KR100695345B1 - Home shopping method using digital broadcasting display device with product bar-code reading function - Google Patents

Abstract

The present invention relates to a home shopping method using a broadcast receiving apparatus for recognizing a product identifier. The present invention receives a broadcast signal including a digital broadcast signal and an analog broadcast signal, and a broadcast receiving apparatus capable of accessing the Internet signals the received broadcast signal and outputs it as video and audio, and inputs a product purchase request from the user. Reads the most recently stored unit image frame data, recognizes barcode information included in the read image frame, decodes the recognized barcode information, stores the decoded value, and is set according to the user's product purchase request. Upon accessing a specific web server, the stored decoded barcode information is provided to the specific web server to receive information about a product and a purchase service from the specific web server.

Home Shopping, E-Commerce, Barcode, Digital Broadcasting, Mobile Phone

Description

Home shopping method using digital broadcasting display device with product bar-code reading function}

1 is a schematic conceptual diagram of a home shopping method using a broadcast receiving apparatus recognizing a product identifier according to an embodiment of the present invention.

2 is a block diagram of a broadcast receiving apparatus according to an embodiment of the present invention;

3 is a flowchart of a home shopping method using a broadcast receiving apparatus recognizing a product identifier according to an exemplary embodiment of the present invention.

The present invention relates to an electronic commerce method using a home shopping broadcast, and more particularly, receives broadcast information including product identification information such as a barcode, exposes it to viewers, recognizes and stores the received product identification information as data, and purchases the corresponding product. The method of home shopping using a broadcast receiving device that recognizes a product identifier that enables a user to easily purchase a product by providing the product identification information automatically stored when connecting to a specific Internet server for A recording medium on which a program for execution is recorded.

Typically, products for sale are equipped with a barcode (or equivalent identification code). The barcode is recognized by a barcode reader, and contains various information informing the product, including price information of the product.

Products are often advertised in newspapers, magazines, flyers, or radio, or in the most influential TV commercials. Currently, home shopping channels use TV airwaves to advertise and sell products.

The existing home shopping has a separate product purchase / counseling phone number to inform the purchase request of viewers who require the purchase of the product during the broadcast, informed during the broadcast, and consults the product to viewers connected to the purchase / consultation phone number They are applying for purchases and selling their products.

However, the existing home shopping method not only satisfies the buyer's desire to obtain more information about the product, but also requires a phone call for purchase, and there is a shortage of agents or lines even when a user tries to dial a specific phone number. There is a problem that a few phone attempts have to be made since the purchase is not made immediately as the buyer wants to purchase due to the lack of.

The present invention is to solve the conventional problem, the purchaser who is watching the home shopping broadcasts can purchase the corresponding product through the web server only by making a purchase request without providing additional information about the product.

According to the present invention, in order to grasp information about a product without providing a buyer with additional information about the product, an identifier (including a barcode) of the product is exposed during home shopping broadcasting, and the image can be recognized through image analysis. It is characterized by. In addition, the present invention allows the connection to a specific web server as soon as the purchase request of the purchaser is made, while providing the identifier of the corresponding product when the connection to the specific web server.

The present invention for achieving the abovementioned objects is in the home shopping method receives a broadcast signal including a digital broadcast signal and an analogue broadcast signal, and using the broadcast receiver with an internet connection, to process the broadcast signal signal and outputting the video and audio First step; A second step of inputting a product purchase request of the user; A third step of reading the most recently stored unit image frame data and recognizing barcode information included in the read image frame; A fourth step of decoding the recognized barcode information and storing the decoded value; A fifth step of providing the stored decoded bar code information to the specific web server while accessing the specific web server set by the user's product purchase request; And a sixth step of receiving information on a product and a purchase service through data communication with the specific web server.

In addition, the present invention for achieving the above object is a broadcast receiving apparatus that receives a broadcast signal including a digital broadcast signal and an analog broadcast signal, and the Internet connection, the first step of signal processing the broadcast signal to output the image and audio; A second step of inputting a product purchase request of the user; A third step of reading the most recently stored unit image frame data and recognizing barcode information included in the read image frame; A fourth step of decoding the recognized barcode information and storing the decoded value; A fifth step of providing the stored decoded bar code information to the specific web server while accessing the specific web server set by the user's product purchase request; And a computer-readable recording medium having recorded thereon a program for executing a sixth step of receiving information on a product and a purchase service through data communication with the specific web server.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a schematic conceptual diagram of a home shopping method using a broadcast receiving apparatus recognizing a product identifier according to an exemplary embodiment of the present invention. As shown in FIG. 1, the present invention is achieved by a broadcasting station 100, a broadcasting receiving apparatus 200, and a home shopping server 300.

The broadcasting station 100 corresponds to all broadcasting stations that transmit digital data of voice and video as broadcast signals, such as terrestrial broadcasting station 110, internet broadcasting station 120, cable broadcasting station 130, and satellite broadcasting station 140. When transmitting a commercial signal for a specific product for the invention, the bar code of the specific product is photographed to at least visible to the naked eye and transmits it as a broadcast signal.

The commercial may be a commercial for 30 seconds, or a home shopping broadcast for a specific product. Further, the commercial may be an image of a specific product exposed during a broadcast program.

The broadcast receiving device 200 displays digital broadcasting transmitted from the broadcasting station 100, that is, terrestrial broadcasting, cable broadcasting, satellite broadcasting, digital broadcasting, terrestrial DBM, satellite DMB, and Internet broadcasting on a screen such as CRT and LCD. All display devices that can be displayed on the internet and can be connected to the internet by installing an internet modem. More specifically, the broadcast receiving device 200 may be a mobile phone or PDA having a set top box, a digital multimedia broadcasting (DMB) terminal, a two-way digital TV, a computer (including a laptop computer), and the like.

The broadcast receiving device 200 has a barcode output function as well as a broadcast output and internet access function. The barcode recognition function of the present invention analyzes pixel data of each image frame in a broadcast signal transmitted in an image frame, reads a barcode image, decodes (interprets) the barcode, and converts it to unencrypted characters or / and numbers. Say the function.

The home shopping server 300 has a function of storing contents of product information corresponding to a bar code of each product and providing the same to a buyer, and selling a product according to an e-commerce procedure when a purchase is requested.

Here, the broadcast receiving device 200 preferably includes a specific hot key indicating a link to the URL or address of the home shopping server 300, and the broadcast receiving device 200 when the specific hot key is turned on. ) Performs a connection to the home shopping server 300 and preferably performs a barcode recognition function to grasp the barcode information provided to the home shopping server 300.

2 is a block diagram of a broadcast receiving apparatus according to an embodiment of the present invention.

As shown in FIG. 2, the broadcast receiving apparatus 200 includes a receiver 201, a tuner 202, a demodulator 203, an MPEG decoder 204, an audio decoder 205, and a video decoder. 206, an input unit 207, a control unit 208, a frame buffer memory 209, and a communication unit 210.

The receiver 201, the tuner 202, the demodulator 203, the MPEG decoder 204, the audio decoder 205, and the video decoder 206 currently receive a digital broadcast signal compressed in the MPEG 2 scheme. Receives and broadcasts the function, and usually consists of a set-top box. The configurations 201 to 206 perform the same operation as a conventional set top box.

In brief, the receiver 201 receives a broadcast signal including a digital broadcast signal and an analog broadcast signal through an antenna and provides the same to the tuner 202. The tuner unit 202 functions to select (tune) a channel desired by the user from the broadcast signals received under the control of the controller 208, and the demodulator 203 generates a baseband signal from the high frequency signal to the MPEG decoder 204. To provide. The MPEG decoder 204 separates the video signal and the audio signal from the baseband signal and provides the separated signal to the audio decoder 205 and the video decoder 206, respectively. The audio decode unit 205 and the video decode unit 206 decode each received signal and transmit the decoded signal to a display unit (not shown) so that the user can visually confirm the result.

Here, the video decoder 206 divides the broadcast signal by frame unit and stores the broadcast signal in the frame buffer memory 209, and performs the barcode recognition function of the present invention.

Meanwhile, the communication unit 210 is provided with an internet communication modem for internet access, and attempts to connect to the home shopping server 300 according to a specific signal.

The input unit 207 is a user interface device that generates and provides a command signal corresponding to a user's operation to the control unit 208. In particular, the input unit 207 is provided with a hot key for the present invention, the communication unit 210 attempts to connect to the home shopping server 300 using the command signal by the hot key as the specific signal.

Hereinafter, a home shopping method using a broadcast receiving apparatus for recognizing a product identifier according to an embodiment of the present invention will be described with reference to FIG. 3. 3 is a flowchart illustrating a home shopping method using a broadcast receiving apparatus recognizing a product identifier according to an exemplary embodiment of the present invention.

Prior to the description, in the following embodiments, the broadcast will be referred to as home shopping broadcast and the broadcast receiver as a mobile phone.

When the home shopping broadcasting station 100 transmits the digital home shopping broadcast, the receiver 201 of the mobile phone 200 receives the home shopping broadcast (S301).

When the user selects a desired channel through the input unit 207, the tuner unit 202 tunes the channel, and the tuned broadcast channel signal is demodulated by the demodulator 203, the MPEG decoder 204, and the audio and video decode unit ( Signals are processed through 205 and 206 and are output as video and audio through a screen and a speaker (S302). In this process (S302), the video decoder 206 separates the digital broadcast signal for each image frame, and stores the image data for each frame in the frame buffer memory 209.

When the video and audio are output through the screen and the speaker of the mobile phone, the broadcasting information about the product provided by the home shopping can be checked. In this state, if the user desires to purchase the product being broadcasted, the user presses a hot key provided in the input unit 207 of the cellular phone to request product purchase (S303).

When a product purchase request is generated by the hot key, the controller 208 drives the video decode unit 206 having a barcode recognition function to recognize the identification information about the product requested by the user, that is, the barcode. Then, the video decoder 206 reads the data of the image frame most recently stored among the data stored in the frame buffer memory 209 (S304).

Here, one image frame constitutes one screen. In general, its horizontal and vertical sizes are determined, and the number of pixels is determined accordingly. Normally, 8 bits are represented as one pixel (either Red, Green, or Blue) data, and one color is represented by RGB data (24 bits in total). The manner in which such pixel data is stored in the memory is stored horizontally to vertically or in order from top to bottom. Therefore, pixel data of 50 columns and 60 rows in the screen is stored in the memory at the base address where the ((0,0) pixel data is recorded + the number of horizontal pixels on the 60 'screen ㅧ 3 +50' vertical pixels on the screen. 3 is stored in the memory.

Therefore, the video decoder 206 reads the (pixel) data of the read image frame in the horizontal or vertical direction in RGB units to find an image having the same color and length, and if there is an image having the same color and length, Remove and store separately. The barcode is recognized by identifying the image of the separated portion (S305). At this time, the color represented by the RGB data recognized as a barcode shows a slight color difference. Therefore, it is preferable to embed a program in the video decode unit 206 to process a slight color difference as the same color.

When the barcode is recognized, the video decode unit 206 decodes the recognized barcode into a general code value (barcode information) representing letters and numbers, and stores the barcode information (S306).

When the barcode information is identified as described above, the controller 208 drives the communication unit 210 according to the URL information matched with the hot key to connect the mobile phone to the home shopping server 300 (S307). When the home shopping server 300 is connected, the stored bar code information is provided to the home shopping server 300 to inform the user of the desired product (S308).

Accordingly, the home shopping server 300 provides the product information corresponding to the barcode information as a content to the mobile phone, and the mobile phone receives it and exposes it to the user (S309). When the user requests the purchase of the checked product, the purchase process with the home shopping server 300 enables the product purchase (S310).

Meanwhile, the present invention creates a digital broadcast signal by photographing a bar code to be located in a specific area on a screen when photographing a product including a bar code, and the broadcast receiving apparatus analyzes an image of the specific area on the screen.

The technical spirit of the present invention has been described above with reference to the accompanying drawings, but this is by way of example only and not intended to limit the present invention. In addition, it is obvious that any person skilled in the art can make various modifications and imitations without departing from the scope of the technical idea of the present invention.

The present invention provides a broadcast image in which the barcode of the product is exposed when the product is advertised, and if the user only requests a purchase while watching the product, the user automatically reads the barcode included in the broadcast image and automatically provides it to the Internet server connected to the purchase request. There is an effect that allows you to easily and conveniently purchase the product you are watching or to obtain information about the product without effort.

Claims (6)

In the home shopping method using a broadcast receiving apparatus capable of receiving a broadcast signal including a digital broadcast signal and an analog broadcast signal and accessing the Internet, A first step of signal-processing the broadcast signal and outputting the image and audio; A second step of inputting a product purchase request of the user; A third step of reading the most recently stored unit image frame data and recognizing barcode information included in the read image frame; A fourth step of decoding the recognized barcode information and storing the decoded value; A fifth step of providing the stored decoded bar code information to the specific web server while accessing the specific web server set by the user's product purchase request; And And a sixth step of receiving information on a product and a purchase service through data communication with the specific web server. The method of claim 1, A home shopping method using a broadcast receiving apparatus for recognizing a product identifier, characterized in that the user's request to purchase a product is determined by an operation of a separately provided hot key. The method of claim 1, The home receiving method using a broadcast receiving apparatus for recognizing a product identifier, characterized in that the broadcast receiving apparatus is a mobile phone. The method of claim 1, The broadcast receiving device is a home shopping method using a broadcast receiving device recognizing a product identifier, characterized in that the DMB terminal. The method of claim 1, The third step is characterized by analyzing the pixel data of the set specific barcode area to determine whether the barcode exists, if the barcode exists, extracts the specific barcode region, and recognizes the barcode through image analysis of the extracted region Home shopping method using a broadcasting receiver for recognizing a product identifier. In a broadcast receiving device capable of receiving a broadcast signal including a digital broadcast signal and an analog broadcast signal and accessing the Internet, A first step of signal-processing the broadcast signal and outputting the image and audio; A second step of inputting a product purchase request of the user; A third step of reading the most recently stored unit image frame data and recognizing barcode information included in the read image frame; A fourth step of decoding the recognized barcode information and storing the decoded value; A fifth step of providing the stored decoded bar code information to the specific web server while accessing the specific web server set by the user's product purchase request; And A computer-readable recording medium having recorded thereon a program for executing a sixth step of receiving information about a product and a purchase service through data communication with the specific web server.

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