KR100691865B1 - Internet advertisement method for utilizing quality information and address information of house - Google Patents

Abstract

The present invention maximizes the advertisement effect by constructing the cyber address account of the house using the address information and the property information of all the houses on the computer of the internet operator, and the advertiser directly selects only the houses suitable for the advertisement purpose and advertises the cyber address account of the house. And it relates to an internet advertising method using the property information and address information of the house to reduce the cost accordingly.

According to the present invention, the advertiser constructs his / her advertisement contents directly on the computer of the Internet operator through the Internet, or selects the operator's standard ad text, or requests the operator to produce the ad text. Only the consumer who registers the cyber address account of the house that has been notified by searching the property of the house and notified the advertisement text only to the cyber address account of the selected house receives the property information and address information of the house that obtains the living information by reading the advertisement text. Internet advertising method used.

In addition, the present invention, the advertiser pays a certain fee to the Internet operator in order to enhance the advertising effect of the advertiser, a part of the fee is accumulated by the number of readings of the consumers registered for the cyber address account selected by the advertiser, and a predetermined number of cumulative predetermined It is an internet advertising method using the property information and address information of a house that issues a coupon to a consumer by paying the prize money to internet banking by selecting the winner as a winner and registering the advertisement text of the advertiser in the cyber address account.

Internet advertising method using property information and address information of house

Description

INTERNET ADVERTISEMENT METHOD FOR UTILIZING QUALITY INFORMATION AND ADDRESS INFORMATION OF HOUSE}

1 is a view schematically showing an advertisement system using property information and address information of a house according to an embodiment of the present invention;

2 is a flowchart schematically illustrating an advertisement method using property information and address information of a house according to an embodiment of the present invention, which is registered in a cyber address account of a consumer house to view living information and be notified of a winning fact. It is a chart. In the figure, S denotes a step.

<Explanation of symbols for the main parts of the drawings>

1: Advertiser Personal Computer 2: Internet

20: operator personal computer 40: consumer personal computer

21: input means 21a: mouse

23: ROM 24: Monitor

25: Bus 26: Advertisement by advertiser D / B

27: Standard ad text D / B 28: Operator ad text D / B

29: dwelling property D / B 30: dwelling address D / B

31: Advertiser member information D / B 32: Consumer member information D / B

33: Cumulative number of readings per advertiser's ad text D / B 34: Housing cyber address account D / B

35: Ad text registration by consumer D / B

36: Coupon issuance request data and coupon issuance data by advertiser D / B (36)

The present invention relates to a method of advertising using the property information and address information of the house, in particular, the operator in advance to build the address information for all the houses and the information of the housing properties, such as the type, size, market price of the house in advance, The present invention relates to a method of advertising using property information and address information of a home to search for property of a home and select only a home that can maximize an advertisement effect and advertise it in its cyber address account.

The conventional method of advertising using the Internet has been a method of finding a consumer's e-mail address and sending advertisement contents indiscriminately to the local e-mail address. Therefore, it is difficult for advertisers to collect e-mail addresses, and even if they collect e-mail addresses, the advertisement effect was very low because they could not know the properties such as the housing address of the consumers who have the e-mail address (because the properties of the home can determine the purchasing power of consumers). . In addition, the email address operator had to secure a considerable amount of storage space in each member's email address account, such as the need for a large computer.

In addition, the offline method of advertising by magazines, newspapers, broadcasts, etc. is not only appropriate for local small business advertising methods because of the high advertising costs, but also the advertising costs by mailing, local life magazines, leaflets, etc. In addition to this, there is a problem of indiscriminate advertising method that is not suitable for the purpose of the advertiser's advertising. For example, there are more than several dozen daily living advertisement flyers delivered in daily newspapers. There was also a tendency to discard it without reading, there was a serious problem of a serious waste of resources in the country, there was also a problem such as banner advertising and keyword advertising of the portal site is expensive and not easy to use.

In other words, such a conventional advertising method indiscriminately advertises to an unspecified number of people, but it takes a lot of advertising costs, while the advertising effect is very low, there are various problems such as waste of resources.

Accordingly, the present invention has been made in view of the above-mentioned various problems, and an object of the present invention is to directly advertise the advertisement text, advertise only in the cyber address account of the house which is determined to have an advertising effect, and view the advertisement text of the advertiser. It pays a prize to a specific consumer among consumers, and issues a coupon to a consumer who registers a unique number in the ad text of an interested advertiser in a cyber address account so that the consumer frequently visits his or her cyber address account. It is to provide an advertising method using the property information and address information of the house that can maximize the effect.

Another object of the present invention is the property of a house in which the advertiser produces the ad text directly, selects standardized ad text, or commissions the operator to produce the ad text by giving the ad text option according to the advertiser's ability to pay for the ad text. The present invention provides an advertising method using information and address information.

Still another object of the present invention is to provide an advertisement method using property information and address information of a house in which an advertiser directly selects a target house to be advertised according to a house property provided by an operator.

Another object of the present invention is to not only advertise to unnecessary consumers by advertising only in the cyber address account of the house selected by the advertiser can reduce the existing advertising costs, and at the same time a portion of the reduced costs to the consumer winning prize or coupon To provide an advertising method using the property information and address information of the housing advertising by stimulating consumers' cost reduction and curiosity by giving the opportunity to pay.

Another object of the present invention is to use the existing housing address as the eHousemail (eHousemail), so that the consumer does not have to have a separate address, such as e-mail address (e-mail) property information and address information of the home advertising on the cyber To provide an advertising method using.

The present invention stores the ad text for each advertiser in the storage device of the personal computer of the operator, and notifies the unique number and the ad title of the advertiser's ad text to the consumer's cyber address account, the consumer's unique number of the ad text for each advertiser By clicking the headline and the headline, the ad text is searched on the storage device of the operator's personal computer. Therefore, the operator does not need to have a large amount of server storage space for each consumer (member) like the existing e-mail account. There is no need to provide a device to provide an advertising method using the property information and address information of the house that can reduce the fixed cost of the operator.

    In order to achieve the above object, the Internet advertisement method using the property information and the address information of the house of the present invention stores each house address in the house address D / B of the storage device of the operator's personal computer by means of input of the operator's personal computer. In addition, the property information of the house is stored in the home property D / B of the storage device of the operator's personal computer, and the standard advertisement text for each industry to be advertised is produced and stored in the standard ad text D / B, and the cyber of the consumer house After the advertisement basic data building step of constructing the address account D / B and the advertisement basic data are built in the advertisement basic data building step, the advertiser connects to the storage device of the personal computer of the operator connected to the Internet from his personal computer. The advertiser qualification step of verifying the advertiser qualification by inputting the advertiser member information into the advertiser member information D / B, and After the advertiser is authenticated in the advertiser qualification step, the advertiser registers the point to be advertised for the production of the ad text to the operator by his personal computer, and after the advertisement point is registered at the advertisement point registration step. If the advertiser does not have a request for creating an ad text, the advertiser determines whether the request has been made for the ad text. The standard ad text selection determining step for determining whether to select the stored standard ad text, and the result of the standard ad text selection determining step, when the standard ad text is selected, the standard stored in the standard ad text D / B Standard ad text selection step of selecting the ad text, and standard ad text in the standard ad text selection step After selecting, the advertisement housing selection step of selecting the house to be advertised stored in the housing properties D / B and the housing address D / B, and the number of readings to be won after selecting the house to be advertised in the advertisement housing selection step Viewing the number of readings by ad text stored in cumulative D / B, and reading the coupon issuance request data and coupon issuance data for each advertiser in the D / B coupon issuance request data and issuance data to consumers who have registered the ad text. After the number of times of setting / coupon issuance request and issuance data storage step and the number of times of winning reading by the ad text setting / coupon issuance request and issuing data storage step, the number of times to be won, coupon issuance request data and issuance data per advertiser are stored, When the advertising fee is calculated and deposited in the operator's account and the advertising fee is calculated and deposited in the operator's account. The ad text unique number notification step of notifying the cyber address account of the consumer's house to be advertised later, and the registration step in which the consumer enters the operator's site from the personal computer and enters the member's member information to register. After entering the member's member information and signing up at the sign-up step, the consumer enters the cyber address account of his / her home address and notifies the cyber address account in order to read the ad text notified by the operator to the cyber address account of the consumer's home. Advertisement list display step for expressing the unique number of the received ad text and advertised ad list, and a specific advertisement to select the unique number of the specific ad text from the list of the unique number of the ad text displayed in the ad text list display step Text unique number selection step, and the unique number of the specific ad text Winning discrimination step of judging whether or not the winner is the number of winning readings set by the advertiser while reading the specific ad text selected and viewed in the Tax step, and the result of the discrimination of the winning discrimination step When the number of readings of the consumer corresponds to the number of winnings, the specific advertisement selected by the consumer is displayed on the monitor of the consumer personal computer, and at the same time, the specific advertisement presentation / winning result presentation step of presenting the winning result and the specific advertisement text The unique number registration step of the ad text that registers the ad text expressed in the presentation / winning result announcement step in the cyber address account, and the cyber money transfer to the bank account of the consumer who won in the winning discrimination step online, and the coupon Is characterized in that consisting of a prize money transfer / coupon issuance step.

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Hereinafter, an advertisement system using property information and address information of a house according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating an advertisement system using property information and address information of a house according to an embodiment of the present invention.

In the description of the present invention, the property information of a house refers to a kind of house, for example, an apartment, a townhouse, a multi-family house, a single house, and other public housing, and the property of a complex to which an individual house belongs is the number of households and construction. Access to the company, various convenience facilities, access to school facilities, access to transportation facilities such as subways, access to parks, etc. The attributes of individual houses are floor, incense, sunshine, view, noise, equilibrium, and duplex. Whether it is, whether it is aisle type, new year, or market price.

In addition, the address information of the housing consists of the city, metropolitan, provincial, municipal, county, ward, eup, myeon, dong and street.

1 is a diagram schematically illustrating an internet advertisement system using property information and address information of a house according to an embodiment of the present invention.

As shown in FIG. 1, an internet advertisement system using property information and address information of a house according to an embodiment of the present invention includes an advertiser's personal computer 1 in which an advertiser inputs advertisement information through the Internet 2; The advertiser's personal computer 1 stores the advertiser's ad text through the Internet 2 in the advertiser's ad text D / B 26, and stores the unique number and the ad title of the selected ad text in the housing cyber address account D. / B (34) and cumulatively count the number of times to read the ad text stored in the D / B (33) cumulative number of readings for the advertiser's ad text, and has a personal computer 20 of the operator to notify the fact of winning have.

In addition, the Internet advertising system using the property information and the address information of the home according to an embodiment of the present invention, the consumer inputs the member information to the consumer member information D / B 32, and informed the consumer's home cyber address account A consumer personal computer 40 capable of being notified of the unique number of the ad text and the winning fact is further provided.

The operator's personal computer 20 stores input data in the ROM 23 in accordance with an input means 21 including a mouse 21a for inputting an operator's command and an operator's command input from the input means 21. It consists of a storage device 22 that stores arithmetic data in a memory area via a bus 25 and a monitor 24 that displays data stored in the storage device 22. It is.

The storage device 22 is a ROM (23; Read Only Memory) in which the execution program is stored, the advertiser's own ad text, the standard ad text selected by the advertiser, and the three ad texts requested by the operator. A / B (26), standard creative D / B (27) for storing the user-generated standard ad text, and operator-created ad text (D / B) (28) for the user-generated ad text And the home property D / B (29) for storing the home property, the home address D / B (30) for storing the home address information of the consumer, and the advertiser member information D / B (for storing the member information of the advertiser itself). 31), the consumer member information D / B (32) storing the consumer's own member information, the cumulative number of advertiser's ad text readings D / B (33) storing the cumulative number of ad text readings, and the advertiser selected A cyber address account D / B (34) to receive a unique number of ad text in a house; Advertisement registration D / B (35) for each consumer, which registers and stores the unique number of the advertiser's ad text read by the visa, and the coupon issuance request data and coupon issuance data for each advertiser where coupon issuance data and issuance data for each advertiser are stored. Each of the D / Bs 36 is provided.

FIG. 2 is a flowchart schematically illustrating an advertisement method using property information and address information of a house according to an embodiment of the present invention, in which a consumer registers with his cyber address account to view living information and be notified of a winning fact. It is a flowchart. In the figure, S denotes a step.

First, the operator stores each housing address in the housing address D / B 30 of the storage device 22 by the input means 21 of the operator's personal computer 20 in step S1, and also displays the attribute information of the house. The home property of the storage device 22 is stored in the D / B (29), and the standard ad text for each industry to be advertised is produced and stored in the standard ad text D / B (27), and the cyber of the house using the address of the house The address account D / B 34 is established (advertising basic data building step), and the process proceeds to step S2 where the advertiser accesses the storage device 22 connected to the Internet 2 from his personal computer 1, and the advertiser member information. Is entered into the advertiser member information D / B 31 to verify the advertiser's qualification (advertiser qualification step), and the process proceeds to step S3 where the advertiser enters the advertisement text for each advertiser in the storage device 22 by his personal computer 1. The summary to be advertised in the D / B 26 is registered (advertising summary registration step).

Next, the process proceeds to step S4, in which the advertiser determines whether the operator has requested to write the ad text (ad text creation request determination step), and as a result of the determination of the ad text creation request determination step, the advertiser did not have a request for ad text creation. If NO (step NO), go to Step S5 to determine whether to select the standard ad text stored in the standard ad text D / B 27 (standard ad text selection discrimination step), and then select the standard ad text selection discrimination step. As a result of the discrimination, when the standard ad text is selected (YES), the process advances to step S6 to select the standard ad text stored in the standard ad text D / B 27 (standard ad text selection step).

After the standard ad text is selected in the standard ad text selection step, the process goes to step S7 to select a house to be advertised stored in the housing property D / B 29 and the house address D / B 30 (advertising house selection step). ), Go to step S8 and set the number of readings to be won in the cumulative number of readings by the advertiser's editorial D / B (33), and the coupon issuance request data and issuance data D by the advertiser to the consumer registered the unique number of the ad text Save the coupon issuance request data and coupon issuance data for each advertiser in the / B (36) (setting the number of times of reading the winnings per editorial / coupon issuance request and issuance data storage step), go to step S9 to calculate the advertising fee to the operator's account The payment is made online (advertising fee calculation / deposit step), and the process proceeds to step S10 to notify the cyber address account of the house to be advertised, the unique number of the ad text (ad text notification step). The advertisement fee is calculated by multiplying the advertisement fee per household set by the operator based on the number of houses to be selected by the advertiser and the advertisement period.

In this way, the operator prepares and stores the consumer's housing address, housing property, and standard ad text for each business category in each D / B of the storage device 22 of his personal computer 20, and also stores the cyber address account D of the house. / B, the operator and the advertiser has selected the ad text by contract (or agreement) with each other, then the address of the house to be advertised, and the number of times the consumer has read the ad text, for example, the 100th view A consumer selects the 200th-visited consumer, and selects the consumer who wins among the readers, and the operator cyber-transmits a portion of the advertising fee paid to the operator online to the consumer's bank account. Or register the advertisement text viewed by the consumer in the cyber address account in the storage device 22 of the operator's personal computer 20 at the consumer's personal computer 40. The advertiser asks the operator to issue a coupon (discount ticket, etc.) to the operator, and informs the cyber address account of the house to be advertised.

In this state, in step S11, the consumer enters the operator's site in the personal computer 40, and the consumer's member information (e.g., address, telephone number, e-mail address, social security number, name, age, date of birth, bank account, Enter a password (password, password, etc.) to sign up (member registration step), and go to step S12 to view the advertisement texts notified by the operator to the cyber address account D / B 34 of the consumer's home. Entering the address account, the consumer expresses the ad text (list of advertisements by unique number) notified in the cyber address account of the housing address (ad text presentation step), and proceeds to step S13 to determine the ad text displayed by the ad text presentation step. Select the unique number of the specific ad text from the unique number (specific ad text number selection step), go to step S14 the specific ad text Search for the specific ad text selected in the unique number selection step in the Ad text D / B (26) for each advertiser, while the advertiser sets the number of winnings read / set the coupon issuance and the issue data storage step for each ad text in step S8. Whether or not the number of readings or not is determined (winning step).

As a result of the determination of the winning determination step, when the number of readings of the consumer corresponds to the number of winnings (YES), the process proceeds to step S15 where the specific advertisement selected by the consumer is displayed on the monitor of the consumer personal computer 40, and at the same time, the winning Announce the result (presenting specific advertisement data / winning result announcement step), proceed to step S16 and register the unique number of the ad text in the housing cyber address D / B 34 (advertisement number registration step), and go to step S17. Furthermore, the cyber money is sent online to the consumer's bank account, the coupon is issued (winning money transfer / coupon issuance step), and the process ends.

On the other hand, when the advertiser determines that the operator has requested to write the ad text, as a result of the determination of the ad text creation request determination step in step S4, the operator prepares the ad text and stores it in the operator ad text D / B (28). (Operator editorial writing step), the process proceeds to step S21 to notify the advertiser of the advertising text created by the operator (advertising text notification step), and the process proceeds to step S22 to determine whether the advertiser has accepted the ad text written by the operator (advertising) When the advertiser approves the ad text prepared by the operator in the ad text acceptance determination step) and the ad text acceptance determination step, the process proceeds to the ad housing selection step in step S7 and repeats the steps below in step S7 (advertising house selection step). If the advertiser does not accept the ad text prepared by the operator in the ad text acceptance determination step (NO) Returns to the operator editorial step S20 of the tab by an operator to re-create the copy is performed repeatedly copy notification step following the operation of step S21.

 As a result of the determination of the standard ad text selection determination step of step S5, when the standard ad text is not selected (NO), the process proceeds to step S30, where the advertiser directly writes the ad text and the ad text D / B ( 26), the process goes to the advertisement home selection step of step S7, and the following operations are repeated repeatedly from step S7 (advertising house selection step).

On the other hand, if the result of the determination of the winning determination step of step S14, when the number of times of reading of the consumer does not correspond to the number of winnings (NO), go to step S40 to query the ad text to the advertiser ad text D / B (26) Displayed on the monitor of the consumer personal computer 40 (the specific ad text display step), the flow advances to step S41 to determine whether or not the unique number of the specific ad text is registered in the consumer's cyber address account D / B 34 (the specific ad text). When the unique number registration discrimination step of the ad text) and the result of the determination of the specific ad text unique number registration discrimination step are registered, the specific advertisement unique number is registered in the consumer's cyber address account D / B 34 (YES) Step S42 Further, a coupon is issued to the cyber address account D / B 34 of the consumer (coupon issuance step) and ends.

As a result of the determination of the specific ad text registration discrimination step in step S41, when the unique number of the specific ad text is not registered in the cyber address account D / B 34 of the consumer (NO), the process proceeds to step S43 and unnecessary advertisements are performed. Determining that it is a text, the consumer selects and retrieves a specific advertisement text from the cyber address account D / B 34 of the consumer house and ends.

In the above description, the advertisers enter the operator's homepage (web site), and the advertisements that the operator has notified to the respective cyber address accounts of the consumers are displayed in the respective cyber address accounts D / B 34. Since the text is stored in the advertiser's reading count cumulative D / B 33 of the advertiser in the storage device 22 of the personal computer of the operator, the operator and the advertiser cumulative reading frequency for each advertiser's ad D / B ( 33) can of course determine the advertising efficiency.

As described above, the present invention allows the advertiser to directly create the ad text, advertise only in the cyber address account of the house that is determined to be effective, pay the winnings to a specific consumer among the consumers who read the ad text, Coupons are issued to consumers who have registered their ad text in their cyber address accounts, so that consumers can visit their cyber address accounts frequently, maximizing the effectiveness of the advertisements. You can improve the quality of your ads by selecting standardized ad text or by commissioning the moderator to make the ad text available according to the advertiser's ability to pay for the ad text. It is not necessary to advertise and select the target house directly Advertisement can be reduced by reducing the cost of advertising, and by providing consumers with the opportunity to pay a portion of the reduced costs by winning prizes or coupons, the consumer frequently advertises by stimulating consumer's cost reduction and curiosity. Can lead to visits to cyber address accounts to maximize advertising efficiency, and because the existing housing address is used as a cyber address account, the consumer does not need to have a separate address such as an e-mail address. It can be easily visited in the address account, and has various effects, and also stores the advertiser's ad text in the storage device of the operator's personal computer and the unique number of the advertiser's ad text in the consumer's cyber address account. And ad headline only, and consumers are notified Since the unique number and the ad title of the user are searched in the operator's ad text D / B, the operator does not need to have a large amount of storage space in each consumer (member) cyber address account like the existing e-mail account. There is also the effect that it can reduce the fixed cost of the operator because there is no need to provide.

Claims (6)

delete delete delete Each housing address is stored in the housing address D / B 30 of the storage device 22 of the operator's personal computer 20 by the input means 21 of the operator's personal computer 20, and the property information of the house is also stored. Is stored in the home property D / B (29) of the storage device 22 of the operator's personal computer 20, and also to produce a standard ad text for each industry to be advertised and stored in the standard ad text D / B (27) The advertisement basic data construction step of establishing a cyber address account D / B 34 of a consumer house; After the advertisement basic data is constructed in the advertisement basic data building step, the advertiser accesses the storage device 22 of the personal computer 20 of the operator connected to the Internet 2 from his personal computer 1, and the advertiser member information. Enter the advertiser membership information D / B (31) to verify the advertiser qualification and the advertiser qualification step, After the advertiser is authenticated in the advertiser qualification step, the advertiser uses his / her personal computer 1 to advertise the advertisement text to the advertiser D / B 26 in the storage device 22 of the personal computer 20 of the operator. An advertisement summary registration step of registering the summary to be advertised for production, An ad text creation request determination step for determining whether an advertiser has requested to write an ad text after the advertisement request is registered in the advertisement request registration step; As a result of the determination of the ad text creation request determination step, the standard ad text selection determination step for determining whether to select the standard ad text stored in the standard ad text D / B 27 when there is no request for ad text creation; , A standard ad text selection step of selecting a standard ad text stored in the standard ad text D / B 27 when a standard ad text is selected as a result of the determination of the standard ad text selection determining step; An advertisement housing selection step of selecting a house to be advertised stored in the housing property D / B 29 and the housing address D / B 30 after selecting the standard ad text in the standard ad text selection step; After selecting the house to be advertised in the advertisement housing selection step, set the number of readings to be won, and store the number of readings for each advertiser's ad text accumulated in the D / B 33, and provide the coupon issuance request data for each advertiser to the consumer who registered the ad text. And setting the number of times of winning reading per coupon to store coupon issuance request data and coupon issuance data for each advertiser in the issuance data D / B (36); After reading the number of winnings to be won and the coupon issuance request data and issuance data for each advertiser in the step of setting the number of winning readings per coupon / coupon issuance and issuing data storage step, the advertising fee is calculated and entered into the operator's account / The deposit step, The advertisement text notification step of notifying the unique number and the advertisement title of the advertisement text to the cyber address account D / B 34 of the consumer's house to be advertised after calculating the advertisement fee in the advertisement fee calculation / deposit step and depositing it in the operator's account; A registration step in which the consumer enters the operator's site in the personal computer 40 and inputs the member's member information to register; After entering the membership information of the consumer in the registration step, the consumer registers the cyber address D / B 34 of the consumer's home address to read the advertisement text notified by the operator to the cyber account D / B 34 of the consumer's house. And the advertisement text unique number list display step of searching for (34) and displaying the unique number list of the advertisement text notified to the cyber address account D / B 34; A specific ad text selection step of selecting a unique number of a specific advertisement from among the unique numbers of the ad text displayed in the ad text unique number list display step; Whether or not the winner is the number of winning readings set by the advertiser in the winning reading frequency setting step by the advertiser while viewing and reading the specific advertising text selected in the specific ad text selection step by the advertiser's ad text D / B 26 Winning discrimination step to discriminate, As a result of the determination of the winning judgment step, when the number of times of reading by the consumer corresponds to the number of winnings, the specific advertisement text selected by the consumer is displayed on the monitor of the consumer personal computer 40, and at the same time, the specific advertisement expression is presented / Winning result announcement step, An ad text unique number registration step of registering the unique number of the ad text expressed in the specific ad text presentation / winning result announcement step in the cyber address account D / B 30; Internet advertising method using the property information and address information of the house, characterized in that consisting of a prize money transfer / coupon issuance step to issue a coupon at the same time to cyber transfer money online to the consumer's bank account in the winning discrimination step . The method according to claim 4, wherein, when the advertiser has requested the operator to write the advertisement, the operator prepares the advertisement and stores it in the operator's editorial D / B 28. Notifies the advertiser of the written ad text, determines whether the advertiser approves the ad text written by the operator, and if the advertiser approves the ad text written by the operator in the ad text acceptance determination step, Internet advertising method using the property information and address information of the house, characterized in that the operation is repeated. The method according to claim 4, wherein when the number of readings of the consumer does not correspond to the number of winnings, the unique number of the advertisement text is displayed on the monitor of the consumer personal computer 40, and the cyber address account of the consumer house is determined. It is determined whether or not the unique number of the specific ad text is registered in the D / B 34, and as a result of the discrimination of the specific ad text, the unique number of the specific advertisement is added to the cyber address account D / B 34 of the consumer house. Internet advertising method using the property information and address information of the house, characterized in that the coupon is issued to the cyber address account D / B (34) of the consumer house when registered.

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