to the content file, and storing the content file in a predetermined directory and the content db of the first db server.

Step (2) is an action of the advertising content receiving means,

Signing an advertising contract between an advertiser and a shopping mall operator;

This step is mainly done offline and the content of the advertising content to be supplied is virtually determined.

The advertiser accessing the advertisement content receiving homepage;

Providing an initial screen having a login unit in the web server to the advertiser computer;

An advertiser inputs login information (id and password) through the login unit and transmits the login information to a web server;                     

Searching, by the web server, in the advertiser information db of the second db server whether the login information is registered;

Determining, by the web server, the search result;

If the web server is an advertiser who is not registered as a result of the determination, receiving the advertiser registration information from the advertiser registration page prepared with reference to FIG. 4E and registering the advertiser registration information in the advertiser information db;

Providing an advertisement content registration web page in a web server;

For reference, the advertisement content registration web page may be produced by referring to FIG. 4F, but the advertiser needs to check the content content in advance and input content identification information of the content file into which the advertisement content is inserted.

An advertiser inputting advertisement content registration information determined by the web page, specifying an advertisement content file to be registered, and transmitting the same to the web server;

For reference, in this step, a function of searching for content to be inserted into the advertisement content provided in the content shopping mall homepage s511 may be additionally added for reference during the registration of the advertiser.

And temporarily assigning an identification number to the advertisement content registration information received from the web server and assigning a temporary file name to the advertisement content file, and storing the advertisement file in a predetermined directory and the advertisement content db of the first db server.

Step (3) is mainly performed in an intranet environment as an action of the content / ad registration means.

The shopping mall manager searches for the content file, the advertisement content file, or the corresponding registration information data registered in the first db server in steps (1) and (2) through the shopping mall manager's work page, and executes and confirms the content execution means. ;

Determining whether the content or the advertisement content meets the registration criteria determined by itself based on the result of the check, and whether the advertisement has already been designated to be inserted with the corresponding content in addition to the content;

It is preferable that the registration criteria include not only the contents of the contents such as selectivity, but also the relation between the contents of the contents and the contents of the advertisement from the user's point of view, so as to reduce the objection to the advertisement exposure.

If the result of the determination does not meet the registration criteria, suspending the registration or deleting the file after reviewing the operator or the advertiser, and reviewing another file;

Give the file name to the content file or the ad content file respectively, input the identification number to the corresponding file property, add it to the corresponding db of the second db server, and search for the corresponding property record of the content db into which the ad content will be inserted. And deleting the corresponding content file of the first db server and the registration record after inputting the identification number of the advertisement content to be inserted in the number field. If the content or advertisement content to be registered is further included, the step (3) is performed. Repeatedly execute until the end.

Step (4) is an action of the advertisement insertion content production means (s553),                     

Reading, by the administrator, a predetermined sequence of advertisement content registration information records (that is, records given with a formal identification number by the administrator) among the advertisement contents registered in the advertisement content db of the first db server in a predetermined order;

Retrieving the corresponding content registration information record from the content db of the second db server using the content identification number inputted in the advertisement content registration information as a search key;

Copy the content file linked to the retrieved content registration information record to the manager terminal computer (s550), combine it with the advertisement content file to produce the advertisement insertion content of FIG. 2, store it in a second db server, and insert the advertisement insertion of FIG. 4f. Adding registration information such as url of the corresponding advertisement insertion content file to the content db, and then deleting the advertisement content and the advertisement content registration record of the first db server; It includes, if there is more advertising content to work step (4) is to be repeated until the end of the work.

Step (4) corresponds to the case where the advertisement insertion content is produced in advance and registered in the second DB server, and as described above, when the advertisement insertion content file is dynamically generated in the providing step to the user, the second DB The content file stored in the server and the index information of the advertisement content file and the content file are used.

Step (5) is an action of the content providing means,

A user connecting to a content shopping mall web server;

Providing a user computer with an initial screen having a login unit in a web server;

Inputting, by the user, login information (id and password) to the web server through the login unit;

Retrieving from the user information db of the second db server whether the login information is registered by the web server;

Determining, by the web server, the search result;

If the web server is a user who is not registered as a result of the determination, receiving user registration information into a user registration page prepared with reference to FIG. 4A and storing the user registration information in a user information db;

This step includes a contract agreement process based on the provision of content, such as agreeing to pay the fee for paid users and agreeing to watch advertisements for free users or discounters.

Providing a content shopping mall homepage (FIG. 4H) in a web server;

A user clicking (selecting) an icon button of a desired content on the web page;

The web server searches the second db server for a content file connected to the selected icon button on the homepage and provides it to the user's computer. If the user is a paid user, the user provides advertisement-free content. step;

The method of providing the advertisement insertion content includes a streaming method and a download and playback method. The streaming type file such as rm is produced by the advertisement insertion content producing means as shown in FIG. In the content providing step, the content and the advertisement content are combined or linked by the advertisement file identification information to be inserted in the index information of the content file, and include a method of providing the content in real time. Further matters other than the provision of the method are described in the description of FIG. Naturally, the advertisement insertion content may be provided to a paying user free of charge or at low cost.

And recording, by the web server, the content providing record in the content providing record db of FIG. 4B.

Step (6) is the action of the usage fee / advertising charges means (s551),

It consists of a billing module for users, a billing module for advertisers, a payment module for providing content payment to the business operators, the present technology will be briefly described because it uses a publicly known technology that is generally applied at the time of the present application.

Billing charges are mainly for billing users for the use of non-advertising content, billing a certain amount on a monthly basis according to the payment method and contract, prepaying by electronic money or card at the time of providing the content, and monthly Etc., a method of claiming by summing content usage records for a certain period.

The advertisement fee is charged to the user for providing the advertisement insertion content. The advertisement fee is added to the user for a predetermined period of time, and the advertiser is charged later.

The usage fee and the advertising fee are calculated based on the content providing DB (s562) of FIG. 4B as the basic data. When the fee is charged, the records are sorted by user-> by content, and when the fee is charged, the records are sorted by advertiser-> It is calculated by sorting by advertisement content.

The payment of income for the provision of contents by the operators is also based on the contents provision record db (s562) above, and the records are sorted by each operator-> contents, and the content usage fee is calculated. Pay it out.

As described above, the advertisement fee request may also include a performance of the user inserting the advertisement insertion content online or offline.

(1) when the user registers with the shopping mall system, the count program is downloaded and installed in the user terminal;

The count program includes a DB that stores advertisement execution performance information for each user, and needs to be installed only once.

(2) when the advertisement insertion content downloaded from the content execution means or the control unit (CPU) is called, the count program is also automatically activated to detect the number of times of execution of the advertisement insertion content and store it in the storage means;

To this end, it is recommended to automatically register information for linking the advertisement insertion content file with the count program in a registry file of an operating system (OS) while installing the count program. Therefore, it is recommended that the extension of the advertisement insertion content file name is unique to be registered in the registry. The execution frequency detection method may be a method such as monitoring the number of times that the control device CUP reads the beginning of the advertisement insertion content file or a specific region.

(3) When a user computer logs in to the shopping mall system s500, the shopping mall system reads the information stored in the advertisement execution performance information DB of the user computer storage means and adds the information to the cumulative DB of advertisement execution results for each user of the server. Changing advertisement execution performance information of the user computer storage means to an initial value (0, etc.);

(4) calculating the advertisement fee for each advertiser based on the accumulated performance of the individual advertisements in the shopping mall system and charging the advertiser with the advertisement fee; It may be configured to include.

Naturally, the advertisement performance calculation may be performed by various known techniques.

In addition, when a user accesses an advertiser shopping mall through an advertisement content inserted in the advertisement insertion content and performs an e-commerce transaction such as a purchase, the shopping mall system may receive a brokerage fee according to the contract with the advertiser. To this end, it is important for the advertiser computer to recognize a shopping mall system (mediator) that mediated commerce. For example, the identification information of the content shopping mall system s500 is included in the URL of the advertiser shopping mall linked to the advertisement content. When the advertiser computer is connected to the advertiser computer through the advertisement content, the advertiser computer may receive identification information of the shopping mall system included in the URL to recognize the specific shopping mall system that mediated the commerce. Intermediary recognition can be performed by a variety of other known techniques.

In addition, the shopping mall system may provide a portion of the advertising fee or brokerage fee imported from the advertiser through the method as a bonus according to the performance of the advertisement or the performance of the e-commerce transaction.

4A to 4G are diagrams of data structures and attributes showing an example of construction of each of the db shown in FIG. 4 and described above. This is for the person skilled in the art to refer to the db construction for the practice of the present invention, the additional matters other than the drawings have been described in the corresponding db portion of FIG. In addition, each of the DB may be integrated to build one, but in this specification it has been shown and described as building by function for a detailed description.

The content file and the advertisement content file connected to the file url information of the content db and the advertisement content db should be stored in a storage device of the corresponding db server, the web server, or a separate file server. In addition, necessary files such as index files must be separately provided for each db.

4H is an example of the contents shopping mall homepage s511 of FIG. 4, which is a web page provided to a web browser of a user computer mainly as an initial screen when a user connects to the system for implementing the present invention, and linked with a second db server by a content providing CGI module. do.                     

The content shopping mall homepage is provided with a link means (icon) for receiving contents from a business operator and receiving advertisement contents from an advertiser as well as providing contents to a user so that the interface function for implementing the present invention can be integrated. However, in the execution step of the present invention, it is obvious that content reception and advertisement content reception may be completely separated from the content providing function to perform the function through a separate homepage according to the needs of those skilled in the art.

The ID and password input text boxes of the main figure are used to distinguish whether the accessor is a registered user and, if registered, whether the user is a paid user or a free user.

The "membership" button of this figure is an icon linked to the member registration means, and distinguishes the above-described user terminal user into a user, a business operator, and an advertiser in the present invention shopping mall system according to the member information registered through the member registration means. Since the operators and advertisers need to view the contents, the advertisement insertion contents, and the related information provided by the shopping mall system of the present invention, it is preferable to grant the user authority basically used.

The items listed in the left frame such as "movie" and "foreign language learning" are the content db providing menus. The web page of the content providing detailed menu of the selected db is displayed in the right frame according to the user's selection result. Each data in the movie title column listed in the right frame window is a content name and an icon in the download column is a content download button. The icon of the online play column is an online play button of the corresponding content. It is linked to streaming content executables, such as through RealPlayer. In addition, each icon button is linked with the advertisement-free content db or the advertisement insertion content db according to the user identification information. The icon of the script column is the script document file of the selected movie title. The advertisement insertion document content in which the advertisement content is inserted into the document content in the form of ad-free document content db or ad10 of FIG. Or download. The "content provision" icon (button) and the "advertisement provision" icon (button) are used by a business operator or advertiser to search the contents provided by the contents shopping mall homepage, and then access the content receiving web server or the advertising content receiving web server for the content or advertisement content. It is a link means for registering the. The number in the "Down count" column is the user's usage history for the content, which the advertiser can refer to when selecting the advertisement material. Although not shown in the drawing, the web page of the drawing may further include an icon (selection means) for selecting the advertisement insertion content. This is to allow paid users to receive advertisement insertion contents free or at low cost.

According to an embodiment of the present invention, when the shopping mall manager s550 receives the content, the advertisement content, and the content information into which the advertisement content is to be inserted from the operator and the advertiser via offline, the operator computer and the advertiser computer may use the above-described present invention. Naturally, the components of the inventive system or the above-described method of the present invention can be excluded. In addition, the content shopping mall system s500 of the present invention may directly produce and register content, and it is natural that an advertisement content to be inserted into specific content may be directly produced and registered on behalf of an advertiser according to a contract with an advertiser. .

The content executing means includes an application program executed on the online / offline such as a web browser, a real player, a windows media player, and the like as an application program executed by using the content file as input data. The content production means and the advertisement content production means are application programs for the file production tool, a document creation program such as MS Word, a web document creation program such as Flash, and a multimedia file creation program such as Authorware. It includes a graphic document creating program such as PhotoShop.

The user of the advertisement insertion content of the present invention includes not only the end consumer of the B2C advertisement insertion content but also other content shopping mall operators of the B2B method. The supply of the advertisement insertion content to the other shopping mall operators is a method of periodically supplying the advertisement insertion content from the corresponding homepage of the operator to the DB server of the present invention or from the present invention shopping mall system to the other shopping mall system through a synchronization method. And the like.

Naturally, the advertiser includes an advertisement agency designated by the advertiser, and the business includes an individual.

In addition, according to the contract between the advertiser and the shopping mall operators, it is of course possible for the advertiser to schedule an advertisement for a specific content. In this case, the advertisement identification number field (item) of the content DB of FIG. The reason why this is necessary is to consider the case where there is no pre-produced advertisement content even though the advertiser tries to designate the specific content as the advertisement material.

Naturally, the above-described method of the present invention can be implemented as a program product executed by a computer. The computer program includes a CGI module supporting web page and web / DB interworking and a data storage module such as a database interworking with the module.

In the present specification, the web / DB interworking module has been described as being implemented through a hypertext language such as xml and html, and a scripter language such as jsp, asp, php, and peal. Naturally, it can be implemented in various programming languages according to the operating environment of server and user computer and the development of program technology. In addition, even when the user computer is a wireless terminal, the information (content) provided by the system so that the present invention can be used includes a function of converting, if necessary, into a format supporting a wireless communication environment through a relay server (not shown). It is natural.

Each program module is stored in a storage device (not shown) of the computer, and is called and executed by a central processing unit (CPU, not shown) of the computer. The CPU executes the present invention by controlling each component computer device of the present invention including the DB server by means of a code block of the program.

The storage device is a computer-readable recording medium, and examples thereof include ROM, RAM, CD-ROM, magnetic tape, magnetic disk, optical data storage device, and the like. Include form. In addition, the computer program may be stored and executed in the form of computer readable code in a distributed manner in a plurality of networked computer systems.

Compared with the prior art, the technology of the present invention contributes to the development of the corresponding industrial field as follows.

Currently, most digital content providing business through the Internet is operated in the form of free provision through advertising. The key to this type of business depends on the excess of advertising revenue and the quality and quantity of content. However, the two tasks of advertising revenue and content quality and quantity are linked as user variables such as number of users and frequency of use. The number of users is determined by the quality and quantity of content, and the quality and quantity of content is determined by the investment cost. In addition, the investment cost is determined according to the revenue structure, and the revenue structure means the user's royalty income or advertising revenue structure itself.

In the case of a business that operates on the basis of the user's income from using the content, the value of the content itself (that is, it is so valuable and scarce that it cannot be obtained without paying) and the number of users who need it In addition, it results in a problem of the possibility of preventing illegal copying, which can not be easily solved in the Internet field. Because of this, purely fee-based sites are less viable, and most content-providing internet businesses rely heavily on advertising revenue. However, it is recognized that the effect of internet advertising is much lower than that of general public broadcasting and newspapers, and thus the advertising income is not stable. For this reason, the content providing industry, which is the core of the Internet, is not developing better than expected because it does not provide enough excellent and diverse contents.

The present invention devised a new advertising technology to improve the profit structure of the conventional content providing industry. The gist of the present invention is that the content of the content itself is provided according to the user's selection, that is, the "paid content" selected according to the user's preference. Ads and content are combined into one, that is, "Ad content with the same property as content" (informational advertising content that fits the content well enough that the business itself is the background of the ad). After the content itself can be a content content, and the user to watch the online or offline, free or cheap iteratively to create and provide technology for the "custom advertising insertion content" (custom package advertising) characterized in that will be. In the case of carrying out the present invention and conducting the content providing business and the internet advertisement, the advertiser can repeat the advertisement while making the user feel less objection to the advertisement product, and in some cases, the advertisement effect is larger than the broadcasting and newspapers. can do.

As a result, a content provider can secure a stable income source through the advertisement technology of the present invention, and can provide abundant free or cheap content to users, thereby securing a large number of users.

In the case of users, they can receive a much wider variety of contents freely or cheaply, which can only be obtained from the existing paid content providing sites without watching unwanted advertisements, and mall operators are not limited advertisements as in the conventional technology. You can do a personalized 1: 1 repetition while running even more unlimited ads.                     

Another feature of the present invention is that since the content provided by the user is an advertisement inserted in place of the fee for use, even if illegal copy circulation is made, the advertisement is exposed every time the corresponding content is played. For this reason, even advertisement through illegal copy distribution can be considered when setting the advertising fee. Therefore, in the calculation of the advertisement exposure, the number of executions of the offline state can be calculated as well as the number of times of downloading or online execution of the advertisement insertion content.

In addition, since the technology of the present invention can be applied to all other content providing industries, it can greatly contribute to the development of the content providing industry.

Claims (124)

In the system for providing content through the Internet, Content receiving means for receiving a content file and index information of the content file from the operator terminal; Ad content files and ad content files in the form that can be inserted into the content to be inserted into the advertisement material from the advertiser terminal by providing the content registered in the advertiser terminal and / or the performance information of the content provided to the advertiser material Advertising content receiving means for receiving the index information of and the identification information of the content into which the advertisement content is to be inserted; Advertisement insertion content producing means for combining the advertisement content and the content designated to be inserted into the advertisement content to produce advertisement insertion content; Means for registering user information, business information and advertiser information and authenticating accessors; Content providing means for providing content type information registered in the user terminal and providing content or advertisement insertion content corresponding to the content selected by the user, the content being provided to the paid user, and the advertisement insertion content being provided to the free or discounted user; And A usage fee / advertisement billing means for calculating a content usage fee and an advertising fee based on the content providing record information and the advertisement insertion information, charging the user and the advertiser, and paying a profit to the business operator; Content providing system comprising a. delete delete The system of claim 1, wherein the content providing system comprises: Content / ad registration means for determining whether to register the content received through the content receiving means and the advertisement content receiving means and the advertisement content to be inserted into the content based on respective contents or relevance therebetween and to determine whether to register. Content providing system comprising a. delete The method of claim 1, wherein the fee for use / advertisement billing means, Means for calculating an online or offline execution performance of an advertisement insertion content by a user and charging an advertisement fee to an advertiser; Content providing system comprising a. The method of claim 1, wherein the ad insertion content, If the user designates the advertisement content as an instruction means of the user terminal while the advertisement insertion content is being executed, the contents providing system of the advertiser's homepage or the advertiser's product information is output to the user's terminal. delete delete delete delete delete delete delete delete delete delete delete delete The method according to any one of claims 1, 4, 6, and 7, The content insertion period of the ad content inserted into the content may be limited to a certain period of time, Ad content inserted into the content may be inserted with different ad content whenever the same content is provided, Content or advertisement insertion content content providing system, characterized in that provided by the download method or streaming method according to the user's selection. delete delete delete delete delete delete delete The method of claim 1, 4, 6, 7, wherein the advertisement insertion content, The content providing system, characterized in that the inserted advertising content is deleted or skipped when executed when a predetermined number of times or more is executed in the offline state. delete delete delete delete delete delete delete In the method of providing content via the Internet, A content receiving step of receiving a content file and index information of the content file from the operator terminal; Ad content files and ad content files in the form that can be inserted into the content to be inserted into the advertisement material from the advertiser terminal by providing the content registered in the advertiser terminal and / or the performance information of the content provided to the advertiser material An advertisement content receiving step of receiving index information of the content and identification information of the content into which the advertisement content is to be inserted; An advertisement insertion content production step of combining the advertisement content and the content designated to be inserted into the advertisement content to produce the advertisement insertion content; Registering user information, business information, and advertiser information and authenticating a visitor; Providing content type information registered in the user terminal and providing content or advertisement insertion content corresponding to the content selected by the user, the contents providing to the paid user and the advertisement insertion content being provided to the free or discounted user; And A charge / advertisement billing step of calculating a content usage fee and an advertisement fee based on the content providing record information and the advertisement insertion information, charging the user and the advertiser, and paying a profit to the business operator; Content providing method comprising a. delete delete The method of claim 36, wherein the content providing method is A content / ad registration step of determining whether to register the content received through the content receiving step and the advertisement content receiving step and determining whether to register the content based on each content or relevance thereof; Content providing method comprising a further. delete 37. The method of claim 36, wherein the fee for use / advertisement charges is Calculating an online or offline execution performance of the advertisement insertion content by the user and charging the advertisement fee to the advertiser; Content providing method comprising a. The method of claim 36, wherein the ad insertion content, If the user designates the advertisement content as the instruction means of the user terminal while executing the advertisement insertion content content providing method characterized in that the home page of the advertiser or product information of the advertiser is output to the user terminal. delete delete delete delete delete delete delete delete delete delete delete The method according to any one of claims 36, 39, 41, 42, The content insertion period of the ad content inserted into the content may be limited to a certain period of time, Ad content inserted into the content may be inserted with different ad content whenever the same content is provided, Content or ad insertion content is a content providing method characterized in that provided by the download method or streaming method according to the user's selection. delete delete delete delete delete delete delete 43. The method of any one of claims 36, 39, 41, and 42, wherein the advertisement insertion content is When the content is executed a predetermined number of times in the offline state, the inserted content is deleted or skipped when executed. delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete

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